There are very nice verses in Bhāgavatam. Nivṛtta-tarṣair upagīyamānāt. This chanting of the holy name of Kṛṣṇa, or God, is possible by a person who is disgusted with all these material activities. They can actually chant. That means mukta-puruṣa, liberated soul. It is . . . the chanting of Hare Kṛṣṇa mantra is the business of liberated soul, not for the conditioned soul. But even in our conditioned life we chant, we become gradually purified.
Therefore it is recommended that everyone should chant. Never mind, nama oṁ apavitraḥ pavitro vā yaḥ smaret puṇḍarīkākṣam. Anyone who remembers the Puṇḍarīkākṣa . . . by chanting, you'll remember. So nivṛtta-tarṣair upagīyamānād bhavauṣadhi. It is the medicine for our this bhava-roga, repeated birth and death. Such a nice thing. Nivṛtta-tarṣair upagīyamānād bhavauṣadhi chrotra-mano-'bhirāmāt. Not only it is medicine . . . medicine is always bitter. But it is not bitter. Mano 'bhirāmāt: it is very pleasing to the mind, to the senses. Otherwise, how we become ecstatic in chanting unless it is pleasing? It is medicine, but pleasing medicine. Other medicines, they are very bitter. If you practice yoga, oh, you have to take so much labor. And that, you do not know whether you'll be successful or not, haṭha-yoga. And if you take to jñāna, that also requires much education, much understanding of philosophy.
So they actually, although they are medicine, but they are bitter medicine. Not very palatable. Neither everyone can take it. A child cannot become a jñānī. A child cannot become a yogī. But a child can become a bhakta. Therefore this is the easiest process. Pleasing. Everyone is pleased to execute this process. Nivṛtta-tarṣair upagīyamānād bhavauṣadhi chrotra-mano-'bhirāmāt (SB 10.1.4). Mano-'bhirāmāt. Even for ordinary men who wants to hear about conjugal love . . . they read therefore so many novel, fiction, dramas. What is that? The love affairs between one young man, one young girl. But that is also there, Kṛṣṇa, Rādhā-Kṛṣṇa. In that sense also, it is pleasing, even to the ordinary man.
So, mano 'bhirāmāt, it is very pleasing. Nivṛtta-tarṣaiḥ . . . for philosophers it is also pleasing. We are talking all of philosophy in Bhāgavata. Nivṛtta-tarṣair upagīyamānād bhavauṣadhi chrotra-mano-'bhirāmāt. Ka uttamaśloka-guṇānuvādāt. Uttamaśloka is Kṛṣṇa, who is worshiped by offering nice, selected ślokas, authorized. Just like we offer prayer, cintāmaṇi-prakara-sadmasu kalpa-vṛkṣa . . . (Bs. 5.29). Each line is full of poetry, poetic and literary character, grammar. Anything you take, they're all full. All Bhāgavata, all Śrīmad-Bhāgavatam. You cannot produce such literature in this days, such meaningful. Because Vyāsadeva was incarnation, he could produce. Therefore it is uttamaśloka: by the best selected verses, Kṛṣṇa is described.
So who can be away from such activities, to hear about Uttamaśloka through nice verses, philosophy? Who can be bereft? Vinā paśughnāt (SB 10.1.4): only the animal-hunter or the animal-killer. The animal-killer cannot understand. Therefore it is prohibited: no meat-eating, no flesh-eating. This is the greatest disqualification for understanding. One cannot understand. The animal-killer cannot understand. Therefore it has to be stopped.