Śucīnām means . . . I have explained to you the, the life of a Brāhmin, brahminical culture. Śuci means Brāhmin. Brāhmin means one who knows spiritual life, how to conduct. And he has got other qualifications. Then he's called śuci. And the, the, the opposite word of śuci is called muci. So we need not explain what is muci, but śuci, śucīnāṁ means highly cultured Brāhmin. And śrīmatām. Śrī means wealth; śrī means wealth, opulence, beauty and all these things. That means very aristocratic family. Very aristocratic family.
So he's given chance to get his birth in two places, one who is, I mean to . . . not successful. The successful, oh, what to speak of him! The successful goes back to Godhead directly. And even one is unsuccessful, half-finished, then he is given chance to take his birth in two kinds of families. One set is śrīmatām. Śrīmatām means very well-to-do, rich family. And other is very well polished, cultural, Brāhmin family.
Why? Now, there is the chance. There is the chance of spiritual culture very nicely. Of course, here in your country, aristocratic family, just like Rockefeller family or Ford's family . . . there are many rich families here. I do not know what are their activities, but in India, the aristocratic family, they have got particular spiritual function. Each and every aristocratic family has so many temples. So many temples.
And I have already informed you that one of the aristocratic family in India, Sir Padampat Singhania, he's a very big . . . he's as equal to your Rockefeller family. And I wrote him that "I want to start here one Rādhā-Kṛṣṇa temple, and I want your help." He has immediately agreed, "Swāmījī, I shall spend for a nice architectural, Indian pattern temple in New York if I get exchange sanction." You see?
So my putting you . . . putting this statement is that even up till now, Indian aristocratic family, they are so much religiously inclined that immediately on my proposal he's agreed. He's agreed, "Yes. I shall construct a temple." So that aristocratic family has the facility. In every Indian aristocratic family you'll find they have got their particular temples and temple worship, and they go, they offer their respect, and do their business as it is. There is no harm. So by . . . side by side with material activities, they have got the chance of spiritual.
Now, this particular family I am speaking to you, Singhania family, you'll be very glad to learn that how they are family arrangement. They have got a temple, Dvārakādhīśa, a Rādhā-Kṛṣṇa temple, just like this picture. They have got a very nice temple, and that temple has got some property. And the . . . that property, out of the property, one of the land is leased out to this Singhania Organization business. So they pay rent to the Deity. You see? So similarly, the Deity has large income. And they spend also in so many ways. If we have got the chance of starting a temple here, we shall also let you know how to spend for spiritual consciousness. Yes.
Now, their family duty is that they are, this Singhania, Sir Padampat Singhania, they have got four or five brothers, and the mother is still living. And the order is that each and every family member must go every day and pay respect to the Deity. And if somebody is absent one day, then he must be fined. A fine is imposed. The, the big brother, Sir Padampat Singhania, if he's absent one day to pay respect to the Deity, he's fined ten rupees, or ten dollars. You see?
And, and next day the Brāhmin, or the pūjārī, the worshiper engaged, he goes to collect the fine. He presents, "Yes, yes. I am sorry. Yes. Here is my fine." (laughs) So of course, this is self-imposed, but the idea is that they are spiritually conscious in this way: "Oh, I did not go yesterday to offer my respect to the Deity, Kṛṣṇa. So I must pay fine." This is also spiritual consciousness. This is also spiritual consciousness.
So the whole thing is that life should be molded, molded in such a way that in every step or action, we shall feel the presence of the Lord. That is spiritual life. That is spiritual life. You need not change your present occupation. Just like the example, this Singhania family, they do not change. They are doing just like ordinary . . . but they are always spiritually conscious. The aim is, aim is toward Kṛṣṇa. That is very nice example. It is very ordinary. Everyone will understand it.
Now, suppose a man or woman is in love, and the man is a third person, beyond the husband of the wife . . . beyond the, of the woman. Now, it is a, it is a example given in scriptures that the woman who is fallen in love, the woman or man with other woman, other man, opposite sex, so he may be engaged in so many duties, but his mind is always to that point when he or she will meet his lover. With all his duty or her duties during the daytime, she or he always thinks, "Oh, when that moment will come when we shall meet together?" That means the mind is always there. The example is said because that when there is ecstasy, when there is ecstasy of love, even within our . . . within the midst of our multifarious duties, we can remember that thing always.
Similarly, God consciousness, we shall have to mold our life in that way that in the midst of our very grave duties, serious duties, we shall always remember the Supreme, the Supreme, in every step. That discrimination, that much love, we have to develop. And therefore we require guide, how to develop. How to develop that, we require that. We haven't got to change anything. Let us . . . let us remain our, in our position, but at the same time, simultaneously, side by side, let us have spiritual culture. Just like we are holding this class. This is also spiritual culture, śravaṇaṁ kīrtanam (SB 7.5.23).
With your multifarious duties you come here thrice in a week and try to understand. This is also spiritual culture. This will not go in vain. This will give you impression. Even you stop coming here, that impression will never go. I tell you that the impression will never go. It is such a thing. But if we take it up very seriously and go on molding our life in that way, then it becomes quickly successful.