That jyotiḥ means to love Kṛṣṇa. And loving affairs of Kṛṣṇa is in the spiritual world. That is jyotiḥ, jyotirmāyā dhāma, self-effulgent. Yasya prabhā prabhavato jagad-aṇḍa-koti (Bs. 5.40). There is no darkness. Just like in the sun there is no question of darkness. The examples are here. We can understand what is jyotiḥ. We can see that there is no darkness in the sun planet. It is all glowing effulgence. Similarly, in the spiritual world there is no ignorance. Everyone is śuddha-sattva. Not only sattva-guṇa, but śuddha-sattva. Sattvaṁ viśuddhaṁ vāsudeva-śabditaḥ. Here, in this material world, there are three qualities, sattva-guṇa, rajo-guṇa, tamo-guṇa. So none of these guṇas are pure. There is a mixture. And because there is mixture, therefore we see so many varieties. But we have to come to the platform of sattva-guṇa. And that process is hearing. This is the best process. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you hear regularly Śrīmad-Bhāgavatam... We are therefore stressing: "Always hear, always read, always hear." Nityaṁ bhāgavata-sevayā (SB 1.2.18). Nitya. If you can constantly, twenty-four hours, if you hear and chant Hear means somebody chants or you chant yourself or hear, or some of your colleague may chant, you hear. Or he may hear, you may chant. This process must go on. This is śrāvaṇaṁ kīrtanaṁ viṣṇoḥ. Viṣṇoḥ (SB 7.5.23). That is Bhāgavata. Not any other nonsense talks, gossiping. Simply hear and chant. Then śṛṇvatāṁ sva-kathāḥ kṛṣṇa. If you seriously hear and chant, seriously—"Yes, this life I shall engage only for increasing my love of Vāsudeva"—if you are determined, it can be done. There is no difficulty. And as soon as you do this, you increase fully your love for Vasudeva, then there is no more chance of contacting material body.
- janma karma ca divyam
- me yo janati tattvataḥ
- tyaktvā dehaṁ punar janma
- naiti...
- (BG 4.9)
That is the same thing.
And if you do not understand Kṛṣṇa, if you do not increase your natural love for Kṛṣṇa, then na mucyate deha-yogena tāvat. There is no chance. They have no chance. You may take birth next life in a very rich family, in a brāhmaṇa family, yogo-bhraṣṭaḥ, but that is also not release. Again you may fall down. Just like we see there are so many... Just like you Americans, you are born in rich family, rich nation, but falling down, becoming hippies. Falling down. So there is chance. Not that it is guaranteed. "Because I am born in a rich family or brāhmaṇa family, that is guarantee." No guarantee. This māyā is so strong that it is only trying to drag you—drag you down, drag you down. So many influences. So therefore we sometimes see that these Americans, they are so fortunate they are born in a country where there is no poverty, there is no scarcity. But still, because the leaders are rascals, they have arranged for meat-eating, illicit sex, intoxication, and gambling. Advertise. Advertise naked woman and, what is called, beefeaters, and liquor. This is going on. Advertise cigarettes, just to pull them down again. Go to hell. Punar mūṣika bhava. They do not know what dangerous civilization this is dragging them. Therefore sometimes some saner section of the old men, they come to me, they offer their thanks: "Swamiji, it is a great fortune that you have come to our country." They acknowledge. Yes, that's a fact. This Kṛṣṇa consciousness movement is a great fortunate movement. And especially in the Western countries, that's a fact.