If we come to this point, ādau śraddhā . . . this is called śraddhā. Then the next stage is ādau śraddhā tataḥ sādhu-saṅgaḥ (CC Madhya 23.14-15). If one has . . . one is convinced that "Surrendering to Kṛṣṇa, my all business will be perfect," this is called śraddhā. Then we have to seek out who are engaged in Kṛṣṇa consciousness, sādhu-saṅga (CC Madhya 22.83). Sādhu means Kṛṣṇa conscious person. Sādhu does not mean having a big beard and nice dress or saffron-colored dress. That is not sādhu. Sādhu is described in the Bhagavad-gītā, api cet su-durācāro bhajate mām ananya-bhāk, sādhur eva sa mantavyaḥ (BG 9.30). That is sādhu, who has no other business than to serve Kṛṣṇa. He is sādhu.
He is sādhu because he has accepted the principle, sarva-dharmān parityajya mām ekam (BG 18.66). Sādhur eva sa mantavyaḥ samyag vyavasito hi saḥ (BG 9.30). You cannot say: "Oh, he has got some bad principle in his life. Although he is worshiping Kṛṣṇa wholeheartedly, but he has got some defect." Therefore Kṛṣṇa says, api cet su-durācāraḥ. Even if he has got so many defects of his life, because he has dedicated his life for Kṛṣṇa's service, sādhur eva sa mantavyaḥ. So if you have got śraddhā that by surrendering to Kṛṣṇa your all purpose of life will be practical or fruitful, then you have to associate with such persons who are engaged in the service of Kṛṣṇa, sādhu-saṅga (CC Madhya 22.83). Ādau śraddhā tataḥ sādhu-saṅgaḥ.
Therefore our this movement is called International Society for Kṛṣṇa Consciousness. So actually, one by one, as people are coming to the association of Societies, automatically he is becoming Kṛṣṇa conscious. That is practical. Ādau śraddhā tataḥ sādhu-saṅgaḥ. This is sādhu-saṅga. Sādhu-saṅga does not mean to associate with some saffron-colored men. Sādhu-saṅga means to associate with Kṛṣṇa conscious person. This is śāstra. Ādau śraddhā tataḥ sādhu . . . this is Rūpa Gosvāmī's direction, that if you want to develop your love for Kṛṣṇa, this is the process.
Because real purpose of life is not dharma, artha, kāma, mokṣa (SB 4.8.41, CC Ādi 1.90). And that will be explained here, jīvasya tattva-jijñāsā: What is the Absolute Truth, what is the aim of life. Then this is the process. Ādau śraddhā tataḥ sādhu-saṅgo 'tha bhajana-kriyā. Practically we have seen. These boys and girls, Europe and America, they first of all came to me, and they associated, abided by my orders. Then automatically they wanted to be initiated. We are doing that. Every day we are initiating some new devotees. So this is called bhajana-kriyā. You'll be automatically anxious. If one associates with sādhu, then he will be automatically anxious to accept bhajana-kriyā, initiation, that you have to rise early in the morning, you have to offer maṅgala-ārati, you have to do this, you have to do that. Twenty-four-hours' program is there. That is called bhajana-kriyā.