A devotee, either you live or die, the same thing. - Why? "You are living, you are serving Krsna. When you die, you go to serve Krsna. That's all." Jivo va maro va. Therefore they are called jivan-mukta

Expressions researched:
"A devotee, either you live or die, the same thing." |"Why?" |"You are living, you are serving Kṛṣṇa. When you die, you go to serve Kṛṣṇa. That's all." |"Jīvo vā māro vā. Therefore they are called jīvan-mukta"

Lectures

Srimad-Bhagavatam Lectures

A devotee, either you live or die, the same thing." Why? "You are living, you are serving Kṛṣṇa. When you die, you go to serve Kṛṣṇa. That's all." Jīvo vā māro vā. Therefore they are called jīvan-mukta. The same thing which he will do after death, he's doing the same thing here. Therefore he is jīvan-mukta, liberated even in this material existence.

740119 - Lecture SB 01.16.23 - Honolulu

This step is secure—the another step, when you feel it is secure, then you get up, get up this step. This is our practical experience. Similarly, unless our next birth is fixed up, we do not leave this body. At the time of death, by superior authority, what body I'm going to take next, that has to be decided. Then, when it is decided, if he takes little . . . because that is for the most sinful person. And for the devotee, it is already decided. Tyaktvā dehaṁ punar janma naiti (BG 4.9)—immediately transferred to the spiritual world. Immediately. There is no question of decision; it is already decided, Kṛṣṇa's decision. Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9). Therefore it is said: "A devotee . . ." Jīvo vā māro vā: "A devotee, either you live or die, the same thing." Why? "You are living, you are serving Kṛṣṇa. When you die, you go to serve Kṛṣṇa. That's all." Jīvo vā māro vā. Therefore they are called jīvan-mukta. The same thing which he will do after death, he's doing the same thing here. Therefore he is jīvan-mukta, liberated even in this material existence.