Just like Brahma-saṁhitā. This is not ordinary words. All Vedic words, they are not ordinary, mundane words. Just like Hare Kṛṣṇa mantra. This is not mundane sound. This is transcendental sound. Golokera prema-dhana hari-nāma-saṅkīrtana. Hari-nāma-saṅkīrtana is not a, a, mean, a material sound. Therefore it is effective. But if you contaminate it, it will not be effective. If you take it, Bhāga..., Hari-nāma, purely, without any offense—there are ten kinds of offenses—then it will act immediately. Immediately it will act.
golokera prema-dhana, hari-nāma-saṅkīrtana,
- rati nā janmilo kene tāy
saṁsāra-biṣānale, dibā-niśi hiyā jvale
- juṛāite nā koinu upāy
So this is the upāya. If we actually serious to get out of these material clutches, then we should hear regularly about Kṛṣṇa from a pure devotee of Kṛṣṇa. Nityaṁ bhāgavata-sevayā (SB 1.2.18). Then bhagavaty uttama-śloke bhaktir bhavati naiṣṭhikī, then your firm steady, steadiness in devotional service will be fixed up. Bhakti... Naiṣṭhikī. Naiṣṭhikī means nobody can, I mean, push out of it. That is naiṣṭhikī, niṣṭhā, firm faith, dṛḍha-vrata. In ordinary case, in neophyte state, if somebody says that "Why you are...?" You'll be surprised. This girl, Śrī Sarasv..., Sarasvatī... Some boy said, "Oh, why you are chanting? This is not very good." He, she gave her (him) a slap. Just see. Naiṣṭhikī. How firmly she is fixed up, although she is a small child. Bhaktir bhavati naiṣṭhikī. Nobody can deviate him (her). A pure devotee of Kṛṣṇa cannot be deviated. You cannot cheat him. No. He'll give you a slap. Naiṣṭhik..., bhavati, bhavati naiṣṭhikī.