The proper way of reclaiming all the fallen souls: by Kṛṣṇa consciousness movement. Kṛṣṇa says, māṁ hi pārtha vyapāśritya. One has to be educated to take shelter of the lotus feet of Kṛṣṇa. Māṁ hi pārtha vyapāśritya. Not otherwise. You cannot propagate śuddhi movement by otherwise. You have to reclaim everyone to the Vedic platform by making him Vaiṣṇava. Because when one becomes Vaiṣṇava, he becomes transcendental. That is confirmed in the Bhagavad-gītā. Māṁ hi pārtha, er, māṁ ca 'vyabhicāriṇi-bhakti-yogena yaḥ sevate. Avyabhicāriṇi-bhakti-yogena. Bhakti-yoga, the process of devotional service, if one is engaged, avyabhicāriṇi, without any adulteration... Real bhakti-yoga means,
- anyābhilāṣitā-śūnyaṁ
- jñāna-karmādy-anāvṛtam
- ānukūlyena kṛṣṇānu-
- śīlanaṁ bhaktir uttamā
- (Brs. 1.1.11)
This is real bhakti. There cannot be any motive behind bhakti-yoga. Anyābhilāṣitā-śūnyam and jñāna-karmādy-anāvṛtam (CC Madhya 19.167), and transcendental to the position of philosophical speculation and fruitive activities. Jñāna-karmādy-anāvṛtam. Ānukūlyena kṛṣṇānu-śīlanam. Just simply to serve Kṛṣṇa favorably, ānukūla, that is bhakti. So this bhakti is called avyabhicāriṇi-bhakti, without any adulteration, without any mutilation, perfect bhakti. So by that bhakti,
- māṁ ca yo 'vyabhicāriṇi
- bhakti-yogena sevate
- sa guṇān samatītyaitān
- brahma-bhūyāya kalpate
- (BG 14.26)
That person who is engaged in pure devotional service, he transcends all the qualities of material nature.