The love is there. It is reserved for Kṛṣṇa. But due to our foolishness, we are distributing that love in so many ways, up to the dog. This is called illusion. We do not know where to apply love. In this way . . . all these words is touched with the word kāma. Kāma. Kāma means lust. There is no question of love. And love . . . prema and kāma is described in Caitanya-caritāmṛta, what is prema and what is . . . prema and kāma. Ātmendriya-prīti-vāñchā tāra bali kāma (CC Adi 4.165). Kāma. What is lust? Ātmendriya-prīti, to satisfy one's own senses. That is kāma. Here, a boy and girl love. They say "love," but no, it is not love. The boy wants to satisfy his senses, and the girl wants to satisfy her senses. That's all. Therefore, ātmendriya-prīti-vāñchā. Everyone is trying to satisfy her own senses. That is kāma, lust. And then, what is prema? Kṛṣṇendriya-prīti-icchā dhare prema nāma, that when the same propensity is transferred for satisfying Kṛṣṇa's senses.
Just like gopīs. The superexcellence of gopīs is due that they wanted to satisfy Kṛṣṇa. They dressed very nicely because they thought that "Kṛṣṇa become very pleased seeing us nicely dressed." Not that . . . in this material world, a woman or a girl dress very nicely just to attract the opposite sex for his sense gratification. That's all. So everyone, all this description is given there: brahma-varcasa-kāma, vīrya-kāma, then vasu-kāma, devīṁ māyāṁ tu śrī-kāmaḥ. Śrī.
(aside) You can stand near the wall. Others may not . . .
Śrī means beauty. In the Durgā-pūjā, Devī-pūjā, they ask, after offering Mother Durgā all sorts of paraphernalia, then they puṣpāñjali, they pray favor, dhanaṁ dehi rūpaṁ dehi balaṁ dehi. Dehi, dehi. Dehi means "give me." After pūjā . . . therefore it is called pūjā. Pūjā, just like in business circle, if you want to take some business from a big merchant, so you satisfy him, flatter him, and sometimes invite him in hotel and give him nice dinner. In this way, after he is satisfied, "Sir, if you kindly give me this contract." (laughter) Or "If you give me this post." The ultimate aim is his post and contract, not to satisfy the person. No. He's spending some money for his own sense gratification. Similarly, all these pūjās, the demigod pūjā, that is for his sense gratification. That's all. Kṛṣṇa therefore condemns this: kāmais tais tair hṛta-jñānā yajante anya-devatāḥ (BG 7.20). This very kāma, these words, kāma, kāmas, kāma, kāma.
So Kṛṣṇa also says . . . so you won't find any difference between Bhagavad-gītā or Śrīmad-Bhāgavatam or any Vedic literature. It is to be understood through proper channels. So all these kāmas have been condemned by Kṛṣṇa. Kāmais tais tair hṛta-jñānā yajante anya-devatāḥ. The persons who go to worship other demigod like Devī, Māyā, Durgā, Śiva, or Indra, Candra, so many . . . there are thirty-three, I mean to say, crore. One crore equal to?
Devotee: Ten million.
Prabhupāda: Ten million. And thirty-three. Just see. There are so many demigods, and so many desires also. So they are not prohibited. Everything is there in the Bhāgavata that, "If you want this particular . . ." Kāṅkṣantaḥ karmaṇāṁ siddhiṁ yajanta iha devatāḥ (BG 4.12). That is stated in the Bhagavad-gītā: "Those who want quick success in fulfilling some material desires, they worship the demigods."
The Māyāvādī, Śaṅkarites, they have made a hodgepodge. They have made so much blunder in understanding the Vedic conclusion. Misleading, simply. Therefore Caitanya Mahāprabhu has especially warned that, "Anyone who hears about the Māyāvāda commentation, he's doomed." He's gone forever, lost. He will have no understanding, either this way or that. The Vedas, they give us information of the demigods, but they are not imagination. And neither Kṛṣṇa is imagination. The Māyāvāda says everything is imagination. So the Bhāgavata is giving this direction. Bhāgavata means Vyāsadeva is giving direction, that "If you want this profit, then worship this demigod." So he's playing childish, foolish things? He's giving some wrong information? Imagination? What business he has got to do that?
But these Māyāvādī rascals will say that, "The demigods are also māyā, Kṛṣṇa is also māyā, everything is māyā." Therefore we call them Māyāvādī: everything māyā; kṛṣṇa-bhakti is māyā. They say it is good for raising oneself to the platform of impersonalism. Their process is that you, if you want to go higher platform, you take one staircase and get on it and then throw it away. Because you don't require to come down again. That is their philosophy. So you take any means. The Ramakrishna Mission also says like that: yata mata tata patha. "You can worship brahma-varcasa, you can worship Devī-māyā; you can worship Vasūn; you can worship Rudra; you can worship anyone; ultimately, you become one with the Supreme." Most misguiding. Here it is . . . but if you want this particular thing, then you worship this.