Dr. Patel: When Kṛṣṇa disappeared from rasa, what they did?
Prabhupāda: There are so many instances. You can utilize your hankering for Kṛṣṇa and His devotees.
Trivikrama: There's one verse like that, ekalaṁ mūlyaṁ lobha...
Prabhupāda: Laulyam ekalaṁ mūlyam. Laulyam, yes, right. That is greediness. Laulyam. The verse is by Rūpa Gosvāmī. He advises, kṛṣṇa-bhakti-rasa-bhāvitā matiḥ krīyatāṁ yadi kuto 'pi labhyate: "This Kṛṣṇa consciousness, you purchase. If it is available somewhere, immediately purchase it." So the next question is, if you want to purchase something, you must pay the price. So therefore said that "The price is laulyam, greediness. How I shall become Kṛṣṇa conscious?" That is price. "How I shall?" Oh, that I can very easily. No. Na janma-koṭi-sukṛtair labhyate. "If one has done pious activities for many, many births, he also cannot have this greediness." It is so rare. But if you have got that greediness, you get Kṛṣṇa.
Trivikrama: Intense greediness.
Prabhupāda: Intense greediness. So one may think, "Oh, I can be very greedy." So the answer is na janma-koṭi-sukṛtair labhyate.