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What is Krsna consciousness

Srimad-Bhagavatam

SB Canto 3

It is stated in Bhagavad-gītā that a person who is always absorbed in Kṛṣṇa consciousness is the topmost yogī. What is Kṛṣṇa consciousness?
SB 3.15.45, Purport:

Suffering is a reaction to the living entity's propensity to try to lord it over the material world. But the Lord instructs His friend, the individual soul, who is also His son, to give up all other engagements and simply surrender unto Him for perpetual bliss and an eternal life full of knowledge. This is the last instruction of Bhagavad-gītā, the most authorized and widely read book on all varieties of yoga. Thus the last word of Bhagavad-gītā is the last word in the perfection of yoga.

It is stated in Bhagavad-gītā that a person who is always absorbed in Kṛṣṇa consciousness is the topmost yogī. What is Kṛṣṇa consciousness? As the individual soul is present by his consciousness throughout his entire body, so the Supersoul, or Paramātmā, is present throughout the whole creation by superconsciousness. This superconscious energy is imitated by the individual soul, who has limited consciousness. I can understand what is going on within my limited body, but I cannot feel what is going on in another's body. I am present throughout my body by my consciousness, but my consciousness is not present in another's body.

Lectures

Bhagavad-gita As It Is Lectures

Prahlāda Mahārāja is liberated from the very birth. So his class friends said: "What is this Kṛṣṇa consciousness?" They could not understand.
Lecture on BG 2.7 -- London, August 7, 1973:

Prahlāda Mahārāja says: durlabhaṁ manuṣyaṁ janma adhruvam arthadam (SB 7.6.1). He was preaching amongst his class friends. He was born in a demonic family, Hiraṇyakaśipu. And his class friends, also, of the same category. So Prahlāda Mahārāja was advising them: "My dear brothers, let us cultivate Kṛṣṇa consciousness." So other boys, what do they know about Kṛṣṇa conscious...? Prahlāda Mahārāja is liberated from the very birth. So they said: "What is this Kṛṣṇa consciousness?" They could not understand. So he was convincing them: durlabhaṁ manuṣyaṁ janma tad apy adhruvam arthadam. This human body is durlabhaṁ. Labdhvā sudurlabhaṁ idam bahu sambhavānte (SB 11.9.29). This human form of body is a great concession given by the material nature. People are so miscreant and foolish. They do not understand what is the value of this human form of life. They engage this body for sense gratification like cats and dogs. The śāstra therefore says: "No, this human form of body is not meant for spoiling like the hogs and dogs." Nāyaṁ deho deha-bhājāṁ nṛ-loke.

General process is, unless one does not come to the sattva-guṇa platform, he cannot understand what is Kṛṣṇa consciousness. That is the general rule.
Lecture on BG 2.20 -- Hyderabad, November 25, 1972:

When you become Vaiṣṇava, the brahminism is already included. General process is, unless one does not come to the sattva-guṇa platform, he cannot understand what is Kṛṣṇa consciousness. That is the general rule. But this Kṛṣṇa, devotional service, Kṛṣṇa consciousness movement, is so nice that simply by hearing about Kṛṣṇa, you come to immediately to the brahminical platform. Naṣṭa-prāyeṣu abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18). Abhadra. Abhadra means these three qualities of material nature. Even brahminical qualities.

If one has not the taste what is Kṛṣṇa consciousness, simply accept sannyāsa, then he will do all this nonsense work.
Lecture on BG 3.1-5 -- Los Angeles, December 20, 1968:

We have seen many persons abruptly taking or without understanding the self-realization process. He fails. He again comes back to the materialistic way of life in a different form. Suppose he begins in philanthropic work, some hospitalizing or opening educational institution. That is nice, but these things are being done by the government and many philanthropic persons. That is not the duty of a sannyāsī. A sannyāsī, a renounced order of life, his main business is to spread Kṛṣṇa consciousness, or God consciousness. That is his real business. But if one has not the taste what is Kṛṣṇa consciousness, simply accept sannyāsa, then he will do all this nonsense work.

What is that Kṛṣṇa consciousness? Now, this process which you have adopted, which you have adopted. Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. Now, this chanting and this hearing of Bhagavad-gītā.
Lecture on BG 4.7-9 -- New York, July 22, 1966:

So to become Kṛṣṇa conscious is the qualification to understand Bhagavad-gītā as well as to understand Kṛṣṇa as He is. Therefore we have to become Kṛṣṇa conscious. And what is that Kṛṣṇa consciousness? Now, this process which you have adopted, which you have adopted. Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. Now, this chanting and this hearing of Bhagavad-gītā. Bhagavad-gītā hearing as it is, from persons who are engaged in this business. That will help us to become Kṛṣṇa conscious. And as soon as we become Kṛṣṇa conscious, Kṛṣṇa also help us to understand.

What is that? Kṛṣṇa consciousness? Chant Hare Kṛṣṇa. Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. That will keep your Kṛṣṇa consciousness.
Lecture on BG 4.10 -- Vrndavana, August 2, 1974:

If we take to Kṛṣṇa consciousness full, even due to our past habits, we are attached to all things, Kṛṣṇa says it doesn't matter. But you keep yourself always in Kṛṣṇa consciousness. What is that? Kṛṣṇa consciousness? Chant Hare Kṛṣṇa. Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare. That will keep your Kṛṣṇa consciousness. Bhajate mām ananya-bhāk. He does not forget to worship Kṛṣṇa by chanting the Hare Kṛṣṇa mahā-mantra. If you do that, that... But don't be attached to all these eating, sleeping, mating and defending. But be detached, that "These things I do not require as spirit soul, but because I am in material condition, because I have got this body, to keep this body fit, I require these things. So minimize it. Minimize, it.

We do not understand Kṛṣṇa, the author of Bhagavad-gītā, neither we understand what is Kṛṣṇa consciousness, although it is stated in the Bhagavad-gītā.
Lecture on BG 4.11 -- New York, July 27, 1966:

The Bhagavad-gītā is a standard literature. Most of you know this Bhagavad-gītā. But generally the Bhagavad-gītā is read very superficially, not very critically. We do not understand Kṛṣṇa, the author of Bhagavad-gītā, neither we understand what is Kṛṣṇa consciousness, although it is stated in the Bhagavad-gītā. We read Bhagavad-gītā superficially, not very critically, neither there is any edition so far... Of course, in Sanskrit there are many editions, annotation by Śrīdhara Svāmī, annotation by Baladeva Vidyābhūṣaṇa, annotation by Viśvanātha Cakravartī, annotation by Śrī Rāmānujācārya. There are many great scholars. But we have no information of those in the western countries. You have no information of those scholars. Ordinary persons with some academic career, they think they are very learned, they can comment on Bhagavad-gītā. Oh, that is not possible. That is not possible. The other day we have already discussed that Bhagavad-gītā can be understood by a person who is Kṛṣṇa conscious, nobody else. Bhakto 'si priyo 'si me rahasyaṁ hy etad uttamam (BG 4.3). So here is a chance.

These boys and girls have rented a nice house which is called temple. They are cooking there, eating there, dancing and singing. The outsider they will say, "What is this Kṛṣṇa consciousness?
Lecture on BG 4.19-25 -- Los Angeles, January 9, 1969:

You will find that these boys and girls acting in Kṛṣṇa consciousness, what they are doing? They have rented a nice house which is called temple. They are cooking there, eating there, dancing and singing. The outsider they will say, "What is this Kṛṣṇa consciousness? They are living in the nice house and they are eating very nicely, dancing, singing. What is the difference? We also do that. We go to the club and eat very nicely and dance also. What is the difference?" There is the difference. What is that difference? The one milk preparation causes disorder, another milk preparation cures. This is practical. Another milk preparation cures you.

Because people are misled. They should be given opportunity to study, to understand what is God consciousness, what is Kṛṣṇa consciousness.
Lecture on BG 4.28 -- Bombay, April 17, 1974:

Just like in our Kṛṣṇa consciousness movement, we are trying to publish our books in different languages. Already we have got in European and American, English, French, German, Spanish, Swedish, Japanese, Chinese. This is required. Nānā-śāstra-vicāraṇaika-nipuṇau sad-dharma. Because people are misled. So they should be given opportunity to study, to understand what is God consciousness, what is Kṛṣṇa consciousness. So through the śāstras. That is also required.

I'm not getting the desired result. "Oh what is this Kṛṣṇa consciousness, I give up." No. Determination. It is a fact. Because Kṛṣṇa is saying this it must happen.
Lecture on BG 6.16-24 -- Los Angeles, February 17, 1969:

Determination means that one has to continue with patience and perseverance. I'm not getting the desired result. "Oh what is this Kṛṣṇa consciousness, I give up." No. Determination. It is a fact. Because Kṛṣṇa is saying this it must happen. There is nice example. That a girl is married to a husband. She's hankering after a child. So if she thinks that "Now I am married, I must have immediately a child." Is it possible? Just have patience. You just become faithful wife, serve your husband, and let your love grown up and because you are husband and wife, it is sure you'll have children. But don't be impatient. Similarly, when you are in Kṛṣṇa consciousness, your perfection is guaranteed. But but you'll have patience, determination. That "I must execute. I should not be impatient."

Lord Caitanya has inaugurated this saṅkīrtana movement by chanting Hare Kṛṣṇa and dancing, so that your mind very quickly becomes cleared so that you can understand what is Kṛṣṇa consciousness.
Lecture on BG 7.1 -- San Francisco, September 10, 1968:

Now here Kṛṣṇa says that "I am speaking to you." He's particularly marking Arjuna. Why? He does not say here, "I'm speaking to everyone." No. Everyone cannot understand this knowledge. It is confidential. Kṛṣṇa consciousness is not understandable by any ordinary man. Of course, Lord Caitanya has made it so easy for this age that if you sincerely, with devotion, chant Hare Kṛṣṇa, you'll be able to understand. But the science as it is, itself, it is very difficult. It is very difficult. But because the age is not very favorable, the time is not very favorable, therefore Lord Caitanya has inaugurated this saṅkīrtana movement by chanting Hare Kṛṣṇa and dancing, so that your mind very quickly becomes cleared so that you can understand what is Kṛṣṇa consciousness. This simple process. Otherwise, Kṛṣṇa says it is not for all.

What is this Kṛṣṇa consciousness? This Kṛṣṇa consciousness is nothing, is simply a drop in the ocean of these great literatures.
Lecture on BG 7.3 -- Montreal, June 3, 1968:

Anyway, we are just making our tiny effort for spreading Kṛṣṇa consciousness. What is this Kṛṣṇa consciousness? This Kṛṣṇa consciousness is nothing, is simply a drop in the ocean of these great literatures. Just like there is vast Atlantic Ocean in front of your country, and if you take one drop of Atlantic Ocean water and taste it, then you can understand at least what is the taste of this Atlantic Ocean. That is a fact. If you are intelligent enough, by tasting one drop of water of the Atlantic Ocean you can understand that the taste of the Atlantic Ocean is salty. Similarly, this Bhagavad-gītā is the essence of all Vedic literature, just like milk is the essence of the blood.

We are preaching about Kṛṣṇa consciousness. Now, in this chapter Kṛṣṇa Himself is describing what is Kṛṣṇa consciousness.
Lecture on BG 13.1-2 -- Bombay, September 24, 1973:

"Nature, the Enjoyer, and Consciousness." This is the thirteenth chapter of Bhagavad-gītā. The Lord is describing what is this material nature, who is the enjoyer of this material nature and what is the consciousness. We are preaching about Kṛṣṇa consciousness. Now, in this chapter Kṛṣṇa Himself is describing what is Kṛṣṇa consciousness. Arjuna uvāca. Arjuna inquired,

prakṛtiṁ puruṣaṁ caiva
kṣetraṁ kṣetrajñam eva ca
etad veditum icchāmi
jñānaṁ jñeyaṁ ca keśava

Kṛṣṇa is addressed here as Keśava, "the killer of the Keśi asura." You know, in Vṛndāvana there is Keśi-ghāṭa. That Keśi-ghāṭa is famous because Kṛṣṇa killed one asura of the name Keśi. He appeared in Vṛndāvana as a ferocious horse and Kṛṣṇa killed him. Since then, his name is Keśava. Kṛṣṇa has got many names according to His activities.

Srimad-Bhagavatam Lectures

Those who are simply materialistic or simply this life, this body they cannot understand what is Kṛṣṇa consciousness.
Lecture on SB 1.2.9-10 -- Delhi, November 14, 1973:

Our only request is that don't take this Kṛṣṇa consciousness movement as some sentimental religious propaganda. No, no. It is not religious. It is scientific. It is to save the human society from gliding down to the abominable condition. Adānta-gobhir viśatāṁ tamisraṁ punaḥ punaś carvita-carvaṇānām (SB 7.5.30). Bhāgavata says, adanta-gobhiḥ. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). Adānta. The verse is: matir na kṛṣṇe parataḥ svato vā. Matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām. Those who are gṛha-vrata, means simply materialistic or simply this life, this body, "I am this body, and the offsprings of this body, they are my kinsmen. I have to maintain them," or expanding: "They are my kinsmen, they are my family men, they are my nation," this is called gṛhamedhi. So such gṛhamedhi, matir na kṛṣṇe, they cannot understand what is Kṛṣṇa consciousness. Matir na kṛṣṇe parataḥ svato vā.

At the present moment, we are creating brāhmaṇas, but people do not much like us. They do not care for us: "What is this Kṛṣṇa consciousness, chanting Hare Kṛṣṇa?"
Lecture on SB 1.2.14 -- Los Angeles, August 17, 1972:

Everyone is searching after some service, service, service. So this service attitude means śūdra. Paricaryātmakaṁ karma śūdra-karma svabhāva-jam (BG 18.44). In the śāstras, therefore, it is said that the brāhmaṇas, even there is some difficult time... Just like nowadays, at the present moment, we are creating brāhmaṇas, but people do not much like us. They do not care for us: "What is this Kṛṣṇa consciousness, chanting Hare Kṛṣṇa?" Their street... They are thinking they are beggars. But they are the most intelligent class, brāhmaṇas. They do not honor. So this Kali-yuga, actual intelligent class of men has no honor. A third-class man, fourth-class man, fifth-class man has got honor if he gets some money. That is the system of Kali-yuga.

What is that Kṛṣṇa consciousness? Just we are demonstrating. We are hearing Śrīmad-Bhāgavatam, we are hearing Bhagavad-gītā and chanting, hearing and chanting.
Lecture on SB 1.2.14-16 -- San Francisco, March 24, 1967:

What is that Kṛṣṇa consciousness? Just we are demonstrating. We are hearing Śrīmad-Bhāgavatam, we are hearing Bhagavad-gītā and chanting, hearing and chanting. Then we are thinking of. Unless you think of... Because whatever we hear and chant, naturally we have to think of. And pūjyaś ca, and offering a little flower and a little fruit and offer our respect to the Supreme Lord Kṛṣṇa. He is here. So is there any difficulty? So Bhāgavata says, "Who will not take up this process? Forget what you are. Take this process and you will be relieved of repeated birth and death." Karma-granthi-nibandhanam. Chindanti kovidās tasya ko na kuryāt kathā-ratim. Who is such a fool who will not do this? Or which intelligent man will not do this? It is very nicely put. Which intelligent man will not do this?

Prahlāda Mahārāja said. Not that "In old age, when I shall retire, I shall see what is Kṛṣṇa consciousness." That will be very difficult.
Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

Prahlāda Mahārāja said, kaumāra ācaret prājño dharmān bhāgavatān iha (SB 7.6.1). Not that "In old age, when I shall retire, I shall see what is Kṛṣṇa consciousness." That will be very difficult. From the very beginning of life, kaumāra ācaret prājño dharmān bhāgavatān... Especially... There are many kinds of religious principles, but dharmān bhāgavatān. Prahlāda Mahārāja says, "Real dharma is Bhāgavatam," means our understanding our relationship with God, Bhagavān. That is real dharma. Dharmān bhāgavatān. So here the same thing is explained, that yad-anudhyāsinā yuktāḥ. Simply by chanting or hearing or meditating upon Kṛṣṇa, yad-anudhyāsinā yuktāḥ karma-granthi-nibandhanam. This asinā... Just like we require a knife to cut the knot, similarly, if we want to cut the knot of this material existence... Unfortunately, people do not understand that what is the wrong in the material existence.

All rascaldom going on under the name of religion, cheating religion, they're completely kicked out from Śrīmad-Bhāgavatam. Simply on scientific understanding we are presenting what is Kṛṣṇa consciousness. Not for sentimentalists.
Lecture on SB 1.2.20 -- Los Angeles, August 23, 1972:

So this vijñānam, this science, can be understood by mukta-saṅga, who is freed from the lower modes of material nature, especially tamo-guṇa and rajo-guṇa. So do not be befooled by so many rascals that bhagavat-tattva-vijñānam, the science of God, understanding is so cheap that anyone can give you by simply one day's association with some rascal. You see. This is not so possible. Yes, it has to be studied, it has to be practiced. It has to be realized. So this vijñānam is being stated in the Śrīmad-Bhāgavatam. Therefore in the beginning, in the Śrīmad-Bhāgavatam: dharmaḥ projjhita-kaitavo 'tra (SB 1.1.2). All rascaldom going on under the name of religion, cheating religion, they're completely kicked out from Śrīmad-Bhāgavatam. Simply on scientific understanding we are presenting what is Kṛṣṇa consciousness. Not for sentimentalists.

One may come by sentiment. Then, after staying for some time, he may find it: "Oh, what is this Kṛṣṇa consciousness? Let me do something else."
Lecture on SB 1.5.15 -- New Vrindaban, June 19, 1969:

Everyone has got so many duties. But one gives up all other duties, simply comes to Kṛṣṇa. Then what happens to him? This is very important version of Nārada Muni. He says, sva-dharma: "Everyone has got some occupational duty. So he gives it up according to the instruction of Kṛṣṇa," and caraṇāmbujaṁ hareḥ, "and begins devotional service, Kṛṣṇa consciousness. Then, after some time..." Just like many... When I came, in the beginning, there were many, not many, a few, say within five or six, they were working with me, but now they are not working. So that is possibility. Because one may come by sentiment. Then, after staying for some time, he may find it: "Oh, what is this Kṛṣṇa consciousness? Let me do something else." Or "Let me join in my previous occupation." So Nārada Muni says that "Even a person joins Kṛṣṇa consciousness, giving up all other occupational duties and without being mature, falls down, some..."

What is this Kṛṣṇa consciousness? This is Kṛṣṇa consciousness. We have forgotten Kṛṣṇa; therefore we simply say "consciousness." Really consciousness means Kṛṣṇa consciousness, because without Kṛṣṇa, you cannot have consciousness.
Lecture on SB 1.8.38 -- Los Angeles, April 30, 1973:

So Kṛṣṇa consciousness means... Consciousness is there. But this consciousness, what is this Kṛṣṇa consciousness? This is Kṛṣṇa consciousness. We have forgotten Kṛṣṇa; therefore we simply say "consciousness." Really consciousness means Kṛṣṇa consciousness, because without Kṛṣṇa, you cannot have consciousness. Therefore the right name is Kṛṣṇa consciousness, not "consciousness." Right name is Kṛṣṇa consciousness. Just like without sun how there can be sunshine? Therefore we say "sunshine," not "shine." Sunshine. Therefore as soon as there is consciousness, it must be Kṛṣṇa consciousness.

Bāliśa means people, ignorant men, who do not know what is Kṛṣṇa consciousness. They are called bāliśa, just like child.
Lecture on SB 1.8.47 -- Mayapura, October 27, 1974:

Preaching means he must be conscious, Kṛṣṇa conscious, advanced. Kṛṣṇa conscious means that he's a lover of Kṛṣṇa. Iśvare tad... He'll see four things: first Kṛṣṇa, īśvara; and tad-adhīna, the devotees... Iśvare tad-adhīneṣu and bāliśeṣu. Bāliśa means people, ignorant men, who do not know what is Kṛṣṇa consciousness. They are called bāliśa, just like child. Child is called bāliśa. Ignorant men, bāliśeṣu, dviṣatsu ca, and other class. He'll see four things: īśvara, the Supreme Personality of Godhead; he'll see the devotees of Kṛṣṇa; he'll see some ignorant person; and he'll see some envious person. That you will have to meet. If you become preacher, then you'll create so many enemies also.

What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy."
Lecture on SB 2.2.5 -- Los Angeles, December 2, 1968:

The devotional service, love of Godhead is there, but to invoke it. This devotional service is not artificial. In every one of you there is dormant devotional service, as I have already explained, but they are exhibited in a different way. Instead of loving God, that devotional service is diverted in loving a dog. But the love is there. Love is there. Nitya-siddha kṛṣṇa-bhakti sādhya kabhu naya. It is said that this Kṛṣṇa consciousness movement is not an artificial thing that we have manufactured something, ideal thing, concocted, and we are preaching to the world that "You become Kṛṣṇa conscious." No. The Kṛṣṇa consciousness is there. What is that Kṛṣṇa consciousness? To love God. That is there. We are simply helping that "You try to love God; then you'll be happy." That is our mission.

Without becoming brāhmaṇa, nobody can understand what is Kṛṣṇa or what is Kṛṣṇa consciousness. One must be on the platform of goodness.
Lecture on SB 2.3.1 -- Los Angeles, May 19, 1972:

Although the śūdras are not given any saṁskāra...Because those who are in the very lowest stage of life, it is very difficult for them to accept saṁskāra, reformatory method. But this Kṛṣṇa consciousness movement, under the direction of Gosvāmīs and pañcarātra system, they are giving the opportunity everyone to become a brāhmaṇa. Because without becoming brāhmaṇa, nobody can understand what is Kṛṣṇa or what is Kṛṣṇa consciousness. One must be on the platform of goodness. When one is fixed up on the platform of goodness, the other two qualities—namely, ignorance and passion—cannot disturb him. Nityaṁ bhāgavata-sevayā. Naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā (SB 1.2.18).

Kṛṣṇa is stone also, because stone is nothing but Kṛṣṇa's energy. So in this way you should understand what is Kṛṣṇa consciousness. Don't remain foolish Perfect knowledge.
Lecture on SB 2.3.19 -- Los Angeles, June 14, 1972:

Everything is product of Kṛṣṇa, energy. So we are not worshiping stone. We are worshiping Kṛṣṇa in a form which is tangible for us, that's all. Not that Kṛṣṇa is stone. Kṛṣṇa is stone also, because stone is nothing but Kṛṣṇa's energy. So in this way you should understand what is Kṛṣṇa consciousness. Don't remain foolish Perfect knowledge. Perfect knowledge. Kasmin tu bhagavo vijñāte sarvam idaṁ vijñātaṁ bhavati. Simply if you understand Kṛṣṇa, everything will be known to you. And if you actually understand Kṛṣṇa, then your life is successful. Immediately you are eligible to go back to home, back to Godhead. Immediately. Janma karma me divyaṁ yo jānāti tattvataḥ, tyaktvā dehaṁ punar janma naiti (BG 4.9). "That man who has understood Me rightly, he is no more coming back to accept this temporary material body. He comes to me." So try to understand Kṛṣṇa, and the beginning is karṇa-patha, these holes of the ear. Lend your ears to hear from the devotee. That's all. Na yat-karṇa-pathopetaḥ.

What is that Kṛṣṇa consciousness? The summary is that Kṛṣṇa is the supreme enjoyer.
Lecture on SB 3.25.7 -- Bombay, November 7, 1974:

If you want śānti, individually or collectively, nationally or internationally, then you must become Kṛṣṇa conscious. What is that Kṛṣṇa consciousness? The summary is that Kṛṣṇa is the supreme enjoyer: bhoktā. We are not bhoktā. We are simply servant. Just like anywhere, there is a master and the servant. The master is the enjoyer, and the server, servant, is helping the master enjoyment. This is the process. So we living entities, we are eternal servant of God, or Kṛṣṇa. When we speak of Kṛṣṇa, means God. So we are eternal servant of God. So our duty is to help the master to enjoy. Just like here is Kṛṣṇa. The Śrīmatī Rādhārāṇī, She is the topmost servitor of Kṛṣṇa. So Her business is to keep pleased always Kṛṣṇa. That is... That is the symbolic representation.

Unless one is not conversant with this principle of life, he cannot actually seriously take up what is Kṛṣṇa consciousness.
Lecture on SB 5.5.2 -- Boston, April 28, 1969:

Supposing you are feeling happy. How long you'll be happy? Any moment you'll have to give up this place. Take example, your President Kennedy. He approached to the most happiest position, president, young man, good wife, children. Within a second, everything finished. Within a second. He was going on car very nicely, protected, thinking protection, but just in a moment—finished. So that possibility is for everyone. Even the President of America, Mr. Kennedy, he could not save himself, in spite of so much power and opulence. And what of us? We have to think, you see, very with cool head that every arrangement here in this world, however nice you may think, however you may be free, they are all temporary, all temporary, backed up by full of misery. Unless one is not conversant with this principle of life, he cannot actually seriously take up what is Kṛṣṇa consciousness.

If one associates with the person Kṛṣṇa conscious, he'll feel the urge of Kṛṣṇa consciousness, and that is your qualification. Then he'll urge, oh, then he'll inquire, "Oh, what is Kṛṣṇa? What is Kṛṣṇa consciousness? How to have it?
Lecture on SB 5.5.2 -- Boston, April 28, 1969:

Nobody is Kṛṣṇa conscious, but if he associates with the person Kṛṣṇa conscious, he'll feel the urge of Kṛṣṇa consciousness, and that is your qualification. Then he'll urge, oh, then he'll inquire, "Oh, what is Kṛṣṇa? What is Kṛṣṇa consciousness? How to have it? How to prosecute it? How to execute...?" So many things will come. Ādau śraddhā. The processes I have explained many, many times. Ādau śraddhā. Śraddhā means... Actually, what is called śraddhā? Exact meaning? Some faith. Or some attraction. Not attraction. Some faith. Just like people come here that they have little faith what is Kṛṣṇa, about Kṛṣṇa. Ādau śraddhā, that... If that faith is increased little more, then the association is also needed, sādhu-saṅga (CC Madhya 22.83), those who are in Kṛṣṇa consciousness. This is second stage.

There must be this institution of Kṛṣṇa consciousness in India so that not only the Indians, but all outside India, they should come and learn what is Kṛṣṇa consciousness.
Lecture on SB 5.5.3-4 -- Bombay, March 29, 1977:

So we have got such vast knowledge for achieving the goal of life. It is India. Why should we neglect? Why we should become so foolish that forget our real purpose of life and engage in will-o'-the-wisp struggle for existence, which will never be successful? Why this misconception of life? At least, there must be this institution of Kṛṣṇa consciousness in India so that not only the Indians, but all outside India, they should come and learn what is Kṛṣṇa consciousness. (applause) So it is already explained. We are trying to develop this institution in Bombay. Bombay is the best city in India, and people are also very advanced, enlightened. So let us combine together and develop this institution for the whole human society. That is our ambition.

If somebody comes to our contact, if he tries to understand what is this Kṛṣṇa consciousness, he is fortunate.
Lecture on SB 5.5.5 -- Stockholm, September 10, 1973:

Caitanya Mahāprabhu said, ei rūpe brahmāṇḍa bhramite kona: (CC Madhya 19.151) "We are wandering throughout the whole universe, from one body to another, one planet to another, but somehow or other, if we are fortunate..." This fortune is made in this way. "Man is the architect of his own fortune." If somebody comes to our contact, if he tries to understand what is this Kṛṣṇa consciousness, he is fortunate. He is fortunate. Because he'll be saved from the repetition of birth and death.

If you study what is Kṛṣṇa consciousness, then your life will be happy—if you take to it. Simply understanding Kṛṣṇa, you'll be liberated.
Lecture on SB 6.1.15 -- London, August 3, 1971:

So each and every item, if you study what is Kṛṣṇa consciousness, then your life will be happy—if you take to it. Simply understanding Kṛṣṇa, you'll be liberated. Kṛṣṇa says in the Bhagavad-gītā,

janma karma me divyaṁ
yo jānāti tattvataḥ
tyaktvā dehaṁ punar janma
naiti mām eti...
(BG 4.9)

Kṛṣṇa says that "If somebody simply understands Me, Kṛṣṇa, in fact..." To understand Kṛṣṇa superficially is no knowledge of Kṛṣṇa. Tattvataḥ. That tattvic knowledge is also very difficult.

You are calculating that when you'll get old, at that time you shall try to understand what is Kṛṣṇa consciousness. But what is the guarantee that you are not already old enough? Who can say? The next moment I can die.
Lecture on SB 7.6.1 -- San Francisco, March 3, 1967:

Now here Prahlāda Mahārāja, as soon as he saw some opportunity that the teacher is out of the class, he will call all the boys, "My dear friends, this bhāgavata-dharma, this understanding God consciousness or Kṛṣṇa consciousness, should be learned from the very beginning of life." "Why? Let us play. Why bhāgavata-dharma now? All right, if there is Kṛṣṇa consciousness movement, when we shall get older or when the time of death will be nearing, we can study at that time bhāgavata-dharma." But Prahlāda Mahārāja said, "No." Kaumāra. Why kaumāraṁ? Now, durlabhaṁ mānuṣaṁ janma. You are calculating that when you'll get old, at that time you shall try to understand what is Kṛṣṇa consciousness. But what is the guarantee that you are not already old enough? Who can say? The next moment I can die. Old age means nearing death, but there is no such guarantee that one shall die at eighty years old or hundred years old. Death can take place at any moment.

If you utilize it properly then you can achieve the greatest boon. What is that? Kṛṣṇa consciousness. You can achieve the greatest boon.
Lecture on SB 7.6.1 -- Montreal, June 10, 1968:

Don't be assured that your next life is going again to be a human form of life. It may be... There are 8,400,000 species of life and according to my work I may enter into any type of body. Durlabhaṁ. Therefore this rare opportunity that we have got this human form of life, mānuṣaṁ durlabhaṁ janma, durlabhaṁ mānuṣaṁ janma tad apy adhruvam. And it will not exist for very long time. But if you utilize it properly then you can achieve the greatest boon. What is that? Kṛṣṇa consciousness. You can achieve the greatest boon. So Prahlāda Mahārāja is recommending that "From the very childhood, my dear friends, you learn what is God consciousness or Kṛṣṇa consciousness. Otherwise, if you advance in age, then you'll be more complicated, more complicated."

What is this Kṛṣṇa consciousness? You have to serve Kṛṣṇa favorably. That's all.
Lecture on SB 7.7.29-31 -- San Francisco, March 15, 1967, (incomplete lecture):

What is this Kṛṣṇa consciousness? We are described several times that ānukūlyena kṛṣṇānu-śīlanam (CC Madhya 19.167). (feedback) (aside:) Why this sound? Ānukūlyena kṛṣṇānu-śīlanam. You have to serve Kṛṣṇa favorably. That's all. And, in another passage we find Kṛṣṇa consciousness means that this, I mean to say, our senses, at the present moment, they are engaged in material activities. So you have to change the rubber stamp simply. You have to act. Not that by Kṛṣṇa consciousness, you will be a dull stone. No. The activity will be there. Therefore sometimes we are misunderstood that "What sort of Kṛṣṇa consciousness is there? They are also eating. They are also typewriting. They are also going to office. They are also working. And everything is there.

What is Kṛṣṇa consciousness, how to practice it. The practice is, the first thing is, Prahlāda Mahārāja recommends that you have to first of all select a spiritual master.
Lecture on SB 7.7.29-31 -- San Francisco, March 15, 1967, (incomplete lecture):

This is Kṛṣṇa consciousness. You have to change your position only. That's all. This is Bhāgavatam. This is, if you practice acting only for Kṛṣṇa, then that seed of your material existence will be wiped out completely. So that is bīja-nirharaṇam, wiping out the seed altogether.

guru-śuśrūṣayā bhaktyā
sarva-labdhārpaṇena ca
saṅgena sādhu-bhaktānām
īśvarārādhanena ca

Now he's describing what is Kṛṣṇa consciousness, how to practice it. The practice is, the first thing is, Prahlāda Mahārāja recommends guru-śuśrūṣayā. Guru-śuśrūṣayā. Guru-śuśrū... means that you have to first of all select a spiritual master. Without a teacher, without guidance, nobody can make any process. Even if you have passed M.A., and if you want to put some theses and if you want to get yourself doctorate degree, then it is the system that the theses should be guided by three expert Ph.D.'s. This is the system.

What is Kṛṣṇa consciousness? Kṛṣṇa consciousness means desire. So what is that desire? Anyone whose desire is to engage himself in the service of Kṛṣṇa.
Lecture on SB 7.9.11 -- Montreal, August 17, 1968:

Because you are thinking that you are this body, this is material conception. Therefore everything is material—mind, intelligence, and identification, everything material. Similarly, if you think, that thinking means mind, that you are Kṛṣṇa's, then everything is spiritual. That we have to practice. That is Kṛṣṇa consciousness. We have to keep ourselves always in Kṛṣṇa consciousness. Īhā yasya harer dāsye. And what is Kṛṣṇa consciousness? Kṛṣṇa consciousness means to... Īhā. Īhā means desire. Desire is a function of mind. So īhā means desire. So what is that desire? Īhā yasya harer dāsye. Anyone whose desire is to engage himself in the service of Kṛṣṇa. So whole Kṛṣṇa consciousness activity is purification of the mind, of the intelligence, of the ego, everything, purifying process.

People cannot understand what is Kṛṣṇa consciousness. Therefore we have to purify ourself. The prescription is there, very simple thing, to become purified.
Lecture on SB 7.9.26 -- Mayapur, March 4, 1976:

Kṛṣṇa is paraṁ-pavitraḥ. Paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān (BG 10.12). He cannot touch a rajas-tamas-bhava. No. That is not possible. When Lord Nṛsiṁhadeva touched his head, either by His touching he's already purified, or because he's purified, therefore Lord touched his head. This is the conclusion. So he is purified, but as a Vaiṣṇava, he is placing himself in the platform of rajas-tamo-bhāvāḥ (SB 1.2.19). The whole world, at least in this age, Kali-yuga, these two qualities, mostly tamo-guṇa, and little rajo-guṇa, that's all, but no sattva-guṇa. No sattva-guṇa. Therefore people cannot understand what is Kṛṣṇa consciousness. They cannot understand. Rajas-tamo-bhāvāḥ, ceta etair anāviddha. Therefore we have to purify ourself. The prescription is there, very simple thing, to become purified, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If we simply recite all these mantras... The Śrīmad-Bhāgavatam and Bhagavad-gītā, all these ślokas, they're all mantras, just like as good as Hare Kṛṣṇa mantra. There is no difference.

Sri Caitanya-caritamrta Lectures

Caitanya Mahāprabhu taught personally Sanātana Gosvāmī what is Kṛṣṇa—what is Kṛṣṇa, what is Kṛṣṇa consciousness, what is the position of the living entity, what is this world.
Lecture on CC Adi-lila 7.149-171 -- San Francisco, March 18, 1967:

Now, and at this time Sanātana Gosvāmī arrived to see Caitanya Mahāprabhu after retirement from his government service. So He taught him for two months about the science of devotion and the principles of devotion. We have discussed to a certain extent, and we shall again discuss. Caitanya Mahāprabhu taught personally Sanātana Gosvāmī what is Kṛṣṇa—what is Kṛṣṇa, what is Kṛṣṇa consciousness, what is the position of the living entity, what is this world. All these things He has very nicely taught Sanātana Gosvāmī. And Sanātana Gosvāmī and Rūpa Gosvāmī, these two brothers are authorities of the disciplic succession of Caitanya Mahāprabhu.

"Take to this movement, Kṛṣṇa consciousness. Don't risk. Take to Kṛṣṇa consciousness." What is that Kṛṣṇa consciousness? Always think of Kṛṣṇa.
Lecture on CC Madhya-lila 6.154 -- Gorakhpur, February 16, 1971:

Once missed, you do not know what is the loss. We do not know what is going to happen in our next life. But if you take to Kṛṣṇa consciousness, it is guaranteed that you get another human form of life. Śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo sanjāyate (BG 6.41). Not only human form of life, you get in a very good family. That is assured in the Bhagavad-gītā. So my Guru Mahārāja used to say that "Don't take the risk of waiting for another life. In this life." Because there is no certainty. So our propaganda, "Take to this movement, Kṛṣṇa consciousness. Don't risk. Take to Kṛṣṇa consciousness." What is that Kṛṣṇa consciousness? Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). That's all. Always think of Kṛṣṇa. Is it very difficult job?

So long we do not understand what is love of Kṛṣṇa, what is Kṛṣṇa consciousness, we will love false things, and at the end we shall be frustrated.
Lecture on CC Madhya-lila 20.334-341 -- New York, December 24, 1966:

We want to love somebody. That is the nature of living entity. But that love is frustrated in every step. The culmination of perfection of love can be realized when we understand, when we try to understand, and really love Kṛṣṇa. That can be achieved by Kṛṣṇa consciousness. And this Kṛṣṇa consciousness was preached by Lord Caitanya. When you become a lover of Kṛṣṇa, then all your loving propensities, all your desires, all your hankerings will be satisfied. And so long we do not understand what is love of Kṛṣṇa, what is Kṛṣṇa consciousness, we will love false things, and at the end we shall be frustrated. That is the going on. At every step we are being frustrated; still, we do not leave that path. Punaḥ punaś carvita-carvaṇānām (SB 7.5.30). We are repeating the same mistake, same mistake, in every step.

In the civilized society, there are persons, they are put into such a circumstances that they will never be able to understand what is God consciousness or what is Kṛṣṇa consciousness.
Lecture on CC Madhya-lila 25.40-50 -- San Francisco, January 24, 1967:

Generally, even the aborigines, they have got some sense of God. Whenever they find something extraordinary, just like lightening, or a great hill, or a great tree, they offer their respect. So that is sense of God. Sense of God is there in everyone's heart. Unless he is an animal, everyone heart there is. Artificially, we try to drive away this obedience. But there are other Even in the civilized society, there are persons, they are put into such a circumstances that they will never be able to understand what is God consciousness or what is Kṛṣṇa consciousness. They are so misfortunate. And as soon as one becomes godless or forgetful (of) his eternal relationship with God, then his life is immediately condemned.

Festival Lectures

What is Kṛṣṇa consciousness? Kṛṣṇa says, "One who surrenders unto Me. One who comes to Me and surrenders."
Six Gosvamis Lecture, Sri Sri Sad-govamy-astaka -- Los Angeles, November 18, 1968:

And what is Kṛṣṇa consciousness? Kṛṣṇa says, "One who surrenders unto Me. One who comes to Me and surrenders, 'My dear Kṛṣṇa, I now understand that You are my eternal protector, You are my eternal friend, You are my eternal maintainer. I forgot You; now I understand. So I come to You and surrender. Please give me protection.' " This is called śaraṇāgati. So he is wisest man, and he continues to serve Kṛṣṇa. That is Kṛṣṇa consciousness. So bahūnāṁ janmanām ante jñānavān māṁ prapadyate (BG 7.19). What is that mām? If Kṛṣṇa says, "unto Me." So "unto Me," Kṛṣṇa is everything. Because He is the Supreme Lord, therefore He is everything. But what sort of? Vāsudeva. That form of Kṛṣṇa, Vāsudeva. Vāsudeva means the son of Vasudeva. That means the Kṛṣṇa of Śrīmad-Bhāgavatam who appeared Himself as the son of Vasudeva, Vāsudeva. Son of Vasudeva is known as Vāsudeva.

Arrival Addresses and Talks

What is Kṛṣṇa consciousness. It is published in English as well as in other European languages. Take advantage of it. Along with the Deity worship in this temple, hold classes at least five hours.
Arrival Lecture -- Mexico, February 11, 1975, (With Spanish Translator):

So one who is serious about getting out of this material bondage and free from birth, death, old age and disease, so he must take to this Kṛṣṇa consciousness. It is very simple and easy. If you do not know, if you are not educated, if you have no asset, you can simply chant the Hare Kṛṣṇa mahā-mantra, and if you are educated, logician, philosopher, you can read our books, which are already in fifty in number. There will be about seventy-five books of four hundred pages to convince the philosopher, scientist, educationist what is Kṛṣṇa consciousness. It is published in English as well as in other European languages. Take advantage of it. Along with the Deity worship in this temple, hold classes at least five hours. As in the schools and colleges there are regular classes, forty-five minutes' class, then five or ten minutes' recess, again forty-five minutes' class, in this way, so we have got enough subject matter to study, and if we study all these books, to finish them it will take at least twenty-five years. So you are all young men. I request you to engage your time in reading books, in chanting, in Deity worshiping, in going to preach, selling books.

Initiation Lectures

We have to give the right interpretation and present what is Kṛṣṇa consciousness. That is our duty.
Initiation Lecture -- Los Angeles, July 13, 1971:

So every one of us has got a great duty to broadcast this knowledge of Kṛṣṇa consciousness. Bhagavad-gītā... Our Kṛṣṇa consciousness movement is based on Bhagavad-gītā. It is very widely read all over the world. Simply the rascals, they have misinterpreted. Now we have to give the right interpretation and present what is Kṛṣṇa consciousness. That is our duty. So I know that you'll soon return to India, so Lord Caitanya and Lord Kṛṣṇa is giving you a great responsibility. Try to serve them to your best capacity.

General Lectures

What is Kṛṣṇa consciousness or God consciousness. He's limited within certain boundary. So Bhāgavata says Kṛṣṇa consciousness is not possible for persons who are limited by certain boundary, including universal concept of life.
Class in Los Angeles -- Los Angeles, November 15, 1968:

So only Kṛṣṇa consciousness is the perfect... So Bhāgavata says, na te viduḥ... matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha-vratānām. So actually gṛha means this material confinement. Gṛha, real gṛha, means one is bound up within some limited space. So gṛha means to keep oneself within some boundary. So Bhāgavata says so long one is interested to keep himself within the boundary of some limited area, he cannot understand Kṛṣṇa consciousness. Matir na kṛṣṇe. He cannot understand what is Kṛṣṇa consciousness or God consciousness. He's limited within certain boundary. So Bhāgavata says Kṛṣṇa consciousness is not possible for persons who are limited by certain boundary, including universal concept of life. That is also boundary. And matir na kṛṣṇe svataḥ. Svataḥ means by his personal mental speculation. Just like many philosophers are thinking to reach the Absolute Truth beyond this limitation. That is called svataḥ, by personal speculation.

If we keep ourself within some limit, then it will be not possible to understand what is Kṛṣṇa consciousness.
Class in Los Angeles -- Los Angeles, November 15, 1968:

So if we keep ourself within some limit, then it will be not possible to understand what is Kṛṣṇa consciousness. Matir na kṛṣṇe parataḥ svato vā mitho 'bhipadyeta gṛha... These are verses... Bhāgavata verses can be explained for so many days. They are so important. Yes. Another verse is, why they are keeping themself within the limit of this sense gratificatory platform? That is answered in Bhāgavata: na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). This is very important. These foolish persons, they do not know what is the ultimate goal of their life.

They have taken my words by simple faith, simplicity. Then their understanding what is Kṛṣṇa consciousness; they are applying in practical life.
Lecture -- New Vrindaban, June 7, 1969:

Suppose any one of my students was practiced to all these habits and by my word, if they have given up, they may be feeling some inconvenience. Still, they are tolerating. That should be done, tolerating. Titikṣa, ārjava, simplicity. They have taken my words by simple faith, simplicity, ārjava, sad-lata (?). Then jñānam, then their understanding what is Kṛṣṇa consciousness; vijñānam, they are applying in practical life. Āstikyam, they are believing in the śāstras, in the Vedic literature. Brahma-karma svabhāva-jam: (BG 18.42) "This is the nature of a brāhmaṇa." Therefore, as soon as I see, I give him the sacred thread: "Yes. You are now recognized brāhmaṇa."

Apart from this historical point of view, try to understand what is Kṛṣṇa consciousness. Kṛṣṇa consciousness means pure consciousness.
Pandal Lecture -- Bombay, April 11, 1971:

So apart from this historical point of view, try to understand what is Kṛṣṇa consciousness. Kṛṣṇa consciousness means pure consciousness. Just like water, when it falls down from the cloud, it is pure, and as soon as it drops or mixes with the muddy earth, it becomes muddy. It is not more clear. Similarly, we, as spirit soul, our consciousness is as pure as Kṛṣṇa is pure. And Kṛṣṇa consciousness means that "I am eternal servant of Kṛṣṇa." That is Kṛṣṇa consciousness. Gradually, as we contact the material contamination, we become different conscious.

Sometimes we think like that, that "At the present moment we are young. Let us enjoy life. And at the old age, when you are old enough, preparing for death, at that time we may try to understand what is Kṛṣṇa consciousness or Bhāgavata-dharma."
Pandal Lecture -- Delhi, November 12, 1971:

So Prahlāda Mahārāja recommends, kaumāram ācaret prājño dharmān bhāgavatān iha. From the childhood. It is not that it is reserved for our old-age occupation. Sometimes we think like that, that "At the present moment we are young. Let us enjoy life. And at the old age, when you are old enough, preparing for death, at that time we may try to understand what is Kṛṣṇa consciousness or Bhāgavata-dharma." But Prahlāda Mahārāja says no. The children should be taught from the age, as we send our children to school in minor age, similarly we should send our children to understand this Bhāgavata-dharma. I am very pleased, I have seen practically in this Delhi that the Muslim children are given instruction of Koran from very early age.

Instead of wasting your energy in that way for so-called happiness, you just try to understand what is Kṛṣṇa consciousness, what is Bhāgavata-dharma.
Pandal Lecture -- Delhi, November 12, 1971:

One thing is poison for me, but the same poison is food for others. That is for enjoyment. Therefore Prahlāda Mahārāja says that don't bother about that thing to satisfy your senses; that is already fixed up according to your body. Instead of wasting your energy in that way for so-called happiness, you just try to understand what is Kṛṣṇa consciousness, what is Bhāgavata-dharma. Just engage your energy. It is very nice instruction. People are busy all over the world for having a certain type of sense gratification. Prahlāda Mahārāja says, "Don't bother yourself for that. It is already there; you will get it."

In India knows what is Kṛṣṇa consciousness, and he may not be seriously engaged in Kṛṣṇa consciousness, but even a street man, a street boy, knows what is Kṛṣṇa.
Hare Krishna Festival Address -- San Diego, July 1, 1972, At Balboa Park Bowl:

So my request is that this movement is started from America, from New York. In 1966 I registered this movement, International Society for Kṛṣṇa Consciousness, and since then, we are spreading. In your country, we have got about fifty branches, all over the country, America. And we have got other branches also, about fifty, in Europe, in Canada, in Australia, in New Zealand, in Japan. In India also. India, of course, Kṛṣṇa consciousness movement is known since a very, very long time. At least, everyone in India knows what is Kṛṣṇa consciousness, and he may not be seriously engaged in Kṛṣṇa consciousness, but even a street man, a street boy, knows what is Kṛṣṇa. In your country, this, this movement is started since 1966, but in '67 I was sick. I went back to India and again came back in 1968, and since that time, we are pushing on this movement little, very highly, and it is being effected. It is being effected.

Whoever comes here must read the books, devotee, the inmates of the temple, outsider, then you will understand what is Kṛṣṇa consciousness.
Lecture -- Honolulu, May 25, 1975:

So try to become devotee of Kṛṣṇa. Our Kṛṣṇa consciousness movement is teaching this philosophy. We have got so many books. Whoever comes here must read the books, devotee, the inmates of the temple, outsider, then you will understand what is Kṛṣṇa consciousness. Or you should chant Hare Kṛṣṇa only. Don't talk rubbish things, waste time. That is not good. A single moment is so valuable that you cannot purchase it by millions of dollars. Now today is 25th May, four o'clock gone. You cannot bring it back. Four o'clock, 25th May, 1975, if you want to get it back again by paying millions of dollars, it will not be possible. Therefore we should be very careful of our time. Time once wasted, you cannot get it back return. Better utilize this time.

This is Caitanya Mahāprabhu's mission, that every Indian should learn what is this Kṛṣṇa consciousness and preach it all over the world.
Lecture Excerpt -- Vrndavana, December 6, 1975:

This is Caitanya Mahāprabhu's mission, that every Indian should learn what is this Kṛṣṇa consciousness and preach it all over the world. That is His order. But our Indians are not taking care of it. Therefore it doesn't matter, Indian, or European or American, who will carry the order of Caitanya Mahāprabhu. He will be benefited. He will be glorified. So don't be hesitating, because the soul is neither Indian or American. Ahaṁ brahmāsmi. Every one of us, we are part and parcel of Kṛṣṇa, and our position is Brahman. Brahma-bhūtaḥ prasannātmā (BG 18.54). So from that platform you go on preaching Kṛṣṇa consciousness. By executing the order of Śrī Caitanya Mahāprabhu, you will be glorified, the country will be glorified, the whole world will benefit.

The highest of the mankind is one who is Kṛṣṇa conscious, and the lowest, one who does not know what is Kṛṣṇa consciousness, the lowest of the mankind.
Sunday Feast Lecture -- London, July 25, 1976:

The highest of the mankind is one who is Kṛṣṇa conscious, and the lowest, one who does not know what is Kṛṣṇa consciousness, the lowest of the mankind. This human life, human form of life was given to him by laws of nature to understand Kṛṣṇa, or God, but he's not using it. Misusing it. They are called narādhama. And then, next group is māyayāpahṛta jñāna. You can say, "There are so many learned persons. They are not Kṛṣṇa conscious. They are after drinking and eating meat and... They are education." So then, He says that "They are educated. They have so-called educated, but their real knowledge is taken away."

Purports to Songs

Our Kṛṣṇa consciousness society are giving chance people to associate with us, so that he'll be able to understand what is Kṛṣṇa, what is Kṛṣṇa consciousness.
Purport to Bhajahu Re Mana -- Los Angeles, May 27, 1972:

If you want to drink and enjoy sense, you go to so many clubs and associate with them and you'll learn how to drink, how to mate very nicely. So association is very important. Therefore our Kṛṣṇa consciousness society are giving chance people to associate with us, so that he'll be able to understand what is Kṛṣṇa, what is Kṛṣṇa consciousness. Therefore Govinda dasa recommends, durlabha mānava-janama-sat-saṅge. Mānava. This human life is durlabha, very rarely obtained. Not dogs' association, crows' association, but swans' association. There are association even by nature.

Engage yourself in Kṛṣṇa consciousness as much as you can. Finish before the death comes. That is your mission. And what is Kṛṣṇa consciousness? The nine kinds of devotional service.
Purport to Bhajahu Re Mana -- Los Angeles, May 27, 1972:

Material happiness means to acquire money, dhana;, and then jana, many adherents or dependents-wife, children, friends, society, so many things, country. So putra, parijana, ithe ki āche paratīti re. "You cannot have any transcendental bliss in this." kamala-dala-jala, jīvana ṭalamala. The life is tottering. You cannot say when the life will be finished. The example is given, kamala-jala-dala. Just like lotus leaf. If you put water on the leaf, it will not stay; it will be tiltering. At any moment it slips. Similarly, our life is like that, tiltering. At any moment—finished. Kamala-jala-dala, jivana..., bhajahu hari-pada nīti re. Therefore engage yourself in Kṛṣṇa consciousness as much as you can. Finish before the death comes. That is your mission. And what is Kṛṣṇa consciousness? Śravana, kīrtana, smarana, vandana, pāda-sevana, dāsya re, pūjana, sakhī-jana, ātma-nivedana, the nine kinds of devotional service, govinda-dāsa-abhilāṣa re.

Conversations and Morning Walks

1970 Conversations and Morning Walks

"You do not know what is sādhu. You do not know what is Kṛṣṇa consciousness. Why do you bother yourself?"
Room Conversation -- November 4, 1970, Bombay:

Guest (1): This particular letter is written by a woman. It is unnecessarily pushing the...

Prabhupāda: So it should be replied properly, that "You do not know what is sādhu. You do not know what is Kṛṣṇa consciousness. Why do you bother yourself?" Just like one, this Jain paper has published that "Swami Bhaktivedantaji says that 'Kṛṣṇa is everything; Hinduism is nothing.' " So anyone who says Kṛṣṇa is everything, he is not Hindu. Just see. Such foolishness.

1971 Conversations and Morning Walks

If you study what is Kṛṣṇa consciousness, then you'll find that Kṛṣṇa consciousness is the only solution for that highest perfectional stage of happiness.
Room Conversation -- January 17, 1971, Allahabad:

Prabhupāda: Just like Kṛṣṇa says in the Bhagavad-gītā, raso 'ham apsu kaunteya: (BG 7.8) "I am the taste in the water." Now, this taste in the water is perpetual. When Kṛṣṇa was physically present or Kṛṣṇa is not physically present, this is a perpetual fact. Is it not? Do you think the taste in the water was different when Kṛṣṇa was present and the taste of water is different now?

Guest (1): No, it cannot be.

Prabhupāda: Similarly, He says, prabhāsmi śaśi-sūryayoḥ: "I am the shining of the sun and the moon." In this way, if you study what is Kṛṣṇa consciousness, then you'll find that Kṛṣṇa consciousness is the only solution for that highest perfectional stage of happiness.

It is Easy Journey to Other Planets. No, what is this? Kṛṣṇa consciousness, the Topmost Yoga System.
Conversation with Prof. Kotovsky -- June 22, 1971, Moscow:

Prof. Kotovsky: Have you put into writing these three subjects somewhere?

Prabhupāda: I asked... Because I could not contact him, therefore I asked the ambassador. But unfortunately they said that "We did not receive any letter like that." So you can note down if you like.

Prof. Kotovsky: Yes, it is interesting to read also your text of your lectures. But it is not here? It is...? Kṛṣṇa consciousness...

Prabhupāda: No, it is Easy Journey to Other Planets. No? No, what is this? Kṛṣṇa consciousness, the Topmost Yoga System.

If he knows what is Kṛṣṇa consciousness and preaches, then he is guru. That's all.
Darsana -- June 28, 1971, San Francisco:

Prabhupāda: Just like I asked Gaurasundara to go to Hawaii. He was just a boy, but he did. Now there is center, nice. So I'm very glad. So you are also doing that. It doesn't matter whether gṛhastha. Karandhara is gṛhastha. But we have to serve Kṛṣṇa very nicely. That is our main criteria. So we have to see in what position I can serve better Kṛṣṇa. That is our policy. Otherwise, either gṛhastha or sannyāsī, there's no difference. Caitanya Mahāprabhu says,

kibā vipra, kibā śūdra, nyāsī kene naya
yei kṛṣṇa-tattva-vettā, sei 'guru' haya
(CC Madhya 8.128)

Preaching work is for the guru. So Kṛṣṇa... Caitanya Mahāprabhu says it doesn't matter whether he is a gṛhastha or vānaprastha or a brāhmaṇa or śūdra. It doesn't matter. If he knows what is Kṛṣṇa consciousness and preaches, then he is guru. That's all. So we have to become like that. It doesn't matter what we are, but whether I am preaching nicely. That is required.

1972 Conversations and Morning Walks

We, in the very beginning, we neglect: "Oh, what is this Kṛṣṇa consciousness?" Otherwise there is no question of Western or Eastern.
Room Conversation -- April 18, 1972, Hong Kong:

Guest (1): In the minds of some people the sudden attraction of Western youth to Eastern religions...

Prabhupāda: No. It is not Eastern. That is a wrong conception. God is for everybody. Eastern people, when I speak of Kṛṣṇa consciousness, they say, "What is this Kṛṣṇa? We know Kṛṣṇa. What we have to learn from Swamiji?" "Familiarity breeds contempt." But in the Western countries when we speak of Kṛṣṇa, they see the philosophy. They see the science and become attracted. We, in the very beginning, we neglect: "Oh, what is this Kṛṣṇa consciousness?" Otherwise there is no question of Western or Eastern. Kṛṣṇa is for everyone. Kṛṣṇa is neither Western, neither Eastern. But Eastern, our, especially Indians, they have learned to reject. That is their education: immediately reject it. This is their new culture, to reject everything. At least Jawaharlal Nehru began like that, "Anything Indian is bad. Everything London-made is good." That was his philosophy.

Those who are richer section, they particularly do not care to know what is this Kṛṣṇa consciousness. They're proud, puffed-up for material opulence. "Ah, what is this Kṛṣṇa consciousness. Let us enjoy drink." That is their position.
Room Conversation -- May 4, 1972, Mexico:

Martin: How is the human life better than the demigod?

Prabhupāda: Better than in this way, that just like here also on this planet, those who are richer section, they particularly do not care to know what is this Kṛṣṇa consciousness. They're proud, puffed-up for material opulence. "Ah, what is this Kṛṣṇa consciousness. Let us enjoy drink." That is their position. So it is a curse for them. Their richness is a curse for them, that they cannot adore such a nice movement. The middle class section, they are being attracted. Similarly, the demigods, they have got very, very high standard of life, duration of life, beauty, opulence, facilities, so generally they forget. Not forget; they are servant. Just like government servant does not mean a devotee. So they are devotee, officially devotee. They, they offer their obeisances to Kṛṣṇa.

I am deputed by my Guru Mahārāja to spread this Kṛṣṇa consciousness movement in the Western world. That is his grace. He wanted that Western people, who are intelligent, they should learn what is Kṛṣṇa consciousness.
Interview -- July 5, 1972, New York:

Guest (1): What's the future of that in..., in India today?

Prabhupāda: That, not only in India. Kṛṣṇa consciousness is not meant for India or America. Of course, I am deputed by my Guru Mahārāja to spread this Kṛṣṇa consciousness movement in the Western world. That is his grace. He wanted that Western people, who are intelligent, they should learn what is Kṛṣṇa consciousness. So my mission is for the Western country, but it is not meant for any particular country, nation. It is meant for every living entity. Now, there are many unfortunate living entities and there are many fortunate living entities. So we are preaching this Kṛṣṇa consciousness movement in America or Western country, only the fortunate persons they are coming. But if few of them come and understand, then by their example and behavior, the whole population will be benefited.

1973 Conversations and Morning Walks

What is Kṛṣṇa consciousness? The human being is the same. But as soon as he feels that "There is Kṛṣṇa," he is spiritualist.
Morning Walk -- May 2, 1973, Los Angeles:

Svarūpa Dāmodara: I can understand that matter is a part of life.

Prabhupāda: This matter... You can understand by the finger. This matter, this nail, is production of this part. This part is life and this part is not life. But it is a production of this life. When you have cut your nails, you don't feel pain. But same instrument you touch your little, half inch down, immediately you feel pain. So therefore although qualitatively... This is also produced of matter, as produced of this part. But where there is feeling, that is spiritual, and where there is no feeling, that is matter. What is Kṛṣṇa consciousness? The human being is the same. But as soon as he feels that "There is Kṛṣṇa," he is spiritualist. As soon as he does not feel, he is materialist. That is the difference.

I cannot call cats and dogs and sit here, and to understand what is Kṛṣṇa consciousness. That is not possible. Therefore this opportunity should be given.
Room Conversation With David Lawrence -- July 12, 1973, London:

David Lawrence: They offer nothing, is it, in the material world.

Prabhupāda: So you give... Yes. That is the... The only difference is that in human form of life you can awaken your Kṛṣṇa consciousness. In the animal form... Here we are sitting with all human form of life, gentlemen, civilized men. I cannot call cats and dogs and sit here, and to understand what is Kṛṣṇa consciousness. That is not possible. Therefore this opportunity should be given. This opportunity should be given. And especially, you are English nation, recognized, great nation, respectful, you are respected... Especially in India, we have got very good respect for English nation. We had connection for so many years. And the politicians, they spoiled. Otherwise, the, I, we liked the British Empire, means unity of the human being all over the world. That can be revived again.

The so-called scientists, the philosophers, they think, "Oh, what is this Kṛṣṇa consciousness?" But they do not know that they are in the fool's paradise.
Morning Walk -- December 10, 1973, Los Angeles:

Prabhupāda: First thing is praṇipāta, surrender. Therefore Kṛṣṇa says, "Surrender." These rascals are puffed up with false knowledge. Therefore their first business is to surrender. "Rascal, you surrender." That is our Kṛṣṇa consciousness movement. Without surrendering, he remains a fool because he's puffed-up with false knowledge. Just like the so-called scientists, the philosophers, they think, "Oh, what is this Kṛṣṇa consciousness?" But they do not know that they are in the fool's paradise. Tad viddhi praṇipātena paripraśnena (BG 4.34). If you have surrendered, then you can ask some question. And sevayā. That paripraśna should not be challenge. By sevā, by service. This is our process. We must find out guru, we must satisfy him by service and surrender unto him. Then guru will explain. Upadekṣyanti te jñānaṁ jñāninas tattva-darśinaḥ. He knows everything. He'll explain.

1974 Conversations and Morning Walks

That is explained by Prahlāda Mahārāja, that "These rascals who have got this idea that 'By adjustment, we shall be happy in this material world,' they will never understand what is Kṛṣṇa consciousness.
Morning Walk -- January 10, 1974, Los Angeles:

Prabhupāda: If Kṛṣṇa withdraws all his sinful activities, then where is the question of suffering? But he will not do. Now, because he is not surrendered soul to Kṛṣṇa, so he is suffering from time immemorial, and nobody can say how long he will suffer. He will go on suffering. It cannot stop. Therefore Kṛṣṇa says, mūḍha: "Rascal." Na māṁ prapadyante mūḍhāḥ (BG 7.15). He does not know, by simply surrendering to Kṛṣṇa, everything will be nice. That he does not know. And if you advise, he will not accept. matir na kṛṣṇe parataḥ svato vā. That is explained by Prahlāda Mahārāja, that "These rascals who have got this idea that 'By adjustment, we shall be happy in this material world,' they will never understand what is Kṛṣṇa consciousness. They will never understand because their aim is..." That picture we gave in Back to Godhead, anchor? Yes. Their anchor is to remain here and enjoy. That is their main disease. They do not... Just like the Russian astronaut has gone so high, he was seeing, "Where is Moscow?" The anchor is there in the Moscow. Therefore he has to come down.

1975 Conversations and Morning Walks

Without going through the literature, Bhakti-rasāmṛta-sindhu, nobody can understand what is Kṛṣṇa consciousness.
Morning Walk -- September 9, 1975, Vrndavana:

Prabhupāda: The rasa-līlā of Kṛṣṇa and Rādhārāṇī, a person like Narottama dāsa Ṭhākura says, "I could not understand it because I have not yet studied the instruction of Rūpa Gosvāmī and Raghunātha Gosvāmī, six Gosvāmīs. How can I understand?" So these people, they think by seeing rasa-līlā by professional men they will understand the līlā of Kṛṣṇa. Rūpa-Raghunātha instruction not cared for. But without going through the literature, Bhakti-rasāmṛta-sindhu, nobody can understand what is Kṛṣṇa consciousness.

"All these things happen when one is not Kṛṣṇa conscious. "Eh! What is this Kṛṣṇa consciousness?"
Morning Walk -- November 4, 1975, Bombay:

Prabhupāda: This conception of life is go-kharaḥ, animal. Go means the cows and asses. This is the explanation of the verse. All religionists think. They go to Mecca, they go to Jerusalem—to the water. They are not eager, searching out that "Where there is some saintly person in this holy place?" No. They have no search out. They do not want to consult. Yat-tīrtha-buddhiḥ salile na karhicij janeṣv abhijñeṣu sa eva go-kharaḥ (SB 10.84.13). And this is further explained by Prahlāda Mahārāja... What is that? Tato vimukha-cetasaḥ: "All these things happen when one is not Kṛṣṇa conscious." Tato vimukha cetasaḥ. Vimukha. "Eh! What is this Kṛṣṇa consciousness?" Tato vimukha... Śoce tato vimukha-cetasaḥ māyā sukhāya bharam udvahato vimūḍhan (SB 7.9.43).

1976 Conversations and Morning Walks

Whatever I like, I can do," without knowing. "Ah, what is Kṛṣṇa consciousness? I can do without."
Morning Walk -- April 13, 1976, Bombay:

Prabhupāda: Hari hari bifale, janama goṅāinu. Jaya. "I am free. What can I...? Whatever I like, I can do," without knowing, prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ (BG 3.27).

Dr. Patel: Ahaṅkāra-vimūḍhātmā.

Prabhupāda: Ahaṅkāra. "Ah, what is Kṛṣṇa consciousness? I can do without."

Dr. Patel: Once a man is free of ahaṅkāra, then he is...

Prabhupāda: No, ahaṅkāra there will be, but ahaṅkāra-vimūḍhātmā, thinking falsely something, that "I am this body." Therefore he's vimūḍha. They are animal. Ahaṅkāra is there, "I am Brahman, spirit soul." But he is thinking, "I am Indian," "I am American," "I am dog," "I am cat." Vimūḍhātmā. And this first principle of knowledge they cannot understand. Mūḍha. Mūḍho 'yaṁ nābhijānāti loko mām ajam avyayam (BG 7.25). (break) Man-manā. That is the only way.

It is not any expenditure for them, but if at their leisure hour they read some of the line—they are all intelligent men-they'll get ideas, what is this Kṛṣṇa consciousness.
Room Conversation -- May 4, 1976, Honolulu:

Prabhupāda: So all these big, big men, let them have one set of books and study. It is not any expenditure for them, but if at their leisure hour they read some of the line—they are all intelligent men-they'll get ideas, what is this Kṛṣṇa consciousness. So through the influence of father, just try to introduce our books to these big men. It is not.... They may keep them in library, and at leisure hour, if they simply glance over the line, oh, it will be great success.

1977 Conversations and Morning Walks

"Even Brahmā cannot understand what is Kṛṣṇa consciousness." These things are... So this intelligence is not so easy.
Room Conversation -- January 27, 1977, Puri:

Prabhupāda: Yes. Intelligence is developed by association, by hearing, by experiencing. Otherwise very big intelligence, he's also dull. Don't you see the big, big leaders, Gandhi and Radhakrishnan, they have no intelligence? They are misinterpreting the whole..., although they're passing as very big men, intelligent. And if you say to them that "You are not intelligent; you are wrongly interpreting Bhagavad-gītā," they will be offended. So intelligence is so dull even to such big, big men, what to speak of ordinary men? Big, big demigods, their intelligence also lacking. Therefore Caitanya Mahāprabhu said, kona: "Somebody very fortunate, he can understand." Kona bhāgyavān. And another place, brahmāra durlabha prema: "Even Brahmā cannot understand what is Kṛṣṇa consciousness." Manuṣyāṇāṁ sahasreṣu (BG 7.3). These things are... So this intelligence is not so easy. Na janma-koṭibhiḥ sukṛtair labhyate. Bahūnāṁ janmanām ante (BG 7.19). There are so many places that "To come to Kṛṣṇa consciousness is not so easy." It requires very, very great intelligence.

Let them remain, family life, but understand what is Kṛṣṇa consciousness. That's all.
Room Conversation -- January 30, 1977, Bhuvanesvara:

Prabhupāda: No, no, why you should dissuade them from family life? That is not our...

Pṛthu-putra: No, I'm not doing that. I know.

Prabhupāda: Let them remain, family life, but understand what is Kṛṣṇa consciousness. That's all. We never condemn family life. Chant Hare Kṛṣṇa anywhere. That's all.

Page Title:What is Krsna consciousness
Compiler:Visnu Murti, Serene
Created:10 of Oct, 2009
Totals by Section:BG=0, SB=1, CC=0, OB=0, Lec=54, Con=17, Let=0
No. of Quotes:72