Guest (6): What are the qualities of the holy name?
Prabhupāda: Transcendental qualities. What is the question?
Śyāmasundara: What qualities is the holy name invested with?
Prabhupāda: It is not clear. Holy name of God is God Himself. As in this material world there is difference between the name and the substance, in the holy name, as soon as you call holy name, that name is not different from the substance. Is it clear or not? First of all answer this.
Guest (6): I want a quote for each.(?)
Prabhupāda: No, your first question was "What is this holy name?" First of all try to understand this. Then put another question. Don't disturb. First of all try to understand this question. Holy name means the name is nondifferent from the substance. Here if you become thirsty, you want water, the substance. If you simply chant "water, water, water," it will not act. But holy name means if you chant Hare Kṛṣṇa, then you are associating with Kṛṣṇa personally. That is holy name. Here the name is contaminated, whatever name you... But God's name, Kṛṣṇa's name, is holy name. That is nondifferent from God. Otherwise, don't you see, they are chanting "Kṛṣṇa." If Kṛṣṇa name is not Kṛṣṇa, how they are making advance in Kṛṣṇa consciousness? They are associating with Kṛṣṇa directly. That is the holy name.