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Very, very important

Sri Caitanya-caritamrta

CC Madhya-lila

In this Age of Kali, hari-kīrtana is very, very important.
CC Madhya 6.242, Purport:

Sometimes people are surprised to see young men and women take so seriously to the Kṛṣṇa consciousness movement. By giving up sinful activity—illicit sex, meat-eating, intoxication and gambling—and strictly following the injunctions given by the spiritual master, they have become purified of all contamination. They can therefore fully engage in the devotional service of the Lord.

In this Age of Kali, hari-kīrtana is very, very important. The importance of chanting the holy name of the Lord is stated in the following verses from Śrīmad-Bhāgavatam (12.3.51–52):

kaler doṣa-nidhe rājann asti hy eko mahān guṇaḥ
kīrtanād eva kṛṣṇasya mukta-saṅgaḥ paraṁ vrajet
kṛte yad dhyāyato viṣṇuṁ tretāyāṁ yajato makhaiḥ
dvāpare paricaryāyāṁ kalau tad dhari-kīrtanāt

"The most important factor in this Age of Kali, which is an ocean of faults, is that one can be free from all contamination and become eligible to enter the kingdom of God simply by chanting the Hare Kṛṣṇa mantra. The self-realization that was achieved in the Satya millennium by meditation, in the Tretā millennium by the performance of different sacrifices, and in the Dvāpara millennium by worship of Lord Kṛṣṇa can be achieved in the Age of Kali simply by chanting the holy names, Hare Kṛṣṇa."

In the Hare Kṛṣṇa movement, the chanting of the Hare Kṛṣṇa mahā-mantra, the dancing in ecstasy and the eating of the remnants of food offered to the Lord are very, very important.
CC Madhya 15.237, Translation and Purport:

""My dear Lord, the garlands, scented substances, garments, ornaments and other such things that have been offered to You may later be used by Your servants. By partaking of these things and eating the remnants of food You have left, we will be able to conquer the illusory energy.""

This is a quotation from Śrīmad-Bhāgavatam (11.6.46). In the Hare Kṛṣṇa movement, the chanting of the Hare Kṛṣṇa mahā-mantra, the dancing in ecstasy and the eating of the remnants of food offered to the Lord are very, very important. One may be illiterate or incapable of understanding the philosophy, but if he partakes of these three items, he will certainly be liberated without delay.

Lectures

Bhagavad-gita As It Is Lectures

Chastity is very, very important thing for producing good population, nice population.
Lecture on BG 1.40 -- London, July 28, 1973:

Even the most learned, he can be polluted. So sometimes in India, I am criticized that I keep women and men in the same temple. In India, that is not allowed. No women can live at night. They can come and go. But I defend myself that this is the system of the country, the women and men, they intermingle. How can I check it? Then the women, shall I not give them any chance for chanting Hare Kṛṣṇa? No, I shall do this chance, I shall give this chance to woman even at the risk. That is my reply. So therefore chastity is very, very important thing for producing good population, nice population. So unless the population is good... If the population becomes hippies, then how there can be any peace and prosperity? Therefore, to produce children, there is saṁskāra. First saṁskāra is Garbhādhāna saṁskāra.

The cow is very, very important animal. If you want to advance your spiritual consciousness, then you must have sufficient milk and sufficient grains. That is civilization.
Lecture on BG 2.1-11 -- Johannesburg, October 17, 1975:

The society must be divided into four classes of men. The first-class means most intelligent class of men. They should be trained up as brāhmaṇa. Śamo damaḥ satyaṁ śaucaṁ titikṣā ārjavaṁ jñānaṁ vijñānam āstikyaṁ brahma-karma svabhāva-jam (BG 18.42). So this is the beginning of civilization, not that all śūdras as it is now in this age. Kalau śūdra-sambhavaḥ. Kali-yuga, there is no training how to qualify a section of person to become first-class brāhmaṇa. That training is not there, neither kṣatriya, neither pure vaiśya class. We are proud of our business, vaiśya, but vaiśya means kṛṣi-go-rakṣya-vāṇijyaṁ vaiśya-karma svabhāva-jam (BG 18.44). Vaiśya means they should take care of the cows, cow protection, go-rakṣya. Why go-rakṣya? Why not other animal rakṣya? Kṛṣṇa has not said "animal rakṣya" or "janawal-(?) rakṣya." Go-rakṣya. The cow is very, very important animal. If you want to advance your spiritual consciousness, then you must have sufficient milk and sufficient grains. That is civilization. Therefore it is the duty of the vaiśyas to produce food grain. Annād bhavanti bhūtāni (BG 3.14). Annād. In the society, if you have got sufficient anna, both the animals and the man, they will be happy. These are the instruction in the Bhagavad-gītā, everything practical. If we follow Bhagavad-gītā from all angles of vision—social, political, economical, religious, cultural—you will be perfect. This is Bhagavad-gītā. We are therefore taken up this mission, to preach Bhagavad-gītā as it is to solve all the problems of the world. That is Aryan civilization. Aryan civilization means following the principles of Bhagavad-gītā.

In this age the chanting of the holy name is very, very important, kalau nāsty eva nāsty eva nāsty eva gatir anyathā, for God realization.
Lecture on BG 7.8 -- Bombay, February 23, 1974:

There are so many things, beginning with nāma, Hare Kṛṣṇa mahā-mantra. As we go on chanting, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma ,Rāma Rāma, Hare Hare, and as we become purified... The more we chant, we become purified. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ śreyaḥ-kairava-candrikā-vitaraṇaṁ vidyā-vadhū-jīvanam (CC Antya 20.12).

So this is the process. So those who are not even inclined to chant this holy name of Hare Kṛṣṇa mahā-mantra, although there is no loss and there is no expenditure... Anyone can chant. It is freely distributed by Caitanya Mahāprabhu. Anyone can take the chance of chanting Hare Kṛṣṇa. Automatically... Sometimes we find friends on the street. Simply by seeing us, they chant "Hare Kṛṣṇa." So that is a good sign. They are learning the value of Hare Kṛṣṇa mahā-mantra. So in this age the chanting of the holy name is very, very important. Kalau nāsty eva nāsty eva nāsty eva gatir anyathā. For God realization.

This knowledge is very confidential. This means when one thing is very confidential means it is very, very important.
Lecture on BG 9.3 -- Toronto, June 20, 1976:

Therefore Kṛṣṇa says... This is Ninth Chapter of Bhagavad-gītā where He is speaking plainly about bhāgavata-bhakti. And this knowledge is described as rāja-guhyam. Most confidential knowledge. Here,

rāja-vidyā rāja-guhyaṁ
pavitram idam uttamam
pratyakṣāvagamaṁ dharmyaṁ
susukhaṁ kartum avyayam
(BG 9.2)

This is the beginning of this chapter. Rāja-vidyā, the king of education. Rāja-vidyā rāja-guhyam. And very confidential. It is not understood by any ordinary man. Because it is very confidential. You go anywhere. Suppose you go to a bank. A few persons in the bank, like the manager or the cashier or the accountant, they know everything confidential. Not the clerks or the customers, no. So this is, also Kṛṣṇa concludes Bhagavad-gītā with these words, guhya guhyatamam. This knowledge is very confidential. This means when one thing is very confidential means it is very, very important. So Kṛṣṇa says therefore that aśraddadhānāḥ puruṣāḥ (BG 9.3). "This is so nice confidential. And I am speaking personally to enlighten the people in general." Not general, but people like Arjuna. Arjuna was not ordinary person. He was born in royal family and he was so exalted that he could speak with Kṛṣṇa face to face. He's not an ordinary person. So this confidential knowledge is not for ordinary person, but it is so easy. As it is said, susukhaṁ kartum avyayam. It is so easy to perform that everyone can do it.

Srimad-Bhagavatam Lectures

Present godless civilization have created simply chaotic situation all over the world. Therefore the movement, Kṛṣṇa consciousness movement, is very, very important and essential. Those who are sober, they are understanding it.
Lecture on SB 1.8.28 -- Mayapura, October 8, 1974:

Every religion must be good, provided one is God conscious. We say that. So many people question in the Western countries, "Whether one can attain perfection by following Christian religion?" Why not? You can also attain. But who is following? First of all, let me see who is following Christian religion. The Christian religion says in the beginning, first commandment, "Thou shalt not kill," and you are simply killing. So where is Christian? Christian religion is not bad. No religion is bad. But where is Christian? Where is Hindu? They are all godless rascals. Therefore there is misunderstanding. Otherwise, if everyone is God conscious, if everyone knows that God is present everywhere, "Whatever I do, He will see. He'll see as sunshine. He'll see as moonshine. He'll see as water..." Raso 'ham apsu kaunteya. No... Who can avoid water? Who can avoid sunshine? Who can avoid moonshine? Nobody can. So God says, "These things are I am." Raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8). So how you can avoid God's vigilance? Then how you can commit sinful... They do not believe in-godlessness. They do not believe in existence of God. They have been taught like that, and they do not know what is God.

This is the misfortune of the present civilization. Present godless civilization... Therefore they have created simply chaotic situation all over the world. Therefore the movement, Kṛṣṇa consciousness movement, is very, very important and essential. Those who are sober, they are understanding it.

Why cow protection is so much advocated? Because it is very, very important.
Lecture on SB 1.8.43 -- Los Angeles, May 5, 1973:

This demonic world is the greatest enemy of cows. Just see how they are maintaining hundreds and thousands of slaughterhouse. Hundreds and thousands of slaughterhouse. Innocent animals, giving you milk, the most important foodstuff. Even after death, it is giving you its skin for your shoes, and you are so rascal that you are killing. And you want to be happy in this world. You see? How sinful they are! They have no consideration that this animal... Why cow protection is so much advocated? Because it is very, very important. Therefore... There is no such injunction that "You don't eat the flesh of the tiger." You can eat. Because those who are meat eaters, those who are meat eaters, they have been recommended to eat the flesh of goats or other lower animals—sometimes dogs also, they eat, or the hogs—you can eat. But never the flesh of cows.

And next to his secretary, the six Gosvāmīs, Sanātana Gosvāmī, Rūpa Gosvāmī, Raghunātha dāsa Gosvāmī, they were very, very important rich men of that time. Raghunātha dāsa Gosvāmī happened to be the son of a very big landlord, zamindar.
Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

Sanātana Gosvāmī was minister of government. His society was very aristocratic. Very rich men they were. So rich society, aristocratic society, could not satisfy him. He... They resigned the post and joined Lord Caitanya Mahāprabhu for ultimate solution of life. These examples are many. Śrī Caitanya Mahāprabhu's disciples, direct disciples, they were all very important men, just like Six Gosvāmīs. Even Svarūpa Dāmodara, His private secretary, he was very learned man, Vedantist. And next to his secretary, the six Gosvāmīs, Sanātana Gosvāmī, Rūpa Gosvāmī, Raghunātha dāsa Gosvāmī, they were very, very important rich men of that time. Raghunātha dāsa Gosvāmī happened to be the son of a very big landlord, zamindar.

This Kṛṣṇa consciousness movement is very, very important. Those who are intelligent, they will take to it and make his life successful.
Lecture on SB 3.26.18 -- Bombay, December 27, 1974:

They do not surrender to Kṛṣṇa because they are narādhamāḥ, lowest of the mankind. Why lowest of the mankind? Because this human life was given to him for understanding Kṛṣṇa, and he is wasting in other way. Therefore narādhamaḥ. "But they are so educated, university degree..." Māyayāpahṛta-jñānāḥ: "Their knowledge has no meaning. It is taken away by māyā." Because he does not understand Kṛṣṇa, what is the use of such knowledge? Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). Veda means knowledge. So if you actually advances knowledge, you must know what is Kṛṣṇa. But they do not know Kṛṣṇa. Rather, they are defying Kṛṣṇa.So this is going on. Therefore this Kṛṣṇa consciousness movement is very, very important. Those who are intelligent, they will take to it and make his life successful.

For kaniṣṭha-adhikārī, devotee in the lower stage, arcana is very, very important. Although the devotee in the higher stage, he also offers worship, but Kṛṣṇa is everywhere.
Lecture on SB 3.28.18 -- Nairobi, October 27, 1975:

So devotion What is devotional service? Śravanaṁ kīrtanaṁ viṣṇoḥ smaraṇam pāda-seva... (SB 7.5.23). We have to follow these nine principles of devotional service, especially this śravanam, kīrtanam and arcanam, arcanam, worshiping the Deity, and śravanaṁ kīrtanam. Even if you follow one, that is sufficient, but there are nine different processes. As far as possible, we shall execute everything, and, at least, śravanaṁ kīrtanaṁ viṣṇoḥ smaraṇam pāda-sevanam, arcanam. Arcana is very important. For kaniṣṭha-adhikārī, devotee in the lower stage, arcana is very, very important. Although the devotee in the higher stage, he also offers worship, but Kṛṣṇa is everywhere.

There must be sufficient milk in the human society. If you drink more milk and milk products, then your brain will be very sharp. You will understand things very nicely, corectly. Therefore milk is very important. In the Vedic śāstra cow protection is recommended. Why? Because milk is very, very important thing.
Lecture on SB 5.5.1 -- Johannesburg, October 20, 1975:

Vaiśya means the productive class of men. Their business is how to produce food for all the society and give protection to the cows. Kṛṣi-gorakṣya-vāṇijyaṁ vaiśya-karma svabhāva-jam (Bg 18.44). There must be sufficient milk in the human society. If you drink more milk and milk products, then your brain will be very sharp. You will understand things very nicely, corectly. Therefore milk is very important. In the Vedic śāstra cow protection is recommended. Why? Because milk is very, very important thing. Milk is... What about the meat-eaters? If there are meat-eaters, they can eat other animals, but especially they should not eat the cow. They should give them protection. So because the vaiśyas, the first class, second class, third class, they are meant for producing food for the society... So milk is very important. Therefore it is recommended, kṛṣi-gorakṣya-vāṇijyam. And if there is excess, they can trade.

So this instruction of Ṛṣabhadeva is very, very important. Try to understand. Our this Kṛṣṇa consciousness movement is a protest to the modern way of civilization. The leaders of the modern society, they want that people should be engaged in working like dogs and hogs and asses.
Lecture on SB 5.5.1-8 -- Stockholm, September 8, 1973:

Prabhupāda: So this instruction of Ṛṣabhadeva is very, very important. Try to understand. Our this Kṛṣṇa consciousness movement is a protest to the modern way of civilization. The leaders of the modern society, they want that people should be engaged in working like dogs and hogs and asses. They should not understand what is the value of life, what is the object of life. Let them always remain intoxicated, and sense gratification, and produce more product for sense enjoyment. This is modern civilization. All these factories... I understand that in this country the farmers are taxed so heavily that they are forced to work in the factory. This is a policy of the government leaders to engage people. If anyone wants to live peacefully, save time for developing Kṛṣṇa consciousness, then the leaders of the society or the government will not allow him to do so. This is the position.

So this association is very, very important. By association... Saṅgāt sañjāyate kāmaḥ. If you associate with good association, then you become good. And if you associate with bad association, then you become bad. Therefore we are establishing Kṛṣṇa conscious society.
Lecture on SB 6.1.66 -- Vrndavana, September 2, 1975:

Nyāyataḥ means legally, lawfully. Nyāya means law. Anyāyataḥ, "without legal..." Just like we can earn money by stealing, but that is anyāyataḥ. You cannot touch others' property. Tena tyaktena bhuñjīthāḥ mā gṛdhaḥ kasya svid dhanam (ISO 1). This is Vedic instruction. Whatever you are allotted you can "A brāhmaṇa, you can earn like this. A kṣatriya, you can earn like this. A vaiśya, you can earn like this." But don't encroach upon others' property. But he became sinful, yena tena prakāreṇa. Nyāyataḥ anyāyataḥ. Nyāyataḥ is finished because he was a brāhmaṇa. No more he is brāhmaṇa. So anyāyataḥ, simply unlawfully. Anyāya. Why? Babhāra, maintaining, asyāḥ kuṭumbinyāḥ, the family members, wife and children. Kuṭumbaṁ manda-dhīr ayam. Manda-dhīḥ. Manda means very bad, very bad intelligence. In this way he began to earn his money and gradually he degraded and that will be described, how he became degraded.

So beginning, his degradation, is the association. He was a brāhmaṇa, but by chance he became associated with a prostitute. So this association is very, very important. By association... Saṅgāt sañjāyate kāmaḥ. If you associate with good association, then you become good. And if you associate with bad association, then you become bad. Therefore we are establishing Kṛṣṇa conscious society. A Kṛṣṇa conscious man cannot be bad. Therefore, if people are given chance to associate with this society, automatically he'll become good. Otherwise there is no need of opening so many centers all over the world. But the idea is that to give the chance of good association. Therefore, those who are members of this society, they should be ideal. Simply by their association people will become good, very good responsibility.

This duration of life, human life—Prahlāda Mahārāja has begun with the words durlabhaṁ mānuṣaṁ janma—this life is very, very important, and after many, many births you have got it. So you should always remember that every moment of this life is so important.
Lecture on SB 7.6.4 -- Vrndavana, December 5, 1975:

He is undergoing distress, but he is thinking, "I'll get happiness." This is called māyā. So there is no use. This is śāstric injunction. You have to see your future through the śāstra. So don't waste your time in that way. Āyur-vyayaḥ param. Ayur-vyayaḥ. This duration of life, human life—Prahlāda Mahārāja has begun with the words durlabhaṁ mānuṣaṁ janma—this life is very, very important, and after many, many births you have got it. So you should always remember that every moment of this life is so important.

If you are at all meat-eater, you can eat pigs, goats, but don't eat cows' flesh. That is very sinful. Why it is sinful? Because it's a very, very important animal in the human society, very important animal.
Lecture on SB 7.9.10 -- Mayapur, February 17, 1976:

Even if you are meat-eater, don't eat cow. You can eat others animals. But don't eat... "We are śvapacas," śvapaca is there. So if you are at all meat-eater, you can eat pigs, goats, but don't eat cows' flesh. That is very sinful. Why it is sinful? Because it's a very, very important animal in the human society, very important animal. You get milk and milk products. Then your brain becomes very nice, memory sharpened. That is, therefore, important. Don't eat. It is economically.

This prayer of Prahlāda Mahārāja is very, very important. You read it carefully and try to understand. Even the most wretched demon can become a great devotee.
Lecture on SB 7.9.13 -- Mayapur, February 20, 1976:

The ultimate benefit of life is compared with the moon. So spreading Kṛṣṇa consciousness means spreading the moonlight. Therefore we have named this temple Śrī Māyāpura-candrodaya. Śrī Caitanya Mahāprabhu is Gaura Hari, Māyāpura-cand... Caitanya-candra. Caitanya-candra anurāga. The Prabodhānanda Sarasvatī, this, kurutānurāga. Caitanya-candra-caraṇe kurutānurāga. Caitanya-candra-caraṇe kurutānurāga. Sādhava sakalam eva vihāya durāt caitanya-candra-caraṇe kurutānurāgam. This is the instruction of Prabodhānanda Sarasvatī, one of the great devotees of Lord Caitanya. So they are of the same opinion. There is no difference, opinion, between the modern devotee and the old devotee. A devotee is devotee, as there is no difference between modern gold or old gold. Gold is gold. So we should take the path of devotional service, following Prahlāda Mahārāja, and his prayers, his instructions are so valuable that even simply by reciting this Prahlāda Mahārāja's stotra, this stotra... This prayer of Prahlāda Mahārāja is very, very important. You read it carefully and try to understand. Even the most wretched demon can become a great devotee.

By the grace of Kṛṣṇa you have to adopt such means that they may be interested a little about Kṛṣṇa consciousness. Otherwise they are so dull and miserly, they do not understand that Kṛṣṇa consciousness movement is very, very important for them.
Lecture on SB 7.9.44 -- Delhi, March 26, 1976:

Brāhmaṇa means liberal, and kṛpaṇa means miser. Every one of us, we have got this valuable body, human form of body. If we utilize it, then..., utilize it by brahma-jñāna, then we become brāhmaṇa. And if we do not utilize it, then we are kṛpaṇa. So here it is said kṛpaṇān. Kṛpaṇān means "These people, these conditioned souls, they are not endeavoring for liberation from this material world." They are so callous, foolish, just like cats and dogs, eating, sleeping, and mating. That is their happiness. So they are reluctant. Nobody is interested in Kṛṣṇa consciousness. Therefore you have to... By the grace of Kṛṣṇa you have to adopt such means that they may be interested a little about Kṛṣṇa consciousness. Otherwise they are so dull and miserly, they do not understand that Kṛṣṇa consciousness movement is very, very important for them. They have no sense even to understand. But the preacher who is Kṛṣṇa conscious, he knows that without Kṛṣṇa consciousness these people are condemned. They cannot be happy. They cannot be liberated. They will simply remain within this material world, accepting one body after another. And whichever material body we accept, it is meant for suffering. It is not meant for any happiness.

Arrival Addresses and Talks

So anyone can understand that this body may be very, very important, scientist, politicians, and so on, so on. But as soon as the soul is gone from this body, it is useless, not worth even a farthing.
Arrival Address -- Paris, June 8, 1974:

Mūḍha means they cannot understand what is God. It is very simple thing. Anyone can..., a child can understand. Take for example your body, my body. What is the important thing in the body? The soul. Without the soul, you may be very big man, even Napoleon Bonaparte, but as soon as the soul is gone, it is useless. The whole world is useless. Anyone can understand. Where is now Napoleon Bonaparte who struggled so much for glorifying France. But where is that gentleman? Finished. As soon as the soul is gone... You may keep one statue, dead statue, that is another thing. But you do not know where the soul has gone and what he is doing now.So anyone can understand that this body may be very, very important, scientist, politicians, and so on, so on. But as soon as the soul is gone from this body, it is useless, not worth even a farthing. Anyone can understand. Similarly, as the soul is the important thing in this body, my body, your body, or anyone's body, similarly in this huge gigantic body of universe, there must be one soul. Otherwise how it is going on? How it is working so nicely?

So the Kṛṣṇa consciousness movement is very, very important for the human society. It is not exactly a religious movement as it is understood in the Western countries.
Arrival Lecture -- Mexico, February 11, 1975, (With Spanish Translator):

So the Kṛṣṇa consciousness movement is very, very important for the human society. It is not exactly a religious movement as it is understood in the Western countries. Religion is described in the English dictionary as "a kind of faith." Faith you may accept or may not accept, but religion is the word, as we understand from Sanskrit dictionary, it cannot be rejected. Or you and your religion cannot be separated.

Initiation Lectures

So all these devotees present here, they are not Indians. I have not brought them from India; neither I have bribed them here. But by hearing only, they are now coming to God consciousness and devotees. Therefore this śravaṇam item, or hearing item, is very, very important. So if you all, ladies and gentlemen present here, take advantage of hearing about God from this institution, you will also become God conscious.
Initiation Lecture -- Caracas, February 22, 1975:

So the most important item is śravaṇam, or hearing. If you do not do anything else, if you simply sincerely hear about God, then gradually you will be God conscious. That is also true in the material science. The students go to the school, college, and hear from the professor, and gradually he becomes learned in that subject matter. Especially in this age, śravaṇam, or hearing, is very, very important. We are therefore opening different centers in different parts of the world, and they are being given the chance of this bhakti-yoga system, śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23), like that. So all these devotees present here, they are not Indians. I have not brought them from India; neither I have bribed them here. But by hearing only, they are now coming to God consciousness and devotees. Therefore this śravaṇam item, or hearing item, is very, very important. So if you all, ladies and gentlemen present here, take advantage of hearing about God from this institution, you will also become God conscious. We have got many sense organs, out of which the aural sense, or the hearing sense, is very important. Therefore, for spiritual understanding, we have to use this ear. So therefore the Vedic literature is called śruti. Śruti means to receive the knowledge by hearing. So our process, or the Vedic process, is that... Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). If one lends his aural reception of spiritual knowledge through the authorized person, devotee, then he relishes taste in spiritual life. And when you cultivate that stage, then, gradually, he becomes a devotee, he understands what is God.

General Lectures

This is very, very important message. We should be careful to educate our sons, our boys, with bhāgavata-dharma from the very beginning of life. That was the Vedic system.
Pandal Lecture -- Delhi, November 20, 1971:

The modern educational system without any knowledge of Bhagavān, I may tell you frankly, not only in India, everywhere, they are practically slaughterhouse. Because in our country, it is a different thing; at least we have got the Vedic culture at home if it is not in the schools. But in other countries, because there is no bhāgavata-dharma culture, the students, although they are provided with ample opportunity for education, the nicest educational system, nice building, nice facilities, everything nice, unfortunately the products are coming out frustrated, confused young men, and some of them are called hippies. They are educated. They are coming from very nice aristocratic family. In Western countries, in comparison to our country, every home is aristocratic. At least their standard of living is so high. So what we call aristocratic, that is a common affair. So this mishappening is going on all over the Western countries. Some of them are joining us, but this is the problem. The Prahlāda Mahārāja recommends, kaumāra ācaret prājño dharmān bhāgavatān iha (SB 7.6.1). This is very, very important message. We should be careful to educate our sons, our boys, with bhāgavata-dharma from the very beginning of life. That was the Vedic system.

So this Kṛṣṇa consciousness movement is very, very important movement. We are trying to educate people to understand his self, self-realization, God realization, the duty, the aim of life, what is the aim of life.
Rotary Club Lecture -- Ahmedabad, December 5, 1972:

This human life is for understanding Brahman. What is that Brahman, Absolute Truth? That is required. If you are simply engaged, animal-like, eating, sleeping, mating, then where is the distinction between animal and us? There is no such distinction. So this Kṛṣṇa consciousness movement is very, very important movement. We are trying to educate people to understand his self, self-realization, God realization, the duty, the aim of life, what is the aim of life.

So this Kṛṣṇa consciousness movement is very, very important from this angle of vision, that everyone is thinking this body as he is.
Speech -- Vrndavana, April 20, 1975:

Kṛṣṇa says that we don't take this body as yourself. Asmin dehe. Dehino 'smin yathā dehe kaumāraṁ yauvanam... (BG 2.13). This transformation of the body, that is natural. But within the body, the part and parcel of Kṛṣṇa is there. That you have to understand, that is the beginning of Bhagavad-gītā. We have to understand what is there within the body. That is the beginning of spiritual education. Unfortunately, the whole world is going on under the impression that "I am this body." "I am Indian," "I am European..." That is condemned in the śāstra.

yasyātma-buddhiḥ kuṇape tri-dhātuke
sva-dhīḥ kalatrādiṣu bhauma ijya-dhīḥ
yat-tīrtha-buddhiḥ salile na karhicij
janeṣu abhijñeṣu sa eva go-kharaḥ
(SB 10.84.13)

Go, go means cow, and kharaḥ means ass. So yasyātma-buddhiḥ kuṇape tri-dhātuke. This bag of three dhātus-kapha, pitta, vāyu—if one takes it that "I am this body," "I am Indian," "I am American," so śāstra says, "He is not even human being." Sa eva go-kharaḥ (SB 10.84.13). So this Kṛṣṇa consciousness movement is very, very important from this angle of vision, that everyone is thinking this body as he is. Nobody understands that he is within this body. Just like we are within this dress. I am not this dress. This is the primary education of spiritual life. Unfortunately, it is very much lacking. And now you can see practically that these European and American boys, they are all young men, but they have forgotten the bodily relationship. We have got in our institution Africans, Canadians, Australians, Europeans, Indians, but they do not consider with reference to this bodily concept of life. They live as eternal servant of Kṛṣṇa.

Conversations and Morning Walks

1970 Conversations and Morning Walks

The Britishers, they made Calcutta capital. And Calcutta was very, very important city.
Room Conversation -- December 13, 1970, Indore:

Prabhupāda: Yes. So we have to organize. First of all let us publish in one city, big city like New York, like London, yes, Bombay, Tokyo. Big cities, world's big cities. In India only two cities are big: Calcutta, and Bombay, important. If you publish simultaneously, Calcutta... Delhi is given importance due to capital; otherwise not important as big city, as Bombay and Calcutta. Delhi, without government offices it is a dead city. Just like Washington. What is the value of Washington? It is nothing. Simply because it is headquarters of the President, it has got importance. Similarly, Delhi is that. Otherwise it is not important. But Calcutta, Bombay, is really important city in India, big business, port, all rich men, every kind of, all cultural, everything—Calcutta, and Bombay. Originally only Calcutta, now Bombay also. Because the Britishers, they made Calcutta capital. And Calcutta was very, very important city.

1973 Conversations and Morning Walks

In the UNESCO, to understand God or spiritual life, they do not think it a necessary?
Room Conversation with French Journalist and UNESCO Worker -- August 10, 1973, Paris:

Prabhupāda: Bring all the books.

Devotee: Śrīmad Bhāgavatam? (break)

Prabhupāda: These books have been produced within six years.

Dr. Inger: Really!

Prabhupāda: Yes.

Dr. Inger: Fantastic. I do not know how. So much work, incredible!

Prabhupāda: I work at night, writing books. My work is going on. At night, I write. (break) In the UNESCO, to understand God or spiritual life, they do not think it a necessary?

Dr. Inger: Well, that's a very, very important question. I think that the real trouble is that all of them are bureaucrats, sitting in offices, creating more jobs for other officers. I was one of the earliest members. I came when Dr. Radhakrishnan was the, was our president. And... At the very early stage. In those days, there was that feeling, that some importance should be given, but because it became a governmental organization, because every religion thinks that they should have a part to play in it, what they did was, they brought out, in ten volumes, a scientific and cultural history of mankind. But it has, it's only incidentally philosophy, only incidentally religion. The only religious books that have come out are those that have been translated. Old books like the second book to the East, for instance. Max Muller's books. And they have been reprinted. And occasionally a few translations have been done from Tulasidāsa or some other philosophers, rewritten, like Śaṅkara later on. But, but all of those have been done because somebody else has commissioned them. But otherwise, there isn't... Except they have had some meetings in various placed. But at none of these meetings do they really discuss the problem that of the, well occasional people, occasional philosophers, they never really discuss that. I think because the word, religion, I think probably is the stumbling block...

Prabhupāda: No, apart from religion. Religion may be sentiment or some emotion. That is another thing.

Dr. Inger: Yes.

Prabhupāda: But we can ask what is this cosmic manifestation, what is the purpose of this, who created, how it is created. Are they not scientific?

Especially not to kill cow. That animal is very, very important to the human society. According to the Vedic system, those who are meat-eaters, they are recommended to kill some goat or some other animal. Not cow.
Morning Walk -- December 6, 1973, Los Angeles:

Prabhupāda: Just like loke vyavāyāmiṣa-madya-sevā nityā hi jantoḥ. There is tendency for eating meat. Therefore Vedas says that "You can eat meat, but..." Not only Vedas, in other scriptures also. The Jews also say. The Mohammedans also say that you can kill in the synagogue or in the, what is called, mosque, one animal. But not slaughterhouse. No religion prescribes that you open slaughterhouse. No.

Prajāpati: It's always done under...

Prabhupāda: That is restricted. Why it is advised to kill in the synagogue? Why not publicly? That means it is not wanted, but if you go on killing in the mosque, some day you may come to your sense, that you are a rascal; you are becoming responsible. But if you open slaughterhouse, that sense will never come.

Hṛdayānanda: And not to kill the cow?

Prabhupāda: Especially not to kill cow. That animal is very, very important to the human society. According to the Vedic system, those who are meat-eaters, they are recommended to kill some goat or some other animal. Not cow.

1974 Conversations and Morning Walks

Caitanya Mahāprabhu says that sādhu-saṅga, association of devotees, is very, very important. Even for a moment, if there is association, he immediately comes to the path of perfection.
Morning Walk -- June 11, 1974, Paris:

Nitāi: Śrīla Prabhupāda, is there some gradual development in all those nine processes of devotional service, beginning from hearing?

Prabhupāda: Yes. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). This chanting and hearing should be in the association of devotees. First of all, one must have faith that chanting is good. Then he should chant in the society of the devotees. Then it will develop. He can chant anywhere. But if he chants along... Therefore saṅkīrtana. Bahubhir milita. Many devotees, chanting together, that is called saṅkīrtana. So one, our movement is saṅkīrtana movement, many devotees together would chant the holy name of God. Then it is very quickly successful. Just like a person who comes to our center in the association of the devotees, after few weeks, he also becomes devotee. Quickly. And there are many others, they are seeing that there is a group like this, but because they do not come, they do not understand. Therefore the quick development process is to execute devotional service in the association of devotees, sādhu-saṅga (CC Madhya 22.83).

sādhu-saṅga, sādhu-saṅga—sarva-śāstre kaya

lava-mātra sādhu-saṅge sarva-siddhi haya
(CC Madhya 22.54)

Caitanya Mahāprabhu says that sādhu-saṅga, association of devotees, is very, very important. Even for a moment, if there is association, he immediately comes to the path of perfection. (pause) So if you actually remain a sādhu, devotee, then anyone who will come with your association, he'll be perfect by association. Means, this process of perfection will begin immediately.

1975 Conversations and Morning Walks

Cow should be protected because it is a very, very, important animal.
Room Conversation with Dr. John Mize -- June 23, 1975, Los Angeles:

Bahulāśva: Sometimes they argue that we're killing the vegetables.

Prabhupāda: That's all right. Vegetable has also life but we are not killing. When you pluck out the flower, the tree is not killed. When you take a fruit, the tree is not killed. When you take grains, automatically they die. Then you take the grains. There is no question of killing. But even it is killing, it is not as murderous as killing a cow. Why the state hangs a man when he kills a man? The man can plead that "So many animals are being killed every day. If I kill one man, what is the wrong there?" The punishment is that "You have killed one important animal." Therefore the Bhaga..., kṛṣi-go-rakṣya, that cow should be protected because it is a very, very, important animal. It does not say, "Other animal." Or does not say, "All animals." He said, "Cows," because important. It's supplying you milk, so important food. She is your mother and you are killing mother? Is that your civilization? Killing mother? "Mother is old, and mother is no more supplying milk. Kill." Is there any such sanction? Rather, old mother is given more protection. And what is this civilization, killing the mother?

1976 Conversations and Morning Walks

So they like that argument?
Morning Walk -- February 12, 1976, Mayapura:

Prabhupāda: Yes. And one who follows His instruction, he also perfect. That we are pushing (indistinct) Kṛṣṇa conscious, everything will be all right. Everyone is fallen, I asked this question to Kotofsky. "Sir, you have got a leader, we have got a leader, so where is the difference?" And then I said, "Only you have got a fool leader, we have got intelligent leader." Otherwise you cannot avoid leadership, authority. That is not possible.

Dayānanda: They want to avoid but they... Impersonalists are catering to that desire, they want to avoid authority and so the impersonalists are encouraging that. So they are rascals, the...

Prabhupāda: No, it is not possible to give up authority. That is not possible.

Hṛdayānanda: Your interview, those articles that you had spoken about, against Communism, are very, very brilliant. Actually we were struck with wonder to see the different arguments. Very, very important for South America because there the Communism is popular among the young students.

Prabhupāda: They read it?

Hṛdayānanda: Yes, we just published it in our magazine.

Prabhupāda: Oh. So they like that argument?

Hṛdayānanda: Yes, the argument was so intelligent that no one has ever thought of such intelligent arguments against Communism. Also the article on Freud, I think that book is very, very important. It will actually satisfy the students. No one else would dare to call these people fools.

Very, very important.
Room Conversation -- April 23, 1976, Melbourne:

Guest: Well, why do you put the stricture on...

Prabhupāda: Stricture in this way, no meat-eating, because cow protection is required. We require milk. And instead of taking milk, if we eat the cows, then where is milk?

Guest: So milk is very important.

Prabhupāda: Very, very important.

Guest: In terms of production of food for the world, the world would be much better off without eating animals.

Prabhupāda: No, milk is required. Some fatty vitaminous food is required. That necessity is supplied by milk. Therefore specifically...

Guest: Couldn't you get all the necessity you require from grains?

Prabhupāda: Grains, no. Grains, they are starch. According to medical science, we require four different groups: starch, carbohydrate, protein, and fat. That is full food. So you can get all these things by eating rice, dahl, mean pulses, and wheat, and.... These things contain.... Pulses and wheat contains protein. And milk also contains protein. So protein we require. Fat we get from milk. Fat is required. And vegetables, carbohydrate; and food grain, starch. So if you prepare nice foodstuff with all these ingredients, you get full..., and offer to Kṛṣṇa, then it's purified.

No, there is no competition. It is a science.
Conversation with Clergymen -- June 15, 1976, Detroit:

Prabhupāda: In our Bhagavad-gītā there is a verse. Find out:

yeṣāṁ tv anta-gataṁ pāpaṁ
janānāṁ puṇya-karmaṇām
te dvandva-moha-nirmuktā
bhajante māṁ dṛḍha-vratāḥ
(BG 7.28)

Those who are addicted to sinful life, they cannot understand God. So therefore we have to stop sinful activities. If you keep them in sinful activities, and if you expect that God will be revealed to them, it is not possible.

Scheverman: Yes, we certainly agree, no contradiction on.... I think it's very, very important—we do not see you in competition with our...

Prabhupāda: No, there is no competition. It is a science. Science is to.

No, that ash is very good.
Room Conversation -- December 26, 1976, Bombay:

Indian man: So can I know the reason why you are restraining the use of gobar gas now. I could not understand actual technical difficulty. Is there any difficulty?

Prabhupāda: No, we can utilize the gobar in different way.

Indian man: No, but gobar gas is not good, that's why...

Prabhupāda: No, no, not good. But we have to arrange for this plant, generate gas. So why not direct?

Indian man: No, but the fuel is achieved, but the fertilizer is lost. Gobar, there are two elements. One is a methane gas and one is fertilizer. If you burn it you are burning the fertilizer which is very, very important, and very, very useful against the fuel that we get.

Prabhupāda: No, that ash is very good.

1977 Conversations and Morning Walks

They said that report following will come.
Room Conversation -- July 19, 1977, Vrndavana:

Prabhupāda: Brick building?

Tamāla Kṛṣṇa: Not a big building. It's not that big.

Prabhupāda: Wooden.

Tamāla Kṛṣṇa: Oh, brick building. Yes, Prabhupāda, brick building. It is brick.

Prabhupāda: In London mostly they are brick.

Tamāla Kṛṣṇa: 'Cause of the cold climate. But the location is...

Prabhupāda: Very costly.

Tamāla Kṛṣṇa: ...very, very important. Just off Oxford Street.

Prabhupāda: The corner.

Tamāla Kṛṣṇa: Just off the corner, in the middle of the block.

Prabhupāda: They said that report following will come.

Correspondence

1968 Correspondence

To make this magazine a great success is very very important to the mission. And you along with your co-workers are doing it very nicely. And Krishna will bless you, please continue to do it.
Letter to Madhusudana -- Los Angeles 20 November, 1968:

Your sentiment is very much appreciated by me, and your service attitude is very nice. It is very good that you are helping to put out our magazine Back To Godhead, and whenever I see the new magazine mailed to me each month, I am so pleased to go through its contents and see all the nice work you have done, and you are always in my thoughts as I read through it, as well as Rayarama, and all your other co-workers. To make this magazine a great success is very very important to the mission. And you along with your co-workers are doing it very nicely. And Krishna will bless you, please continue to do it.

1969 Correspondence

This Sankirtana Party and our Book Department are very, very important; they are our right and left hands, so everything should be done very carefully and in remembrance that this is Krishna's business that we are executing.
Letter to Brahmananda -- Los Angeles 16 July, 1969:

This Sankirtana Party and our Book Department are very, very important; they are our right and left hands, so everything should be done very carefully and in remembrance that this is Krishna's business that we are executing. Because we are doing Krishna's business does not mean that we should be less careful, but it means we should be much more careful than someone who is performing activities simply for sense gratification. So instruct the boys in that way.

1971 Correspondence

In fact, preaching in the schools and colleges is very, very important.
Letter to Rupanuga -- Delhi 10 December, 1971:

Your program of opening only a few more centers, concentrating instead on colleges and other parts of the world is also very nice. In fact, preaching in the schools and colleges is very, very important. Practically you have introduced this college program, in Buffalo. Now you make it perfect by infiltrating every school-college in your country, and give them pure Krishna philosophy, the highest knowledge. This is a great proposal for distributing our books, literature and philosophy.

1972 Correspondence

This prasadam distribution item is very, very important, and it is so much pleasing to me that in the beginning so many children are coming for taking prasadam, and that supply of rice has come automatically.
Letter to Giriraja -- Sydney 12 April, 1972:

This prasadam distribution item is very, very important, and it is so much pleasing to me that in the beginning so many children are coming for taking prasadam, and that supply of rice has come automatically. Please continue this program rigidly. By prasadam distribution you will do service to the Lord, and the public will be pleased upon you as well. Gradually increase the number of guests, and don't deny anyone. Continue in this way: Whatever is there, distribute equally—it may not be very sumptuous, but no one should be denied equal portion.

I am very much pleased about the children's classes. These are very, very important program, so let it go on nicely, even if Madhudvisa leaves there.
Letter to Giriraja -- Tokyo 2 May, 1972:

I am very much pleased about the children's classes. These are very, very important program, so let it go on nicely, even if Madhudvisa leaves there. I have heard that some men have come from USA, so if Gurudasa needs some help, some can go there to help him. Also, Gargamuni wants to form a travelling party for raising funds, so some men can be given him, not more than four.

If you leave Bombay, make sure the school is in very capable hands such as yours, because this program is very, very important, not that you shall go away and things will stop.
Letter to Gargamuni -- Honolulu 11 May, 1972:

Ksirodakasayi has promised me: "I am planning to make a very big program to collect at least 25,000 rupees per month average for our project." So they are doing something enthusiastically, so let them do it. What is there in occupying a post, we simply want to serve Krishna, and if you also can collect this amount then combinedly the construction can go on very nicely and quickly. If you leave Bombay, make sure the school is in very capable hands such as yours, because this program is very, very important, not that you shall go away and things will stop.

His plan is to photograph all of the original manuscripts of Bhaktivinode Thakura which are held by his son, Lalita Prasad Thakura, in Birnagar. This is a very, very important work.
Letter to Yadubara -- Los Angeles 20 June, 1972:

I have just now got one letter from Acyutananda Maharaja from Mayapur, and his plan is to photograph all of the original manuscripts of Bhaktivinode Thakura which are held by his son, Lalita Prasad Thakura, in Birnagar. This is a very, very important work, so I think you are just the right man for going there with Acyutananda to make photos of each and every page of the old manuscripts as they are in very bad condition.

That school is very, very important business, and the best man must be found out for taking charge there and developing it nicely, and if he sticks and works hard to build it up, that will please me very much.
Letter to Satsvarupa -- Vrindaban 5 November, 1972:

So you are sannyasi, but if you have to stay there for some time to manage, that is all right. Sannyasi simply means to do as I am doing, and sometimes I have to manage, sometimes cook, sometimes go to the bank, keep the money, write books, chant, preach in the class, keep accounts—sannyasi should be expert in every department. But best thing is to discuss with Karandhara and other GBC men to find a permanent manager of Dallas school, who will not suddenly go away; of course we cannot prevent that someone may suddenly go away, it may happen to anyone, but so far as possible impress upon the leaders what is their duty. That school is very, very important business, and the best man must be found out for taking charge there and developing it nicely, and if he sticks and works hard to build it up, that will please me very much.

1973 Correspondence

All programs must go on but it is a fact that this book distribution program is very very important. It is real preaching work but I think this program for T.V. and radio is not so important.
Letter to Rupanuga -- Sydney 14 February, 1973:

As far as studying my books is concerned, I have already given the order. One hour in the morning class and one hour in the evening and if there is extra time during the day it may be used for studying but we cannot expect everyone to be studious. If someone has desired to distribute books all day he may do this, but he must always follow the principles of rising early, chanting 16 rounds, etc. Just as some rich men have no inclination for studying, but still he opens many schools for others to study at. Like this, all of my students may not be inclined to study but they are very much eager to give others the opportunity to read my books and this should not be discouraged. All programs must go on but it is a fact that this book distribution program is very very important. It is real preaching work but I think this program for T.V. and radio is not so important.

This program of approaching MPs is very very important. If you can get this petition approved, that would be a great boon to our movement. Even if 15 or 20 MPs join our Society that will be a new chapter for us.
Letter to Tejiyas -- Calcutta 15 March, 1973:

This program of approaching MPs is very very important. If you can get this petition approved, that would be a great boon to our movement. Even if 15 or 20 MPs join our Society that will be a new chapter for us. And your petition is very attractively worded. Actually India is the spiritual leader of the world but the fools and rascals are trying to sabotage the position.Your school preaching is very much welcomed by me. We are in need of new recruits to carry out so many ambitious programs here in India, so if you can infiltrate the school system as you did in America that will be a great service.

So this festival program is very very important and it is especially effective for the mass of people. So go on making festivals and make everyone in America Krishna conscious.
Letter to Kirtanananda -- Bhaktivedanta Manor 28 August, 1973:

I am happy to hear that your program was successful, here also we had some nice programs, and in Amsterdam we also staged a nice festival. So this festival program is very very important and it is especially effective for the mass of people. So go on making festivals and make everyone in America Krishna conscious.

1975 Correspondence

This program is very very important. If you can help to organize our cow program in Mayapur, it will be a great credit for you. We must be able to grow our own fodder for the cows.
Letter to Hasyakari -- Honolulu 26 May, 1975:

If the GBC has no objection to your going to India to help with the cow program, then I encourage you to go there. This program is very very important. If you can help to organize our cow program in Mayapur, it will be a great credit for you. We must be able to grow our own fodder for the cows. We don't want to have to purchase food for the cows outside from some other party. That will run into a great expense. Cow protection is the business of the vaisyas and along with our preaching, this is the most important work.

Regarding the mrdanga-making, this is very, very important item. It will open a great scope of our activities, so it should be done very carefully. I want to see large production.
Letter to Bharadraja -- Bombay 18 November, 1975:

Regarding the fruit decorations, it is not proper for them to be on the head of the throne. This should not be done. Regarding the mrdanga-making, this is very, very important item. It will open a great scope of our activities, so it should be done very carefully. I want to see large production.

Page Title:Very, very important
Compiler:Laksmipriya, Visnu Murti, Sureshwardas
Created:24 of Nov, 2008
Totals by Section:BG=0, SB=0, CC=2, OB=0, Lec=22, Con=10, Let=13
No. of Quotes:47