Sāstra says: "Here, this material world, we are entangled. We are encaged in this material world only for this sex life." That is Cupid. Cupid is the god of sex life, Madana. Unless one is, what is called, induced by Madana, the Cupid, he cannot be, I mean to say, engladdened in sex life. And Kṛṣṇa's name is Mādana-mohana. Mādana-mohana means that one who is attracted to Kṛṣṇa, he'll forget the pleasure derived from sex life. This is the test. Therefore His name is Mādana-mohana. Here is Mādana-mohana. Sanātana Gosvāmī worshiped Mādana-mohana. Madana or Mādana. Mādana means to become mad. And Madana, the Cupid.
So everyone is infuriated by the force of sex life. There are many places . . . in Bhāgavatam it is said, puṁsaḥ striyā mithunī-bhāvam etat tayor mitho hṛdaya-granthim āhur (SB 5.5.8). The whole material world is going on: the man is attracted by woman, the woman is attracted by man. And seeking this attraction, when they are united, their attachment for this material world become more and more.
And in this way, after being united, or after being married, one woman and man, they seek nice home, gṛha; kṣetra, activities, business, factory or agricultural field. Because one has to earn money. So get food. Gṛha-kṣetra; suta, children; and āpta, friends; vitta, wealth . . . ataḥ gṛha-kṣetra-sutāpta-vittair janasya moho 'yam (SB 5.5.8). The attraction for this material world becomes more and more tight. This is called madana, attraction by madana.
But our business is not to be attracted by the glimmer of this material world, but to be attracted by Kṛṣṇa. That is Kṛṣṇa consciousness movement. Unless you become attracted by the beauty of Kṛṣṇa, we must have to be satisfied by the beauty of . . . this false beauty of this material world. Therefore Śrī Yamunācārya said that yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor nava-nava-dhāma rantum āsīt: "So long I have been attracted by the beauty of Kṛṣṇa and I have begun to serve at His lotus feet, and I am getting newer, newer energy, since then, as soon as I think of sex intercourse, I want to spite on it."
That is vitṛṣṇā, no more attraction. The central point of attraction of this material world is sex life, and one . . . when one gets detached from sex life . . . tadāvadhi mama cetaḥ . . .
- yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor
- nava-nava-dhām rantum āsīt
- tadāvadhi bata nārī-saṅgame smaryamāne
- bhavati mukha-vikāraḥ suṣṭu niṣṭhīvanaṁ ca
- (Śrīla Yāmunācārya)
"As soon as I think of sex intercourse, immediately my mouth becomes turned aside and I want to spite on it."
So therefore Kṛṣṇa is Madana-mohana. Madana is attracting everyone, sex life, and Kṛṣṇa, when one is attracted by Kṛṣṇa, then madana also becomes defeated. So as soon as madana becomes defeated, we conquer over this material world. Otherwise it is very difficult.