The only problem is that we have forgotten our relationship with God. Whatever... Tasyaiva hetoḥ prayateta kovido (SB 1.5.18). Therefore the instruction of Bhāgavata is, "Just try to revive your lost relationship with God, or Kṛṣṇa." That relationship is never extinguished, but sometimes it is covered. Just like a crazy boy forgets his father and mother and home, goes away. But the relationship between the son and the parents cannot be lost. As soon as the son comes back, the parents receives him very nicely. Similarly, we are all sons of the Supreme Lord. We have forgotten our father, we have forgotten our relationship, and we are loitering in this material world as helpless, and if we revive our consciousness, our Kṛṣṇa consciousness, that "My home is in the spiritual world. I am a foreigner in this material world..." Just like a foreigner is traveling from one place to another, similarly, I am also changing my body from one body to another, one planet to another. But there is no permanent settlement anywhere in this material world. This is our condition.
So Kṛṣṇa consciousness means to be rightly situated in the original consciousness that we are all sons of God, Kṛṣṇa. We have got eternal relationship with Him and He is the richest, the most opulent. As a rich man's son has no scarcity, no want, everything is supplied amply... Just like the Americans, they are... American or many other Western countries, the young men, they belong to a rich nation, so practically they have no want. But still why they are becoming hopeless and confused? Because this material want is not all. There is spiritual want. Unless that spiritual want is fulfilled, unless that spiritual relationship is reestablished, nobody can be happy. So in order to make us happy, Kṛṣṇa says that "Begin with little flower, little water, or little fruit, and try to offer Me."