This is Krsna consciousness movement (SB Lectures)

Expressions researched:
"that is krsna consciousness movement" |"that is the krsna consciousness movement" |"this is krsna consciousness movement" |"this is the krsna consciousness movement"

Srimad-Bhagavatam Lectures

Lecture on SB 1.2.2 -- Rome, May 26, 1974:

If everyone has got the potency to go back to home, back to Godhead, it is the duty of the Vaiṣṇava to educate the whole world how to go back to home, back to Godhead. This is Kṛṣṇa consciousness movement. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.4 -- Rome, May 28, 1974:

So they do not know. They do not know, completely in darkness. Tamo 'ndham. Therefore those who are eager to cross over the ocean of ignorance, for them, these instructions are there. Nārāyaṇaṁ namaskṛtya naraṁ caiva narottamam (SB 1.2.4). You have to go in the paramparā system, submission, tapasya, jñāna. Bahavo jñāna-tapasā pūtā mad-bhāvam āgatāḥ. So by jñāna, by knowledge, by tapasya, you have to make progress. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.5 -- Aligarh, October 9, 1976:

Because the subject matter of Kṛṣṇa can be understood only by the process of bhakti. Yato bhaktir adhokṣaje (SB 1.2.6). Without bhakti, it is not possible. The bhakti process one has to adopt if he actually wants to go back home, back to Godhead. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.5 -- Aligarh, October 9, 1976:

These nonsense things we do not do. We simply carry out the order of Caitanya Mahāprabhu and we simply repeat 'kṛṣṇa'-upadeśa. That's all. This is Kṛṣṇa consciousness movement. You can take it and also you can do it. You can also become guru. That we want. Thank you very much. Hare Kṛṣṇa. Any question? If there is any question you can put.

Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

This is Kṛṣṇa consciousness movement. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje, ahaitukī (SB 1.2.6). And anyone can join. There is no question. Kṛṣṇa is not meant for the Hindus or Indians. This is a mistake. Now, the Westerners, the Europeans, Americans, they understand. They do not know that "Why should we accept Kṛṣṇa? He is Indian. He was Hindu." No. Kṛṣṇa is for everyone. Just like the sun. The same sun, it rises, first of all rises in India, then gradually goes to Europe. Does it mean the European sun and the Indian sun, they are different? No, the one sun. Similarly, God is one for everyone. Kṛṣṇa says in the Bhagavad-gītā, sarva-yoniṣu kaunteya. Sarva-yoniṣu means 8,400,000 species of forms. Sarva-yoniṣu kaunteya sambhavanti mūrtayo yāḥ (BG 14.4). There are as many forms. Tāsāṁ mahad yonir brahma ahaṁ bīja-pradaḥ pitā. He says aham, "I am. I am the seed-giving father." Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). "Every living entity, they are My part and parcel, as the sons, daughters, they are part and parcel of the father." Therefore in some religion God is addressed as the supreme father. Actually, He is supreme father.

Lecture on SB 1.2.6 -- Delhi, November 11, 1973:

So as it is our duty to enjoy the property of the father, similarly, it is our duty to love the supreme father. That is Kṛṣṇa consciousness movement. And it cannot be checked. Ahaituky apratihatā. Yayātmā suprasīdati. Suprasīdati. Everyone is wanting peace of mind. Ātmā. Ātmā means body, ātmā means mind, ātmā means the soul. Yayātmā suprasīdati. Suprasīdati. Prasīdati means "becomes satisfied," and su means "very much."

Lecture on SB 1.2.6 -- Calcutta, February 23, 1972:

This is Kṛṣṇa consciousness movement. We are making center Kṛṣṇa. Kṛṣṇa said, yat karoṣi yaj juhoṣi yad aśnāsi tapasyasi yat tat kuruṣva mad-arpaṇam (BG 9.27). "You work. Whatever you like, you work, but ultimately you give Me the result of it." That is Kṛṣṇa consciousness. We do not want to stop anything. People may not misunderstand that we want to stop business, we have to stop industries, our, our general modes of life. You be engaged in your occupational duties, but resultant action of that duty you offer to Kṛṣṇa. Don't take it. Karmaṇy evādhi-kāras te mā phaleṣu kadācana. Don't take the result. Then it will be (indistinct). The same example, just like this hand picks up a very nice rasagullā, but it does not take; it gives to the stomach.

Lecture on SB 1.2.6 -- Vrndavana, October 17, 1972:

Because Kṛṣṇa will see that you are successful. Your business is to become a sincere devotee of Kṛṣṇa. And without any expecting, ahaitukī, any success or failure, you do your duty, and you will see, Kṛṣṇa will see that you are successful. That is Kṛṣṇa consciousness movement. Ahaituky apratihatā. And you will feel satisfied. Yayātmā suprasīdati. As soon as you see, "Oh, I have done something for Kṛṣṇa." Devotee does not feel it, but when he sees that another man has become devotee, he becomes very satisfied.

Lecture on SB 1.2.6 -- Hyderabad, April 18, 1974:

They could enjoy life in their county very nicely. But the name is so powerful. I started this movement simply by chanting this Hare Kṛṣṇa. Still we are going that. So this Hare Kṛṣṇa mahā-mantra is so powerful. You understand or do not understand; if you go on chanting regularly, one day you will come to the platform—you will clearly understand what is the meaning of God. This is Hare Kṛṣṇa movement. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.7 -- New Vrindaban, September 5, 1972:

So there is scarcity of devotees of God at the present moment. People have rejected God. Somebody is saying, "God is dead." Somebody is accepting a rascal as God. Somebody is declaring himself as God. No, try to understand God scientifically and become a devotee, a lover of God, your life will be successful. That is Kṛṣṇa consciousness movement. It is not that "My God," "Your God," "This religion," "That religion." God is one and religion is one. What is that religion? Love of God. That's all. There is no other second religion. This is the religion. Therefore God comes and says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). This is religion. Don't be after so-called religion. You become a lover of God, you are first-class religionist. That's all. That is taught by God, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ... (BG 18.66) This is religion. And if you don't love God, if you simply love dog, and how you can be religious?

Lecture on SB 1.2.9 -- Vrndavana, October 20, 1972:

So this is all sense gratification, kāma, for sense gratification. You give medicine to a diseased man to cure him just to make him able to enjoy senses. That's all. But Kṛṣṇa consciousness movement is that you give him medicine so that he can get out of the clutches of this material entanglement and go back to home, back to Godhead, and live eternal, blissful life of knowledge. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.9-10 -- Delhi, November 14, 1973:

This is the Kṛṣṇa consciousness movement, beginning with this śraddhā. Ādau śraddhā. If you don't believe... You are reading Bhagavad-gītā three hundred years but don't believe that "I have to surrender to Kṛṣṇa," then what is the use of reading Bhagavad-gītā? All these rascals, they are reading Bhagavad-gītā but they have no concern with Kṛṣṇa, forget Kṛṣṇa. This is reading of Bhagavad-gītā useless waste of time. Useless waste of time. If you do not understand the meaning of Bhagavad-gītā, why you are...? Śrama eva hi kevalam. That has been explained in the previous verse.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

So it is possible to arrive that state by little endeavor, and that is Kṛṣṇa consciousness. And it is so simple, by chanting Hare Kṛṣṇa mantra. And the practical examples you can see, that these European, American boys, they had so many wants, but they, all these demands could not satisfy them, but now they are fully satisfied simply by chanting Hare Kṛṣṇa. Just like this boy, our Gurudāsa, explained that he could swim over liquor business. His father has got very big business of liquor. But no. He wants to swim in the ocean of transcendental love. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.13 -- Vrndavana, October 24, 1972:

So the process is this, actually. If you can satisfy Kṛṣṇa, if Kṛṣṇa says, "All right," then every, everything is all right. Bas. This is Kṛṣṇa consciousness movement. Somehow or other, you satisfy Kṛṣṇa. Saṁsiddhir hari-toṣaṇam (SB 1.2.13). Then you have all perfection. Very simple method. You try to satisfy Kṛṣṇa, and your everything satisfied. Every, everything is perfect. Kṛṣṇa also says that. It is not very difficult to satisfy Kṛṣṇa. Kṛṣṇa is so kind, He says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Kṛṣṇa says, "You want to feed Me. That's all right.

Lecture on SB 1.2.16 -- Vrndavana, October 27, 1972:

Kalau śūdra-sambhavaḥ. Because this garbhādhāna-saṁskāra is not observed, therefore it is to be taken, accepted, everyone is a śūdra. But the Kṛṣṇa consciousness movement is to again elevate the śūdra to the standard of brāhmaṇa. This is the Kṛṣṇa consciousness movement. Because without brāhmaṇa... Just like without head, what is the value of your body? Brāhmaṇa means the head.

Lecture on SB 1.2.16 -- Vrndavana, October 27, 1972:

He will give in charity every day thirteen thousands of cows to the brāhmaṇas. Read all these things. Don't think that Kṛṣṇa consciousness movement is simply dugdughi.(?) Not dugdughi. It includes everything, all-pervasive. Kṛṣṇa is ahaṁ sarvasya prabhavaḥ (BG 10.8), Kṛṣṇa is the root of everything. Therefore anything you conceive of, politics, sociology, philosophy, religion, anything, there is adjustment if you become Kṛṣṇa conscious. That is the Kṛṣṇa consciousness movement.

Lecture on SB 1.2.16 -- Vrndavana, October 27, 1972:

So vāsudeva-kathā-ruciḥ (SB 1.2.16). People should be educated how to increase the taste for understanding Kṛṣṇa. This is Kṛṣṇa consciousness movement. Everyone should come forward. Āpani ācari prabhu jīvere śikṣāya. One should behave himself as Kṛṣṇa conscious. Then he will be able to make others Kṛṣṇa conscious—not by theoretical knowledge, but by behavior. Āpani ācari prabhu jīvere śikṣāya. So this is required. It is a very, very, very important movement.

Lecture on SB 1.2.17 -- Vrndavana, October 28, 1972:

They have discovered something to kill man. But they could discover something which will save man. But that is not possible. That is Kṛṣṇa consciousness movement—which will save man. You can discover something to kill man, but you cannot discover something which will save man. That is Kṛṣṇa consciousness. And it is very easy. Simply by giving some time to hear about Kṛṣṇa. As soon as one sincerely hears about Kṛṣṇa...

Lecture on SB 1.2.18 -- Vrndavana, October 29, 1972:

The real prescription is given here: nityaṁ bhāgavata-sevayā (SB 1.2.18). Every day or every moment, you should remember Bhāgavatam. Then naṣṭa-prāyeṣu abhadreṣu, the dirty things which are within our heart, that is the... The process is going on to wash the dirty things. And the process is hearing about Kṛṣṇa. This is Kṛṣṇa consciousness movement, is that, that you hear about Kṛṣṇa patiently and the dirty things within your heart will go away. What is the dirty things? The dirty things is the rajas-tamo-bhāvāḥ (SB 1.2.19). That will be explained. So by hearing about Kṛṣṇa from Kṛṣṇa or from His devotee, naṣṭa-prāyeṣu, not completely finished... The contamination is there.

Lecture on SB 1.2.19 -- Calcutta, September 27, 1974:

One can understand Kṛṣṇa by being constantly engaged in His service. Teṣāṁ satata-yuktānām. Not that weekly once go to the church. No. Twenty-four hours, satata-yuktānām, engaged in Kṛṣṇa's service. That is Kṛṣṇa consciousness movement. We are teaching people how to become twenty-four hours engaged in Kṛṣṇa's service. This is our business. We don't allow karma, jñāna, yoga. No. Simply. And that is kṛṣṇa-bhakti. Jñāna-karmādy-anāvṛtam (CC Madhya 19.167). There is no question of jñāna and karma. That is not pure bhakti. Pure bhakti means anyābhilāṣitā-śūnyaṁ jñāna-karmādy-anāvṛtam, ānukūlyena kṛṣṇānuśīlanam (Brs. 1.1.11), simply to serve Kṛṣṇa favorably, as Kṛṣṇa becomes pleased. This is bhakti. This is pure devotion.

Lecture on SB 1.2.27 -- Vrndavana, November 7, 1972:

Harim āśrayeta. Unless we take shelter under the lotus feet of Kṛṣṇa, Hari, so long we shall be full of anxiety. This Kṛṣṇa consciousness movement is trying to bring everyone under the shelter of the lotus feet of Kṛṣṇa, so that they may become free from all anxieties. This is the Kṛṣṇa consciousness movement. Otherwise, unless one comes under the shelter of Kṛṣṇa, he cannot be free of anxiety. That is not possible. Therefore it is explained here that rajas-tamaḥ-prakṛtayaḥ. Those who are on the platform of the modes of goodness, brāhmaṇa platform, satyaṁ śamo damas titikṣā ārjavam āstikyaṁ jñānaṁ vijñānaṁ brahma-karma svabhāva-jam. This, these are the qualities of brāhmaṇa. Not that because one is born of a brāhmaṇa father, he will be brāhmaṇa. No. Guṇa-karma-vibhāgaśaḥ (BG 4.13). He must have the qualities of brāhmaṇa and must act as a brāhmaṇa.

Lecture on SB 1.2.27 -- Vrndavana, November 7, 1972:

This is... The lampaṭa. Just like lampaṭa husband goes to so many other women, but the chaste wife still loves the husband: "Never mind." So similarly we have to become so chaste, so honorable, just to stick to the lotus feet of Kṛṣṇa. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.2.28-29 -- Vrndavana, November 8, 1972:

So this verse is very nice, Śrīmad-Bhāgavatam. Essence of knowledge. Vāsudeva-parā vedā vāsudeva-parā makhāḥ. We should take advantage of the study of Śrīmad-Bhāgavatam, the direction; then our life will be successful, our aim of human life, mission, will be fulfilled. That is the Kṛṣṇa consciousness movement.

Lecture on SB 1.3.1 -- Vrndavana, November 14, 1972:

So every human being should be educated to accept this sanātana-dharma, how one can go back to home, back to Godhead. That is Kṛṣṇa consciousness movement. So sanātana-dharma is not meant for a particular class of men. It is meant for all living entities. Unfortunately, the Hindu dharma, or sanātana-dharma, they have identified. And..., as if others have no right to enter into the sanātana-dharma. No. That's not a fact. The fact is every living entity is sanātana. And the process by which a living entity is transferred to the sanātana dhāma, sanātana place, that is called sanātana-dharma. It is... Sanātana-dharma is misunderstood. Just like in India there are classes of men who call: "We are sanātanists." Everyone should be sanātanist. Sanātana-dharma is not meant for a particular class of men or country or society. Sanātana-dharma means it is meant for the living entities.

Lecture on SB 1.3.15 -- Los Angeles, September 20, 1972:

Now you have got intelligence. You try to understand that you are eternal servant of Kṛṣṇa and do the needful. Then get out of this māyā's webs." This is Kṛṣṇa consciousness movement, giving the right information, that "If you do not want to be carried away by the waves of this māyā, material nature, then take to this consciousness so that at the time of your death you will change this body to Kṛṣṇa planet, Kṛṣṇa, Goloka Vṛndāvana." Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9). Kṛṣṇa says. Kṛṣṇa is not making lying propaganda. He has no business. He is giving you information, that if you become Kṛṣṇa conscious, janma karma me divyam, always thinking of Kṛṣṇa—how He is acting, why He has come, why He has appeared, why He has given us the Bhagavad-gītā, what lessons He is giving—in this way, if you simply try to understand Kṛṣṇa, janma karma me divyaṁ yo jānāti tat..., in truth, not whimsically, not sentimentally, with sound philosophy, knowledge, argument, you try to understand Bhagavad-gītā as it is, then you get tyaktvā deham... Then after giving up this body, undoubtedly you go back to Kṛṣṇa, go back to home back to Godhead.

Lecture on SB 1.3.20 -- Los Angeles, September 25, 1972:

Just paint Rādhā-Kṛṣṇa. You see how nice it is." So painting is not to be stopped. It is simply diverted for Kṛṣṇa. That is Kṛṣṇa consciousness movement. We don't want to kill, but we simply divert to Kṛṣṇa. Purification, that is. If you don't divert your attention to Kṛṣṇa, then more and more, you will become sinful, and everything will be polluted.

Lecture on SB 1.3.22 -- Los Angeles, September 27, 1972:

We give them all respect. But we are after the manufacturer of the brain. That is Kṛṣṇa consciousness movement. He can manufacture thousands and millions of brains like that, like Professor Einstein or anyone. That is God.

Lecture on SB 1.3.23 -- Los Angeles, September 28, 1972:

If you simply try to understand Kṛṣṇa, the, His transcendental appearance, disappearance, activities, if you try to understand, then your life is success. That is Kṛṣṇa consciousness movement. We are trying to make people understand what is Kṛṣṇa. Simply by understanding Kṛṣṇa, he will become liberated from this material bondage. Actually, every one of us trying to get out of some kind of bondage. We feel that "I am bound up under certain circumstances, so I must get out." This is called ātyantika-duḥkha-nivṛtti.

Lecture on SB 1.3.23 -- Los Angeles, September 28, 1972:

So our material condition is like that. We have given up the company of Kṛṣṇa, and we wanted to be happy in this material world; therefore we are suffering. So same spark, particle of carbon, if you put again to the fire, it will again become red hot and fire. So this is Kṛṣṇa consciousness movement, that we are trying the sparks, which by chance has fallen down from the fire, to pick it up again and put it in the fire. That is real happiness.

Lecture on SB 1.7.6 -- Vrndavana, April 18, 1975:

Or if I create a situation like the demigod, then I can go to the heavenly planets. But if I create a situation that "I am eternal servant of Kṛṣṇa," then you go to Kṛṣṇa. This is wanted. This is Kṛṣṇa consciousness movement. Create a situation. Don't create a situation that "I am this. I am that." Simply create a situation that you completely understand that "I have no other business than to advance in Kṛṣṇa consciousness, and my only duty is to serve Kṛṣṇa." This is wanted. That is called anartha upaśamam.

Lecture on SB 1.7.6 -- Vrndavana, April 18, 1975:

Now, if somebody criticizes you that "Why you are using this material ener...?" We don't see anything material. As soon as they say... This manufactured instrument, that is also Kṛṣṇa's energy. We have to see to it that it is Kṛṣṇa's energy, it is made from Kṛṣṇa's energy, and it should be utilized for Kṛṣṇa. This sense required. This sense is called Kṛṣṇa consciousness. So if you take to bhakti-yogam adhokṣaje, the anartha, things which are not wanted, anartha, or problems, the problems of the world, will be mitigated. Anartha upaśamaṁ sākṣād bhakti-yogam adhokṣaje. People do not know it. Lokasya ajānataḥ. Therefore we have to teach them. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.7.6 -- Vrndavana, September 5, 1976:

There are many places. So our endeavor, the human energy should be fully engaged in understanding Kṛṣṇa. This is Kṛṣṇa consciousness movement. Nothing else. Other things we should minimize. Yāvad artha-prayojanam. Just to maintain the body and soul together you should live very nicely. You should not become weak by health; otherwise, we cannot execute. But don't eat more, don't eat unnecessary things. Atyāhāraḥ prayāsaś ca prajalpo niyamāgrahaḥ. Atyāhāra, to eat more or to collect more than is required, that is forbidden by Rūpa Gosvāmī.

Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975:

So this is the mission of Śrī Caitanya Mahāprabhu, that you go and preach and make propaganda about kṛṣṇa-upadeśa. This is Kṛṣṇa consciousness movement. We are teaching all our men how to spread kṛṣṇa-upadeśa, how to spread Kṛṣṇa consciousness. Then anartha upaśamaṁ sākṣāt. Then all the unwanted things he has contaminated will be finished. Then pure consciousness... Pure consciousness is Kṛṣṇa consciousness. Pure consciousness means to understand that "I am very much intimately connected with Kṛṣṇa as part and parcel." Just like my finger is very intimately connected with my body. Intimate... If there is little pain in the finger, I become so much disturbed because I have got intimate connection with this finger. Similarly, we have got intimate connection with Kṛṣṇa, and we are fallen. Therefore Kṛṣṇa also feels little pain, and therefore He comes down.

Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975:

Kṛṣṇa is feeling pain. So you become Kṛṣṇa conscious. Then Kṛṣṇa will feel pleasure. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.7.23 -- Vrndavana, September 20, 1976:

Similarly, we should not be sorry when the father gives slaps, and we should not be overjubilant when father gives his rasagullā. Any condition. That is devotion. A devotee is never disturbed when the father gives slap or the master gives slap. Tat te 'nukampāṁ su-samīkṣamāṇo bhuñjāna evātma-kṛtaṁ vipākam (SB 10.14.8). So any way, Kṛṣṇa is always ready to help me and to give me knowledge and to understand. Where is the difficulty? This is Kṛṣṇa consciousness movement. There is not at all difficulty. Simply because we do not take advice of Kṛṣṇa, we are suffering. This is the difficulty.

Lecture on SB 1.7.24 -- Vrndavana, September 21, 1976:

The rascal says that "Kṛṣṇa consciousness movement is teaching people to escape. They've become..." No, that is not Kṛṣṇa's instruction. We do not allow any lazy man. He must be engaged. That is Kṛṣṇa consciousness movement. That is Kṛṣṇa's order. Niyataṁ kuru karma. Arjuna was refusing to fight. He was trying to be nonviolent gentleman. Kṛṣṇa did not allow him. "No, no, you cannot do that. That is your weakness." Kutas tvā kaśmalam idaṁ viṣame samupasthitam: "You are proving yourself rascal. It is anārya-juṣṭam. This kind of proposal is for the anārya, uncivilized man. Don't do that." That is Kṛṣṇa's... So don't think that Kṛṣṇa consciousness movement, those who are Kṛṣṇa conscious, they'll become lazy and imitate Haridāsa Ṭhākura. That is not Kṛṣṇa consciousness. Kṛṣṇa consciousness means, as Kṛṣṇa instructs, you must be very, very busy, twenty-four hours. That is Kṛṣṇa consciousness. Not to become a lazy fellow, eat and sleep. No.

Lecture on SB 1.7.25 -- Vrndavana, September 22, 1976:

Because we have become rākṣasas, asuras, we deny to surrender Kṛṣṇa, to surrender to Kṛṣṇa, and we must suffer the (con)sequence. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.7.51-52 -- Vrndavana, October 8, 1976:

Simply, somehow or other, you become attached to Kṛṣṇa. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ... (break) ...yathā jñāsyasi tac chṛṇu. Simply you have to... This is Kṛṣṇa consciousness movement. Somehow or other, you increase your attachment for Kṛṣṇa. Some way or other. Yena tena prakāreṇa manaḥ kṛṣṇe niveśayet. This is Rūpa Gosvāmī's instruction. Somehow or other, you become attached to Kṛṣṇa. Then your life is successful.

Lecture on SB 1.7.51-52 -- Vrndavana, October 8, 1976:

He has got this power to exact, to extract puṇya-gandha through the rose flower. You haven't. You may be very big chemist, but you cannot do that. So in this way, if we study Kṛṣṇa, if you become Kṛṣṇa conscious, then your life is successful. That we are teaching. This is Kṛṣṇa consciousness movement. And the śāstras will help you.

Lecture on SB 1.8.18 -- New York, April 10, 1973:

Therefore Kṛṣṇa, when He is prakṛteḥ param, He is beyond this material nature. His body, His activities, His pastimes, His name, His form, everything, it is not material. Therefore Kṛṣṇa says in the Bhagavad-gītā, janma karma me divyaṁ yo jānāti tattvataḥ (BG 4.9). If everyone simply tries to understand Kṛṣṇa as He is in truth, then he becomes liberated, simply by understanding Kṛṣṇa. This is Kṛṣṇa consciousness movement. You try to understand Kṛṣṇa not by speculation, but as Kṛṣṇa says, as God says, or as a Kṛṣṇa devotee says. Just like Kuntī. Kuntī is a devotee of Kṛṣṇa.

Lecture on SB 1.8.18 -- New York, April 10, 1973:

So if you can see God, you can talk with God, if you can go back to home, back to God, why should you lose this opportunity? This opportunity is in the human being. You can see God, you can talk with God, you can go back home, back to God. Everything is possible. And that is Kṛṣṇa consciousness movement.

Lecture on SB 1.8.21 -- New York, April 13, 1973:

So we should take to this Kṛṣṇa consciousness movement according to the śāstra. Śrī... I am very pleased that you are doing nicely, dressing the Deity very nicely. More and more, in this way offer Kṛṣṇa nice prasādam, nice foodstuff, nice dress. Keep the temple very clean. Śrī-mandira-mārjanādiṣu. Mārjana means cleansing. Either you dress Kṛṣṇa or cleanse the temple, the effect is the same. Don't think that "I am a cleanser and he is a dresser." No. The dresser and the cleanser are the same. Kṛṣṇa is Absolute. In any way, be engaged in Kṛṣṇa's service. Your life will be successful. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.8.22 -- Los Angeles, April 14, 1973:

So we want to create a new generation in your country so that in the future there'll be fluent speaker in Śrīmad-Bhāgavatam and preach all over the country, and your country will be saved. This is our program. We have come here not to exploit your country, but to give you something substantial. This is Kṛṣṇa consciousness movement. So read Bhāgavatam, pronounce the verses very nicely. Therefore we're repeating. You hear the records and try to repeat. Simply by chanting the mantra, you'll be purified. Simply by chant... Even you do not understand a single word of it, simply if you chant, this vibration has got such power. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you simply chant and vibrate this verse, these verses, these ślokas, it is puṇya-śravaṇa-kīrtanaḥ. There is, there is no question of understanding. Puṇya-śravaṇa. Puṇya means pious, and śravaṇa means hearing, and kīrtana means chanting. One who is chanting this verse, and one who is hearing this verse, he is becoming pious automatically. Pious. To become pious one has to endeavor so much, do this, do that, but if you simply hear these verses of Śrīmad-Bhāgavatam, Bhagavad-gītā.

Lecture on SB 1.8.28 -- Mayapura, October 8, 1974:

Gold is gold. So actually one who is God conscious, for him, there is no such distinction, because he knows, samaṁ carantaṁ sarvatra bhūtānām: (SB 1.8.28) "God is present everywhere." Simply he has forgotten. That forgetfulness is applicable to anyone, either Hindu, Muslim or Christian. It doesn't matter. The, our business is to rectify that forgetfulness. Rectify. To remove that forgetfulness. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.8.33 -- Mayapura, October 13, 1974:

So don't remain mūḍhāḥ. This is Kṛṣṇa consciousness movement. Kṛṣṇa consciousness movement is to educate people not to remain mūḍhāḥ. Be intelligent. It is a very nice cultural movement that it is trying to awaken people to their God consciousness. "Here is God." This is the sum and substance of Kṛṣṇa consciousness. And the process is also bona fide because Kṛṣṇa Himself is teaching the process. Kṛṣṇa, first of all, generally He told, sarva-dharmān parityajya (BG 18.66), because this is the process. But because they are mūḍhas, rascals and sinful, they could not understand. They could not understand. Therefore Kṛṣṇa came personally to teach people how to surrender. That is Caitanya Mahāprabhu. Āpani ācari prabhu jīvere śikhāya.

Lecture on SB 1.8.35 -- Mayapura, October 15, 1974:

Out of twelve authorities, Śukadeva Gosvāmī is authority. Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186). We have to follow the authority. So he says by..., simply by performing these processes, śravaṇaṁ kīrtanaṁ viṣṇoḥ, then what you are? Lokasya sadyo vidhunoti kalmaṣam: "This material contamination will be washed off." Lokasya sadyaḥ. When washed off? Immediately, sir, immediately, no waiting, sadya. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.8.40 -- Los Angeles, May 2, 1973:

So simply by Kṛṣṇa's glancing, Kuntī is expressing that so many beautiful things are there. "Simply by Your glance." So if you simply plead for Kṛṣṇa's glancing, so there is no question of scarcity, there is no question of need. Everything will be complete. This is Kṛṣṇa consciousness movement. You depend on nature's gift. By the grace of Kṛṣṇa... They are... Our opinion, that the population has increased. Everywhere they say the population has increased, and they're checking the population by artificial means, by rascal method. Why? The birds and bees, they have no checking.

Lecture on SB 1.8.52 -- Los Angeles, May 14, 1973:

Therefore, generally people cannot understand what is this Kṛṣṇa consciousness movement. They think it is some religious sentiment. Like so many other religions, it is like that. No. It is most the scientific movement, purifying the existence of the living being so that he can eternally, blissfully live, with complete knowledge. That is Kṛṣṇa consciousness movement. To purify. Yena śuddhyet sattvam. And for such... Just like for being cured from your attack of cold and cough, you take so many medicine, go to so many physician, you spend some money.

Lecture on SB 1.10.4 -- Mayapura, June 19, 1973:

Kāmaṁ parjanyaḥ, vavarṣa parjanyaḥ sarva-kāma-dughā. Everything you'll get from the land. Even luxury articles. What can be more luxurious article than the jewels? The jewels are also produced. The medicine is produced, the minerals are produced, gold is produced, diamond is produced from the earth. Sarva-kāma-dughā. You get everything. Make your civilization very perfect, very luxurious simply by satisfying Kṛṣṇa. This is Kṛṣṇa consciousness movement.

Lecture on SB 1.13.11 -- Geneva, June 2, 1974:

Why should you hanker after these things which will exist for some few years? You are eternal. Accept the eternal position. That is Kṛṣṇa consciousness movement. Eternal position.

Lecture on SB 1.15.1 -- New York, November 29, 1973:

Nobody is independent, neither you can be independent, neither nobody is independent. That factual, who is independent? Here you are sitting, so many boys and girls, who can say "I am independent of everything"? No, nobody can say. So this is our mistake, and by misusing our independence we are suffering in this material world in so many ways. That has to be reformed. That has to be checked. That is Kṛṣṇa consciousness movement. Caitanya Mahāprabhu has preached, jīvera svarūpa haya nitya kṛṣṇa dāsa (Cc. Madhya 20.108-109). We living entities, we are eternally servant of Kṛṣṇa.

Lecture on SB 1.15.21 -- Los Angeles, December 1, 1973:

Therefore your knowledge, university advancement of civilization, will be perfect when it is properly carried with God consciousness. Otherwise it is all useless. It is all useless, no use. You try to understand it and spread this knowledge. That is Kṛṣṇa consciousness movement. Don't be misled by the so-called leaders.

Lecture on SB 1.15.24 -- Los Angeles, December 3, 1973:

Now we have to learn that we have been frustrated by serving so many things. Now we have to turn that service attitude to Kṛṣṇa. That is Kṛṣṇa's mission. Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja: (BG 18.66) "You are serving already. You cannot be free from service. But your service is misplaced. Therefore you just turn your service unto Me. Then you become happy." That is Kṛṣṇa consciousness movement. Kāmādīnāṁ kati na katidhā pālitā durnideśāḥ. Because we are greedy... Just like a greedy man, he is suffering by eating more. There are so many diseases, just like diabetes or dysentery. There are so many things. These are the diseases for eating more. That's all. So we are suffering; at the same time, we are eating more.

Lecture on SB 1.15.24 -- Los Angeles, December 3, 1973:

So we therefore must submit to Kṛṣṇa. Sarva-dharmān parityajya... (BG 18.66). Because we cannot become free. We cannot go out of the laws of God. That is not possible. Therefore we must surrender that "Kṛṣṇa, God, I have acted freely so many births. I did not become happy. Neither I am happy at the present moment. So now I surrender unto You. You say that 'I give you protection.' So kindly give me protection." This is Kṛṣṇa consciousness movement.

Lecture on SB 1.15.28 -- Los Angeles, December 6, 1973:

So this is Kṛṣṇa consciousness movement. We are trying to utilize intelligence to find out the supreme cause, the Supreme, with whom we are very intimately related. Because we are part and parcel, the same example. Just like this finger is very intimately related with this body. But if it is separated it has no value. But again if there is possibility to join this finger with this body, then again it begins its value. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.15.33 -- Los Angeles, December 11, 1973:

So we are trying to remove these rascals' false conception. That is Kṛṣṇa consciousness movement. We don't say that this world is false. Why this world is false? It is not false. It is fact. It may be temporary, but it is fact. Just like this winter season. It will not stay. It will be for three months. Again summer season will come. So we cannot say that this winter season is false. No. It is not false; it is fact. But it is temporary. So temporary things, although it is real, so if we can utilize that reality, sense of reality, for the supreme reality, then our life is successful. That is called ekānta-bhaktyā.

Lecture on SB 1.15.36 -- Los Angeles, December 14, 1973:

There is no water. So that is called marginal. Marginal. Sometimes it is covered by water; sometimes there is no water. Similarly, we, being marginal potency, we are sometimes influenced by this material nature, not always. Because at the present moment for sometimes we are under the material nature, now, if we try, then we can get out of this covering of material nature and come to the spiritual nature. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.15.37 -- Los Angeles, December 15, 1973:

Similarly, your legs. Similarly, everything, all senses. When you are purified of all these designations, sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170), when with that purified senses you will engage the senses, hṛṣīkeṇa hṛṣīkeśa-sevanam, in the service of the master of the senses, then you will be happy. This is Kṛṣṇa consciousness movement. Otherwise you'll never be happy.

Lecture on SB 1.15.39 -- Los Angeles, December 17, 1973:

If the followers are trained up how to love God, how to serve God, that is perfect. That is being taught here. In this Kṛṣṇa consciousness movement, there is no such teaching to ask from God. No. To give everything to God. That is Kṛṣṇa consciousness movement. That is required. So Yudhiṣṭhira Mahārāja is a devotee. Therefore, although he was the powerful emperor, still, he is now sacrificing his life for the service of the Lord. This is human civilization. At least, at a certain point of your life, you must sacrifice. If you haven't got anything, money, then you can sacrifice your life.

Lecture on SB 1.15.50 -- Los Angeles, December 27, 1973:

So the real thing is the soul. Dehino 'smin yathā dehe (BG 2.13). So we should take care. Just like we can take care of this hat and coat by soaping it, but we must take care of myself, the body which is putting on this hat and coat. Similarly, this material body is hat and coat. Real is the spirit soul. So what is the necessity of the spirit soul? The necessity of spirit soul, because it is part and parcel of Kṛṣṇa, he is hankering to unite with Kṛṣṇa. That is Kṛṣṇa consciousness movement. That is Kṛṣṇa conscious... The soul is hankering after uniting with the supreme soul. That is natural. You study your body. Why do you love your body? Or why do you love your son's body? So long the spirit soul is there. As soon as the spirit soul is off, you do not care for the son's body or daughter's body or your wife's body. Then who is the lovable object? The soul. It is very natural to understand. Why don't you love a dead body? Because the soul is not there. The soul is the object of your love, not this body. And why you take care of the soul? Because it is part and parcel of Kṛṣṇa. Therefore Kṛṣṇa is the ultimate object of love. That is Kṛṣṇa consciousness. But they do not know.

Lecture on SB 1.15.50 -- Los Angeles, December 27, 1973:

So in this way we have to understand the Kṛṣṇa consciousness movement. Then everyone will be happy, not only in this life, next life also. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.16.1 -- Los Angeles, December 29, 1973:

Mahā-bhāgavata. That is Kṛṣṇa consciousness movement, that "People, you become devotees, bhāgavata, and you select one mahā-bhāgavata to be your ruler. Then you will be happy. Not only bhāgavata. Not of your caliber, but still further." There are bhāgavata... There are three kinds of devotees. Three kinds of devotees means neophyte, middle class and mahā-bhāgavata. Mahā-bhāgavata. Mahā-bhāgavata means one who can see God in everything and everything in God.

Lecture on SB 1.16.3 -- Los Angeles, December 31, 1973:

So if you create your the position of the mind, Kṛṣṇa conscious, then you will get a body like Kṛṣṇa, sac-cid-ānanda-vigraha (Bs. 5.1). This is Kṛṣṇa consciousness movement, that "Why you shall love dog and cats? Love God, Kṛṣṇa, and you get the next body like Kṛṣṇa." Sac-cid-ānanda-vigraha. Anādir ādir govindaḥ sarva-kāraṇa-kāraṇam (Bs. 5.1). This is Kṛṣṇa consciousness movement, how to think of Kṛṣṇa at the time of death. Then your life is successful.

Lecture on SB 1.16.10 -- Los Angeles, January 7, 1974:

There is way. Here is the Kṛṣṇa consciousness movement, whereby you can stop your process of birth and death. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). He comes back. These things are there, information is there, the process is there. Everything is there in Vedic knowledge, Vedic cultivation. Simply people have to take it. Then they will be happy. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.16.19 -- Hawaii, January 15, 1974:

Today I have got very nice body, American body, but what is the guarantee next life? But they do not believe in the next life because they have no good brain. So in order to understand things as they are, you require good brain, and for good brain, you require milk preparation. In this way, as they've suggested a routine in the śāstra also, and guided by sādhu-guru-śāstra, if we accept, then we shall become very happy in this life and next life also. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.16.19 -- Los Angeles, July 9, 1974:

God is great, we have heard so many times from so many people. But what is God? We did not know. Now we understand that Kṛṣṇa. So if you engage yourself simply to Kṛṣṇa consciousness, simply by thinking of Kṛṣṇa, then your life is successful. That is Kṛṣṇa consciousness movement.

Lecture on SB 1.16.20 -- Hawaii, January 16, 1974:

It is not that because one has taken birth in the lowest class family—suppose caṇḍāla, dog-eaters—it does not mean that he'll have to remain in that position. Just like uneducated persons. It is not that he'll have to remain in that uneducated standard, but he can become educated. He can become educated. That is Kṛṣṇa consciousness movement, that there is no check on any particular person, community, to become God conscious.

Lecture on SB 1.16.22 -- Hawaii, January 18, 1974:

So this is Kṛṣṇa consciousness movement. And it is the duty of the guardians like guru, like father, like the state, they should look to the interest of the wards, subordinate, that he is developing his Kṛṣṇa consciousness nicely. That is the duty. So when that duty is not done... Just like... We have no business to come so far. In Vṛndāvana I could live very peacefully, there is two room still, in Rādhā-Dāmodara Temple. But because there is Kṛṣṇa consciousness... Kṛṣṇa consciousness means serving the Lord. That is Kṛṣṇa consciousness. So Kṛṣṇa dictated that "You are sitting here very peacefully without any botheration.

Lecture on SB 1.16.22 -- Hawaii, January 18, 1974:

And one who has got no brain substance but cow dung, they will understand something else. So we are selecting, or even if he is filled up with cow dung, by this Kṛṣṇa consciousness education, we can make him su-medhā, fine brain. That is the Kṛṣṇa consciousness movement. Even one is filled up with cow dung, su-medhā.

Lecture on SB 1.16.26-30 -- Hawaii, January 23, 1974:

So this is due to our material contamination. Therefore we have to revive it. That sharpness, we have to revive. That is Kṛṣṇa consciousness movement. If one is actually Kṛṣṇa conscious, then these qualities will be visible in his person. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ (SB 5.18.12). That is the test. If one is actually advanced in Kṛṣṇa consciousness, you'll not find any fault in him. That is Kṛṣṇa consciousness.

Lecture on SB 2.1.2 -- Paris, June 11, 1974:

So Kṛṣṇa is so kind that He, although He is all-pervading, universal, He has agreed to accept your service just to give you liberation from this misunderstanding, no ātma-tattvam. This is Kṛṣṇa consciousness movement, that Kṛṣṇa, God, is great. How great He is, you cannot imagine. But still, He has agreed to accept your service, becoming small. That is greatness. In the material world, if something is big, very big, he cannot become, or it cannot become small. Just like, say, for... Elephant is very big animal. You ask the elephant, "Please become like an ant." "Oh, that is not possible, sir.

Lecture on SB 2.1.5 -- Delhi, November 8, 1973:

So if you create a certain type of body, next life you get a body. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram, sadā tad-bhāva-bhāvitaḥ (BG 8.6). So similarly, if we are going to create another body by thinking and feeling and willing in this life, why not get a body like Kṛṣṇa? That is Kṛṣṇa consciousness movement. Think of Kṛṣṇa. Think of Kṛṣṇa. That is Kṛṣṇa's advice. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Kṛṣṇa wants that you come back home, but you have to get the body. How you can get the body? Man-manā bhava mad-bhaktaḥ. You simply think of Kṛṣṇa. Don't think of the hog or hoglike animals. You think of Kṛṣṇa. You have to think something. Why not think Kṛṣṇa, so nice figure, no, so attractive figure? So śrotavyaḥ, and thinking. Sadā tad-bhāva-bhāvitaḥ. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). The... Hear also. Unless you hear about Kṛṣṇa, how you can become...? How your mind can be absorbed if you do not know what is Kṛṣṇa?

Lecture on SB 2.1.6 -- Paris, June 14, 1974:

Therefore our movement is to revive this Kṛṣṇa consciousness and go back to home, back to Godhead. This is Kṛṣṇa consciousness movement, ante nārāyaṇa-smṛtiḥ (SB 2.1.6). So it is very important movement. Those who are very intelligent, they can take to it. Or you become intelligent or not intelligent, but know, at least, unless one is pious, he cannot take to this movement. But somehow or other, if you take this movement, then your this valuable life is successful. Janma-lābhaḥ paraḥ puṁsām. It is not cats' and dogs' life. It is human form of... Utilize it properly.

Lecture on SB 2.3.13-14 -- Los Angeles, May 30, 1972:

This is Kṛṣṇa consciousness movement. So when we are in the process of going back to home, back to Godhead, out of so many qualities, twenty-six qualities becomes very... At least, they become manifest. And out of the twenty-six qualities, one quality is to become a poet. Poet is. Nobody can become poet unless he is poet. So kavi. And ṛṣi. Ṛṣi, muni, ṛṣi, those who are philosophers, learned scholars, they are called muni, ṛṣi. So? Read the purport.

Lecture on SB 3.25.1 -- Bombay, November 1, 1974:

So this is... Kṛṣṇa consciousness movement is for this purpose, that we... We are not preaching any particular sectarian religious system. No. We are preaching the real what is meant by religion. Religion means dharmaṁ tu sākṣād bhagavat-praṇītam (SB 6.3.19). Nobody knows what is dharma. This is the position. Because dharma means the order of the Supreme Being. That is dharma. Just like law means the order of the government, similarly, dharma means the order of the Supreme Being. That is dharma. This is the simple definition of dharma. So God is one; His order is one.

Lecture on SB 3.25.7 -- Bombay, November 7, 1974:

Karmaṇā daiva-netreṇa (SB 3.31.1). Yānti deva-vratā devān pitṟn yānti pitṛ-vra... (BG 9.25). It is a preparation for the next life, as you want to enjoy your senses. So why not prepare yourself to go back to home, back to Godhead, and prepare your senses like that? That is Kṛṣṇa consciousness movement.

Lecture on SB 3.25.10 -- Bombay, November 10, 1974:

That is Kṛṣṇa consciousness movement. Just like we are using this microphone. It is not false, but we are utilizing it for spreading Kṛṣṇa consciousness. And if you use it for something else, for some political propaganda or some other propaganda, then it is false. But if you use it for propagating Kṛṣṇa consciousness, it is not false. Therefore the conclusion is the microphone is not false. Its use is false. So if you properly use, that is wanted. Kṛṣṇa consciousness movement is for that purpose. Īśāvāsyam idaṁ sarvam (ISO 1). Everything Kṛṣṇa's. Everything of the Supreme Personality, belonging to Him. Actually, that is the fact. So if we misuse it for our purpose or for our sense gratification, that is false.

Lecture on SB 3.25.11 -- Bombay, November 11, 1974:

So sad-dharma... Here it is said, namāmi sad-dharma-vidāṁ variṣṭham: "There are many propounder of sad-dharma. But actually, You are the best of the propounders of the sad-dharma because You know the reality." And that is the actual reality. Sarva-dharmān parityajya mām ekaṁ śaraṇam... (BG 18.66). That is sad-dharma. So the Gosvāmīs worked... Sad-dharma-saṁsthāpakau. Nānā-śāstra-vicāraṇaika-nipuṇau sad-dharma-saṁsthāpakau. So these Gosvāmīs, Śrī Caitanya Mahāprabhu's direct disciples, they tried to establish sad-dharma, and we are trying to follow their footprints, footsteps, to establish real dharma all over the world. This is Kṛṣṇa consciousness movement.

Lecture on SB 3.25.16 -- Bombay, November 16, 1974:

Every day. If it is possible, twenty-four hours. Therefore one has to retire from these family, social, political responsibilities, and whole time devote for chanting and Bhāgavata reading. That is required. That is Kṛṣṇa consciousness movement. At least, as much as possible. Don't waste time. Cāṇakya Paṇḍita has says that āyuṣaḥ kṣaṇa eko 'pi na labhyaḥ svarṇa-koṭibhiḥ. Āyuḥ, the duration of life... Suppose I shall live for hundred years. Even one moment of this hundred years, if..., it cannot be returned back, even if you are prepared to thousands and millions of dollars.

Lecture on SB 3.25.17 -- Bombay, November 17, 1974:

Simple process. You try to understand Kṛṣṇa. This is Kṛṣṇa consciousness movement. We are simply teaching how to understand Kṛṣṇa. And if anyone is fortunate to understand, then his life is successful. Janma karma me divyaṁ yo jānā...

Lecture on SB 3.25.24 -- Bombay, November 24, 1974:

So everything can be attained very nicely and easily simply by this sādhu-saṅga. Sādhu-saṅga (CC Madhya 22.83). Therefore we repeatedly say that we are trying to create some sādhu so that in different parts of the world they will preach Kṛṣṇa consciousness, and people will be able to associate with them, and they will become purified. This is Kṛṣṇa consciousness movement, that sādhu-saṅga. It is very essential. People are suffering on account of being contaminated by the tamo-guṇa and rajo-guṇa, becoming entangled simply by lusty desires always, just like cats and dogs.

Lecture on SB 3.25.24 -- Bombay, November 24, 1974:

So the leader of the party, Śivānanda Sena, he was also giving food, prasādam, to the dog, and they had to cross one river, and the boatman would not take the dog. Śivānanda Sena paid him some more money, that "You take the dog." This is Vaiṣṇava, that "This dog has taken our company. He is going with us. How I can leave him behind?" So he paid more money: "Please take this dog." This is called suhṛdaḥ sarva-dehinām (SB 3.25.21). And the dog was emancipated. He went to Caitanya Mahāprabhu, and he was sitting as dog, and Caitanya Mahāprabhu was eating something and throwing it to the dog. In this way, the dog got Vaikuṇṭha. This is Kṛṣṇa consciousness movement, that this consciousness, this sympathy for everyone, can dispatch even a dog to Vaikuṇṭha. Suhṛdaḥ sarva-dehinām.

Lecture on SB 3.25.30 -- Bombay, November 30, 1974:

So as we are fallen, similarly, śāstra has given us very easy method to appreciate our transcendental life, our blissful life. That is Kṛṣṇa consciousness movement. This we are teaching everywhere, that "You chant this Hare Kṛṣṇa mahā-mantra," śravaṇaṁ kīrtanaṁ viṣṇoḥ. And when they are advanced, they are engaged in Deity worship, in preaching work, and so many other.

Lecture on SB 3.25.43 -- Bombay, December 11, 1974:

You are Kṛṣṇa's. You become Kṛṣṇa's servant." This is Kṛṣṇa consciousness movement. "My dear sir, you are not this body. You are not American. You are not Indian. You are not brāhmaṇa. You are not śūdra. You are not cat. You are not dog. You are part and parcel of Kṛṣṇa, and you serve Kṛṣṇa." This is Kṛṣṇa consciousness. That's all.

Lecture on SB 3.26.34 -- Bombay, January 11, 1975:

So how much careful we should be, training our mind so that at the end of life we can think of Kṛṣṇa. That is the Kṛṣṇa consciousness movement, training the mind to think of Kṛṣṇa, the same thing. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This should be trained up. And the... That is also practical. We can understand. Just like some air is passing before us, and there is some good smell, rose smell.

Lecture on SB 3.26.40 -- Bombay, January 15, 1975:

So to understand Kṛṣṇa, kṛṣṇa-upadeśa, to know about Kṛṣṇa, that is Kṛṣṇa consciousness movement. Caitanya Mahāprabhu's mission is like that. Yāre dekha, tāre kaha 'kṛṣṇa'-upadeśa (CC Madhya 7.128). If you study just like here, analytical study of fire... Dyotanam, illumination; pacanam, digesting; pānam, increasing thirst. If you don't feel thirsty, that means the agni, or the fire element within the stomach, is not working. Agni-māndya. Māndya, the word comes from manda. Manda means slow. So the Ayurvedic treatment, they say it, agni-māndya. So when there is agni-māndya, there is medicine how to ignite the fire again. There is fire within the stomach, within the abdomen. Everything is there. So according to Ayurveda treatment, this kapha, pitta, vāyu. Vāyu... About the air we have discussed something in the previous verses. Now agni and then kapha, mucus. Mucus, bile, and fire.

Lecture on SB 3.26.40 -- Bombay, January 15, 1975:

If you can learn how to see Kṛṣṇa within the heart always, twenty-four hours, then your life is successful. That is perfection of life. That is Kṛṣṇa consciousness movement, how you can learn to see Kṛṣṇa within your heart, within other's heart, and everywhere. Sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). This is wanted.

Lecture on SB 3.26.44 -- Bombay, January 19, 1975:

Durlabhaṁ mānuṣaṁ janma tad apy adhruvam arthadam. This human form life, durlabham. After many, many millions of evolution, we have got it. So it is very durlabha. Jalajā nava-lakṣāṇi sthāvarā lakṣa-viṁśati. We have got this opportunity by the grace of God, or the material nature has given us this opportunity. Now we should utilize it properly. This is Kṛṣṇa consciousness movement. Don't spoil it.

Lecture on SB 3.26.44 -- Bombay, January 19, 1975:

I will train him to become a Vaiṣṇava brāhmaṇa." Nobody agreed. You see? But in the European countries, in America... Of course, they are all children of my devotees. I got them married. They have got now children, and they are being taught in gurukula. That is strictly according to the Vedic science, kaumāra ācaret prājño dharmān bhāgavatān iha, from the very beginning of life. So life should be utilized properly, and the children, not all... Some of them may become kṣatriya; some of them become śūdra or vaiśya. But an ideal class of brāhmaṇa must be there to guide the society. This is Kṛṣṇa consciousness movement.

Lecture on SB 3.28.21 -- Nairobi, November 1, 1975:

We are inviting, or, rather, trying to go to that world where there is no need of sun, there is no need of moon, there is no need of electricity. And somehow or other, if we can go there, yad gatvā na nivartante (BG 15.6), then you'll haven't got to come back again in this darkness. This is Kṛṣṇa consciousness movement.

Lecture on SB 3.28.21 -- Nairobi, November 1, 1975:

So it doesn't require any M.A., Ph.D. degrees. It doesn't require that Apratihatā. Bhakti is apratihatā, without any hindrance. Nobody can say that "Because I am poor," "Because I am uneducated," "Because I am black," "Because I am white"—no "because." Any condition of life, you can become a devotee and go back to home, back to This is Kṛṣṇa consciousness movement. No material condition can check you. This is our movement.

Lecture on SB 5.5.1 -- London, August 30, 1971:

That is Kṛṣṇa consciousness movement. Sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170). One has to become clear. Clear. First that clearing. So sarva-upādhi-vinirmuktam, upādhi. We have got these designations, "I am Indian," "I am American," "I am brāhmaṇa," "I am Muslim," "I am Christian," "I am Hindu." These are all designations. So we have to become free from these designations, come to the spiritual platform. Sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam. Nirmalam means without any... Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). When you come to that purest form of spirit soul, you don't think that your indriyas, or senses, are lost. No. Senses are there. At that time, if you enjoy your senses in cooperation with the Supreme, that is called bhakti, or Kṛṣṇa consciousness.

Lecture on SB 5.5.1 -- Bombay, December 25, 1976:

Better instead of serving your senses you become servant of the Supreme Lord. This is Kṛṣṇa consciousness movement. We are trying to convince people that "Don't try to become master artificially. You'll never be successful. Just agree to become servant of Kṛṣṇa." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ (BG 18.66). That is your perfection.

Lecture on SB 5.5.1-8 -- Stockholm, September 6, 1973:

Janma karma me divyam (BG 4.9). How Kṛṣṇa expands Himself, how He appears, what is the nature of His body, these things if you simply understand, then you become immortal. That is Kṛṣṇa consciousness movement. Just to give the people a chance to understand Kṛṣṇa then he becomes immortal. That is the mission of life. Not that to enjoy sense gratification in a polished way, but the business is the same as the dogs and hogs enjoy.

Lecture on SB 5.5.2 -- Hyderabad, April 12, 1975:

So this is going on. Take Kṛṣṇa's instruction as it is. You'll be happy. This is Kṛṣṇa consciousness movement. It is not a bogus thing, it is very scientific, authorized. Take it very seriously, especially those who are born Indians. They've got the advantage. Don't be misled. Thank you very much. So any questions?

Lecture on SB 5.5.2 -- Johannesburg, October 22, 1975:

At the time of death, if you remember Kṛṣṇa... Yaṁ yaṁ vāpi smaran loke tyajaty ante kalevaram (BG 8.6). Some way or other, if you remember at the time of death Kṛṣṇa, then your life is successful. So it doesn't matter whether you remain outside home or inside home, what is your occupation, but do not forget your real business. This is the Kṛṣṇa consciousness movement.

Lecture on SB 5.5.2 -- Johannesburg, October 22, 1975:

Yes. Then you'll be cured of this material disease. That is Kṛṣṇa consciousness movement.

Lecture on SB 5.5.28 -- Vrndavana, November 15, 1976:

So the devotee's business is how to enlighten him to come to the point of Kṛṣṇa consciousness, real smṛti. So this is Kṛṣṇa consciousness movement, means it is an endeavor to bring the rascals and fools and atheists to the platform of Kṛṣṇa consciousness, the most, I mean to say, important welfare activities in the human society. So that Bharata Mahārāja was therefore... He had the power. He had the power to control how to bring the citizens to Kṛṣṇa consciousness. Therefore he was selected to become the king, not a rascal by vote and come to the become president and you become happy.

Lecture on SB 5.5.33 -- Vrndavana, November 20, 1976:

So if you want actually your life successful, you must try to understand Kṛṣṇa. That is Kṛṣṇa consciousness movement. Then your life is successful. And to understand Kṛṣṇa, no other method will help you. Kṛṣṇa said, bhaktyā mām abhijānāti (BG 18.55). Never said that "I can be understood by yogic process or by karma, by jñāna." The modern politicians, they stress on karma because they want to work hard like hogs and dog.

Lecture on SB 5.6.10 -- Bombay, December 28, 1976:

That is the law of nature. Karmānu bandhaḥ. Yāvan prīti mayi deve... tavat karmānu bandhanaḥ. The karmānu-bandha will continue. Therefore in the śāstra it is recommended, yajñārthe karma anyatra karma-bandhanaḥ. Don't act anything except for the satisfaction of Kṛṣṇa. That is Kṛṣṇa consciousness movement.

Lecture on SB 6.1.1 -- Melbourne, May 21, 1975:

We should understand. So if we give up this service to the senses and we engage ourself in the service of the great... Everyone wants to serve the great. That is natural. If one is serving ordinary mercantile firm, he is thinking of getting some service in the government office. That is very secure. So if we seek our service to the supreme government, Kṛṣṇa, or God, then we will be happy. That is Kṛṣṇa consciousness movement.

Lecture on SB 6.1.3 -- Melbourne, May 22, 1975:

So our process of knowledge—you should take from the supreme authority. Then we save time for research work. That is Kṛṣṇa consciousness movement. We take perfect knowledge from Kṛṣṇa. I may be imperfect. Just like child is imperfect, so I may be imperfect, you may be imperfect, but if you take the perfect knowledge from the supreme perfect, then your knowledge is perfect. That is the process. This is called avaroha-panthā, knowledge coming, deductive knowledge. So everything is there, and if you like to take advantage of this movement and make your life perfect, go back to home, back to Godhead, then fully utilize this center, our Melbourne center. Come here, read our books, and argue. Try to understand with your full knowledge, no blindly acceptance. There is reason. There is argument. There is philosophy. There is science. Everything is there. And if you accept that "Simply by chanting, I shall realize," that is also allowed. Both ways: if you accept this simple process, that "Chant Hare Kṛṣṇa and realize God," that is also fact, and if you think, "What is this nonsense, chanting Hare Kṛṣṇa?" then you read books. Both ways we are prepared. Come and take advantage of this movement.

Lecture on SB 6.1.3 -- Melbourne, May 22, 1975:

That is stated in the Śrīmad-Bhāgavatam, kṛta-puṇya-puñjāḥ (SB 10.12.11). Kṛta-puṇya. Kṛta means done. Śukadeva Gosvāmī is describing when Kṛṣṇa was playing with His cowherd boys friends, so he was describing that "These cowherd boys who are playing with Kṛṣṇa, they have not come to this position in one day." Kṛta-puṇya-puñjāḥ. "After life after life, having performed pious activities, now they have come to this position that they are allowed to play with the Supreme." So kṛta-puṇyaḥ-puñjāḥ. Any pious activities done for the sake of Kṛṣṇa, that is your permanent asset. It will never be lost. So go on increasing the asset. One day it will so help you that you will be able to play with Kṛṣṇa. This is Kṛṣṇa consciousness movement.

Lecture on SB 6.1.3 -- Melbourne, May 22, 1975:

One minute. That is Kṛṣṇa consciousness movement. One minute. You are not reading Bhagavad-gītā? What Kṛṣṇa says? Sarva-dharmān parityajya mām ekam śaraṇaṁ vraja, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi: (BG 18.66) "You surrender unto Me. Give up your all business. I will give you relief from all sinful reaction immediately." So it requires one minute. "My dear Kṛṣṇa, I was forgotten. Now I understand. I fully surrender unto you." Then you become immediately free from all sinful reactions. Without any reservation, without any politics, if you fully surrender, Kṛṣṇa is assuring, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi mā śucaḥ. He reassures, "Don't worry whether I will be able to give you relief from all reaction."

Lecture on SB 6.1.6 -- Honolulu, May 7, 1976:

So here Parīkṣit Mahārāja, out of compassion, he inquired from Śukadeva Gosvāmī, "These persons, they are rotting in the naraka. Is there any means to deliver them?" That he's saying. Nānā ugra-yātanā. Ugra-yātanā. These are described. We find also, there are many persons, they are suffering ugra-yāta. Ugra means severe, severe punishment. There are living entities, they are suffering so many ugra-yātanā. So this Kṛṣṇa consciousness movement means to save people from the severe punishment of materialistic life. This is Kṛṣṇa consciousness movement. Caitanya Mahāprabhu's movement, Kṛṣṇa's movement, is to save. Yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7). Tadātmānaṁ sṛjāmy aham.

Lecture on SB 6.1.11 -- Honolulu, May 12, 1976:

This is the beginning of human life, that unless you come to this knowledge... athāto brahma jijñāsā. This is called brahma-jijñāsā. So that is possible in the human form of life. A dog cannot. A dog comes within your room, and you drive him away, you punish him, and still, with some plea he will come. So therefore Parīkṣit... Śukadeva Gosvāmī suggests that we have to make him free from the avidyā, ignorance. That is Kṛṣṇa consciousness movement. Everyone is under the spell of māyā. Punaḥ punaḥ. Bhūtvā bhūtvā pralīyate (BG 8.19). It is going on, but we do not inquire that "Why I am repeatedly accepting the cycle of birth and death?" That is avidyā. They are, rather, supporting, "Suppose if I become dog, what is the wrong there?"

Lecture on SB 6.1.15 -- London, August 3, 1971:

Therefore, this human form of body is especially meant for creating a favorable situation so that when we pass through this body or we leave this body and we accept another body, we'll get exact a body like Kṛṣṇa. That is Kṛṣṇa consciousness movement. We are trying to change the consciousness of the people so that this preparation will help him to get exactly a body like Kṛṣṇa in next life, and he may dance with Kṛṣṇa in rasa dance.

Lecture on SB 6.1.15 -- Denver, June 28, 1975:

This body, this material body, we have to give up. Everyone knows. But those who are not becoming perfect, they will have to come back again to accept another body. But those who are developed in Kṛṣṇa consciousness, this is the final giving up material body, go back to home, back to Godhead. This is Kṛṣṇa consciousness movement. And try to execute it very carefully, lovingly. Then your life is successful. Tyaktvā dehaṁ punar janma naiti mām eti (BG 4.9).

Lecture on SB 6.1.26 -- Honolulu, May 26, 1976:

That is stated in the Śrīmad-Bhāgavatam: dāṁ-patyaṁ ratim eva hi. In this age, husband and wife means sex satisfaction, personal. There is no question of that "We shall live together; we shall satisfy Kṛṣṇa by being trained up how to satisfy Kṛṣṇa." That is Kṛṣṇa consciousness movement.

Lecture on SB 6.1.39 -- Los Angeles, June 5, 1976:

That is your characteristic. If you don't serve God, then you have to serve dog. Now make your choice, whether you shall spoil your life by serving dog and become next life a dog, or by serving God, you, next life you become a god. Make your choice. This is Kṛṣṇa consciousness movement. If you want to become a dog next life, that is must. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram (BG 8.6). At the time of death, if you are affectionate to the dog, naturally you'll think of dog, and your soul will be transferred in the womb of a dog.

Lecture on SB 6.1.41-42 -- Surat, December 23, 1970:

So therefore this is the duty. This is duty of this society, to make everyone a devotee, a sincere, a pure devotee of Kṛṣṇa. That is Kṛṣṇa consciousness movement. If you make the people all good, you will have good society, you will have good government. You will have everything good. And if you create rascals and fools, how you can expect good government? That is not possible. Therefore all serious, thoughtful men should take it that Kṛṣṇa consciousness movement is very, very essential in this world.

Lecture on SB 6.1.43 -- Los Angeles, June 9, 1976:

So this Kṛṣṇa consciousness movement is a treatment to cure this disease, atheist and rogues, to come to Kṛṣṇa consciousness and be happy. This is Kṛṣṇa consciousness movement. It is not an artificial thing to give you facility for your sense gratification. No. There is no question of sense gratification. That is disease.

Lecture on SB 6.1.45 -- Laguna Beach, July 26, 1975:

This is Kṛṣṇa consciousness movement. We are teaching people that you are suffering life after life. Now the human society has come to such a position that they do not know that there is life after this life. They are so advanced. Exactly the cats and dogs, they do not know that there is life after life. That is here stated: yena yāvān yathādharmo dharmo veha samīhitaḥ. Iha, iha means "in this life." Sa eva tat-phalaṁ bhuṅkte tathā tāvat amutra vai. Amutra means "next life." So we are preparing our next life in this... Yatha adharmaḥ, yathā dharmaḥ. There are two things: you can act piously or impiously.

Lecture on SB 6.1.46 -- Detroit, June 12, 1976:

So do it very nicely and... Apratihatā. And this Kṛṣṇa consciousness movement cannot be checked by any material impediments. Ahaitukī apratihatā yayātmā suprasīdati. This devotional service to Kṛṣṇa can be done by anyone, by everyone, in any place, in any condition. This is Kṛṣṇa consciousness movement, to become happy and peaceful.

Lecture on SB 6.1.49 -- New Orleans Farm, August 1, 1975:

That is wanted. This is Kṛṣṇa consciousness movement. So I am very glad that you are seriously interested, and Kṛṣṇa is pleased upon you. And that you are sincerely trying, I can understand from these tulasī plants. Yes. This is the practical demonstration. Unless there is bhakti, this tulasī plant will not grow. We must be very much thankful to our Govinda dāsī. She first of all cultivated the tulasī plant in Hawaii. And now our tulasī plants are distributed. So she has done a great service. I think I gave her the seeds, and she very nicely done it. Now everywhere we see tulasī plant. It is very pleasing. So the same thing—Deity worship and watering the tulasī plants, chanting sixteen rounds at least, and observing the rules and regulation, regulative principle... Then your life is successful. Don't neglect. Very seriously continue. And in this one life you are going back to home, back to Godhead. It is sure. I am not flattering you. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru, mām evaiṣyasi asaṁśayaḥ (BG 18.65). Asaṁśayaḥ, "Without any doubt, simply following these rules and regulation," mām evaiṣyasi, "you come back to Me."

Lecture on SB 6.1.52 -- Detroit, August 5, 1975:

So this Kṛṣṇa consciousness movement is trying to take you there. The foolish persons, they are being deviated. They do not know what is the value of this Kṛṣṇa consciousness movement. They are trying to give the human society the topmost benefit, position. They don't want to become one with God, but they are giving the right to control God. This is Kṛṣṇa consciousness movement. What is the use of becoming one with God? Nobody can become. But Kṛṣṇa is willing to be controlled by the devotee. This is Kṛṣṇa consciousness movement. So from this position, ajño ajita-ṣaḍ-varga, forced to work by the spell of material energy, from this rotten condition of life, we are trying to raise him to the platform where he can control Kṛṣṇa.

Lecture on SB 6.2.2 -- Vrndavana, September 6, 1975:

So intelligent person, they should be Kṛṣṇa conscious, kṛṣṇa-karma, always engaged in Kṛṣṇa's service. Then it is mad-yājino 'pi yānti mām (BG 9.25). Kṛṣṇa says, "One who is always engaged in My service, activities," Kṛṣṇa says, "he comes back to Me." Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). So practice that. This is Kṛṣṇa consciousness movement. This life will be finished, and you do not know what kind of body you are going to get next. The best guarantee is that you execute Kṛṣṇa consciousness, chant Hare Kṛṣṇa mantra constantly, remain pure by following the regulative principles, and satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). Then everything is assured, and your life is successful.

Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975:

The whole propaganda is like that. Even big, big political leaders, they'll say, "We don't believe in Kṛṣṇa, there was a person as Kṛṣṇa living ever." So people are being misled. Lokas tad anuvartate. He has taken the position of śreyān, big leader, big scholar, and he is decrying Kṛṣṇa. So what people will do? They are helpless. They will give, "Oh, Mr. such and such said it is fiction. Kṛṣṇa is imagination." This is going on. In Vṛndāvana you'll find so many big, big Māyāvādīs. They're explaining that this Kṛṣṇa concept is an imagination, and people are thronged together to hear him, in Vṛndāvana, and what to speak of other places. So this is the position of the world, and they are suffering and they will continue to suffer. Nature will punish them. Yamarāja will take them. That is their next life. So you try to save them. This is Kṛṣṇa consciousness movement.

Lecture on SB 6.2.5-6 -- Vrndavana, September 9, 1975:

We commit sinful activities on account of ignorance. Therefore the best humanitarian work is to give knowledge to the humanity, not that one is suffering for want of food and... If I give some food, that is good work, but that is not sufficient. I may give food; that's all right. You give. We also give prasādam free. But that does not mean simply by giving prasādam, we are silent. We give knowledge also. This is Kṛṣṇa consciousness movement. Food, automatically you have to give. That is... There is no prohibition. But at the same time: knowledge. Without knowledge-giving, if he remains ignorant... Just like the same example. If you have got some children, if you don't give them education, simply feed them, that is not your proper duty. You must give knowledge.

Lecture on SB 6.2.7 -- Vrndavana, September 10, 1975:

So this vāsudevaḥ sarvam iti (BG 7.19), we are distributing on the order of Śrī Caitanya Mahāprabhu. People may take that Kṛṣṇa consciousness movement means that we are preaching vāsudevaḥ sarvam iti (BG 7.19)—no compromise, only Vasudeva, Kṛṣṇa. Oṁ namo bhagavate vāsudevāya. This is Kṛṣṇa consciousness movement. If people can take it without any hesitation... As Kṛṣṇa says, mā śucaḥ: "Don't be worried." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Kṛṣṇa says Even out of sentiment we take to Kṛṣṇa consciousness, believing on the word of Kṛṣṇa, out of sentiment, still, we are benefited. Tyaktvā sva-dharmaṁ caraṇāmbujaṁ hareḥ (SB 1.5.17). It is said that if by sentiment one takes to Kṛṣṇa consciousness, tyaktvā sva-dharmam Everyone has got his occupational duty. The brāhmaṇa, kṣatriya, vaiśya, śūdra, or anyone—everyone has got some particular duty, obligation. But Kṛṣṇa says, "There is no need of executing all this obligation. Simply surrender to Me." Kṛṣṇa says.

Lecture on SB 6.2.17 -- Vrndavana, September 20, 1975:

So these things can be very easily done, as it is said here, tad api īśa āṅghri-sevayā, simply by dedicating yourself at the lotus feet of Īśa, the supreme controller. Īśa means controller. Jagadīśa. God's another name is Jagadīśa. He is the controller of the whole universe. So īśāṅghri-sevayā. That is the only way. So that seva begins from tongue. Sevonmukhe hi jihvādau (Brs. 1.2.234). You can begin īśa-seva by the tongue, service. Chanting Hare Kṛṣṇa, that is also by tongue, and eating prasādam. Very easy. Caitanya Mahāprabhu has given us this easy program. So don't deviate from this. Chant Hare Kṛṣṇa and take prasādam. Make life simplified and be happy. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.6.1 -- Hong Kong, April 18, 1972:

Vaiṣṇava philosophy means the Vaiṣṇava is ready to do anything for God's sake. That is Vaiṣṇava. It is approved by God, Kṛṣṇa, then they are ready to do anything. This is Kṛṣṇa consciousness movement. It is not that by Kṛṣṇa consciousness movement everything, our daily routine work will be stopped. No. I am very glad to see that these small children are being trained here in such a far distant place from India. I thank our Bhūrijana Prabhu for this work.

Lecture on SB 7.6.4 -- Vrndavana, December 5, 1975:

So our little humble attempt is to give them relief from this rascaldom civilization. That is Kṛṣṇa consciousness movement. Kṛṣṇa consciousness movement means to give little relief or little knowledge to the people in general, especially to the human being. Like Prahlāda Mahārāja is... Durlabhaṁ mānuṣaṁ janma tad apy adhruvam arthadam. In the human life one can understand. We are speaking all these instruction from śāstra by Kṛṣṇa or Kṛṣṇa's devotees. Why? Just to give a little relief. They may understand how to live. Durlabhaṁ mānuṣaṁ janma.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

Attachment is there. But with this attachment, gṛheṣu saktasya, if you keep your attachment for these things, then you'll never be free from this material condition of life. Therefore you have to convert or divert your attachment to Kṛṣṇa. That is Kṛṣṇa consciousness movement. Kṛṣṇa consciousness movement means we have got attachment, but we have got attachment for false things, temporary things. And if we divert our attachment, that is bhakti. Bhakti does not mean that you give up your living conscience. Attachment is the function of the living being. The living being is attached to his family, wife, children, because he is living being. So living being cannot give up attachment. But if we continue our attachment for this false and temporary materialistic way of life, then we'll never be free from this bondage of material condition. Therefore you have divert your attachment to Kṛṣṇa. Mayy āsakta manāḥ. This is yoga: how to divert your attachment for Kṛṣṇa. It is very easy. It is not difficult.

Lecture on SB 7.6.8 -- Vrndavana, December 10, 1975:

That is Vṛndāvana. So if you can create that central attachment for Kṛṣṇa, then it is Vṛn... Then you can create Vṛndāvana anywhere—any family, any society, any country. Just make the point of attachment Kṛṣṇa, and it is Vṛndāvana. That is required. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.6.20-23 -- Washington D.C., July 3, 1976:

So all this together, ekāṁśena sthito jagat, this material world is one-fourth part exhibition of God's creation. And three-fourths' part is in the Vaikuṇṭhaloka, spiritual world. So by speculation, by our research, it is impossible, but we can get a glimpse of knowledge of the Absolute Truth when we receive it through the Absolute Truth, Kṛṣṇa. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.9.13 -- Mayapur, February 20, 1976:

Sādhur eva sa mantavyaḥ, bhajate mām ananya-bhāk (BG 9.30). So by chanting this Hare Kṛṣṇa mantra, even the lowest of the mankind, narādhamā, he can become a sādhu. "What is evidence how one can become sādhu simply by chanting?" Yes. Narottama dāsa Ṭhākura says, pāpī tāpī yata chilo, harināme uddharilo tāra sākṣi jagāi and mādhāi. Just see how Jagāi-Mādhāi became sādhu. Caitanya Mahāprabhu introducing this saṅkīrtana movement, He is making everyone sādhu. This is Kṛṣṇa consciousness movement. Everyone is becoming sādhu. Bhajate mām ananya-bhāk. So this avatāra, nāma-rūpe avatāra, there is no difference. Nāma-cintāmaṇiḥ-kṛṣṇaḥ caitanya-rasa-vigrahaḥ. The nāma is also vigraha, another form of the Lord, rasa-vigraha. So if we take shelter of this avatāra, rucy-avatāraiḥ... Every avatāra, every incarnation of Kṛṣṇa is very pleasing. Because Kṛṣṇa is the reservoir of all pleasure, therefore His avatāra... Just like Nṛsiṁhadeva, although He is very ferocious to asuras... They are disturbed.

Lecture on SB 7.9.15 -- Mayapur, February 22, 1976:

Now we should inquire about spiritual life. That is civilization. Without spiritual life, without inquiring the spiritual life, it is animal life. Sa eva go-kharaḥ (SB 10.84.13). So try to understand this Kṛṣṇa consciousness movement. And spiritual life means to understand Kṛṣṇa. That is spiritual life. Kṛṣṇa comes to explain Himself. And hear from Him and understand Him as He says. Then, as soon as you understand Kṛṣṇa, your life is successful. This is Kṛṣṇa consciousness movement.

Kṛṣṇa, or God, is very difficult to understand.

Lecture on SB 7.9.30 -- Mayapur, March 8, 1976:

In everything He was explaining Kṛṣṇa. And when He was preaching, He talked with the Muhammadans, Afghans, and He proved from Koran there is Kṛṣṇa devotion, from Koran. That is Kṛṣṇa-varṇayati. Kṛṣṇa-varṇam. Anywhere He will explain Kṛṣṇa. Then nothing. And therefore He has advised everyone that yāre dekha tāre kaha kṛṣṇa upadeśa (CC Madhya 7.128). This is Caitanya Mahāprabhu. Yāre dekha tāre kaha kṛṣṇa upadeśa. So one has to learn this art, how to explain Kṛṣṇa in every step of life. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.9.39 -- Mayapur, March 17, 1976:

This kāmāturam mind will be cleansed. Not only be cleansed: if you thind of sex, you'll spite on it. This is Kṛṣṇa consciousness movement.

Lecture on SB 7.9.47 -- Vrndavana, April 2, 1976:

So we have to practice this bhakti-yoga according to the direction of the authorities. Then you'll realize Kṛṣṇa. Then the cause and effect, sarva-kāraṇa-kāraṇam... (Bs. 5.1). Everything will be realized and every moment you will see Kṛṣṇa. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). So unless we get that stage, we should not imitate personalities like Haridāsa Ṭhākura and others. We should wait for. That is the ultimate stage. But we should practice and work actively for understanding Kṛṣṇa. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.9.54 -- Vrndavana, April 9, 1976:

Those who are tamo-guṇa, they are going-adho gacchanti—in the animal life. This law is going on. You believe or not believe. If you don't believe, then you are a foolish rascal, and if you believe, then you are dhīra. So we shall become a dhīra. That is Kṛṣṇa consciousness movement.

Lecture on SB 7.12.2 -- Bombay, April 13, 1976:

So the Kṛṣṇa consciousness movement is trying to save them from going back to become cats and dogs. Instead of going back there, they are trying to send him back to God. That is Kṛṣṇa consciousness movement.

Lecture on SB Lecture Excerpt -- Los Angeles, June 8, 1972:

But if you want, "Kṛṣṇa I want to be with You personally," that also Kṛṣṇa can give you. So now make your choice. This is the human form of life. The animal cannot. The śāstras, the messages are not for the animals. It is for the human beings. Therefore don't spoil your life. This is Kṛṣṇa consciousness movement.

Lecture on SB Lecture -- Melbourne, May 19, 1975:

That is the only business. Natural business. So when you are engaged in the service of the Lord, because you understand—by chanting the holy names Lord you will understand who is Lord and what is His advice, what does He want service from me—then you will be engaged in that service. That is the perfection of your life. This is Kṛṣṇa consciousness movement. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ śreyaḥ-kairava-candrikā-vitaraṇam (CC Antya 20.12).