Think of Krsna (Lectures, SB)

Expressions researched:
"think always of krsna" |"think always of krsna" |"think of Narayana or Krsna" |"think of anything except krsna" |"think of krsna" |"think of lord krsna" |"think of me, krsna" |"think of this Krsna" |"thinks always of krsna" |"thinks of krsna" |"thinks of lord krsna" |"who thought of krsna"

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.1 -- Caracas, February 21, 1975:

Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), means "Always think of Me, man-manāḥ. You just become My devotee." Unless one is devotee he cannot always think of Kṛṣṇa. That is not possible. On the other hand, who thinks of Kṛṣṇa twenty-four hours, he is devotee. Therefore we are spreading this news that "You chant Hare Kṛṣṇa." The chanting of Hare Kṛṣṇa means thinking of Kṛṣṇa. Kṛṣṇa says, man-manā bhava: "Just always think of Me."

Lecture on SB 1.2.5 -- Aligarh, October 9, 1976:

If you simply repeat what Kṛṣṇa has said. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), mam evaiṣyasi asaṁśayam. What is the difficulty? You can say all the same thing. "Sir, you always think of Kṛṣṇa." Kṛṣṇa says man-manā bhava mad-bhakto. You don't say that "You think of me." That is rascaldom. You say that "You think of Kṛṣṇa." Kṛṣṇa says man-manā but you don't say man-manā. You say Kṛṣṇa. Kṛṣṇa said. "You always think of Kṛṣṇa." Man-manā bhava mad-bhakto. "You just become a devotee of Kṛṣṇa. You just worship Kṛṣṇa." Mad-yājī. "And just offer little obeisances to the Lord." These four things. Even a child can do. And you can preach. You can become guru. What is the difficulty?

Lecture on SB 1.2.6 -- London, July 23, 1973:

Who is first-class yogi? Mad-gatenāntar-ātmanā, "who is always thinking of Me." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is Kṛṣṇa's advice in the Bhagavad-gītā. Man-manā bhava mad-bhaktaḥ: "Always think of Me." It is not difficult. You think of Kṛṣṇa. You have got Kṛṣṇa's form. That is first-class meditation.

Lecture on SB 1.2.6 -- London, July 23, 1973:

He is first-class yogi. Who is first-class yogi? Mad-gatenāntar-ātmanā, "who is always thinking of Me." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is Kṛṣṇa's advice in the Bhagavad-gītā. Man-manā bhava mad-bhaktaḥ: "Always think of Me." It is not difficult. You think of Kṛṣṇa. You have got Kṛṣṇa's form. That is first-class meditation. Kṛṣṇa says, yoginām api sarveṣāṁ mad-gatenāntar-ātmanā (BG 6.47). Thinking of Kṛṣṇa, antar-ātmanā, within the core of heart. Sa me yuktatamo mataḥ. He is first-class yogi. So we are teaching that, how to become first-class yogi. "Chant Kṛṣṇa, Hare Kṛṣṇa, and hear." Immediately... All Kṛṣṇa's—Kṛṣṇa's form, Kṛṣṇa's qualities, Kṛṣṇa's pastimes, Kṛṣṇa's paraphernalia, Kṛṣṇa's opulence—everything will be subject of your thinking. This is called first-class yoga.

Lecture on SB 1.2.6 -- Delhi, November 12, 1973:

If you chant somebody's name, your friend's name or your relative's, immediately you remember the person. It is not very difficult. If you hear in the telephone somebody speaking, as soon as you hear the voice, you can understand, the other side, the person is there. So the chanting process means to always think of Kṛṣṇa, twenty-four hours. Caitanya Mahāprabhu advises kīrtanīyaḥ sadā hariḥ (CC Adi 17.31).

Lecture on SB 1.2.7 -- Hyderabad, April 21, 1974:

As Kṛṣṇa says, raso 'ham apsu kaunteya. You are drinking water. While drinking water, as soon as you taste, the sweet taste, you simply remember, "This is Kṛṣṇa." Is it very difficult task? Not at all. Simply you have to agree. Raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8). And as soon as in the morning you see the sunshine, "Oh, here is Kṛṣṇa." As soon as in the evening you see the moonshine, "Oh, here is Kṛṣṇa." And what to speak of when the Vedic reciters, brāhmaṇas, are chanting, oṁ tad viṣṇoḥ paramaṁ padam..., in the morning, "Oh, here is Kṛṣṇa. Here is oṁkāra." In this way you simply think of Kṛṣṇa. That is Kṛṣṇa consciousness, and your life will be successful.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

The subtle body is mind, intelligence and ego. So if we think of Kṛṣṇa in the mind, always, and if we work intelligently for Kṛṣṇa, that is mind and intelligence. And if we change our false ego, ego means, "I am." So I am at the present moment thinking, "I am American," "I am Indian," "I am white," "I am black," like that. "I am human being," "I am animal," "I am cat or dog," so many things, "I am." This "I am" has to be changed. I am eternal servant of Kṛṣṇa.

Lecture on SB 1.2.8 -- Hyderabad, April 22, 1974:

So to think of Kṛṣṇa is also bhajana. There are different process of bhajana. To hear of Kṛṣṇa, that is also bhajana. Just like you are hearing. And to speak about Kṛṣṇa. I am speaking; you are hearing. Similarly, when the speaking and hearing is finished, then you think of Kṛṣṇa, or by chanting Hare Kṛṣṇa mantra, you think of Kṛṣṇa. Kṛṣṇa being absolute, all these different processes are also the same, one and the same. There is no difference between chanting and hearing or remembering or worshiping in the temple. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam, arcanam (SB 7.5.23). The temple worship is called arcanam. Vandanam, offering prayers.

Lecture on SB 1.2.8 -- Hyderabad, April 22, 1974:

So as soon as we think of one body, we think comparing with our body. So similarly, by our foolishness, if we think of Kṛṣṇa's body like one of us, then we become mūḍha. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11). Because Kṛṣṇa comes in the human form like a human being, therefore we should not take Kṛṣṇa as one of us. Then we become mūḍha, rascal, fools. Or in other words, one who thinks of Kṛṣṇa having a body like us—that is the Māyāvāda philosophy—he is a mūḍha. Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ (BG 7.15). These are the statements of Bhagavad-gītā. How you can misinterpret? This is plain thing, that symptom. Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ. These are the words used in the Bhagavad-gītā. It is not our manufactured word. People may be very unhappy or angry, but we have to quote from these scriptures. These are the... Anyone who does not surrender to Kṛṣṇa, he is within these categories.

Lecture on SB 1.2.11 -- Vrndavana, October 22, 1972:

So this tattvataḥ means accept the process of devotional service. Tattvataḥ, Kṛṣṇa as He is, cannot be understood by the other methods, namely by mental speculation or mystic yogic exercises. Kṛṣṇa cannot be understood in that way. If we want to understand Kṛṣṇa, then we have to accept the Kṛṣṇa method, bhakti method. That is plainly spoken by Kṛṣṇa: bhaktyā mām abhijānāti (BG 18.55). Kṛṣṇa does not say that you can know Him by mental exercises or yogic practices. No. Yogi can know... Tad-gatena manasā paśyanti yaṁ yoginaḥ (SB 12.13.1). Dhyānāvasthita-tad-gatena manasā paśyanti yaṁ yoginaḥ. Yogi also, by meditation, they see Kṛṣṇa. That is real yoga. As it is explained in the Bhagavad-gītā, the first-class yogi is he who always thinks of Kṛṣṇa within himself.

Lecture on SB 1.2.13 -- Vrndavana, October 24, 1972:

So anyone, in whatever position he may be, it does not matter. Everyone should try to satisfy Kṛṣṇa. Mad-yājī māṁ namaskuru. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is perfection of life. Always think of Kṛṣṇa, man-manāḥ. "Always become My devotee," mad-bhakta. "Always worship Me," mad-yājī. "Always offer your obeisances unto Me," māṁ namaskuru. "But I have got other religion, Sir. Why shall I think of You only? I have to think of Goddess Kālī. Otherwise I cannot eat meat." Therefore Kṛṣṇa says, sarva-dharmān paritya... "It is all nonsense. Give up all this nonsense." Sarva-dharmān parityajya mām ekam (BG 18.66). "Simply unto Me." Ekam. "Don't bother with other demigods. They are My servants. You are not to satisfy My servants."

Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

So the Kṛṣṇa consciousness movement is very simple. We are teaching people that "Here is God, Kṛṣṇa. We can give you the name, address, form, and everything." Yes. Kṛṣṇa says, tad dhāma paramaṁ mama. He is giving His address. Yad gatvā na nivartante (BG 15.6). "Where you go, you don't require to come back." Tad dhāma paramaṁ mama. So Kṛṣṇa is giving information about His abode. So simply you have to qualify yourself to go there. That's all. That qualification is simply man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). "Simply think of Me." And if you simply think of Kṛṣṇa, you become the greatest yogi.

Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

So kathā-rati, attraction for kṛṣṇa-kathā. Simply let us hear, let us chant, let us think of Kṛṣṇa. That will make us very much rapidly progressive on the spiritual path.

Lecture on SB 1.2.18 -- Los Angeles, August 21, 1972:

This māyā is very strong. The same example yesterday we were giving. The sun, little deviation, the whole world, universe, becomes frozen, and little deviation, the whole universe becomes ablaze. This is the position, very... Therefore our position is marginal. We are called marginal energy. We may be dark side or in the light side. So Kṛṣṇa consciousness means to keep always in the light side. If we always think of Kṛṣṇa, by chanting Hare Kṛṣṇa mantra, then we shall keep ourself on the light side. And as soon as we think of sense gratification, immediately we are on the dark side. So our... We should be very cautious that we may not fall down on the dark side. We can keep ourself in the light side by nityaṁ bhāgavata-sevayā (SB 1.2.18). Simply studying Śrīmad-Bhāgavatam, Bhagavad-gītā, try to understand, chanting Hare Kṛṣṇa mantra. Twenty-four hours be engaged in this way. You'll be on the light side.

Lecture on SB 1.2.19 -- Vrndavana, October 30, 1972:

Of course, they think like that, rascaldom, that "Let us finish our sense gratificatory process. Then we shall think of our Kṛṣṇa consciousness." That is rascaldom. You have to give up. Not that... What is that? Haviṣa kṛtam(?)... Or what is that verse? That if you pour ghee on the fire it will increase; it will not decrease. You have to stop. So they put this argument. Especially in India, they are thinking that "Now, first of all, we have to become Americans. And then we shall think of Kṛṣṇa." This is rascaldom. Chant Hare Kṛṣṇa. (end)

Lecture on SB 1.2.31 -- Vrndavana, November 10, 1972:

Similarly, Kṛṣṇa is already there within your heart. You are also there. If we simply connect or link with Kṛṣṇa, that is called yoga. Yoga means connecting the link. So there are different processes of yoga system. The best yoga system, as it is described in the Bhagavad-gītā: always think of Kṛṣṇa within your heart. Always think. Sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18). This is the example given by Ambarīṣa Mahārāja. You haven't got to practice so many aṣṭāṅga-yoga process—that is also one of the process—but this process, always thinking of Kṛṣṇa... Satataṁ cintayanto mām.

Lecture on SB 1.3.26 -- Los Angeles, October 1, 1972:

What is that pure devotional service? Anyābhilāṣitā-śūnyam (Brs. 1.1.11). No material desire. Because desire is the cause. If I think... I am brahmacārī, but I am thinking of always sex or woman... They have been described in the Bhagavad-gītā as cheater. Therefore we have to think of Kṛṣṇa always. Otherwise, as soon as there is little loophole, māyā will enter immediately and make your goodness adulterated. Māṁ ca yo 'vyabhicāreṇa bhakti-yogena sevate (BG 14.26).

Lecture on SB 1.5.11 -- New Vrindaban, June 10, 1969:

So it is not a permanent settlement that once we have got this human form of body we cannot glide down. We can glide down. Bhagavad-gītā says: yaṁ yaṁ vāpi smaran loke tyajaty ante kalevaram (BG 8.6). At the time of death the mental position will give you another body of the same type as you are mentally absorbed at that time. So therefore we have to prepare, we have to prepare ourselves so that at the time of death we may... Ante nārāyaṇa-smṛtiḥ (SB 2.1.6). At the time of death we can once think of Kṛṣṇa. Then our life is successful. It is said in Bengali that bhajana kara sādhana kara matijanle haya.(?) What is that? That whatever spiritual advancement you are doing, that's all right. The test will be at the time of your death. Examination.

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

That is samādhi. So by yoga process, one has to come to this platform of samādhi. That is the perfection of yoga. And this Kṛṣṇa consciousness is directly that stage. Therefore it is the perfect yoga system. One has to come to that stage, samādhi. And samādhi means without any diversion, you have to think always of Kṛṣṇa. So even a... Just like this man, this brāhmaṇa. He was simply... He was illiterate. He did not know what is Bhagavad-gītā's character, what is written there. But there is samādhi. He was thinking of "Kṛṣṇa and Arjuna, Kṛṣṇa and Arjuna, how they are talking, how they are sitting, how the chariot is going, how Kṛṣṇa is nice." This is thinking. That is samādhi. Samādhi is not an artificial thing, by pressing your nose, or this or... That is... These things are recommended for the third-class men who cannot concentrate his mind in Kṛṣṇa, for the fourth-class, third-class men. It is not for the first-class man. A first-class man is automatically Kṛṣṇa conscious.

Lecture on SB 1.5.13 -- New Vrindaban, June 13, 1969:

That will help your meditation." Just like I am speaking to you. I am meditating simultaneously. Unless I remember, how can I speak to you? Unless my attention is concentrated without any diversion in Kṛṣṇa subject matter, how can I speak to you? So that is also samādhi. Don't think that one who is simply sitting, he is in samādhi. One who is preaching, he's also in samādhi, because he's thinking of Kṛṣṇa. Otherwise, how he can talk of Kṛṣṇa if he does not think of Kṛṣṇa? Śrīdhara Swami gives... Tam anusmara smṛtya varṇayata. Varṇayata means "Describe also, preach." Ity artha. Etac ca vakhyantaram iti madhyama-puruṣa-prayogaḥ.(?)

Lecture on SB 1.5.30 -- Vrndavana, August 11, 1974:

So our business should be to repeat the same thing, that "You give up all nonsense engagement. Simply surrender to Kṛṣṇa. Simply you think of Kṛṣṇa. Simply become a devotee of Kṛṣṇa. Simply offer obeisances to Kṛṣṇa. That will make your life successful." This is mahātmā's business. Sākṣād... Not indirectly. Directly. Directly... Here Kṛṣṇa says, guhyād guhyatamam. Read that verse again.

Lecture on SB 1.5.36 -- Vrndavana, August 17, 1974:

So we have to work according to our capacity, at the same time chant Hare Kṛṣṇa mantra. Kṛṣṇa has given you the tongue, and there is no difficulty. Kurvāṇā yatra karmāṇi. And always think of Kṛṣṇa, man-manā bhava mad-bhaktaḥ. "How I can think of Kṛṣṇa constantly? It becomes hackneyed." No, the varieties. Kṛṣṇa says that you think of Kṛṣṇa while drinking water, you think of Kṛṣṇa when you see the sunshine, think of Kṛṣṇa when you see the moonshine, day and night. So at daytime there is sunshine, at night there is moonshine. So day and night you can think of Kṛṣṇa. So, so many ways... Kṛṣṇa-śikṣayā, bhagavac-chikṣayā, as He has taught in the Bhagavad-gītā, you think of always Kṛṣṇa. Then your life is successful. Man-manā bhava mad-bhaktaḥ. "How I can think of Kṛṣṇa constantly? It becomes hackneyed." No, the varieties. Kṛṣṇa says that you think of Kṛṣṇa while drinking water, you think of Kṛṣṇa when you see the sunshine, think of Kṛṣṇa when you see the moonshine, day and night. So at daytime there is sunshine, at night there is moonshine. So day and night you can think of Kṛṣṇa. So, so many ways... Kṛṣṇa-śikṣayā, bhagavac-chikṣayā, as He has taught in the Bhagavad-gītā, you think of always Kṛṣṇa. Then your life is successful. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65).

Lecture on SB 1.5.36 -- Vrndavana, August 17, 1974:

So therefore bhakti-yoga means vairāgya-vidyā. You have to stop thinking of this material bhukti, mukti, siddhi. Simply you have to think of Kṛṣṇa. That is spiritual platform. That is instructed here. Try to follow and your life will be successful.

Thank you very much.

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

So we are teaching this. Kṛṣṇa consciousness movement means we are teaching our disciples how to think of Kṛṣṇa twenty-four hours. This is Kṛṣṇa consciousness. And the simple method is to chant,

Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare

Hare Rāma Hare Rāma Rāma Rāma Hare Hare

So our, this is the process, we have got this bead bag, and within this bag there is bead, and we chant each... We capture each bead and chant,

Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare

Hare Rāma Hare Rāma Rāma Rāma Hare Hare

One bead equals sixteen times, so the whole bead chain there is hundred and eight. So one round means about seventeen hundred.

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

So if we meditate in bhakti-yoga, that is bhakti-yoga, as Kṛṣṇa advises that yoginām api sarveṣāṁ mad-gatenāntar-ātmanā, śraddhāvān... Śraddhāvān, with faith and love, if one thinks of Kṛṣṇa, bhakti-yogena, then everything is revealed to him, revealed to him. That is also confirmed in the Bhagavad-gītā,

teṣāṁ satata-yuktānāṁ

bhajatāṁ prīti-pūrvakam

dadāmi buddhi-yogaṁ taṁ

yena mām upayānti te

(BG 10.10)

Kṛṣṇa says, "Anyone who is engaged satatam." Satatam means twenty-four hours. He has no other thinking except Kṛṣṇa. Sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18).

Lecture on SB 1.7.2-4 -- Durban, October 14, 1975:

Mala means dirty things, and amala means no dirty things. A means "not." So mind became completely purified by bhakti-yoga. By bhakti-yoga meditation, the mind became cleansed. That is required. Our mission of human life is to, how to cleanse the mind. Mind is not clean. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ, hṛdy antaḥ-stho hy abhadrāṇi (SB 1.2.17). Abhadrāṇi, inauspicious things. Abhadrāṇi. Bhadra means very good, auspicious, and abhadra means inauspicious. So in our conditioned staṭe of life, our mind is full with inauspicious things. This is due to rajo-guṇa and tamo-guṇa. So if we think of Kṛṣṇa, meditation, then this rajas-tamo-guṇa becomes cleansed. Naṣṭa-prāyeṣv abhadreṣu (SB 1.2.18). Abhadra, this rajas-tamo-guṇa. So if we think of Kṛṣṇa, then gradually, ceto-darpaṇa-mārjanam (CC Antya 20.12), the mirror of our heart becomes cleansed. The rajas..., rajas means dust, and tamas means darkness. Due to dark dust... Suppose you have to see one mirror. If it is covered with dust, you cannot see. So rajas means the dust, and cannot see, it is darkness, that is tamas. So bhakti-yoga, you can see within the mind clearly everything.

Lecture on SB 1.7.6 -- Vrndavana, April 18, 1975:

The purpose is that you will be able to see Him present in this temple, and therefore you can think of Him. That is very natural. If you see the Deity always, then you get His picture impressed within your mind, and if you always think of Him, then you see Him within your mind. Man-manāḥ. That is not difficult. And this Deity is not different from Kṛṣṇa. For devotee, He is Kṛṣṇa Himself, identical. We are spending so much money, lakhs, not for worshiping a statue. That is not very intelligent. But sākṣād-kṛṣṇa. Therefore the temple is sanctified; the process is going on to cleanse our mind. Ceto-darpaṇa-mārjanam (CC Antya 20.12). In this way, when the mind is cleansed of all dirty things, then you can think of Kṛṣṇa.

Lecture on SB 1.7.7 -- Vrndavana, September 6, 1976:

So the advantage we must take. What is that advantage? Yasyāṁ vai śrūyamāṇāyām. If you simply hear, that's all. Just like you are hearing. If you kindly come here and listen the instruction of the Śrīmad-Bhāgavatam, you become perfect. Simply by hearing. You haven't got to make any gymnastic or any physical labor. Simply come into the temple. Man-manā bhava mad-bhaktaḥ. Simply see the Deity. Naturally you will think of Deity: "Oh, how nicely the Lord is dressed." That is thinking. Man-manāḥ. Immediately thinking. The temple is constructed after spending so much money. Why? To give you chance of thinking. Because there is the beginning. It is not the money is wasted. Rascals are thinking that "Unnecessarily they have spent so much money." No. Paropakāra, giving chances to the rascal people to come here and see the Deity and think of Kṛṣṇa, this is wanted.

Lecture on SB 1.7.23 -- Vrndavana, September 20, 1976:

So any way, Kṛṣṇa is always ready to help me and to give me knowledge and to understand. Where is the difficulty? This is Kṛṣṇa consciousness movement. There is not at all difficulty. Simply because we do not take advice of Kṛṣṇa, we are suffering. This is the difficulty. This is the only difficulty. Where is the difficulty? No difficulty. Simply, if you simply think of Kṛṣṇa, you become advanced. Man-manā bhava mad-bhaktaḥ. Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā (BG 6.47). There is no expenditure, no loss. The gain is great. Simply if you think of Kṛṣṇa: man-manā bhava mad-bhaktaḥ. Where is the difficulty?

Lecture on SB 1.7.23 -- Vrndavana, September 20, 1976:

That's all." Īhā yasya harer dāsye karmaṇā manasā girā: by work, by mind, by body, or by words. One has decided like that, nikhilāsv apy avasthāsu jīvan-muktaḥ sa ucyate: in any condition of life, he's liberated. Any condition of life. Because that īhā yasya harer dāsye. Simply he's thinking of how to serve Kṛṣṇa, how to serve Kṛṣṇa. He is liberated. So what is there wrong or what is there difficulty? If you simply think of man-manāḥ, always think of Kṛṣṇa: "What shall I do?" "Oh, yes. My representative is there. You take permission from him and do it." Where is the difficulty? There's no difficulty. But because we are mūḍha, narādhamas, we are manufacturing and suffering.

Lecture on SB 1.7.34-35 -- Vrndavana, September 28, 1976:

That is liberation. So simple thing, man-manā bhava mad-bhakto mad-yājī (BG 18.65). Simply think of Kṛṣṇa, chant Kṛṣṇa's name, Hare Kṛṣṇa, and be honest, and liberation is guaranteed.

Lecture on SB 1.7.51-52 -- Vrndavana, October 8, 1976:

So either you become a highly learned scholar in Vedic literature or you are simply an ordinary person, you can think of Kṛṣṇa and you become successful in your life. There is no difficulty. Raso 'ham. If you are ordinary person... Any, every, every person drinks water or drinks something. Let him immediately think of, as soon as he tastes, "Here is Kṛṣṇa." Puṇyo gandhaḥ pṛthivyāṁ ca. A flower, a rose flower, very fragrant. As soon as you smell you can remember Kṛṣṇa. "Oh, this smell is Kṛṣṇa." Actually, that is Kṛṣṇa. You cannot create that smell. It is Kṛṣṇa, Kṛṣṇa's art. That, puṇyo gandhaḥ pṛthivyāṁ ca, that gandha, that smell, flavor, is within the earth. Wherefrom the rose is coming? From this earth. But still the rose is so fragrant. You cannot take out the fragrance from the earth. Everything is there. Sarva-kāma-dughā-mahī. Everything is within the earth.

Lecture on SB 1.7.51-52 -- Vrndavana, October 8, 1976:

But even if you do not read śāstra, if you always remember Kṛṣṇa, impression of Kṛṣṇa. The temple is made for layman. Even woman, child, if he sees daily Kṛṣṇa here, then he gets impression. He can think of Kṛṣṇa. Man-manā bhava mad-bhakto (BG 18.65). Therefore the temple is there. Everyone should come every day, every morning, or as many times as possible and take the impression of Kṛṣṇa and keep it within your core of heart and think of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī mām... And offer little You don't require to study Vedānta philosophy or this or that. Because what is the purpose of Vedānta? The purpose of Vedānta is vedaiś ca sarvair aham eva vedyam (BG 15.15). You have to understand Kṛṣṇa. So if you simply think of Kṛṣṇa, then you are greatest Vedantist. Greatest Vedantist. Vedaiś ca sarvair. Vedānta-vid vedānta-kṛt ca aham. He is the compiler of Vedas. So whatever instruction Kṛṣṇa has given in the Bhagavad-gītā, that is all Vedānta. This simple instruction, man-manā bhava mad-bhakto, this is Vedānta. Raso 'ham apsu kaunteya (BG 7.8). This is Vedanta. So to become Vedantist means to understand Kṛṣṇa, follow Kṛṣṇa's instruction, and be successful in your life. Thank you very much.

Lecture on SB 1.8.21 -- Mayapura, October 1, 1974:

The first-class yogi is he who is always thinking of Kṛṣṇa. The same way... If you are a medical man, if you think of Kṛṣṇa, how to prove that Kṛṣṇa is the best physician or Kṛṣṇa is the best surgeon through medical science, if one thinks like that, and if he tries to do it, he is first-class yogi even though he is a medical man. Similarly, everyone can become the first-class yogi if he takes to Kṛṣṇa consciousness.

Lecture on SB 1.8.22 -- Los Angeles, April 14, 1973:

So if you think of Kṛṣṇa always, satataṁ cintayanto mām (BG 9.14), "always thinking of Me," yatantaś ca dṛḍha-vratāḥ, and endeavoring to advance in Kṛṣṇa consciousness with vow, then we have to remain purified. Because Kṛṣṇa is purified. Paraṁ brahma paraṁ dhāma pavitraṁ paramaṁ bhavān (BG 10.12). You cannot approach Kṛṣṇa impurified. But if you think of Kṛṣṇa always, in this way, meditate upon Kṛṣṇa, then you'll be purified. Puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). That meditation can be possible by hearing and chanting. Then thinking will automatically come. That is the process of Kṛṣṇa consciousness. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇam (SB 7.5.23). Smaraṇa means remember. If you chant and hear, then remembrance will automatically come. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam. Then you will be engaged in worshiping His lotus feet. Arcanam.

Lecture on SB 1.8.25 -- Los Angeles, April 17, 1973:

Those who are in devotional service, they are: ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi (BG 18.66). Kṛṣṇa assures that: "I give you protection from the reaction of sinful life." So when there is very, very grievous criminal activities behind his, sometimes it is like that. Instead of hanging him, there may be little cut by the knife on the finger. This is the position. So why should we be afraid of danger? We should simply depend on Kṛṣṇa consciousness, because if we live Kṛṣṇa conscious, in any circumstances, then my benefit is that I am not coming again in this material world. Apunar bhava-darśanam (SB 1.8.25). The repeatedly, as you think of Kṛṣṇa, as you see Kṛṣṇa, as you read of Kṛṣṇa, as you work for Kṛṣṇa, some way or other, if you remain in Kṛṣṇa consciousness, that is your benefit. And that benefit will save you from taking birth again in the material world. That is real benefit. And if I am become little comfortable by so-called other engagement, and if I forget Kṛṣṇa, and I have to take birth again, then what is my benefit? We should be very much careful about this.

Lecture on SB 1.8.30 -- Los Angeles, April 22, 1973:

So one who cannot see God, they have been advised to see God in so many ways. These are the instruction in the Vedic literature. Because you can simply conceive of God, the great... The greatness... You also do not know how great He is. So in your conception of greatness... Just like the very high mountains, the sky, the big, big planet. So the description is there. You can think of. That is also Kṛṣṇa consciousness. If you think that: "This mountain is the bone of Kṛṣṇa," that is also Kṛṣṇa consciousness. Actually that is so. If you think that big Pacific Ocean is the navel of Kṛṣṇa. These big, big trees, plants, they are hairs in the body of Kṛṣṇa. Then the head, the skull of Kṛṣṇa, is the Brahmaloka. The sole is the Pātālaloka. Similarly... This is mahato mahīyān. When you think of Kṛṣṇa as the greater than the greatest, you can think like this. And if you think Kṛṣṇa is both, smaller than the smallest. That is also greatness. That is also greatness. Kṛṣṇa can manufacture this gigantic cosmic manifestation and He can manufacture also a small insect, smaller than the point.

Lecture on SB 1.8.35 -- Mayapura, October 15, 1974:

So this process of Kṛṣṇa consciousness should be very vigorously propagated all over the world. Simply by seeing the Deity, simply by joining Hare Kṛṣṇa mantra chanting, śravaṇaṁ kīrtanam... Here it is said, yat-kīrtanam. The kīrtana word is first used. Simply by kīrtanam. Yat-kīrtanaṁ yat-smaraṇam. If you perform kīrtana, then you'll be able to think of Kṛṣṇa, that "I have danced two hours, Hare Kṛṣṇa, Hare Kṛṣṇa. What is the meaning?" That is smaraṇa, again smaraṇa, "Kṛṣṇa." He may think that "Foolishly, I have chanted for two hours, 'Kṛṣṇa, Kṛṣṇa.' " That means again smaraṇam, Kṛṣṇa caught up. Then yad-īkṣaṇam. So just like people are purchasing our Kṛṣṇa book. Because Kṛṣṇa movement is going on, so they are purchasing out of curiosity: "What is this Kṛṣṇa? Let us see." Yad-īkṣaṇam. "Let us see the book." And immediately he will see the picture, Rādhā-Kṛṣṇa. Yad-īkṣaṇam. And if they open the book, they'll see more. Yad-īkṣaṇam. Then there is vandanam. There are so many prayers, glorifying Kṛṣṇa. Then śravaṇam. Others will hear. Somebody will read. Then if he's fortunate enough, he'll become Kṛṣṇa conscious. Yad-arhaṇam: he'll be engaged in the worshiping of Deity.

Lecture on SB 1.8.36 -- Mayapura, October 16, 1974:

So... Just like we say "Hare Kṛṣṇa," and all repeat, "Hare Kṛṣṇa." Gāyanti. Śṛṇvanti. First of all hear: Hare Kṛṣṇa. The leading, I mean to, singer, he says, "Hare Kṛṣṇa," and we repeat, "Hare Kṛṣṇa." So śṛṇvanti gāyanti. Very simple method. Śṛṇvanti gāyanti gṛṇanti. And takes it very seriously, accept: "Yes, this principle will alleviate all my sufferings." Seriously. Śṛṇvanti gāyanti gṛṇanty abhīkṣṇaśaḥ. Abhīkṣṇaśaḥ means continuously, not that "For some days I do, and then again I go to my own habits." No. Abhīkṣṇaśaḥ, continually. And smaranti. And if you take it, then naturally you will think of Kṛṣṇa. Smaranti nandanti. And then gradually you'll be pleased. You'll feel pleasure. Otherwise, hackneyed, how you can continue? From early in the morning you are chanting. Unless you feel some pleasure, how you can do it? Artificially, it is not possible. Nandanti. And what is the subject matter? Tava īhitam. Simply glorifying the activities of the, of Kṛṣṇa. Just like we sing, udilo aruṇa pūraba-bhāge, dvija-maṇi gorā amani jāge. This is our subject matter of singing. What is this? Now, activities of Śrī Caitanya Mahāprabhu, that as soon as there is early rise of the sun, Śrī Caitanya Mahāprabhu immediately started His nagara-saṅkīrtana. Not of any other. Śrī Caitanya... Tavehitam. Simply... The subject matter must be there. If I hear, the subject matter must be there. The subject matter is Kṛṣṇa's activities. Caitanya and Kṛṣṇa is not different.

Lecture on SB 1.8.39 -- Los Angeles, May 1, 1973:

And did not return for many years? No. Kṛṣṇa actually did not leave Vṛndāvana. Because since Kṛṣṇa left Vṛndāvana, all the inhabitants of gopī, they were simply thinking of Kṛṣṇa and crying. That was their business. Mother Yaśodā, Nanda Mahārāja, Rādhārāṇī, all the gopīs, all the cows, all the calves, all the cowherd boys, their only business was to think of Kṛṣṇa and cry. Absence, separation.

Lecture on SB 1.8.39 -- Los Angeles, May 1, 1973:

That is called meditation. Not some rascaldom. This is meditation. Now you can think of the Pacific Ocean, that "Such a vast mass of water, and so many big, big waves. I am standing a few yards from it, but I am safe. I am safe. Because I am confident that this ocean, however powerful it may be, however its waves are very fearful, I am sure it will not come up to this." How it is happening? Now yasyājñayā. By the order of Kṛṣṇa. Kṛṣṇa has ordered: "My dear Pacific Ocean, you may be very big and powerful, but you cannot come beyond this line." You can remember immediately Kṛṣṇa, God. God is so powerful that even this Pacific Ocean is abiding the order, obeying the order of Kṛṣṇa. In this way you can think of Kṛṣṇa.

Lecture on SB 1.8.42 -- Los Angeles, May 4, 1973:

You have to smear your eyes with the ointment of love. Then Kṛṣṇa will reveal. Kṛṣṇa will come in front of you. Just like Dhruva Mahārāja. Dhruva Mahārāja was undergoing tapasya and he was meditating upon Viṣṇumūrti within his heart. All of a sudden the Viṣṇumūrti disappeared. So his meditation broke, and immediately opened his eyes. He saw the Viṣṇumūrti in his front. He's there. So similarly, you think of Kṛṣṇa always, always think of, when you will be perfect, you'll see Kṛṣṇa in your front, talking with you. This is the process. You'll see one day. But you should not be very much hasty.

Lecture on SB 1.8.42 -- Mayapura, October 22, 1974:

Is it very difficult task? No, it is not at all. Kṛṣṇa gives the formula how He'll be satisfied. He says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). These four things: "Always think of Me..." Everyone can think of Kṛṣṇa. He is thinking of so many nonsense things. Why not Kṛṣṇa? Here is Kṛṣṇa. If you simply think of Kṛṣṇa and Rādhā-Mādhava, then where... Is very difficult thing? Therefore temple is there so that you see Kṛṣṇa always or at some interval, during ārātrika, during maṅgala-ārātrika, during bhoga. So the impression is always within your heart, and you think of. Where is the difficulty? Where is the difficulty? No difficulty. So Kṛṣṇa says, man-manāḥ. And if you have no time to come to the temple, all right, chant Hare Kṛṣṇa. You hear the name of Kṛṣṇa. That is not different from Kṛṣṇa. The... After all, impression, either you hear or see, the experience is there. So you can think of Kṛṣṇa very easily. It doesn't require any university qualification. Anyone, any rascal, can do it. It is so easy. It doesn't require high education to think of Kṛṣṇa. Woman, children, anyone...

Lecture on SB 1.8.42 -- Mayapura, October 22, 1974:

Is it very difficult task? No, it is not at all. Kṛṣṇa gives the formula how He'll be satisfied. He says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). These four things: "Always think of Me..." Everyone can think of Kṛṣṇa. He is thinking of so many nonsense things. Why not Kṛṣṇa? Here is Kṛṣṇa. If you simply think of Kṛṣṇa and Rādhā-Mādhava, then where... Is very difficult thing? Therefore temple is there so that you see Kṛṣṇa always or at some interval, during ārātrika, during maṅgala-ārātrika, during bhoga. So the impression is always within your heart, and you think of. Where is the difficulty? Where is the difficulty? No difficulty. So Kṛṣṇa says, man-manāḥ. And if you have no time to come to the temple, all right, chant Hare Kṛṣṇa. You hear the name of Kṛṣṇa. That is not different from Kṛṣṇa. The... After all, impression, either you hear or see, the experience is there. So you can think of Kṛṣṇa very easily. It doesn't require any university qualification. Anyone, any rascal, can do it. It is so easy. It doesn't require high education to think of Kṛṣṇa. Woman, children, anyone...

Lecture on SB 1.8.42 -- Mayapura, October 22, 1974:

So, of course, we cannot expect that one day we shall be so much attached as Caitanya Mahāprabhu, but this preliminary attachment, to think of Kṛṣṇa, there is no difficulty, to think of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. He'll be satisfied. He'll be sati... Teṣāṁ nityābhiyuktānāṁ yoga-kṣemaṁ vahāmy aham (BG 9.22). And those who are so attached with Kṛṣṇa, Kṛṣṇa says, "I'll supply whatever he wants. Yes." So a devotee's opulence does not mean it is due to his karma. It is supplied by Kṛṣṇa. It is never to be diminished because it is supplied by Kṛṣṇa. The karmīs, they get opulence on account of his past karma. But a devotee gets opulence—it is gift of Kṛṣṇa; it cannot be destroyed. It cannot be destroyed. It is gift of Kṛṣṇa. We should always think of like that. And we shall try more and more to please Kṛṣṇa. Dui lage hura huri.(?) Kṛṣṇa is trying to make His devotee more and more opulent and comfortable, and the devotee is trying to please Kṛṣṇa more and more. That is the business between devotee and Kṛṣṇa. It is called, Caitanya-cari...: dui lage hura huri.(?) Just like if I want to please you or if you want to please me, so there is competition. So that competition should be there. But that competition, that realization, is impossible so long you are attached to this rascal material world. Therefore Kṛṣṇa say..., Kuntī's first request is that sneha-pāśam imaṁ chindhi, "Please destroy this attraction, affection for this material friendship, society, family. Please destroy it."

Lecture on SB 1.8.45 -- Mayapura, October 25, 1974:

So Kṛṣṇa says very simple thing, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). If we become intelligent enough, then we fully surrender to Kṛṣṇa. And Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We take up the principle, to think of Kṛṣṇa always, twenty-four hours. Satataṁ cintayanto, kīrtayanto mām. If you chant Kṛṣṇa's name, then satatam, twenty-four hours... That is possible. Just like Haridāsa Ṭhākura used to do. Then you think of Kṛṣṇa without fail, and other things automatically come. Man-manā bhava mad... Who can devote so much time for thinking of..., unless he has become a devotee? So man-manā bhava mad-bhakto mad-yājī. And a devotee is always ready to worship Kṛṣṇa, offer Him obeisances, however big he may be. In this way, we can attain this position of Mahārāja Yudhiṣṭhira or Yaśodāmāyi when Kṛṣṇa, the Ajita, could be controlled, even by the devotee.

Lecture on SB 1.9.40 -- New York, May 22, 1973:

That is described in the Śrīmad-Bhāgavatam. Some of them were cooking, some of them were feeding, breast-feeding the children, some of them were feeding the husband or the father. In this way everyone was engaged, but as soon as Kṛṣṇa's flute was heard at dead of night, they left home immediately. All the guardians. Generally in India for young girls, the guardians are the father, the husband, the brother, all male members they forbid, "Where you are going? Where you are...?" Nobody cares. No love for so-called children, no love for home, no love for brother, father or no respect. Kṛṣṇa. That is gopīs' super-excellence. So that is being explained, and Bhīṣmadeva, at the point of his death, he is relishing. These are to be learned. Unless we are practiced to think of Kṛṣṇa always, how at the time of death we can think of Him?

Lecture on SB 1.13.10 -- Geneva, June 1, 1974:

So here is the... If you simply carry Kṛṣṇa within your heart always in a very devotional service, exalted devotional service, and chant Hare Kṛṣṇa, and think of Kṛṣṇa, wherever you will go, you will purify the whole place. Svāntaḥ-sthena gadābhṛtā. It is fact. It is confirmed in the Śrīmad-Bhāgavatam. Try to remain in your position as devotee, and as far as possible teach these rascals who are simply attracted by the glaring material stones and woods, and let them have some knowledge and do benefit to your countrymen, to your society, to your family.

Lecture on SB 1.15.28 -- Los Angeles, December 6, 1973:

This is our Kṛṣṇa consciousness movement, that if constantly our mind is engaged in thinking of the lotus feet of Kṛṣṇa... Thinking begins from the lotus feet, not all of a sudden... (child makes sounds) (aside:) Stop this child. You cannot think of Kṛṣṇa all of a sudden on the top. This is the process. In the Second Canto you'll find we have to think of Kṛṣṇa's lotus feet. Śrīmad-Bhāgavatam, First Canto and Second Canto are the lotus feet of Kṛṣṇa. Then you gradually rise. When you are accustomed to think of Kṛṣṇa, that is called transcendental meditation. At any time, at any moment, if you immediately meditate, you'll see the lotus feet of Kṛṣṇa. That is transcendental meditation. Then gradually rise to think of this portion, this portion, this portion and, at last, the smiling face. That smiling face is compared with the Tenth Canto, Tenth Canto of Śrīmad-Bhāgavatam. This is explained.

Lecture on SB 1.15.28 -- Los Angeles, December 6, 1973:

Kṛṣṇa is not different from His words. That is absolute. What Kṛṣṇa said five thousand years ago, if you catch up those words again you're immediately connected with Kṛṣṇa, immediately. This is the process. Just see Arjuna. He says, evaṁ cintayato jiṣṇoḥ kṛṣṇa-pāda-saroruham. When he began to think of Kṛṣṇa and His instruction as..., in the battlefield, immediately he become śānta, peaceful. Immediately pacified. This is the process. We have got intimate relationship with Kṛṣṇa, eternally. It is not artificial. Therefore if you keep ourself always connected with Kṛṣṇa, there will be no more disturbance.

Lecture on SB 1.15.29 -- Los Angeles, December 7, 1973:

So here, if you simply think of Kṛṣṇa—Kṛṣṇa recommends also that, man-manā bhava mad-bhaktaḥ. This Kṛṣṇa consciousness movement is nothing, just to train people how to think of Kṛṣṇa and how to become devotee of Kṛṣṇa. That's all. So you may become devotee... But you will become devotee. If you think of Kṛṣṇa, naturally you will become devotee. So... But think of Kṛṣṇa, is it very difficult task? Very simple, very easy, even a child can do it. Here is Kṛṣṇa. You can think of. So you go on thinking, thinking, thinking, thinking, you will be attached. You will be attached. You will be attached. Ādau śraddhā tataḥ sādhu-saṅgaḥ (Cc. Madhya 23.14-15). And thinking of Kṛṣṇa in association of the devotees. Not alone, then you will go to hell.

Lecture on SB 1.15.32 -- Los Angeles, December 10, 1973:

So if you become perfect in Kṛṣṇa consciousness... Perfect in Kṛṣṇa consciousness means no more material desire. That's all. Only Kṛṣṇa. That is perfection. So long you will have a pinch of material desire, you will have to take birth. According to your desire, Kṛṣṇa will give you facility. Why there are so many types of body, eight million? Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram, sadā tad-bhāva-bhāvitaḥ (BG 8.6). We are making our next body by thinking of something. We have got so many thoughts, material thoughts. So at the time of death, when that thought is prominent, then I get the next moment a body like that. So if you simply think of Kṛṣṇa only, then you get a body where by which you can go to Kṛṣṇa.

Lecture on SB 1.15.44 -- Los Angeles, December 22, 1973:

So this is the process. You simply think of Kṛṣṇa twenty-four hours, dhyāyan. That is the process. We are engaged in the Deity worship of Kṛṣṇa. We are engaged in chanting Kṛṣṇa's name. We are engaged in Kṛṣṇa's business or Kṛṣṇa's propaganda. In this way, if you simply think of Kṛṣṇa twenty-four..., if you, I mean to say, make your life with that spirit, Kṛṣṇa... This is Kṛṣṇa consciousness, twenty-four hours. Satataṁ smartavyo viṣṇuḥ. The process if only thinking of Kṛṣṇa in different engagements. The process, real process, is to think of Kṛṣṇa. Then hṛdi, "within the heart," hṛdi brahma paraṁ dhyāyan nāvarteta yato gataḥ, then you will be transferred to the Kṛṣṇa-loka. Because you are thinking of Kṛṣṇa always. So tyaktvā dehaṁ punar janma naiti (BG 4.9). After giving up this body, you will not have any more material body. Yad gatvā na nivartante (BG 15.6). You will reach immediately.

Lecture on SB 1.15.49 -- Los Angeles, December 26, 1973:

So why we should waste our time thinking so many nonsense things? Why not think of Kṛṣṇa, how beautiful He is, standing here with Rādhārāṇī? If we come here and take this impression, and simply think of Him, our life is perfect. This is Kṛṣṇa consciousness. What is the difficulty and what is the loss? If you gain such big profit simply by thinking of Kṛṣṇa, why should you lose this opportunity, this human form of life? A cat cannot be educated. A dog cannot be educated. If I teach a dog, "My dear dog, please think of Kṛṣṇa," he is animal; it is not possible. But a human being, although at the present moment he is like a dog, but he can be trained to become a human being and think of Kṛṣṇa. That is possible. So we should take the opportunity. Bahūnāṁ janmanām ante (BG 7.19). This life is gotten after many, many births. We do not know. We have forgotten. This is the opportunity. And here is the proof, śāstra, that kṛṣṇāveśena tac-cittaḥ.

Lecture on SB 1.15.49 -- Los Angeles, December 26, 1973:

But that practice may be successful for one or two persons. Generally, it is not successful. But this Kṛṣṇa consciousness, bhakti-yoga system, is so easy and perfect that if you simply think of Kṛṣṇa, and if you become perfect as to think of Kṛṣṇa at the time of death, then immediately you are transferred to the Kṛṣṇaloka. Or any loka you like. Not only Kṛṣṇaloka, any loka. If you desire to go to heavenly planet, to Brahmā planet, to Satyaloka, Maharloka, Janaloka... Many thousands and millions of planets are there. Or even if you want to go beyond this material world, to the Vaikuṇṭha planet, Kṛṣṇa planet, Goloka planet, you can go there. This is the science. That is stated in the Bhagavad-gītā, yānti deva-vratā devān pitṟn yānti pitṛ-vratāḥ (BG 9.25). People... Just like they are very much anxious to go to the moon planet. And what is this nonsense moon planet? It is also a material planet.

Lecture on SB 1.16.3 -- Los Angeles, December 31, 1973:

This is the science. So if you create your the position of the mind, Kṛṣṇa conscious, then you will get a body like Kṛṣṇa, sac-cid-ānanda-vigraha (Bs. 5.1). This is Kṛṣṇa consciousness movement, that "Why you shall love dog and cats? Love God, Kṛṣṇa, and you get the next body like Kṛṣṇa." Sac-cid-ānanda-vigraha. Anādir ādir govindaḥ sarva-kāraṇa-kāraṇam (Bs. 5.1). This is Kṛṣṇa consciousness movement, how to think of Kṛṣṇa at the time of death. Then your life is successful.

Lecture on SB 1.16.3 -- Los Angeles, December 31, 1973:

So that has to be practiced. Sadā tad-bhāva-bhāvitaḥ (BG 8.6). If you always chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, that means you remember Kṛṣṇa always. So there is chance, ninety-nine percent chance, that at the time of your death you will think of Kṛṣṇa and your life is successful. Very simple method. Make always your mind absorbed in Kṛṣṇa. Naturally at the time of death you will think of Kṛṣṇa. Mad-yājino 'pi yānti mām (BG 9.25). That is confirmed in the Bhagavad-gītā. Tyaktvā dehaṁ punar janma naiti mām iti kaunteya (BG 4.9). Such person, Kṛṣṇa conscious person, who knows Kṛṣṇa... If you think of Kṛṣṇa, naturally you know of Kṛṣṇa. You know of Kṛṣṇa. Kṛṣṇa is within your heart. So if you think of Kṛṣṇa, then gradually you become Kṛṣṇized. Just like you put the iron rod in the fire. Gradually it becomes fire. Warm, warmer, warmer, then red-hot. When it is red-hot it is fire. Whenever you touch, it will burn immediately. Similarly, if you think of Kṛṣṇa, the same example... Touching fire. So Kṛṣṇa will purify you. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Just like you are being purified by hearing about Kṛṣṇa daily. Otherwise why you are coming here? We have no money to bribe you to come here. You are feeling, becoming Kṛṣṇized; therefore you are coming.

Lecture on SB 1.16.3 -- Los Angeles, December 31, 1973:

Just like something is covered, you try to move the covering. You see the goal. Similarly, by your constant endeavor to become Kṛṣṇa conscious, Kṛṣṇa will reveal to you, "Yes. You are so anxious to see Me? Here I am. Here I am. Yes." You will see Kṛṣṇa. So how this is possible? Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). By thinking of Kṛṣṇa, naturally you become attached. Just like materialists. They are always thinking of woman and money. So they become attached to woman and money, the materialists. So similarly, if you think of Kṛṣṇa, you become attached to Kṛṣṇa. It is not a difficult job.

Lecture on SB 1.16.13-15 -- Los Angeles, January 10, 1974:

Kṛṣṇa also says, satata-yuktānām, "continuously attached to Me." Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10). Prīti-pūrvakam. Here it is prīti, it is said. Prīty-ujjṛmbhita. So with love. With love or no love. Without love, you cannot think of Kṛṣṇa. That is not possible. So as soon as you think of Kṛṣṇa, there is a tinge of love, must be there. So as you increase your thinking of Kṛṣṇa, then you increase your love of Kṛṣṇa. That is recommended by Śrī Caitanya Mahāprabhu. That is our ultimate goal of life. Premā pum-artho mahān. Premā pum-artho mahān. Everyone is attached to... Those who are human beings... Dharmārtha-kāma-mokṣa (SB 4.8.41). The karmīs, they want to be religious. They go to temple, church, for some material benefit, "O God, give us our daily bread." That is their purpose. But still, that is accepted. So in this way, we have discussed many times.

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974:

Simply like cats and dogs. Work very hard like an ass and enjoy like cats and dogs, āhāra-nidrā-bhaya-maithunaṁ ca sāmānyam etat paśubhir narāṇām. This life is most degraded life, that at the present moment we see that people are suffering because they have simply become animals, all over the world. Simply taking care of this body. But here Parīkṣit Mahārāja, now he knows that "Taking part of the body is now finished; I have to take care of the soul." Therefore he wanted to ask from Śukadeva Gosvāmī, "Now what I have to do? Shall I fully think of Kṛṣṇa?" Because he was a Kṛṣṇa devotee. Naturally, he was thinking of Kṛṣṇa. Satataṁ kīrtayanto māṁ yatantaś ca dṛḍha-vratāḥ (BG 9.14). A devotee, he always thinks of Kṛṣṇa. That is devotee.

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974:

So here Parīkṣit Mahārāja asked that "Shall I think of Kṛṣṇa, or I shall hear about Kṛṣṇa?" And Śukadeva Gosvāmī's congratulating him, varīyān eṣa te praśnaḥ: (SB 2.1.1) "Yes, it is very nice." Varīyān, first class, glorious. Varīyān eṣa te praśnaḥ kṛto loka-hitam. "Now, your question is so nice that when I shall answer, it will be beneficial for the whole universe, loka-hitam." Loka-hitam. Because this Bhāgavata is so nice, transcendental subject matter discussed about Kṛṣṇa, it is loka-hitam. It should be spread all over the world. Loka does not mean your country or your society, brāhmaṇa society, gosvāmī society. No. Loka-hitam, for the benefit of the whole world. That is loka-hitam. Not only of this world, but other worlds also. Of the whole universe. Loka-hitaṁ nṛpa. "My dear King, your praśna..." So this message of Śrīmad-Bhāgavatam should be spread all over the world.

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

But Kṛṣṇa says, mām eva ye prapadyante māyām etāṁ taranti te: (BG 7.14) if one is strictly adhering to the lotus feet of Kṛṣṇa, always... Therefore our, this program is twenty-four hours thinking of Kṛṣṇa. Satatam. Satataṁ cintayo kṛṣṇa. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). These are the recommended. So if we simply think of Kṛṣṇa... If you cannot do anything, simply think of Him. That is the highest meditational perfection. So always chant Hare Kṛṣṇa mantra, be in touch with Kṛṣṇa in so many ways, then you are secure. Māyā will not be able to touch you. And if we can somehow or other pass our days and at the time of death we remember Kṛṣṇa, then the whole life is successful.

Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

So after all, he was a great devotee. In his childhood he was playing with Rādhā-Kṛṣṇa Deity. Just like our child, devotee, Mr. DDD. (laughter) Yes. He is playing with Jagannātha. That is very nice. Yes. This is the opportunity. My father also gave me Deities in my childhood, and I had the opportunity to serve Rādhā-Kṛṣṇa from childhood. So as such, he asked Śukadeva Gosvāmī to hear about Kṛṣṇa. Although he was very much anxious to know about his duty, but he was thinking that "My only duty is to think of Kṛṣṇa at this stage." Therefore he asked his spiritual master, "Whether I shall hear about Kṛṣṇa in this last point of my death?" So Śukadeva Gosvāmī was very glad that "This king is already anxious. I was just going to advise him to think of Kṛṣṇa, but I see that he is already anxious to think of Kṛṣṇa." He is always thinking because from the childhood he was playing. From the womb of his mother he saw Kṛṣṇa. So after his birth he was searching after "that figure who saved me." Therefore his name was Parīkṣit. He was examiner. So many... He was royal family child. So, so many people were present after his birth. So he was looking after, "Where is that form, Kṛṣṇa?" Therefore his name is Parīkṣit.

Lecture on SB 2.1.1-5 -- Melbourne, June 26, 1974:

So therefore Śukadeva Gosvāmī says "It is glorified question you have inquired about Kṛṣṇa." So about Kṛṣṇa, it is called kṛṣṇa-kathā, topics about Kṛṣṇa. The topics or the instruction given by Kṛṣṇa is the Bhagavad-gītā, and the topics about the activities of Kṛṣṇa is Śrīmad-Bhāgavatam. So some way or other, let us always discuss about Kṛṣṇa. That should be the life of Kṛṣṇa conscious people. So this is life of Kṛṣṇa, worshiping Kṛṣṇa in the temple, to sell Kṛṣṇa's books, Śrīmad-Bhāgavatam, Bhagavad-gītā, to think of Kṛṣṇa—Hare Kṛṣṇa, Hare Kṛṣṇa—to eat kṛṣṇa-prasādam, to take all risk for Kṛṣṇa, to do work for Kṛṣṇa, as Arjuna, to fight for Kṛṣṇa. He did not like to fight, but for Kṛṣṇa's sake he fought. So fight for Kṛṣṇa, work for Kṛṣṇa, think of Kṛṣṇa, eat kṛṣṇa-prasādam, talk of Kṛṣṇa, read for Kṛṣṇa. So Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa. This is life. This is Kṛṣṇa consciousness.

Lecture on SB 2.1.1-5 -- Melbourne, June 26, 1974:

Everything, whatever you can think of. Kṛṣṇa includes everything. Without Kṛṣṇa, there is nothing. Because... Take anything. Take this table. This is stone. But the stone is also Kṛṣṇa. You have read in the Bhagavad-gītā, bhūmir āpo 'nalo vāyuḥ khaṁ mano buddhir eva ca, bhinnā me prakṛtir aṣṭadhā (BG 7.4). Kṛṣṇa says that "These five gross material elements—earth, water, air, fire, ether—mind, intelligence and ego, they are My separated energies." Just like I am speaking. Now, this speaking recorded, when it will be replaced, the same sound will come. So that is my energy, but separated. I am on there, but still, the vibration is exactly what I am speaking because these words are emanated from me. Similarly, Kṛṣṇa says that "This earth is emanation of My energy. So therefore this earth... The stone is also earth, another form of earth. Therefore it is manifestation of Kṛṣṇa's energy.

Lecture on SB 2.1.1-5 -- Melbourne, June 26, 1974:

Then, when he understands, he will see Kṛṣṇa in everything. That is stated in the Caitanya-caritāmṛta: sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). When a devotee, advanced devotee, sees something, he does not see the formation of that thing. He sees the energy. A highly advanced devotee will not see the stone. He immediately will think of Kṛṣṇa, "Oh, Kṛṣṇa is so powerful that His energy is exhibited in stone." Therefore he does not see stone. He sees only Kṛṣṇa. That is Kṛṣṇa consciousness, perfection of.

Lecture on SB 2.1.2 -- Vrndavana, March 17, 1974:

They were always busy-Kṛṣṇa-kīrtana. Kṛṣṇa-kīrtana means... Just like we perform kīrtana with khol, karatāla, this is also kṛṣṇa-kīrtana. And to write books, that is also kṛṣṇa-kīrtana. And to read books, that is also kṛṣṇa-kīrtana. Not that simply this kīrtana is kīrtana. If you write books about Kṛṣṇa, if you read books about Kṛṣṇa, if you talk about Kṛṣṇa, you think of Kṛṣṇa, you worship Kṛṣṇa, you cook for Kṛṣṇa, you eat for Kṛṣṇa—so that is kṛṣṇa-kīrtana.

Lecture on SB 2.1.5 -- Delhi, November 8, 1973:

So if you create a certain type of body, next life you get a body. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram, sadā tad-bhāva-bhāvitaḥ (BG 8.6). So similarly, if we are going to create another body by thinking and feeling and willing in this life, why not get a body like Kṛṣṇa? That is Kṛṣṇa consciousness movement. Think of Kṛṣṇa. Think of Kṛṣṇa. That is Kṛṣṇa's advice. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Kṛṣṇa wants that you come back home, but you have to get the body. How you can get the body? Man-manā bhava mad-bhaktaḥ. You simply think of Kṛṣṇa. Don't think of the hog or hoglike animals. You think of Kṛṣṇa. You have to think something. Why not think Kṛṣṇa, so nice figure, no, so attractive figure? So śrotavyaḥ, and thinking. Sadā tad-bhāva-bhāvitaḥ. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). The... Hear also. Unless you hear about Kṛṣṇa, how you can become...? How your mind can be absorbed if you do not know what is Kṛṣṇa?

Lecture on SB 2.3.14-15 -- Los Angeles, May 31, 1972:

If you think of Kṛṣṇa twenty-four hours, then you'll become fully Kṛṣṇa conscious, and your life is successful. Don't allow anything. This requires little practice, abhyāsa-yoga-yuktena cetasā nānya-gāminā (BG 8.8). I should not allow my mind to go, to think of any other subject than Kṛṣṇa. Now we have got so many books. So whenever you find time... You must find time. There is so much time. So read all these books or chant. But when you are hungry, you take prasādam. When you are sleepy, take a snap. Not very much, just to refresh. And go on, either chanting the beads or reading the books or talking about Kṛṣṇa. In this way, always remain in Kṛṣṇa consciousness. Smartavyaḥ satataṁ viṣṇuḥ. Kṛṣṇa consciousness means to remember Viṣṇu always, twenty-four hours. Some way or other. Type for Kṛṣṇa, write for Kṛṣṇa, go outside for Kṛṣṇa, saṅkīrtana party, sell book for Kṛṣṇa, bring money for Kṛṣṇa, spend for Kṛṣṇa. Kṛṣṇa. That's all. Everything Kṛṣṇa.

Lecture on SB 2.3.14-15 -- Los Angeles, May 31, 1972:

It is the duty of guardian to save the dependents from the impending danger of death, repeated birth and death. So if you cannot save these children, then it is useless. Save them. So we have got our center in Dallas. All children should go, and the advanced girls, they should go there and take care. Just produce a new generation, just like Parīkṣit Mahārāja. Produce a new generation. Bāla-krīḍanakaiḥ, from the very childhood, thinking of Kṛṣṇa, playing of Kṛṣṇa, eating of Kṛṣṇa, Kṛṣṇa, Kṛṣṇa... Then he cannot become otherwise. Therefore Prahlāda Mahārāja, he was child, five-years-old child, he was teaching his class fellows. So they refused that "Prahlāda, why you are bothering with this? When we shall get old, we shall think of this Kṛṣṇa." "No," he insisted.

Lecture on SB 2.3.17 -- Los Angeles, June 12, 1972:

So therefore here it is said that uttama-śloka-vārtayā. Vārtā means message, words. So if we pass our time simply by reading and talking about Kṛṣṇa, then the sun will not be able to take away our life. This is the secret. If you want to become immortal, then you always be engaged in kṛṣṇa-kathā. Always, twenty-four hours, always think of Kṛṣṇa. This is Kṛṣṇa consciousness.

Lecture on SB 2.3.22 -- Los Angeles, June 19, 1972:

And if you continue... The inhabitants of Vṛndāvana, you'll find if, when you go there, that in the morning and evening, all of them, they are going different temples and seeing the Deity Rādhā-Kṛṣṇa. So there is no need of education, there is no need of philosophy, there is no need of science. Simply if you visit temples of Viṣṇu, then your life is successful. This is the Kṛṣṇa consciousness process. Simply if you move to the temple and see with your eyes; very simple process. Our, this Kṛṣṇa consciousness program is so simple, at the same time sublime, that you become liberated at the end. Tyaktvā dehaṁ punar janma naiti (BG 4.9). If you simply think of Kṛṣṇa in that way.

Lecture on SB 2.9.10 -- Tokyo, April 26, 1972:

They are enjoying spiritual atmosphere and getting all information from the Vedic literature. How much, I mean to say, fortunate we are, those who have taken shelter of this Vedic literature. We get all information. Is there any doubt? So why should we take so much trouble? Chant Hare Kṛṣṇa, take information, be prepared, and at the time of death, think of Kṛṣṇa. Immediately transferred within a second. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). Within a second, transferred. Because spirit soul is finer than the mind. So mind can be transferred immediately within a second millions of miles away. So how much speed is there for spirit soul, you can imagine. Mind, you can immediately... You are sitting here. Immediately you can transfer mind, Bombay. You are seeing. The kīrtana is going on. It is practical. Manaso vāyuḥ.

Lecture on SB 3.25.1 -- Bombay, November 1, 1974:

So kapilas tattva-saṅkhyātā bhagavān. Kapila is Bhagavān. Nowadays Bhagavān is so cheap. They misuses of the word. But here you will find that Bhagavān is not an ordinary man. Avajānanti māṁ mūḍhāḥ (BG 9.11). Because Bhagavān Kṛṣṇa appeared as human being, so the mūḍhas, rascals and fools, they think of Kṛṣṇa as ordinary human being, mūḍha. Mohitaṁ nābhijānāti mām ebhyaḥ param avyayam, tribhir guṇamayair bhāvaiḥ, mohitam (BG 7.13). So still there are devotees who can understand. Just like Arjuna understood that "Kṛṣṇa, although He's my friend, playing the part of my friend, but He is Supreme Personality of Godhead."

Lecture on SB 3.25.15 -- Bombay, November 15, 1974:

But when we can stop these four principles of miserable condition, namely, no more birth, no more death, no more disease, no more old age, that is called liberation. You can have it. Simply you have to clear your consciousness. How to clear? Now, guṇeṣu saktaṁ bandhāya. If you become conscious of these three material modes of nature, then it is for bondage. Rataṁ vā puṁsi muktaye. And when your consciousness is Kṛṣṇized, simply think of Kṛṣṇa, then it is liberation. Clear idea.

Lecture on SB 3.25.21 -- Bombay, November 21, 1974:

"He is first class yogi." Who is that? "Who is always thinking of Me." And Kṛṣṇa is advising, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Four things only. It is not very difficult thing. Always think of Kṛṣṇa, man-manāḥ. And without becoming devotee, how you can think of Kṛṣṇa? You can think of your business, you can think of your dog, or you can think of your family, or you can think of your lovable object, woman or man and so many. But Kṛṣṇa says, man-manā bhava mad-bhaktaḥ: "You think of Me."

Lecture on SB 3.25.21 -- Bombay, November 21, 1974:

Because we have to think something. Without thinking we cannot remain. This is the simple process. Instead of thinking so many things, you simply think of Kṛṣṇa. The sādhu will teach that. Sādhu's business... Why sādhu, to associate with sādhu, sādhu-saṅga (CC Madhya 22.83)? Now, sādhu will not teach anything else.

Lecture on SB 3.25.26 -- Bombay, November 26, 1974:

Therefore, for the common man, this chance is given. This temple is meant for that purpose, that people will come see the Deity. The Deity is Kṛṣṇa. Don't think otherwise. Kṛṣṇa has agreed to be dressed by you. If you think of Kṛṣṇa, about His virāḍ-rūpa, you will fail to bring dress for that virāḍ-rūpa. His head is on the sky; another leg is on the Pātāla. That is also true. But you cannot conceive of Kṛṣṇa in His virāḍ-rūpa and at the same time dress Him and give Him something to eat. That is not possible. Therefore Kṛṣṇa has become so merciful. Here, of course, the Deity is very big. Not very big. In Hyderabad we have got three times bigger Deity, like... But you can have a small Deity. Many Vaiṣṇava, they carry Deity with them, a small Deity in a small box, and they worship. So Kṛṣṇa... Aṇor aṇīyān mahato mahīyān. He can become bigger than the biggest and the smaller than the smallest. That is Kṛṣṇa.

Lecture on SB 3.25.28 -- Bombay, November 28, 1974:

But the rascals will not do that. They will manufacture some meaning. This meaning this, this meaning that, this meaning that. They will not accept Kṛṣṇa. That is the difficulty. Otherwise there is no difficulty. Even there is difficulty, one can say that "Yes, it is all right. Kṛṣṇa's instruction is there, Kṛṣṇa's Deity is there, but still how can I see? How can I understand?" This is obstinate. That Kṛṣṇa is so kind, "All right, you see Me in the water, come on. Raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ (BG 7.8). Why don't you see Me? You are seeing water and why you take water? For satisfying your thirst, and that quality of satisfying your thirst, I am," Kṛṣṇa says. So if you think of Kṛṣṇa when you become satisfied by drinking water, if you think of Kṛṣṇa, you will become one step advanced, immediately. Is that very difficult? Nothing difficult, but we are obstinate, we will not do that. We will not try to understand Kṛṣṇa, we will not take Kṛṣṇa's instruction. Why it is so? Māyā. Daivī hy eṣā guṇamayī mama māyā duratyayā (BG 7.14), that is very strong. As soon as I try to accept Kṛṣṇa as the Supreme Lord, māyā will whisper in my ear, "No, no, no.

Lecture on SB 3.25.31 -- Bombay, December 1, 1974:

So that, this yoga system, we have to practice, this yoga system. This is called sāṅkhya-yoga. That is explained here, provāca vai bhakti-vitāna-yogam. The more you think of Kṛṣṇa... Satataṁ cintayanto mām, satataṁ kīrtayanto mām (BG 9.14). These are advised in the Bhagavad-gītā. If you always chant Hare Kṛṣṇa mantra, then you remember Kṛṣṇa.

Lecture on SB 3.25.31 -- Bombay, December 1, 1974:

They are first-class yogi. So anyway, some way or other, if you can think of Kṛṣṇa always... That is... We have named Kṛṣṇa consciousness, always conscious of Kṛṣṇa. Then you become the first-class sāṅkhya-yogī. Bhakti-vitānam.

Lecture on SB 3.25.32 -- Bombay, December 2, 1974:

So that is our mission. This Kṛṣṇa consciousness movement is that we are simply trying to convince people what Kṛṣṇa has said, that's all. We are not manufacturing anything. So that is our business. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are training our disciples "Just always think of Kṛṣṇa, chant Hare Kṛṣṇa, and become Kṛṣṇa's devotee, offer Him prasādam, dress Him nicely." Man-manā bhava mad-bhakto mad-yājī: "Worship Me." Worship Kṛṣṇa, the same thing. Kṛṣṇa says, "Worship Me"; we are saying, "Worship Kṛṣṇa." Kṛṣṇa says, "Surrender unto Me"; we are saying, "Surrender to Kṛṣṇa." So we have no difficulty. To become a guru there is no difficulty, provided we repeat the same thing as Kṛṣṇa says. And if you say something more or less, then you are not a guru. Very simple thing. Very simple thing.

Lecture on SB 3.25.35 -- Bombay, December 4, 1974:

Just like Māyāvādī says, "Just imagine the form of God." God's form cannot be imagined. That is not God. Anything imagination is not fact. It must be factual. And the factual information you get from the Vedas. Not only you get the Vedas, when Kṛṣṇa was present on this earth He exhibited His rūpa, His form, His activities, His līlā. Everything He exhibited so kindly. So you have to think of this kṛṣṇa-līlā, Kṛṣṇa's form, Kṛṣṇa's activities. Janma karma ca me divyam (BG 4.9). They are divine. They are not material, because Kṛṣṇa has got divine body, sac-cid-ānanda-vigrahaḥ (Bs. 5.1). But to favor us, because devotees are always anxious to see, therefore He comes.

Lecture on SB 3.25.35 -- Bombay, December 4, 1974:

When Kṛṣṇa said, paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām, sambhavāmi yuge yuge... (BG 4.8). He comes for two business. First business is paritrāṇāya sādhūnām. The sādhus, the santas, or the devotees, they are always, I mean to say, given trouble by this atheistic class of men. So therefore they have no other means. They simply think of Kṛṣṇa. Just like Prahlāda Mahārāja. Even his father was giving him trouble, so much trouble that he was..., he wanted to kill him somehow or other. So they... Here, the santas, they come. They have to suffer so much trouble by the demons. Therefore we have already discussed that verse that, what is that? Titikṣavaḥ kāruṇikāḥ (SB 3.25.21). A santa means he has to suffer. Just see in the Western countries the Lord Jesus Christ. He was preaching about God, God consciousness. That was the only fault, and he was crucified. Just see.

Lecture on SB 3.25.43 -- Bombay, December 11, 1974:

"He's the first-class yogi who is always thinking of Me.' And who always thinks of Kṛṣṇa unless he is a devotee? Therefore you cannot understand Kṛṣṇa without becoming a devotee. In the beginning of Bhagavad-gītā He says to Arjuna, bhakto 'si priyo 'si me: (BG 4.3) "I am talking to you the same old system of yoga, Bhagavad-gītā, because you are My devotee." So if you actually want liberation or fearlessness, no more fear, and if you want actually to become immortal, no more birth, death, old age, and disease, then you have to accept the words of Kṛṣṇa. As He says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). That is bhakti. That is bhakti. So you have to take.

Lecture on SB 3.26.1 -- Bombay, December 13, 1974:

So don't go to rascal. If you want real knowledge, take it from Bhagavān. bhagavān uvāca. Then your knowledge is perfect. That is our process. We, we have taken Bhagavad-gītā as it is, and we are preaching. We don't preach anything else which Bhagavān does not say. Bhagavān says, man-manā bhava mad-bhakto mad-yājī mām... (BG 18.65). We are canvassing, "My dear sir, you just become a devotee of Kṛṣṇa. You always think of Kṛṣṇa." Kṛṣṇa says, man-manā bhava mad-bhaktaḥ. We say, "You just think of Kṛṣṇa." The same thing. There is no change. We do not interpret any way, "This man-manāḥ means this, and mad-bhaktaḥ means that." No. We don't do that. We present as it is. Therefore if Kṛṣṇa sees that "One is presenting My message as I have given," then He is pleased. Therefore, it is said, kintu prabhor yaḥ priya eva tasya. He has become very dear because he does not, nonsensically, he does not nonsensically change the meaning, that "This meaning's that, this meaning's that." Why? When Kṛṣṇa has said, that is everything perfect.

Lecture on SB 3.26.30 -- Bombay, January 7, 1975:

Therefore Rūpa Gosvāmī says that spiritual life can be advanced, the first principle is utsāha. Utsāhāt. Utsāha means enthusiasm: "Yes, Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). I will accept it and work enthusiastically on the principle, as Kṛṣṇa says." Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), and we have to do it, execute it enthusiastically: "Yes, I shall always think of Kṛṣṇa." Man-manāḥ. Kṛṣṇa says directly. Man-manā bhava mad-bhaktaḥ, "You just become My devotee." So we have to be enthusiastic, "Yes, I shall become Kṛṣṇa's devotee." Man-manā bhava mad-bhakto mad-yājī. Kṛṣṇa says, "Worship Me," so we should be very much enthusiastic to worship Kṛṣṇa, offer maṅgala-ārātrika, rise early in the morning. These are all enthusiasm, utsāha. Those who are not enthusiastic, lazy, lethargetic, they cannot advance in spiritual life. Simply sleeping, they cannot make. One must be very, very enthusiastic, positive. Utsāhād dhairyāt.

Lecture on SB 3.26.31 -- Bombay, January 8, 1975:

About him it is stated in the Śrīmad-Bhāgavatam that he practiced this yoga system, the topmost yoga system. What is that? Sa vai manaḥ kṛṣṇa-padāravindayoḥ: "He kept always his mind at the lotus feet of Kṛṣṇa." And his legs engaged for going... He was king, emperor. He had no business to go. But still, he was using his legs to go to the temple. This is this yoga system. You employ your senses. Instead of going to the cinema and standing there for three hours for a ticket, if you engage your legs to come to this temple, it is yoga system, so simple thing. Sa vai manaḥ kṛṣṇa-padāravindayoḥ. Instead of thinking some beautiful woman or beautiful man, if you think of Kṛṣṇa, the most beautiful person, then it is yoga system, so simple.

Lecture on SB 3.26.34 -- Bombay, January 11, 1975:

How you have practiced your bhajana, sādhana, this will be examined at the time of death." If at the time of death you remember Kṛṣṇa, that will be the examination. We are chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare, training the mind. So at the time of death, if you think of Kṛṣṇa, then your examination is passed. Yaṁ yaṁ vāpi smaran bhāvam (BG 8.6). That kṛṣṇa-bhāva immediately will carry you to the Kṛṣṇaloka.

Lecture on SB 3.26.34 -- Bombay, January 11, 1975:

So there is such chance. So how much careful we should be, training our mind so that at the end of life we can think of Kṛṣṇa. That is the Kṛṣṇa consciousness movement, training the mind to think of Kṛṣṇa, the same thing. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This should be trained up. And the... That is also practical. We can understand. Just like some air is passing before us, and there is some good smell, rose smell. We can understand that the air is carrying the flavor of this rose because it is passing through the rose garden. So you cannot see the mind or the air—it does not mean that subtle things are not there. Don't believe your eyes in that way. You have to know things as it is stated here.

Lecture on SB 3.26.34 -- Bombay, January 11, 1975:

So this is very natural. This temple worship is meant for that purpose. Actually, when we see the Deity, immediately our mind become Kṛṣṇa conscious. At least, we think of Kṛṣṇa: "Here is Kṛṣṇa." So that is man-manāḥ. Chanting also, chanting, that is kṛṣṇa-manāḥ, man-manāḥ. In this way you become bhakta. Regularly chanting, you become bhakta. Without becoming bhakta, nobody can chant. So man-manā bhava mad-bhakto mad-yājī. And worship Deity. He has come very kindly to accept your service. You just dress Him, just bathe Him, just decorate Him with ornaments, with garland, with nice thing. So He is ready. Just like a child is ready to accept the service of the mother. The mother dresses the child nicely, and the child accepts. So Kṛṣṇa is so kind that... You cannot capture Kṛṣṇa in His virāḍ-mūrti. You can capture Kṛṣṇa in your capacity. So Kṛṣṇa has agreed. So take this chance. Man-manā bhava mad-bhakto mad-yājī. Worship Him. Why you are denying? It is not difficult, not expensive at all. And in this way, if you follow the process, then your bhāva, your nature, will be changed. You will become a complete devotee.

Lecture on SB 3.26.43 -- Bombay, January 18, 1975:

So if you simply come here, take the impression of Kṛṣṇa and think of Kṛṣṇa while drinking water, you become a devotee. Is it very difficult job? Very easy. Anyone can do. Anyone can do. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Then, if you develop... This is śānta rasa. Then, when you develop your śānta-rasa, then there is dāsya-rasa. Dāsya-rasa means that you want to serve Him. That is further development. "Here is God. No, why not...?" Therefore, according to the Vedic principle, whoever comes to the temple, he brings something to offer to Kṛṣṇa. Not that He requires huge amount of money. No. You must offer something. What is that? Kṛṣṇa says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. Kṛṣṇa is not in want, but if you give something to Kṛṣṇa, that is for your benefit. If Kṛṣṇa accepts something from you, then your life becomes successful.

Lecture on SB 3.26.43 -- Bombay, January 18, 1975:

So this process, if you adopt... Very easy. It is authenticated. We have not manufactured this. It is said in the Bhagavad-gītā, raso 'ham apsu kaunteya (BG 7.8), "That rasa, that satisfaction by drinking water, that is I am." So why not think of Kṛṣṇa like that? You drink so many times water, especially in India. You drink water and think of Kṛṣṇa, you become perfect.

Lecture on SB 3.26.46 -- Bombay, January 21, 1975:

So Kaṁsa was always thinking how to kill Kṛṣṇa. That is also Kṛṣṇa consciousness. He was thinking in a different way, how to kill Kṛṣṇa. A devotee thinks how to... (break) One is favorable, and the other is unfavorable. One is thinking of Kṛṣṇa, how to kill Him, and the other is thinking of Kṛṣṇa, how to serve Him. So this thinking, how to serve Him, is called bhakti, not the otherwise. As Kaṁsa was thinking how to kill Him, that is not bhakti. Bhakti means ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Anukūla. Anukūla means favorable. If you think of Kṛṣṇa in various ways favorably—how to serve Kṛṣṇa, how to decorate Kṛṣṇa, how to give Kṛṣṇa a nice place for residential quarter, temple, how to preach Kṛṣṇa's glories—in this way, if you think, that is Kṛṣṇa consciousness. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā. That is first-class bhakti, how to serve Kṛṣṇa.

Lecture on SB 3.26.46 -- Bombay, January 21, 1975:

So Kaṁsa was always thinking how to kill Kṛṣṇa. That is also Kṛṣṇa consciousness. He was thinking in a different way, how to kill Kṛṣṇa. A devotee thinks how to... (break) One is favorable, and the other is unfavorable. One is thinking of Kṛṣṇa, how to kill Him, and the other is thinking of Kṛṣṇa, how to serve Him. So this thinking, how to serve Him, is called bhakti, not the otherwise. As Kaṁsa was thinking how to kill Him, that is not bhakti. Bhakti means ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Anukūla. Anukūla means favorable. If you think of Kṛṣṇa in various ways favorably—how to serve Kṛṣṇa, how to decorate Kṛṣṇa, how to give Kṛṣṇa a nice place for residential quarter, temple, how to preach Kṛṣṇa's glories—in this way, if you think, that is Kṛṣṇa consciousness. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā. That is first-class bhakti, how to serve Kṛṣṇa.

Lecture on SB 3.26.46 -- Bombay, January 21, 1975:

So our Kṛṣṇa consciousness movement is to turn the consciousness. Everyone is thinking in a different way, consciousness. We are just trying to transfer their consciousness into Kṛṣṇa. Then he will be happy. Sadā tad-bhāva-bhāvitaḥ. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram (BG 8.6). If we practice like that, then we become eligible to be transferred to the spiritual world. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram. We have to give up this body. But if we give up this body, at the time of death, if we can think of Kṛṣṇa, it is very difficult, but if we practice it... Sadā tad-bhāva-bhāvitaḥ. Sadā means always. If we practice this simple method: Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma..., then it is possible. So where is the difficulty? Where is the loss? If we ask you to do something, if you think there will be loss, you may reject it.

Lecture on SB 3.28.1 -- Honolulu, June 1, 1975:

For example, just like Arjuna. He was a military man, and his sva-dharma, his occupational duty, was to fight. So that fighting capacity he engaged himself in the service of Kṛṣṇa, and he became a devotee. Kṛṣṇa certified, bhakto 'si. What did he do? He did not chant Hare Kṛṣṇa mantra. Of course, he was chanting Hare Kṛṣṇa mantra constantly because he was thinking of Kṛṣṇa. He had no other business than to think of Kṛṣṇa. But by formality he did not become a Vaiṣṇava or chanting. But he was always thinking of Kṛṣṇa. Therefore he is certified as the foremost yogi. Yoginām api sarveṣām (BG 6.47).

Lecture on SB 3.28.1 -- Honolulu, June 1, 1975:

So that is the trick—how we shall always think of Kṛṣṇa even we are engaged in our occupation duty. That will make us perfect. Actually, real sva-dharma is to be attached to Kṛṣṇa. Because we are part and parcel of Kṛṣṇa, but because we have got this material body, we have got this bodily concept of life. Therefore the Vedic injunction is divided that one class should be brāhmaṇa, one class should be kṣatriya, one class should be vaiśya, another should be śūdra. In this way they should cooperate for the ultimate benefit of life, just like in our body there is the head, there is the arm, there is the belly, and there is the leg. So we are all cooperating for upkeep of the body. Similarly, if either as a brāhmaṇa or as a kṣatriya or as a śūdra we keep up in mind that we have to serve Kṛṣṇa, then in either position we can become perfect. That is confirmed in many places.

Lecture on SB 3.28.17 -- Nairobi, October 26, 1975:

So I am very glad that you are trying to capture what is real Kṛṣṇa consciousness. And this is the only process. Think always... Man-manā bhava mad-bhakto mad-yājī mām (BG 18.65). Think always, "Kṛṣṇa is my Lord." That is thinking. This thinking should be always. It doesn't cost anything. If you think, "Here is Kṛṣṇa. He is my Lord," what does it cost? And where is the loss? There is no loss, but the gain is enormous if you simply think of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. And who will engage his mind in Kṛṣṇa unless he is a devotee? How you become devotee? Śravanaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda... (SB 7.5.23). This śravanaṁ kīrtanam. Simply hear about Kṛṣṇa, chant about Kṛṣṇa. Then you become automatically. You don't require any education. Simply sit down and hear about Kṛṣṇa. Śravanaṁ kīrtanaṁ viṣṇoḥ. Not other subject matter. Viṣṇu or Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you do not understand, if you simply hear the chanting, you become pious. You become pious.

Lecture on SB 3.28.18 -- Nairobi, October 27, 1975:

So dhyāyed devaṁ samagrāṅgam. The dhyāna, the meditation, should begin from the lotus feet. As soon as you begin kīrtana, first of all concentrate your mind on the lotus feet, not all of a sudden jump over the face. Be practiced to think over the lotus feet, then still higher, the knees, then the thighs, then the belly, then the chest. In this way, at last go to the face. This is the process. It is described in the Second Canto. The process is how to think of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. This is meditation. So this... By kīrtana it becomes very easy. If you chant Hare Kṛṣṇa mahā-mantra twenty-four hours like Haridāsa Ṭhākura... That is not possible. So as much as possible... Tīrtha-yaśasa. Kīrtana, this is also kīrtana. We are talking about Kṛṣṇa, reading about Kṛṣṇa, reading Kṛṣṇa's instruction in the Bhagavad-gītā or reading Kṛṣṇa's glories in the Śrīmad-Bhāgavatam. They are all kīrtana. It is not that simply when we sing with musical instruments, that is kīrtana. No. Anything you talk about Kṛṣṇa, that is kīrtan.

Lecture on SB 3.28.18 -- Nairobi, October 27, 1975:

Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31) means that... Vacāṁsi vaikuṇṭha-guṇānuvarṇane. This is the character of Mahārāja Ambarīṣa, that whenever he would talk, he would talk about Kṛṣṇa. This is kīrtana. He won't talk anything else. Sa vai manaḥ kṛṣṇa-padāravindayoḥ (SB 9.4.18). Whenever he will think, he will think of Kṛṣṇa—His lotus feet, His body, His hands, His flute. This is meditation. Meditation means that... Trance means when your mind is so fixed up on Kṛṣṇa or Viṣṇu that not for a second your mind is deviated from the Kṛṣṇa's form. That is called trance. Not artificially. You can practice it. If you see Kṛṣṇa daily in the temple, if you worship, you offer your obeisances—man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65)—naturally you will think of Kṛṣṇa twenty-four hours, and that will make you more pious, because without being pious, nobody can think of Kṛṣṇa. Yeṣāṁ anta-gataṁ pāpam. Pious means there is no reaction of sinful life. It is all squared up. That you can do at any moment. Kṛṣṇa takes charge. Kṛṣṇa says, buddhiḥ sarva-pāpebhyo mokṣayiṣyāmi. He can do that. He can nullify the destiny.

Lecture on SB 3.28.19 -- Nairobi, October 29, 1975:

The meditation which was possible in the kṛte, in the Satya-yuga... Satya-yuga continued for twelve lakhs of years; then Treta-yuga, eight lakhs of years... No, Satya-yuga, eighteen lakhs; then Treta-yuga, twelve lakhs; then Dvāpara-yuga, eight lakhs; and Kali-yuga, four lakhs. Altogether forty-three. So bhakti-yoga includes everything. So this process, this arcanā process. If we... Everyone alternately they should learn how to worship. That will give the impression of the Lord within the heart, and then, either you are walking or you are sitting or you are lying or you are eating or you are talking, you'll always think of Kṛṣṇa. This is the process. It will be automatically done. Sthitaṁ vrajantam āsīnaṁ śayānaṁ vā guhāśayam. Generally the yogis, they try to find out the Viṣṇu mūrti within the core of the heart, but this is as good. When you are walking on the street, then, if you are thinking, there will be no hindrance to your activities, but you can think of Kṛṣṇa. Sa vai manaḥ kṛṣṇaḥ. Just like Mahārāja Ambarish. He was emperor. He had many responsibilities, but he practiced how to think of Kṛṣṇa always.

Lecture on SB 3.28.19 -- Nairobi, October 29, 1975:

Sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane (SB 9.4.18). You engage your senses. So this is practice. First of all think of the Deity. First of all think of the lotus feet, then the knees, then the eyes, then the belly, then the chest. In this way, as you become practiced, then go further, advance. In this way, when you become fully practiced, then automatically, in whatever condition you are, you will be able to meditate upon Kṛṣṇa. That is the highest perfection of life. Satataṁ kīrtayanto mām (BG 9.14). Satataṁ cintayanto mām. If you always think of Kṛṣṇa, always chant... Chanting is also meditation. As soon as you chant, you immediately remember Kṛṣṇa, His form, His name, His quality, His pastimes. So where is difficulty? The Gosvāmīs practiced it.

Lecture on SB 3.28.19 -- Nairobi, October 29, 1975:

So if he sits down to meditate upon the Lord, it will not be possible. It will not be possible. His mind will be disturbed, and he will think of his business transaction. So that is natural. But if you chant Hare Kṛṣṇa loudly, you will be forced to hear "Kṛṣṇa," and that Kṛṣṇa immediately comes within your mind by force. So it is better process than sit down and think of Kṛṣṇa.

Lecture on SB 3.28.20 -- Nairobi, October 30, 1975:

This arca-vigraha... By offering worship to the Deity, you see the lotus feet is there, the ankle is there, the mark in the sole is there. Everything is there. So each and every part you study and understand, "Kṛṣṇa is here. Kṛṣṇa is there." This is meditation. It is not that the rascal's theory that God is everywhere except in the temple. No. It is not like that. He is everywhere. Now He has appeared in this temple specifically to show His mercy how we can study very analytically: "Here is feet. Here is hand. The feet is marked with these symptoms. His hand is like this. His flute is like this. His hair is like this. Eyes are..." Study everything minutely. Then that is meditation, and this will help you to think of Kṛṣṇa constantly, and that will be trance, samādhi, samādhi, practical. It is not to be imaginary. The Māyāvādīs, they think that it is imagination. No, it is not imagination. It is confirmed by the śāstras, sādhu śāstra guru vākya.

Lecture on SB 3.28.21 -- Nairobi, November 1, 1975:

Therefore inviting. Kṛṣṇa is coming, inviting. We are also, on behalf of Kṛṣṇa, inviting. Na yatra bhāsayate sūryaḥ. So you come to that spiritual life. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). And what is? How you can go there? Very simple. Very simple. Kṛṣṇa has given you the simple program. What is that? Manmanā bhava mad-bhakto mad-yājī māṁ namaskuru mām evaiṣyasi asaṁśayaḥ (BG 18.65). If you simply follow these four principles without arguing foolishly and rascally, manmanā bhava mad-bhakto (BG 18.65), these four principles. "Always think of Me," Kṛṣṇa says. Not I am saying, but Kṛṣṇa personally saying, man-mana bhava mad-bhakto: "Just become My devotee," and māṁ namaskuru, "worship Me." So it doesn't require any M.A., Ph.D. degrees. It doesn't require that Apratihatā. Bhakti is apratihatā, without any hindrance. Nobody can say that "Because I am poor," "Because I am uneducated," "Because I am black," "Because I am white"—no "because." Any condition of life, you can become a devotee and go back to home, back to This is Kṛṣṇa consciousness movement. No material condition can check you. This is our movement.

Lecture on SB 5.5.1-2 -- Bombay, March 25, 1977:

So bhakti-mārga is not very difficult. Very easy. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Any child can do it. Any child, if he sees the form of Lord Kṛṣṇa in the temple, he remembers, and he continues to think of Kṛṣṇa. Man-manā bhava mad-bhakto. And if you think of Kṛṣṇa always, automatically you become devotee. Man-manā bhava mad-bhakto. And then mad-yājī, little offering. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Where is the difficulty? Little flower, little fruit, little water. Kṛṣṇa is not poor person, (that) He wants something from you. But yo me bhaktyā prayacchati. He wants to revive your original Kṛṣṇa consciousness. Therefore He comes. Yadā yadā hi dharmasya glānir bhavati bhārata (BG 4.7). So in India we have got this opportunity. Why should we miss this opportunity? It is a suicidal policy. Don't do it. Take to it very seriously.

Lecture on SB 5.5.2 -- Hyderabad, April 11, 1975:

If you have acted like devas or bhaktas, then tyaktvā dehaṁ punar janma naiti mām eti: (BG 4.9) you can immediately transfer to the spiritual world, go to Kṛṣṇa, go to Vaikuṇṭha. Yānti deva-vratā devān (BG 9.25). If you are thinking of some demigods whom you are worshiping, you can go there. Bhūtejyā yānti bhūtāni pitṟn yānti pitṛ-vratāḥ, mad-yājino 'pi yānti mām. If you think of Kṛṣṇa, then you go immediately. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). Everything is there.

Lecture on SB 5.5.2 -- Hyderabad, April 13, 1975:

"This is my country. I have to worship it. I have to develop." All these consciousness is just the opposite number of Kṛṣṇa consciousness, when we shall always think of Kṛṣṇa, satataṁ cintayanto mām: always thinking of Kṛṣṇa, how to spread Kṛṣṇa's glories. How it is possible to adopt the means and ways and plans and always thinking. Just like Śrī Caitanya Mahāprabhu did and all the ācāryas, the Gosvāmīs. We have to follow mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186).

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

Because you are not practiced. You practice to chant Hare Kṛṣṇa, at the time of death it will come. Abhyāsa-yoga-yuktena cetasā nānya-gāminā (BG 8.8). That is advised. You practice it and you'll remember. Sadā tad-bhāva-bhāvitaḥ. If you practice twenty-four hours, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, then at the time you'll chant Kṛṣṇa, Kṛṣṇa, Kṛṣṇa. Otherwise, there is no possibility. Sadā tad-bhāva-bhāvitaḥ. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram (BG 8.6). So we have to practice. That is natural. If you always think of something, at the time of death you will think like that. So if you think of Kṛṣṇa, man-manā bhava mad-bhakto mad-yājī māṁ nama... Therefore Kṛṣṇa adv..., mām evaiṣyasi asaṁśayaḥ (BG 18.65). You simply add up these four principles, always think of Me, you become My devotee, and offer obeisances unto Me, man-manā bhava mad, mad-yājī, worship Me. You do these four things then mām evaiṣyasi asaṁśayaḥ (BG 18.65), without any doubt you are coming to Me.

Lecture on SB 5.5.3-4 -- Bombay, March 29, 1977:

If we take it for proper utilization of our this great boon of life, human form of life, then we become dharmī, and our life is successful. What Kṛṣṇa says, that is not at all difficult. Even a child can perform. What Kṛṣṇa said? Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Very simple thing. Kṛṣṇa says, "Always think of Me." What is the difficulty? Even a child can think of Kṛṣṇa. If he goes to the temple and if he understands from his parents that "Here is the Deity, Kṛṣṇa," it impresses. He understands, "Here is Kṛṣṇa." Because he is simple. So he can also think of Kṛṣṇa: "I went to the temple, I saw Kṛṣṇa very nicely dressed, very nicely decorated. Very nice foodstuff was offered, and I got the prasādam."

Lecture on SB 5.5.3-4 -- Bombay, March 29, 1977:

And you have performed great austerities, penances, but you do not know what is Kṛṣṇa—then it is useless waste of time. Nārādhito yadi haris tapasā tataḥ kim. What is the value of your tapasya? Real thing you do not understand. So ārādhito yadi haris tapasā tataḥ kim, nārādhito yadi haris tapasā tataḥ kim, antar bahir yadi haris tataḥ kim. If you have learned these four principles as instructed by Bhagavān, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru... (BG 18.65). Very simple thing. Antar bahir, within and without, if you have learned to think of Kṛṣṇa, antar bahir yadi haris tapasā, then where is the use of tapasya? It is already achieved. Because you are thinking always, externally and internally, Kṛṣṇa. And nārādhito yadi haris. Antar bahir yadi haris tapasā tataḥ kim. If you have not learned the art of thinking Kṛṣṇa externally and internally, then what is the use of your so-called tapasya?

Lecture on SB 5.5.16 -- Vrndavana, November 4, 1976:

So it does not depend on literary career. A devotee is simply satisfied if he can think of Kṛṣṇa. Kṛṣṇa wants that. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Kṛṣṇa never said that "You become a great paṇḍita or grammarian to read Bhagavad-gītā or Śrīmad-Bhāgavatam." That, if you can, if you have, you can. Otherwise, anyone, even a child, can do this, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). One can come into this temple and offer obeisances. That will also do. Therefore a devotee can be satisfied in any condition of life, provided he can think of Kṛṣṇa's lotus feet. That's all. That much. So therefore Prahlāda Mahārāja said that "I have no problem." Naivodvije para duratyaya.

Lecture on SB 5.5.24 -- Vrndavana, November 11, 1976:

So this bhakti-yoga or any yoga... Real yoga, or the first-class class yoga, is bhakti-yoga. Yoginām api sarveṣāṁ. There are many yogis. Out of them, the bhakta-yogi... Yoginām api sarveṣāṁ mad-gata āntarātmanā (BG 6.47). Without becoming a bhakta-yogi, nobody can think of Kṛṣṇa always. That is not possible. Satataṁ kīrtanyanto māṁ yatantaś ca dṛḍha-vratāḥ. The bhakti-yoga we are teaching in this Kṛṣṇa consciousness movement twenty-four hours' engagement. Superficially we engage from four o'clock in the morning till ten o'clock at night, and that is resting time.

Lecture on SB 5.5.25 -- Vrndavana, November 12, 1976:

And what is that surrendering? Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru, mām evaiṣyasi asaṁśayaḥ (BG 18.65). Without any doubt. He is giving assurance. Four things only. Always think of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī mām. Anyone can do it. Everyone can offer Kṛṣṇa patraṁ puṣpaṁ phalaṁ toyaṁ (BG 9.26). Everyone can hear from Kṛṣṇa what is Kṛṣṇa. Where is the difficulty? The difficulty is that we want enjoyment in this material world. That is the difficulty. Therefore it is recommended that akiñcanānāṁ mayi bhakti-bhājām. For a devotee there is no problem.

Lecture on SB 5.5.26 -- Vrndavana, November 13, 1976:

This is the way. You increase your attachment, see Kṛṣṇa in the temple, man-manā bhava mad-bhakto (BG 18.65), think of Kṛṣṇa, and chant Kṛṣṇa's name and offer obeisances Kṛṣṇa. These things you can teach even to the small children. They can be practiced to see Kṛṣṇa and increase attachment for Kṛṣṇa. That is wanted. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. But this bhakti-yoga should be practiced not from the nondevotees. Then it will be not possible. Mayy āsakta-manāḥ pārtha yogam..., mad-āśrayaḥ. Not jñānīs' āśraya or yogis' āśraya, no. Then you'll never be able to see. Mad-āśraya. Either you take shelter of Kṛṣṇa... You cannot take shelter of Kṛṣṇa directly, that is not possible, but one who has taken shelter of Kṛṣṇa, you can take shelter of him. That is mad-āśrayaḥ, one, mat-āśrayaḥ: "a person who has taken shelter of Me." That means His devotee, a pure Vaiṣṇava, a Vaiṣṇava guru. You have to take shelter of. Then you can practice bhakti-yoga. Then never mind what you are.

Lecture on SB 5.6.3 -- Vrndavana, November 25, 1976:

So if you want to be first-class yogi, always think of Kṛṣṇa within your mind. Do not make friendship that you have become very much advanced: "Now my mind is controlled." It is not so easy, sir. Therefore it is warned, na kuryāt karhicit. Never trust your mind. Always distrust. In any moment it, the mind, can drag you. The example is given here, caskanda tapa aiśvaram. Yad-viśrambhāc cirāc cīrṇaṁ caskanda tapa aiśvaram. Even Lord Śiva—he is called Mahadeva; not only deva, but Mahādeva—he became captivated by seeing the young woman's incarnation, Mohinī-mūrti, became so much captivated.

Lecture on SB 6.1.15 -- London, August 3, 1971:

At the time of death, somehow or other, if you are fortunate enough to remember Kṛṣṇa, then your life is successful. I shall describe this instance in these discourses, Ajamila, how he became delivered. So the real purpose is ante nārāyaṇa-smṛtiḥ: at the time of death we may be able to think of Kṛṣṇa. Then life is successful.

Lecture on SB 6.1.15 -- London, August 3, 1971:

Well, we think of Bhagavad-gītā first, then others. Bhagavad-gītā says that yoga should be practiced concentrating one's mind on Kṛṣṇa. Mat-parāyaṇaḥ. Vāsudeva-parāyaṇaḥ. Nārāyaṇa parāyaṇaḥ. These words are there. So if yoga practice is performed by concentrating one's mind on Kṛṣṇa or Viṣṇu, that is first-class yoga, and that is stated in the Bhagavad-gītā, yoginām api sarveṣāṁ mad-gatenāntarātmanā: (BG 6.47) "Of all yogis, one who is always thinking of Me within the heart, he is first-class yogi." So if you are practicing yoga, we should recommend that you think of Kṛṣṇa within your heart. That will help you. That is our advice. But if you think something else, that is your business. (laughter) We cannot advise anything.

Lecture on SB 6.1.15 -- Auckland, February 22, 1973:

These are nine items: śravaṇaṁ kīrtanaṁ smaraṇaṁ vandanaṁ dāsyaṁ sakhyam ātma-nivedanam arcanaṁ vandanam, like that. There are nine items. Śravaṇam, hearing, chanting. Hearing and chanting, kīrtanam. Smaraṇam, thinking of Kṛṣṇa. Anyone can think of Kṛṣṇa. Here is Kṛṣṇa's form. You see and get the form within your heart and think of Kṛṣṇa, meditate. Where is the difficulty? There is no difficulty. Śravaṇaṁ kīrtanam. You hear about Kṛṣṇa, Bhagavad-gītā, Śrīmad-Bhāgavatam. You haven't got to do anything. And kīrtanam also. Hearing means somebody is speaking and others are hearing.

Lecture on SB 6.1.15 -- Auckland, February 22, 1973:

So śravaṇam is so perfect also. Parīkṣit Mahārāja attained perfection simply by hearing seven days. Similarly, Śukadeva Gosvāmī, he also attained perfection by speaking seven days to Parīkṣit Mahārāja. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇam (SB 7.5.23). Prahlāda Mahārāja, he was put into so many difficulties by his atheist father, Hiraṇyakaśipu, but he was simply remembering Nārāyaṇa, Kṛṣṇa. Because he was a child, five years old, how he can fight with his father? His father was the greatest demon, powerful, and he was against the child. So he used to simply think of Kṛṣṇa, smaraṇam.

Lecture on SB 6.1.15 -- Honolulu, May 15, 1976:

So somehow or other, Kṛṣṇa, if we get Kṛṣṇa arisen in our heart... Sa vai manaḥ-kṛṣṇa-padāravindayoḥ (SB 9.4.18). If we simply concentrate our mind, that is real meditation, to think of Kṛṣṇa—man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65)—then everything will be cleansed automatically.

Lecture on SB 6.1.19 -- Denver, July 2, 1975:

We have to come through the evolutionary process from aquatics to plants, trees, insects, serpents, birds, beasts. In this way we have come to this human form of life. And in this life we can hear about Kṛṣṇa, think about Kṛṣṇa, see Kṛṣṇa's Deity, so many opportunities. And if you take this opportunity, be accustomed to think of Kṛṣṇa... When we speak of Kṛṣṇa, means God. Kṛṣṇa is the God, Supreme. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). Kṛṣṇa is the Supreme Personality of Godhead. So Kṛṣṇa has very kindly agreed to come to your city, Denver city, this temple. Take advantage of it. Come daily, see Kṛṣṇa, think of Kṛṣṇa, chant Hare Kṛṣṇa, take Kṛṣṇa's prasādam, and be happy. This is our movement. We want to see that everyone is happy. That is the Vedic vision. Sarve sukhino bhavantu. This is human life. Human life means paropakāra.

Lecture on SB 6.1.26-27 -- Philadelphia, July 12, 1975:

Now, his position is different. But if I am similarly affected, similarly affectionate to my dog, then what is my position? Or anything. Naturally, I will think of my dog, and immediately I shall get the another body like a dog, or dog. This is nature's law. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram. At the time... The test will be at the time of death, what kind of body you are going to get. So yaṁ yaṁ vāpi smaran bhāvam. The... Just like he is very much affectionate to his son. He is thinking of his son. Similarly, if you very much affectionate to your dog or something else, you will think at that time. Therefore practice Hare Kṛṣṇa so that at the time of death you can think of Kṛṣṇa and your life is successful.

Lecture on SB 6.1.27-34 -- Surat, December 17, 1970:

But Kṛṣṇa is so kind, even somebody is disposed to Him in an inimical attitude, he also gets salvation. For example, Kamsa, Dantavakra, Śiśupāla, Hiraṇyakaśipu, Rāvaṇa. They were not friendly. Still, because they thought of the Supreme Personality of Godhead, consciousness were there, but it was unfavorable. Bhakti means favorable. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Favorably. That is bhakti. And pratikūlyena, just in the opposite way, thinking of Kṛṣṇa in inimical way, that is also accepted by Kṛṣṇa. Kṛṣṇa is so kind. Anyone who thinks of Kṛṣṇa always, he is the greatest yogi. So even the enemies who think of Kṛṣṇa always, although unfavorably, he becomes a yogi because thinking of Kṛṣṇa.

Lecture on SB 6.1.37 -- Los Angeles, June 3, 1976:

So this word is a very important word, vāsudevokta-kāriṇaḥ. A devotee has nothing to do anything more except to execute the order of Kṛṣṇa. That is transcendental platform. They do not know what is transcendental plat... Transcendental meditation means to think of Kṛṣṇa always. That is transcendental meditation.

Lecture on SB 6.1.37 -- Los Angeles, June 3, 1976:

So we are Kṛṣṇa conscious men or we are known as Hare Kṛṣṇa men. Anyway... So we are not manufacturing something imaginary. That is not our position. Vāsudevoktaḥ. We are simply excecuting what Vāsudeva has spoken, that's all. So our task is very easy, because we haven't got to manufacture, tax our brain, to create something nonsense. No. Our position is very clear. Kṛṣṇa has said man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is Kṛṣṇa's words. So many things, these are important things. Kṛṣṇa says that "Always think of Me." So we are saying the same thing. "My dear friend, my dear student, my dear son, chant Hare Kṛṣṇa." Then you'll think of Kṛṣṇa. Man-manā. And, who will chant Hare Kṛṣṇa? Mad-bhakto. Unless one agrees to become a devotee of Kṛṣṇa, why he'll chant? Man-manā bhava mad-bhakto mad-yājī: "You worship Me." So we have created this temple.

Lecture on SB 6.1.39 -- Los Angeles, June 5, 1976:

Then next life, tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). It is explained in the... Tyaktvā deham, everyone has to give up this body, but if, at the time of quitting this body, you think of Kṛṣṇa, immediately you go back to home, back to Godhead, Kṛṣṇa. This is opportunity. If you ask, of course, anyone who is desirous of going back to home, back to Godhead, he knows everything about Kṛṣṇa. Otherwise, why he should be eager?

Lecture on SB 6.1.45 -- Los Angeles, June 11, 1976:

Kiṁ punar brāhmaṇāḥ puṇya bhaktā rājarṣayas tathā (BG 9.33). Bhajasva mām. This is Kṛṣṇa's instruction. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī: "Simply always think of Me." This is the law and order. Who cannot think of Kṛṣṇa? Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Very easy. Where is the difficulty? This is always thinking of Kṛṣṇa. Man-manā, bhava mad-bhakto. And unless one is devotee, he cannot spend time in that way, "Hare Kṛṣṇa, Hare Kṛṣṇa." Only the devotees can do. And mad-yājī, to worship Kṛṣṇa.

Lecture on SB 6.1.50 -- Detroit, June 16, 1976:

Therefore our business is... "Artificially, I shall not see anything." Now how it is possible? You'll see in the mind. Suppose you close your eyes, but there are so many impressions, they will come within the mind. Even if you close your eyes. The so-called meditation means he has closed his eyes but he's thinking of his beloved or his business or something like, something like that. So is not possible. First of all, you have to fix up your mind in Kṛṣṇa. Always think of Kṛṣṇa. That is advised by Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru. These four principles guarantees, Kṛṣṇa says. Mām evaiṣyasi asaṁśayaḥ (BG 18.65). If you simply execute these four things, then Kṛṣṇa guarantees, asaṁśaya, without any doubt you are coming back to me, back to home, back to Godhead.

Lecture on SB 6.1.50 -- Detroit, June 16, 1976:

Because they are thinking always of the nation, of the community. That is good. But a Vaiṣṇava is not only thinking of the community or society or family, he is thinking of all living entities. That is Vaiṣṇava. Lokānāṁ hita-kāriṇau, all planets. That is Vaiṣṇava. Nānā-śāstra vicāraṇaika nipuṇau sad-dharma-saṁsthāpakau lokānāṁ hita-kāriṇau tri-bhuvane mānyau śaraṇyākarau. This is Vaiṣṇava business. They are not thinking for a particular... That includes, Kṛṣṇa includes everything. So if you think of Kṛṣṇa, then automatically you'll think of everything. The same process, watering the root. Why we are preaching? Why, what was the necessity to come in the Western country? No. Kṛṣṇa wants, Caitanya Mahāprabhu wants. Therefore devotee goes from town to town, village to village. Pṛthivīte āche yata nagarādi-grāma. This is Vaiṣṇava. He is thinking for everyone. Because it is a fact, without Kṛṣṇa consciousness, everyone is suffering. That's a fact. So therefore preaching is so important—to awaken them. Jīva jago, jīva jago, gauracand... This is Gauracand, Caitanya Mahāprabhu's mission, to awaken everyone from this material entanglement. That is preaching.

Lecture on SB 6.1.50 -- Detroit, June 16, 1976:

So therefore when we come to the full-fledged human form of life, developed consciousness, we must utilize it, as it is advised by Kṛṣṇa Himself, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). "Always think of Me, man-manā," And who can think of Kṛṣṇa unless he's devotee? Man-manā bhava mad-bhakto. Who is nondevotee, he'll think of something else. "Why I think of Kṛṣṇa?" Therefore to stick to this principle, to apply the mind always in Kṛṣṇa, that means he's devotee. This is devotee. Devotee means not with four hands or four legs, no. The hands, legs are the same. But his mode of thinking different. That's all. That is devotee. Devotee does not depend on the country, color or religion or circumstance. Devotee means the mind. Anyone who is always thinking of Kṛṣṇa, he is devotee. That is the first qualification of devotee. Man-manā bhava mad-bhakto. Therefore we have to practice. Abhyāsa yoga-yuktena... (BG 8.8). This is called abhyāsa. Mind is going out of my control. I want to think of Kṛṣṇa, but mind is thinking something else. This is called yoga practice. So we have to catch again mind: "Why you are going there? Come here. Think of Kṛṣṇa."

Lecture on SB 6.1.63 -- Vrndavana, August 30, 1975:

There is every chance of being influenced by these lusty desires, and that is going on, especially in the Western country. They lusty for fulfilling these lusty desires there are so many clubs at night, nightclubs, bottomless and topless and so many advertisements. This is not civilization. Civilization is peaceful life, and we should be satisfied in simple mode of life and always think of Kṛṣṇa. Therefore Vṛndāvana life is like that, Vṛndāvana life, especially those who are engaged in devotional service. So we have opened this temple to give facility to the elderly section of the human being to come and live with us.

Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975:

Unfortunately nowadays first-class man means kill Kṛṣṇa. This is first-class man. All these so-called rascal scholars of Bhagavad-gītā, their only business is how to kill Kṛṣṇa, pounce Him, (Kamsa?), as Kamsa was planning how to kill Kṛṣṇa. That was his plan, demon. He was also thinking of Kṛṣṇa, but he was thinking Kṛṣṇa, how to kill Him. So that is not bhakti. Kṛṣṇa consciousness... He was also Kṛṣṇa conscious. He was thinking always, twenty-four hours, Kṛṣṇa, how to kill Kṛṣṇa. So that is not bhakti. Bhakti means how to serve Kṛṣṇa. That is bhakti. Ānukūlyena kṛṣṇānuśīlanaṁ, na tu pratikūlyena (CC Madhya 19.167). Pratikūla means adverse. Yes. If you think of Kṛṣṇa adversely, how to kill this Kṛṣṇa consciousness movement... Of course, Kṛṣṇa is so nice that even if you think of Kṛṣṇa adversely, because you'll chant "Kṛṣṇa, Kṛṣṇa," you will get benefit. Kṛṣṇa is so nice.

Lecture on SB 6.2.11 -- Allahabad, January 16, 1971:

Just like Kamsa. Kamsa was also Kṛṣṇa conscious, always thinking of Kṛṣṇa, but that was unfavorably. His business was how to kill Kṛṣṇa. He was thinking of Kṛṣṇa but his business was he was thinking, "How to kill Kṛṣṇa?" That is prātikūla. Prātikūla is not bhakti. When you think of Kṛṣṇa against His desire, against the principle of satisfying Him, that is not bhakti, although that is also Kṛṣṇa consciousness. An enemy of Kṛṣṇa, he is also thinking of Kṛṣṇa. That does not mean that he is Kṛṣṇa conscious. He is Kṛṣṇa conscious unfavorably. Therefore it is not bhakti. You have to act favorably. So Arjuna became a devotee because he acted favorably for satisfaction of Kṛṣṇa. It was not favorable to the material life but it was favorable to Kṛṣṇa. That should be your business, how Kṛṣṇa should be satisfied. And therefore naturally it is concluded that "How I can satisfy Kṛṣṇa?" You have to satisfy his representative.

Lecture on SB 6.2.12-14 -- Allahabad, January 17, 1971, at Kumbha-mela:

So yad asau bhagavan-nāma mriyamāṇaḥ samagrahīt. Because the Yamadūta..., yes, Viṣṇudūta says that "We know that this person was addicted to sinful activities throughout his whole life, but at the time of his death he has remembered. He has uttered offenselessly once the name of Nārāyaṇa." But one should not think that "All right. Let us go on committing all sinful activities, and at the time of my death I shall think of Nārāyaṇa or Kṛṣṇa." That is not possible. That is explained in the Bhagavad-gītā. If you practice when you are alive, when you are strong for chanting the holy name of Kṛṣṇa or Nārāyaṇa, then there may be chance. Otherwise it is not possible. Not that a layman will all of a sudden will chant "Nārāyaṇa."

Lecture on SB 6.2.14 -- Vrndavana, September 17, 1975:

So some way or other... Yena tena prakāreṇa manaḥ kṛṣṇe niveśayet. This is the process. Somehow or other, you engage your mind in Kṛṣṇa. Yena tena prakāreṇa. Without any regulative principle? Yes. Sarve vidhi-niveṣedhāḥ syur etayor eva kiṅkarāḥ. If you some way or other think of Kṛṣṇa, then the vidhi-niṣedhā, vidhi-niṣedhā, regulative principle and forbidden things Just like we have got our regulative principle that "Chant Hare Kṛṣṇa mantra at least sixteen rounds." This is called vidhi. And niṣedhā: don't have illicit sex, don't eat meat, don't have intoxication, don't indulge in gambling. These are niṣedhā. So sarve vidhi-niṣedhāḥ syur etayor eva kiṅkarāḥ. As soon as you go on chanting the holy name of the Lord, vidhi, sixteen round, this niṣedhā will automatically follow. Yasyāsti bhaktir bhagavaty akiñcanā sarvair guṇais tatra samāsate surāḥ (SB 5.18.12). This is the process.

Lecture on SB 6.2.14 -- Vrndavana, September 17, 1975:

This is the process. Somehow or other, yena tena prakāreṇa, you think of Kṛṣṇa, you chant Kṛṣṇa's name, you just offer your obeisances, and... This temple is here. There are many temples. What is the process? Process... If somebody comes here, he immediately think of Kṛṣṇa. By seeing Kṛṣṇa's Deity... Kṛṣṇa's Deity and Kṛṣṇa is not different. So even if he thinks that it is some stone Deity, but Kṛṣṇa's stone Deity... Therefore "Kṛṣṇa's," he says—that will benefit him. Some way or other, he is chanting "Kṛṣṇa." "Kṛṣṇa and Balarāma is very nice in this temple." So that "Kṛṣṇa" and seeing Kṛṣṇa, thinking of Kṛṣṇa, chanting Kṛṣṇa Man-manā bhava mad-bhakto mad-yājī (BG 18.65). And if you worship Kṛṣṇa, offer ārātika, bhoga, decorate with flowers Śrī-vigrahārādhana-nitya-nānā-śṛṅgāra-tan mandira-mār...** Even you wash this temple, you get the benefit. Somehow or other, be in touch with this temple, with the holy name, with the Vaiṣṇava. In this way, by constant association-saṅgāt sañjāyate kāmaḥ—by association of devotees, you become a Kṛṣṇa devotee.

Lecture on SB 6.3.27-28 -- Gorakhpur, February 20, 1971:

The gopīs... Kṛṣṇa became absent from Vṛndāvana, so their mind was always absorbed in the thought of Kṛṣṇa. When Kṛṣṇa was present in Vṛndāvana, that time also. When Kṛṣṇa used to go the forest, the gopīs were thinking of Kṛṣṇa always: "Oh, how Kṛṣṇa is walking on the rough field. There are so many stone chips. Kṛṣṇa's feet is so soft. How He is feeling?" And feeling this, they were crying. That was the gopīs. So therefore, as Kṛṣṇa and Kṛṣṇa's thought, they are absolute, there is no difference... Therefore it is said Kṛṣṇa never goes a step forward from Vṛndāvana because gopīs have captured them. Kṛṣṇa cannot go out of Vṛndāvana on account of gopīs always thinking of Him. The gopīs will never cease to think of Kṛṣṇa; therefore it is not possible for Kṛṣṇa to go out of Vṛndāvana, although physically He may not be present. He has no difference between physical or mental, or subtle or gross. He has no such difference. Kṛṣṇa is absolute any way. Similarly, if you also think of Kṛṣṇa, if you are also pure devotee, then Kṛṣṇa is always with you. That is the advantage. Otherwise, how Kṛṣṇa says, yoginām api sarveṣāṁ mad-gatena (BG 6.47)? The topmost yogi: those who are always thinking of Kṛṣṇa. Pavitra-gāthā.

Lecture on SB 7.6.1 Excerpt -- San Francisco, March 16, 1968:

Kindly go out of our heart so that I, we can do our duties." That was their prayer. Therefore that is Kṛṣṇa consciousness, ideal Kṛṣṇa consciousness. You have to mold your life in such a way that you cannot think of Kṛṣṇa, you cannot think but Kṛṣṇa, only. The gopīs were doing their duties. They were household..., housewife, girls. They had their husbands, children. But in spite of all these things, they were thinking of Kṛṣṇa.

Lecture on SB 7.6.1 Excerpt -- San Francisco, March 16, 1968:

So this is the instruction in the Bhagavad-gītā. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Kṛṣṇa says that "Always be thinking of Me in your mind." Man-manā. Manaḥ means mind. Man-manā bhava mad-bhakto, "and become My devotee. Don't think Me as your enemy." Sometimes Kṛṣṇa is thought of as enemy. That kind of thought is useless. Not useless. Of course, the enemies who thought of Kṛṣṇa always, they also got salvation. Because, after all, they thought of Kṛṣṇa. But not in that way. Kṛṣṇa says, man-manā bhava mad-bhakto, "Just becoming My lover and devotee." Man-manā bhava mad-bhakto mad-yājī, "Just worship Me," mad-yājī māṁ namaskuru, "and offer your obeisances unto Me.

Lecture on SB 7.6.1 -- Montreal, June 10, 1968:

So naturally we are inclined to enjoy this life. So if somebody thinks that "Now I am young man, let me enjoy my senses." At the present moment, youth, the senses are very, I mean to say, in order. So let us enjoy it. And when we get old age, when their senses will not be so expert for enjoyment, then we shall think of Kṛṣṇa consciousness or God consciousness. That is the general tendency. Or the children they think, "Let us play." So Śaṅkarācārya says, bālasya tāvat kriyāsakta. "Oh, what I am seeing? All the children in the street I see they're all engaged in playing," taruṇas tāvat taruṇī-raktaḥ. "And the young boys and girls, they are after sex." So tarunas tavat taruṇī-raktaḥ, vṛddhas tāvat cinta-magnaḥ. And the old men, they are very thoughtful how to adjust the so big family.

Lecture on SB 7.6.1 -- Montreal, June 10, 1968:

With your material mind. When you are Kṛṣṇa consciousness your quality of mind is changed. The mind, the understanding of God, is simply purification of the senses. Ataḥ śrī-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). By the present senses you cannot understand what is God, what is His name, what is His quality, what is His form, what are activities. You have to learn this. The Bhagavad-gītā says vetti tattvataḥ. You have to learn. So now as you say, that mind... Of course, with this mind you cannot understand. You cannot think of Kṛṣṇa. With this tongue you cannot chant Hare Kṛṣṇa. With these ears you cannot hear what is Hare Kṛṣṇa. With these eyes you cannot see what is Kṛṣṇa. But if you purify... Just like cataractic eyes cannot see, but if you purify the eyes, then you can see everything. The eyes will remain as it is, but you have to purify. The process is purification. Sevonmukhe hi jihvādau. That purification takes place when you engage yourself in the service of Kṛṣṇa.

Lecture on SB 7.6.1 -- Vrndavana, December 2, 1975:

This is our Kṛṣṇa consciousness movement. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). We are preaching this. In this temple we are asking eveyone, "Here is Kṛṣṇa. Always think of Kṛṣṇa. Chant Hare Kṛṣṇa." Then you will have to think, "Hare Kṛṣṇa, Hare Kṛṣṇa," means thinking of Kṛṣṇa. As soon as you hear the name of Kṛṣṇa, man-manā. And who will do that? Mad-bhakta. Unless you become a devotee of Kṛṣṇa, you cannot waste your time, "Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa." That means simply by chanting Hare Kṛṣṇa mantra you become a devotee of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī.

Lecture on SB 7.6.3 -- Vrndavana, December 4, 1975:

Even we are eating, we can remember Kṛṣṇa. Kṛṣṇa baḍa dayā-maya, karibāre jihvā jaya, svaprasāda-anna dilā bhāi. So we want. While sleeping, if we think of Kṛṣṇa, it may be that we may dream of Kṛṣṇa also. That is possible. Eating, sleeping, mating... Even in sex if we can remember Kṛṣṇa... How? That is... Kṛṣṇa says, dharmāviruddha-kāmo 'smi. Sex life which is given permission in the śāstra, that is Kṛṣṇa. The śāstra gives you permission for sex life only for begetting nice children. Not for enjoyment. That is illicit sex. If you make love, "Phish, phish, phish," and have sex life, that is illicit sex.

Lecture on SB 7.6.8 -- New Vrindaban, June 24, 1976:

They are coming, take a little flower, offering to the Deity or the spiritual master, offering obeisances, chanting, taking little prasādam—these are all taken into account. Every inch of it. It is not that playfully they are doing this. No. Because bhakti-mārga, Kṛṣṇa says man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Four things: "Always think of Me, become My devotee, worship Me and offer obeisances unto Me." Four things. So even the child can do it. A child can, because he is mixing with devotees, he's seeing the Deity, naturally his mind always thinks of Kṛṣṇa, naturally psychology. So man-manā, and they're coming to the temple, mad-bhakta, becoming bhakta.

Lecture on SB 7.7.22-26 -- San Francisco, March 10, 1967:

There is no certainty what kind of body you are making, but you are responsible for making your next body. As I have several times discussed that the, at the time of death, the mental condition will help you to have another next body, mental condition. So if your mental condition is very nice, whatever you think, God has given you chance: you get next immediately. Similarly, if you think of Kṛṣṇa, then your next body is like Kṛṣṇa. Therefore Kṛṣṇa consciousness is so important. What is the advantage of Kṛṣṇa consciousness? If you acquire the body like Kṛṣṇa, sac-cid-ānanda vigraha (Bs. 5.1), eternal, blissful and full of knowledge, then your botheration of this constant change of bodies, bhūtvā bhūtvā pralīyate (BG 8.19), you become relieved from this business. Nobody wants this, but because we want to enjoy this material world, so we have to accept it. So this is going on. Sarvasya cāhaṁ hṛdi sanniviṣṭo (BG 15.15).

Lecture on SB 7.7.28, 32-35 -- Mombassa, September 11, 1971:

So this is one of the process that not only one should serve the spiritual master with faith and love, but he should always think of Kṛṣṇa. The Māyāvādī philosophy is..., they say that "You think of the spiritual master, he is God." That is Māyāvādī. Just like we have been in Surat, there is some Rāma Mandir without Rāma. This is rascaldom. They have placed their photo of spiritual master but no Deity. This is Māyāvādī. Ours is not like that. Ours is side by side. Not only spiritual master, his spiritual master, his spiritual master, along with the Deity. Tat liṅgam, we are calling(?) the form.

Lecture on SB 7.9.5 -- Mayapur, February 25, 1977:

So this can be enjoyed by the devotees, not the... Atheist class of men or non-devotees cannot understand. Therefore Kṛṣṇa said, bhaktyā mām abhijānāti (BG 18.55). Only the devotees, no others. Others, they have no admission in this kingdom, to understand. If you want to understand Kṛṣṇa it is only through bhakti. Neither knowledge nor yoga nor karma nor jñāna, nothing—nothing will help you. Simply a devotee. And how to become devotee? How easy it is? See here the Prahlāda Mahārāja, innocent child, simply offering his obeisances. And Kṛṣṇa is also asking you, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). If you sincerely do these four items—always think of Kṛṣṇa... Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, (devotees chant) Hare Rāma Hare Rāma Rāma Rāma Hare Hare. So this is thinking of Kṛṣṇa, man-manā. And you can stick to this principle of Hare Kṛṣṇa mantra if you are unalloyed devotee. Without being unalloyed devotee it is very difficult. It will be tiresome. But we shall practice. Abhyāsa-yoga-yuktena (BG 8.8).

Lecture on SB 7.9.8 -- Calcutta, March 5, 1972:

So in our society, anyone who joins, that means he is interested in Kṛṣṇa, little. May not be very much. At least they come here out of inquisitiveness to hear what they speak about Kṛṣṇa, what do they do about Kṛṣṇa. But our everything is open. There is no secrecy. We worship Kṛṣṇa, we think of Kṛṣṇa, we work for Kṛṣṇa, we glorify Kṛṣṇa, we chant for Kṛṣṇa, we dedicate our life for Kṛṣṇa. That's all. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). Mām eva ye prapadyante māyām etām... This is our philosophy. We think of Kṛṣṇa, as Kṛṣṇa says, we are devotees of Kṛṣṇa, man-manā bhava mad-bhaktaḥ, we worship Kṛṣṇa, mad-yājī, we offer our obeisance to Kṛṣṇa, māṁ namaskuru, this is our... Sarva-dharmān parityajya, we have no other religion, we don't approve any other religion except Kṛṣṇa consciousness.

Lecture on SB 7.9.8 -- Mayapur, February 28, 1977:

Sometimes the mind is jumping over sattva-guṇa, sometimes on the rajo-guṇa, and sometime on the tamo-guṇa. In this way we are getting different types of mentality. In this way, at the time of death the mentality which is just at the moment of leaving this body will carry me to a different body of sattva-guṇa, rajo-guṇa, tamo-guṇa. This is the way of transmigration of the soul. Therefore we have to train up the mind until we get the another body. That is the art of living. So if you train up your mind simply to think of Kṛṣṇa then you are safe. Otherwise there is chance of accidents. Yaṁ yaṁ vāpi smaran bhāvaṁ tyajaty ante kalevaram (BG 8.6). At the time of leaving this body, if we have not practiced the mind to fix up at the lotus feet of Kṛṣṇa, then there is... (break) A particular type of body we get.

Lecture on SB 7.9.9 -- Mayapur, March 1, 1977:

This is bhakti-mārga, devotional service, to become very humble, meek, always pray to Kṛṣṇa, "Kindly consider me as one of the particle of the dust of the lotus feet of Your Lordship," this very simple thing. Man-manā. In this way think of Kṛṣṇa, become His devotee, offer obeisances and whatever patraṁ puṣpaṁ, little flower, water, you can provide, offer to Kṛṣṇa. In this way live very peacefully and be happy.

Lecture on SB 7.9.13-14 -- Montreal, August 22, 1968:

He's always defending, but you should not be idle. It does not mean "Because God is defending, therefore we shall stop our work." No. Yudhyasva mām anusmara (BG 8.7). Kṛṣṇa advises Arjuna that "You have to fight, but at the same time think of Me, Kṛṣṇa conscious." You have to fight. Just other people are fighting with all circumstances, we have to fight also, but we must have faith that Kṛṣṇa will save. Not that "We depend on Kṛṣṇa. Because we are Kṛṣṇa conscious, Kṛṣṇa will do the act. Let me sleep." No. Karmāṇy evādhikāras te mā phaleṣu kadācana. You have to act according to the rules, and so far the result is concerned, leave it to Kṛṣṇa.

Lecture on SB 7.9.39 -- Mayapur, March 17, 1976:

We have to fix up. This arcana-vidhi for kaniṣṭha-adhikārī, everyone... The temple is meant for gradually making the mind thinking of Kṛṣṇa. You'll come to the temple, you'll see the Deity, you'll see Kṛṣṇa, you'll think of Kṛṣṇa, and if you increase... That is the system. Every man, every woman, used to go to the temple. This is our Vedic civilization, to make the mind Kṛṣṇa conscious, always Kṛṣṇa conscious. And then it will be possible to cleanse the mind from this... Yadāvadhi mama cetaḥ kṛṣṇa-padāravindayor nava-nava-rasa-dhāmanudyata rantum āsīt. If you make your mind fixed up in Kṛṣṇa and think of Kṛṣṇa's activities—tadāvadhi mama...