Think of Krsna (Lectures, BG)

Expressions researched:
"think always of krsna" |"think always of krsna" |"think of Narayana or Krsna" |"think of anything except krsna" |"think of krsna" |"think of lord krsna" |"think of me, krsna" |"think of this Krsna" |"thinks always of krsna" |"thinks of krsna" |"thinks of lord krsna" |"who thought of krsna"

Bhagavad-gita As It Is Lectures

Introduction to Gitopanisad (Earliest Recording of Srila Prabhupada in the Bhaktivedanta Archives):

Anta-kāle, at the end of life, at the time of death. Anta-kāle ca mām eva, one who thinks of Kṛṣṇa, smaran, if he can remember. A dying person, at the time of death, if he remembers the form of Kṛṣṇa and while remembering in that way, if he quits the present body, then surely he approaches the spiritual kingdom, mad-bhāvam.

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

The Lord says that "You, you just always remain thinking of Me." That means always remain in Kṛṣṇa consciousness. Simply this Kṛṣṇa consciousness means some way or other you have to think of Kṛṣṇa always. Some way or other you just engage yourself in some activities so that it can remind you about Kṛṣṇa. That is the process.

Lecture on BG 1.13-14 -- London, July 14, 1973:

So Kṛṣṇa's position is always transcendental. He is not any creation of this material world. But because he comes just like a human being and acts also just like human being, those who are less intelligent, avajānanti, they think of Kṛṣṇa as ordinary human being. Avajānanti māṁ mūḍhāḥ (BG 9.11). Mūḍhāḥ. Mūḍhāḥ means asses. Or less intelligent class of men. They cannot understand Kṛṣṇa's position. Kṛṣṇa's position is always transcendental.

Lecture on BG 1.20 -- London, July 17, 1973:

"My dear Kṛṣṇa, Keśava, whatever You are saying, I accept it, without any change." That is bhakta. Therefore Arjuna is addressed, bhakto 'si. This is the bhakta's business. Why shall I think of Kṛṣṇa as like me, ordinary man? This is the difference between a bhakta and not bhakta. A bhakta knows that "I am insignificant, a small spark of Kṛṣṇa. Kṛṣṇa is individual person. I am also individual person. But when we consider about His power and my power, I am most insignificant."

Lecture on BG 1.20 -- London, July 17, 1973:

The jñānīs they are also second-class rascal. Even a big scholar like Dr. Radhakrishnan, he is how, I mean to say, deforming the meaning of Bhagavad-gītā. Kṛṣṇa says man-manā bhava mad-bhakto mad-yājī māṁ namaskuru: (BG 18.65) "You always think..." This is Kṛṣṇa consciousness, man-manā: "Always think of Kṛṣṇa, Me, about Me," Kṛṣṇa says. And they will make meaning that you can say also. "Kṛṣṇa says that you always think of Him; you can say also, Think of me." This meaning, they are distorting.

Lecture on BG 1.28-29 -- London, July 22, 1973:

Always remembering Kṛṣṇa. Hare Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare. Then it may be possible that at the time of death you remember Kṛṣṇa and your life is successful. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). Immediately you are transferred to Kṛṣṇaloka. This is training. So we have to think of Kṛṣṇa always, twenty-four hours. Kīrtanīyaḥ sadā hariḥ. Caitanya Mahāprabhu has recommended.

Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:

Just like these boys, they are being trained up to think of Kṛṣṇa twenty-four hours. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). Just like we have constructed this pandal. Our business is to preach Kṛṣṇa. So the energy employed for constructing this temple, that is also Kṛṣṇa, that energy.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

We haven't got to become a learned man to argue with another learned man. If it is possible we can do that, but that does not make any difference if I cannot argue with others or if I cannot teach very nicely Bhagavad-gītā to others. Simply if I remember this picture, that is perfection. Because we have to become Kṛṣṇa conscious. We have to simply think of Kṛṣṇa. You think in any way. That is your perfection. Smartavyaḥ satataṁ viṣṇuḥ. This is the injunction. You have to think of Viṣṇu always. This is samādhi; this is meditation; this is yoga siddhi, perfection of yoga.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

So one who has learned to think of Kṛṣṇa always, he is already on the perfectional stage. Ārādhito yadi haris tapasā tataḥ kim (Nārada-pañcarātra). If one has come to this stage, just to understand Kṛṣṇa the great, the Supreme Personality of Godhead, and he's surrendered soul, "Kṛṣṇa, whatever You like You do. I am surrendered."... This is ārādhana.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

So, one has to come to perfect Kṛṣṇa consciousness some way or other. That is perfection. That is everything. If one always thinks of Kṛṣṇa, then he is perfect. We should not forget. We have presented so many formulas. Why? Not the formulas are important, but the formulas will help me to remember Kṛṣṇa always.

Lecture on BG 2.1-10 and Talk -- Los Angeles, November 25, 1968:

Our business is that we are spreading Kṛṣṇa consciousness, people are hearing something about Kṛṣṇa. And because we are helping, we are also hearing. We are also benefiting. When you speak somebody about Kṛṣṇa, then I hear also Kṛṣṇa. Śravaṇaṁ kīrtanam (SB 7.5.23). The first preliminary steps, hearing and chanting, is going on. So in this way we shall take all opportunities so that twenty-four hours, whether awakened or sleeping, we shall always think of Kṛṣṇa. That is perfection.

Lecture on BG 2.8-12 -- Los Angeles, November 27, 1968:

Devotee: "The Māyāvādī may argue that the individuality spoken of by Kṛṣṇa is not spiritual but material. Even accepting the argument that the individuality is material, how can one distinguish Kṛṣṇa's individuality?"

Prabhupāda: They also think of Kṛṣṇa, therefore, as material. That is also condemned by Kṛṣṇa. You'll find, avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11). "Because I have appeared just like a human being, these rascals deride at Me that I am also one of them." Mūḍha. Mūḍha means rascal.

Lecture on BG 2.9 -- London, August 15, 1973:

Similarly, if you are thinking of Kṛṣṇa, take the body of a Kṛṣṇa, immediately. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). This is Kṛṣṇa consciousness, how to train the mind to die thinking of Kṛṣṇa. Then your life is successful. Therefore we have to chant Hare Kṛṣṇa, always think of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Then your life is perfect.

Lecture on BG 2.12 -- Hyderabad, November 17, 1972:

In due course of time, after many, many births, when he actually comes to the platform of knowledge, he can understand that "Vāsudeva is great and I am small, I am insignificant." Therefore he surrenders. Vāsudevaḥ sarvam iti sa mahātmā sudurlabhaḥ (BG 7.19). Bahūnāṁ janmanām ante jñānavān māṁ prapadyate. This is the sign of knowledge. When one surrenders to Kṛṣṇa, the Supreme Personality of Godhead, it is to be understood that he has actually attained knowledge. Otherwise it is ignorance. To think of Kṛṣṇa and ordinary person as equal is not knowledge; it is illusion.

Lecture on BG 2.12 -- Hyderabad, November 17, 1972:

Always thinking of Kṛṣṇa. As Kṛṣṇa says. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). These four principles. Always think of Kṛṣṇa, become Kṛṣṇa's devotee, worship Kṛṣṇa and offer your respect, obeisances to Kṛṣṇa. That's all. This is Kṛṣṇa consciousness.

Lecture on BG 2.14 -- Mexico, February 14, 1975:

Nobody is allowed to enter kingdom of God without becoming bhakta. And there is no difficulty of becoming bhakta because the..., to become bhakta means four principles. One thing is to always think of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. That is bhakta. Simply by thinking of Kṛṣṇa... That is Hare Kṛṣṇa.

Lecture on BG 2.14 -- Mexico, February 14, 1975:

When you chant Hare Kṛṣṇa, you think of Kṛṣṇa. You become bhakta immediately. Then after becoming man-manā bhava, mad-yājī: "You worship Me," māṁ namaskuru, "and offer obeisances." It is very simple thing. If you think of Kṛṣṇa and if you offer little obeisances and if you worship Him, these three things will make you bhakta and you go back to home, back to Godhead. We are teaching this thing: chant Hare Kṛṣṇa, offer obeisances unto Deity and worship. Finish all business. So why they should go to the jñāna path?

Lecture on BG 2.15 -- Mexico, February 15, 1975:

Prabhupāda: You have to think of Kṛṣṇa. Hm? What did he say, question?

Hṛdayānanda: He wanted to know what are the symptoms of one who has become Kṛṣṇa conscious.

Prabhupāda: Symptoms? He's chanting always Hare Kṛṣṇa. Unless one is Kṛṣṇa conscious, why he'll take the trouble, twenty-four hours, "Hare Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa"? This is the symptom. The symptom is further explained that as soon as you see one man and you remember Kṛṣṇa, that means he's Kṛṣṇa conscious.

Lecture on BG 2.22 -- Hyderabad, November 26, 1972:

Prema is already there. You are simply misusing it. Therefore you are not happy. This is the process. Prema, you have got. But you are misusing it. But if you take Kṛṣṇa's word, that "Give your prema unto Me..." Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is the beginning of prema. "Always think of Me."

Lecture on BG 2.23-24 -- London, August 27, 1973:

As Kṛṣṇa advented Himself within this planet, He came here, Kṛṣṇa can go anywhere. Kṛṣṇa, when He was present, He was going anywhere. Sometimes within the waters, sometimes within the walls of the universe, sometimes in the spiritual world. He went to the spiritual world, taking Arjuna with Him. Arjuna also went with Him. And He saw the Kāraṇodakaśāyī Viṣṇu in the spiritual world. These things are there, described in the Śrīmad-Bhāgavatam. He could go anywhere. They were going to the heavenly planets. That is Kṛṣṇa. Not Guruji. (laughs) That one slap, and he's blind. Not like that. Kṛṣṇa could go, Kṛṣṇa can do... All, this is called omnipotent, all-powerful. So unless we think of Kṛṣṇa possessing unconceivable powers, we cannot understand Kṛṣṇa.

Lecture on BG 2.24 -- Hyderabad, November 28, 1972:

First-class yogi. Who? Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā. Who is thinking of, always of Me, Kṛṣṇa." So this Kṛṣṇa consciousness movement is educating people to become first-class yogi. Think of Kṛṣṇa. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. It is not bogus thing. It is actual fact. You can become yogi. You can become Brahman. Brahma-bhūyāya kalpate.

Lecture on BG 2.30 -- London, August 31, 1973:

More you advance in Kṛṣṇa consciousness, you'll simply see Kṛṣṇa. And if you become practiced to see Kṛṣṇa always, sadā tad-bhāva-bhāvitaḥ... Yaṁ yaṁ vāpi smaran loke tyajaty ante kalevaram (BG 8.6). Yad yad bhāvam. So if you always think of Kṛṣṇa... That is Kṛṣṇa's instruction also. Manmanā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). "Always think of Me." That is the first-class yogi, who thinks of Kṛṣṇa always.

Lecture on BG 2.30 -- London, August 31, 1973:

Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā bhajate yo māṁ sa me yuktatamo mataḥ (BG 6.47). He's first-class yogi. And devotee is. We already... Otherwise, why he should think of Kṛṣṇa? Man-manā bhava mad-bhakto mad-yājī. One, only bhaktas can think of Kṛṣṇa always. Man-manā bhava mad-bhaktaḥ. "Because you are My bhakta your duty is to think of Me always." Is it very difficult task?

Lecture on BG 2.30 -- London, August 31, 1973:

This Kṛṣṇa consciousness is the first-class, topmost religious system. Why? It is educating people to think of Kṛṣṇa, the Supreme Lord, always. Loving. Not only thinking. We cannot think of anyone unless we love him. If you love somebody, then you can think of him always. Just like both lover and beloved.

Lecture on BG 2.30 -- London, August 31, 1973:

So similarly, man-manā bhava mad-bhaktaḥ. You can become a devotee of Kṛṣṇa, you can think of Kṛṣṇa always, provided you have developed love for Kṛṣṇa. Premāñjana-cchurita-bhakti-vilocanena (Bs. 5.38). By bhakti, you can develop your love for Kṛṣṇa. That is required. So in the lower stage of animal life, Kṛṣṇa is there. As He says, dehe sarvasya bhārata. In another place, Kṛṣṇa says this dehī or kṣetra-jña, the owner of the body is there, and there is another kṣetra-jña, another owner. That is Kṛṣṇa.

Lecture on BG 2.39 -- London, September 12, 1973:

Kaṁsa, just like. He was simply thinking of Kṛṣṇa. He was Kṛṣṇa conscious fully, always thinking of Kṛṣṇa. But the motive was to kill. So still, Kaṁsa got liberation because he was constantly thinking of Kṛṣṇa. But ac... That is not bhakti. Bhakti is the same thinking of Kṛṣṇa—favorably. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). That is bhakti. To think of Kṛṣṇa as enemy, that is not required.

Lecture on BG 2.39 -- London, September 12, 1973:

One may think, but a devotee, how can he think of Kṛṣṇa as enemy? He thinks of Kṛṣṇa as friend, as son, as master, as lover. A devotee thinks like that, whereas a demon or an enemy of Kṛṣṇa, he's always thinking of... This is the difference between demon and devotee. Demon is thinking how to wipe out, how to banish Kṛṣṇa, how to kill Kṛṣṇa. They don't want Kṛṣṇa. That is demonic. So therefore they do not know that a demonic person is always suffering. That is due to his forgetfulness of Kṛṣṇa.

Lecture on BG 3.17-20 -- New York, May 27, 1966:

At the time of death, whatever you are thinking, that means you are preparing your next life like that. Therefore the whole life shall be so processed but at the same time, at the end of our life we can at least think of Kṛṣṇa. Then sure and certain you go back to Kṛṣṇa. This practice has to be done. Because unless we practice while we are strong and stout and our consciousness is right thinking.

Lecture on BG 4.1-2 -- Columbus, May 9, 1969:

Others may think of Kṛṣṇa... Avajānanti māṁ mūḍhāḥ (BG 9.11). Rascals and fools may think of Kṛṣṇa as ordinary man, but in India the great ācāryas, just like Śaṅkarācārya, Rāmānujācārya, Madhvācārya, Lord Śrī Caitanya Mahāprabhu—practically these ācāryas are guiding the whole destiny of the Hindu world—they have all accepted Kṛṣṇa, the Supreme Personality of Godhead. So whatever Kṛṣṇa is speaking, that is right.

Lecture on BG 4.1-2 -- Columbus, May 9, 1969:

Now, the thing is, unless I think of Kṛṣṇa that "He is an ordinary man. How He could say to the sun-god Vivasvān?" Then the interpretation is required. But that sort of thinking is not bona fide because if you want to study Bhagavad-gītā, you have to take the words of Bhagavad-gītā. The Blessed Lord. He is Lord. He can say. The Lord is not like ordinary man. That "Because we cannot say to the sun-god, therefore Kṛṣṇa cannot say," that is our foolishness. Why should we calculate Kṛṣṇa's activity with my activities? Therefore all the commentaries who think Kṛṣṇa as ordinary man, they are null and void. Such commentaries should not be accepted.

Lecture on BG 4.7-10 -- Los Angeles, January 6, 1969:

Our consciousness must be absorbed in some thought. Without thought, your consciousness is not existing. There must be some thought. Now you have to replace that thought with Kṛṣṇa. That's all. You have to mold your life in such a way that you cannot think of anything except Kṛṣṇa. This our arrangement, this chanting, the dancing, or reading this Kṛṣṇa conscious book, what does it mean? That we always try to be absorbed in Kṛṣṇa consciousness.

Lecture on BG 4.9 -- Bombay, March 29, 1974:

Meditation means as you see the form of Kṛṣṇa, and whenever you go, the impression of the form will be within your eyes, and if you think of Kṛṣṇa, your life is succesful. Therefore the Deity of Kṛṣṇa should be seen. That is the benefit of the eyes. The ears should be engaged hearing about Kṛṣṇa. The tongue should be engaged for eating Kṛṣṇa's remnants of foddstuff, prasādam.

Lecture on BG 4.9 -- Bombay, March 29, 1974:

The real meditation means to think of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). That is real meditation. So in this way, if we engage our life, that means bhakti-yoga, then Kṛṣṇa reveals, ataḥ sri-kṛṣṇa-nāmādi na bhaved grāhyam indriyaiḥ (CC Madhya 17.136). If you simply speculate, tax your senses to understand Kṛṣṇa by so-called scholarship, that will not help you. Sevonmukhe hi jihvādau. You engage your tongue in the service of the Lord, then He'll reveal.

Lecture on BG 4.9-11 -- New York, July 25, 1966:

So I am trying to make you understand it clearly, how it can be possible. This is possible in this way, that you have to think of Kṛṣṇa always, "How is that that Kṛṣṇa appears in His transcendental body and how He disappears?" So everything, scrutinizingly we have to understand.

Lecture on BG 4.9-11 -- New York, July 25, 1966:

Unless we don't prepare for that, all of a sudden, if death comes, then our whole life is spoiled. That is the whole system. So we have to think of Kṛṣṇa. This is the very easiest process, that how, what are the activities, how Kṛṣṇa appears, how Kṛṣṇa disappears, what are the nature of Kṛṣṇa's activities. So we must try to understand these things.

Lecture on BG 4.10 Public Meeting -- Rome, May 25, 1974:

Vīta-rāga-bhaya-krodhā man-mayā mām upāśritāḥ (BG 4.10). One has to take shelter of Kṛṣṇa or His representative. Therefore this movement is to give chance to the people how to think of Kṛṣṇa constantly. The human form of life is meant for attaining jñāna. Jñāna means knowledge that "I am not this body. I am spirit soul." This jñāna can be attained by tapasya. Tapasya means austerity. And if we attain knowledge and undergo austerities, then we become purified.

Lecture on BG 4.10 -- Vrndavana, August 2, 1974:

How to become detached? Man-mayā. "Always be absorbed in My thought." Or man-mayā means... Mat means "mine," mayā, "of Me." "Thinking of Me." That is recommended. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is the process. Always think of Kṛṣṇa, man-manāḥ. This is easy.

Lecture on BG 4.10 -- Vrndavana, August 2, 1974:

So if you chant his name, if you think of him, then you'll always remember. Similarly, if you simply think of Kṛṣṇa, if you simply chant Hare Kṛṣṇa name, then you remain man-mayā. So vīta-rāga-bhaya-krodhā man-mayā mām upāśritāḥ (BG 4.10). You should take shelter of Kṛṣṇa. Kṛṣṇa advises, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). "You take My shelter."

Lecture on BG 4.14 -- Vrndavana, August 6, 1974:

So do not compare Kṛṣṇa with any human body. That is great offense. To think of Kṛṣṇa as, ordinary human being and as equal, or a human being is Kṛṣṇa, these are, two things are offensive. Aparādha. Māyāvādī haya kṛṣṇe aparādhī. That is the statement of Śrī Caitanya Mahāprabhu.

Lecture on BG 5.7-13 -- New York, August 27, 1966:

When I am taking my food, if I think, "Oh, this nice foodstuff is sent by Kṛṣṇa. He has kindly sent me this foodstuff." So I think of Kṛṣṇa. So that taking of foodstuff in Kṛṣṇa consciousness is yoga-yukta. That is called yoga-yukta. That is yoga. Always thinking in Kṛṣṇa consciousness. That is called yoga-yukta. Yoga-yukto muni. Muni. Muni means one who is thoughtful, he's called muni. So one who is always thoughtful of Kṛṣṇa, such person, yoga-yukta, yoga-yukto munir brahma na cireṇādhigacchati.

Lecture on BG 6.1 -- Los Angeles, February 13, 1969:

Whatever asset you have got to work, utilize it for Kṛṣṇa. That is bhakti. Now we have got, what assets we have got. We have got this mind. All right, think of Kṛṣṇa. We have got this hand—wash the temple or cook for Kṛṣṇa. We have got the legs—go to the temple of Kṛṣṇa. We have got this nose—Oh, smell the flowers offered to Kṛṣṇa. So we can engage. So Kṛṣṇa consciousness engage means working, activity. Arjuna, he was declining to act. And Kṛṣṇa was enthusing him to act.

Lecture on BG 6.2-5 -- Los Angeles, February 14, 1969:

Therefore the highest perfectional yoga system is to control the mind. And you can control the mind very easily if you keep the lotus feet of Kṛṣṇa within you, that's all. Simply think of Kṛṣṇa and you are conqueror. You are victorious. You become topmost yogi. Because after all, the yoga system is, yoga indriya saṁyama. Yoga means to control the senses. And above the sense, the mind. So if you control the mind, the senses are controlled automatically.

Lecture on BG 6.11-21 -- New York, September 7, 1966:

Now, what is the sign that one has attained perfection in yoga? The Lord says, yadā viniyataṁ cittam. Cittam means your heart or your consciousness. When it is self-controlled, consciousness (is) completely under your control, you do not become dependent on the dictation of your mind, but mind becomes under your control... Yadā viniyataṁ cittam ātmany evāvatiṣṭhate. And mind does not go out because the yogi's principal business is to think of Kṛṣṇa or Viṣṇu always.

Lecture on BG 6.13-15 -- Los Angeles, February 16, 1969:

We are teaching perfect yoga system. Not whimsically. On the authority of Bhagavad-gītā. We have not manufactured anything by concoction, but here is the statement, you see? Simply to concentrate your mind on Kṛṣṇa, Viṣṇu. and their activities have been so molded that they cannot think of Kṛṣṇa, cannot think but Kṛṣṇa, Kṛṣṇa, Kṛṣṇa. So they are highest meditators. "Think upon Me within the heart and make Me the ultimate goal of life."

Lecture on BG 6.16-24 -- Los Angeles, February 17, 1969:

Therefore to fix up the mind means to keep your mind in Kṛṣṇa, then finished, all yoga. You are perfect yogi. You haven't got to do anything. Simply fix up your mind. Sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha (SB 9.4.18)—if you talk, talk of Kṛṣṇa. If you eat, eat of Kṛṣṇa. If you think, think of Kṛṣṇa. If you work, work for Kṛṣṇa. So in this way, this yoga practice will be perfect.

Lecture on BG 7.1 -- San Francisco, March 17, 1968:

Samādhi means to be absorbed in some particular type of thought. So if you are fully Kṛṣṇa conscious, that is samādhi. Twenty-four hours samādhi. Not that a periodical samādhi. That is being explained. Mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. If one performs yoga, taking shelter of Kṛṣṇa and always thinks of Kṛṣṇa, then he is in samādhi.

Lecture on BG 7.1 -- Los Angeles, December 2, 1968:

So Bhagavad-gītā gives you the solution of these four problems. And Kṛṣṇa here is suggesting, mayy āsakta-manāḥ pārtha yogaṁ yuñjan mad-āśrayaḥ. If you take shelter of Kṛṣṇa and if you think of Kṛṣṇa always, your consciousness becomes always overwhelmed with Kṛṣṇa thoughts, then Kṛṣṇa says the result will be asaṁśayaṁ samagraṁ māṁ yathā jñāsyasi tac chṛṇu (BG 7.1). "Then you will understand Me perfectly, without any doubt."

Lecture on BG 7.1 -- Los Angeles, March 12, 1970:

Just like mango. In the unripe stage it is mango, and the ripe stage, it is mango. But in the ripe stage you taste nicely. In the unripe stage the taste is different. But if you give time for ripening, then you will taste. So Kṛṣṇa consciousness is the means of Kṛṣṇa consciousness. No other means can be adopted for Kṛṣṇa consciousness. We should know. Therefore it is being taught here that "How by practicing yoga in full consciousness of Me..." You have to think of Kṛṣṇa always.

Lecture on BG 7.1 -- Los Angeles, March 12, 1970:

So therefore our process is how one can think of Kṛṣṇa always. We have so many departments. The idea is how to think of Kṛṣṇa. That's all. That is the yoga. Even in taking prasādam, you are thinking of Kṛṣṇa, "Oh, it is very nice. Kṛṣṇa has tasted. It is very nice." That is Kṛṣṇa consciousness. That is yoga.

Lecture on BG 7.1 -- Gainesville, July 29, 1971 University of Florida:

Now who can think of Kṛṣṇa always within himself? That is also very easy to understand. If you love somebody, then you can think of him always within yourself. Otherwise it is not possible. If you love somebody, then naturally you'll think of him always. That is described in the Brahma-saṁhitā:

premāñjana-cchurita-bhakti-vilocanena

santaḥ sadaiva hṛdayeṣu vilokayanti

yaṁ śyāmasundaram acintya-guṇa-svarūpaṁ

govindam ādi-puruṣaṁ tam ahaṁ bhajāmi

(Bs. 5.38)

Lecture on BG 7.1 -- San Diego, July 1, 1972:

Here, twenty-four-hours' meditation. Even during sleeping. Twenty-four hours means during sleeping also. Life should be melded, molded in such a way that twenty-four hours you'll be able to think of Kṛṣṇa. So we are engaging our students in so many Kṛṣṇa activities. So this fifteen minutes, twenty-minutes, sitting, is all right. But one who is twenty-four hours thinking of Kṛṣṇa or Viṣṇu, how far he is advanced, that can be imagined. Therefore Kṛṣṇa says personally, yoginām api sarveṣām: (BG 6.47) "

Lecture on BG 7.1 -- Sydney, February 16, 1973:

This process is very simple. Kṛṣṇa advises Himself how to become a sādhu, how to become a saintly person. That is also. Only follow four principles: man-manā bhava mad-bhakto. You simply think of Kṛṣṇa, man-manā. You just become devotee of Kṛṣṇa, man-manā bhava mad-bhak... Mad-yājī—you simply worship Kṛṣṇa. Man-manā bhava mad-bhak... Māṁ namaskuru—"You offer your obeisances unto Me." These four principles.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

Think of Kṛṣṇa. That thinking of Kṛṣṇa we have introduced. We have not introduced; it is introduced from Vedic literature—Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. If you chant these sixteen words, it is not very difficult. Anyone, there is no secrecy. There is no charge for it. We don't say that "I shall give you some secret mantra. You give me some money." No.

Lecture on BG 7.1 -- Sydney, February 16, 1973:

Therefore, if you think of Kṛṣṇa or God always, immediately you'll be free from the conflagration of the blazing fire of this material existence. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpanaṁ. And as soon as this blazing fire of material existence is extinguished, immediately you come to the platform of blissfulness. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpanaṁ śreyaḥ-kairava-candrikā (CC Antya 20.12).

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

There are different kinds of yogis. "Of all the yogis..." Yoginām api sarveṣām. Sarveṣām means "of all yogis." Mad-gatenāntar-ātmanā: "One who is thinking of Me within himself." We can think of Kṛṣṇa. We have Kṛṣṇa's form. Kṛṣṇa Deity, we worship. So if we engage ourself in the worship of the Deity, the form of Kṛṣṇa, which is nondifferent from Kṛṣṇa, or, in the absence of Deity, if we chant the holy name of Kṛṣṇa, that is also Kṛṣṇa. Abhinnatvān nāma-nāminoḥ (CC Madhya 17.133). Kṛṣṇa is Absolute. Therefore, there is no difference between Him and His name.

Lecture on BG 7.1 -- Upsala University Stockholm, September 8, 1973:

Raso 'ham apsu kaunteya prabhāsmi śaśi-sūryayoḥ: (BG 7.8) "I am the shining of the sun and the moon." Now, every day, morning, you see the sun shining. So as soon as you see the sun shining, if you think of Kṛṣṇa: "Oh, this sun shining is Kṛṣṇa," you become a yogi. You become a yogi. At night also, as soon as you see the moonshine, so immediately, if you think, "This moon shining is Kṛṣṇa...". So you can become Kṛṣṇa conscious in any circumstances. There is no limitation, that "You have to become Kṛṣṇa conscious under this condition, that condition." The condition will be enunciated later on.

Lecture on BG 7.1 -- London, March 9, 1975:

If He entered the sun planet and spoke to the president of the sun planet, then His body is different. Therefore Kṛṣṇa says, avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam: (BG 9.11) "Because I look just like a human being, the rascal think of Me, I am an ordinary man." Therefore the conclusion is: one who thinks of Kṛṣṇa as one of us, he is a fool, he is a rascal. Kṛṣṇa's body is explained in the śāstra, Vedic. What is that body? Sac-cid-ānanda-vigrahaḥ. Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ (Bs. 5.1).

Lecture on BG 7.1 -- London, March 9, 1975:

So yoga means to think of Kṛṣṇa. That is yoga. So it is also confirmed in the Sixth Chapter. We are reading Seventh Chapter. Kṛṣṇa says... Kṛṣṇa taught Arjuna how to practice yoga. Then He concluded His teaching on the yoga that,

yoginām api sarveṣāṁ

mad-gatenāntar-ātmanā

śraddhāvān bhajate yo māṁ

sa me yuktatamo mataḥ

(BG 6.47)

Who is the first-class yogi? There are many different types of yogi. But who is the topmost yogi? Yoginām api sarveṣām. Who is that? Mad-gatena antar-ātmanā: "One who is thinking of Me always." That is perfect yoga.

Lecture on BG 7.1 -- London, March 9, 1975:

Mad-gatena antar-ātmanā: "One who is thinking of Me always." That is perfect yoga. So that statement, that "One who is thinking of Me always, he is perfect yogi," so that is now being explained. It is the conclusion of the Sixth Chapter, and in Seventh Chapter Kṛṣṇa explains how you can think of Kṛṣṇa twenty-four hours.

Lecture on BG 7.1 -- Melbourne, June 29, 1974 :

Tadātmānaṁ sṛjāmy aham. In the form of name, in the form of Deity, in the form of picture, in the, so many ways. If you think of Kṛṣṇa within yourself, that "Kṛṣṇa is like this, Kṛṣṇa's leg is like this, Kṛṣṇa's flute is like this, Kṛṣṇa's hand is like this, mouth is like this, He is dressed like this," this meditation is perfect meditation. Not imagination. So that your mind will be gradually absorbed in Kṛṣṇa.

Lecture on BG 7.1 -- Melbourne, June 29, 1974 :

The guru will teach his disciple that "You surrender to Kṛṣṇa." Kṛṣṇa is God, He is saying "Surrender to Me," and guru is saying "You surrender to Kṛṣṇa." Therefore the statement is the same. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru, so guru will say the same thing, that "You always think of Kṛṣṇa, you become a devotee of Kṛṣṇa, you offer worship to Kṛṣṇa, you offer your obeisances." This is guru's business. Not that because in the śāstra it is said that guru should be honore as Kṛṣṇa, as bhagavān, therefore guru will think, "I have become bhagavān." No. That is māyāvāda.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

We have to follow Kṛṣṇa philosophy. Then our life will be successful. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā (CC Madhya 19.167). Ānukūlyena, favorably, favorably to think of Kṛṣṇa. As Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is favorable. Kṛṣṇa never said that "Like My uncle Kaṁsa, you think of Me, how to kill Me."

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

So we are trying to make our students the first-class yogi. Always think of Kṛṣṇa. This is our Kṛṣṇa consciousness movement. And Kṛṣṇa is also saying the same thing, mayy āsakta-manāḥ pārtha yogam. How you can think of Kṛṣṇa always? That is not possible unless you become too much addicted. Just like if you love somebody, then you can think of him always.

Lecture on BG 7.1 -- Bombay, December 20, 1975:

He is described as sac-cid-ānanda. Sat means eternal, cit means full of knowledge, and ānanda means full of transcendental bliss, eternal bliss. The beginning is eternal, so eternal life, eternal complete full knowledge and eternal bliss; this is the composition of Kṛṣṇa's body. But mūḍhas, rascals, they think of Kṛṣṇa as ordinary human being. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam (BG 9.11).

Lecture on BG 7.1 -- Bombay, December 20, 1975:

"Always think of Me, become My devotee, worship Me, and offer obeisances." It doesn't require M.A., Ph.D. education to learn these four things. Anyone, even a child can do it. It is very easy. If you daily see the Deity in the temple, or if you have got Deity at home, even a child will be practiced to think of Kṛṣṇa. It is not at all difficult. And if you chant Hare Kṛṣṇa mahā-mantra: Hare Kṛṣṇa, Hare Kṛṣṇa, that is also thinking of Kṛṣṇa.

Lecture on BG 7.1 -- Hyderabad, August 22, 1976:

"One who is always thinking of Kṛṣṇa..." Naturally, if you practice to come here and see daily, at least once, you'll be able to think of Kṛṣṇa. Mad-gatenāntar-ātmanā. If you continue that thinking, Kṛṣṇa, how He's standing, how He is playing on flute, how Rādhārāṇī is there, here—man-manāḥ—in this way, if you think, then you become the greatest yogi.

Lecture on BG 7.1-3 -- Paris, June 13, 1974:

In the Sixth Chapter, the yoga system has been explained. It is said that one has to select a very sacred, secluded place. He has to sit down there in a posture just like a perpendicular, a straight line, the neck and the body. And then he has to think of Kṛṣṇa or Viṣṇu. The thinking should be so careful that one cannot divert his attention to any other subject matter. In the Pātañjala yoga system, it is said yoga indriya-saṁyama: yoga means to control all the senses. Because unless the senses are controlled, the mind will be flickering, go this way, that way, that way. So mind is the leader of all other senses.

Lecture on BG 7.2 -- Nairobi, October 28, 1975:

So jñānam means to understand oneself and practically, samānaṁ vijñānam, sa-vijñānam, with vijñāna, practical application, idaṁ vakṣyāmi and Kṛṣṇa is saying. He is not ordinary human being. As soon as we think of Kṛṣṇa as ordinary human being we become more rascal. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritam: (BG 9.11)

Lecture on BG 7.2 -- Nairobi, October 28, 1975:

Devotee: Śrīla Prabhupāda, it is said in the Bhagavad-gītā that if one thinks at the time of death, if he thinks of Kṛṣṇa, he goes to Kṛṣṇa. What if one thinks of his spiritual master?

Prabhupāda: He will go to Kṛṣṇa, because spiritual master is also going to Kṛṣṇa. (laughter)

Lecture on BG 7.3 -- London, March 11, 1975:

Puṣṭa-kṛṣṇa: Śrīla Prabhupāda, in the Seventh Chapter Kṛṣṇa explains that He is the taste of water, and in different chapters that He's the source of light in all luminous objects. So when we think like this, how should we think of Kṛṣṇa? In His personal form?

Prabhupāda: That is already stated. There is no difficulty. Why do you ask this question? It is said, raso 'ham apsu kaunteya (BG 7.8), that "I am the taste of the water."

Lecture on BG 7.3 -- Nairobi, October 29, 1975:

Devotee (2): Śrīla Prabhupāda, of course, in fact, we are fallen, and sometimes I would like every time to think about Kṛṣṇa, and...

Prabhupāda: That will save you. If you simply think of Kṛṣṇa and talk of Kṛṣṇa, that... I think we discussed this verse in the morning. If your mind is always absorbed about Kṛṣṇa, then you are going to be perfect. Somehow or other, you think of Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). This is the chance we are giving. Everyone can think of Kṛṣṇa. Here is Kṛṣṇa's form. Everyone can chant Hare Kṛṣṇa. Everyone can offer obeisances.

Lecture on BG 7.3 -- Nairobi, October 29, 1975:

Indian man: Śrīla Prabhupāda, regarding karma. One does his job every day, and if he spends some time in the evening chanting Lord Kṛṣṇa, do you approve this?

Prabhupāda: Oh, yes. Why not? Svalpam apy asya dharmasya trāyate mahato bhayāt. If you think of Kṛṣṇa once, that will not go in vain. That is recorded. Svalpam apy asya dharmasya trāyate mahato bhayāt. Just like Ajāmila. At the last stage of his life he chanted "Nārāyaṇa" and became liberated.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

So when one is elevated devotee, mahā-bhāgavata—he is called mahā-bhāgavata—he does not see anything but Kṛṣṇa. Everywhere he sees Kṛṣṇa. Sthāvara-jaṅgama dekhe nā dekhe tāra mūrti (CC Madhya 8.274). He is seeing on the seaside a great ocean, a great sea, but he is not seeing the sea, but he is seeing Kṛṣṇa. He's (seeing) Kṛṣṇa's energy, how Kṛṣṇa's energy is working, and it is producing such vast ocean and sea. He is thinking like that. That is meditation. Anywhere he goes, he simply thinks of Kṛṣṇa.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

Similarly, by the tongue you can eat bhagavat-prasādam, the foodstuff offered to Kṛṣṇa. And as soon as you taste the foodstuff offered to Kṛṣṇa, you immediately remember Kṛṣṇa, how nicely Kṛṣṇa has taken this foodstuff. So by the tongue you can begin. Simply by eating kṛṣṇa-prasādam, without reading any Vedic literature, without reading even Bhagavad-gītā, if you simply think of Kṛṣṇa, "How nicely Kṛṣṇa has tasted this foodstuff," you become Kṛṣṇa conscious.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

Anyone who is trying to become Kṛṣṇa conscious and being Kṛṣṇa conscious he is trying to serve Kṛṣṇa sincerely... He may be situated anywhere. It does not matter, he is Indian or Hindu or Mussulman or Christian or this or that. Simply if he thinks of Kṛṣṇa always in the process as described here, he becomes liberated.

Lecture on BG 7.7 -- Bombay, April 1, 1971:

So you can become liberated at your home. Simply you have to think of Kṛṣṇa. The gopīs were so elevated devotees. What was their function? The only function was that they were always thinking of Kṛṣṇa. That's all. Lord Caitanya therefore recommends, ramyā kācid upāsanā vraja-vadhū-vargeṇā yā kalpitā.

Lecture on BG 7.8 -- Bombay, February 23, 1974:

"The taste of water is Kṛṣṇa," that may be different. But Kṛṣṇa says raso 'ham apsu kaunteya. So why not think of Kṛṣṇa? So this thinking of Kṛṣṇa is a process of devotional service, out of the nine processes. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). So if you remember Kṛṣṇa, you advance in your spiritual life, and you become perfect yogi.

Lecture on BG 7.9 -- Vrndavana, August 15, 1974:

Actually, we have to think of Kṛṣṇa... Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. Always thinking of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. Here is Kṛṣṇa's form. Therefore we have to worship Deity. Constantly, if we worship, then Kṛṣṇa's form is always impressed. I can see Kṛṣṇa any, any time. If I close my eyes, I will see Kṛṣṇa, how Kṛṣṇa is nicely dressed. I see Kṛṣṇa is very pleasingly eating what I have prepared with devotion, bhaktyā. Real thing is bhaktyā, not official.

Lecture on BG 7.9 -- Vrndavana, August 15, 1974:

So it is very easy, very sublime, but we have to learn it. And learning is also not very difficult. Here is everything, varieties. You always think of Kṛṣṇa, and Kṛṣṇa will give you intelligence. Buddhi-yogaṁ dadāmi tam. Teṣāṁ nityābhiyuktānāṁ bhajatāṁ prīti-pūrvakam. Teṣāṁ nityābhi... One who is always thinking of Kṛṣṇa, "Here is Kṛṣṇa, here is Kṛṣṇa, here is Kṛṣṇa, here..." Nitya abhiyukta. Teṣāṁ nityābhiyuktānām. Kṛṣṇa... You cannot cheat Kṛṣṇa. That is not possible. Kṛṣṇa is within your heart.

Lecture on BG 7.11-13 -- Bombay, April 5, 1971:

There is Narottama dāsa Ṭhākura sings very nice song, hari hari biphale janama goṅāinu: "My dear Lord, Hari, I have simply spoiled my life." Hari hari biphale, janama goṅāinu. Manuṣya-janama pāiyā, rādhā-kṛṣṇa nā bhajiyā: "I got very nice body, just fit for worshiping Rādhā and Kṛṣṇa." Manuṣya-janama pāiyā, rādhā-kṛṣṇa..., jāniyā śuniyā biṣa khāinu: "Knowingly I have drunk poison." Jāniyā śuniyā biṣa khāinu. This is the life of mūḍha. One should be conscious that "I have got this opportunity of human life. I must be, in this life, simply Kṛṣṇa conscious. I shall simply think of Kṛṣṇa." Satataṁ cintayanto mām (BG 9.14). Always cintaya.

Lecture on BG 7.11-13 -- Bombay, April 5, 1971:

So this is the business of human life, always think of Kṛṣṇa. But the mūḍhas, as it is stated here, duṣkṛtina, miscreants... The kṛti, this word kṛti means meritorious. There is exact counterword—you'll find in the next stanza—sukṛtina. And here it is called duṣkṛtina. So kṛti means merit.

Lecture on BG 7.14 -- Hamburg, September 8, 1969:

You do your own work and chant Hare Kṛṣṇa. We don't say that you stop your business, stop your occupation. You remain. Just like he is teacher. All right, he is teacher. He is jeweler. Remain jeweler. He's something, he's something. That doesn't matter. But be Kṛṣṇa conscious. Chant Hare Kṛṣṇa. Think of Kṛṣṇa. Take kṛṣṇa-prasādam. Everything is there. And be happy. That is our propaganda. You learn yourself, and preach this cult. People will be happy. Simple method.

Lecture on BG 7.28-8.6 -- New York, October 23, 1966:

That is called anta-kāle—now end everything, all our activities, all this proprietorship, everything is now ended. Not end. It is just going to, just at the verge of your point of death... Anta-kāle ca mām eva (BG 8.5). Mām eva. Kṛṣṇa says, mām: "unto Me, Kṛṣṇa." So therefore one who is always, constantly in Kṛṣṇa consciousness, naturally, at the time of his death he'll think of Kṛṣṇa. This is a practice. This is a practice. Just like that King, er, Kulaśekhara. He has got many nice verses about his devotional service, and in one verse he describes about his position.

Lecture on BG 8.1 -- Geneva, June 7, 1974:

So that mukti you can have if you can remember Kṛṣṇa at the time of your death. So this is possible. If we are practiced to think of Kṛṣṇa always, naturally, at the time of death, at the time of end of this body, if we are so fortunate to think of Kṛṣṇa, His form, then we become materially free, no more this material body. This is Kṛṣṇa consciousness. Practice. Yaḥ prayāti sa mad-bhāvaṁ yāti (BG 8.5).

Lecture on BG 8.1 -- Geneva, June 7, 1974:

Therefore our only duty is to think of Kṛṣṇa, Puruṣottama, so that we may die at any moment, but we become spiritual salvation. This is our only duty. We have no other duty. How to remember Kṛṣṇa twenty-four hours? That is the greatest process of yoga perfection. Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā. Mad-gatenāntar-ātmanā: (BG 6.47) "Always thinking of Me, he is first-class yogi."

Lecture on BG 8.5 -- New York, October 26, 1966:

"My dear Arjuna, he gets a similar body," sadā tad-bhāva-bhāvitaḥ, "because he is always thoughtful of that particular body." So this practice of Kṛṣṇa consciousness is sadā tad-bhāva-bhāvitaḥ. If you always think of Kṛṣṇa, naturally, you will think at the time of death Kṛṣṇa. And the result will be next life you get a body like Kṛṣṇa.

Lecture on BG 8.5 -- New York, October 26, 1966:

Indian man: But don't you think it is a contradiction that if a man is a bad throughout his life and only at the time of death he thinks of Kṛṣṇa and gets...?

Prabhupāda: No. That history of Ajāmila is different. In his childhood he was a son of a brāhmaṇa. He was faithfully discharging the duties of a brāhmaṇa. But accidentally, when he was young... He was married also. Accidentally, when he was young he was passing on the road and some śūdra girl and boy were embracing and kissing, and he became attracted. And he became attracted by the prostitute.

Lecture on BG 8.5 -- New York, October 26, 1966:

Guest (2): Are we all part of Kṛṣṇa and at the time of death if we think of Kṛṣṇa, like we become what? Like meshed in with Kṛṣṇa? Like now we're, say, suspended within Kṛṣṇa. But at the time of death, if we think of Him we merge. Is that what you're saying?

Prabhupāda: Yes. You merge means you merge into the spiritual existence, but that does not mean you lose your individuality. You are already merged in the matter. We are all merged. Now your soul, my soul, his soul, you cannot distinguish where is the soul. But body, the material body, we have got everyone. But in spite of our being merged in the matter, we have got our individuality. Similarly, to become merged in spiritual existence does not mean that we lose our individuality.

Lecture on BG 8.5 -- New York, October 26, 1966:

Prabhupāda: "You go on fighting. Because you cannot stop your fighting because you are a soldier." But mām anusmara, "At the same time you think of Me." This is the secret, that nobody can stop his activities, but he can think of Kṛṣṇa at the same time. This is Kṛṣṇa consciousness. I have given several times the example that a woman who is in love with other man in spite of her husband, she is very mindful to the household duties, but she is always thinking, "When at night I shall meet with my friend?"

Lecture on BG 8.5 -- New York, October 26, 1966:

Devotee: Swamiji, while it's true that anyone who thinks of Kṛṣṇa as he is dying can take on the body of Kṛṣṇa, is it not true that if you don't spend your life thinking of Kṛṣṇa, it may be difficult at the time of death to remember Him because of attachment?

Prabhupāda: Certainly. If you don't practice, then at the time of examination, certainly you'll fail. (chuckles) If you say, "All right. I shall see in the examination hall. I shall write everything nice," that is nonsense. You have to study nicely before the examination.

Lecture on BG 8.12-13 -- New York, November 15, 1966:

So now I am in America, in your country, but that does not mean that out of Vṛndāvana. Because if I think of Kṛṣṇa always, so it is as good I am in India. In Vṛndāvana, I am as good as in New York, in this apartment. The consciousness is there. So Kṛṣṇa consciousness means you already live with Kṛṣṇa in that spiritual planet. Simply you have to wait for giving up this body.

Lecture on BG 8.14-15 -- New York, November 16, 1966:

But here is the definite information. Just in the Bhagavad-gītā we understand that ananya-cetāḥ, ananya-cetāḥ, without any deviation from this path of Kṛṣṇa consciousness, without any deviation from the devotional service in submission, if anyone thinks always of Kṛṣṇa... Kṛṣṇa says, tasyāhaṁ sulabhaḥ.

Lecture on BG 8.20-22 -- New York, November 18, 1966:

Sadā tad-bhāva-bhāvitaḥ (BG 8.6). One who always absorbed in Kṛṣṇa consciousness, and if by fortune at the time of death he thinks of Kṛṣṇa, he is at once transferred within a second. That is the process. Therefore if we at all want to go, that spiritual sky, and attain real life, eternal life, blissful life, and full of knowledge, sac-cid-ānanda-vigrahaḥ... Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ (Bs. 5.1).

Lecture on BG 8.22-27 -- New York, November 20, 1966:

Because we have already discussed that at the time of death if you can think of Kṛṣṇa, then at once you are transferred to the Kṛṣṇaloka, Kṛṣṇa platform. So therefore Kṛṣṇa advises, tasmāt sarveṣu kāleṣu yoga-yukto bhavārjuna: "You always remain in Kṛṣṇa consciousness. Always remain in Kṛṣṇa consciousness." And that is not very difficult.

Lecture on BG 9.2 -- Calcutta, March 7, 1972:

The mind is rājahaṁsaḥ. It should be trained to be entangled with the lotus stem of Kṛṣṇa's lotus feet. Otherwise, at the time of death, kapha-vata-pittaiḥ, the three elements, kapha-vāta-pittaiḥ, they will be strong, and we may not remember. If we chant Hare Kṛṣṇa immediately, if we begin, practice this Hare Kṛṣṇa mantra and think of Kṛṣṇa always, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), this is Kṛṣṇa consciousness.

Lecture on BG 9.2 -- Calcutta, March 7, 1972:

Very simple thing: always thinking of Kṛṣṇa. Because this Hare Kṛṣṇa mahā-mantra teaches how to think of Kṛṣṇa twenty-four hours. Then you'll become perfect. Rāja-vidyā rāja-guhyaṁ pavitram idam uttamam pratyakṣāvagamaṁ dharmyam. In all types of religious system—yoga, jñāna, karma or anything, whatever you have manufactured—you are not certain how much you have advanced. But if you practice bhakti-yoga, you'll be personally feeling, "Yes, I'm making advancement." Pratyakṣāvagamaṁ dharmyam.

Lecture on BG 9.3 -- Toronto, June 20, 1976:

So man-manāḥ. And then you become bhakta. Unless you are bhakta, you cannot continue to think of Kṛṣṇa. Man-manā bhava mad, mad-yājī. "Worship Me." So here is Kṛṣṇa, accepting everyone's worship. And what is the means of worship? Very simple. If you can offer very valuable things, that is all right. But if you think that you are poor man, you cannot supply any valuable things, Kṛṣṇa says, "Never mind." Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). "Simply little flower, little fruit, if you offer Me with devotion, I accept." So there is no difficulty.

Lecture on BG 9.4 -- Calcutta, March 9, 1972:

And by dressing Him, Kṛṣṇa will understand that "Here is my devotee. He is giving Me some service." Therefore temple worship, the Deity worship is necessity for the kaniṣṭha-adhikārī. Simply if you think that "Kṛṣṇa is everywhere. I shall think of Kṛṣṇa, meditate on Him," that is not possible. Dhyānāvasthita-tad-gatena manasā paśyanti yaṁ yoginaḥ (SB 12.13.1). But Kṛṣṇa, by His kindness, arca-mūrti, a child can see also Kṛṣṇa. Any innocent, any illiterate man can see, any man can see—a brāhmaṇa can see, śūdra can see. Therefore the Deity worship so important.

Lecture on BG 9.18-19 -- New York, December 4, 1966:

Mṛtyuṁ cāmṛtaṁ ca sad asac ca aham arjuna. Sat. Sat means the spiritual energy, and asat means this material energy. "Because both energies are God energies, therefore these energies are also God, Arjuna." This description is given by Lord Kṛṣṇa to Arjuna about His personal position, God's position. So we have to learn from Bhagavad-gītā directly spoken by the Supreme Lord and accept it and do accordingly. That is called Kṛṣṇa consciousness. We think of Kṛṣṇa: He is everything, or God is everything. So let us become submissive and prosecute this, the process of devotional service. That is the way of happiness. That is the way of perfection.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

So those who are Kṛṣṇa conscious, about them the Lord is saying, ananyāś cintayanto mām. Ananyāś cintayantaḥ means always, twenty-four hours, without any deviation, always thinking of Kṛṣṇa. Naturally, if you are engaged in the business of Kṛṣṇa, then you will always think of Kṛṣṇa.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

So anyone who is engaged in Kṛṣṇa consciousness, his business is to think of Kṛṣṇa always. Just like you are reading, hearing on this Bhagavad-gītā. It is spoken by Kṛṣṇa. And if you think at home that "This sort of speeches was given by Lord Kṛṣṇa. This is the essence," so that is Kṛṣṇa cintayantaḥ. To think of Bhagavad-gītā is also Kṛṣṇa thinking because Bhagavad-gītā is not different from Kṛṣṇa, absolute. It is from the absolute one. There is no duality.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

In the absolute sense there is no duality. If I speak something, because I am not speaking in the absolute, therefore my speaking and my self, different. But here I am speaking the words of Lord Kṛṣṇa. Therefore the words of Lord Kṛṣṇa is not different from Kṛṣṇa. So if we think of Bhagavad-gītā, the instructions which we receive from Bhagavad-gītā, that is also thinking of Kṛṣṇa. So ananyāś cintayanto mām: "Always who are thinking about Me..." Ye janāḥ paryupāsate. And why one should think of Kṛṣṇa unless he has fully surrendered to Kṛṣṇa?

Lecture on BG 9.22-23 -- New York, December 8, 1966:

Unless one has taken the business of Kṛṣṇa, he cannot think of Kṛṣṇa. He cannot think of Kṛṣṇa. Therefore it is said that ananyāś cintayanto māṁ ye janāḥ paryupāsate. Paryupāsate means constantly worshiping in that way. Teṣāṁ nityābhiyuktānām. Abhiyukta: he is always engaged in Kṛṣṇa consciousness. Therefore, yoga-kṣemaṁ vahāmy aham (BG 9.22). Not that only the materialistic people will remain happy. Kṛṣṇa assures that one who is always engaged in Kṛṣṇa consciousness, his happiness will be not divorced. "He will be also happy because I will make him, I will supply him whatever he requires."

Lecture on BG 9.22-23 -- New York, December 8, 1966:

So we may do whatever by God's grace or by nature's freaks we are situated. That doesn't matter. But if you take this formula, ananyāś cintayanto mām, always think of Kṛṣṇa, then the result will be that you will never be unhappy. Just try. Make an experiment.

Lecture on BG 9.22-23 -- New York, December 8, 1966:

Teṣāṁ nityābhiyuktānāṁ yoga-kṣemaṁ vahāmy aham: (BG 9.22) "Those who are thus engaged always in thinking of Me..." Well, you can do your business and think of Kṛṣṇa, and what is your harm? And that thinking may be, I mean to, divert your attention, but if you chant Hare Kṛṣṇa Hare Kṛṣṇa, you will practice.

Lecture on BG 9.26-27 -- New York, December 16, 1966:

Ācārya means great devotees who come to teach the people in general about God consciousness or Kṛṣṇa consciousness. He is called ācārya. He behaves in his life how? To think of Kṛṣṇa and he teaches his students about that. He is called ācārya. Acinoti śāstrāṇi.(?) He knows the purport of the scriptures, and he behaves in his life and he teaches his student in that way. He is called ācārya.

Lecture on BG 9.34 -- New York, December 26, 1966, 'Who is Crazy?':

His duty is, that is stated in the Bhagavad-gītā in the last verse of the Ninth Chapter, that duty is man-manā bhava. You are thinking of something. Everyone of us, embodied, we think something. Without thinking, for a moment, you cannot stay. That is not possible. So this is the duty. You think of Kṛṣṇa.

Lecture on BG 9.34 -- New York, December 26, 1966, 'Who is Crazy?':

You think of Kṛṣṇa. You'll have to think something. So what is the harm if you think of Kṛṣṇa? Kṛṣṇa has got so many activities, so many literatures, and so many things. Kṛṣṇa comes here. We have got volumes and volumes of books. If you want to think of Kṛṣṇa, we can supply you so many literatures that you cannot finish with your whole life if you twenty-four hours read. So thinking of Kṛṣṇa, there is sufficient. Think of Kṛṣṇa. Man-manā bhava.

Lecture on BG 9.34 -- New York, December 26, 1966, 'Who is Crazy?':

"You just become My devotee. Then your thinking of Me will be nice." And what is that bhakti? Mad-bhaktaḥ. Devotional... Devotion means service. Mad-yājī. You render some service to the Lord. Just like we are engaged here always. Whenever you'll come you find us engaged some duty. You see. We have manufactured some duty. Just to think of Kṛṣṇa only.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Kṛṣṇa is recommending these four things: man-manā bhava, "always think of Me." You, man-manā bhava mad-bhaktaḥ. "You become My devotee." Unless you become devotee, you cannot think of Kṛṣṇa. That is automatic. If you think of Kṛṣṇa always, that means you are devotee.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Only the devotee can think of Kṛṣṇa. So if you think of Kṛṣṇa, then automatically you become devotee. Is there any objection? Who can think of Kṛṣṇa always? Not always even, think of Kṛṣṇa? Unless one is devotee? And to think of Kṛṣṇa, what is the difficulty? Thinking power we have got. We think so many... Our mind is never vacant. Always think something. We think of something always, twenty-four hours. That is mind's nature.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

So if you simply think of Kṛṣṇa, then your life becomes successful. Where is the difficulty? Hmm? And the result is mām evaiṣyasi: by following these principles or thinking of Kṛṣṇa, which means to become a devotee... Man-manā bhava mad-bhakto mad-yājī (BG 18.65).

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Yuktvaiva, yuktvā means connected. If you think of Kṛṣṇa, if you worship Him, offer obeisance, that means you are already connected. Yuktvaiva. What is the yuktvaiva meaning?

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Prabhupāda: The question may be raised that if I want to love Kṛṣṇa, then how other things will go on? This question may be raised. Kṛṣṇa never says that "You have to go to the factory, earn money, and then you can love me." He never makes this condition. Is there any condition? (laughter) Now practical person will say "If I think of Kṛṣṇa always, then wherefrom money will come?" This question may be raised. How you'll answer it?

Bhagavān: Kṛṣṇa says yoga-kṣemaṁ vahāmy aham (BG 9.22).

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

The same thing. This meditation is man-manā bhava mad-bhaktaḥ. Always think of Kṛṣṇa. So those who are engaged in this way, always thinking of Kṛṣṇa, worshiping Kṛṣṇa, for such persons, Kṛṣṇa says yoga-kṣemaṁ vahāmy aham (BG 9.22), "I personally carry all the necessities of life. I personally carry."

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

My point is that here in this New Māyāpura, if you simply carry on this man-manā bhava mad-bhaktaḥ, then all your necessities will come automatically, don't bother. (laughter) That is my point, Yes. You'll get sufficient food, sufficient milk, sufficient fruits, flowers, all necessities. Simply you act on behalf of Kṛṣṇa and think of Kṛṣṇa, and don't bother about the necessities of life. It will be automatically supplied.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Prabhupāda: Man-manā bhava mad-bhaktaḥ is beyond your means? That we have already discussed. It is not beyond your means. If you think of Kṛṣṇa who can check it? Why do you say beyond your means?

Bhagavān: Ahaituky apratihatā. It cannot be checked.

Prabhupāda: It cannot be checked. Ahaituky apratihatā. There is no question of checking.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Yes, if he's doing for Kṛṣṇa, he must be thinking of Kṛṣṇa. Just like somebody works in business or factory for the wife and children, he always thinks of them. Although he's working in the factory or business, he's thinking of the welfare of his wife, children, family. Similarly, if you actually work for Kṛṣṇa, you'll think of Kṛṣṇa.

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Everything is being supplied by Kṛṣṇa, actually, but because we do not know Kṛṣṇa and do not love Kṛṣṇa, cannot understand. But supply is being made by Kṛṣṇa, yoga-kṣemaṁ vahāmy aham (BG 9.22), even for the nondevotees. So what to speak of the devotee? It automatically comes. This is the way. So the point is there is no difficulty to become Kṛṣṇa conscious, and the result is so big that mām evaiṣyasi asaṁśayaḥ (BG 18.65). Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). So for such great benefit of life, if you simply think of Kṛṣṇa and become His devotee, why shall I lose this opportunity?

Lecture on BG 9.34 -- August 3, 1976, New Mayapur (French farm):

Devotee: If someone forces his mind, Śrīla Prabhupāda, to think of Kṛṣṇa...

Prabhupāda: That is foolishness. One who is controlled by his mind, that is more foolishness.

Devotee: But if he forces his mind...

Prabhupāda: That's... Force or not force, one who is controlled by the mind, he's a rascal. He's a rascal. Manorathenāsati dhāvato bahiḥ harāv abhaktasya kuto mahad-guṇā manorathenāsati (SB 5.18.12). They are driven by the chariot of mind—useless. No intelligence. No benefit. But all these rascal scientists, philosophers, they are going on the chariot of the mind, "I think."

Lecture on BG 10.1 -- New York, December 27, 1966:

What is that bhakti? Devotion. Devotion means anuśīlanam, cultivation of Kṛṣṇa knowledge favorably, not unfavorably. Sometimes to kill some enemy, we do many things to kill our enemies. In the laboratory you think of manufacturing atomic, nuclear bombs. That is also thinking. But that sort of thinking is not bhakti. Therefore bhakti means ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). Favorably you have to think of Kṛṣṇa, not unfavorably.

Lecture on BG 10.1 -- New York, December 27, 1966:

If you think of Kṛṣṇa, just to kill Him. Just like Kaṁsa, His maternal uncle, he wanted to kill his nephew. Kṛṣṇa was the nephew of Kaṁsa. He was always thinking of Kṛṣṇa, how to kill Him. How to kill Him. So that is unfavorable thinking, not that sort of thinking.

Lecture on BG 10.1 -- New York, December 27, 1966:

Man-manā bhava. Just thinking, just be always thinking of Me does not mean that you shall think of Kṛṣṇa, the Supreme Lord, as your enemy, but as your friend, or lovable object. Man-manā bhava mad-bhaktaḥ. Bhakta means we should be always ready to render loving service to Kṛṣṇa. That sort of thinking.

Lecture on BG 10.3 -- New York, January 2, 1967:

"Those who are fools, rascals, they think of Me as ordinary man." Yes. But He is not ordinary man. Exactly this word is used, you will find in the Bhagavad-gītā, mūḍha. Mūḍha means the fools, rascals. They think of Kṛṣṇa just like ordinary man. But He is different. He is different from everything of this world because everything of this world is born. You will trace out the history, the birthdate. But you cannot.

Lecture on BG 12.13-14 -- Bombay, May 12, 1974:

A devotee, when he is put into distress, he thinks that "It is God's kindness that He is giving me little pain, hurt, although I should have suffered more." This is devotee's view. He is not, I mean to, disturbed by any kinds of pains and pleasure. Santuṣṭa. Satataṁ yogī. Even in distressed condition he also thinks of Kṛṣṇa. Therefore he is yogi. Yoginām api sarveṣāṁ mad-gatenāntar-ātmanā (BG 6.47). A devotee always thinks of Kṛṣṇa. That is devotee. Yogi. Yatātmā. He does not neglect his duty, his devotional service.

Lecture on BG 12.13-14 -- Bombay, May 12, 1974:

Therefore the Deity worship is very important. If you are engaged in Deity worship, you always get impression of Kṛṣṇa and Rādhārāṇī. And if you think of Kṛṣṇa and Rādhārāṇī always within your heart, then you become the topmost yogi. Mayy arpita-mano-buddhiḥ. Yo mad-bhaktaḥ. "In this way, one who executes devotional service," sa me priyaḥ, "he is very dear to Me." So if you want to be dear, if you want to be seen by Kṛṣṇa, if you want to be seen by God, follow this instruction and your life will be successful.

Lecture on BG 13.4 -- Bombay, September 27, 1973:

Is it very difficult to be engaged in the service of the Lord? Not at all. Not at all. Why? Man-manā bhava mad-bhakto-mad-yājī māṁ namaskuru (BG 18.65). You are seeing Kṛṣṇa here, and you can think of this Kṛṣṇa always. There is no tax and there is no loss. Suppose if you come to the temple and you get the impression of Rādhā-Kṛṣṇa so nice and if you keep within you heart... But that can be kept when you love. Just like if you love somebody, you always keep within your heart the form of your lover. Similarly, if you develop love of Kṛṣṇa, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38).

Lecture on BG 13.4 -- Bombay, September 27, 1973:

So to become devotee is not at all difficult. Without doing anything, if you simply follow this instruction of Kṛṣṇa, man-manā bhava mad-bhakto... Simply you think of Kṛṣṇa. Here is Kṛṣṇa. If you come in the temple, you get impression of Kṛṣṇa. Kṛṣṇa is not nirakara. Here is Kṛṣṇa's akāra, dvi-bhūja-muralī-dhara. Avajānanti māṁ mūḍhā mānuṣīṁ tanum āśritāḥ (BG 9.11).

Lecture on BG 13.8-12 -- Bombay, September 30, 1973:

This is Bhagavad-gītā. "Always think of Me." Kṛṣṇa conscious, pure and simple. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Everywhere Kṛṣṇa stressed on His personality. Aham ādir hi devānām: (BG 10.2) "I am the origin of all the devatās." Mattaḥ parataraṁ nānyat kiñcid asti dhanañjaya (BG 7.7).

Lecture on BG 16.1-3 -- Hawaii, January 29, 1975:

"Just become My devotee. Always think of Me." We are teaching the same thing. We have no difficulty. What we are requesting you? "You think of Kṛṣṇa. Chant Hare Kṛṣṇa." That's all. Where is the difficulty? We don't say, "You think of that, this of that, to this demigod, that demigod." No. We don't say. What is the use of other demigod? We show all respect to everyone, even to the ant, but that does mean that any demigod, any damn, any rascal, should be worshiped as God? No. That is not possible.

Lecture on BG 16.5 -- Calcutta, February 23, 1972:

Now you can say that "Arjuna was a fighter, and there was great need of the Kurukṣetra fighting, so he satisfied Kṛṣṇa, but I am a poor man, I am not Kṣatriya, not (indistinct)." That doesn't matter. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). No, you come here. Here is Kṛṣṇa. You always think of Kṛṣṇa, man-manā. You become devotee of Kṛṣṇa. Whatever you can, offer to Kṛṣṇa. Man-manā bhava mad-bhakto mad-yājī: you worship Kṛṣṇa. If you don't come here, you can do it in, at your home.

Lecture on BG 16.8 -- Hawaii, February 4, 1975:

We are taking care of this house. Why? Because it is temple. What is temple? Temple means Kṛṣṇa is there. Kṛṣṇa is everywhere, but because we have got now our limited knowledge—we are not advanced—therefore we take a spot, the temple, and always think of Kṛṣṇa that "This is Kṛṣṇa's place. This is Kṛṣṇa's temple. We must take care of it."

Lecture on BG 16.8 -- Hyderabad, December 16, 1976:

"How can I become guru? I have no qualification." No. There is no need of qualification. Simply repeat. Yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). Very simple thing. Anyone you meet, "My dear friend, just hear little." "What is that?" "Now, Kṛṣṇa is the Supreme Personality of Godhead. You kindly think of Kṛṣṇa. Just offer your obeisances to Kṛṣṇa, just become a bhakta and chant His holy name." Bas. Your guru duty is finished. So it is not very difficult task.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

Therefore, if you practice instead of thinking like the demons, how to gratify senses... That is the demonic thought. They are concerned with this body. If you think of Kṛṣṇa, how to serve Him, that is your perfection of life. Because you'll think at the time of death of Kṛṣṇa. Ante nārāyaṇa-smṛtiḥ (SB 2.1.6). That is the perfection of life. Ante, at the time of death, if you remember Kṛṣṇa, then your life is successful. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). So we have to do like that, not like the asuras or demons.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

Wherefrom this life comes? It requires thought. Why the world is not full of one kind of forms of life? Why there are different types of life? Because different desires and nature's law. Nature's law, there is no excuse, the same thing, that if a child even touches fire, nature is not very merciful. It will burn. Similarly, at the time of death we have to think very rightly. That is required. That is human life. You have to train yourself in such a way that at the time of death you think of Kṛṣṇa.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

If you always be busy in glorifying or chanting the holy name of the Lord, then your cintā, anxiety, is transferred. By same cintā... Cintā will go on; you cannot stop it. Mind you cannot stop thinking even for a moment. Either you shall think of this material life or you shall think of Kṛṣṇa. So the Kṛṣṇa consciousness means instead of thinking of this material life, you think of Kṛṣṇa.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

Thinking is not to be stopped. That is not possible. You cannot stop thinking even for a moment. Simply you have to practice. Instead of thinking these material things, you think of Kṛṣṇa. That is wanted.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

That Kṛṣṇa advises, man-manā bhava mad-bhakto mad-yājī mām. Man-manāḥ... If you think of Kṛṣṇa always, then naturally you become devotee of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. And mad-yājī, and if you actually become devotee of Kṛṣṇa, then you shall worship Kṛṣṇa. And if you actually worship Kṛṣṇa, then you must offer obeisances to Kṛṣṇa.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

Then what will be the result? Mām evaiṣyasi. Simply by practicing these four things... It does not require any MA, PhD, degree. Simply you have to agree, "Yes, I shall think of Kṛṣṇa, chant Hare Kṛṣṇa, Hare Kṛṣṇa, Hare Kṛṣṇa." You have to agree. That's all. That is required. Then, gradually, you become bhakta. Gradually you worship, and gradually you offer obeisances, surrender.