That "To become Kṛṣṇa conscious means to lose everything, up to life? Does it mean?" Sometimes, superficially, they take it like that, but actually that is not the fact. There is another story in which one saintly person came in an assembly. So he blessed... A saintly person, they, everyone expects some blessings. So there was a king's son. So he blessed him, rāja-putra rāja-putra ciraṁ jīva. "My dear king's son, you live forever." And there was another's son, he was muni's son, saintly person's son, and he blessed him, muni-putra muni-putra mā jīva. "You muni-putra, son of a saintly person, you don't live. You die." Rāja-putra rāja-putra ciraṁ jīva. "The king's son, you live forever," and muni-putra, ma jīva, "You don't live." Muni-putra muni-putra mā jīva. And there was a hunter also, and there was a saintly person also. The saintly person he blessed, mā jīva, jīva vā māra vā. "Either you die or live, it is all the same." And there was a hunter.
He blessed him, mā jīva mā māra, "Don't die don't live." This is very instructive. "You don't die, you don't live." One was blessed that "You don't die," the rāja-putra, "Don't die." And the muni-putra, he was blessed, "You die." And the saintly person was blessed, "Either you die or you live." And the hunter was blessed, "You don't live, don't die." So this was a puzzle. So the king, he invited his ministers, that "What is the meaning of this?" The ministers were very intelligent, so he explained that "Your son has been blessed"ciraṁ jīva " Because your son is so licentious that as soon as he dies he is going to hell. So therefore he has blessed 'You better live forever; otherwise you are going to hell. (laughter) Your life is so sinful that next life is hellish. So better you live forever.' " Then, the next, muni-putra. Muni-putra means... Just like our disciples. They have to undergo austerities: no meat-eating, no illicit sex, no intoxication, so many no's.
But similarly, muni-putra, he is also execute all these functions, and there is no comfortable life. A muni-putra lives in a cottage. There is no good bedstead, and eating simple fruits and flowers. So from materialistic point of view, this is a miserable condition of life. So he was blessed that "You have sufficiently undergone austerities. Now your next life is in Vaikuṇṭha. So better you die and go to Vaikuṇṭha. Why you should suffer any more?" So therefore he was blessed that muni-putra muni-putra mā jīva. And the saintly person, he was blessed by the words jīva vā māra vā. "Either you die or live, the same thing." Because, a saintly person is engaged in the service of the Lord so his life is so blissful. So either he lives or when he dies, he goes back to home, back to Godhead. He'll do the same business. So there is no difference. Just like you are engaged in Kṛṣṇa's service. You are getting the same service, eternally. This is a progressional period only.