The rascal professors, they say . . . he is saying that, "After death, everything is finished." After death everything finished—why? Why there are so many varieties of life? After death there is life. But you do not know what is that life. That is your ignorance. Here is a chance, Kṛṣṇa consciousness movement, that you get next life very good life. If you complete, you go to Vaikuṇṭha and get life like this. If you don't complete, if you are so unfortunate that you cannot complete one life, that is unfortunate. Why you . . . so then you get chance to get your birth as a human being in very rich family, in very pious family. That chance is again given so that you can revive your, again, Kṛṣṇa consciousness.
So those who are taken to Kṛṣṇa consciousness, it is a chance. You had previously some advantage of executing this Kṛṣṇa consciousness. Somehow or other, you could not . . . not you or you—all of us, we could not. So Kṛṣṇa has given another chance. So don't miss this chance. Make it complete. Make it complete and go to Vaikuṇṭha or Kṛṣṇaloka. Such a nice proposal. Where it is? Who can give this?
Therefore Rūpa Gosvāmī adored Lord Caitanya Mahāprabhu, namo mahā-vadānyāya kṛṣṇa-prema-pradāya te (CC Madhya 19.53): "Oh, You are the greatest of the munificent." Namo mahā . . . vadānya means the greatest munificent, who gives charity in the greatest . . . so Caitanya Mahāprabhu is giving that. What is that? Kṛṣṇa-prema. Simply by loving Kṛṣṇa, you are promoted. This is the greatest gift. The human society is so rascal, they cannot understand what is this Kṛṣṇa consciousness movement. The greatest gift to the human society given by Lord Caitanya Mahāprabhu.