"At that time, I appear." So this is... Kṛṣṇa has appeared in His holy name, Hare Kṛṣṇa. There is no difference between this holy name Kṛṣṇa and the person Kṛṣṇa, because Kṛṣṇa is absolute. There is no difference between His name, between His form, between His quality, between His pastimes, between His abode, between His entourage. There is no such difference. Materially there is difference. I am Indian, I am person, and my place, India, is different. You are American. This is all designation of this body. So Kṛṣṇa says that yadā yadā hi dharmasya glānir bhavati, tadātmānaṁ sṛjāmy aham (BG 4.7).
Now, this sṛjāmi, this word, is used in Sanskrit: "something manufactured." Something manufactured. Just like I make this spectacle case. Or you make. This is called sṛjāmi. But actually we understand like that, but here sṛjāmi, this word, as explained by Baladeva Vidyābhūṣaṇa, a learned scholar who said that sṛjāmi means prakaṭāmi(?), "I appear." Now, if you say this word means manufactured... The Māyāvādī philosophers, they take advantage of this word, and they say that "Kṛṣṇa or anyone," I mean to say, "incarnation of God, that is created." That means they understand that as so many material things are created... Anything which we find here in this room, that is created. This dictaphone, this microphone or anything, that is created. But here, if you say this word in that sense, that "Kṛṣṇa is created. Anything created, that is material. Therefore Kṛṣṇa is also material," then you will be in misunderstanding.