The sound is very important thing. The sound is the cause of our bondage in this material world. Just like in big, big cities they are attached to the sound vibrated by the cinema artist. And not only that; so many other things we are hearing through the radio message, attachment for the sound. And because it is material sound, we are becoming materially entangled, entangled more and more. Some actress, some cinema artist, singing, and people are so fond of hearing that singing that the artist is paid fifteen thousand rupees for one song. There are many here in Bombay. So just see how much attraction we have got for the material sound vibration. Similarly, the same attachment, if we turn to hear about Hare Kṛṣṇa mahā-mantra, then we become liberated. The same sound. One is material; one is spiritual. So you practice to be attached by this spiritual sound vibration, then your life will be successful.
- ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ
- śreyaḥ-kairava-candrikā-vitaraṇaṁ vidyā-vadhū-jīvanam
- ānandāmbudhi-vardhanaṁ prati-padaṁ pūrṇāmṛtāsvādanaṁ
- paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam
- (CC Antya 20.12)
So this Kṛṣṇa consciousness movement is meant for this purpose, that "You have already attachment for sound. Now just transfer this attachment for spiritual sound. Then your life will be successful." This is Hare Kṛṣṇa movement, teaching people how to transfer the attachment from material sound to the spiritual sound. Narottama dāsa Ṭhākura therefore sings, golokera prema-dhana, hari-nāma-saṅkīrtana, rati nā janmilo mora tāy. This sound coming from the spiritual world, golokera prema-dhana, by chanting, by hearing this sound, we shall develop all original dormant love for God. That is wanted.