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Slogan (Letters)

Correspondence

1969 Correspondence

Your program, seemingly like military men, marching with the Hare Krishna Mantra slogan is very very encouraging to me. I am always dreaming of a world Sankirtana Party.
Letter to Robert Hendry -- Los Angeles 3 August, 1969:

Our Krishna Consciousness Movement is a declaration of war against the activities of Maya. The real description of Maya is given in a Vedic literature called Markandeya Purana in the chapter Candika. Candika is another name of the external energy called Maya. This Candika is described there as the Goddess who is putting all conditioned souls in darkness. In this material world, every living entity is under the spell of this Candika, almost asleep in darkness of knowledge. Every living entity is part and parcel spirit soul, but in contact with Maya it has developed different types of consciousness, represented by varieties of bodies, beginning from the aquatics and going to the bodies of demigods in higher planets. These different grades of bodies are developing in terms of life. When the consciousness comes to the point of Krishna, the Supreme Personality of Godhead, then life becomes perfect in its original condition. Therefore, in a sense this Krishna Consciousness Movement is declaring war against Candika, who has kept the living entities under her spell. Candika's first spell is to make us identify ourselves with these material conditions. Just like a living entity, because he is born and brought up in American condition, he thinks himself as American, similarly, others are thinking they are Indians, or Canadians, or French and so on. Actually, one is none of these material designations, but he is pure Krishna Consciousness, now covered by the spell of Candika's energy, or the material energy.

So your program, seemingly like military men, marching with the Hare Krishna Mantra slogan is very very encouraging to me. I am always dreaming of a world Sankirtana Party, but your idea of marching 300 soldiers all over the world with the Hare Krishna Mantra is almost in fulfillment of my dream. So if you can believe in this adventure, certainly you will be doing a great deal of service to the humanity and therefore satisfying Krishna also.

Your slogan on the temple walls may be "Join the Krishna Consciousness Movement. It is peaceful, and it will bring peace and prosperity to everyone."
Letter to Krsna dasa -- Tittenhurst 8 October, 1969:

I have seen the plan of the new temple that you have enclosed. It appears to be a nice, suitable place. It is Krishna's Grace that the walls for the advertisements may be properly utilized so the passengers in the trains can see it. You write if possible the following words: "We request you to chant HARE KRISHNA HARE KRISHNA, KRISHNA KRISHNA HARE HARE, HARE RAMA HARE RAMA, RAMA RAMA HARE HARE, and your life will be sublime." The mantra may be written in big letters, and the other words in smaller letters. Another slogan may be "Join the Krishna Consciousness Movement. It is peaceful, and it will bring peace and prosperity to everyone."

There is a proveb in Sanskrit literature that enthusiastic persons achieve the favor of the Goddess of Fortune. In the Western part of the world there is tangible example of this slogan.
Letter to Jayagovinda -- Tittenhurst 15 October, 1969:

We are trying to manage a great institution of Krishna Consciousness Movement, so there is possibility of adjusting so many circumstances. But in all circumstances we should have our staunch faith in Krishna and the Spiritual Master. Then we will never be shaken off. I hope this boy, Kulasekhara, will be much helpful in your department and you will feel more strength in pushing on this German edition of BTG. There is a proveb in Sanskrit literature that enthusiastic persons achieve the favor of the Goddess of Fortune. In the Western part of the world there is tangible example of this slogan. People in this part of the world are very much enthusiastic in material advancement and they have got it. Similarly, according to the instructions of Srila Rupa Goswami, if we become enthusiastic in spiritual matters, then we also get success in that way.

1971 Correspondence

It is not that we are a dry philosophy of dogmas and slogans. The language of Krishna Consciousness is ever-fresh and we can explain everything by it.
Letter to Bhakta dasa -- Delhi 20 November, 1971:

I am very encouraged to hear how San Diego center is flourishing under your supervision. The test is that so many new devotees are coming. That is a very good sign. Now you must take care to train them very nicely. They are voluntarily giving their lives to Krishna, so as president you must see that they are always happy and satisfied in Krishna Consciousness. Then they will not go away. Your proposals for teaching them our philosophy are very good. But if we try artificially to explain sastra in our own words, there is every danger of interpretation and speculation. First the student must be able to repeat exactly the words of the guru and then after some time he may be qualified to apply the principles he has learned word-for-word to personal situations. It is not that we are a dry philosophy of dogmas and slogans. No. The language of Krishna Consciousness is ever-fresh and we can explain everything by it, just like my Guru Maharaja once lectured for three months on one verse from Srimad-Bhagavatam. But every precaution must be taken to preserve our basic guiding principles as they are and not change them because we want to hear something new.

If we simply present Krishna Consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity.
Letter to Yogesvara -- Bombay 28 December, 1971:

Our process is to show Krishna Consciousness as it is, not as others want to see it. By showing KC in this way, you are making the thing less important. It is not that we should change to accommodate the public, but that we should change the public to accommodate us. Better you devote your full time to one thing only, not many things. That way your enthusiasm and talents will have big effect by being concentrated. Therefore, kindly concentrate for producing books and magazines in European languages, as many as possible, and make this your life work. These books are the best advertising, they are better than advertising. If we simply present Krishna Consciousness in a serious and attractive way, without need to resort to fashionable slogans or tricks, that is sufficient. Our unique asset is our purity. No one any where can match it. That will be noticed eventually and appreciated, as long as we do not diminish or neglect the highest standard of purity in performing our routine work, not that we require to display or announce ourselves in very clever ways to get attention. No, our pure standard is enough. Let us stand on that basis.

Page Title:Slogan (Letters)
Compiler:Matea
Created:19 of Aug, 2009
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=5
No. of Quotes:5