. As you have liked my cooking so also here all the friends who have tasted my cooking have liked it. And by this I am suggesting you why don't you start an Indian restaurant here in New York? I am sure if you start a business like that you will earn at least $2000.00 a month net. This is not a dream but actual fact. In New York there are so many restaurants and all of them are full with customers so I thought like that you should also start a restaurant supplying new palatable dishes and they would like them surely. There are about three hundred item of good vegetable preparations and if they are introduced in America it will be recorded in the history of America. People will forget meat eating. I do not say that cent percent people in America will be vegetarian but I am sure that at least the higher section will turn to be vegetarian if they get such nice vegetable dishes. Why not introduce this new thing in America and help my mission also at the same time. It will be very profitable business and I wish that you may earn your fortune and help my mission at one stroke.
Restaurant (Letters)
Correspondence
1947 to 1965 Correspondence
1974 Correspondence
Regarding the restaurant, you should not name it as you have suggested, but "Hare Krishna Restaurant." That should be the name. In each restaurant there should be the picture of Lord Caitanya, and the foods should be offered and distributed to the respected customers. There should also be a tape recorder playing the Sankirtana in mild voice.
This restaurant program will not work. Do not attempt. You have to organize that new house. The restaurant is not at all advisable at the present moment. Restaurant is a very difficult thing. Best idea is for Subala to go to Fiji and preach. That is the business of sannyasi, not opening restaurant. Restaurant is for grhastha. Preaching is first. Subala should go there and tactfully manage and get men from Australia.
Please accept my blessings. I am in due receipt of your letter dated November 10, 1974 with enclosed photographs of the Hare Krishna Restaurant. It is very nice. I had been there to Stanford University. So you can get Mr. Malkani in New York to help you in the restaurant. He went there to start a restaurant, but now he is cooking in the New York temple, so you arrange for him to help you. Are books being sold also in the restaurant?
1975 Correspondence
Regarding the restaurant, that is the defect, that if we divert our attention more on business. Therefore it is very difficult. Things should be adjusted so that temple programs are not hampered. The brahmacaris and sannyasis must stick to the temple activities. Only the grhasthas can take part in the restaurant. Our aim should not be to work for profit. You American boys and girls can make very large profit, but why you have taken to Krishna consciousness? You are not meant for profit making but for advancing in spiritual life. So we should not take to the restaurant for profit making at the cost of slackening of spiritual life. This is dangerous.
Regarding the restaurant, this is a very good program and I am glad to hear of it. We have also started a restaurant in Honolulu and it is going on very nicely and we are getting good profit. If you take details from Srutakirti das Adhikari, he is in charge of the Govinda's Restaurant and he may be able to help you.
Our business is simply book distribution. So far increasing the New Orleans' farm, yes, if you have got more men, you can get more land. You should make a stock of ghee from the farm and if possible open a restaurant in the city for attracting people. You can prepare samosas, kacoris, rasgullas, sweetballs: In Honolulu they are doing nicely, this restaurant. You can take information from Srutakirti das. And the farm will get money by selling ghee to the restaurant. And also you can sell the ghee to the Indian people in the city.
1976 Correspondence
I have received one letter from our Ambarisa das. He is presently in Boston living at the following address: Alfred Ford, 124 Chandler St. #5, Boston, Mass. 02116, U.S.A. He is very eager to open another restaurant there in Boston. Boston is a very good city for there are many, many young people and a Hare Krishna Restaurant where we serve delicious Prasadam will be appreciated there. So there is some disagreement that you are having there in Hawaii so better that you immediately go to Boston and work with Ambarisa das to open another successful restaurant.
Please accept my blessings. I have received one telephone call from Srutakirti who is presently with our Ambarisa das in Boston. They are attempting to open a beautiful Hare Krishna Restaurant there and they say it is a good place. Ambarisa is prepared to make substantial investment to do this and the problem is that they require some householders to assist in the maintenance and cooking there full time. They need about 8 devotees to work full-time who are dedicated and would like to assist in the opening of the restaurant. It is also a good opportunity to see practically how this is done as Srutakirti and Ambarisa have good experience from the Hawaii Restaurant.
Concerning the idea of having a restaurant with the temple, if the temple and restaurant are mixed then it is not a good idea. However, if the restaurant is completely separate entrance and the activities of the restaurant do not mix with the temple at all, then it is possible, otherwise not.
1977 Correspondence
As far as possible try to adjust to a natural way of life free from dependence on machines. But our principle should be that we are against nothing and for nothing. Only for Krishna. We want whatever is favorable for Krishna. From the farms we should get sufficient foodstuffs and these can be sent to be used at our restaurants. Along with the restaurants there can be "Bhaktivedanta Reading Room" where all my books can be kept and people can come and sit comfortably and read. The people will like these restaurants and reading rooms. They will take them as non-sectarian.
Recently I have received some photographs of the Doll Exhibit which they have prepared in Los Angeles. From the photographs it appears that they have done everything very nicely. This idea of doll exhibitions to demonstrate our philosophy has long been proposed, and my Guru Maharaja was very keen to execute this idea. Therefore I am just trying to give some shape to what my Guru Maharaja wanted. There is a proposal to make a very grand exhibition in the capital of the country, Washington D.C. It is proposed to have a restaurant and bookshop attached, and everything will be held within a specially built building. Formerly you told me that whatever money you had, it is my money. Of course I do not take it as mine, but it is a fact that everything belongs to Krsna: "isavasyam idam sarvam yat kinca jagatyam jagat (ISO 1)." I thing you can utilize some of your money to try to give some shape to this idea of a doll exhibit, restaurant, and bookshop. I have seen that in Washington so many tourists came daily to see the many monuments and museums. So why not let one of the museums be about Krsna. Everything should be done first-class, and I am suer that it will become the most popular place to visit in Washington. I shall be very glad to hear from you whether you think it is possible to execute such an ambitious project.
| Page Title: | Restaurant (Letters) |
| Compiler: | Visnu Murti, Caitanyadev |
| Created: | 25 of Nov, 2008 |
| Totals by Section: | BG=0, SB=0, CC=0, OB=0, Lec=0, Con=0, Let=12 |
| No. of Quotes: | 12 |