Real value

Expressions researched:
"real value" |"real values"

SB Canto 1

The less intelligent do not know the real value of the human form of life.

SB 1.16.9, Purport: The less intelligent do not know the real value of the human form of life. The human form is a special gift of material nature in the course of her enforcing stringent laws of miseries upon the living being. It is a chance to achieve the highest boon of life, namely to get out of the entanglement of repeated birth and death. The intelligent take care of this important gift by strenuously endeavoring to get out of the entanglement. But the less intelligent are lazy and unable to evaluate the gift of the human body to achieve liberation from the material bondage; they become more interested in so-called economic development and work very hard throughout life simply for the sense enjoyment of the temporary body. Sense enjoyment is also allowed to the lower animals by the law of nature, and thus a human being is also destined to a certain amount of sense enjoyment according to his past or present life. But one should definitely try to understand that sense enjoyment is not the ultimate goal of human life. Herein it is said that during the daytime one works "for nothing" because the aim is nothing but sense enjoyment. We can particularly observe how the human being is engaged for nothing in the great cities and industrial towns. There are so many things manufactured by human energy, but they are all meant for sense enjoyment, and not for getting out of material bondage. And after working hard during the daytime, a tired man either sleeps or engages in sex habits at night. That is the program of materialistic civilized life for the less intelligent. Therefore they are designated herein as lazy, unfortunate and short-lived.

SB Canto 4

When one actually reaches the platform of frustration in an attempt to discharge karma-bandha-phāṅsa, he inquires about the real value of life, which is called brahma jijñāsā.

SB 4.25.5, Purport: The conclusion is that one cannot be happy by simply executing pious or impious activities. Such activities simply cause entanglement and transmigration from one body to another. Narottama dāsa Ṭhākura calls this karma-bandha-phāṅsa.

King Prācīnabarhiṣat admitted this fact and frankly asked Nārada Muni how he could get out of this karma-bandha-phāṅsa, entanglement in fruitive activities. This is actually the stage of knowledge indicated in the first verse of Vedānta-sūtra: athāto brahma jijñāsā. When one actually reaches the platform of frustration in an attempt to discharge karma-bandha-phāṅsa, he inquires about the real value of life, which is called brahma jijñāsā. In order to inquire about the ultimate goal of life, the Vedas enjoin, tad-vijñānārthaṁ sa gurum evābhigacchet: [MU 1.2.12] "In order to understand the transcendental science, one must approach a bona fide spiritual master."

King Prācīnabarhiṣat found the best spiritual master, Nārada Muni, and he therefore asked him about that knowledge by which one can get out of the entanglement of karma-bandha-phāṅsa, fruitive activities. This is the actual business of human life. Jīvasya tattva jijñāsā nārtho yaś ceha karmabhiḥ. As stated in the Second Chapter of the First Canto of Śrīmad-Bhāgavatam (1.2.10), a human being's only business is inquiring from a bona fide spiritual master about extrication from the entanglement of karma-bandha-phāṅsa.

SB Canto 5

Even in the higher planets, everyone is under the spell of the illusory energy. No one is really interested in the real values of life.

SB 5.13.9, Purport: When one becomes unconscious due to being bitten by a snake, one cannot understand what is taking place outside the body. This unconscious condition is the condition of deep sleep. Similarly, the conditioned soul is actually sleeping on the lap of the illusory energy. Bhaktivinoda Ṭhākura has sung, kota nidrā yāo māyā-piśācīra kole: "O living entity, how long will you sleep in this condition on the lap of the illusory energy?" People do not understand that they are actually sleeping in this material world, being devoid of knowledge of spiritual life. Caitanya Mahāprabhu therefore says:

enechi auṣadhi māyā nāśibāra lāgi'

hari-nāma-mahā-mantra lao tumi māgi'

"I have brought medicine to awaken every living being from perpetual sleep. Please receive the holy name of the Lord, the Hare Kṛṣṇa mahā-mantra, and awaken." The Kaṭha Upaniṣad (1.3.14) also says, uttiṣṭha jāgrata prāpya varān nibodhata: "O living entity, you are sleeping in this material world. Please get up and take advantage of your human form of life." The sleeping condition means loss of all knowledge. In Bhagavad-gītā (2.69) it is also said, yā niśā sarva-bhūtānāṁ tasyāṁ jāgarti saṁyamī: "What is night for all beings is the time of awakening for the self-controlled." Even in the higher planets, everyone is under the spell of the illusory energy. No one is really interested in the real values of life. The sleeping condition, called kāla-sarpa (the time factor), keeps the conditioned soul in a state of ignorance, and therefore pure consciousness is lost. In the forest there are many blind wells, and if one falls down in one there is no chance of being rescued. In a state of sleep, one remains perpetually bitten by some animals, especially snakes.

CC Madhya-lila

Not knowing the real value of life, people think that the material body and the land where it is produced are all in all.

CC Madhya 22.32, Purport: The entire world is bewildered because people are thinking, “This is my land,” “America is mine,” “India is mine.” Not knowing the real value of life, people think that the material body and the land where it is produced are all in all. This is the basic principle behind nationalism, socialism and communism. Such thinking, which simply bewilders the living being, is nothing but rascalism. It is due to the darkness of māyā. But as soon as one becomes Kṛṣṇa conscious, he is immediately relieved from such misconceptions. This verse is quoted from Śrīmad-Bhāgavatam (2.5.13). There is also another appropriate verse in Śrīmad-Bhāgavatam (2.7.47):

śaśvat praśāntam abhayaṁ pratibodha-mātraṁ

śuddhaṁ samaṁ sad-asataḥ paramātma-tattvam

śabdo na yatra puru-kārakavān kriyārtho

māyā paraity abhimukhe ca vilajjamānā

tad vai padaṁ bhagavataḥ paramasya puṁso

brahmeti yad vidur ajasra-sukhaṁ viśokam

“What is realized as the Absolute Brahman is full of unlimited bliss without grief. That is certainly the ultimate phase of the supreme enjoyer, the Personality of Godhead. He is eternally devoid of all disturbances, fearless, completely conscious as opposed to matter, uncontaminated and without distinctions. He is the principal, primeval cause of all causes and effects, in whom there is no sacrifice for fruitive activities and in whom the illusory energy does not stand.”

This verse was spoken by Lord Brahmā when he was questioned by the great sage Nārada. Nārada was surprised to see the creator of the universe meditating, for this indicated there might be someone greater than Lord Brahmā. While answering the great sage Nārada, Lord Brahmā described the position of māyā and the bewildered living entities. This verse was spoken in that connection.

Mukunda-mala-stotra (mantras 1 to 6 only)

A pure devotee of the Lord like King Kulaśekhara does not pray to God for material wealth, followers, a beautiful wife, or any such imitation peacocks, for he knows the real value of such things.

MM 3: A pure devotee of Lord Nārāyaṇa, or Mukunda, is not at all afraid of any circumstance that may befall him. Despite all difficulties, therefore, such a pure devotee asks nothing from the Lord on his own account. He is not at all afraid if by chance he has to visit the hellish worlds, nor is he eager to enter the kingdom of heaven. For him both these kingdoms are like castles in the air. He is not concerned with either of them, and this is very nicely expressed by King Kulaśekhara in Text 6. A pure devotee of the Lord like King Kulaśekhara does not pray to God for material wealth, followers, a beautiful wife, or any such imitation peacocks, for he knows the real value of such things. And if by circumstance he is placed in a situation where he possesses such things, he does not try to artificially get out of it by condemnation.

Bhagavad-gita As It Is Lectures

So real thing will have real value.

Lecture on BG 13.8-12 -- Bombay, September 30, 1973: So everything is given stress, Kṛṣṇa. But the rascal commentators, they want to make minus Kṛṣṇa.

This rascaldom has played havoc in India. These rascal so-called commentators, they want to avoid Kṛṣṇa. Therefore this Kṛṣṇa consciousness movement is a challenge to these rascals. It is a challenge that "You want to make Kṛṣṇa without Kṛṣṇa. This is nonsense."

Now let us report. This morning one of our devotee has come from, Śyāmasundara, from London. Now our this Bhagavad-gītā As It Is, is the topmost selling book in London. All the booksellers, Bhagavad-gītā As It Is. So Macmillan Company is our publisher, and within one year they have published three editions, fifty thousand each. So real thing will have real value. One professor of religion from London University came to see me. He said, "Now we have rejected Dr. Radhakrishnan's Bhagavad-gītā."

The real value is that the flower is offered with devotion, the food is offered with devotion.

Lecture on BG 13.15 -- Bombay, October 9, 1973: Chant Hare Kṛṣṇa and take kṛṣṇa-prasāda, and gradually you'll understand what is God. Therefore this word is used, sevonmukhe hi jihvādau svayam eva sphuraty adaḥ. Because by using the tongue you develop Kṛṣṇa consciousness, love for Kṛṣṇa consciousness.

And Kṛṣṇa being satisfied with you love... Because real thing is bhakti. Bhaktyā mām abhijānāti [Bg. 18.55]. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati [Bg. 9.26]. Patraṁ puṣpaṁ phalaṁ toyam. Here we are offering a little food, little leaf, little flower. But what is the essence? What is the value of flower? Value, there is practically no value. But yo me bhaktyā prayacchati. The real value is that the flower is offered with devotion, the food is offered with devotion.

Therefore the devotee gradually realizing that, "Yes, I am offering this flower directly to the Supreme Personality of Godhead. I am offering the food directly to the Supreme Personality of Godhead." He is eating. He is perceiving. He is taking the prasādam. He's advancing. He's chanting Hare Kṛṣṇa mantra. It is self-evident. Pratyakṣāvagamaṁ dharmyam. This devotional service is directly appreciated. You haven't got to take certificate from others. If you be engaged in devotional service, you actually realize. Therefore it is called pratyakṣāvagamaṁ dharmyam. Other things will remain in theoretical, but this is such a nice thing, devotional service, that you directly understand how much you are making progress, how much you have appreciated God, how much you have understood Kṛṣṇa.

Srimad-Bhagavatam Lectures

Dvija-bandhu means born in higher family, brāhmaṇa, kṣatriya or vaiśya, but does not take care of the real values of life or does not know what is spiritual life.

Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975: One should not be satisfied with this comfortable or so-called educated human body. We should be prepared what we are going to get next. That is real knowledge. Because it is anartha. Anartha means unwanted. "Why shall I get at all any body? I am eternal; I must live eternally." That is human knowledge. That is called brahma-jijñāsā. So Vyāsadeva, vidvān. Vidvāṁś cakre sātvata-saṁhitām [SB 1.7.6]. He is learned; we are all fools. Yasyāṁ vai śrūyamāṇāyām [SB 1.7.7]. If we... He has made for us. He is compassionate. Strī-śūdra-dvija-bandhūnām [SB 1.4.25]. Those who are actually advanced brāhmaṇa, they take care of. But those who are not brāhmaṇas-strī, śūdra, vaiśya and dvija-bandhu... Dvija-bandhu means born in higher family, brāhmaṇa, kṣatriya or vaiśya, but does not take care of the real values of life or does not know what is spiritual life. He is called dvija-bandhu. Dvija-bandhu means "a friend of a dvija." He cannot be called the born of a dvija. This particular name is very significant, dvija-bandhu. Just like a son of a high-court justice. You can call him the son of the justice, but he is not justice. Similarly, a son born in brāhmaṇa family, kṣatriya family, higher circle, if he does not act like that, then he should be called according to his qualification. Tat tenaiva vinirdiśet yady anyatra vinirdiśet [SB 7.11.35]. This is the instruction of Nārada Muni. If the son of a brāhmaṇa has acquired the qualities of a śūdra, then he should be called a śūdra, not a brāhmaṇa.

Real value is to understand ātma-tattvam, "What I am? Why death is imposed upon me? I do not wish to die. Why old age is imposed upon me?

Lecture on SB 2.1.2 -- Paris, June 11, 1974: Therefore Kṛṣṇa points out in the Bhagavad-gītā that real freedom is when you get freedom from four different problems. What is that? Janma-mṛtyu-jarā-vyādhi-duḥkha-doṣānudarśanam [Bg. 13.9]. If you get freedom from these four things—no more death, no more birth, no more old age, old age, and no more disease—that is freedom. But where is that freedom? The so-called scientists, big, big scientists, they have very scientifically advanced, but they had no freedom from death. They had to die on a fixed-up date. Professor Einstein or any other big, big scientist, they could not manufacture any scientific instrument and keep it in the custody of his student, that "As soon as I die, you just apply this machine. I shall come alive again." Where is that freedom? So this so-called scientific improvement, advancement in civilization, it is just like jumping like the dog. That's all. It has no value. Real value is to understand ātma-tattvam, "What I am? Why death is imposed upon me? I do not wish to die. Why old age is imposed upon me? I do not wish to become old man or old woman. I wish to remain a beautiful young..." "No, sir, that is not possible." Then where is your freedom? What for you are jumping so much? As soon as the master will call "Yes, sir. Bind me..."

Real value is here. Mahātmā vimanyavaḥ sādhavaḥ suhṛdaḥ.

Lecture on SB 5.5.3 -- Vrndavana, October 25, 1976: Unless you become mahātmā. So unless you come to Kṛṣṇa consciousness, this so-called nationalism, philanthropism, altruism, this "ism"—that is all rascaldom. It has no value. Real value is here. Mahātmā vimanyavaḥ sādhavaḥ suhṛdaḥ. So these mahātmās, tyāgīs. Generally, they are sannyāsīs. And so far other mahātmās also, it does not mean only the sannyāsī can be mahātmā. No. Gṛhasthas also can be mahātmā. How gṛhasthas can be mahātmās, that is explained in the next verse: ye vā mayīśe kṛta-sauhṛdārthā. His only business is to satisfy Kṛṣṇa. That is... Otherwise, here it is said, jāyātmaja-rātimatsu gṛheṣu. He has no interest in so-called family life, wife, children, friends, and nationality. No. Ye vā mayīśe kṛta-sauhṛdārthā. Only interest is how to please Kṛṣṇa. Such person, he is also mahātmā. Not that only the mahātmās who are renounced order. There are gṛhasthas also. Just like Advaita Ācārya, He was gṛhastha. He became very, very sorry that people are so much suffering. "It is not in My power to elevate them. Unless Kṛṣṇa personally comes, it is not possible." Therefore He offered to Lord Viṣṇu Gaṅgā-jāl, tulasī, praying, "Please come. People are very much suffering. So if You come..." And on His request Kṛṣṇa came in the form of Caitanya Mahāprabhu. So it is not that a gṛhastha cannot be mahātmā. There are many mahātmās.

So we have to understand that behind every value there is spirit, Supreme. And the Supreme Spirit is the real value.

Lecture on SB 7.9.13 -- Montreal, August 21, 1968: So we have to understand that behind every value there is spirit, Supreme. And the Supreme Spirit is the real value. So Vedic instruction is īśāvāsyam idaṁ sarvam: "Everything belongs to God." The world is moving due to that Supreme Spirit or the small spirit. We are small spirit, and God is Supreme Spirit. So we are changing... We are under Him. Nityo nityānāṁ cetanaś cetanānām (Kaṭha Upaniṣad 2.2.13). We are under His control. So we are also moving; we are also creating. But He is the greatest creator, He's the greatest mover. God is great; we are small. Actually, it belongs to the great. Yat kiñcid jagatyaṁ jagat tena tyaktena bhuñjīthā [Īśo mantra 1]. Therefore tena. Tena means "therefore." Tyaktena bhuñjīthā. Tyaktena bhuñjīthā means tyakta. Tyakta means "sacrificing." Because it is God's, therefore you must go to the God. That mentality is Kṛṣṇa conscious. Just like suppose in this room there is one note, hundred dollars. Somebody finds: "Here is a hundred dollar note." Now it belongs to somebody. It has fallen some way. Somebody has lost. So how to utilize this hundred dollar found by me? If I take it in my pocket, then I am thief. And if I neglect it, somebody may take it away. It is misused. The best use is to find out the man, the owner, and hand it over to him. That is the best use. Similarly, if everything belongs to God, if I want to occupy it by force, I am thief. Stena eva sa ucyate [Bg. 3.12]. Every one of us who is trying to occupy some portion of land, country, in the name of "It is my country," and fighting, both of them, they are thieves because that land does not belong to anyone. No nation. It belongs to God. If... We can understand, if the United Nation passed resolution that "The whole planet belongs to God; we are sons of God; so let us live peacefully as sons of God," oh, there is no quarrel. But that they will never understand. They'll simply try to divide. Just like some gangs of thieves, they have stolen some property. Now they have come out, and they're dividing, and one of them is asking, "My dear brothers, let us divide piously. Let us divide piously." (laughs) Nonsense. The whole property is impious. So what is the meaning of your piously divided?

Sri Caitanya-caritamrta Lectures

Our real value of life, human being, means spiritual understanding.

Lecture on CC Madhya-lila 20.98-99 -- Washington, D.C., July 4, 1976: Mandāḥ sumanda-matayo [SB 1.1.10]. Practically cent percent of the population at the present moment, they're manda. Manda. Manda means of no value, or very bad, manda, or very slow. There are several meanings of manda. So in this age all the people, they are manda. Mandāḥ sumanda-matayo. And because they are generally very bad, everyone has got a process of spiritual realization. First of all they are not interested, manda. Our real value of life, human being, means spiritual understanding. This is... This human life is meant for spiritual understanding. Athāto brahma jijñāsā. Absolute Truth. That is the only business. But on account of being manda, we have invented so many other occupational duties. That is... According to... That is a fact, not according to Vaiṣṇava philosophy, but that is a fact. We may improve the standard of living condition. So living condition, that is bodily concept of life. I am sitting in this comfortable siṁhāsana. That's all. I can sit down also on the floor. It does not make much difference. According to time, circumstances... So life... So we are combination of spirit and matter. This body is matter, and the moving force which is moving this body, that is spirit soul. So we are manda. We are so dull that the highest learned man and the so-called scientist and philosopher, they cannot understand this distinction. They think this body is everything. But that is not the fact. Body is not everything. The moving power of the body is the spirit soul.

General Lectures

That is real and here it is unreal. We are also dealing with everything which are present in the spiritual world, but it is only reflection. It has no real value.

Lecture -- Los Angeles, May 18, 1972: As we have got many things within this material world, all of them, they are in Kṛṣṇa. Whatever you have got. Just like here, the most prominent feature in this material world is sex attraction. So that is there in Kṛṣṇa. We are worshiping Rādhā and Kṛṣṇa, attraction. But that attraction and this attraction is not the same. That is real and here it is unreal. We are also dealing with everything which are present in the spiritual world, but it is only reflection. It has no real value. Just like in the tailor's shop, sometimes there are so many beautiful dolls, a beautiful girl is standing. But nobody cares to see it. Because everyone knows that "This is false. However beautiful it may be, it is false." But a living woman, if she is beautiful, so many people see her. Because this is real. This is an example. Here the so-called living is also dead, because the body is matter. It is a lump of matter. As soon as the soul goes away from the same beautiful woman, nobody cares to see her. Because it is as good as the doll on the window of tailor shop. So real factor is the spirit soul, and because here everything is made of dead matter, therefore it is simply imitation, reflection. The real thing is in the spiritual world.

Philosophy Discussions

Tthe value, the real value of things will come out

Philosophy Discussion on Soren Aabye Kierkegaard:

Prabhupāda: So how he'll make it a good cause? The good cause is relative. You think something good cause, I think something good cause, so what is really good cause? Who will, who will decide that this is good cause?

Śyāmasundara: He says that the good cause is determined when we begin to anticipate death. He says that if we lived every moment as if we might die soon in anticipation of death that we will make the right decisions. That then the value, the real value of things will come out.

Prabhupāda: That is not possible, because we see that in the slaughterhouse the animal is seeing that "Next life is mine." What decision he can make? And still he is standing there and does not go away.

1974 Conversations and Morning Walks

But this human form of life or above human form of life, it is a chance for understanding the real value of life, and therefore for human beings there are guidances, these Vedas, Purāṇas, Vedānta-sūtra.

Room Conversation -- February 6, 1974, Vrndavana: Prabhupāda: So destiny is that we should devote our life for awakening Kṛṣṇa consciousness. This human life is meant for that purpose. By nature's way, prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ [Bg. 3.27], nature is bringing us. As soon as we become sinful, we are dropped down to suffer the sequence of sinful life in different varieties. Again, just like a man, criminal, is put into the jail, but when his time is finished, again he is made free. Similarly, the cycle of birth and death, dehāntara-prāptiḥ, tathā dehāntara-prāptiḥ [Bg. 2.13], one after another, is going on. So the animal life means reaction of sinful life, and upper class of life, demigods, means result of pious life. Two kinds of things are there, sinful and pious, through the cycle of birth is going on. But this human form of life or above human form of life, it is a chance for understanding the real value of life, and therefore for human beings there are guidances, these Vedas, Purāṇas, Vedānta-sūtra. It is meant for the human beings, not for the cats and dogs. Anādi-bahirmukha jīva kṛṣṇa bhuli gela ataeva kṛṣṇa veda-purāṇa kaila [Cc. Madhya 20.117]. So it is recommended in the human form of life, first of all training as a brahmacārī, then he may remain as gṛhastha for sometime. The life is divided into four parts, twenty-five years. Suppose I live a hundred years: twenty-five years to become brahmacārī, remain as brahmacārī, and twenty-five years to remain as gṛhastha, family man, and twenty-five years as vānaprastha and twenty-five years as sannyāsa. This is system, Vedic system. Sannyāsa means vānaprastha is the prepāration for sannyāsa, and sannyāsa means completely dedicated to the service of Kṛṣṇa. This is our system. Just like you are spirit soul. Our business is not here. Our business in the spiritual world. Here, by circumstances you have fallen into the material condition, but if you take "This is all-in-all our duty, that is not advised in the śāstra. It is circumstances. We have fallen into, under certain circumstances, so we have to take care of. The real duty is to how to save myself from this material entanglement.

1977 Conversations and Morning Walks

A son has got real value in so many ways, but instead they'll give that paper worth...

Room Conversation with Ratan Singh Rajda M.P. "Nationalism and Cheating" -- April 15, 1977, Bombay:

Prabhupāda: We are not discussing that, but you are cheating—that is practical. You are cheating. Your government is cheating, giving a piece of paper, cheating me that "You get hundred rupees."

Tamāla Kṛṣṇa: And their cheating in so many... Just like they were paying ninety rupees for a vasectomy, to make someone impotent, to make them sterile, they're giving ninety rupees. They're saying "This ninety rupees is worth... It's worth it to become sterile if you take this ninety rupees."

Prabhupāda: That is paper.

Tamāla Kṛṣṇa: Now, that's cheating. A man can produce a son. A son has got real value in so many ways, but instead they'll give that paper worth...

Prabhupāda: Cheated with ninety rupees, and he's no more...

Tamāla Kṛṣṇa: Just like the foreigners bought the island of Manhattan for twenty-four dollars from the Indians, the native Indians in New York, twenty-four dollars' worth of trinkets. And they purchased.

Prabhupāda: No, the land was there. Just like Bhaktivinoda Ṭhākura purchased Māyāpura at eight annas a bighā.

The real value is love. Yo me bhaktyā prayacchati. Therefore he does not accept anything from anyone else unless he is a devotee.

Room Conversation with Ram Jethmalani (Parliament Member) -- April 16, 1977, Bombay: Prabhupāda: Oh, dadāti pratigṛhṇāti, to give and to accept. And (Hindi), to give him food, and when he offers, take it. You open your mind to him and let him open his mind to you. Guhyam ākhyāti pṛcchati. Guhyam means confidential. Unless you love me, how can I speak to you my confidential subject? So give and take, the English word is love. This is love, beginning. In European, American countries there is free love. So they offer flower. He or she accepts. And in this way love begins. Kṛṣṇa also says, love of Kṛṣṇa begins also in that way. Patraṁ puṣpaṁ phalaṁ toyam. [break] These things. Simply with love if you offer to Kṛṣṇa, Kṛṣṇa: aham aśnāmi, "I eat." Is Kṛṣṇa hungry? Tad aham aśnāmi. Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati [Bg. 9.26]. Tad aham aśnāmi. Yo me bhaktyā prayacchati. The real thing is love. Patraṁ puṣpam is no value. Or luci puri is no value. The real value is love. Yo me bhaktyā prayacchati. Therefore he does not accept anything from anyone else unless he is a devotee. This word is used, yo me bhaktyā prayacchati.

1972 Correspondence

We are not interested to attract millions of men to see some show. Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value.

Letter to Sudama -- Bombay 25 November, 1972: Yes, we shall base our preaching work on Lord Caitanya's formula: sankirtana. After all, He is God, and if He recommends, what is the question of failure? that is not possible. If we simply stick to this programme as I have done it since the beginning, namely, kirtana, preaching, kirtana, distribution of prasadam—if you do like this only that will be sufficient. Of course, you may make the kirtana as nice as possible, with dancing, many kholes, karatalas, conches, and if you preach sincerely, anyone will listen and become convinced. The potency of Krishna Consciousness movement does not come from some outward showing, no, it is the transcendental sound vibration of Hare Krishna Mantra and the words of Bhagavad-Gita, Srimad-Bhagavatam, like that. So now go on and develop the things in this spirit, that will be nice. We are not interested to attract millions of men to see some show. Better we attract one sincere soul to join us in ecstatic chanting and hearing, that will be of real value. And distribute books, as many as possible. If anyone hears something philosophy from us, that will help him. But if he purchases one book that may turn his life. So selling books is the best preaching activity. Sell books, hold the kirtana in public places like schools and colleges, preach—if you practice these things, and try to improve them more and more simply by your practicing sincerely, that simple programme will please Krishna the most and you will see that very soon.