Janārdana: When Kṛṣṇa appears in each of the four yugas, does each appearance of svayaṁ bhagavān, personally He appearance?
Prabhupāda: As the necessity of the time. Sometimes He appears as svayaṁ bhagavān, sometimes He appears as plenary expansion. But svayaṁ bhagavān or plenary expansion, there is no difference. Just like in the present age, Kṛṣṇa has appeared as holy name. So we should not consider that holy name of Kṛṣṇa is less important than Kṛṣṇa. The holy name of Kṛṣṇa is as powerful as Kṛṣṇa. Nāmnām akāri bahudhā nija-sarva-śaktis tatrārpitā. All the potencies of Kṛṣṇa is there. As soon as we are able to chant pure name... Pure name means offenselessly. We have discussed several times that there are ten kinds of offenses in the matter of chanting this holy name. And if we be careful to avoid those ten kinds of offenses, then pure, we can appreciate the purity of Kṛṣṇa's name. Kṛṣṇa's name is always pure. Nitya-mukta-śuddha-abhinnatva-nāma.
It is also our appreciation. Just like Kṛṣṇa is everywhere. Here, of course, in the temple or anywhere, Kṛṣṇa is there, but we have no appreciation. Similarly, Kṛṣṇa is very kind to appear in this age as holy name so that we can very easily approach Kṛṣṇa simply by chanting. But we have got many misgivings. Otherwise, so many people there are, they inquire "What is God?" And if you say, "Here is God," they won't believe you. It is their appreciation. But God is there in His name, Kṛṣṇa. So one has to prepare the receptive process. Otherwise, God is here.