Guest (1): The name is so powerful.
Prabhupāda: Yes. What is that?
Pradyumna: Prāpya puṇya-kṛtāṁ lokān.
Prabhupāda: Ah, prāpya puṇya-kṛtāṁ lokān. This is the... So puṇya-kṛtāṁ lokān means heavenly planet. Prāpya puṇya-kṛtāṁ lokān. You cannot go to the heavenly planet unless you are very pious. So he's promoted in heavenly planet where the duration of life is very long, standard of living is very nice. But there is no Kṛṣṇa consciousness. What is that, prāpya puṇya-kṛtāṁ lokān?
Pradyumna: Uṣitvā śāśvatīḥ samāḥ (BG 6.41).
Prabhupāda: Uṣitvā śāśvatīḥ samāḥ. For a very long time. Because to get life in the heavenly planets means at least ten thousands of years. In their calculation. Their one day is equal to six months. In that way ten thousand years. Uṣitvā śāśvatīḥ samāḥ. What is it? Uṣitvā śāśvatīḥ samāḥ?
Pradyumna: Uṣitvā śāśvatīḥ samāḥ, śucīnāṁ śrīmatāṁ gehe yoga-bhraṣṭo 'bhijāyate (BG 6.41).
Prabhupāda: Then, again they come down to this material world and he takes birth either in a very exalted brāhmaṇa family, śucīnām, or very rich, vaiśya family. After enjoying there, again he's given chance to become Kṛṣṇa conscious. And if he misses, then again he goes down. Therefore Narottama dāsa Ṭhākura says these are all false elevation. If I have to come again back, again I have to accept another lower grade life, then what is the profit?