So Prahlāda Mahārāja, when he was inquired by his father that "Who has taught you this Kṛṣṇa consciousness...?" Because he knew that "He is my son, king's son. He does not go to mix with anyone else. He simply takes his lesson from the appointed teachers. How is that this boy, five years old only, and he is so much Kṛṣṇa conscious?" So he was surprised. He asked him that "How you have taken to this Kṛṣṇa consciousness?" The answer is that "My dear father, this Kṛṣṇa consciousness cannot be achieved by a person like you, whose vow is simply to enjoy this material world." Hiraṇya. Hiraṇya means gold, and kaśipu means nice bed, very soft, cushioned bed. Hiraṇyakaśipu.
- matir na kṛṣṇe parato svato vā
- mitho 'bhipadyeta gṛha-vratānām
- adānta-gobhir viśatāṁ tamisraṁ
- punaḥ punaś carvita-carvaṇānām
- (SB 7.5.30)
This materialistic way of life means chewing the chewed. Just like the father. Father knows that "I married, I work so hard to maintain my family, and it is very difficult to keep the high standard of living in this age. We have to work very hard. Still, I engage my son also in the same way. In spite of my very bad experience of materialistic way of life, still, I engage my son in the same way." This is called punaḥ punaś carvita-carvaṇānām (SB 7.5.30). Punaḥ punaś means "again and again." Carvita: "chewing chewed things." Just like sugarcane. One has chewed it, has taken its juice—it is thrown away in the street. And if somebody wants to taste it, "How it is sweet, let me see," that is called chewing the chewed. Similarly, we have got very good experience about this materialistic way of life, hard struggle for life.