Expressions researched:
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|"pressbook print"
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|"printer"
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Correspondence
1970 Correspondence
I am informed by Sriman Syamasundara. das Adhikari that in connection with the contribution of Sriman George Harrison for publishing my book, Krishna, you were advised to contact me in my Boston Temple.
Letter to Mr. Allen Klein -- Los Angeles 6 January, 1970: Mr. Allen Klein
Legal Advisor of Mr. George Harrison
1700 Broadway
N.Y., N.Y. 10019
Dear Mr. Klein:
I am informed by Sriman Syamasundara. das Adhikari that in connection with the contribution of Sriman George Harrison for publishing my book, Krishna, you were advised to contact me in my Boston Temple. But I have left Boston Temple on the 29th of December and now my present address is ISKCON Temple, 1975 La Cienega Blvd., Los Angeles, California 90034. So you can contact me here in this connection. In the meantime, I am advising my representative Sriman Brahmananda Brahmacari, president of my New York Temple, and he is authorized to deal on my behalf in this connection. I am advising him (Brahmananda) also to see you in this connection.
We have to do things now very dexterously, simply we have to see that in our book there is no spelling or grammatical mistake. We do not mind for any good style, our style is Hare Krishna, but, still, we should not present a shabby thing.
Letter to Satsvarupa -- Los Angeles 9 January, 1970: So far my book is concerned, special attention is required in the composing department, otherwise, the whole scheme will be disturbed. Regarding Krishna, please make the MS ready because if George Harrison pays for the printing in Japan, we shall have to send it immediately for the purpose. Regarding transcribing, I have written to Detroit if they can do it. In the meantime, I have engaged Devananda transcribing the tape and a primary editing also, and the copy can be sent to you for final editing and then printing. We have to do things now very dexterously, simply we have to see that in our book there is no spelling or grammatical mistake. We do not mind for any good style, our style is Hare Krishna, but, still, we should not present a shabby thing. Although Krishna literatures are so nice that, even if they are presented in broken and irregular ways, such literatures are welcomed, read and respected by bona fide devotees.
The following books are being sent to you by separate post: Sri Isopanisad, Two Essays and Back to Godhead published by our own ISKCON Press in Boston.
Letter to Sethji -- Los Angeles 13 January, 1970: N.B. The following books are being sent to you by separate post: Sri Isopanisad, Two Essays and Back to Godhead published by our own ISKCON Press in Boston.
Regarding Krishna book, as soon as it is ready we will begin to print it either on our own press or in Japan as it is suitable and we shall not wait for George's $19,000.
Letter to Hayagriva -- Los Angeles 14 January, 1970: Regarding Krishna book, as soon as it is ready we will begin to print it either on our own press or in Japan as it is suitable and we shall not wait for George's $19,000. His lawyer has put some difficulty in the matter and it is not yet settled up. Regarding our enlarged, revised Bhagavad-gita As It Is, if possible you can conveniently give an enlarged introduction also.
Yesterday I received the blue print of "Isopanisad" and this also appears very nice.
Letter to Hayagriva -- Los Angeles 14 January, 1970: Here in Los Angeles they are selling our literature very nicely and yesterday I received the blue print of "Isopanisad" and this also appears very nice. If Kirtanananda Maharaja moves amongst the school, college and university authorities and induces them to recommend this "Isopanisad" for additional reading by the students either privately or in the library it will be a great achievement. As you have read it, we have tried to discuss the nature of God's greatness and our relationship to Him as preliminary chapter of Krishna Consciousness. So this book is the cheapest of all our other books and they can easily be introduced for mass reading and they will be benefited undoubtedly.
Recently we have published our "Isopanisad" a Vedic literature and in this small booklet we have thoroughly discussed this point.
Letter to Executive Senior Editor of Los Angeles Times -- Los Angeles 14 January, 1970: In the Bhagavad-gita, therefore it is said that only less intelligent persons consider that God is originally impersonal but when He incarnates He assumes a Form. But Krishna philosophy based on the authority of the Vedas is that originally the Absolute Truth is the Supreme Personality of Godhead. His plenary expansion is present in everyone's heart in His localized aspect and the impersonal Brahman effulgence is the transcendental light and heat distributed everywhere. In the Bhagavad-gita it is clearly said that the aim of Vedic way of searching out the Absolute Truth is to find out the Personal God. If one is satisfied only with the other aspects of the Absolute Truth namely the Paramatma feature or the Brahma feature—such person is to be considered as one possessed of poor fund of knowledge. Recently we have published our "Isopanisad" a Vedic literature and in this small booklet we have thoroughly discussed this point.
I have got some money for printing my books and if required I can arrange such reference from my banker.
Letter to Mukunda -- Los Angeles 15 January, 1970: So far reference for bank, I have got some money for printing my books and if required I can arrange such reference from my banker. That can be arranged.
The arrangement for the composing and printing of BTG in French and German languages is already settled, and if you all continue to translate my books and articles and write articles yourselves; that will make the work successful.
Letter to Janardana -- Los Angeles 16 January, 1970: The arrangement for the composing and printing of BTG in French and German languages is already settled, and if you all continue to translate my books and articles and write articles yourselves; that will make the work successful. The people in general can be reached very well by the distribution of our literatures and by the propagation of Sankirtana in the streets. These are our two mrdangas for reawakening the sleeping conditioned souls.
I have accepted the estimate, and very soon I shall send you the manuscript. The manuscript is also ready but I am simply waiting for finishing the 52 pictures.
Letter to Mr. Kugimoto - La Cienega Blvd. Los Angeles, Cal. 90034 January 17, 1970: You have said that the price is just at your rockbottom. I have accepted the estimate, and very soon I shall send you the manuscript. The manuscript is also ready but I am simply waiting for finishing the 52 pictures.
So within a month, utmost, everything will be ready. Suppose we submit everything by 15 February, will that be alright as you have said that winter season is quite convenient for you. And if it is so, then how much time will you take for finishing the whole printing work?
In the meantime, I have received two complimentary dummies. So I understand that the book will be printed in two parts, namely 226 pages in each part including the pictures. It is alright, but the covering appears to be thinner than #32 Strawboard.
Now the MS of Krishna book as well as the pictures, it is not yet settled up where it is to be printed either in Japan or in our own press, but I have acknowledged the letter of Dai Nippon and the copy is enclosed.
Letter to Bali-mardana -- Los Angeles 21 January, 1970: Now the MS of Krishna book as well as the pictures, it is not yet settled up where it is to be printed either in Japan or in our own press, but I have acknowledged the letter of Dai Nippon and the copy is enclosed.
Now by the Grace of Srila Prabhupada we have got our own press in Boston. On this press our Srimad-Bhagavatam shall be printed up to the Sixth Canto starting from the month of February.
Letter to Madhava Maharaja -- Los Angeles 21 January, 1970: You have inquired about my books and I am pleased to report that three volumes of Srimad-Bhagavatam and one small booklet entitled "Easy Journey to Other Planets" were published from India. And since I have come to the Western countries, Messrs. MacMillan and Company have published my book Bhagavad-gita As It Is, and my Society has published Teachings of Lord Caitanya and Sri Isopanisad. Now by the Grace of Srila Prabhupada we have got our own press in Boston. On this press our Srimad-Bhagavatam shall be printed up to the Sixth Canto starting from the month of February.
You will be pleased to know that George Harrison has paid the entire expenditure ($19,000) for printing our Krishna picture book, and very soon I am going to send the MS to Japan. Our own press is now busy with other books.
Letter to Bhagavan -- Los Angeles 28 January, 1970: I am so glad that you are giving attention to selling our books, and you have got a good assistant also. You will be pleased to know that George Harrison has paid the entire expenditure ($19,000) for printing our Krishna picture book, and very soon I am going to send the MS to Japan. Our own press is now busy with other books.
Try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund.
Letter to Damodara -- Los Angeles 30 January, 1970: You will be glad to know that Mr. George Harrison has contributed the entire cost of publishing Krishna, and we are going to publish it very soon in Japan with various pictures. It is now in progress and in due course we will receive the books. In the meantime, try to sell the books already printed as well as newly published "Isopanisad", and save some money for my book fund.
Now we have got our press and we propose to publish many books. Also, attempt is being made in Hamburg for translating all our literatures into French and German languages and to publish them regularly.
Letter to Cidananda -- Los Angeles 30 January, 1970: I am so glad to learn that everything is progressing nicely in Vancouver, and you are proposing to sell 2500 BTGs per month. That is very much encouraging. You will be glad to know that we have now published our book, "Isopanisad," and I have mentioned your good name therein, acknowledging your contribution towards my book fund.
In my book fund, not only my disciples are contributing, but also others who are outsiders like Mr. George Harrison who has contributed the entire cost of publishing my book Krishna—the cost will be $19,000. Now we have got our press and we propose to publish many books. Also, attempt is being made in Hamburg for translating all our literatures into French and German languages and to publish them regularly.
So with increase of our activities by Sankirtana Movement if possible, try to save some money for my book fund.
With great difficulty, I then published the second and third volumes of Srimad-Bhagavatam until 1965, when I prepared myself to come to this country with some books.
Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970: Then I began translating Srimad-Bhagavatam in 1960; and, perhaps in 1961, I was your guest in the Gita Bagicha. You were very kind to help me partially for publishing my first volume of Srimad-Bhagavatam through the Dalmia Charitable Trust. With great difficulty, I then published the second and third volumes of Srimad-Bhagavatam until 1965, when I prepared myself to come to this country with some books.
In Boston we have got our own press, ISKCON Press, where our books and magazines are published partially. The major portion is printed outside our press especially in Japan.
Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970: In most of the centers our activities are in rented houses, only in Boston and Buffalo we have our own houses. In Boston we have got our own press, ISKCON Press, where our books and magazines are published partially. The major portion is printed outside our press especially in Japan.
I am enclosing herewith some printed copies of the rules and regulations, ten kinds of offenses, etc. which are regularly observed by the students.
Letter to Hanuman Prasad Poddar -- Los Angeles 5 February, 1970: I am enclosing herewith some printed copies of the rules and regulations, ten kinds of offenses, etc. which are regularly observed by the students.
Hope this will meet you in good health.
Yours in the service of the Lord,
A.C. Bhaktivedanta Swami
P.S. So far the means of the books published are as follows:
3 volumes Srimad-Bhagavatam League of Devotees $16.00 (set)
1 paperback Bhagavad-gita As It Is Collier (MacMillan) $2.95
1 hardback Bhagavad-gita As It Is MacMillan $6.95
1 Teachings of Lord Caitanya ISKCON Press $5.95
1 Sri Isopanisad ISKCON Press $1.00
1 Nectar of Devotion ISKCON Press $5.95
1 Krishna ISKCON Press $10.00
1 Easy Journey to Other Planets League of Devotees $0.50
1 Two Essays ISKCON PRESS $ .50
Monthly magazine "Back to Godhead" ISKCON Press $0.50
French ed. "Back to Godhead" ISKCON Press
German ed. "Zuruck zur Gottheit" ISKCON Press
Some of these are being enclosed herewith, and the balance will be dispatched from New York along with books.
The management of our different centers is made by three officers; namely a President, Treasurer, and a Secretary. They have got separate banking accounts in each center. The checks are signed by two officers out of three. Although in each banking account my name is there as Acarya, and when I am in a center sometimes I sign the checks, still, usually I do not. I try to keep myself aloof from business transactions; but as far publications is concerned, I manage the book fund personally.
So our centers are managed financially by selling the books and magazines and by accepting some voluntary contributions from the public. Sometimes we manufacture incense and the visitors gladly purchase it. In this way we manage the financial affairs of our society. In London, however, we get some income by sales of "Hare Krishna Mantra" record and similarly in the U.S.A. we get some income by selling "Govinda" records and other similar records. From London the "Hare Krishna Mantra" record has worldwide sales. This is managed by Mr. George Harrison, the famous English musician, who is my uninitiated devotee. This boy has paid me recently $19,000 for publishing my Krishna book. The whole amount will be required for publishing the book in Japan.
The names of places where our centers are already established is given above. The photographs of our various daily activities—Kirtans, etc.—are also enclosed herewith.
Sriman George Harrison has certainly done an unique service by contributing $19,000 for publishing my Krsna book.
Letter to Bhagavan -- Los Angeles 8 February, 1970: Sriman George Harrison has certainly done an unique service by contributing $19,000 for publishing my Krsna book. When I was in London, he saw me four times and he was very submissive and devout and he was not at all proud of his very well-to-do material position. He has a reputation as a first class musician and he is considered to be rich or as they say one of the richest men in the world. Still he was not at all puffed up, but was humble, meek, polite, and devout. So all these qualities and his service to Krishna will certainly help him in his advancement of Krishna Consciousness. Thus I see that although he is not an initiated disciple, still he has been trying to help us in so many ways.
If your mother knows Spanish language she can be engaged in translating our literatures, and very soon we are going to publish our BTG in that language.
Letter to Ekayani -- Los Angeles 10 February, 1970: If your mother knows Spanish language she can be engaged in translating our literatures, and very soon we are going to publish our BTG in that language. So she can be a great help in that activity.
Krsna The Supreme rich, powerful, famous, and beautiful Personality of Godhead without any material attachment is now available in book form (400 pages reading matter and 52 colorful illustrations) in first-class hardbound and woodfree paper printed.
Letter to Jayadvaita -- Los Angeles 10 February, 1970: Another point is I want to prepare a small pamphlet for Krsna book, giving the description in nutshell with some important pictures. Can you prepare it in consultation with Satsvarupa, immediately? This is required very urgently. Add on the cover page the following words:
Krsna The Supreme rich, powerful, famous, and beautiful Personality of Godhead without any material attachment is now available in book form (400 pages reading matter and 52 colorful illustrations) in first-class hardbound and woodfree paper printed. Those who have heard the "Hare Krishna Mantra" record as well as "Govindam" will do well by procuring this deluxe book and keep at home as a great treasure.
Try to understand the basic principles of the great movement "Krishna Consciousness"
I have already advised Gargamuni to talk with Brahmananda and again I am giving you in writing that the Krsna book, manuscript and pictures, may be submitted to Dai Nippon positively on 15 February.
I wish to print a few thousands of a small booklet regarding Krsna book, with a few pictures, giving a short description of Krsna on the cover page—.
Letter to Syamasundara -- Los Angeles 10 February, 1970: Recently I received one letter from Bhagavan das and the copy of my reply to that letter is enclosed herewith, please find. Now everyone has heard how strenuously you induced George Harrison to contribute for our Krsna book. The delay of payment was not due to your so-called "negligence," but it was due to the tricks of the lawyer, Mr. Klein. Anyway, now we have got the money, let us forget the delay. I have received one letter from Dai Nippon and they have informed me that it will take at least 85 days for finishing the printing work completely. I am going to submit the manuscript and pictures.
Now, according to their calculation, we shall have the book ready by the 15th of May, 1970. Your suggestion to introduce Krsna book along with the new record is very welcome. When do you expect the release of the records? I think it must be before the 15th May, 1970. Under the circumstances, I wish to print a few thousands of a small booklet regarding Krsna book, with a few pictures, giving a short description of Krsna on the cover page—
Krsna The Supreme rich, powerful, famous and beautiful Personality of Godhead without any material attachment is now available in book form (400 pages reading matter and 52 colorful illustrations) in first-class hardbound and woodfree paper printed. Those who have heard the "Hare Krishna Mantra" record as well as "Govindam" will do well by procuring this deluxe book and keep at home as a great treasure.
I am glad that your press release propaganda is going very nicely and I shall request you to include the names of our books and publications as far as possible. When such press releases are printed, send me the copies regularly.
Letter to Syamasundara -- Los Angeles 10 February, 1970: I am glad that your press release propaganda is going very nicely and I shall request you to include the names of our books and publications as far as possible. When such press releases are printed, send me the copies regularly. It will be a great advantage for us as well as for the people in general if the press reporters can ventilate the idea of one God, one religion, one Scripture, one Mantra, and one people throughout the whole world.
So if we thoroughly study the books which we have so far published, as well as serve Krsna in great devotion by following the regulative principles, we shall be able to defeat anyone who is not in Krsna Consciousness.
Letter to Yamuna -- Los Angeles 10 February, 1970: I am in due receipt of your letter undated and I was so glad to learn that you have defeated four of the whips of the Ramakrishna Mission by giving quotation from the Bhagavad-gita. It is a fact that all other institutions, never mind whether it is Ramakrishna Mission or philosophical speculators, nobody can stand our arguments and reason if we can support them by quoting Scriptures. So if we thoroughly study the books which we have so far published, as well as serve Krsna in great devotion by following the regulative principles, we shall be able to defeat anyone who is not in Krsna Consciousness. So do it nicely, and everyone of you become great preachers.
We have presented the complete philosophy of Krsna Consciousness in our books Bhagavad Gita as it is, Srimad Bhagawatam, Teachings of Lord, Chaitanya, Krsna, and others being printed, so the classes and personal study should be undertaken penetratingly.
Letter to Jayapataka - So. La Cienega Blvd. Los Angeles, Cal. 90034 February 13, 1970: Our first business to every initiated devotee is to chant daily sixteen round of beads without fail, and to follow the regulative principles rigidly, and our literatures must be studied with great attention. We have presented the complete philosophy of Krsna Consciousness in our books Bhagavad Gita as it is, Srimad Bhagawatam, Teachings of Lord, Chaitanya, Krsna, and others being printed, so the classes and personal study should be undertaken penetratingly.
I beg to acknowledge receipt herewith of your contribution of $19,000 (nineteen thousand dollars) for publication of my book, Krsna, now going to the press within the week.
Letter to George Harrison -- Los Angeles 16 February, 1970: I am so much obliged to you for your valued cooperation in spreading my movement of Krsna Consciousness throughout the whole world. I beg to acknowledge receipt herewith of your contribution of $19,000 (nineteen thousand dollars) for publication of my book, Krsna, now going to the press within the week.
I wish to put his good name on the dedication page of devotional service.* I would have done this in the Isopanisad, but this book was already printed. I hope you like the letter which I have addressed to George.
Letter to Syamasundara -- Los Angeles 16 February, 1970: The cover of George Harrison is open, and after reading it you can close it and deliver it to him. So far his contribution is concerned, I shall duly acknowledge it as I do usually in the Krsna book also. Besides that, I wish to put his good name on the dedication page of devotional service.* I would have done this in the Isopanisad, but this book was already printed. I hope you like the letter which I have addressed to George.
Our Isopanisad is now published. This excellent book of God-Consciousness should be introduced as study book for school and college students because it is so nicely explained about God-Consciousness.
Letter to Kirtanananda -- Los Angeles 18 February, 1970: P.S. Our Isopanisad is now published. This excellent book of God-Consciousness should be introduced as study book for school and college students because it is so nicely explained about God-Consciousness. Any sincere gentleman serious about knowing God-Consciousness must read this book. A little education will make every one aware what is meant by God. It is a challenge to the atheists, agnostic, skeptics and gross materialists. Please get this book in quantities from Boston and try to introduce it.
So far our publication is concerned, I give you below the names of the books and magazines with their prices and weights for calculating postal charges.
Letter to Jagannatham Prabhu -- Los Angeles 20 February, 1970: So far our publication is concerned, I give you below the names of the books and magazines with their prices and weights for calculating postal charges.
Srimad-Bhagavatam (First Canto—3 volumes) $16.00 (set of 3)—(Vol. 2 weights 22lb. 6 oz.)
Bhagavad-gita As It Is (Paperback) $2.95—
Bhagavad-gita As It Is (Hardback) $6.95—11lb. 3oz.
Sri Isopanisad $1.00—7 1/2 oz.
Easy Journey to Other Planets $.50—3 1/2 oz.
Teachings of Lord Caitanya $5.99—2 lb. 1/2 oz.
Krsna $10.00—2 lb. 15oz.
Nectar of Devotion $5.95—2 lb. 1/2oz.
"Back to Godhead" (magazine) $ .50 ($5.00/year)—5 1/2oz.
Postal rates as follows:
Air Other Articles (AO)—First 2 oz. $ .60, Each additional 2 oz. or fraction $ .30
Air Parcel Post—First 4 oz. $1.70, Each additional 4 oz or fraction $ .80
Surface—First 2 lbs. $1.10, Each additional pound or fraction $.35
Within the U.S.A., our price includes postal charges, but outside U.S.A. the charges are extra. We are issuing "Back to Godhead" by numbers and not by month.
While he has given me contribution of $19,000 for publication of my book, Krsna, I think he has not done it foolishly. He is very intelligent boy, therefore I am sure he has also some practical appreciation of this Krsna Consciousness movement.
Letter to Syamasundara -- Los Angeles 21 February, 1970: You can give this idea to George as well as explain your practical experience plus his practical experience also, then a nice foreword may come out. While he has given me contribution of $19,000 for publication of my book, Krsna, I think he has not done it foolishly. He is very intelligent boy, therefore I am sure he has also some practical appreciation of this Krsna Consciousness movement. But my above suggestion that if George and John lead the procession, on Lord Caitanya's Birthday, that will be very, very nice.
Regarding the small booklet, Jayadvaita from Boston has sent me two pages writing which I am enclosing herewith. So with additional alteration of this idea, plus your idea, if you write a suitable introduction, then we shall print them with some pictures on nice paper as many copies as you require for putting them within the paper covering of the records, and that will be a good introduction. But one thing, I must warn you in this connection that these records are distributed amongst teenagers, therefore the language and presentation should be suitable for their understanding. I think you will understand me right in this connection. So, after writing the pamphlet and if possible getting it edited amongst yourselves, you can send the copies one to me and one to Boston for printing. So this is my idea, now you can work upon it as you think it fit.
Upendra said that the Australian public does a great deal of reading and there is good chance for selling our magazines and books.
Letter to Bali-mardana -- Los Angeles 22 February, 1970: Upendra said that the Australian public does a great deal of reading and there is good chance for selling our magazines and books. Immediately after publication, in L.A. they are selling Isopanisad up to 40 copies per day. Perhaps because it is only paperback. Henceforth we shall issue many such books with pictures on the covers. Upendra has seen it, and if you like, send orders to Brahmananda immediately for dispatch from Boston.
I am enclosing herewith a preface which I have written for the Krsna book. Please edit it nicely and send one copy of the edited version back to me, and another to Brahmananda for printing.
Letter to Hayagriva -- Los Angeles 23 February, 1970: Regarding your change of the title to "Kamsa Begins His Persecutions," it is alright. I am enclosing herewith a preface which I have written for the Krsna book. Please edit it nicely and send one copy of the edited version back to me, and another to Brahmananda for printing.
Regarding Krsna book, our printing cost will be $2.00 per book, so we have no objection if you can sell at $6.00 per copy. But here the opinion is that such a nice book with so many pictures, priced at $10.00 is very cheap.
Letter to Syamasundara -- Los Angeles 25 February, 1970: So I am glad that you are going to Paris, and just try to find out a suitable place for our temple there. Regarding Krsna book, our printing cost will be $2.00 per book, so we have no objection if you can sell at $6.00 per copy. But here the opinion is that such a nice book with so many pictures, priced at $10.00 is very cheap. So I think if we keep the price $8.00 that will be nice. And so far selling in Europe by yourself, we can discount the price up to 40% and you can sell in your own way. But how it will be possible that the price is printed $8.00 here and $6.00 in Europe? That will be very much contradictory. Another process is to paste a small label for the European equivalent of $6.00 over the printed price of $8.00.
Perhaps you have heard the name of George Harrison, the celebrated musician of England. He has contributed nearly about two lakhs of rupees, the entire cost of publishing the first part of my book, KRSNA.
Letter to Aranya Maharaja -- Los Angeles 27 February, 1970: Outside our Society, people are appreciating our movement gradually, and you will be pleased to know that they are also contributing for various activities of the Society. Perhaps you have heard the name of George Harrison, the celebrated musician of England. He has contributed nearly about two lakhs of rupees, the entire cost of publishing the first part of my book, KRSNA. Similarly, just the day before yesterday, one boy has contributed 15,000 rupees for my book fund. We have got in many places our own buildings, just like in Boston where we have got our own press, ISKCON Press, in Buffalo, in Detroit, and just yesterday, on the Advent Day of Srila Prabhupada Bhaktisiddhanta Sarasvati Thakura, we have completed the negotiation for purchasing a big church property worth 20 lakhs of rupees.
Sriman Jaya Govinda Das is now in Hamburg, Germany, in charge of our German publication department (Magazines and Books), and Sriman Acyutananda Brahmacari is still in India and is trying to develop a center at Sridhama Mayapur.
Letter to Aranya Maharaja -- Los Angeles 27 February, 1970: Sriman Jaya Govinda Das is now in Hamburg, Germany, in charge of our German publication department (Magazines and Books), and Sriman Acyutananda Brahmacari is still in India and is trying to develop a center at Sridhama Mayapur. At the end, I may inform you that the American boys and girls are wonderful, and they are cooperating with me with great sincerity and thus Krsna is blessing them with advanced Krsna Consciousness.
We are not arranging to print the Krsna Book in our own press. It will contain about 48 color pictures.
Letter to Unknown -- Unknown Place 28 February, 1970: We are not arranging to print the Krsna Book in our own press. It will contain about 48 color pictures.
Now, if we finish 15 tapes in a month, it comes to near about 300 pages per month. Therefore, very safely we can calculate that every 2 months we produce a book. Or, in other words, in every year we produce 6 books.
Letter to Satsvarupa -- Los Angeles 28 February, 1970: Now, if we finish 15 tapes in a month, it comes to near about 300 pages per month. Therefore, very safely we can calculate that every 2 months we produce a book. Or, in other words, in every year we produce 6 books. We wish to print at least sixty books, so it will take ten years. So if you go on under this process, then at least we can hope to finish 60 books by that time. And the time allowed is quite reasonable.
You will be pleased to know that my latest publication is "Sri Isopanisad" and I am sending one copy for your perusal. I hope you will feel interest in reading this book.
Letter to Sumati Morarjee -- Los Angeles 4 March, 1970: You will be pleased to know that my latest publication is "Sri Isopanisad" and I am sending one copy for your perusal. I hope you will feel interest in reading this book.
I am thinking of that plan always. In the meantime, let us publish as many books as possible within this year.
Letter to Hayagriva -- Los Angeles 9 March, 1970: Acyutananda is getting good opportunities to move amongst enlightened circle in Calcutta, so if some of our advanced students go to India for this purpose, that will be a great achievement. I am thinking of that plan always. In the meantime, let us publish as many books as possible within this year. I wish to go to India for this purpose in the beginning of next year.
There are many big schemes about our European preaching work, specifically advancing the Sankirtana movement and publishing our literatures, but nothing has yet taken a practical shape.
Letter to Gopala Krsna -- Los Angeles 9 March, 1970: There are many big schemes about our European preaching work, specifically advancing the Sankirtana movement and publishing our literatures, but nothing has yet taken a practical shape. Under the circumstances, whatever you are doing is for the good. So until something practical is taking place in Paris, you continue to do this work—that is a great service to the Lord. I am very much pleased with your endeavor.
Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit.
Letter to Rudra -- Los Angeles 9 March, 1970: When I learn that you are selling many BTGs and are receiving nice support from the community, I am very much encouraged. Now we have published our Isopanisad and you must try to sell it as far as possible. I have tried to explain in this book the preliminary knowledge of God-consciousness so any layman who reads it will be able to understand our Krsna Consciousness movement to their great benefit. If you simply present our program before them with great sincerity of purpose, they will be influenced by the seriousness of our Krishna Consciousness movement, and you can further impress them to join with us.
We have got our books BG, TLC, Bhagavatam, Isopanisad, etc. being published also with monthly magazines.
Letter to Japanese brothers and sisters -- Los Angeles 10 March, 1970: We have got our books BG, TLC, Bhagavatam, Isopanisad, etc. being published also with monthly magazines. But at the same time, we educate the mass of people by a simple process namely chanting the holy Name of Krishna. It is not at all difficult; even a child can take part in this holy chanting and derive the sublime benefit. Please therefore chant the mantra
Brahmananda is already there; and please see that everything is managed nicely and at least one book is published every two months. We do not need to publish a large number at a time, but what I want is that all the manuscripts which are ready for printing may be published without further delay. That will give me much satisfaction.
Letter to Satsvarupa -- Los Angeles 13 March, 1970: I have already written to Candanacarya to come back and help in the matter of layout. Brahmananda is already there; and please see that everything is managed nicely and at least one book is published every two months. We do not need to publish a large number at a time, but what I want is that all the manuscripts which are ready for printing may be published without further delay. That will give me much satisfaction.
Your article published in the college newspaper is very nice regarding the eclipse. If we stick to our principle, certainly very soon we shall be recognized as a bona fide institution; and who can give better information than us in the matter of Spiritual understanding?
The first volume of KRSNA may be delivered with pictures to Dai Nippon. I do not know whether it shall go directly to Japan or through their N.Y. office, that is up to Brahmananda. So as soon as possible, please deliver to them—it is already delayed.
Regarding missing tapes, Devananda has written to both Detroit and Buffalo and he has sent you a letter also in this connection. So very soon you should be receiving the delinquent tapes from Detroit and Buffalo and then see if any are actually missing. If they are missing, I shall have to record them over again.
Regarding the condensation of KRSNA book, I have read it and it is very nice. Try to work on it as time permits; and in the meantime, you can have some xerox copies made, then later on we shall find opportunity to print it.
Letter to Satyabhama -- Los Angeles 14 March, 1970: Regarding the condensation of KRSNA book, I have read it and it is very nice. Try to work on it as time permits; and in the meantime, you can have some xerox copies made, then later on we shall find opportunity to print it.
I am enclosing a note for Pradyumna herewith, please find, and also a poem to be published in BTG. Your tapes have daily been received.
Letter to Satsvarupa -- Los Angeles 16 March, 1970: Your Temple will save about $400, including price and freight of the Deities from Vrindaban, India. This money may be contributed to my book fund.
- Hope this will meet you in good health.
Your ever well-wisher,
- A.C. Bhaktivedanta Swami
P.S. I am enclosing a note for Pradyumna herewith, please find, and also a poem to be published in BTG. Your tapes have daily been received.
Regarding printing of KRSNA on the cover and Title, it should not be "KRSNA Book," but it should be "KRSNA" in large type on the first line, that is the Title, and on the second line, by way of adjective, "The Supreme Personality of Godhead" should be printed in smaller type.
Letter to Brahmananda -- Los Angeles 20 March, 1970: Regarding printing of KRSNA on the cover and Title, it should not be "KRSNA Book," but it should be "KRSNA" in large type on the first line, that is the Title, and on the second line, by way of adjective, "The Supreme Personality of Godhead" should be printed in smaller type.
Regarding the salesman's statement that the printing would take 8 months, so we cannot wait for 8 months. They have given reference in their letter No. ODCUMIS-L/70-115, dated 5 February, 1970, as follows; "we would like to show you our rough schedule of typesetting, Printing and binding.
Typesetting—45 days
Printing—20 days
Binding—20 days"
So that is a total of 85 days or in other words about 3 months. Now why are they asking so much time?
Therefore do not accept a new schedule, which may be 8 months, because we have already received the schedule from Mr. Haru Kugimoto, who is head of their Overseas Division, and his word should not be overruled by that of a salesman.
Regarding picture pages, sections of 8 pages together is not nice. The pictures should be just at the appropriate place of description in the text. There are many modern glues which will not loosen for a very long time, so glueing is not a problem. I think that this method of insetting the picture pages is best, and even better if they can be each protected by a leaf of waxed paper also. That will be best. So do what ever you think is best for getting the book ready (printed) as soon as possible.
Regarding the almanac, all your subjects included are approved by me. So there is nothing to add, just see that it is finished printing before Lord Caitanya's Appearance day.
I have received the new issues of Easy Journey, and I have very much appreciated the color picture on the cover. It is very much improved. Please offer my thanks to Advaita and his assistants.
I think all our books can be printed in such small booklets, part by part, and they will be easily saleable. Take for example TLC. If we issue part by part like that, it will be about 5 books. So people will easily buy, and our purpose will be served. Discuss the idea with your colleagues.
Somehow or other, we shall overflood the market with Krishna Conscious literature. That will create our prestige, and being cheap distribution, many people will learn our philosophy. Another point is that while BTG is delayed, you can sell these.
I am very glad to learn about New York's situation. New York must have a nice Temple as Los Angeles as soon as possible. That will be prestige for New York City. Next weekend, you can transfer my bank money, as addressed by you personally.
Regarding color pictures in Nectar of Devotion, this will be nice because Advaita has improved. Even the quality of Easy Journey will do, but I hope he will improve more. Please offer my thanks to Advaita and all the others for taking so much trouble for Krishna Consciousness literature.
The address which you have received from Readers Digest is not the same address as I gave you, but whatever it may be, they are a large agent, and you can open correspondence as our distributer in India and settle terms. Send them some selected copies of BTG.
Thank you for the enclosure of the picture printed in "Horizon" Magazine, it is very nice. Was there any description printed along with the picture?
I have received two copies of Easy Journey, and Advaita has done this picture cover and it is very much advanced. So he can print pictures in NOD. The printing of Easy Journey is very encouraging. I think that the second part of KRSNA should be printed in our own press.
Letter to Satsvarupa -- Los Angeles 20 March, 1970: Regarding your question about the art department, for the present we should finish the pictures for KRSNA first. Then, if there is opportunity, they can print pictures for Nectar of Devotion. Both are required, but most important is KRSNA. It is better to have pictures in all our books, as many as possible.
I have received two copies of Easy Journey, and Advaita has done this picture cover and it is very much advanced. So he can print pictures in NOD. The printing of Easy Journey is very encouraging. I think that the second part of KRSNA should be printed in our own press.
Our Vaisnava philosophy is in summary the Teachings of Lord Caitanya. You read them very carefully, word to word, and immediately begin translation into French language so they may be published in French BTG as well as in future they may be published in a book.
Letter to Umapati -- Los Angeles 30 March, 1970: So you know very well all these facts, and while preaching you have to explain all these things nicely. Then you become a good preacher. Now you try your best in this line of preaching work and be successful as you have taken birth as a human being. Our Vaisnava philosophy is in summary the Teachings of Lord Caitanya. You read them very carefully, word to word, and immediately begin translation into French language so they may be published in French BTG as well as in future they may be published in a book.
One thing, all other centers print the Acarya's name on the letterhead of their stationary—you should also do that. And every center contributes $15 monthly towards my maintenance fund, so you also try to contribute this monthly. Besides that, in your book list I don't find the name of Srimad-Bhagavatam. You should have all the books in stock always.
Letter to Gurudasa -- Los Angeles 1 April, 1970: One thing, all other centers print the Acarya's name on the letterhead of their stationary—you should also do that. And every center contributes $15 monthly towards my maintenance fund, so you also try to contribute this monthly. Besides that, in your book list I don't find the name of Srimad-Bhagavatam. You should have all the books in stock always. If you have not got any Srimad-Bhagavatams in stock, just order them from Brahmananda. Also, I have not heard anything from Ksirodakasayi in some time. So let me know how he is doing.
So now when you require money for printing our books, inform me and I shall send you the check. And you may send all checks of money not expended on printing and money from book sales to me.
Letter to Brahmananda -- Los Angeles 2 April, 1970: In the meantime, I have received your letter dated 30th March, 1970, along with the two checks for $1,592.02 and $256.00. Thank you very much for them. So now when you require money for printing our books, inform me and I shall send you the check. And you may send all checks of money not expended on printing and money from book sales to me.
Regarding printing of the books, now you are managing these things in Boston. I want just that the books may be printed somehow, somewhere; that is all. So do it as you see fit, there is no need of checking with me. I give you full responsibility in the matter, but only if there is some critical point it may be referred to me.
So far the preface, dedication, acknowledgement for Nectar of Devotion, I shall supply you with these in due course of time. I do not think they are immediately required since you can print the other parts of the book first as you have decided.
Regarding a cover picture for Krishna Consciousness-the Topmost Yoga, I think you can make a picture of a devotee sitting cross-legged chanting japa before Radha Krsna Deities.
I have read the letter from Raman Publications Magazine. So when you receive the copies of their publications, send them to me, and then I shall decide what to do.
Our magazine "Back to Godhead" is published 100,000 per month.
Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970: I have published English translations and commentaries on the following books: Srimad-Bhagavatam, Bhagavad-gita, Sri Isopanisad, Nectar of Devotion, KRSNA, Teachings of Lord Caitanya, and Easy Journey to Other Planets. Our magazine "Back to Godhead" is published 100,000 per month. I have advised my assistant who is in charge of the magazine in New York to send sample copies to Srimati Hemanta Kumari Chowdhurani, as advised by you.
I have published English translations and commentaries on the following books: Srimad-Bhagavatam, Bhagavad-gita, Sri Isopanisad, Nectar of Devotion, KRSNA, Teachings of Lord Caitanya, and Easy Journey to Other Planets. Our magazine "Back to Godhead" is published 100,000 per month.
Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970: I have published English translations and commentaries on the following books: Srimad-Bhagavatam, Bhagavad-gita, Sri Isopanisad, Nectar of Devotion, KRSNA, Teachings of Lord Caitanya, and Easy Journey to Other Planets. Our magazine "Back to Godhead" is published 100,000 per month. I have advised my assistant who is in charge of the magazine in New York to send sample copies to Srimati Hemanta Kumari Chowdhurani, as advised by you.
In the beginning we had to accept some advertisements in our magazine to meet the expenditure, but at present we do not accept any advertisements. The whole magazine is full with transcendental message, even on both sides of the cover page.
Our Radha Krsna Temple has become very popular because of two record albums published by Mr. George Harrison who is a world known musician. This young boy is very much sympathetic with our movement and he has very kindly contributed 2 lakhs of rupees for publishing my book, KRSNA.
Letter to Turya Shramy Maharaja -- Los Angeles 8 April, 1970: Last December I have established our London temple at 7 Bury Place in a five story building, and it has become a great attraction because people from distant places come to see this temple. Our Radha Krsna Temple has become very popular because of two record albums published by Mr. George Harrison who is a world known musician. This young boy is very much sympathetic with our movement and he has very kindly contributed 2 lakhs of rupees for publishing my book, KRSNA.
I think the scheme of publishing Srimad-Bhagavatam chapter-wise decently is good, so that it will keep all of you engaged and the press going on. When all the chapters of the canto are printed, they can be assorted in one book form for hard bound publication.
Letter to Pradyumna -- Los Angeles 9 April, 1970: I think the scheme of publishing Srimad-Bhagavatam chapter-wise decently is good, so that it will keep all of you engaged and the press going on. When all the chapters of the canto are printed, they can be assorted in one book form for hard bound publication. The size of the book must be symmetrical of my present Bhagavat editions—that is to say 6 1/2 inches by 9 1/2 inches. I think the present composition of the NOD is not to my standard; so whatever is done is done, but the Srimad-Bhagavatam must be to the standard size. If the books are printed in standard size (6 1/2 x 9 1/2), then the chapter pamphlets may be easily bound into a hard cover when all the chapters of the canto have been printed.
This is very important business to enlighten so many people when there are so many inquiries. All informative literature should be supplied to them and request them to read our publications especially BTG.
Letter to Yamuna, Gurudasa -- Los Angeles 16 April, 1970: It is very encouraging that you are receiving 10 to 30 letters of inquiry and they should be properly replied. Who is doing this work? This is very important business to enlighten so many people when there are so many inquiries. All informative literature should be supplied to them and request them to read our publications especially BTG. One xerox copy of such letter was sent to me by Gurudasa and I have replied the same, the copy of which is sent herewith. I think this copy will help you in answering similar other letters.
Regarding our books, yes, they are being printed in our press and they will come out very shortly. The books are being written specifically for my students and I am so glad to learn that you read them so carefully.
Letter to Jayapataka -- Los Angeles 17 April, 1970: Regarding our books, yes, they are being printed in our press and they will come out very shortly. The books are being written specifically for my students and I am so glad to learn that you read them so carefully. The words are ambrosial because they are not my personal words, they are instructions of my predecessors and I am just trying to administer them to my best knowledge. That is the way of Parampara system. We have nothing to manufacture, but simply carry the message as a faithful peon. That will be effective. One should be very sincere to his Spiritual Master and Krsna simultaneously. Then everything comes out successful. That is the verdict of the Vedas and Lord Caitanya.
The correspondence with Dr. Staal published in the Daily Californian was very much interesting, so we shall publish it in our BTG.
Letter to Bahulasva -- Los Angeles 18 April, 1970: That is our great Sankirtana—Brhat Mrdanga. The correspondence with Dr. Staal published in the Daily Californian was very much interesting, so we shall publish it in our BTG.
Recently I have paid out of my book fund $11,500 for purchasing the church and $2,500 for printing Krishna Consciousness: the Topmost Yoga book, so $14,000 has been drained out and it must be filled up as soon as possible.
Letter to Hamsaduta -- Los Angeles 18 April, 1970: I am glad that you have advised Berkeley to send me $1,500 which I hope I will receive very soon. It will be a great help. Recently I have paid out of my book fund $11,500 for purchasing the church and $2,500 for printing Krishna Consciousness: the Topmost Yoga book, so $14,000 has been drained out and it must be filled up as soon as possible. The next big payment for KRSNA will be about $20,000. Now we have to make brihat mrdanga propaganda along with Sankirtana Party. Please organize to translate all our literatures into German language through our expert students. As you have got some rudimentary knowledge in German, try to make it more perfect so that you can see how things are going on.
Regarding printing our literatures in Germany, in your last letter you wrote to say that you could do it there, but if there is no question of your doing it, forget it.
Letter to Jayagovinda -- Los Angeles 18 April, 1970: Regarding printing our literatures in Germany, in your last letter you wrote to say that you could do it there, but if there is no question of your doing it, forget it. Regarding the composing machine, yes, I have heard that Brahmananda is helping you out in this connection.
So far we are convinced from the Vedic literatures, God is a Person exactly like you are a person, I am a person, but His personality is very great, full with six opulences, and none of the living entities beginning from the highest like Lord Brahma down to the ant, nobody can be on the equal level with God.
Letter to Robert, Karen -- Los Angeles 19 April, 1970: So this is a long course explanation, but actually impersonalism cannot give us the answer to our eternal search after peace. So far we are convinced from the Vedic literatures, God is a Person exactly like you are a person, I am a person, but His personality is very great, full with six opulences, and none of the living entities beginning from the highest like Lord Brahma down to the ant, nobody can be on the equal level with God. These things are all explained in our books, and I would request you to read these books especially the recently published Isopanisad.
I understand that you are going to print further 50,000 copies of this book from another printer. I think this book will be sold by hundreds of thousands. Anyway all the samples that you have sent are all satisfactory.
Letter to Brahmananda -- Los Angeles 20 April, 1970: KRSNA, the Reservoir of Pleasure and Other Essays is so much attractive I think this book will be sold like hotcakes. I am very much satisfied with this printing work. Although some of the pictures are not on the perfectional stage, on the whole it is done very nicely. I understand that you are going to print further 50,000 copies of this book from another printer. I think this book will be sold by hundreds of thousands. Anyway all the samples that you have sent are all satisfactory.
I have no objection if KRSNA book is made to the 6 1/2 x 9 1/2 size, but a picture book as suggested by the Japanese people looks nice in a little larger size. So I have no objection to any size, which ever size you think will be nice for the market you can do in your choice. The blown up page of NOD looks very nice, so you continue this process in the matter of NOD.
Now as there is some demand for our books, you overflood the market with big and small books as many as possible. Here in this temple last night they sold six copies of TLC. Now the elderly people are coming to purchase our books. I understand also that you are getting good many orders. The sample BTG issue is also very attractive. So manage things to the best of your capacity and Krsna will bless you all and give the proper intelligence also.
The one Japanese printer has quoted for 10,000 copies of books, at a cost of less than $9,000, so why not print our First Canto Bhagavatam from there? I have asked them if they would give free delivery to our ports at that price, so if they agree, I think the First Canto Bhagavatam may be printed there.
Letter to Brahmananda -- Los Angeles 20 April, 1970: The cover picture of the book KRSNA, the Reservoir of Pleasure and Other Essays is so attractive that it bears the meaning of Attractive, Krsna. Thank you very much.
I hope you have received by this time my check for $2409, and I understand from Gargamuni that you are going to send me a counter check for $5000.
This ISKCON Press insignia is very appropriately drawn. It bears the real meaning of mrdanga or press and mrdanga are two parallel lines.
The one Japanese printer has quoted for 10,000 copies of books, at a cost of less than $9,000, so why not print our First Canto Bhagavatam from there? I have asked them if they would give free delivery to our ports at that price, so if they agree, I think the First Canto Bhagavatam may be printed there.
If the books are printed with spelling mistakes and other mistakes, that will be a discredit for our publication.
Letter to Brahmananda -- Los Angeles 22 April, 1970: Please accept my blessings. Regarding the Topmost Yoga, in the blueprint there are many mistakes. I am pointing out some of them as follows:
Page 2 ". . . decided to kill his sister." not sisters, because only Devaki was there.
"The Lord's compromise was that He had Vasudeva propose to the brother-in-law . . ." This sentence is obscure. The actual fact is Vasudeva made a compromise and said to his brother-in-law, "such and such".
Then everywhere there is yogins, gosvamins, sannyasins, etc. in many places. The "n" is not required—that I have already informed Pradyumna.
On page 17 there is a word "enfuriated"; this is a spelling mistake, it should be "infuriated".
Then on page 48: "on the bank of the Ganges near Didbee". This is not "Didbee", it is "Delhi".
On page 49 there are so many "gosvamins," but there should be no "n."
In this way I have read the book sporadically, not very minutely. I think it should be gone through once more very carefully and all the mistakes that are still existing there should be corrected. If the books are printed with spelling mistakes and other mistakes, that will be a discredit for our publication. So please see that editorial work is done very nicely.
There are many things to be described in this connection and most of them you will find in our many books already published, but this Krishna Consciousness movement is a great benediction for the human society without any discrimination between man to man.
Letter to Minoru, Kenji -- Los Angeles 22 April, 1970: There are many things to be described in this connection and most of them you will find in our many books already published, but this Krishna Consciousness movement is a great benediction for the human society without any discrimination between man to man. At the present moment, the human society is split up by different material interests, but if they try to understand this Krishna Consciousness movement with a little seriousness, many of our artificial problems will be solved.
In my recent publication of Isopanisad I have tried to explain this fact on Vedic authorities, and I am sending by separate Air Parcel one copy of Isopanisad and I hope you will read this book conveniently with interest.
Letter to Sri Birlaji -- Los Angeles 23 April, 1970: Materialism does not mean that one has to possess so many things, the actual fact is one may be a perfect transcendentalist of spiritual man by possessing the whole world, and one may be a gross materialist without possessing a farthing. So this distinction can be made on the basis of consciousness. When one is Krishna Conscious possessing everything in the world, he is perfect spiritualist, and one may have renounced everything in the world, but lacking in Krishna Consciousness he is a gross materialist. In my recent publication of Isopanisad I have tried to explain this fact on Vedic authorities, and I am sending by separate Air Parcel one copy of Isopanisad and I hope you will read this book conveniently with interest.
If you think that George's foreword will help the selling of the books, then it may be published as it was originally sent.
Letter to Syamasundara -- Los Angeles 24 April, 1970: George's foreword as it was originally sent can be published with little editorial changes, but in no case can the quotation from Swami Vivekananda be placed in my book. You have already admitted in your letter dated 11th April that it hurts you to see this change, quoting a rascal like Vivekananda, so please let me know clearly what you want me to do. If you think that George's foreword will help the selling of the books, then it may be published as it was originally sent.
Regarding printing KRSNA book in Japan because the printing details are difficult here in this country, that was my former decision. In the beginning I decided like that.
Letter to Brahmananda -- Los Angeles 30 April, 1970: Regarding printing KRSNA book in Japan because the printing details are difficult here in this country, that was my former decision. In the beginning I decided like that.
Regarding NOD, I am sending herewith the dedication as desired by you.
The program of hardbound books to be printed in Japan, and softbound printed on our own press is a nice suggestion. So far printing is concerned, I have just received the French BTG, and it is very nicely done, so convey my thanks to Uddhava and Advaita especially. In this way if we can print on our own press, it will be very nice.
I am very glad to learn that you have the Prahlada pictures in your safe custody because I want to print up many small books with text accompanied by illustrations, and the first one may be of Prahlada Maharaja.
Letter to Satsvarupa -- Los Angeles 1 May, 1970: I am very glad to learn that you have the Prahlada pictures in your safe custody because I want to print up many small books with text accompanied by illustrations, and the first one may be of Prahlada Maharaja. Sometime ago you wrote me that you wanted some new topics for writing subjects, so I think you can begin by compiling information from my past lectures on Prahlada Maharaja, then add the pictures and print it. Then you can do many other such books like this. Some other books may be about Dhruva Maharaja, Ajamila, etc., and I am sure these stories with their very significant purports will make very successful books, and they can be very easily sold. So if you can begin on this project and arrange everything carefully, that will be very nice.
So far translating our literatures, if you simply send the matter, our press will immediately give you so many books. You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets" and "Isopanisad" will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam.
Letter to Tamala Krsna -- Los Angeles 1 May, 1970: So far translating our literatures, if you simply send the matter, our press will immediately give you so many books. You can print books in small sizes and distribute them profusely. Small books like "Easy Journey to Other Planets" and "Isopanisad" will be very quickly sold more than the larger volumes of TLC and Srimad-Bhagavatam. So if Suridas and Umapati engage themselves five hours for translating work, there will be no difficulty to publish our French language books immediately. So arrange for this.
I have received one copy of the latest French BTG, published from Montreal. It is printed in our ISKCON Press in Boston, and they have done it very nicely. If for the present this BTG published from Montreal can be useful? I am sending by separate airmail one copy which you can examine, and if you think they are useful for your purpose, you can immediately ask them to send you as many copies as you need.
So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter.
Letter to Brahmananda -- Los Angeles 13 May, 1970: Formerly when it was in the hand of Rayarama he was managing separately, then it came to your hand and the management is going on, but you never asked me for any payment in the matter of BTG. So I have asked Gargamuni to send you back the check which I understand you sent to him on this account for $5000. So I am simply interested in the book distribution, and whatever collection is made in this department may be paid to me either by you or by Gargamuni; and when there is question of printing books certainly I shall pay as I have been doing—that will simplify the matter.
Vedic literatures like Brahma Samhita may be published in separate books, but assimilated ideas may be published in BTG.
Letter to Pradyumna -- Los Angeles 13 May, 1970: In the last portion of your letter you write to say, "I need to have this back immediately for publication in the upcoming issue of BTG." So I can advise you that you can publish it as it is, and if there is any discrepancy we will rectify it in future. The policy of the BTG should be always writing articles which can be understood by people in general. Vedic literatures like Brahma Samhita may be published in separate books, but assimilated ideas may be published in BTG.
Please see that the French and German editions of BTG are published as soon as possible, that is one of my dreams. And then we take the books and publish them in French and German languages.
Letter to Tamala Krsna -- Los Angeles 15 May, 1970: Please see that the French and German editions of BTG are published as soon as possible, that is one of my dreams. And then we take the books and publish them in French and German languages. My Guru Maharaja liked the publicaton of books very nice. He liked publication of books more than construction of Temples.
Since I have come here we have published many books like Bhagavad-gita As It Is, Teachings of Lord Caitanya, Sri Isopanisad, Krsna Consciousness: the Topmost Yoga System, Nectar of Devotion, Krsna, and several essays; and I have already sent one copy of Bhagavad-gita As It Is to Sripada Tirtha Maharaja, I hope you have seen it, it is published by MacMillan Company.
Letter to Govinda Maharaja -- Los Angeles 24 May, 1970: Since I have come here we have published many books like Bhagavad-gita As It Is, Teachings of Lord Caitanya, Sri Isopanisad, Krsna Consciousness: the Topmost Yoga System, Nectar of Devotion, Krsna, and several essays; and I have already sent one copy of Bhagavad-gita As It Is to Sripada Tirtha Maharaja, I hope you have seen it, it is published by MacMillan Company.
I am so glad to learn that you are trying to compose at least 800 pages per month. That will enliven me very much to write more and more books for you.
Letter to Satsvarupa -- Los Angeles 28 May, 1970: I am so glad to learn that you are trying to compose at least 800 pages per month. That will enliven me very much to write more and more books for you. I have received some photographs of London Sankirtana on the Advent Day of Lord Caitanya Mahaprabhu, so publish them in BTG.
So if our books are regularly printed and the magazines are regularly distributed, and occasionally you visit the centers, that will be very nice program.
Letter to Brahmananda -- Los Angeles 2 June, 1970: So you have gone to Japan, make perfect arrangement for our printing work—BTG, Srimad-Bhagavatam, etc., and let me peacefully write books. I wanted the help of an editor. In the present Krsna book everything is done nice, but there are many mistakes, but on the whole the work is nice. So if our books are regularly printed and the magazines are regularly distributed, and occasionally you visit the centers, that will be very nice program.
So if you send me some of the specimens of important portions of your writings for publication in our magazine "Back to Godhead," that is possible for the present.
Letter to Dr. R. N. Vyasa -- Los Angeles 7 June, 1970: The Krishna Consciousness movement is being popularized here by three principles: by temple worship, by sending Sankirtana Party for chanting in the streets and by distribution of small booklets. Although we have got many voluminous books like Srimad-Bhagavatam, Teachings of Lord Caitanya, Nectar of Devotion, Krsna, etc., they are selling less from our different centers, So immediately we cannot think of publishing your Srimad-Bhagavatam for two reasons: 1) that we are dealing with the general mass of people, and 2) we talk with high level scholars only occasionally. Recently we had a correspondence with Dr. J. F. Staal, Professor of Philosophy and of South Asian Languages, University of California, Berkeley, and the small pamphlet is sent to you per separate Air Mail in this connection.
So if you send me some of the specimens of important portions of your writings for publication in our magazine "Back to Godhead," that is possible for the present.
Brahmananda is in Japan for printing several books, therefore I am regularly making tapes for sending to Boston. Of course you can say that I can make the tapes from Hawaii, but there is difficulty that my whole library of reference books is here and it is not possible to carry them all.
Letter to Govinda -- Los Angeles 13 June, 1970: Regarding my going to Hawaii, you are repeatedly requesting me, and formerly also I promised, but at the present moment I am terribly very busy. Brahmananda is in Japan for printing several books, therefore I am regularly making tapes for sending to Boston. Of course you can say that I can make the tapes from Hawaii, but there is difficulty that my whole library of reference books is here and it is not possible to carry them all. Therefore I have curtailed my moving. I shall go to the Rathayatra festival for one to two days only.
So the communists are generally known as non-believers in God, but I don't think they are against any cultural literature like our Bhagavad-gita AS IT IS, Teachings of Lord Caitanya, Srimad-Bhagavatam, Krsna, etc. In future if you can introduce these literatures in Russian language either by publishing them in book shape or in influential magazine, that will be a great help to our missionary activities.
Letter to Harivilasa -- Los Angeles 14 June, 1970: When I was in India, I knew that the Russian people have translated many Vaisnava literatures into the Russian language. There is a book known as Ram Caritmanas written by one great devotee poet Tulsidas. So the communists are generally known as non-believers in God, but I don't think they are against any cultural literature like our Bhagavad-gita AS IT IS, Teachings of Lord Caitanya, Srimad-Bhagavatam, Krsna, etc. In future if you can introduce these literatures in Russian language either by publishing them in book shape or in influential magazine, that will be a great help to our missionary activities.
I beg to acknowledge receipt of your letter dated 16th June, 1970, along with two copies of Nectar of Devotion. Yes, it is made very excellent. At least I can safely say that there is 80% perfection. This means we can hope very soon books printed from your press will be cent per cent successful as we are expecting to get from Dai Nippon.
Letter to Advaita -- Los Angeles 18 June, 1970: I beg to acknowledge receipt of your letter dated 16th June, 1970, along with two copies of Nectar of Devotion.
Yes, it is made very excellent. At least I can safely say that there is 80% perfection. This means we can hope very soon books printed from your press will be cent per cent successful as we are expecting to get from Dai Nippon. In some of the pages, the ink impression is not sufficient, otherwise it appears everything very nice. The paper is first class, the sewing is also nice, and I hope the cover binding will be nice when it is done professionally. The pictures have also come out very excellent. So everything is very hopeful. You are trying your best, and Krsna will give you proper intelligence to execute these press responsibilities. All of you in the press are doing so hard work. I can simply pray to Krsna for your perfect advancement in Krsna consciousness.
The specimen copy of the book catalog and the price list is very appropriate. Please print them as early as possible and send some here.
Letter to Uddhava -- Los Angeles 18 June, 1970: I beg to acknowledge receipt of your letter dated 15th June, 1970, along with a copy of Srimad-Bhagavatam, 2nd Canto.
I think this style is very nice following the tradition of my other Bhagavatam publications. So please continue this process, chapter after chapter, and it will give me complete satisfaction. Thank you very much.
I am also in due receipt of one letter from Pradyumna regarding Sanskrit editing. I will study this letter scrutinizingly and then I shall reply. But on the whole, the Sanskrit editing has been done very nicely and the style is completely satisfactory. Answers to the questions will follow in the next mail.
The specimen copy of the book catalog and the price list is very appropriate. Please print them as early as possible and send some here.
Regarding Bhagavatam printing, I have received the blueprint copy of 1st chapter, 2nd Canto, and it is very nicely done. The style is to the standard of my previous books. So when our own press has now begun to print Srimad-Bhagavatam consecutively chapter after chapter then why should we go to Dai Nippon for their printing?
Letter to Brahmananda -- Los Angeles 19 June, 1970: I beg to acknowledge receipt of your letter dated 14th June, 1970, as well as the blueprints by Dai Nippon and pictures.
The pictures are very nicely printed. However, can the color printing be improved on the two pictures titled 1) "Returning home, Krsna and Balarama were received by Their affectionate mothers" and 2) "The joyous vibration at Krsna's birth ceremony could be heard in all the pasturing grounds and houses." If not, that is alright. There is an error in the second caption, i.e. "pastruing" should be "pasturing." There is also a correction in the Dedication, line 3, "In my boyhood ages He instructed me": this "he" should be small "h". And at the end you may add these words: (my spiritual master) ,the eternal father.
Regarding Bhagavatam printing, I have received the blueprint copy of 1st chapter, 2nd Canto, and it is very nicely done. The style is to the standard of my previous books. So when our own press has now begun to print Srimad-Bhagavatam consecutively chapter after chapter then why should we go to Dai Nippon for their printing? Besides that, if some copies of hardbound books are required, that can be slowly done here. I think that simply for hardbound books we may not get them printed in Japan.
The first and foremost thing is regular printing of our magazines. If KRSNA book, 2nd volume, is composed and the pictures are ready, then our next printing will be KRSNA, second volume, minimum 5,000 copies, but if we get good response on the first volume, then it may be increased to 10,000 copies.
Letter to Brahmananda -- Los Angeles 19 June, 1970: The first and foremost thing is regular printing of our magazines. If KRSNA book, 2nd volume, is composed and the pictures are ready, then our next printing will be KRSNA, second volume, minimum 5,000 copies, but if we get good response on the first volume, then it may be increased to 10,000 copies.
Regarding pagination of each new volume, you can begin each volume of our books with page #1, as you have decided.
The first volume of Srimad-Bhagavatam can be printed if it is composed. From second Canto they are printing chapter-wise. That is alright. So otherwise whatever is already composed KRSNA, volume 2; Bhagavad-gita AS IT IS, revised and enlarged edition; Srimad-Bhagavatam, first Canto; etc., any one of them may be printed.
In the picture of Krsna and Balarama at Their spiritual master, Sandipani Muni, it is alright that They appear with sikhas. Why Krsna should deviate from the brahmacari principles?
Regarding printing of Japanese BTG with Tosho or Dai Nippon, that is nice. But why 10,000? Why not 100,000? The more you increase the number of BTGs that is very encouraging.
Letter to Sudama -- Los Angeles 19 June, 1970: Regarding printing of Japanese BTG with Tosho or Dai Nippon, that is nice. But why 10,000? Why not 100,000? The more you increase the number of BTGs that is very encouraging. Sometimes back you mentioned one Japanese lady attached to Ramakrishna Mission who was translating our literatures—so what has happened to her?
In the meantime, I am eagerly awaiting to see the French and German editions of our BTG printed, so please send me copies as soon as they are printed. Hamsaduta has also just written to me in this connection of acquiring our own European printing press.
Letter to Tamala Krsna -- Los Angeles 21 June, 1970: So it is very good news that your centers are doing well. And the program for opening several more new centers is most encouraging to me. In the meantime, I am eagerly awaiting to see the French and German editions of our BTG printed, so please send me copies as soon as they are printed. Hamsaduta has also just written to me in this connection of acquiring our own European printing press. But I think that for the present there is not enough capital to advance for this purpose. Also, unless we have very good press equipment it is not very practical to print our literatures ourselves. But in future if the opportunity is there, then we shall consider further.
Until we can open a very nice press and print our literature up to date it will not be a good investment. If you want at all the BTG in French and German languages published locally, better you try to get it from a local first class press.
Letter to Hamsaduta -- Los Angeles 22 June, 1970: Yes, Kulasekhara is a first class press operator. It is nice. We also started in Boston because Advaita is a first class press operator. But the point is if we do not have a nice press, what is the question of press operator? We have invested in Boston about $20,000, but still it is not well equipped and the major portion of our printing work is being done in Japan. Until we can open a very nice press and print our literature up to date it will not be a good investment. If you want at all the BTG in French and German languages published locally, better you try to get it from a local first class press. I understand that in Germany and Holland there are many well equipped presses.
Regarding the daily work on translation done by Umapati, Ilavati, Mandali Bhadra, and Hari Priya, Yes, that is our main business to translate all our literatures into German and French languages. When the matter is prepared, then we can get it printed anywhere to our satisfaction. Therefore, the most important thing is to get the composing and layout done.
When we have Deities like Radha Krsna or Jagannatha we must strictly follow the regulative principles of Arcana. These things are elaborately described in the Nectar of Devotion which is already published. Order some from Boston and later on translate it into French and German.
Letter to Hamsaduta -- Los Angeles 22 June, 1970: Lord Caitanya Mahaprabhu is very kind and lenient. Simply chanting of Hare Krsna will please Him. But when we have Deities like Radha Krsna or Jagannatha we must strictly follow the regulative principles of Arcana. These things are elaborately described in the Nectar of Devotion which is already published. Order some from Boston and later on translate it into French and German. It is very important book for our guidance.
Regarding composing our literatures, diacritic marks will carry weight amongst the scholars, so for the present moment you can do this: wherever a word is required with diacritic mark, or when a verse is needed, since you are translating from our literatures already printed in English language, simply cut the word or verse from the English edition and past it on the layout in the correct place in the text.
Letter to Hamsaduta -- Los Angeles 22 June, 1970: Regarding composing our literatures, diacritic marks will carry weight amongst the scholars, so for the present moment you can do this: wherever a word is required with diacritic mark, or when a verse is needed, since you are translating from our literatures already printed in English language, simply cut the word or verse from the English edition and past it on the layout in the correct place in the text. They are already using this system in Boston for printing the Devanagari script, and the result is very good.
Regarding purchasing the composing machine immediately in order to avoid a little rental money is no use. There is a proverb in Bengali—It is no use to purchase a golden earring,
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The style of Srimad-Bhagavatam just as I had printed earlier in the First Canto editions is very nice. Go on with this style for all our Bhagavatam editions.
Letter to Vamanadeva -- Los Angeles 22 June, 1970: I am in due receipt of your letter dated 14th June, 1970, and have read it carefully. So your efforts in the matter of our Sanskrit editing are effectively improving our books more and more with scholarly standards. All your work and programs are approved by me as you have listed them. So please continue to develop your capabilities by careful work as you are doing. Your corrections of the discrepancies found in the Gita Press editions of Srimad-Bhagavatam are alright. On page 39, verse 24, the word vyajyate is correct. The style of Srimad-Bhagavatam just as I had printed earlier in the First Canto editions is very nice. Go on with this style for all our Bhagavatam editions.
The complete edition of the Bhagavad-gita As It Is is not yet published. It will be published soon.
Letter to Upendra -- Los Angeles 24 June, 1970: So you have to read our books very nicely and gather thoughts, then you can speak for hours without any difficulty. It requires practice. So read your books carefully, especially Nectar of Devotion now published, and practice speaking. It will be alright.
The complete edition of the Bhagavad-gita As It Is is not yet published. It will be published soon. If you cannot procure mustard seed oil, you may use olive or sesame oil.
The translating work cannot be transferred everywhere. It is not possible because for my regular work I require reference of the books which means I shall have to carry with me so many books and other things. So I have no objection to do this, but by such action the work will suffer. But I can go to Australia when you are fully equipped for some time and again come back.
Regarding the printing of Srimad-Bhagavatam, I have already advised you in my last letter dated 19th June, 1970, not to make contract. We shall continue to print Srimad-Bhagavatam chapterwise on ISKCON Press and when all the chapters are there we shall bind them together.
Letter to Brahmananda -- Los Angeles 25 June, 1970: Regarding the printing of Srimad-Bhagavatam, I have already advised you in my last letter dated 19th June, 1970, not to make contract. We shall continue to print Srimad-Bhagavatam chapterwise on ISKCON Press and when all the chapters are there we shall bind them together. The next book we shall print in Japan will be KRSNA volume II and maybe Bhagavad-gita AS IT IS—Revised and Enlarged Edition if composition is finished. KRSNA volume II is almost ready now.
Yes, I would like each and every one of our books to have pictures as many as possible. That is my desire. Our KRSNA book with pictures has been very much attractive. Brahmananda took delivery of only 25 copies from Japan and immediately within two days all copies were sold. It is simply to the pictures.
Letter to Jadurani -- Los Angeles 11 July, 1970: Yes, I would like each and every one of our books to have pictures as many as possible. That is my desire. Our KRSNA book with pictures has been very much attractive. Brahmananda took delivery of only 25 copies from Japan and immediately within two days all copies were sold. It is simply to the pictures. People become attracted with these unusual transcendental pictures at first, also even without reading the book they become inclined to purchase it. This is one point. Another point is that picture gives the explanation of the passage very quickly. So try to insert as many pictures as possible in all our books and other publications.
Regarding the picture for the cover of Bhagavad-gita AS IT IS, revised and enlarged edition, yes, if the painting for the cover is similar to the picture which you sent from the Bhagavad-gita in Pictures that will be alright. Regarding further pictures for the Bhagavad-gita, if you want suggestions from me then I can give you hints with reference to important verses in the Gita; but whether you will be able to draw pictures simply by taking hints from me?
For example you may take some hints like this: Dhrtarastra sitting in the palace room and his secretary, Sanjaya, relaying the activities in the battlefield with a television-like picture within his heart. The idea is that he is looking within the reflection of the battlefield and explaining to Dhrtarastra. So if somebody tries for it, then I shall send similar hints with reference to some important verses.
All books in soft cover which we have printed should be bound each one copy and sent to me for my library.
Letter to Jadurani -- Los Angeles 11 July, 1970: You have inquired whether to illustrate Balaramaji's Rasa Dancing with expansions of Balaramaji just like Krsna expanded Himself for Rasa Dancing. No, we do not find such description in the Srimad-Bhagavatam. But He had His dancing pastime with the Gopis in a different place known as Ramaghata on the bank of the Yamuna.
Yes, you all must read Nectar of Devotion in your spare time. I am very glad to learn that your Boston Sankirtana Movement is very successful. If you are getting enough money now, you can send some extra money to me. I have given a loan to the BTG Department for $3000, so inform this matter to Satsvarupa and if he has got extra money he may return it. All books in soft cover which we have printed should be bound each one copy and sent to me for my library.
I thank you very much for your check for $2,000. It is a great help to me because in this month I have paid about $20,000 for printing my books and your contribution is welcome.
Letter to Sridama -- Los Angeles 14 July, 1970: I beg to acknowledge receipt of your letter dated 9th July, 1970, and I thank you very much for your check for $2,000. It is a great help to me because in this month I have paid about $20,000 for printing my books and your contribution is welcome.
Our Nectar of Devotion and KRSNA are already published and these two books alone can keep any one in Krsna consciousness perpetually.
Letter to Bali-mardana -- Los Angeles 15 July, 1970: Kindly execute the Deity worship very properly. Upendra has got good experience. Tirthapada has also got good experience. Follow the program as we are doing in Los Angeles and London. I think all of you are twice initiated, so there will be no difficulty in executing the Deity worship. Our Nectar of Devotion and KRSNA are already published and these two books alone can keep any one in Krsna consciousness perpetually.
I am writing books and articles on this subject strictly on the line of Acarya Parampara and I have a already published some books, a list of which is enclosed herewith.
Letter to Nevatiaji -- Los Angeles 16 July, 1970: I think very confidently that this Krsna Consciousness Movement will solve all the problems of the world—political, social, economic, etc. I am writing books and articles on this subject strictly on the line of Acarya Parampara and I have a already published some books, a list of which is enclosed herewith.
Presently we are printing books regularly and our monthly magazine BTG is being printed in English, French, German and Japanese editions with Spanish, Hindi, Bengali, Dutch and Danish forthcoming. The English edition is understocked at 125,000 copies per month and the other editions are printed at the rate of 10,000 per month.
Letter to Nevatiaji -- Los Angeles 16 July, 1970: 13. Our press owned and operated by the Society is housed in our Boston temple buildings. Presently we are printing books regularly and our monthly magazine BTG is being printed in English, French, German and Japanese editions with Spanish, Hindi, Bengali, Dutch and Danish forthcoming. The English edition is understocked at 125,000 copies per month and the other editions are printed at the rate of 10,000 per month. The public demand for our literatures is international and so much greatly increasing that although printing department (editing, transcribing, composing, layout, photography, printing and binding as well as sales) is full-time engaged and the press is kept running almost 24 hours daily we are unable to meet the demands for literatures and so we must also go to outside printers like Japan.
Since the publication of the book in 1968, which I understand is now in its third printing, I desire to publish the GITA according to the original manuscript.
Letter to MacMillan Company -- Los Angeles 18 July, 1970: Since the publication of the book in 1968, which I understand is now in its third printing, I desire to publish the GITA according to the original manuscript. In this expanded version, each verse is authoritatively presented with the Devanagari script, roman transliteration, English synonyms, translation and elaborate purport, and would be a 800-900 page book.
Regarding KRSNA book, one copy was sent from Japan directly to George's address attention of your name. Perhaps George has got it. Please inquire and see to it. Brahmananda has arranged to send you 2500 copies of KRSNA in London. Please try to sell them quickly and send the money so I can print the second part which is already prepared.
Letter to Syamasundara -- Los Angeles 19 July, 1970: Regarding KRSNA book, one copy was sent from Japan directly to George's address attention of your name. Perhaps George has got it. Please inquire and see to it. Brahmananda has arranged to send you 2500 copies of KRSNA in London. Please try to sell them quickly and send the money so I can print the second part which is already prepared. In the first volume the pictures are so attractive that in San Francisco during the car festival 22 copies were sold immediately. I hope you will have very good market for this book in European English speaking places.
Regarding George Harrison, I think you have sufficiently helped him. He has also rendered service to Krsna, undoubtedly, so gradually, surely he will improve in Krsna consciousness—there is no doubt about it. In my previous letter I inquired if George requires some copies of KRSNA for free distribution to his friends. In that case you can give him 50-100 copies as he desires.
So in consultation with your husband make some nice Krsna conscious children's books and we shall then see to printing them. You are also a skilled painter so I think this venture will be successful.
Letter to Ekayani -- Los Angeles 25 July, 1970: Yes, it is very good work that you are doing by making children's books on Krsna conscious subject matter. We have got so many children now in New Vrndavana and it is also learned that in England and Holland the young grammar school boys and girls are eagerly taking to this process of chanting Hare Krsna. So what is learned in the early years of life will not depart for the whole life, therefore do this work very carefully to explain simply and directly Who is Krsna, who we are, what is the material world, what is the relationship of Krsna with the living entities, how we should act in that relationship, etc. And if you can illustrate these books with pictures they will certainly become very, very popular in the schools. Sriman Yogesvara is also doing this work in London. So in consultation with your husband make some nice Krsna conscious children's books and we shall then see to printing them. You are also a skilled painter so I think this venture will be successful.
I was publishing BTG since 1944. After taking sannyasa I was more engaged in writing my books without any attempt to construct temples or to make disciples like my other Godbrothers in India.
Letter to Satsvarupa, Uddhava -- Los Angeles 27 July, 1970: You are all my children and I love my American boys and girls who are sent to me by my spiritual master and I have accepted them as my disciples. Before coming to your country I took sannyasa in 1959. I was publishing BTG since 1944. After taking sannyasa I was more engaged in writing my books without any attempt to construct temples or to make disciples like my other Godbrothers in India. I was not very much interested in these matters because my Guru Maharaja liked very much publication of books than constructing big, big temples and creating some neophyte disciples. As soon as he saw that His neophyte disciples were increasing in number, He immediately decided to leave this world. To accept disciples means to take up the responsibility of absorbing the sinful reaction of life of the disciple.
The ISKCON Press was specifically established exclusively for printing my books. Please therefore give me an idea how you can help me in getting all my manuscripts printed as soon a possible. Whenever Advaita is submitting an estimate for printing my books, I am supplying the money immediately.
Letter to Satsvarupa, Uddhava -- Los Angeles 27 July, 1970: At the present moment in our ISKCON campus politics and diplomacy has entered. Some of my beloved students on whom I counted very, very much have been involved in this matter influenced by Maya. As such there has been some activity which I consider as disrespectful. So I have decided to retire and divert attention to book writing and nothing more.
The ISKCON Press was specifically established exclusively for printing my books. Please therefore give me an idea how you can help me in getting all my manuscripts printed as soon a possible. Whenever Advaita is submitting an estimate for printing my books, I am supplying the money immediately. So far the finance is concerned, Krsna is supplying. Therefore if you simply print my books in the Press incessantly, that will give me great delight.
Please therefore let me know how far you can all help me in this connection and what are the manuscripts ready for printing. I think I shall now stop all other activities except publishing of my books. Kindly enlighten me per return mail.
I, the undersigned, A.C. Bhaktivedanta Swami, presently author of the following books: Krsna; Nectar of Devotion; Easy Journey to Other Planets; Isopanisad; Bhagavad-gita As It Is; Srimad-Bhagavatam; Teachings of Lord Caitanya; Krsna Consciousness: The Topmost Yoga System, do hereby appoint Rupanuga das Adhikari, Bhagavan das Adhikari, and Karandhara das Adhikari for the purpose of the publishing of manuscripts and literatures made by me, distribution and collection and all other necessary paraphernalia in this connection.
Letter to Unknown -- Los Angeles 29 July, 1970: I, the undersigned, A.C. Bhaktivedanta Swami, presently author of the following books: Krsna; Nectar of Devotion; Easy Journey to Other Planets; Isopanisad; Bhagavad-gita As It Is; Srimad-Bhagavatam; Teachings of Lord Caitanya; Krsna Consciousness: The Topmost Yoga System, do hereby appoint Rupanuga das Adhikari, Bhagavan das Adhikari, and Karandhara das Adhikari for the purpose of the publishing of manuscripts and literatures made by me, distribution and collection and all other necessary paraphernalia in this connection. This trust is called the Bhaktivedanta Book Trust. Out of the three trustees, the majority decision will be carried.
The Bhaktivedanta Book Trust account will be used to publish my books and literature and to establish Temples throughout the world, specifically three Temples are to be established, one each in Mayapur, Vrndavana, and Jagannatha Puri.
Letter to Unknown -- Los Angeles 29 July, 1970: At the present moment, the Krsna books are coming from Japan and they should be taken care of immediately. The present procedure is that Sriman Karandhara das Adhikari is looking after the business and collecting the fund. The same procedure should be followed and whenever there is a collection, it should be deposited in my bank account entitled ISKCON, INC. - BHAKTIVEDANTA BOOK TRUST, number __ with the Security Pacific National Bank. And whenever there will be a new printing, on submission of the estimate I shall immediately advise the bank to remit as I am now doing. In the future, things will be done as it is necessary. All withdrawals are to signed by me exclusively.
The Bhaktivedanta Book Trust account will be used to publish my books and literature and to establish Temples throughout the world, specifically three Temples are to be established, one each in Mayapur, Vrndavana, and Jagannatha Puri.
If you send me the complete manuscript and pictures, then I can personally get the book, Second Volume, printed in my presence.
Letter to Satsvarupa -- Los Angeles 31 July, 1970: I understand that all the pictures of KRSNA, Vol. II, are not prepared, so I shall request you to complete these pictures as soon as possible. There is no hurry because now I am going with a small Sankirtana Party to the Eastern countries. I wish to remain in Japan at least for two months. Therefore if you send me the complete manuscript and pictures, then I can personally get the book, Second Volume, printed in my presence.
I beg also to thank you for the check which you enclosed for $100 to my book fund and I receive it very gladly as we have expended recently so much for printing our literatures and we have many more manuscripts ready for publication.
Letter to Krsnakanti -- Los Angeles 1 August, 1970: I beg also to thank you for the check which you enclosed for $100 to my book fund and I receive it very gladly as we have expended recently so much for printing our literatures and we have many more manuscripts ready for publication.
Regarding my book, THE BHAGAVAD GITA AS IT IS, I have written you on the 18th July, 1970, regarding whether Macmillan wants to publish an expanded version of the GITA.
Letter to MacMillan Company -- Los Angeles 5 August, 1970: Regarding my book, THE BHAGAVAD GITA AS IT IS, I have written you on the 18th July, 1970, regarding whether Macmillan wants to publish an expanded version of the GITA. However, I have not yet received any reply.
You will be glad to know that with Messrs. Dai Nippon Printing Co., Ltd. I have opened an account "Bhaktivedanta Book Fund Deposit" with immediate effect by depositing $5,000.
Letter to Karandhara -- Tokyo 15 August, 1970: You will be glad to know that with Messrs. Dai Nippon Printing Co., Ltd. I have opened an account "Bhaktivedanta Book Fund Deposit" with immediate effect by depositing $5,000. At the same time I have ordered from them books worth $32,000 and as soon as the second volume KRSNA manuscript is received the amount will increase to $52,000.
I have not yet received any letter from Rupanauga about the press questions, but as you know as I have several times mentioned that the press is my heart and soul and it should work constantly to produce literature for wide distribution.
Letter to Satsvarupa -- 6-16, 2-chome, Ohhashi Meguro-ku, Tokyo, Japan 16th, August, 1970: I have not yet received any letter from Rupanauga about the press questions, but as you know as I have several times mentioned that the press is my heart and soul and it should work constantly to produce literature for wide distribution. Similarly I am trying to engage the Dia Nippon Press for printing our works. Yesterday I have placed with them $32,000 worth business. We have now stock of NOD's 5,000 at $4 a piece, similarly KRSNA at $8, so by book estimation you have got more than $100,000 worth books in stock. So if we collect only one fourth of it and pay to Dia Nippon then we got another $100,000 worth books. Of course, it is not business proposal, but it is a scheme for distributing widely our literatures. That is my program.
We have now stock of NOD's 5,000 at $4 a piece, similarly KRSNA at $8, so by book estimation you have got more than $100,000 worth books in stock. So if we collect only one fourth of it and pay to Dia Nippon then we got another $100,000 worth books. Of course, it is not business proposal, but it is a scheme for distributing widely our literatures.
Letter to Satsvarupa -- 6-16, 2-chome, Ohhashi Meguro-ku, Tokyo, Japan 16th, August, 1970: I have not yet received any letter from Rupanauga about the press questions, but as you know as I have several times mentioned that the press is my heart and soul and it should work constantly to produce literature for wide distribution. Similarly I am trying to engage the Dia Nippon Press for printing our works. Yesterday I have placed with them $32,000 worth business. We have now stock of NOD's 5,000 at $4 a piece, similarly KRSNA at $8, so by book estimation you have got more than $100,000 worth books in stock. So if we collect only one fourth of it and pay to Dia Nippon then we got another $100,000 worth books. Of course, it is not business proposal, but it is a scheme for distributing widely our literatures. That is my program.
Now I am staying in our Japan center looking after the publication of books, dealing with Dai Nippon Printing Co., and I have already placed order with them for different books and magazines to the extent of $52,000.
Letter to Hamsaduta -- Tokyo 16 August, 1970: Now I am staying in our Japan center looking after the publication of books, dealing with Dai Nippon Printing Co., and I have already placed order with them for different books and magazines to the extent of $52,000. Most of these books will be carried to India for making propaganda there on or before the World Sankirtana Party reaches there.
In Japan we are now staying at the Temple, five Sannyasis including myself and one householder, Tamala, ready to start for India. I have ordered 70,000 different kinds of books and literature costing nearly $32,000 and most probably I shall order further for 20,00 more.
Letter to Jayapataka -- Tokyo 17 August, 1970: In Japan we are now staying at the Temple, five Sannyasis including myself and one householder, Tamala, ready to start for India. I have ordered 70,000 different kinds of books and literature costing nearly $32,000 and most probably I shall order further for 20,00 more. So they are all meant for distribution in India for propaganda work. Besides that, I am getting Hindi Back to Godhead also printed here for distribution in India. So everything is ready, simply I am awaiting telegram from your side.
The bill is already for $32,000 for the books which I have ordered to be printed and over and above this if the amount for KRSNA II and Hindi BTG is added the amount will come to somewhere about $53,000. So kindly go on sending weekly whatever collection you make for the Book Fund.
Letter to Karandhara -- Tokyo 22 August, 1970: I have invited some of the directors of Dai Nippon to take lunch with me today and I may inquire if they have received further money. The bill is already for $32,000 for the books which I have ordered to be printed and over and above this if the amount for KRSNA II and Hindi BTG is added the amount will come to somewhere about $53,000. So kindly go on sending weekly whatever collection you make for the Book Fund.
So I beg to thank you very much for this contribution which I think must be a gift for Vyasa Puja Day presentation and I have deposited it with Dai Nippon for publication of our literatures.
Letter to Nayanabhirama -- Tokyo 28 August, 1970: I have just received one unaccompanied cheque for $100 return addressed to your Philadelphia center. So I beg to thank you very much for this contribution which I think must be a gift for Vyasa Puja Day presentation and I have deposited it with Dai Nippon for publication of our literatures.
I have received one letter of statement from Dai Nippon Printing Company that the "Bhaktivedanta Book Fund Deposit" has been credited with $10,000 up to the 29th of August, leaving a balance due of $22,100.
Letter to Karandhara -- Calcutta 13 September, 1970: I have received one letter of statement from Dai Nippon Printing Company that the "Bhaktivedanta Book Fund Deposit" has been credited with $10,000 up to the 29th of August, leaving a balance due of $22,100. I have advised them of your last check No. 225 dated August 29th for $1,500. So please continue to send them checks as you are doing so that they may receive another full $10,000 before shipment is made. This will leave still another $12,100 balance due from the original total of $32,100 which may be payed up after the shipment is made.
Regarding the printing of the serialized chapter by chapter books of the Second Canto, why stop it. Let it go on as it is, do not stop it. We may suspend the Japanese printing for now.
Letter to Satsvarupa -- Calcutta 13 September, 1970: Regarding the printing of the serialized chapter by chapter books of the Second Canto, why stop it. Let it go on as it is, do not stop it. We may suspend the Japanese printing for now. You have written to say that it seems in general that ISKCON Press is being taken over by Dai Nippon as far as satisfaction of our needs, but there is no such question at all. ISKCON Press must continue and expand also. So far the 5,000 copies of Nectar of Devotion are concerned, there is no sufficient money just now, so this may be stopped for the time being.
So push on with book publication and distribution, and I am very glad that you are now distributing to schools and libraries. Yes, Sri Brahma Samhita may also be printed.
Letter to Bhagavan -- Calcutta 22 September, 1970: So I can see that there is very good potency at the present moment for spreading this movement as was desired by my Guru Maharaja, and I am simply trying my best to carry out His desire. And if some of my students adopt this attitude, without any other motivation, surely Krishna will fulfill our desire. So push on with book publication and distribution, and I am very glad that you are now distributing to schools and libraries. Yes, Sri Brahma Samhita may also be printed.
We are also immediately requiring some books for much younger children, say five to ten years age. Another thing you just see that every and each item and example for discussion is made very clear in continuous context so that it will be easy for their understanding.
Letter to Yogesvara -- Calcutta 4 October, 1970: I have gone through the book, and I think it is very nice. Devananda and others have also seen it and have also approved your efforts. But I think this book is meant for somewhat older children, about ten to fifteen years. We are also immediately requiring some books for much younger children, say five to ten years age. Another thing you just see that every and each item and example for discussion is made very clear in continuous context so that it will be easy for their understanding. As you have done this first book it is very good beginning, so you go on writing and improving and make a series of such books and we shall see to their printing.
LIFE MEMBER receives all our books thus far published as well as all future publications, as well as a lifetime subscription to BTG. He is also free to visit any of our temples, take prasadam there and stay there if he likes. Price is 1111 rupees (7 1/2 rupees per dollar).
Letter to Rupanuga -- Bombay 28 October, 1970: We are making life members here in India and getting good response. The membership plan is as follows:
a) LIFE MEMBER receives all our books thus far published as well as all future publications, as well as a lifetime subscription to BTG. He is also free to visit any of our temples, take prasadam there and stay there if he likes. Price is 1111 rupees (7 1/2 rupees per dollar).
b) DONOR MEMBER receives all our literature thus far published as well as a life-time subscription to BTG. Price is 555 rupees.
c) SUBSCRIPTION MEMBER receives a lifetime subscription to BTG. Price is 222 rupees.
d) COMMON MEMBER receives a one-year subscription to BTG. Price is 33 rupees.
So this same system may be introduced in other parts.
I am interested to know how much you have recently deposited in the Bhaktivedanta Book Fund Deposit Account. Please continue to earn thousands of dollars for printing of my books and this will be a great honor for you.
Letter to Karandhara -- Bombay 4 November, 1970: I am interested to know how much you have recently deposited in the Bhaktivedanta Book Fund Deposit Account. Please continue to earn thousands of dollars for printing of my books and this will be a great honor for you.
No one has sent my $15 monthly maintenance checks. So I am asking you to please expedite this matter among your centers. They should send readily negotiable American Express checks rather than personal checks which take up to two months to clear.
So far printing is concerned, if you are able to print books why not do it? I am prepared to give up dealing with Dai Nippon if ISKCON Press can print my books. What is being done with the manuscript of the unabridged Bhagavad-gita As It Is? It should be printed as soon as possible.
Letter to Satsvarupa -- Bombay 4 November, 1970: Your plan to increase our propaganda activities in the colleges and high schools is very nice, and it is my desire that every American boy and girl will receive a Krsna Conscious education through our books. You have a very great responsibility to print and distribute these books. So far printing is concerned, if you are able to print books why not do it? I am prepared to give up dealing with Dai Nippon if ISKCON Press can print my books. What is being done with the manuscript of the unabridged Bhagavad-gita As It Is? It should be printed as soon as possible.
My European disciples have written that there are no books available in Europe. I want that each and every one of my centers should be fully stocked with all of my books, never mind if they can pay or not. The principle is that every center must pay for whatever books they order, but if for some financial difficulty a center is not able to pay for books still we should supply them whatever they need.
I have been told by my disciple that you have kindly agreed to donate 500 rupees to our society. There are many beautiful books which our society has published within the last few years and which many of the gentlemen of Bombay are now receiving as life member of our society, and take advantage of these wonderful Krishna Consciousness books.
Letter to Sri Birlaji -- Bombay 8 November, 1970: I have been told by my disciple that you have kindly agreed to donate 500 rupees to our society. There are many beautiful books which our society has published within the last few years and which many of the gentlemen of Bombay are now receiving as life member of our society, and take advantage of these wonderful Krishna Consciousness books. The membership fee is 1111 rupees.
So please go there and help print our Society's literature, this is a great opportunity for rendering service to Krsna and the humanity at large.
Letter to Kulasekhara -- Bombay 16 November, 1970: Regarding the recent upheavals in our Society, that business is finished, now we must all concentrate very carefully on the simple execution of our duty following the principles of regulation very strictly in our daily life. If you remain pure by following the instructions of your Spiritual Master there is no chance for maya to enter into the program. So I do not think you will find any more these politics at our Boston center or elsewhere. So please go there and help print our Society's literature, this is a great opportunity for rendering service to Krsna and the humanity at large.
The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt.
Letter to Murari -- 74, Marine Drive, Bombay 20 Nov. 17, 1970: Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt. I have given you the hint that if you send me $10,000 you may keep the balance of profits from Krsna book to help pay this bill. Now this is my request, that you simply distribute these books immediately and deposit $10,000 in the Bhaktivedanta Book Fund Deposit with Dai Nippon in Japan. Why you have not sent report of Krsna Book sales? Why has no money been sent? This must be done weekly. I understand that Mukund will be assisting in distribution of Krsna Book and I think that he is very qualified to do this. In fact all of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan.
Certainly you will get my magazines regularly as I was sending as well as my books which are coming very shortly. Some of them have already reached Calcutta port and we have to undergo some formalities regarding this import of books.
Letter to Puri Maharaj -- Bombay 19 November, 1970: I hope you are getting my magazines regularly. But recently the publication has been delayed due to my travelling now all over the world and some of my important assistants, members of the Governing Body Commission, accompanying me. Certainly you will get my magazines regularly as I was sending as well as my books which are coming very shortly. Some of them have already reached Calcutta port and we have to undergo some formalities regarding this import of books.
Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person.
Letter to Bhagavan -- Bombay 24 November, 1970: Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person. The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that "whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he". So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish.
Regarding Printing of Bhagavad-gita complete and unabridged edition, it may be printed with our ISKCON PRESS and 5,000 copies may be sent, printed and folded to Bombay because I notice in your ISKCON PRESS newsletter that Advaita has expressed his opinion that if sent by ship without folding first, it would not be possible for the books to be properly folded and printed here in India.
Letter to Hayagriva -- Bombay 24 November, 1970: Regarding Printing of Bhagavad-gita complete and unabridged edition, it may be printed with our ISKCON PRESS and 5,000 copies may be sent, printed and folded to Bombay because I notice in your ISKCON PRESS newsletter that Advaita has expressed his opinion that if sent by ship without folding first, it would not be possible for the books to be properly folded and printed here in India. Regarding the missing verses, I will see if it is required and will send you at a later date.
I fully approve of your idea to prepare every available manuscript up to the stage of printing, even if they remain in the layout stage for a while. I may tell you that I am not so much encouraged to work on translations unless I see that the literature is being printed or at least being prepared for printing.
Letter to Satsvarupa -- Bombay 25 November, 1970: Regarding book binding, if you can produce only ten hardbound books per day that will suffice for our own purposes. For large quantities of hardbound books we shall have to depend either on Dai Nippon or some outside binder. But the softcover books are very good. Simply they must be sewn. I know these paperbound books are very popular with the college set in your country, so we should encourage them to take our books in that way also. I do not know why there should be such a lack of money for ISKCON Press. Every Temple reports very good books sales, but where is the money going? Anyway, your rectification program by the GBC in the matter of right payment of bills for literatures is good. So now please bring things under the right order. I fully approve of your idea to prepare every available manuscript up to the stage of printing, even if they remain in the layout stage for a while. I may tell you that I am not so much encouraged to work on translations unless I see that the literature is being printed or at least being prepared for printing. I have done some translating recently, but it is not yet decided whether to send you the tapes or to transcribe them here and send you a copy of the manuscript. Very soon you will know about this. I will be encouraged if you keep on with the work of readying my manuscripts and printing them.
As you are a member of the governing body, I wish to draw your attention to the fact that 10,000 KRSNA books and 5,000 NODs were recently published. So the price of these books alone come to the point of about $100,000. If 50% even were collected, then it would have been $50,000.
Letter to Jagadisa -- Bombay 28 November, 1970: As you are a member of the governing body, I wish to draw your attention to the fact that 10,000 KRSNA books and 5,000 NODs were recently published. So the price of these books alone come to the point of about $100,000. If 50% even were collected, then it would have been $50,000. The present arrangement is that all book collection goes to Dai Nippon firm in Japan but so far money transferred there is only $21,000. That is 1/4 of the gross value. I think $50,000. at least should have been deposited there by this time. If I'm not wrong in my calculation, you can talk this matter amongst yourselves, especially Karandhara, and do the needful. I'm sure KRSNA will be accepted all over the world. In India also we are getting good response. Practically men are becoming life members just by seeing this book. We have no other asset at the present moment.
The problem is that book money isn't being properly collected. Big books like KRSNA and NOD: NOD, 5,000 books printed @ $4.00 = $20,000.; KRSNA - 10,000 printed at $8.00 = $80,000. for a total of $100,000. $70,000. or $80,000. should have been collected, but Karandhara has only collected $24,000. So where is the rest of the money?
Letter to Satsvarupa -- Bombay 28 November, 1970: You write to say that you have asked Karandhara to send some money received for the bookfund to pay for paper. That is alright provided that Karandhara can also continue making payments to Dai Nippon. The problem is that book money isn't being properly collected. Big books like KRSNA and NOD: NOD, 5,000 books printed @ $4.00 = $20,000.; KRSNA - 10,000 printed at $8.00 = $80,000. for a total of $100,000. $70,000. or $80,000. should have been collected, but Karandhara has only collected $24,000. So where is the rest of the money? This means that the money is not being collected properly. What can be done? Also there were so many small booklets printed. Where is the collection for them also? If collections are not being made properly, then there will be a shortage of money. So how to adjust things?
So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here. (You can print and fold there and send here for collating and binding.).
Letter to Satsvarupa -- Bombay 28 November, 1970: Arrangements should be made so that book collection can be made properly. Also how the books are collected, how accounts are kept, how books are distributed. Then there will be no scarcity of money. Even if you take $5,000. to $10,000., that's all right so long as Karandhara can send to Dai Nippon at least $50,000. So what will be the cost of printing and folding 5,000 NODs? If Karandhara can't pay, I will see how to get it from here. (You can print and fold there and send here for collating and binding.)
Please arrange to send all my book-sales proceeds directly to Dai Nippon Printing Co. Tokyo and let me know.
Letter to Mukunda -- Indore 7 December, 1970: P. S. Please arrange to send all my book-sales proceeds directly to Dai Nippon Printing Co. Tokyo and let me know.
The London Temple has taken Krsna books worth $20,000, so they should send the requisite $17,000 for the publishing of our Bhagavad-gita As It Is in new enlarged edition immediately.
Letter to Karandhara -- Surat 18 December, 1970: So far the current estimate for printing the revised and complete edition of Bhagavad-gita, you may immediately go ahead with this project and it is very much encouraging to me that you are eager to do so. However the proposal for using the money contributed by Sai for this purpose is not feasible. That money is already reserved. The London Temple has taken Krsna books worth $20,000, so they should send the requisite $17,000 for the publishing of our Bhagavad-gita As It Is in new enlarged edition immediately. I understand that the KRSNA book is selling there very well, so they can easily do it. I hope your international attempts for placing our books in libraries and selling our KRSNA books in particular is going on. I am always anxious to know that our programs are going on nicely.
So this printing must go on. ISKCON Press remains our big mrdanga and the backbone of our Movement.
Letter to Advaita -- Surat 19 December, 1970: I know that Satsvarupa has got too much other engagement to be able to devote the requisite time for managing the press department. I had never considered either closing down our ISKCON Press or removing your responsibility for managing the press affairs. You may immediately resume your former activities and work the press according to your best ability because I am very eager to see our own press printing the majority of our publications. The first thing now should be the printing of the new, enlarged edition of Bhagavad-gita As It Is. That will be a great boon to our Movement. I have already decided that the necessary funds for printing the book should come from the England sales of our KRSNA book. London has got $20,000 worth of KRSNA Books so they should sell them and send immediately $17,000 to ISKCON Press for printing according to your estimate. The plan to print 10,000 copies, 5,000 for India and 5,000 for U.S.A., etc. is approved by me. Please do it. I have been very much encouraged and pleased to receive the two latest chapters of Srimad-Bhagavatam, Second Canto. So this printing must go on. ISKCON Press remains our big mrdanga and the backbone of our Movement.
So far your need for constant engagement in press work is concerned, I do not see that there should be any difficulty if you attend the classes daily when our literatures are read and discussed. It is alright if you do not attend the Arati, but you must remain fixed up by attending the classes. Two hours daily in the classes will not be too much time away from press work. I give you my permission to work in this way. Now adjust things as you find it convenient and please begin work again immediately. I know that you are in need of constantly working the press and the press is constantly in need of being worked. If you are individually the manager of ISKCON Press, I have no objection, but you must work nicely and the GBC will be satisfied.
I have written to Karandhara that the money for printing according to Advaita's estimate of $17,000 should be realized from London. London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately.
Letter to Satsvarupa -- Surat 19 December, 1970: I have seen the layout proposal for the first pages of our new edition of Bhagavad-gita As It Is and it is fully approved by me. I shall immediately write one preface to the enlarged edition as you have requested and send it as soon as possible. I have written to Karandhara that the money for printing according to Advaita's estimate of $17,000 should be realized from London. London book sales have nothing to do with my book fund. They have got 2,500 copies of KRSNA or in other words $20,000 worth of books, so they can send $17,000 for printing of Bhagavad-gita, immediately. It is a good proposal to print 10,000 copies; 5,000 for India and 5,000 for U.S.A.
I am very much pleased with the two latest chapters from Srimad-Bhagavatam—The Process of Creation and The Cause of all Causes. They are so much satisfactory and I am very eager that they should be produced by ISKCON Press at a regular pace.
The pictures on the Srimad-Bhagavatam Chapters are very nice. My sincere blessings are to Jadurani and the art department. If our books are printed in this standard, that will be very, very good. I do not aspire to any more efficiency in printing, but simply the printing must go on regularly.
Letter to Satsvarupa -- Surat 19 December, 1970: I have written one letter to Advaita requesting him to take up his duty again unflinchingly and print our books especially the enlarged edition of Bhagavad-gita at this moment. I have great hopes that our ISKCON Press will continue and expand by the grace of Krsna. I have advised him that he must attend daily classes regularly, but there is no need of his attending other functions like Aratis etc. I have given him this special permission in this case, so you also please let him do anything, but let him be always engaged in printing our books and other required literatures. It is my opinion that he should remain as individual manager of ISKCON Press because of his experience and ability in the matter practically. I do not think that you are able to be the manager because you have got too many other very important duties. So the management may be returned to Advaita and the GBC may cooperate in this way for the continued uninterrupted function of our press department.
The pictures on the Srimad-Bhagavatam Chapters are very nice. My sincere blessings are to Jadurani and the art department. If our books are printed in this standard, that will be very, very good. I do not aspire to any more efficiency in printing, but simply the printing must go on regularly. Offer my blessings to all the workers of ISKCON Press because that is my life. Next time when I go there, I shall first go to Boston. In future, if we get some nice place, some of the workers may come and start our own press here also.
