Propaganda (Lectures, BG)

Expressions researched:
"propaganda" |"propagandas" |"propaganding" |"propagandising" |"propagandist" |"propagandists"

Bhagavad-gita As It Is Lectures

Introduction to Bhagavad-gita As It Is -- Los Angeles, November 23, 1968 :

But anyway, there are two sections in the..., amongst the Indian, bona fide religionists. That means bona fide religionists means those who are following the Vedic principles. They are called bona fide. Anyway, that is, that wa the system in the bygone ages, even one thousand years ago. And now that, just like Buddha, Buddha religion. Buddha religion is also Indian religion. Lord Buddha, He was Indian. He, just like Lord Caitanya began His propaganda from Bengal, Lord Buddha made His propaganda from Bihar. He was Indian. But the defect was that He did not acknowledge the authority of the Vedas. Therefore His philosophy was considered atheism.

Lecture on BG 2.1 -- Ahmedabad, December 7, 1972:

So our, this Kṛṣṇa consciousness movement is preaching all over the world that "You are all advanced in civilization, and advanced in scientific knowledge, and advanced in everything, but you are missing one thing—God, Kṛṣṇa. So here is God. Here is Kṛṣṇa. You try to understand Kṛṣṇa and be Kṛṣṇa conscious and make your life successful." That is our propaganda. Thank you very much. Hare Kṛṣṇa.

Lecture on BG 2.6 -- London, August 6, 1973:

Our Kṛṣṇa consciousness movement is there. We say, consciousness. We don't say, "Stop fight" or "Do this, do that, do that," no. Everything should be done in Kṛṣṇa consciousness. That is our propaganda. Nirbandha-kṛṣṇa-sambandhe. Whatever you do, it must have some relationship with the satisfaction of Kṛṣṇa. If Kṛṣṇa is satisfied, then you act. That is Kṛṣṇa consciousness. Kṛṣṇendriya tṛpti vāñchā tāra nāma prema (CC Adi 4.165). This is love.

Lecture on BG 2.11 -- Edinburgh, July 16, 1972:

One may object, "Why shall I chant your Hindu Kṛṣṇa's name?" So we don't say that Kṛṣṇa, or God. God has got many names. That we admit. It is not... God is unlimited. Therefore, He must have unlimited names. But this Kṛṣṇa word is very perfect because it means all-attractive. You can discuss, "God is great." That's all right. How He's great? That is another understanding. So if you think that "Kṛṣṇa is the name of Hindu God, why shall I chant this?" So Caitanya Mahāprabhu says, "No." If you have got a name, another alternative name of God, then you chant that. Our only request is that you chant the holy name of God. If you have got any name of God, you can chant. You'll be purified. That is our propaganda.

Lecture on BG 2.26 -- Los Angeles, December 6, 1968:

On Love Feast day, supply them Kṛṣṇa prasādam. Invite some prominent gentlemen to preside over, to become our chief guest. And in this way make propaganda. And put signboards all through the street with electric light, make the gardens very nicely. This is service. Now you have got the chance to serve. Do it. Here is a chance. We are... Whether a man understands Kṛṣṇa philosophy or not, we don't care for it. Of course, if he understands, it is a great pleasure for us, but we are working on behalf of Kṛṣṇa, on behalf of Lord Caitanya. That should be our philosophy. Don't be disappointed that the whole day you work, you got no collection, and nobody was interested in Kṛṣṇa consciousness.

Lecture on BG 2.31 -- London, September 1, 1973:

So, sva-dharma. Sva-dharma means the division, kṣatriya division of the society. The brāhmaṇa division, the kṣatriya division, the vaiśya division and the śūdra division. Everything is required. It is not that śūdra is not required. Śūdra is required, but if you make propaganda simply to make people śūdras, then who will give direction? If there is no head, who will give the direction? So a kṣatriya, kṣatriya has got a very difficult task to see. Kṣatriya means government, the governing division. So the governing division has got a very important duty to see that everyone is following his duty.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

We are being bound up by some false illusory beauty of this world. Mirage. The exact example is the mirage. What is mirage? Reflection of the sunlight on the desert appears like water. Where is water there? There is no water. The animal, thirsty animal, is after the mirage. "Oh, here is water. I'll be satisfied." Similarly we are hankering after, running after the mirage. There is no peace, there is no happiness. Therefore we have to divert our attention back to Godhead. Don't run after this mirage. Just turn back to Godhead, back to Kṛṣṇa. That is our propaganda. Don't divert your... Don't engage your senses in the illusory material beauty. Just apply your senses to Kṛṣṇa, the real beautiful. That is Kṛṣṇa consciousness.

Lecture on BG 2.62-72 -- Los Angeles, December 19, 1968:

You are very advanced in your scientific knowledge, but please come down. Come here. Otherwise you are going to be put into the Atlantic Ocean." That's all. And they'll still be puffed up, "Oh, we are making progress. Within next ten years, you can purchase ticket or land in the moon." You know, in Russia they sold land, and they advertised that "There is Sea of Moscow. We have planted our flag on the sea in the..." So these are propaganda. They cannot go even into the nearest planet, what to speak of the spiritual sky. If you actually serious of going to the spiritual sky and Vaikuṇṭhaloka, then take this simple method, Hare Kṛṣṇa. That's all.

Lecture on BG 3.11-19 -- Los Angeles, December 27, 1968:

Caitanya Mahāprabhu has recommended that you do not require to change your position. You simply try to hear about Kṛṣṇa from the rightful source. That's all. Then everything will be all right gradually. Everyone of us are mistaken or whatever you may call, but Kṛṣṇa is so kind that He gives His book, Bhagavad-gītā, He sends His representative, He comes Himself as Lord Caitanya to deliver us. He sends Lord Jesus Christ. So so many arrangement, but we don't take advantage. We are so fool and sinful. But still, the propaganda will go on.

Lecture on BG 3.27 -- Melbourne, June 27, 1974:

So Lord Jesus Christ said, "My Lord, hallowed be Thy name." He wants to glorify the name of the Lord. And some people says that there is no name of God. How? If Lord Jesus Christ says "Hallowed by Thy name," there must be name. The name is there, but he did not pronounce it because the people at that time will not be able to understand or maybe some reason, but he says there is name. So we are making this propaganda, Kṛṣṇa consciousness movement, the "Hallowed by Thy name. My Lord Kṛṣṇa, the Personality of Godhead, let Your holy name be glorified." This is our movement.

Lecture on BG 3.27 -- Melbourne, June 27, 1974:

You become like Arjuna, you will see. First of all you become like Arjuna, friend of Kṛṣṇa. Then you will see. Do you think you are as good as Arjuna? Kṛṣṇa says, Arjuna addressing, that I am instructing to you my dear Arjuna, because you are my dear friend. And you are very great devotee. Bhakto 'si priyo 'si me rahasyam etad uttamam (BG 4.3). I am speaking to you this Bhagavad-gītā because you are qualified. What is that qualification? Because you are My devotee and very intimate friend. So you become also intimate friend and devotee, you will understand everything. That is our request. If Arjuna becomes a friend and devotee you can also become. Why you are losing this opportunity? That is our propaganda. You also become a friend, a devotee, and be happy and see Kṛṣṇa as He is simply symbolic representation. He says everyone. Let us take this opportunity and become like Arjuna. That is perfection of life.

Lecture on BG 3.31-43 -- Los Angeles, January 1, 1969:

So we should take advantage. We have got now this consciousness, God consciousness. Therefore in every human society there is some sort of religious propaganda: "Try to understand God." So we should take advantage of this. But instead of taking advantage of this opportunity, we have declared, "God is dead. I am God. This God, that God." You see? So we are not fanning. We are, rather, going more and more away from God. This should not be done.

Lecture on BG 4.1 -- Delhi, November 10, 1971:

A section of people must be very intelligent class of men, brāhmaṇa. A section of people may be very strong, kṣatriyas, politicians, fighters. A section of people must be producers, the vaiśyas, and a section of people must be śūdras, or the legs. Just as compared with your body. The full body means, the head, the arms, the belly and the legs. If you say that there is, there is no need of head, is that very bodily sound? It is dead body. It is dead body. So, our propaganda is that we want to make a section of people brāhmaṇa. Brāhmaṇa means one who knows Brahman. That is the Kṛṣṇa consciousness movement. And we are all Brahman, you, me, everyone, because we are part and parcel of the Supreme Brahman.

Lecture on BG 4.1 -- Delhi, November 10, 1971:

So you, first of all try to understand why you are suffering, and in human form of life you can rectify, why you are suffering. And then you become again happy. God has not made you unhappy. You became disobedient. You wanted to enjoy life in a certain way. God has given you the chance, all right, you do it. But you are not happy. Huh? God does not want you to become happy, therefore He comes, He instructs you again and again. But you do not hear. You neglect the instruction of God. There are your suffering. You come to your consciousness, become obedient to God, you will be happy. That is our propaganda, Kṛṣṇa consciousness.

Lecture on BG 4.7 -- Montreal, June 13, 1968:

His specific propaganda was to stop animal killing. So animal killing is recommended in the Vedic literature. Therefore people wanted to give him Vedic evidences that "In the Vedic literature animal sacrifice is recommended under certain condition. So how do you preach? You are Hindu and you are followers of Vedas. Why you are preaching nonviolence?" Therefore he had to give up Hindu religion. He said that "I do not care for your Vedas. It is my propaganda to stop animal killing. So if you follow me, then you must stop animal killing." Ahiṁsā paramo dharmaḥ. So later on, of course, Lord Buddha was patronized by a great emperor, Aśoka, and therefore practically all Indian population turned to be Buddhist, with few exceptions.

Lecture on BG 4.7 -- Montreal, June 13, 1968:

Caitanya Mahāprabhu has introduced according to śāstra, according to the indication of the śāstras, just like in the Śrīmad-Bhāgavatam and in other Purāṇas, and other Vedic scriptures this is recommended. In Kali-santaraṇa Upaniṣad, in Brahmāṇḍa Purāṇa, in Vāyu Purāṇa, this chanting of Hare Kṛṣṇa Hare Kṛṣṇa Kṛṣṇa Kṛṣṇa Hare Hare, Hare Rāma Hare Rāma Rāma Rāma Hare Hare is recommended. Śrī Caitanya Mahāprabhu simply introduced it as a great propaganda. That is. Otherwise, this is recommended in every age. There are many devotees, they were chanting. But the process of meditation is not possible. Therefore simply on the basis of this process one can attain the highest perfectional stage.

Lecture on BG 4.7-10 -- Los Angeles, January 6, 1969:

Just like if you contaminate some disease germ, it may not be manifest immediately, but it will act someday. Similarly, if we contaminate sinful activities, it may not be immediately manifest, but you must wait for the reaction. So Kṛṣṇa consciousness means to understand these things. It is not a bogus propaganda that "You meditate fifteen minutes, and you become God," nonsense. This is not such a movement. You have to understand your constitutional position. You have to understand what is God, what is law of God, how it is functioning. These are there. These are meant for human study. They are not meant for animals.

Lecture on BG 4.12-13 -- New York, July 29, 1966:

Now the human society, everyone thinks that "He is low; I am big." Everyone thinks. In his own consideration he thinks, "I am the biggest. I am the big; he is lower." That is everywhere. But Lord Kṛṣṇa is not considering who is bigger. He says, "Even who is considering that 'I am lowborn.' " Because if everyone says that I am lowborn, it is propaganda that "You are lowborn. You are lowborn," so I think, "Yes, I am lowborn." Daśa cakre bhagavān bhūta.(?)

Lecture on BG 4.13-14 -- New York, August 1, 1966:

Brahma-bhūyāya kalpate. We are, by nature, we are not matter. We are Brahman. Ahaṁ brahmāsmi. The propaganda of Śaṅkarācārya was mainly based on this understanding, that "We should not think that we are the products of this material nature." We are not products of material nature. It is by some accident, by freaks of nature, by misfortune or some way or other, we are now in contact with it. But actually I am spirit, Brahman. So that Brahman nature has to be invoked, has to be...

Lecture on BG 4.19 -- Bombay, April 8, 1974:

So this is Vedic civilization. Don't be carried away. Take lesson from Bhagavad-gītā and make your life successful. That is the propaganda of this Kṛṣṇa consciousness movement. Don't become cats and dogs and advertise yourself as paṇḍita. These are the definition of paṇḍita. Either take you from Cāṇakya Paṇḍita's materialistic point of view, moral lessons, or spiritual lessons from Bhagavad-gītā, the definition of paṇḍita is different from the so-called paṇḍitas, having... That is... They are called māyayāpahṛta-jñānāḥ. Although they have got degrees of the universities, but actually, knowledge is taken away by māyā.

Lecture on BG 4.34 -- New York, August 14, 1966:

We have got... Everyone, we are puffed up with whatever knowledge we have got. Everyone is puffed up: "Oh, who can give me knowledge?" There is regular propaganda that "For spiritual realization there is no need of spiritual master." But so far Vedic literature is concerned, so far Bhagavad-gītā is concerned, so far Bhāgavata is concerned, so far the Upaniṣads and Vedic literatures are concerned, they do not say. They say that there is need of a spiritual master.

Lecture on BG 5.22-29 -- New York, August 31, 1966:

Now, this tape recorder is advancement now of material science. We should think, "Oh, this is the property of Kṛṣṇa." Let it be utilized in the propaganda work for Kṛṣṇa's service. That is proper utilization. So everything. Sarva-loka-maheśvaram (BG 5.29). Suppose if somebody says that "I am the proprietor everything of this room. So you have no claim." So we have actually no claim. We simply come. And the whole philosophy is... That is spiritual communism. In the Bhāgavata you'll find that this anything, all the richness, all the riches that is all over the world, all over the universe, that is created by God. So you are at liberty to make its use. You can take as much as you like.

Lecture on BG 5.22-29 -- New York, August 31, 1966:

So we do not know what is peace, what is the formula of peace, but we are trying to make peace. We keep all the, I mean to say, dirty things within our heart, and we are making propaganda that we want peace. How you can have peace? Here is the peace formula. What is that? Bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). The Supreme Lord, Kṛṣṇa, He is the enjoyer, He is the proprietor, and He is the real friend. In the Vedic scripture you'll find, He's such a nice friend that I am transmigrating from one body to another, and Kṛṣṇa is also transmigrating in the same body. Supersoul.

Lecture on BG 6.25-29 -- Los Angeles, February 18, 1969:

You may know it do not know it. It doesn't matter. Because Kṛṣṇa is there. So it is so nice. Therefore every living being should be given chance. These boys are inviting outsider, "Come on," this love feast. What is the idea? The idea, let them come, take little prasāda and it will act someday in Kṛṣṇa consciousness. It will act. So that is their propaganda. They are seeing everyone. Kṛṣṇa, they are seeing Kṛṣṇa in everyone, in that way. Not that everyone is Kṛṣṇa. Don't make this mistake. Kṛṣṇa is all-pervading.

Lecture on BG 6.40-43 -- New York, September 18, 1966:

This material world is supposed that every step there is danger. Just see. What we are doing? Innocent, culturing some spiritual process, and there are so many complaints. Just see. We are not stealing. We are not, I mean to say, making propaganda for some political purpose, nothing. Innocent thing we are doing. But still, somebody comes forward and puts some dangerous position. You see? So this is such a place. Lord Jesus Christ, his only fault was that he was preaching God's message. He was crucified. You see? So these things are... This place is like that. Even if you are innocent, still, you'll be put into danger. Therefore this place should be avoided. Padaṁ padaṁ yad vipadām: "Every step there is danger."

Lecture on BG 6.47 -- Ahmedabad, December 12, 1972:

If you have failed to achieve this status of faith, then there is no question of progress. That is explained by Kṛṣṇadāsa Kavirāja Gosvāmī: śraddhā-śabde viśvāsa kahe sudṛḍha niścaya (Cc. Madhya 22.62). Śraddhā means firm faith, with conviction, "Yes, if I surrender to Kṛṣṇa, then all my business will be perfect, all my spiritual life will be perfect." Therefore Kṛṣṇa says: śraddhāvān bhajate. With śraddhā, with full faith. Ādau śraddhā. Beginning is śraddhā. If one has developed a little śraddhā. Just like we are giving chance throughout the whole world by this propaganda, opening centers to create little śraddhā. And if the śraddhā is there, then next stage is sādhu-saṅga (CC Madhya 22.83), if one wants to become Kṛṣṇa conscious, if he has developed a little faith in it, the next stage is to associate with sādhu. And who is sādhu? Sādhu, sādhavaḥ sādhu-bhūṣaṇāḥ. Titikṣavaḥ kāruṇikāḥ suhṛdaḥ sarva-bhūtānām. So sādhu means very tolerant.

Lecture on BG 6.47 -- Ahmedabad, December 12, 1972:

Because there is great propaganda to curb down by your leaders. They are naturally inclined. Anyone who takes birth in India, it is to be supposed that in this past life, he was spiritual. Bhārata-bhūmite manuṣya-janma haila yāra (CC Adi 9.41). There is great opportunity for persons who are born in India for spiritual advancement. Unfortunately by force, by propaganda, we are suppressing them. That is the cause. We are suppressing them. Otherwise still we get experience. We hold these Hare Kṛṣṇa Festival in Calcutta, Bombay, and other places. Here also. Many thousands of people are coming. Because at heart there is Kṛṣṇa consciousness, but, by external forces, they are being suppressed. That is going on.

Lecture on BG 7.1 -- San Francisco, March 17, 1968:

Leg is accustomed to carry order to walk. It cannot work as the brain. Therefore, when the śūdras or the leg take the part of the head, working like head, it is all disorder. It is all disorder. Therefore this yoga system, Kṛṣṇa consciousness yoga system, should be popularized. It is essential in order to stop all nonsense propaganda. So Kṛṣṇa says, mayy āsakta-manāḥ: "Those who have developed attachment for Me..." Kṛṣṇa attachment can be developed. Just like before my coming here, there was no movement like this, Kṛṣṇa consciousness, but you are developing.

Lecture on BG 7.1 -- San Francisco, September 10, 1968:

But anyone, either who is..., anyone, either he is in relationship as master and servant or relationship as father and child or lover and lover, from his position, He is supreme. But from neutral position the lover and the beloved, this kind of relationship with Kṛṣṇa is the best, is the supreme. Therefore the worship of the gopīs to Kṛṣṇa... Lord Caitanya also displayed. His propaganda or His understanding of Kṛṣṇa was just like the lover and the beloved. Kṛṣṇa as Lord Caitanya was playing the part of Rādhārāṇī. He wanted to understand. Kṛṣṇa wanted to understand what is there in Rādhārāṇī. So that understanding, that feature of Kṛṣṇa is Lord Caitanya. Lord Caitanya is not different from Kṛṣṇa, but the feature in which Kṛṣṇa is trying to understand Rādhārāṇī, that is Lord Caitanya. So Rādhārāṇī's position is greater than Kṛṣṇa's.

Lecture on BG 7.1 -- San Diego, July 1, 1972:

So hearing is so important. Śrī Caitanya Mahāprabhu's preaching work... Caitanya Mahāprabhu's, this propaganda of saṅkīrtana movement, He has given stress on this hearing process. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You can remain in your place. We don't say that you change your place. Whatever you are, you remain. If you are American, you remain American. If you are Hindu, you remain a Hindu. If you are Muslim, you remain Muslim. We don't say that first of all you become a Hindu or this or that. No. We simply request, "Please come here, sit down, and hear." That's all. This is the yoga system. Hearing yoga system.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

So our this propaganda, "Chant the holy name of God"... So somebody may decline that "Why shall I chant the name of Kṛṣṇa? This is Hindu name," or "Indian name." But Caitanya Mahāprabhu says that if you decline to chant the particular name "Kṛṣṇa," then if you have got your name of God, you can chant that also. We are not dogmatic. If you have got actually the name of God, you chant that. That is His instruction.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

Caitanya Mahāprabhu said that whatever name you select, God's name... In India we have got God's name in so many varieties—Kṛṣṇa, Govinda, Nārāyaṇa, Viṣṇu... (break) ...is our propaganda. We don't say that "You chant this particular name." Caitanya Mahāprabhu never says. But we selected to chant this Hare Kṛṣṇa mantra because Caitanya Mahāprabhu, the inaugurator of the saṅkīrtana movement, He personally chanted this Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma... So we follow. Mahājano yena gataḥ sa panthāḥ (CC Madhya 17.186). We have to follow some authority.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

Just like one man in the family—somebody is calling him father; somebody calling him brother; somebody calling him by his name. There are so many ways to call the same man. Similarly, if you have got a name, holy name of the holy father, you chant that. This is our propaganda. Harer nāma harer nāma harer nāmaiva kevalam (CC Adi 17.21). This is the recommendation in the Vedic literature, that in this age, this age of differentiation, this age of fight, quarreling, misunderstanding, if I say, "This is the name of God," and you say, "No, this is the name of God," then there will be fight. So better, Caitanya Mahāprabhu gives here, that whatever name you have got... But it must be God's name, harer nāma, not your manufactured name. It must be authorized God's name. You chant that.

Lecture on BG 7.1 -- Melbourne, June 29, 1974 :

So if you have got faith actually, then you can devote yourself fully, cent percent in the service of, that is the beginning, ādau śraddhā, "Yes, Kṛṣṇa says that by surrendering to Him I shall be free from all sinful reaction." If you have got faith, then you surrender, and actually you will be free from all sinful reaction. Kṛṣṇa says... Kṛṣṇa is not making any bogus propaganda. He sai, ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi, "I shall get you released from all reaction of sinful life." We are suffering because there is reaction of sinful life, but if you surrender to Kṛṣṇa, then your all reaction of sinful life is immediately nullified, squared up.

Lecture on BG 7.1-3 -- London, August 4, 1971:

There is a section of men who want to kill Kṛṣṇa always. They are called demons, or rākṣasas. So the rākṣasas... More or less, everyone in this material world are demons. But those who are intelligent, from this demonic life they come to Kṛṣṇa consciousness. Others who do not come God consciousness, they remain demons, and their business is just like Kaṁsa, Rāvaṇa, simply making plan how to kill God or kill Kṛṣṇa. That's all. "There is no God." That is their propaganda. "I am God." That's all. So these demonic elements are always there. You have to do your own business. That's all.

Lecture on BG 7.3 -- Montreal, June 3, 1968:

Kṛṣṇa conscious movement is the greatest gift to the human society. Those who are fortunate enough, they'll take advantage of it. It is not a fiction. It is not a bogus propaganda. But it is fact... (break) ...many millions of perfected life, one can understand Kṛṣṇa consciousness. So it is... In one side it is very difficult to understand. But at the same time, it is very easy to prosecute this Kṛṣṇa consciousness. And because it is very easy, because we are recommending that "Simply chant Hare Kṛṣṇa. You'll get the greatest perfection," they cannot believe it. If I would have prescribed some gymnastic process and if I would have charged fifty dollars for some secret mantra, then your countrymen would have followed me. Because it is presented very simply, although it is very sublime, we don't get any followers.

Lecture on BG 7.14 -- Hamburg, September 8, 1969:

This body is changing. Just remember your childhood. Oh, how much troublesome life we have undergone in our... At least I can remember. Everyone can remember. So stop this problem. Yad gatvā na nivartante tad dhāma paramaṁ mama (BG 15.6). And what is the difficulty? You do your own work and chant Hare Kṛṣṇa. We don't say that you stop your business, stop your occupation. You remain. Just like he is teacher. All right, he is teacher. He is jeweler. Remain jeweler. He's something, he's something. That doesn't matter. But be Kṛṣṇa conscious. Chant Hare Kṛṣṇa. Think of Kṛṣṇa. Take kṛṣṇa-prasādam. Everything is there. And be happy. That is our propaganda. You learn yourself, and preach this cult. People will be happy. Simple method.

Lecture on BG 9.2 -- Calcutta, March 7, 1972:

Caitanya cult means realization of Kṛṣṇa. That is Caitanya cult. Ārādhyo bhagavān vrajeśa-tanayas tad-dhāma vṛndāvanam. This is Caitanya cult. So one who is engaged in Kṛṣṇa consciousness, does he remain a yavana, a śūdra? What is this nonsense? But this against propaganda going on against this Kṛṣṇa consciousness movement, that "Swami Bhaktivedanta is giving sannyāsa to the yavanas, to the mlecchas." What is this rascaldom? Can yavana be sannyāsa? Can yavana become a devotee? No. Vaiṣṇave jāti-buddhir, arcye śilā-dhīr guruṣu nara-matir vaiṣṇave jāti-buddhir. The most obnoxious thing, most obnoxious. They all fools, I can challenge. In Hyderabad, so many caste brāhmaṇas came to challenge me. The caste brāhmaṇa. No. No caste brāhmaṇas. Caste brāhmaṇa... Brāhmaṇa means catur varṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13). Śrīdhara Swami says, "Yes." (Sanskrit) It is exactly to the point of śāstra. Otherwise it is not possible to make them so perfect. So the propaganda against us is false..

Lecture on BG 9.2 -- Calcutta, March 8, 1972:

In the American countries we see, while passing on the street, two sides of the road they're hoarding, advertising these things, either wine or cigarette or gambling or this or that, or some sinful activity. So our first propaganda is to not only give one Kṛṣṇa consciousness, but also to stop this sinful activity. Just like when you are treated by physician, he gives you some medicine and also ask you some restriction: "Do not do this," "Do not eat this, eat this." So if you are actually interested to get out of this entanglement of transmigration from one body to another, ei rūpe brahmāṇḍa brahmite kono bhāgyavān jīva, Lord Caitanya says. We are wandering throughout the whole universe. That we do not know.

Lecture on BG 9.2 -- Calcutta, March 8, 1972:

Ryaktvā dehaṁ punar janma naiti mām eti... These things are there. So you should (read) Bhagavad-gītā very carefully with attention, as it is, without malinterpretation, with rascal interpretation. Try to understand, make your life successful. This is our propaganda, Kṛṣṇa consciousness. Kṛṣṇa consciousness movement is not a manufactured movement. It is simply based on this Bhagavad-gītā—Kṛṣṇa. Bhagavad-gītā means Kṛṣṇa. Kṛṣṇa, everything Kṛṣṇa. That is Kṛṣṇa consciousness. We are simply placing Bhagavad-gītā as it is. And if we are fortunate enough to understand Bhagavad-gītā, our life is successful. The Bhagavad-gītā is there, the teaching is there, the example is there. Why should we not accept and make our life successful? That is the first law.

Lecture on BG 9.4 -- Melbourne, April 22, 1976:

Everything is explained in the Bhagavad-gītā. You try to understand Kṛṣṇa; then your life is successful. After giving up this body there is no more material body. You get spiritual body, and you enter in the spiritual world and dance with Kṛṣṇa, play with Kṛṣṇa, talk with Kṛṣṇa, live happily, blissful life. This is instruction. This is the propaganda we are making. Why we are writing so many books? We have already about eighty-two books simply on the subject matter of Kṛṣṇa, to understand Kṛṣṇa. "To understand Kṛṣṇa, oh, we can read books and we can understand." No, it is not so easy.

Lecture on BG 9.4 -- Melbourne, April 22, 1976:

For Atlantic Ocean you have to understand one has seen the Atlantic Ocean. Then you can understand. Therefore Bhagavad-gītā recommends,

tad viddhi praṇipātena

paripraśnena sevayā

upadekṣyanti te jñānaṁ

jñāninas tattva-darśinaḥ

(BG 4.34)

Tattva-darśī, one has seen the truth. So here you have no difficulty. Kṛṣṇa is the Supreme Person. He knows everything. You take the information, knowledge, from Kṛṣṇa. Then your life will be successful. That is the propaganda of this Kṛṣṇa consciousness movement.

Lecture on BG 9.5 -- Melbourne, April 24, 1976:

If we go back to home, back to Godhead, without the tribulation of repetition of birth and death, that will make us happy. So our Kṛṣṇa consciousness movement is giving opportunity to everyone how to go back to home, back to Godhead, after giving up this body. One has to give up this body. That is certain. But why this body should be wasted for propensities like the animals? It should be fully utilized how to go back to home, back to Godhead. This is our propaganda, and we base on these authorities of Bhagavad-gītā As It Is. It is not that we have manufactured it. There is no question of manufacturing. It is authoritative. It is accepted by all the ācāryas.

Lecture on BG 9.10 -- Calcutta, June 29, 1973:

We are going door to door: "Please chant Hare Kṛṣṇa." This is our only propaganda. But it is a very difficult. We are experiencing. Although innocent children, they take part. Just now we went to some gentleman's, kavirāja's house. We began kīrtana. And small children immediately began... Yes. Naturally. Because those who are sukṛtinaḥ, because he's not, the child is not yet polluted. Therefore, immediately he could join Hare Kṛṣṇa. This is the position. So our only request is, the Kṛṣṇa consciousness movement, is that it doesn't require much education or intelligence or opulence. In whatever condition you are, chant Hare Kṛṣṇa. Then gradually everything will be clear and you'll be able to understand how Kṛṣṇa is conducting.

Lecture on BG 12.13-14 -- Bombay, May 12, 1974:

People are trying to become Brahman without caring for Kṛṣṇa. That is not possible, sir. As soon as you surrender to Kṛṣṇa, then you become immediately...

brahma-bhūtaḥ prasannātmā

na śocati na kāṅkṣati

samaḥ sarveṣu bhūteṣu

mad-bhaktiṁ labhate parām

(BG 18.54)

That is wanted. So everything is described very nicely in the Bhagavad-gītā. Do not misinterpret foolishly. Try to understand as it is and your life will be successful. This is our propaganda, Kṛṣṇa consciousness movement, Kṛṣṇa consciousness movement, that we are presenting Bhagavad-gītā as it is. And it is being accepted all over the world.

Lecture on BG 13.3 -- Hyderabad, April 19, 1974:

We are propagating this message, Kṛṣṇa consciousness movement, that "You take knowledge from Kṛṣṇa." That's all. Don't take knowledge from the rascals and fools. Then you will be misled. That is our propaganda. So why not take this opportunity? Our business is not very difficult. Our business is very easy because we are not manufacturing knowledge like the rascals. "I think." What you are, you are thinking like this? You are rascal number one, and you are thinking? What is the meaning of your thinking? We reject immediately. "I think." "It is my opinion." This is going on.

Lecture on BG 13.3 -- Hyderabad, April 19, 1974:

The fact is that within this body there is the owner of the body. That is called soul. Dehino 'smin yathā dehe (BG 2.13). This is not the cause of our intelligence, but it is given by Kṛṣṇa, less or more intelligence. That is your position. But that knowledge, where you get? Not in the university, but you get from the Bhagavad-gītā. Therefore our request is, our only propaganda is, "Be Kṛṣṇa conscious. Try to understand everything, all problems." Then the solution is there in the Bhagavad-gītā.

Lecture on BG 13.4 -- Hyderabad, April 20, 1974:

The Bhagavad-gītā is there, and everything is explained there. If family-wise everyone sits down in the evening or in the morning for half an hour and reads Bhagavad-gītā, chants Hare Kṛṣṇa mantra, just see the result. Every home will be happy. This is our propaganda, Kṛṣṇa consciousness movement. Simply try to hear about Kṛṣṇa.

Lecture on BG 13.8-12 -- Bombay, October 2, 1973:

Everyone was happy because... Still in India you go to the village. They are happy with their destination. This is the Indian culture. Now we are injecting discontentment, injecting. Otherwise everyone was happy in his position: "God has given this position. So this is all right. Let me do my work." That is satisfaction. Everyone was satisfied. Still it is going on, although great propaganda is going on to kill the Vedic culture. Just as some in 1971, we attended the Māghamela.

Lecture on BG 13.8-12 -- Bombay, October 2, 1973:

Our propaganda is not for the East and the West, but our fight is with the ignorance of the people because at the present moment people are kept in ignorance, in foolishness, that he is this body, bodily identification. But still, there is difference between East and West. In the West, I have talked with big, big professors, learned scholars. They have no idea of next life.

Lecture on BG 13.8-12 -- Bombay, October 2, 1973:

So although we have got this Bhagavad-gītā, at least in India the education should have been on the line of Bhagavad-gītā for the benefit of the people of India. Unfortunately nobody is taking care. Even though there are some propaganda of understanding Bhagavad-gītā, they are interpreting in their own way to fulfill their own ambition. This is going on. So here Kṛṣṇa says, amānitvam, amānitvam.

Lecture on BG 13.19 -- Bombay, October 13, 1973:

It is clearly stated here. You have to become kṛṣṇa-bhakta. If you actually understand, if you want to understand Kṛṣṇa,"God, then you have to become. So this Kṛṣṇa consciousness movement is for this purpose. We are making propaganda to teach people how to become kṛṣṇa-bhakta and then he can understand Kṛṣṇa, and as soon as he understands Kṛṣṇa, he's liberated. Janma karma me divyaṁ yo jānāti tattvataḥ. Kṛṣṇa has already explained. If you simply understand Kṛṣṇa in truth, tyaktvā dehaṁ punar janma naiti (BG 4.9). He, after giving up this body, he does not come to this material world to accept another miserable body.

Lecture on BG 16.5 -- Calcutta, February 23, 1972:

If you engage yourself in pure devotional service to Kṛṣṇa, then sa guṇān samatītyaitān brahma-bhūyāya kal... (BG 14.26), immediately you become elevated to the position of brahma. These things are described very nicely, explained in the Bhagavad-gītā. Our only propaganda is that you try to avoid these four principles of sinful life: illicit sex, meat-eating, gambling and intoxication. And chant Hare Kṛṣṇa and read Bhagavad-gītā—your life is successful.

Lecture on BG 16.11-12 -- Hawaii, February 7, 1975:

So we who are propaganding, making propaganda for this Kṛṣṇa consciousness movement... It is not very difficult. And it is not meant for any particular class of men or community or country. It is meant for all living entities, if he can. And where is the difficulty? So it may be difficult in other forms of life, but in the human form of life it is not at all difficult. So we should fully utilize this human form of life in Kṛṣṇa consciousness, and the process is always thinking of Kṛṣṇa. Instead of thinking women and money, if we... That is much more difficult also. The māyā is so strong that as soon as I am sitting in a solitary place, then I'll think of money and women. Therefore we should live always in assembly and chant Hare Kṛṣṇa and save ourself from the danger of material falldown.

Lecture on BG 18.41 -- Stockholm, September 7, 1973:

And paricaryātmakaṁ karma śūdrasyāpi svabhāva-jam (BG 18.44). And those who are not intelligent, to be trained up as a brāhmaṇa or a kṣatriya or a vaiśya. The fourth class men, let them work these three other classes, let them work. Paricaryātmakaṁ karma śūdrasyāpi svabhāva-jam. In this way the human society should be divided into four divisions, they should cooperate, and they should be trained up. Not a single man should remain unemployed. He must be engaged in some employment as a brāhmaṇa, as a kṣatriya, as a śūdra or as a vaiśya. Otherwise, idle brain will be devil's workshop. Therefore, in spite of so much educational propaganda in the Western countries, the young men are coming to become hippies. Because there is no proper training. Here is the hint, Bhagavad-gītā gives you. You train the students in that way, then there will be perfect society.