Promotion (CC and Other Books)

Expressions researched:
"promote" |"promoted" |"promoter" |"promoters" |"promotes" |"promoting" |"promoting" |"promotion" |"promotion" |"promotions" |"promotions"

CC Preface and Introduction

CC Introduction:

In material consciousness we are trying to love that which is not at all lovable. We give our love to cats and dogs, running the risk that at the time of death we may think of them and consequently take birth in a family of cats or dogs. Our consciousness at the time of death determines our next life. That is one reason why the Vedic scriptures stress the chastity of women: If a woman is very much attached to her husband, at the time of death she will think of him, and in the next life she will be promoted to a man's body. Generally a man's life is better than a woman's because a man usually has better facilities for understanding the spiritual science.

CC Introduction:

Caitanya Mahāprabhu informs us that in every country and in every scripture there is some hint of love of Godhead. But no one knows what love of Godhead actually is. The Vedic scriptures, however, are different in that they can direct the individual in the proper way to love God. Other scriptures do not give information on how one can love God, nor do they actually define or describe what or who the Godhead actually is. Although they officially promote love of Godhead, they have no idea how to execute it. But Caitanya Mahāprabhu gives a practical demonstration of how to love God in a conjugal relationship. Taking the part of Śrīmatī Rādhārāṇī, Caitanya Mahāprabhu tried to love Kṛṣṇa as Rādhārāṇī loved Him. Kṛṣṇa was always amazed by Rādhārāṇī’s love. "How does Rādhārāṇī give Me such pleasure?" He would ask. In order to study Rādhārāṇī, Kṛṣṇa lived in Her role and tried to understand Himself. This is the secret of Lord Caitanya's incarnation. Caitanya Mahāprabhu is Kṛṣṇa, but He has taken the mood and role of Rādhārāṇī to show us how to love Kṛṣṇa.

CC Adi-lila

CC Adi 5.41, Purport:

Worshiping the expansions for pastimes, such as Nṛsiṁha, Rāma, Śeṣa and Kūrma, promotes one to the worship of the Saṅkarṣaṇa quadruple. From that position one is raised to the platform of worshiping Vāsudeva, the Supreme Brahman. In the Pauṣkara-saṁhitā it is said, "If one fully worships according to the regulative principles, one can attain the Supreme Personality of Godhead, Vāsudeva." It is to be accepted that Saṅkarṣaṇa, Pradyumna and Aniruddha are as good as Lord Vāsudeva, for They all have inconceivable power and can accept transcendental forms like Vāsudeva. Saṅkarṣaṇa, Pradyumna and Aniruddha are never born, but They can manifest Themselves in various incarnations before the eyes of pure devotees. This is the conclusion of all Vedic literature. That the Lord can manifest Himself before His devotees by His inconceivable power is not against the teaching of the Pañcarātras. Since Saṅkarṣaṇa, Pradyumna and Aniruddha are, respectively, the predominating Deities of all living entities, the total mind and the total ego, the designation of Saṅkarṣaṇa, Pradyumna and Aniruddha as "jīva," "mind" and "ego" are never contradictory to the statements of the scriptures. These terms identify these Deities, just as the terms "sky" and "light" sometimes identify the Absolute Brahman.

CC Adi 7.2, Purport:

Prabhu means master. Śrī Caitanya Mahāprabhu is the supreme master of all masters; therefore He is called Mahāprabhu. Any person who takes shelter of Śrī Kṛṣṇa Caitanya Mahāprabhu is most glorified because by the mercy of Śrī Caitanya Mahāprabhu he is able to get promotion to the platform of loving service to the Lord, which is transcendental to salvation.

CC Adi 7.17, Purport:

Only if I become attached to the instructions given by the six Gosvāmīs, headed by Rūpa Gosvāmī and Raghunātha dāsa Gosvāmī, will it be possible for me to understand the conjugal love of Rādhā and Kṛṣṇa.” By attachment to the devotional service of Lord Caitanya Mahāprabhu, one immediately comes to the ecstatic position. When he develops his love for Nityānanda Prabhu he is freed from all attachment to the material world, and at that time he becomes eligible to understand the Lord's pastimes in Vṛndāvana. In that condition, when one develops his love for the six Gosvāmīs, he can understand the conjugal love between Rādhā and Kṛṣṇa. These are the different stages of a pure devotee's promotion to conjugal love in the service of Rādhā and Kṛṣṇa in an intimate relationship with Śrī Caitanya Mahāprabhu.

CC Adi 7.115, Purport:

Lord Viṣṇu cannot be placed within the category of the demigods. Those who are actually bewildered by the Māyāvāda philosophy and are still in the darkness of ignorance consider Lord Viṣṇu to be a demigod, in defiance of the Ṛg-vedic mantra oṁ tad viṣṇoḥ paramaṁ padam ("Viṣṇu is always in a superior position"). This mantra is confirmed in the Bhagavad-gītā: mattaḥ parataraṁ nānyat (BG 7.7)—there is no truth superior to Lord Kṛṣṇa, or Viṣṇu. Thus only those whose knowledge has been bewildered consider Lord Viṣṇu to be a demigod and therefore suggest that one may worship either Lord Viṣṇu, the goddess Kālī (Durgā) or whomever one likes and achieve the same result. This is an ignorant conclusion that is not accepted in the Bhagavad-gītā (9.25), which distinctly says, yānti deva-vratā devān . . . yānti mad-yājino ’pi mām: The worshipers of the demigods will be promoted to the respective planets of the demigods, but devotees of the Supreme Lord will go back home, back to Godhead. Lord Kṛṣṇa explains very clearly in the Bhagavad-gītā (7.14) that His material energy is very difficult to overcome: daivī hy eṣā guṇa-mayī mama māyā duratyayā. Māyā’s influence is so strong that even learned scholars and spiritualists are also covered by māyā and think themselves to be as good as the Supreme Personality of Godhead.

CC Adi 8.20, Purport:

One's activities are all performed under the influence of the modes of material nature (prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ (BG 3.27)). Because people are now associating with the modes of ignorance (tamo-guṇa) and, to some extent, passion (rajo-guṇa), with no trace of goodness (sattva-guṇa), they are becoming increasingly greedy and lusty, for that is the effect of associating with these modes. Tadā rajas-tamo-bhavāḥ kāma-lobhādayaś ca ye: "By associating with the two lower qualities of material nature, one becomes lusty and greedy." (SB 1.2.19) Actually, in modern human society, everyone is greedy and lusty, and therefore the only means for deliverance is Śrī Caitanya Mahāprabhu's saṅkīrtana movement, which can promote all the Jagāis and Mādhāis to the topmost position of sattva-guṇa, or brahminical culture.

CC Adi 9.43, Purport:

To prepare oneself for his next life is common sense, and it is a principle of the Vedic civilization, but presently people throughout the world do not believe in a next life. Even influential professors and other educators say that as soon as the body is finished, everything is finished. This atheistic philosophy is killing human civilization. People are irresponsibly performing all sorts of sinful activities, and thus the privilege of the human life is being taken away by the educational propaganda of the so-called leaders. Actually it is a fact that this life is meant for preparation for the next life; by evolution one has come through many species, or forms, and this human form of life is an opportunity to promote oneself to a better life.

CC Adi 9.43, Purport:

"Those who worship the demigods will take birth among the demigods; those who worship ghosts and spirits will take birth among such beings; those who worship ancestors go to the ancestors; and those who worship Me will live with Me." Therefore, one may promote himself to the higher planetary systems, which are the residence of the demigods, one can promote himself to Pitṛloka, one can remain on earth, or one can also go back home, back to Godhead. This is further confirmed elsewhere in the Bhagavad-gītā (4.9): tyaktvā dehaṁ punar janma naiti mām eti so ’rjuna. After giving up the body, one who knows Kṛṣṇa in truth does not come back again to this world to accept a material body, but he goes back home, back to Godhead.

CC Adi 9.43, Purport:

Even if one is not able to go back to Godhead in one life, the Vedic civilization at least gives one the opportunity to be promoted to the higher planetary systems, where the demigods live, and not glide down again to animal life. At present, people do not understand this knowledge, although it constitutes a great science, for they are uneducated and trained not to accept it. This is the horrible condition of modern human society. As such, the Kṛṣṇa consciousness movement is the only hope to direct the attention of intelligent men to a greater benefit in life.

CC Madhya-lila

CC Madhya 1.116, Purport:

It is said that the Sapta-tāla trees were very old, massive palm trees. There was once a fight between Vāli and his brother Sugrīva, and Lord Rāmacandra took the side of Sugrīva and killed Vāli, keeping Himself behind one of those celebrated trees. When Lord Caitanya Mahāprabhu toured south India, He embraced the trees, which were delivered and directly promoted to Vaikuṇṭha.

CC Madhya 6.263, Purport:

"In Siddhaloka (Brahmaloka) there live two kinds of living entities—those who are killed by the Supreme Personality of Godhead due to their having been demons in their previous lives and those who are very fond of enjoying the impersonal effulgence of the Lord." The word tamasaḥ means "the coverings of the universe." Layers of material elements cover the universe, and outside these coverings is the impersonal Brahman effulgence. If one is destined to remain in the Lord's impersonal effulgence, he misses the opportunity to render service to the Personality of Godhead. Therefore devotees consider remaining in the impersonal Brahman effulgence a kind of punishment. Sometimes devotees think of merging into the Brahman effulgence, and consequently they are promoted to Siddhaloka. Because of their impersonal understanding, they are actually punished.

CC Madhya 6.266, Purport:

Sālokya means that after material liberation one is promoted to the planet where the Supreme Personality of Godhead resides, sāmīpya means remaining an associate of the Supreme Personality of Godhead, sārūpya means attaining a four-handed form exactly like that of the Lord., sārṣṭi means attaining opulences like those of the Supreme Lord, and sāyujya means merging into the Brahman effulgence of the Lord. These are the five types of liberation.

CC Madhya 8.90, Purport:

The spiritual world and all spiritual activities are under the direction of the internal, spiritual energy, and such activities are performed by Yogamāyā, the spiritual energy. Yogamāyā is the spiritual or internal energy of the Supreme Personality of Godhead. Those who are interested in being promoted to the spiritual world and engaging in the service of the Lord attain spiritual perfection under the control of Yogamāyā. Those who are interested in material promotion engage in ritualistic religious ceremonies and economic development to develop sense gratification. They ultimately attempt to merge into the impersonal existence of the Lord. Such people generally become impersonalists. They are interested in worshiping Lord Śiva or goddess Durgā, but their return is one hundred percent materialistic.

CC Madhya 8.257, Purport:

The liberated soul who merges into the existence of the Lord is no better than the trees. Trees also stand in the Lord's existence because material energy and the Lord's energy are the same. Similarly, the Brahman effulgence is also the energy of the Supreme Lord. It is the same whether one remains in the Brahman effulgence or in the material energy because in neither is there spiritual activity. Better situated are those who desire sense gratification and promotion to the heavenly planets. Such people want to enjoy themselves like denizens of heaven in the gardens of paradise. They at least retain their individuality in order to enjoy life. But the impersonalists, who try to lose their individuality, also lose both material and spiritual pleasure. The last destination of the Buddhist philosophers is to become just like a stone, which is immovable and has neither material nor spiritual activity.

CC Madhya 20.339, Purport:

"My dear King, although Kali-yuga is full of faults, there is still one good quality about this age. It is that simply by chanting the Hare Kṛṣṇa mahā-mantra, one can become free from material bondage and be promoted to the transcendental kingdom." Thus in Kali-yuga one worships Lord Kṛṣṇa by chanting Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. To propagate this movement, Lord Kṛṣṇa personally appeared as Lord Caitanya Mahāprabhu.

CC Madhya 20.344, Translation:

“"My dear King, although Kali-yuga is full of faults, there is still one good quality about this age. It is that simply by chanting the Hare Kṛṣṇa mahā-mantra, one can become free from material bondage and be promoted to the transcendental kingdom."

CC Madhya 23.116, Purport:

The spiritual sky containing all the Vaikuṇṭha planets is very small compared to Goloka Vṛndāvana-dhāma. The space occupied by Goloka Vṛndāvana-dhāma is called mahākāśa, or "the greatest sky of all." Lord Indra said, "We asked Lord Brahmā about Your eternal planet, but we could not understand it. Those fruitive actors who have controlled their senses and mind with pious activities can be elevated to the heavenly planets. Pure devotees who are always engaged in Lord Nārāyaṇa's service are promoted to the Vaikuṇṭhalokas. However, my Lord Kṛṣṇa, Your Goloka Vṛndāvana-dhāma is very difficult to attain. Yet both You and that supreme planetary system have descended here upon this earth. Unfortunately, I have disturbed You by my misdeeds, and that was due to my foolishness. I am therefore trying to satisfy You by my prayers."

CC Antya-lila

CC Antya 1.24, Purport:

Śivānanda Sena's attachment to the dog was a great boon for that animal. The dog appears to have been a street dog. Since it naturally began to follow Śivānanda Sena while he was going to Jagannātha Purī with his party, he accepted it into his party and maintained it the same way he was maintaining the other devotees. It appears that although on one occasion the dog was not allowed aboard a boat, Śivānanda did not leave the dog behind but paid more money just to induce the boatman to take the dog across the river. Then when the servant forgot to feed the dog and the dog disappeared, Śivānanda, being very anxious, sent ten men to find it. When they could not find it, Śivānanda observed a fast. Thus it appears that somehow or other Śivānanda had become attached to the dog.

As will be evident from the following verses, the dog got the mercy of Śrī Caitanya Mahāprabhu and was immediately promoted to Vaikuṇṭha to become an eternal devotee. Śrīla Bhaktivinoda Ṭhākura has therefore sung, tumi ta' ṭhākura, tomāra kukkura, baliyā jānaha more (Śaraṇāgati 19). He thus offers to become the dog of a Vaiṣṇava. There are many other instances in which the pet animal of a Vaiṣṇava was delivered back home to Vaikuṇṭhaloka, back to Godhead. Such is the benefit of somehow or other becoming the favorite of a Vaiṣṇava. Śrīla Bhaktivinoda Ṭhākura has also sung, kīṭa-janma ha-u yathā tuyā dāsa (Śaraṇāgati 11). There is no harm in taking birth again and again. Our only desire should be to take birth under the care of a Vaiṣṇava.

CC Antya 1.32, Translation and Purport:

The next day, no one saw that dog, for it had obtained its spiritual body and departed for Vaikuṇṭha, the spiritual kingdom.

This is the result of sādhu-saṅga (CC Madhya 22.83)—consequent association with Śrī Caitanya Mahāprabhu and promotion back home, back to Godhead. This result is possible even for a dog, by the mercy of the Vaiṣṇava. Therefore, everyone in the human form of life should be induced to associate with devotees. By rendering a little service, even by eating prasādam, what to speak of chanting and dancing, everyone can be promoted to Vaikuṇṭhaloka. It is therefore requested that all our devotees in the ISKCON community become pure Vaiṣṇavas, so that by their mercy all the people of the world will be transferred to Vaikuṇṭhaloka, even without their knowledge. Everyone should be given a chance to take prasādam and thus be induced to chant the holy names Hare Kṛṣṇa and also dance in ecstasy. By these three processes, although performed without knowledge or education, even an animal went back to Godhead.

CC Antya 9 Summary:

Gopīnātha Paṭṭanāyaka, the son of Bhavānanda Rāya, was engaged in the service of the government, but he misappropriated some funds from the treasury. Therefore the baḍa-jānā, the eldest son of King Pratāparudra, ordered that he be punished by death. Thus Gopīnātha Paṭṭanāyaka was raised on the cāṅga to be killed, but by the mercy of Śrī Caitanya Mahāprabhu he was delivered. Moreover, he was even promoted to a higher post.

CC Antya 9.152, Translation:

Whether or not one understands it, if one hears of this incident concerning the activities of Gopīnātha Paṭṭanāyaka and Lord Śrī Caitanya Mahāprabhu's causeless mercy upon him, certainly he will be promoted to the platform of ecstatic love for the Lord, and for him all dangers will be nullified.

Teachings of Lord Caitanya

Teachings of Lord Caitanya, Chapter Intoduction:

It is not that Kṛṣṇa or God is something obscure or something that only a few chosen people can attain. Caitanya Mahāprabhu informs us that in every country and in every scripture there is some hint of love of Godhead. Unfortunately no one knows what love of Godhead actually is. The Vedic scriptures, however, are different in that they can direct the individual in the proper way to love God. Other scriptures do not give information on how one can love God, nor do they actually define or describe what or who the Godhead actually is. Although they officially promote love of Godhead, they have no idea how to execute it. But Caitanya Mahāprabhu gives a practical demonstration of how to love God in a conjugal relationship. Taking the part of Rādhārāṇī, Caitanya tries to love Kṛṣṇa as Rādhārāṇī loved Him. Kṛṣṇa was always amazed by Rādhārāṇī's love. "How does Rādhārāṇī give Me such pleasure?" He would ask. In order to study Rādhārāṇī, Kṛṣṇa lived in Her role and tried to understand Himself. This is the secret of Lord Caitanya's incarnation.

Teachings of Lord Caitanya, Chapter 10:

Diseased and conditioned, the living entity transmigrates throughout the universe. Sometimes he is situated in the upper planetary system and sometimes in the lower system. In this way he leads his diseased life. His disease can be cured only when he meets and follows the expert physician, the bona fide spiritual master. When the conditioned soul faithfully follows the instructions of a bona fide spiritual master, his material disease is cured, he is promoted to the liberated stage, and he again attains to the devotional service of Kṛṣṇa and goes back home, back to Kṛṣṇa. A conditioned living entity should become aware of his real position and should pray to the Lord, "How much longer will I be under the rule of all these bodily functions such as lust and anger?" As masters of the conditioned soul, lust and anger are never merciful. Indeed the conditioned soul will never cease rendering service to such bad masters. However, when he comes to his real consciousness, or Kṛṣṇa consciousness, he abandons these bad masters and approaches Kṛṣṇa with a frank and open heart to achieve His shelter. At such a time he prays to Kṛṣṇa to be engaged in His transcendental loving service.

Teachings of Lord Caitanya, Chapter 11:

There are three classes of devotees according to the degree of conviction. The first-class devotee is conversant with all kinds of Vedic literature and at the same time has the firm conviction mentioned above. He can deliver all others from the pangs of material miseries. The second-class devotee is firmly convinced and has strong faith, but he has no power to cite evidence from revealed scriptures. The third-class devotee is one whose faith is not very strong, but, by the gradual cultivation of devotional service, he will eventually be eligible for promotion to the second or first-class position. It is said in Śrīmad-Bhāgavatam (11.2.45-47) that the first class devotee always sees the Supreme Lord as the soul of all living entities. Thus in seeing all living entities, he sees Kṛṣṇa and nothing but Kṛṣṇa. The second-class devotee places his full faith in the Supreme Personality of Godhead, makes friends with the pure devotees, favors innocent persons and avoids those who are atheistic or opposed to devotional service. The third-class devotee engages in devotional service according to the directions of the spiritual master, or engages out of family tradition, and worships the Deity of the Lord, but he is not cultivated in knowledge of devotional service, and he does not know a devotee from a nondevotee. Such a third-class devotee cannot actually be considered a pure devotee; he is almost in the devotional line, but his position is not very secure.

Teachings of Lord Caitanya, Chapter 16:

All devotees of Kṛṣṇa in full Kṛṣṇa consciousness are free from all kinds of material pleasures and miseries. They are fully absorbed in the service of the Lord, and they are always jolly by virtue of their engagement in His transcendental service. They are experienced men of happiness. Indeed, they are so happy that they do not even wish to be promoted to the spiritual planets, for they are happy in every sphere of life. Being full in the transcendental service of the Lord, they desire neither material objects or material sense pleasures. As stated by the Gosvāmīs: "Persons whose senses are fixed in the service of the Supreme Lord can be called peaceful."

Teachings of Lord Caitanya, Chapter 16:

Anyone who is actually intelligent can understand that the Supreme Lord Kṛṣṇa is the source of everything and thus engage in His service. As stated in Śrīmad-Bhāgavatam (2.7.46): "What to speak of persons who are intelligent enough to study the Vedas—even less intelligent persons like women, laborers, the Hūṇa, Śabara, and the birds and beasts can achieve the highest perfectional stage of life." As previously quoted, Bhagavad-gītā (10.10) also indicates that when a person becomes highly intelligent and engages in Kṛṣṇa consciousness, Kṛṣṇa reciprocates by giving him the intelligence by which he can be promoted to the abode of the Supreme Lord.

Teachings of Lord Caitanya, Chapter 25:

Both the Supreme Brahman and the individual Brahman have been denied spiritual form and individuality, although it is clearly stated that the Supreme Lord is the one supreme living entity and the other living entities are the many subordinate living entities. Thus reading the Māyāvādī commentaries on Vedānta-sūtra is always dangerous. The chief danger is that through these commentaries one may come to consider the living entity to be equal to the Supreme Lord. It is easy for a conditioned living entity to be falsely directed in this way, and once he is so directed he can never come to his actual position or enjoy his eternal activity in bhakti yoga. In other words, the Māyāvādī philosophy has rendered the greatest disservice to humanity by promoting the impersonal view of the Supreme Lord. Thus Māyāvādī philosophers deprive human society of the real message of Vedānta-sūtra.

Nectar of Devotion

Nectar of Devotion 3:

In Śrīmad-Bhāgavatam, Fourth Canto, Ninth Chapter, verse 10, King Dhruva says, "My dear Lord, the transcendental pleasure derived by meditation upon Your lotus feet, which is enjoyed by the pure devotees, cannot be approached by the transcendental pleasure derived by the impersonalists through self-realization. So how can the fruitive workers, who at most can aspire to promotion to the higher heavenly planets, understand You, and how can they be described as enjoying a happiness similar to the devotees' happiness?"

Nectar of Devotion 4:

In the Bhāgavatam, Sixth Canto, Eleventh Chapter, verse 25, there is a similar statement by Vṛtrāsura, who addresses the Lord as follows: "My dear Lord, by leaving Your transcendental service I may be promoted to the planet called Dhruvaloka (the polestar), or I may gain lordship over all the planetary systems of the universe. But I do not aspire to this. Nor do I wish the mystic perfections of yoga practice, nor do I aspire to spiritual emancipation. All I wish for, my Lord, is Your association and transcendental service eternally."

Nectar of Devotion 4:

There are five stages of liberation, already explained as being (1) to become one with the Lord, (2) to live on the same planet as the Lord, (3) to obtain the same bodily features as the Lord, (4) to have the same opulences as the Lord and (5) to have constant association with the Lord. Out of these five liberated stages, the one which is known as sāyujya, or to merge into the existence of the Lord, is the last to be accepted by a devotee. The other four liberations, although not desired by devotees, still are not against the devotional ideals. Some of the liberated persons who have achieved these four stages of liberation may also develop affection for Kṛṣṇa and be promoted to the Goloka Vṛndāvana planet in the spiritual sky. In other words, those who are already promoted to the Vaikuṇṭha planets and who possess the four kinds of liberation may also sometimes develop affection for Kṛṣṇa and become promoted to Kṛṣṇaloka.

Nectar of Devotion 7:

The Māyāvādīs (impersonalists) say that one may worship any form of the Lord and that it doesn't matter, because one reaches the same destination anyway. But it is clearly stated in the Bhagavad-gītā that those who are worshipers of the demigods will ultimately reach only the planets of those demigods, while those who are devotees of the Lord Himself will be promoted to the Lord's abode, the kingdom of God. So actually these persons who are worshipers of demigods have been condemned in the Gītā. It is described that due to their lusty desires they have lost their intelligence and have therefore taken to worshiping the different demigods. So in the Viṣṇu-rahasya these demigod worshipers are forcefully condemned by the statement that it is better to live with the most dangerous animals than to associate with these persons.

Nectar of Devotion 9:

In the Varāha Purāṇa there is a statement praising the seeing of the Deity of Śrī Kṛṣṇa in the temple. A devotee says there, "My dear Vasundharā, any person who goes to Vṛndāvana and sees the Deity of Govindadeva is free from the courthouse of Yamarāja and is allowed to enter into the highest planetary system, in which reside the demigods." This means that even an ordinary person who goes to Vṛndāvana out of inquisitiveness and by chance sees the temple, especially that of Govindadeva, even if he is not elevated to the spiritual kingdom, is still assured promotion to the higher planetary systems. This means that simply by visiting the Deity of Govinda in Vṛndāvana one becomes highly elevated in pious life.

Nectar of Devotion 10:

A devotee should not expect immediate relief from the reactions of his past misdeeds. No conditioned soul is free from such reactionary experiences, because material existence means continued suffering or enjoying of past activities. If one has finished his material activities then there is no more birth. This is possible only when one begins Kṛṣṇa conscious activities, because such activities do not produce reaction. Therefore, as soon as one becomes perfect in Kṛṣṇa conscious activities, he is not going to take birth again in this material world. A devotee who is not perfectly freed from the resultant actions should therefore continue to act in Kṛṣṇa consciousness seriously, even though there may be so many impediments. When such impediments arise he should simply think of Kṛṣṇa and expect His mercy. That is the only solace. If the devotee passes his days in that spirit, it is certain that he is going to be promoted to the abode of the Lord. By such activities, he earns his claim to enter into the kingdom of God.

Nectar of Devotion 12:

The importance of discussing Śrīmad-Bhāgavatam in the society of pure devotees was explained by Śaunaka Muni during the meeting at Naimiṣāraṇya, in the presence of Sūta Gosvāmī. Sūta Gosvāmī confirmed that if someone is fortunate enough to associate with a pure devotee of the Lord even for a moment, that particular moment is so valuable that even those pious activities which can promote one to the heavenly planets or give liberation from material miseries cannot compare to it. In other words, those who are attached to Śrīmad-Bhāgavatam do not care for any kind of benefit derived from elevation to the higher planetary kingdoms, or for the liberation which is conceived of by the impersonalists. As such, the association of pure devotees is so transcendentally valuable that no kind of material happiness can compare to it.

Nectar of Devotion 14:

In the Eleventh Canto, Twentieth Chapter, verses 32 and 33, of Śrīmad-Bhāgavatam the Lord further instructs Uddhava, "My dear friend, the profits derived from fruitive activities, austerities, the culture of philosophical knowledge, renunciation, the practice of mystic yoga, charity and all similar auspicious activities are automatically achieved by My devotees—those who are simply attached to Me by loving service. These devotees have everything at their disposal, but they desire nothing outside of My devotional service. If ever a devotee should desire some material profit, like promotion to the heavenly planets, or some spiritual profit—to go to the Vaikuṇṭhas—by My causeless mercy his desires are very easily fulfilled."

Nectar of Devotion 15:

In the Brahmāṇḍa Purāṇa it is stated, "Those who have achieved liberation from material contamination and those who are demons and are killed by the Supreme Personality of Godhead become absorbed in the Brahman concept of life and reside in the spiritual sky of the brahmajyoti." That spiritual sky is far beyond the material sky, and it is confirmed also in Bhagavad-gītā that beyond this material sky there is another, eternal sky. The enemies and the impersonalists may be allowed to enter into this Brahman effulgence, but the devotees of Kṛṣṇa are promoted all the way to the spiritual planets. Because the pure devotees have developed their spontaneous love for the Supreme Personality of Godhead, they are allowed to enter into the spiritual planets to enjoy spiritual bliss in association with the Supreme Personality of Godhead.

Nectar of Devotion 16:

Conjugal love is divided into two classifications—namely, conjugal love as husband and wife and conjugal love as lover and beloved. One who develops conjugal love for Kṛṣṇa as a wife is promoted to Dvārakā, where the devotee becomes the queen of the Lord. One who develops conjugal love for Kṛṣṇa as a lover is promoted to Goloka Vṛndāvana, to associate with the gopīs and enjoy loving affairs with Kṛṣṇa there. We should note carefully, however, that this conjugal love for Kṛṣṇa, either as gopī or as queen, is not limited only to women. Even men can develop such sentiments, as was evidenced by the sages of Daṇḍakāraṇya. If someone simply desires conjugal love, but does not follow in the footsteps of the gopīs, he is promoted to association with the Lord at Dvārakā.

Nectar of Instruction

Nectar of Instruction Preface:

In all spiritual affairs, one's first duty is to control his mind and senses. Unless one controls his mind and senses, one cannot make any advancement in spiritual life. Everyone within this material world is engrossed in the modes of passion and ignorance. One must promote himself to the platform of goodness, sattva-guṇa, by following the instructions of Rūpa Gosvāmī, and then everything concerning how to make further progress will be revealed.

Nectar of Instruction 4, Purport:

The world is full of Māyāvādīs and atheists, and the political parties of the world take advantage of Māyāvāda and other atheistic philosophies to promote materialism. Sometimes they even back a strong party to oppose the Kṛṣṇa consciousness movement. The Māyāvādīs and other atheists do not want the Kṛṣṇa consciousness movement to develop because it educates people in God consciousness. Such is the policy of the atheists.

Easy Journey to Other Planets

Easy Journey to Other Planets 1:

In the Śrīmad-Bhāgavatam (Third Canto, Chapter Thirty-two), the process of entering the moon is described as follows:

Materialistic-minded men, who have no information of the kingdom of God, are always mad after material acquisition of wealth, fame and adoration. Such men are interested in the progressive weal of their particular family unit for their own self-satisfaction and so are also interested in the progress of social and national welfare. These men attain their desired objects by material activities. They are mechanically engaged in the ritualistic discharge of prescribed duties and are consequently inclined to satisfy the Pitās, or bygone forefathers, and controlling demigods by performance of sacrifices as prescribed by the revealed scriptures. Addicted to such acts of sacrifices and ceremonial observances, such souls enter into the moon after death. When one is thus promoted to the moon, he receives the capacity to enjoy the drinking of soma-rasa, a celestial beverage. The moon is a place where the demigod Candra is the predominating deity. The atmosphere and amenities of life there are far more comfortable and advantageous than those here on earth. After reaching the moon, if a soul does not utilize the opportunity for promotion to better planets, he is degraded and forced to return to earth or a similar planet. However, materialistic persons, although they may attain to the topmost planetary system, are certainly annihilated at the time of the cosmic manifestation's dissolution.

As far as the planetary system of the spiritual sky is concerned, there are unlimited Vaikuṇṭha planets in the para-vyoma. The Vaikuṇṭhas are spiritual planets which are manifestations of the internal potency of the Lord, and the ratio of these planets to the material planets (external energy) in the material sky is three to one. So the poor materialist is busy making political adjustments on a planet which is most insignificant in God's creation.

Easy Journey to Other Planets 1:

The whole process of transferring oneself to the spiritual sky involves gradually liquidating the material composition of the gross and subtle coverings of the spirit soul. The above-mentioned five items of devotional activities are so spiritually powerful that their performance by a devotee, even in the preliminary stage, can very quickly promote the sincere executor to the stage of bhāva (the stage just prior to love of Godhead), or emotion on the spiritual plane, which is transcendental to mental and intellectual functions. A complete absorption in bhāva, or love of God, makes one fit to be transferred to the spiritual sky just after leaving the material tabernacle.

Easy Journey to Other Planets 2:

Actually, we are not subject to death. That is affirmed in the beginning of Bhagavad-gītā (2.20): na hanyate hanyamāne śarīre. We are spirit soul, and therefore we are eternal. Why then should we subject ourselves to death and birth? It is intelligent to think in this way. Those who are Kṛṣṇa conscious are very intelligent because they are not interested in getting promotion to any planet where there is death, despite a long duration of life there. Rather, they want to get a body like God's. Īśvaraḥ paramaḥ kṛṣṇaḥ sac-cid-ānanda-vigrahaḥ. (Bs. 5.1) God's body is sac-cid-ānanda. Sat means "eternal," and cit means "full of knowledge." Ānanda means "full of pleasure."

Easy Journey to Other Planets 2:

As stated in our pamphlet Kṛṣṇa, the Reservoir of Pleasure, if we transfer ourselves to the spiritual world, to Kṛṣṇa's planet or to any other spiritual planet, then we will get a body similar to God's: sac-cid-ānanda—eternal, full of knowledge and full of bliss. So those who try to be Kṛṣṇa conscious have a different aim of life than those who are trying to promote themselves to the better planets in this material world. Lord Kṛṣṇa says, mūrdhny ādhāyātmanaḥ prāṇam āsthito yoga-dhāraṇām: "The perfection of yoga is to transfer oneself to the spiritual world." (BG 8.12)

Krsna, The Supreme Personality of Godhead

Krsna Book Introduction:

The attraction of loving affairs on the basis of sex feeling is the original feature of the Supreme Personality of Godhead, and we, the conditioned souls, being part and parcel of the Supreme, have such feelings also, but they are experienced within a perverted, minute condition. Therefore, when those who are after sex life in this material world hear about Kṛṣṇa's pastimes with the gopīs, they will relish transcendental pleasure, although it appears to be materialistic. The advantage will be that they will gradually be elevated to the spiritual platform. In the Bhāgavatam it is stated that if one hears the pastimes of Lord Kṛṣṇa with the gopīs, from authorities with submission, then he will be promoted to the platform of transcendental loving service to the Lord, and the material disease of lust within his heart will be completely vanquished. In other words, such hearing will counteract material sex life.

Krsna Book 4:

The adherents of Kaṁsa were all influenced by the mode of passion as well as illusioned by the mode of ignorance, and their only business was to create enmity with saintly persons. Such activities can only reduce one's duration of life. The demons accelerated the process and invited their deaths as soon as possible. The result of persecuting saintly persons is not only untimely death. The act is so offensive that the perpetrator also gradually loses his beauty, his fame and his religious principles, and thus his promotion to higher planets is checked. Driven by various kinds of mental concoctions, the demons diminish all kinds of auspiciousness. An offense at the lotus feet of the devotees and brāhmaṇas is a greater offense than that committed at the lotus feet of the Supreme Personality of Godhead. A civilization that commits such sinful activities generally loses all faith in the Supreme Lord, and such a godless civilization becomes the source of all calamities in human society.

Krsna Book 10:

In animal life, the animal has no sense to understand that he is naked. But Kuvera was the treasurer of the demigods, a very responsible man, and Nalakūvara and Maṇigrīva were two of his sons. And yet they became so animalistic and irresponsible that they could not understand, due to intoxication, that they were naked. To cover the lower part of the body is a principle of human civilization, and when men or women forget this principle, they become no better than animals. Nārada therefore thought that the best punishment for them was to make them immovable living entities, or trees. Trees are, by nature's laws, immovable. Although trees are covered by the mode of ignorance, they cannot do harm. The great sage Nārada thought it fitting that, although the brothers would be punished to become trees, by his mercy they would continue to keep their memory and be able to know why they were being punished. After changing the body, a living entity generally forgets his previous life, but in special cases, by the grace of the Lord, as with Nalakūvara and Maṇigrīva, one can remember.

Sage Nārada therefore contemplated that the two demigods should remain for one hundred years, in the time of the demigods, in the form of trees, and after that they would be fortunate enough to see the Supreme Personality of Godhead face to face, by His causeless mercy. And thus they would be again promoted to the life of the demigods and become great devotees of the Lord.

Krsna Book 12:

As stated personally by the Supreme Personality of Godhead in the Bhagavad-gītā, He is realized proportionately by transcendentalists as Brahman, Paramātmā and the Supreme Personality of Godhead. Here, in confirmation of the same statement, Lord Kṛṣṇa, who awards the impersonalist the pleasure of Brahman realization by His bodily effulgence, also gives pleasure to the devotees as the Supreme Personality of Godhead. Those who are under the spell of the external energy, māyā, take Him only as a beautiful child. Yet He gave full transcendental pleasure to the cowherd boys who played with Him. Only after accumulating heaps of pious activities were those boys promoted to personally associate with the Supreme Personality of Godhead.

Krsna Book 29:

Most of the gopīs were eternal companions of Kṛṣṇa. As stated in the Brahma-saṁhitā, ānanda-cin-maya-rasa-pratibhāvitābhiḥ: in the spiritual world the associates of Kṛṣṇa, especially the gopīs, are manifestations of the pleasure potency of Lord Kṛṣṇa. They are expansions of Śrīmatī Rādhārāṇī. But when Kṛṣṇa exhibits His transcendental pastimes within the material world in some of the universes, not only the eternal associates of Kṛṣṇa come but also those who are being promoted to that status from this material world. So some of the gopīs who joined Kṛṣṇa's pastimes within this material world were coming from the status of ordinary human beings. If they had been bound by fruitive action, they were fully freed from the reaction of karma by constant meditation on Kṛṣṇa. Their severely painful yearnings caused by their not being able to see Kṛṣṇa freed them from all sinful reactions, and their ecstasy of transcendental love for Kṛṣṇa in His absence ended all their reactions to material pious activities. The conditioned soul is subjected to birth and death, either by pious or sinful activities, but the gopīs who began to meditate on Kṛṣṇa transcended both positions and became purified and thus elevated to the status of the gopīs already expanded by His pleasure potency. All the gopīs who concentrated their minds on Kṛṣṇa in the spirit of paramour love became fully purified of all the fruitive reactions of material nature, and some of them immediately gave up their material bodies developed under the three modes of material nature.

Krsna Book 34:

Despite Vidyādhara's being a demigod and having a beautiful body, he was condemned to the body of a snake due to pride. Therefore from this incident we can learn that those who are too proud of their material assets or who are inimical toward others are degraded to the bodies of snakes. A snake is considered to be the most cruel and envious living entity, but those who are human beings and are envious of others are considered to be even more vicious than snakes. The snake can be charmed or controlled by mantras and herbs, but a person who is envious cannot be controlled by anyone.

"My dear Lord," Vidyādhara continued, "now, since I think I have become freed from all kinds of sinful activities, I am asking Your permission to return to my abode, the heavenly planets." This request indicates that persons who are attached to fruitive activities, desiring promotion to the comforts of higher planetary systems, cannot achieve their ultimate goal of life without the sanction of the Supreme Personality of Godhead. It is also stated in the Bhagavad-gītā that the less intelligent want to achieve material benefits and therefore worship different kinds of demigods, but they actually get the benedictions from the demigods through the permission of Lord Viṣṇu, or Kṛṣṇa. Demigods have no power to bestow material profit. Even if one is attached to material benedictions, he should worship Kṛṣṇa, the Supreme Personality of Godhead, and ask Him.

Krsna Book 38:

Śrī Viśvanātha Cakravartī Ṭhākura says that when one satisfies the spiritual master, he satisfies the Supreme Lord. It is exactly like service in a government office. One has to work under the supervision of the departmental head. If the supervisor of the department is satisfied with the service of a particular person, a promotion and increase in pay will automatically come.

Krsna Book 44:

According to the opinion of authorities, Kaṁsa attained sārūpya-mukti after death; that is to say, he attained the same form as Nārāyaṇa (Viṣṇu). On the Vaikuṇṭha planets all the inhabitants have the same bodily features as Nārāyaṇa. After his death, Kaṁsa attained liberation and was promoted to Vaikuṇṭhaloka. From this instance we can understand that even a person who thinks of the Supreme Personality of Godhead as an enemy gets liberation or a place in a Vaikuṇṭha planet, so what to speak of the pure devotees, who are always absorbed in favorable thoughts of Kṛṣṇa? Even an enemy killed by Kṛṣṇa gets liberation and is placed in the impersonal brahmajyoti. Since the Supreme Personality of Godhead is all-good, anyone thinking of Him, either as an enemy or as a friend, gets liberation. But the liberation of the devotee and the liberation of the enemy are not the same. The enemy generally gets the liberation of sāyujya, and sometimes he gets sārūpya liberation.

Krsna Book 47:

The inhabitants of Vṛndāvana said, “By the will of the supreme authority and according to the results of our own work, we may take our birth anywhere. It doesn’t matter where we are born, but our only prayer is that we may simply be engaged in Kṛṣṇa consciousness.” A pure devotee of Lord Kṛṣṇa never desires to be promoted to the heavenly planets, or even to Vaikuṇṭha or Goloka Vṛndāvana, because he has no desire for his own personal satisfaction. A pure devotee regards heaven and hell to be on an equal level. Without Kṛṣṇa, heaven is hell; and with Kṛṣṇa, hell is heaven.

Krsna Book 50:

Because He was raised by Mahārāja Nanda, Kṛṣṇa was not a kṣatriya but a vaiśya. Vaiśyas are generally called guptas, and the word gupta can also be used to mean "hidden." So Kṛṣṇa was both hidden and raised by Nanda Mahārāja. Jarāsandha accused Kṛṣṇa of three faults: that He killed His own maternal uncle, that He was not even a kṣatriya, and that He was hidden in His childhood. And therefore Jarāsandha felt ashamed to fight with Him.

Next he turned toward Balarāma and addressed Him: "You, Balarāma! If You like You can fight along with Him, and if You have patience, then You can wait to be killed by my arrows. Thus You can be promoted to heaven." It is stated in the Bhagavad-gītā that a kṣatriya can benefit in either of two ways while fighting. If a kṣatriya gains victory in the fight, he enjoys the results of victory, but even if killed he is promoted to the heavenly kingdom.

Krsna Book 60:

Material contamination is so strong that everyone is working very hard day and night for material happiness. The show of religion, austerity, penance, humanitarianism, philanthropy, politics, science—everything is aimed at realizing some material benefit. For the immediate success of material benefit, materialistic persons generally worship different demigods, and under the spell of material propensities they sometimes take to the devotional service of the Lord. But sometimes it so happens that if a person sincerely serves the Lord and at the same time maintains material ambitions, the Lord very kindly removes the sources of material happiness. Not finding any recourse in material happiness, the devotee then engages himself absolutely in pure devotional service.

Lord Kṛṣṇa continued: “My dear best of queens, I clearly understand that you have no material ambition; your only purpose is to serve Me, and you have long been engaged in unalloyed service. Exemplary unalloyed devotional service not only can bestow upon the devotee liberation from this material world, but it also promotes him to the spiritual world to be eternally engaged in My service. Persons too much addicted to material happiness cannot render such service. Women whose hearts are polluted and full of material desires devise various means of sense gratification while outwardly showing themselves to be great devotees.

Krsna Book 64:

To give charity means to perform pious activities by which one may be elevated to the higher planetary systems; but promotion to the heavenly planets is no guarantee that one will never fall down. Rather, the example of King Nṛga definitely proves that fruitive activities, even if very pious, cannot give us eternal blissful life. As stated in the Bhagavad-gītā, the result of work, either pious or impious, is sure to bind a man unless the work is discharged as yajña on behalf of the Supreme Personality of Godhead.

Krsna Book 64:

Before entering the heavenly planets, King Nṛga circumambulated the Lord, touched his helmet to the Lord's lotus feet and bowed before Him. Seeing the airplane from the heavenly planets present before him, he was given permission by the Lord to board it. After the departure of King Nṛga, Lord Kṛṣṇa expressed His appreciation for the King's devotion to the brāhmaṇas as well as his charitable disposition and his performance of Vedic rituals. Therefore, it is recommended that if one cannot directly become a devotee of the Lord, one should follow the Vedic principles of life. This will enable him, one day, to see the Lord by being promoted either directly to the spiritual kingdom or, indirectly, to the heavenly kingdom, where he has hope of being transferred to the spiritual planets.

Krsna Book 66:

When Lord Kṛṣṇa returned to the city of Dvārakā, all the Siddhas from the heavenly planets were singing His glories. As far as Pauṇḍraka was concerned, somehow or other he always thought of Lord Vāsudeva by falsely dressing himself in imitation of the Lord. Therefore Pauṇḍraka achieved sārūpya, one of the five kinds of liberation, and was thus promoted to the Vaikuṇṭha planets, where the devotees have the same bodily features as Viṣṇu, with four hands holding the four symbols. Factually, his meditation was concentrated on the Viṣṇu form, but because he thought himself Lord Viṣṇu, it was offensive. By his being killed by Kṛṣṇa, however, that offense was mitigated. Thus he was given sārūpya liberation, and he attained the same form as the Lord.

Krsna Book 80:

A system of human civilization that does not promote varṇa and āśrama is nothing but a polished animal society. Indulgence in sex life by a man or woman living single is never acceptable in human society. A man should strictly follow the principles of brahmacārī life or, with the permission of the spiritual master, should get married. Single life with illicit sex is animal life, for the animals have no such institution as marriage.

Krsna Book 84:

Neophyte devotees or religionists cannot understand the importance of great mahātmās. They go to the temple as a matter of formality and pay their respectful obeisances unto the Deity. But when one is promoted to the next platform of transcendental consciousness, one can understand the importance of mahātmās and devotees, and in that stage one tries to please them. Therefore, Lord Kṛṣṇa said that the neophyte cannot understand the importance of great sages, devotees or ascetics.

Krsna Book 84:

All great mystic yogīs endeavor to revive their Kṛṣṇa consciousness by mature practice of the yoga system just to understand Your lotus feet. They meditate upon Your transcendental form to counteract their accumulated sinful reactions. It is said that the water of the Ganges can vanquish volumes of a person's sinful reactions, but the Ganges water is glorious only due to Your lotus feet. The Ganges water flows as perspiration from the lotus feet of Your Lordship. And we are all so fortunate that today we have been able to see Your lotus feet directly. Dear Lord, we are all surrendered souls, devotees of Your Lordship; therefore, please be kind and bestow Your causeless mercy upon us. We know well that persons who have become liberated by constant engagement in Your devotional service are no longer contaminated by the material modes of nature; thus they have become eligible to be promoted to the kingdom of God in the spiritual world.

Krsna Book 87:

The Vedic injunctions are there just to give the conditioned souls the chance for sense gratification under regulative principles, and thereby also to give them the chance for promotion to higher conditions of life; ultimately, if the consciousness is purified, one comes to his original position and goes back home, back to Godhead.

Krsna Book 87:

The Vedic process is to promote the conditioned soul gradually from the mode of ignorance to the mode of passion, and from the mode of passion to the mode of goodness. In the mode of goodness there is sufficient light for understanding things as they are. For example, from earth a tree grows, and from the wood of the tree, fire is ignited. In that igniting process we first of all find smoke, and the next stage is heat, and then fire. When there is actually fire, we can utilize it for various purposes; therefore, fire is the ultimate goal. Similarly, in the gross material stage of life the quality of ignorance is very prominent. Dissipation of this ignorance takes place in the gradual progress of civilization from the barbarian stage to civilized life, and when one comes to the stage of civilized life he is said to be in the mode of passion. In the barbarian stage, or in the mode of ignorance, the senses are gratified in a very crude way, whereas in the mode of passion, or in civilized life, the senses are gratified in a polished manner. But when one is promoted to the mode of goodness, one can understand that the senses and the mind are engaged in material activities only due to being covered by perverted consciousness. When this perverted consciousness is gradually transformed into Kṛṣṇa consciousness, then the path of liberation is opened.

Krsna Book 87:

Materialistic persons generally worship the transient material body and forget the welfare of the spirit soul within the body. Some take shelter of materialistic science to improve bodily comforts, and some take to the worship of demigods to be promoted to the heavenly planets. Their goal in life is to make the material body comfortable, but they forget the interest of the spirit soul. Such persons are described in the Vedic literature as suicidal, because attachment for the material body and its comforts forces the living entity to wander through the process of birth and death perpetually and suffer the material pangs as a matter of course. The human form of life is a chance for one to understand his position. Therefore the most intelligent person takes to devotional service just to engage his mind, senses and body in the service of the Lord without deviation.

Krsna Book 87:

The individual controlled living entity resides within the body, and the supreme controller, as Supersoul, is also present there, but the Supersoul controls the individual soul. That is the verdict of the Vedas. If the individual soul were not controlled by the Supersoul, then how could one explain the Vedic version that a living entity transmigrates from one body to another and enjoys or suffers the effects of his past deeds, sometimes being promoted to a higher standard of life and sometimes being degraded to a lower standard? Thus the conditioned souls are not only under the control of the Supreme Lord but are also conditioned by the control of the material nature. This relationship of the living entities with the Supreme Lord as the controlled and the controller definitely proves that although the Supersoul is all-pervasive, the individual living entities are never all-pervasive. If the individual souls were all-pervasive, there would be no question of their being controlled. The theory that the Supersoul and the individual soul are equal is therefore a polluted conclusion, and no sensible person accepts it; rather, one should try to understand the distinctions between the supreme eternal and the subordinate eternals.

Krsna Book 88:

Yamarāja advised his followers that only persons who have never uttered the holy name of the Lord or remembered the form, qualities and pastimes of the Lord should be approached by his watchguards. Yamarāja also advised his servants never to approach the devotees. On the contrary, he instructed his messengers that if they meet a devotee they should offer their respectful obeisances. So there is no question of a devotee's being promoted or degraded within this material world. As there is a gulf of difference between the punishment awarded by the mother and the punishment awarded by an enemy, so a devotee's distress is not the same as the distress of a common karmī.

Renunciation Through Wisdom

Renunciation Through Wisdom 5.1:

Our hope rests fully with the Lord's surrendered devotees, who are endowed with perfect knowledge of how to disseminate this transcendental science. Śrīla Śukadeva Gosvāmī, after describing the evil aspects of Kali-yuga, sums up this subject toward the very end of the Śrīmad-Bhāgavatam (12.3.51-52):

kaler doṣa-nidhe rājann

asti hy eko mahān guṇaḥ

kīrtanād eva kṛṣṇasya

mukta-saṅgaḥ paraṁ vrajet

kṛte yad dhyāyato viṣṇuṁ

tretāyāṁ yajato makhaiḥ

dvāpare paricaryāyāṁ

kalau tad dhari-kīrtanāt

My dear king, although Kali-yuga is an ocean of faults, there is still one good quality about this age: Simply by chanting the Hare Kṛṣṇa mahā-mantra, one can become free from material bondage and be promoted to the transcendental kingdom. Whatever result was obtained in Satya-yuga by meditating on Viṣṇu, in Tretā-yuga by performing sacrifices, and Dvāpara-yuga by serving the Lord's lotus feet can be obtained in the Kali-yuga simply by chanting the Hare Kṛṣṇa mahā-mantra.

The word hari-kīrtana used in these verses, which means "singing or chanting the glories of Kṛṣṇa," could very well apply to the Bhagavad-gītā, the song sung by God Himself. The promulgation of the Bhagavad-gītā's knowledge on a world-wide scale will establish a foundation upon which the edifice of the science of love of God will be constructed. This edifice will be the repository of the sublime treasure of devotional service as taught by Lord Caitanya in Kali-yuga, and it will serve as a shining monument to the transcendental endeavors of the Lord's pure devotees.

Renunciation Through Wisdom 5.1:

When the mode of goodness increases, passion and ignorance decline. In this way the material modes wax and wane in varying degrees. The mode of goodness promotes mundane knowledge and elevated material consciousness, the mode of passion produces untiring energy for work and insatiable desire for results, and the mode of ignorance drags the jīva down to nescience, laziness, sleep, and delusion. The jīva in goodness moves up to more elevated consciousness, one in passion remains suspended in the mediocre state, and one in ignorance descends to the depths of depravity.

Light of the Bhagavata

Light of the Bhagavata 36, Purport:

The ultimate goal of cultivating the human spirit is God realization and surrender unto God with a full sense of His all-pervasive nature. When a liberated soul thus surrenders unto the lotus feet of the all-pervading Godhead, the ocean of nescience becomes as insignificant to him as the water in the small hoofprint of a calf. He at once becomes eligible to be promoted to the spiritual kingdom, and he has nothing to do with the miserable land of the material world.

Light of the Bhagavata 36, Purport:

Cultivation of the human spirit is not, therefore, mere adjustment of materialistic anomalies. It is the process for preparing oneself to be promoted to the spiritual kingdom. No one can adjust the sufferings of material existence, but by spiritual culture one can elevate himself from the effects of such miserable life. As an example one may cite the condition of a dry coconut. The dry coconut pulp automatically becomes separated from its outer skin. Similarly, the outer skin, or the gross and subtle material coverings of the soul, automatically separates from the spirit soul, and the spirit soul can then exist in spiritual existence, even though apparently within the dry skin. This freedom from the false sense of ego is called the liberation of the soul.

Light of the Bhagavata 48, Purport:

Persons who are too materialistic always engage in sense enjoyment. Such persons worship the material demigods and goddesses to fulfill their material desires. They are fond of performing many yajñas to propitiate the various demigods and the forefathers in heaven. Such persons are automatically promoted to the moon, where they enjoy soma, a celestial beverage.

Sri Isopanisad

Sri Isopanisad 18, Purport:

The regulative principles are such that one who follows them is promoted from the platform of fruitive activities to the platform of transcendental knowledge. After many, many lifetimes of cultivating transcendental knowledge, one becomes perfect when he surrenders unto the Lord. This is the general procedure. But one who surrenders at the very beginning, as recommended in this mantra, at once surpasses all preliminary stages simply by adopting the devotional attitude. As stated in the Bhagavad-gītā (18.66), the Lord at once takes charge of such a surrendered soul and frees him from all the reactions to his sinful acts.

Mukunda-mala-stotra (mantras 1 to 6 only)

Mukunda-mala-stotra mantra 3, Purport:

To forget one's relationship with the Lord and thus to remain overwhelmed by material hankerings is the most condemned mode of life. This is exactly the nature of animal life. When the living entity is born in a species of lower animals, he completely forgets his relationship with the Lord and therefore remains always busy in the matter of eating, sleeping, fearing, and mating. Modern civilization promotes such a life of forgetfulness, with an improved economic condition for eating and so on. Various agents of the external energy make explicit propaganda to try to root out the very seed of divine consciousness. But this is impossible to do, because although circumstances may choke up a living being's divine consciousness for the time being, it cannot be killed. In his original identity the living entity is indestructible, and so also are his original spiritual qualities. One can kill neither the spirit soul nor his spiritual qualities. To remember the Lord and desire to serve Him are the spiritual qualities of the spirit soul.