Profit (Letters 1965 - 1970)

Expressions researched:
"profit" |"profitable" |"profitably" |"profited" |"profiteering" |"profiteth" |"profiting" |"profitless" |"profitlessly" |"profits" |"profitted"

1947 to 1965 Correspondence

Letter to Sally -- New York 13 November, 1965:

Yes I am living here in a precarious condition and I wish to leave this place at any time. There is a room suitable for me but the lady wants $55.00 per month which I cannot pay. But there is a good suggestion for you also. If you be interested in your improvement of economic condition I would suggest you to start a lucrative business in New York. As you have liked my cooking so also here all the friends who have tasted my cooking have liked it. And by this I am suggesting you why don't you start an Indian restaurant here in New York? I am sure if you start a business like that you will earn at least $2000.00 a month net. This is not a dream but actual fact. In New York there are so many restaurants and all of them are full with customers so I thought like that you should also start a restaurant supplying new palatable dishes and they would like them surely. There are about three hundred item of good vegetable preparations and if they are introduced in America it will be recorded in the history of America. People will forget meat eating. I do not say that cent percent people in America will be vegetarian but I am sure that at least the higher section will turn to be vegetarian if they get such nice vegetable dishes. Why not introduce this new thing in America and help my mission also at the same time. It will be very profitable business and I wish that you may earn your fortune and help my mission at one stroke.

This west 72nd street is just in the centre of the city and I see there is a suitable place also now vacant for this restaurant business and if you come here for a day or two you can see the place and decide if you can start the business. The house is suitable for residence of the restaurant keeper and you see all these personally if you come here for a day or two. If you come here there will be no inconvenience for you because there is one lady friend at west 108th street and she will be very glad to accommodate you for a day or two. I think you should come and see the prospect of the business. I am sure you will get very good profit if you start this business and I shall teach you how to prepare nice vegetable dishes. I wish that you may consider this proposal a little seriously and decide to come here for a day or two.

1966 Correspondence

Letter to Sir Padampat Singhania -- New York 18 March, 1966:

On receipt of the letter from The Salvation Army as quoted above, I saw the Finance Secretary of the very great organization and I talked with him very freely and frankly. I convinced him that our Radhakrishna Temple will be similar missionary preaching centre for God consciousness and there is no question of business profit. We want to spend here for the benefit of the American people as you are spending in India. It is mutual cooperation for spreading the idea of God consciousness in the world when there is very great necessity for it. The usual black market exchange is Rs 7/- per $. But I have convinced him to accept Rs 4.80/ per $ and by the Grace of Lord Dvarakadhisa he has agreed. So the difficulty of exchange as referred to in your letter of 14th January 1966 is now solved. Now you can send your man immediately for beginning the work as suggested in my last letter. I asked you to send me the name of the man whom you want to send for this purpose so that I could arrange for the "No objection Certificate" from the local Indian Consulate Gnl. But now you have to send the name immediately for sponsoring him. Please therefore immediately take steps in the matter and let me know the result per return of post. I am counting every moment for starting the Temple of Sri Sri Radha Krishna and here is the opportunity now which we must utilize without delay. Please therefore reply this letter immediately per return of post and oblige.

1967 Correspondence

Letter to Brahmananda -- San Francisco 18 February, 1967:

The repairing work may be done by Mr. Taylor as he is doing. So long his full money is not recovered we shall continue to remain as tenant and as soon as his full money is paid up the title automatically becomes conveyed to us. We have already engaged our Lawyer and Mr. Taylor has his Lawyer. Let them draw a hire-purchase-sale-contract on the above basis. It is not amortization but it is practically an agreement between the tenant and the Landlord. Let us remain as tenant and let Mr. Taylor remain as land lord. As Landlord he will have full right to evict us failing to pay the stipulated rent. So there is no risk on the part of Mr. Taylor and I hope the lawyer of Mr. Taylor will gladly accept these terms. Mr. Taylor will be profited by this, because he gets an immediate tenant and income up to 1000 dollars per month for a house which is lying vacant for so many years. And for us we get a house which is suitable for us. Convince Mr. Taylor like this and enter into such hire-purchase system-sale-contract. I think this is the best solution for both Mr. Taylor and ourselves. Try for this and quickly occupy the house without waiting for help from so called financiers. No sane financier will invest money on the complicated schemes drawn by Mr. Payne. It is simply utopian it will never be successful.

Letter to Kirtanananda -- New York 13 April, 1967:

Residential quarters for students and others on terms of our rigidity is very good project. We should increase this project like Y.M.C.A. organization without any profit. We shall supply nice Prasadam at cheap rate and we shall give shelter to persons who will abide by our rules. That will help in increasing the numbers of devotees because they will attend our lectures and take our Prasadam and will have opportunity to hear Srimad-Bhagavatam etc. I think we should make an experiment of this project during the world Exposition.

Letter to Sri Krishna Panditji -- New York 15 April, 1967:

Regarding your introduction to my disciples here, you can immediately note down the following address. He is interested in importing musical instruments from India. If you can immediately arrange to supply from Delhi things like Aggarbatti, Dhupa, Musical instruments, Varanasi Sari, Bronze cymbals, Printed matters, Printed cloths from Agra and Farukhabad etc, you can do very good business and make profit not less than Rs 200/- per month or more. Add only 5% on the purchase price or sometimes less than 5% on purchase values and you will be do good business. But if you can not write in English how you will make correspondence with them. You must write in English or get it done by some one who knows English. Unless you write in English how can you deal with them. Please note down the following address immediately and correspond with him giving reference of my name.

Letter to Sri Krishna Panditji -- New York 15 April, 1967:

In conclusion I may inform you that I can introduce to you many names in this country provided you can arrange for correspondence in English. Who will read your Hindi letters. Please note that without English you cannot be in touch with the outer world at least in Business. Why not train at least one of your sons in English correspondence and I will help him in doing our world business and your family will be profited.

Letter to Mukunda -- New York 13 May, 1967:

Regarding publication of the Bhagavad-gita the quotations so far received are 11000 to 13000 thousand dollars. I have got about 6000 thousand dollars and I am eager to have the balance from any other source. The profit derived from record selling may be given to this fund. Gargamuni is paying me in that way. I wish that you may also follow the same principle.

Letter to Brahmananda -- Vrindaban 2 August, 1967:

In continuation of yesterday's letter signed by Kirtanananda, I may further inform you that the MacMillan contract is very important. I have already confirmed the terms, and you are herewith authorized to sign on my behalf. If the contract is bona fide, then there is no need of printing the books at my responsibility either in Japan or in India. I shall be satisfied with the commission and shall only be glad to see that the books are being read by hundreds and thousands of men. Whatever profit may be derived from it will be utilized for development of the American House here. I would have been very glad if Hayagriva, yourself, and Rayarama, along with Kirtanananda, would have been present combinedly and give a start to the American House. Negotiations for the plot of land is going on and as soon as it is settled we shall begin the work. Kirtanananda is feeling the warmth of the city a little tediously. For me this warmth is little bracy. Anyway, you try to fructify this contract and it will be a great relief to me. We have already written to Hayagriva to return to N.Y. and deliver the mass. copy over to MacMillan; the balance part of Gitopanisad which is being edited should be finished as soon as possible; and wherever necessary he may consult me by mail. The first three vols. of S.B., completing the first canto, may be published in one vol. without the sanskrit, i.e. only translation and purport. Similarly we can publish the second canto in one vol., and so on, one vol. per canto.

Letter to Krsna Devi -- San Francisco 16 December, 1967:

If there is labor cheap you can organize there some incense manufacturing concern. I wish that in every center we shall now manufacture incense very good quality. The only thing you have to assured to get the splinters or the thin sticks. If you think it will be possible to get, then immediately start the work. The ingredients are the splinters, charcoal, starch or gum and essential oils. It will be very lucrative business and the profits will be sufficient to maintain the center once you begin the work. I will give you many business ideas by which you can accumulate nice profits. For business four things are required. Namely place, labor, capital and organization. For incense we have already organization. Little capital you are gathering. The poverty place means you can get cheap labor and the place you have already in your possession. Guidance, I am present. So do it immediately and there will be no scarcity of money. I hope you understand me right.

1968 Correspondence

Letter to Hamsaduta -- Los Angeles 22 January, 1968:

So I want to train such a party immediately. I do not know where such training will take place, but I want to do it immediately in my presence. So consult with Brahmananda and others about this proposal. Give me your return suggestions about this proposal.

I quite approve your plan for manufacturing Jagannathas and do some profit out of it for maintenance of our temple. Hope you are well.

Letter to Brahmananda -- Los Angeles 8 February, 1968:

Your letter dated Feb. 5, 1968, is just in hand. It is very pleasing to me to see how your heart is working in Krishna Consciousness. I am very much hopeful of your future glories in the matter of propagating this transcendental movement. Your remark that we cannot make Krishna our order supplier is very appropriate. We should always try to supply everything to Krishna and we shall try to avoid any return by Krishna. That is Vaisnava philosophy. The Gopis and Radharani served Krishna without any expectation of material or spiritual profit. They never expected any return from Krishna and Krishna remained ever indebted to the Gopis. Therefore Caitanya Mahaprabhu exalted the worship method of the Gopis, and Krishna when He tries to understand the heart of the Gopis, that is the transformation of Krishna into Lord Caitanya.

Letter to Mukunda -- Los Angeles 18 February, 1968:

Personally, I shall advise you to try for our own temple, either in S.F. or in L.A. You wanted me to talk to some persons who are very rich and I am ready to go with you. In the meantime, as you want to do business and so also Gargamuni, now you can order any amount of Indian goods from Vrindaban De, my younger son. And he has agreed to execute all your orders on 10% commission. I think you should agree to allow him that commission, because unless he gets some profit for his labor, it does not become very encouraging. So if you agree to give him 10%, he will supply all your goods and you may pay on presentation of the documents. If you confirm this then I shall write to him again and both you and Gargamuni can send your order to him without any difficulty.

Letter to Gargamuni -- Allston, Mass 31 May, 1968:

Regarding your seeking permission for selling some leather goods and water pipes: I say yes, you can sell. We have nothing to do with these things, but in special cases, if somebody asks us to sell intoxicants or similar things, we cannot do that. The pipes are meant for persons who are already addicted to intoxication. So if we don't sell it, it does not mean it will counteract intoxication, even though indirectly it is connected with intoxication. We are not having any connection with these things, but you are selling for getting some profit for Krishna. You cannot dissatisfy your supplier who are eager to sell like that. But anyway, in all such odd circumstances as this, you should ask my permission. But be careful that you may not be attached to such business. If required, we can give up such business at any moment.

Letter to Hayagriva -- Montreal 14 June, 1968:

Krishna by His practical example taught us to give all protection to the cows and that should be the main business of New Vrindaban. Vrindaban is also known as Gokula. Go means cows, and kula means congregation. Therefore the special feature of New Vrindaban will be cow protection, and by doing so, we shall not be loser. In India of course, a cow is protected and the cowherdsmen they derive sufficient profit by such protection. Cow dung is used as fuel. Cow dung dried in the sunshine kept in stock for utilizing them as fuel in the villages. They get wheat and other cereals produced from the field. There is milk and vegetables and the fuel is cow dung, and thus, they are self-independent in every village. There are hand weavers for the cloth. And the country oil-mill (consisting of a bull walking in circle round two big grinding stones, attached with yoke) grinds the oil seeds into oil. The whole idea is that people residing in New Vrindaban may not have to search out work outside. Arrangements should be such that the residents should be self-satisfied.

Letter to Himavati -- Montreal 14 June, 1968:

Teaching the girls to sew nicely is also a very good idea. Take some Indian samples from Purusottama and try to make exactly like that so that we may make very good profit for the society. Our society requires millions of dollars for propaganda work, but Krishna has made us financially poor. I think it is good to remain financially poor because always we shall be able to pray Krishna, asking His help to execute His service. If all of a sudden we become very strong financially, Maya may dictate us for sense enjoyment, and we may fall a prey to her tactics. Therefore to remain poor is one of the qualifications for advancing in Krishna Consciousness. Our predecessors, the Goswamis, they voluntarily gave up everything for advancement in Krishna Consciousness. We do not require any money for our personal account, we shall always be happy with anything Krishna is happy to supply us for maintenance, but for the preaching purposes, we can accommodate to receive all the riches of the world. So let us try with sincerity, and Krishna will help us in the matter of our advancing the cause of Krishna Consciousness.

Letter to Brahmananda -- Montreal 21 June, 1968:

3) As he is my friend's son, I have requested him to contribute 50% of the profit for delivering to our International Society Indian center, and he has agreed to this proposal.

Now you can consult with Mr. Kallman and send him some trial order on the above basis.

Letter to Brahmananda -- Montreal 28 June, 1968:

Please therefore do not be agitated at the present situation. Tackle everything cool-headed and if Purusottama is not feeling well, then you can send him for a few days here, to live with me. And while coming here he may bring with him my yellow colored hand-bound Bhagavatam book. Now from the dealings of Mr. Kallman, we can clearly know that he is after business for his own profit. And I am sure he is not going to help us with any money as you expected from him in the matter of publishing Teachings of Lord Caitanya. Therefore, in the acknowledgement, his name should not be given as it was suggested by you. I shall be glad to know what is further development in this connection. But try to settle up everything peacefully, and in future, if possible, you can do business independently.

Letter to Vinode Patel -- Montreal 6 July, 1968:

I know your community Patels in Gujarati are business community. And they can do lots of lucrative business, for material benefit. But you should know that we are not doing any business for material benefit. Gargamuni spends his profit for Krishna Consciousness. He is so much elevated that he works very hard for doing business diligently, but the profit made out of it, he spends for Krishna. If you wish to do business in that spirit, that will enhance your spiritual assessment. Generally, people are inclined to do business or make profit for sense gratification; such tendency is the cause of material bondage. But to act for Krishna is the cause for opening the door for liberation. So, I shall not try to implicate you in business if you are not ready to award the profit for Krishna's benefit. The best thing will be that if you can come here for some days, say, at least for a fortnight, you can remain here with us in the temple here, and talk with me in details before you become my disciple.

Letter to Christopher -- Montreal 13 July, 1968:

So, I would advise you not to waste your time in such hodge-podge society, but follow the principles rigidly, and faithfully, and your life will be successful. You say that you do not really know enough about what they are following, because you have not assimilated the philosophy. But if you take the philosophy seriously, certainly you will be able to convince others. I am glad to learn that you are returning to Santa Fe, and I hope you will have good association there and you will be profitted by some sincere workers in Santa Fe. I am glad to learn also that you sometimes fast the whole day, and chant. It is a very good idea and you can follow this principle rigidly two days in a month, namely the Ekadasis. I have got always time to answer the letters of sincere souls because my life is dedicated for their service. So you are always welcome to send your inquiries. And I shall always try to enlighten you to my best capacity. You have kindly asked me what you have to do. That I shall tell you later on, when you are fixed up in our line of thought. So it is Krishna's Grace that you are going to Santa Fe, and try to assimilate our philosophy there, and then, I shall let you know what to do there.

Letter to Kris -- Los Angeles 13 November, 1968:

I can understand you are planning to go on world tour, but I think there is no need for wasting your time on such world tour. Better you chant Hare Krishna sitting in one place, that is far better. What for you want to go on world tour—people everywhere are doing the same thing, eating, sleeping, mating, and defending—each in some slightly different way, but same substance is there. There are the same streets, same people, same cars, same trees, etc. everywhere, somewhere a hill, somewhere sandy, somewhere some water—but what is the profit of seeing so much scenery? It is better if you want to travel, you can travel to preach and spread this Krishna Consciousness to the suffering humanity at large. You can travel with our Sankirtana party if you like. They are presently here in Los Angeles, and they are making program to go to London, then over Europe, then eventually on to India, etc. So if you want to travel I recommend you travel with them, and chant Hare Krishna with them wherever you go. And you will profit by this sort of travel, whereas the other is a waste of time practically. So that is my opinion, that you would do far better not to waste your time in this way.

Letter to Gargamuni -- Los Angeles 22 November, 1968:

We do not hate maya because we know maya is also a faithful agent of Krishna, but her task is very thankless. Our mission is to dovetail everything in the service of Krishna because everything belongs to Krishna. Your father or any other businessman may think it improperly that the business belongs to him, and he is entitled to enjoy the profit, but we think everything belongs to Krishna, and Krishna is entitled to enjoy the property. That is the version of Bhagavad-gita. When the Lord says, I am the Supreme Enjoyer of all the results of sacrifices, austerities, fruitive actions, etc. People try to be a renouncer of this material world, but we do not see the material world in that angle of vision. We see everything is the product of Krishna's energy and how everything can be dovetailed for serving the purpose of Krishna. Please try to follow this principle and always remember the vivid example of Arjuna, how he utilized his special talent in the matter of warfare to serve Krishna so lovingly. He sacrificed all his good sentiments for his kinsmen, but he accepted the order of Krishna and thus he came out victorious in the fight. We are therefore neither renouncer nor enjoyer, we are simply servitor of Krishna. Please follow this principle and you will be never disturbed in any frightened condition offered by the maya.

Letter to Kirtanananda -- Los Angeles 26 November, 1968:

So far as your life insurance policy is concerned, I do not think that you need sign this over to your father. The father's duty is to maintain the son so there is no necessity of you giving up this money to your father. You are serving the greatest Father and therefore all other fathers are automatically served. This money will be of greater profit if you keep it to further develop New Vrindaban. Regarding the six year old cow, it is too old and I do not advise you to purchase. Please thank Randy for the gift which he has sent along with your letter.

Letter to Hamsaduta -- Los Angeles 12 December, 1968:

So now there is plenty engagement for everyone at the temple and if you can secure funds simply by selling our literature, by prasadam program and by some sewing labor, then it will not be necessary to take karmi jobs outside. So Krishna has given you very good facilities to be engaged and make profit at the same time for the temple so even though you may live poorly, if you can support yourselves simply with these activities it will be very good.

You have expressed some new ideas to improve BTG of the English Back To Godhead, but I think that there is no need to interrupt their way of thinking. Now you have a chance for your own edition so do it nicely and according to your own ideas. You are artist, so you have facilities to make a very nice edition to sell to the French public. Since in Montreal 75% of the populace are speaking French I think you have very good chance to popularize and improve this magazine.

So far as my book fund is concerned, you have said that you do not wish to take profit from this fund so as you like you may take the commission as Brahmananda has proposed and then you can return the profit to me in Los Angeles. That will keep the accounts clear. But somehow or other see that our books are sold very quickly. My book fund is now drained by $7,000 and I should fill up this gap very soon. I require to keep this fund because it is helpful in achieving the immigration papers as well as credit for such items as temples and books from MacMillan and Dai Nippon. This account should therefore always be kept for an emergency. Also, I next wish to publish a new book entitled Nectar of Devotion. So if you can help with these funds it will be very appreciated.

Letter to Himavati -- Los Angeles 12 December, 1968:

Your sewing proposal is very nice and such idea is given by the Grace of Krishna. Try to utilize your profits to maintain the temple with your husband and the others. With much pleasure I have seen the French edition of Back To Godhead and I thank you all for this endeavor. With such engagements as this magazine, we can live to propagate Krishna Consciousness and that is the success of our lives. Actually, our living conditions can be minimized as far as possible. Simply we should live for propagating Krishna Consciousness. That is our life.

1969 Correspondence

Letter to Brahmananda -- Los Angeles 9 January, 1969:

Whatever is done is done. I am now very much serious about printing my books. There may be three sources for their printing. One source is that if the MacMillan Company is interested to publish my books that will be a great relief. I do not mind for the profit concerned. But I want to see them published. Another source is if MacMillan isn't interested, we can get them printed from Dai Nippon, but the delaying procedure of this company in Japan is not very encouraging. Therefore the next step would be to start our own press at New Vrindaban, because Hayagriva is ready to start a press there immediately, taking responsibility for the investment. He has told me that he could take a loan from his friend, Dr. Henderson. In this connection of purchasing a press I sent a list to be filled by the press men of New York telling of the prices of printing machines but there is no response. So I ask you what to do in this connection. Ultimately, if nothing is done, I shall be obliged to return to India for getting them published there.

I hope that by now you have already deposited the $1,300 in First National City Bank. So far as the profits from the store, you may do with them as you like. The temple needs maintenance and improvements, and also the book fund requires much funds. I require to have eight books published and on the price of $6,000 which is charged by Dai Nippon, I will require about $50,000 immediately. Selling or not selling, I want to see these books published. That is my ambition.

Letter to Krsna dasa -- Los Angeles 15 January, 1969:

The statue which you have received is not Visnu Murti. Visnu Murti is never to be found in fighting spirit with anyone. When the Lord incarnates within this material world, He does not come in Visnu Murti. Lord Nrsimhadeva although Visnu Himself, fighting with the demon Hiranyakasipu, although He is Krishna, He is different from Visnu Murti. So I think that the Murti which you have got is not Visnu Murti, but it appears to be a Murti of Lord Siva. Anyway, this Murti is not worshipable by us. In our temple we shall always worship Radha Krishna Murti or Lord Jagannatha. If possible, you can sell this Murti to some antique store and get some profit.

Letter to Himavati -- Los Angeles 24 January, 1969:

Regarding your thoughts of separating from your husband, I do not think this is a very good plan. You should always live with your husband and help him with his personal comforts, and he will look after your all necessities of life. There is no question of separation. By mutual agreement and advancement of Krishna Consciousness you can stop sex life, but there is no question of separation. Separation is artificial. As Hamsaduta advances in Krishna Consciousness then by his company you will also profit. So the husband and wife are mutually beneficial. This idea of separation was developed also in Govinda Dasi, but I have sent her back to her husband, and she is now following my instructions. There is no question of separation between husband and wife until the time when the husband takes sannyasa. At that time the wife cannot remain with the husband. Even in vanaprastha stage, or retired life, the wife remains with the husband, but without any sex relations.

Letter to Kedar Mataji -- Los Angeles 25 January, 1969:

As you know that I am trying to establish many temples of Sri Sri Radha-Krishna in the Western world. I think that devotees of Lord Krishna in India should come forward and cooperate with my missionary activities. Krishna Prasadji donated one pair of Sri Murtis for our New York temple, and I wished that many other rich merchants of India who are devotees of Lord Krishna may contribute a pair of 24" high Radha-Krishna murtis for installing in various temples here. You should also come forward to cooperate with this movement. I am already getting murtis 24" high at a rate which is almost 50% less than the price quoted by you. If you therefore wish to cooperate with this great adventure, you shall not please try to make any profit out of it. You simply cooperate with me in supplying murtis at the rate which I am already purchasing. We do not require any clothings because our devotees here are now expert in making nice clothings.

Letter to Brahmananda -- Los Angeles 30 January, 1969:

So in this way we can immediately start our press. I think that our publications should be done ourselves immediately, because neither MacMillan Company nor Dai Nippon can help us rightly. If MacMillan Company publishes our books, they will ask us to make contract for purchasing 5000 copies, which I cannot advise as good plan for us. If we have to exert our energy for selling 5000 books published by MacMillan, why not publish them ourselves on our own press and obtain profit for printing new books? The best thing will be therefore to organize sales of our books as other publishers are doing. The simple and approved method is to appoint at least 1000 stores and booksellers who agree to purchase at least three copies apiece of our books as soon as they are published. This means that if we have 1000 dealers, we can immediately sell 3000 copies, and this will give us sustenance for conducting our publication activities. I do not think it is a very difficult task to appoint such selling agents throughout the country. So yourself and Gargamuni should take charge of this organization, and for press management others shall take charge. In this way, if we can work on our publications, all of our poverty shall immediately be subdued. So think over this matter seriously. Immediately consult with Hayagriva for starting the press. Let us not bother about the Macmillan Company, because they will only try to make conditions that we have to purchase 5000 copies.

Letter to Mukunda -- Los Angeles 17 February, 1969:

My next program is to distribute at least 20,000 copies of Back To Godhead from four centers, namely New York, London, Los Angeles, and San Francisco. So each of these centers will contribute $750 and they will get 5,000 copies free delivery to destination. That means they will get the copies at 15 cents each, and the price fixed up will be 50 cents. So even by wholesale distribution the centers will get at least 30 cents per copy, and that means a 15 cents profit. If all the 5,000 copies are not sold, then we shall distribute the remaining copies to schools, colleges, libraries, institutions, etc. free of charges. This propaganda has to begin immediately. Please let me know your opinion. Los Angeles has already agreed, and I am very much encouraged. I hope you will also agree and encourage me. So on receipt of your confirmation, I shall immediately arrange for printing 20,000 copies beginning from the latest April, 1969.

Letter to Mukunda -- Los Angeles 20 February, 1969:

So in this way, on the average they are selling not less than 1500 copies per month. Now the price is going to be fixed at 50 cents, so I have asked Tamala to contribute to me $750 against delivery of 5000 copies of Back To Godhead. By selling only 1500 copies at 50 cents, they cover the whole $750. The balance 3500 copies left for distribution either may be used for profit or they may be distributed freely. In neither case are we losers. But this program must be executed. I think you have got now license for kirtana on the street so you can now follow the same principle. In other words, I am just claiming this contribution as your pet child. My father was very much affectionate, and in my childhood, whatever I wanted from my father he would at once give me. One time he purchased for me one rifle, and so after taking it I demanded that he must give me another. My father denied "You already have one. Why do you ask me for another?" So my argument was that I must have two rifles, one for each hand. Due to my obstinacy my father finally agreed. Later on when I was young and lost my father, I was very sorry to have lost such affectionate father, but by Krishna's Grace, I have now many American fathers and mothers. So I am appealing to all of my American fathers and mothers to help me by this contribution. Please let me know if you will do this. I am waiting your early reply.

Letter to Rayarama -- Los Angeles 22 February, 1969:

They may attract or not attract, it doesn't matter. We are selling Back To Godhead through the personal approach, through the Sankirtana Party, so I expect each center to sell 50 copies daily on the average as we have practical experience here. In this way, if four centers sell on an average 200 copies daily, then we come to the point of selling 6,000 copies directly which will cover the expense of printing and other charges. The balance 14,000 copies can be sold by the temples simply on profit. If they are not sold, then we distribute free to different societies, libraries, public institutions, respectable gentlemen, schools, etc. In this way we shall make propaganda. The idea is like that of a Bible society in India which distributes millions of dollars in the shape of biblical literature without any consideration of return. Similarly, we have to sacrifice each $750 on this principle. If there is return, that is alright, but still we have to do it on a missionary spirit. That is my idea. So try to think on this program and do the needful.

Letter to Cidananda, Dindayal, Aniruddha, Makhanlal -- Los Angeles 23 February, 1969:

But I am begging from you $750 per month against 5,000 copies of Back To Godhead. Out of this 5,000 copies, if you simply sell 1,500 copies you immediately realize your $750. The balance of 3,500 copies will be in your hands. If you can sell them at any price, not less than 30 cents per copy to stores, then whatever amount you realize will be clear profit for the Temple. If still there is some balance copies, then these copies we can distribute free by post to heads of the society, schools, colleges, libraries, and so many other institutions. So we have to make a list of them, and take concession rates from the post office. In this way we can make vigorous propaganda with Back to Godhead. Besides that, if you can introduce Sankirtana and classes and Back to Godhead in Berkeley, that will be another great advantage.

Letter to Brahmananda -- Los Angeles 29 February, 1969:

Regarding the Back To Godhead scheme, the idea is that you pay $750 and receive 5,000 copies. Now you distribute this as you like. If you sell for 50 cents per copy, then it comes to $2,500, but I do not think it will be possible to sell them all at 50 cents retail price. So you appoint stores to sell copies, and you will get 30 cents per copy for these without fail. You are purchasing for 15 cents so even selling wholesale you make profit of 15 cents. If you sell 3,500 copies at wholesale price, then the intake is $1,050. If you are not able to sell all of the copies, then still you should have an income profit of at least $500, selling at wholesale price. If you make more profit you should do so, and I have no objection. But whatever you sell after the 1,500 copies sold retail is profit for your temple. What ever balance has not been sold will be distributed free, and you should apply for concession rates at the Post Office. In Los Angeles, we have already applied, and the postal charge will be about 3 cents or 4 cents per issue. So as far as I am concerned, I shall collect about $3,000 monthly. Out of this, $2,000 is to be paid to Dai Nippon, and I will keep $1000. Out of this amount, the postal charges will take about $300-400, and the balance $600 I shall spend for developing of the press department. So from Back To Godhead I don't want anything for my book fund. I simply want my books to be nicely distributed.

Letter to Gopala Krsna -- Hawaii 30 March, 1969:

Perhaps you know that we are going to print BTG every month 20,000 copies, and maybe very soon we shall increase to 50,000 copies. If you kindly help me in distributing these books and literature, it will be a very great help for my missionary activities. You are working as sales organizer so you can think up this sales organization side by side, and if possible try to help. My next scheme is to develop the New Vrindaban scheme, and I require there millions of dollars. Immediately I have got about $25,000 worth of books or more. If you think of how to organize sales, then we can promote more and more books, and with the profit thereof, we can spend in so many departments. The people of the Western country, they are fond of reading books and by propaganda work we have to change their taste and divert them from reading all worldly literatures, to transcendental literature. Please think of this carefully and let me know if you can help. You write to say that these days the educated class of people have rejected devotional service—and it is their misfortune.

Letter to Gurudasa -- Allston, Mass 27 April, 1969:

I am little disturbed hearing from Yamuna that you are in financial difficulty there. If you can sell our Back To Godheads and our books, how there can be financial difficulty? From the month of June you will have 5,000 BTG's, and you can make 35 cents profit on BTG. So roughly calculated, even if you distribute BTG wholesale, you make minimum profit of 20 cents per copy. Thus, you can easily make $1,000 profit simply by selling BTG, and what to speak of the books? Besides that, if you have got kirtana engagements, why should there be any difficulty of finance. The only problem is you have no place to live together. That you must make immediate solution. If you have no place to live together immediately, ask Mataji to give you a place. If she does not, then secure the mortuary at any cost. If they require a bank guarantee we shall arrange for this.

Letter to Sivananda -- Allston, Mass 5 May, 1969:

I am very much thankful for your promise to help me in my missionary activities, and I shall be glad to know about your press, whether you can print first class books in art paper and linotype composition. If so, we can give you so much work. We have got many books to be printed yet. If it is cheaper than in Japan, we can immediately give you some business. From Calcutta we may purchase many articles for being dispatched to our various centers. I do not know whether you can help us in that respect. We are importing many mrdangas and other musical instruments, Navadvipa karatalas also, so please tell me if you can help us in this respect. You can make some profit in this also.

Letter to Krsna dasa -- Columbus, Ohio 8 May, 1969:

I beg to acknowledge receipt of your letter dated 28 April, 1969, and I have noted the contents carefully. You say that there is great prospect for moving our Krishna Conscious propaganda and activities in Germany. We are already experiencing in several cities in the USA that by performing Sankirtana on the streets, they are collecting $40-$50 minimum daily. Sometimes they are going to $150, so now you are three, so one mrdanga and two karatalas will be nice beginning for your German Sankirtana Party. I think if you go and chant in the park, you can sufficiently collect for meeting your expenditures, and the balance money you can engage for producing Back To Godhead and other German literature. Actually, if you can pull on with the center without having to work outside, it is the best. If it is not possible, then the question of working outside arises. But if you can profitably start a jewelry shop and earn something, that is also very nice and will help give us income.

Letter to Dinesh -- Columbus, Ohio 15 May, 1969:

I beg to acknowledge receipt of your letter dated May 11, 1969, and I have carefully noted the contents. Regarding your idea of pressing a 10" record, if you can sell these in ordinary stores, that's all right, but don't depend simply on temple sales. Depending on temple sales is not businesslike. You must plan your work in a businessman's way, so you cannot depend upon our centers for all sales. In the temple there are devotees, there are not businessmen, so you cannot depend on them for doing business; neither can you expect advice about business dealings from me. I have given you a department to manage nicely, and if there is some profit, you may give some for my book fund, but I cannot be consulted for advice in how you should manage the particulars of your business.

Letter to Satsvarupa -- New Vrindaban 17 June, 1969:

The tapes are done very nicely as always. The first thing is that I have written to Jadurani today that she may immediately return to you in Boston. There is some inconvenience in Hawaii for accommodating so many people because the landlady has said there are too many living there. So Jadurani will be returning very soon. I have advised her that she may go on Sankirtana Party in Boston. Regarding your present difficulty with the police, things are going by Krishna's desire, and it will be all right. Try to get recognition from the police that we are a non-profit religious organization. In Los Angeles they have got a permit for begging, so you inquire from Tamala Krishna, and get a copy from him of this permit. We are non-profit religious organization and we have so much expenditure, so try to get this permit. Please keep me posted as to how this is progressing.

Letter to Gopala Krsna -- New Vrindaban 21 June, 1969:

Another thing, if you can request your father to supply us with Maharastrian mrdangas and kanjanis, that will be very nice. I wish to import them from Bombay, so if your father or anybody else who may be known to your father can arrange to supply us these things from Bombay, it will be a great service to the society. On receipt of your favorable reply from your father, I can arrange to pay him from a Bombay Bank where I have got money. In the Bank of Baroda, Bombay, I have got some money, and if your father agrees to take this trouble, then I may send him the required money by check, payable in the Bank of Baroda. So you can ask him quotation for the following things: 1) Harmonium—double reed, 2) Harmonium—triple reed, 3) mrdanga, 4) Kanjani. As our new centers are being opened in all parts of Europe, Canada, and America, we require many such instruments. So if your father does some business, he can make some profit also. In Bombay, the Scindia Steam Navigation Co. carries our goods free of charge, so if your father agrees, have him see the director, Sumati Morarji. She will be glad to dispatch our goods free of charge. Or else we can get the goods by paying the regular freight and price. So you can open correspondence either with your father or with some reliable person who can supply the above goods.

Letter to Krsna dasa -- New Vrindaban 21 June, 1969:

Under the circumstances, I do not think they will be able to arrange financially to receive me there immediately. But there is no need of hurrying the matter. You can arrange for my reception conveniently, although I am always ready to go to Europe at any moment. I think that when London will be ready to receive me, at that time my going to Germany will be the most profitable. But if you think that you can manage to receive me directly in Hamburg, I have no objection. But anything you arrange must be after the second week in July, in which time London may also expect to receive me. In their last letter I was informed that I shall not be required there before the 20th of July. So on the whole, there is no question of hurrying. Do everything carefully and by mutual consent.

Letter to Mukunda -- Los Angeles 2 July, 1969:

Regarding Dinesh, I have already written to you yesterday about this. It is simply high-sounding words. There is no substance or practical program. So forget about Dinesh's hallucinations. He has no money, and he wants to take from others, and others wish to only sign papers. So it is a will-o'-the-wisp. Regarding the Beatles, if they chant the Hare Krishna Mantra, give them all facilities. Because if they make some Hare Krishna record, that will be widespread, and we want simply that the Hare Krishna Mantra may be very popular all over the world. We do not care for any profit out of it. We should not try to make a profit out of the Hare Krishna Mantra; then our spiritual enlightenment will be hampered. Our principle should be to beg contributions from others, and as far as possible not to try for any big bargains.

Letter to Pradyumna -- Los Angeles 4 July, 1969:

Otherwise, we will have to send American dollars. I am stressing again that we have to find out a reliable person who can regularly supply us with goods from India. This is the sum and substance, and now you can do the needful. If Mr. Vora wants to be our supplying agent, we have no objection. Let him make arrangement for supplying these goods as I have described, first quality and good price, and book it through a reliable shipping agent or through Scindia Steam Navigation Co. There will be regular business, and he will make good profit. But ask him not to make more than 10% profit over purchasing price. You may also ask him to bring with him a pair of cookers which are available in Pydhani brass utensil shops. The cost will be about $3.00, so if he can bring with him at least two cookers, that will be very nice. So things are explained above as far as possible, and now you can arrange with him.

Letter to Murari -- Los Angeles 11 July, 1969:

I beg to acknowledge receipt of your letter dated July 6, 1969, and I have noted the contents carefully. I am so pleased to learn that you have obtained a permit for soliciting on Sankirtana Party, and now you are collecting $60 daily. It is very encouraging news. Regarding BTG, you should purchase at least $350 worth of copies per month. This means you get 2,500 copies, and the price is 15 cents per copy. The price for selling is declared at 50 cents, so there is a 35 cents difference. So even if you make at least 20 cents profit per copy, that is $500 per month for your temple. Now you have got good opportunity for selling, so you help BTG by contributing this amount monthly. I have heard that you have mentioned to Brahmananda that your temple will contribute $3,000 dollars for my book fund. This is very good news for me, and try to send it as soon as possible. I am so pleased that you are arranging for the Rathayatra Festival very nicely, and similarly in London, Buffalo, and what to speak of San Francisco, they are arranging. In San Francisco it is going to be unique thing in this world. Regarding a house, you look for a place. Krishna will provide for the funds. Now, because Los Angeles has got a nice church, the situation has improved very hopefully. They are getting all help. In Sankirtana they are collected sometimes $250 daily, and selling BTG not less than 150 copies daily. Boston is not a small city, and it is better than Los Angeles because you have so many students there. So try to organize very nicely.

Letter to Gaurasundara -- Los Angeles 13 July, 1969:

Regarding BTG, I am so glad to learn that your center will be a good distributing place. Do you think that you shall be able to distribute 3,000 copies? Then I shall ask Japan to deliver the copies directly to you. We are charging from different centers $750 for 5,000 copies of BTG. Similarly, for 3,000 copies you have to pay proportionately, and the marginal profit will be 25 cents to 35 cents per copy. So even if you make 25 cents profit, and you can sell 3,000, that means about $750 to $1,000 profit. If you pay $750 per month, you get 5,000 copies, and by selling only 1,500 copies you realize your investment money, and you have 3,500 more copies to distribute. So we have to calculate business like that. If you think you can sell 3,000 copies, I shall notify Japan to send them directly to you.

Letter to Subala -- Los Angeles 6 August, 1969:

I beg to thank you very much for your letter of August 2, 1969, and I have noted the contents. I am glad to learn that you are selling BTG increasingly, and it is giving me pleasure increasingly. Now in Boston they have decided to make profit of $1,000 per month by selling BTGs, and similarly you try to do that. Satsvarupa has now purchased a large house on the strength of this profit. So in selling BTG not only are we doing first-class propagation work, but also we are making profit to support the temples and facilitate other activities. You have mentioned that Chris has contributed $500, and you are considering sending this to me. This idea is nice, and you may do it. I am thinking that the press department may immediately be begun now in Boston in the new house, so there is necessity for funds for purchasing printing equipment and the necessary paraphernalia for printing our many books. Any extra money you have you can send to me, and when you require some money, I shall supply it. But try to become rich by selling BTG. There is possibility of making profit of at least $1,000 per month.

Letter to Satya Pal -- Hamburg 31 August, 1969:

Srila Prabhupada said that it was better to accept some menial service for maintaining oneself then to get some money by showing the Deities to the innocent public and being satisfied thereby. Now there is great necessity to train preachers in all the camps of our Godbrothers and send them all over the world. Of course, they must be impregnated with real preaching spirit, without any material profit. Whenever I ask somebody to take this job, they are silent. They are simply satisfied with some Mathas, and they have forgotten the preaching spirit of Srila Bhaktisiddhanta Sarasvati Goswami Maharaja. When none of them came to preach outside of India, I thought I was to do this humble service to His Divine Grace, and by His blessings, I am getting good cooperation from the local boys and girls. That is my satisfaction. Otherwise, none of my Godbrothers is helping me substantially. So I am not very much hampered by this action. I shall try my best to do this job, and you will be glad to learn that I have got already two dozen centers all over the USA, Canada and Europe. Those boys who are helping me are opening branches very quickly and preaching this cult of Krishna Consciousness very sincerely.

Letter to Dr. Syama Sundardas Brahmacari -- Hamburg 5 September, 1969:

At the present moment I am preaching here in our German center, and next week I am going to our London center. If you reply me, you can do so at the following address: ISKCON, 7 Bury Place, WC1, London England. Regarding your remittance in connection with True Conception of Religion, I have already advised the New York center to send you some money. I understand that you will remain at Jagannatha Puri for some time, so if you like to supply us some goods from there, you can make some profit out of it. If you kindly send me quotations for the following goods, I would appreciate it very much: 1) Jagannatha Deity set—Lord Jagannatha, Balabhadra and Subhadra of all different sizes. 2) Silverwares made in Cuttack 3) brass utensils like jhanj, karatalas, and worshiping materials, 4) conchshells, and 5) saris made in Orissa and adjoining places. If you like to purchase these goods on our behalf, then I shall send you money, and if you desire, you can add some percentage for your profit on the purchase price. In this way, if you pack up these goods nicely and send to the nearest port for dispatching, then you can do very good business and make some profit. So I hope you will give me some price quotations immediately for the above things and let me know if you are interested in doing this business.

Letter to Gargamuni -- Tittenhurst 18 October, 1969:

The book fund collection may be deposited in my savings account, and a monthly statement may be submitted how much is deposited in that account. When need be, I shall personally issue a check. That will keep the account clear. I am so much pleased to learn that you are collecting $200 per week from the book selling table. Thank you very much. I am also pleased to learn that the Spiritual Sky is making appreciable profit for expanding Krishna Consciousness and opening branches. I have given instruction to Tamala how to keep the branches going on simply on the strength of chanting the Mantra and following the rules and regulations. We shall always pray to Krishna that we are weak and Maya is very strong. So seek for His protection in every step so Maya may not inflict upon us her trident injuries. Perhaps you have seen the picture of Durga carrying the trident in her hand, which is a symbol of the 3-fold miseries of material existence.

Letter to Upendra -- Tittenhurst 27 October, 1969:

I do not think it is a good suggestion that we decrease the number of BTGs printed. If we print the same number of copies throughout the winter months and if they are not all sold, then the remaining issues may be distributed freely to many respectable men and organizations. This will be good propaganda work. We are not interested in making profit; our interest is simply to promote Krishna Consciousness. So all the centers should not reduce their orders for BTG, but should help distribute them as far as possible.

Letter to Gargamuni -- Tittenhurst 29 October, 1969:

Regarding Spiritual Sky business, I am very happy to learn that it is making very nice progress and you are getting demand. Do it nicely, and as already agreed, you can use the profit exclusively for opening branches. The sales which an individual center makes by selling incense may be employed for temple expenditures. Similarly, Los Angeles also can employ it for this purpose. But so far as Spiritual Sky business is concerned, done by you, this profit should be set aside in a different account reserved for expanding branches. When you do business you should do it business-like. We should not neglect any minute part of it, but at the same time we shall think of Krishna, seeking His protection.

Letter to Gargamuni -- London 11 November, 1969:

Regarding your sales report, I think it is encouraging, and the profit should be expended in the manner as I have already suggested in my last letter. Regarding Bina Musical Stores, I am sending herewith their invoice dated 30th August, 1969 and the shipping documents of Nedlloyd & Hoegh Lines (B/L 30). So you will have to pay only the freight, $129.00, and clear the goods. I do not know whether you have already received these documents through the Bank of Baroda because that was arranged with them. If not, you can do the business with these documents. The invoice #14528, dated 30th August, 1969, is for 5 cases of musical instruments. In the invoice you will find one piece "Bina Sangeet Model Harmonium". This should be kept aside for my personal use. It is not for sale. Other items are for sale. There is another item, one Big Size Khol, or mrdanga. You will see how the quality is and kindly report so that we can order for more.

Letter to Advaita -- London 23 November, 1969:

I have also noted down the lawyers instruction that outside work can be taken if the profit does not go to some individual person. I think if it is legally possible, this is all right. I have no objection if you make some profit on outside work. That is very nice. My only point is that we have got our press for printing our own literatures more and more. We should not miss this point. Otherwise combinedly together do it nicely. I shall be very much pleased to see things are going correct.

Letter to Gargamuni -- London 15 December, 1969:

Regarding the house, if you can do well with Mr. Spellman and if he takes 10-12% profit, that is all right. But do something of a permanent nature. The best thing would have been to have our own house, but Krishna is not giving us the facility. So if Spellman arranges something, that is all right.

1970 Correspondence

Letter to Brahmananda -- Los Angeles 22 January, 1970:

There was another letter from India, the World Fellowship of Religions; that I have replied duly. I am so glad that henceforward BTG will be published 50,000 per month and very soon, 100,000 per month. It is engladdening. I am so glad to know that ISKCON Press is going to make some profit, about $4,000, by doing some outside work. But one thing is still the boys require to improve. The printing must be professional, and BTG copy #31 is not to the Japanese standard. Of course, this is the first attempt by the boys. As far as technical work is concerned, that can be excused; but the quality of the paper is also not to the Japanese standard. So side by side we must keep ourself alive not to come down below the standard printers.

Letter to George Harrison -- Los Angeles 16 February, 1970:

Please note that every farthing of this money will be employed in the service of the Lord, and the Lord is so kind and grateful that He will bestow upon you benediction at least ten times more than that you have done for Him. It does not, however, mean that Lord Krsna is like a business man, and He bestows benediction when He is profited by our service. The Lord is full in Himself; He does not require our service, but if we render service unto Him in love and devotion, such action enriches our very existence.

Letter to Satsvarupa -- Los Angeles 25 June, 1970:

I am very glad to learn about Giriraja's tricks for the imitation God. Just like expert business men make profit both ways, namely when the merchandise goes down by price or goes up by price. An experienced merchant makes profit both ways—when the price goes down, he purchases, and when the price goes up, he sells. So our Krsna conscious men should be transcendental business men, and Krsna gives the right intelligence how to deal with all classes of men.

Letter to Nevatiaji -- Los Angeles 16 July, 1970:

We have got very huge expenditure for maintaining these establishments for example in Los Angeles, we are spending near about $3000 per month, which is in Indian exchange Rs. 24,000 per month. Similarly we have got expenditure in London, New York, Hamburg, Sydney, Tokyo, etc. The source of income is generous contribution by the public and a little profit out of selling our magazines and books. We do not get any lump out of sum contribution from any of various foundations, but our boys and girls work very hard and we maintain our establishment. The main source of income is Hare Krsna.

Letter to Syamasundara -- Calcutta 22 September, 1970:

So I request you to take this matter very seriously, as I think you have some special talent for it. Regarding the motion picture, it is a great opportunity, and if they actually want to do something wonderful I can come there personally and see to its direction. If it is an important film I think my personal direction is necessary. If not, then I think you can send me a synopsis of the script so that there may be nothing objectionable from the start. If this film is properly done it will be very profitable, even from the commercial point of view; and if they are interested, we can give them hundreds of stories from Bhagavat which will make wonderful films, and simultaneously the people will be educated to the proper religious and moral standard. So please try very seriously for this and I think Krishna will give you all intelligence and facility.

Letter to Murari -- 74, Marine Drive, Bombay 20 Nov. 17, 1970:

Now that you are in London please try to eliminate this L4000 debt, the balance of which is unpaid Back to Godhead bills. The magazines and books are in great shortage of funds simply because the temples spend their income from literatures for temple maintenance and neglect the primary work of this Society, which is to print and distribute an increasing number of books. So please try to assist me in this way, by eliminating this debt. I have given you the hint that if you send me $10,000 you may keep the balance of profits from Krsna book to help pay this bill. Now this is my request, that you simply distribute these books immediately and deposit $10,000 in the Bhaktivedanta Book Fund Deposit with Dai Nippon in Japan. Why you have not sent report of Krsna Book sales? Why has no money been sent? This must be done weekly. I understand that Mukund will be assisting in distribution of Krsna Book and I think that he is very qualified to do this. In fact all of my disciples in London center are very intelligent and they should unite around this single task of selling Krsna Book widely throughout Britain and sending the money immediately to Japan.