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Principle of sense gratification

Srimad-Bhagavatam

SB Canto 1

Mahārāja Yudhiṣṭhira conducted the administration on that principle, and not on the rākṣasi, demonic, principle of sense gratification.
SB 1.12.4, Purport:

A father is always a father because he always has the good of the son at heart. The father wants every one of his sons to become a better man than himself. Therefore, a king like Mahārāja Yudhiṣṭhira, who was the personality of goodness, wanted everyone under his administration, especially human beings who have better developed consciousness, to become devotees of Lord Kṛṣṇa so that everyone can become free from the trifles of material existence. His motto of administration was all good for the citizens, for as personified goodness he knew perfectly well what is actually good for them. He conducted the administration on that principle, and not on the rākṣasi, demonic, principle of sense gratification. As an ideal king, he had no personal ambition, and there was no place for sense gratification because all his senses at all times were engaged in the loving service of the Supreme Lord, which includes the partial service to the living beings, who form the parts and parcels of the complete whole.

He conducted the administration on that principle, and not on the rākṣasi, demonic, principle of sense gratification.
SB 1.12.4, Purport:

The king represents all living beings, the aquatics, plants, trees, reptiles, birds, animals and man. Every one of them is a part and parcel of the Supreme Lord (BG 14.4), and the king, being the representative of the Supreme Lord, is duty-bound to give proper protection to every one of them. This is not the case with the presidents and dictators of this demoralized system of administration, where the lower animals are given no protection while the higher animals are given so-called protection. But this is a great science which can be learned only by one who knows the science of Kṛṣṇa. By knowing the science of Kṛṣṇa, one can become the most perfect man in the world, and unless one has knowledge in this science, all qualifications and doctorate diplomas acquired by academic education are spoiled and useless. Mahārāja Yudhiṣṭhira knew this science of Kṛṣṇa very well, for it is stated here that by continuous cultivation of this science, or by continuous devotional service to Lord Kṛṣṇa, he acquired the qualification of administering the state. The father is sometimes seemingly cruel to the son, but that does not mean that the father has lost the qualification to be a father. A father is always a father because he always has the good of the son at heart. The father wants every one of his sons to become a better man than himself. Therefore, a king like Mahārāja Yudhiṣṭhira, who was the personality of goodness, wanted everyone under his administration, especially human beings who have better developed consciousness, to become devotees of Lord Kṛṣṇa so that everyone can become free from the trifles of material existence. His motto of administration was all good for the citizens, for as personified goodness he knew perfectly well what is actually good for them. He conducted the administration on that principle, and not on the rākṣasi, demonic, principle of sense gratification. As an ideal king, he had no personal ambition, and there was no place for sense gratification because all his senses at all times were engaged in the loving service of the Supreme Lord, which includes the partial service to the living beings, who form the parts and parcels of the complete whole.

SB Canto 4

The Vedas provide the right direction for advancing in spiritual cultivation and economic development and regulating the principle of sense gratification, so that ultimately one may be liberated from material contamination to his real state of spiritual identification (ahaṁ brahmāsmi).
SB 4.2.30, Purport:

Bhṛgu Muni, in cursing Nandīśvara, said that not only would they be degraded as atheists because of this curse, but they had already fallen to the standard of atheism because they had blasphemed the Vedas, which are the source of human civilization. Human civilization is based on the qualitative divisions of social order, namely the intelligent class, the martial class, the productive class and the laborer class. The Vedas provide the right direction for advancing in spiritual cultivation and economic development and regulating the principle of sense gratification, so that ultimately one may be liberated from material contamination to his real state of spiritual identification (ahaṁ brahmāsmi).

SB Canto 5

After his father's death, a son tries to inherit his money and use it for sense gratification.
SB 5.18.3, Purport:

Material happiness means to have good facilities for eating, sleeping, sexual intercourse and defense. Within this world, the materialistic person lives only for these four principles of sense gratification, not caring for the impending danger of death. After his father's death, a son tries to inherit his money and use it for sense gratification. Similarly, one whose son dies tries to enjoy the possessions of his son. Sometimes the father of a dead son even enjoys his son's widow. Materialistic persons behave in this way.

Other Books by Srila Prabhupada

Teachings of Lord Caitanya

It is a fact that the principle of sense gratification is the basic principle of materialistic life, and this can be realized either from reading the Vedas or simply from observing common human activities.
Teachings of Lord Caitanya, Chapter 23:

The socialist's idea of a society devoid of competition is artificial because even in the socialist states there is competition for power. It is a fact that the principle of sense gratification is the basic principle of materialistic life, and this can be realized either from reading the Vedas or simply from observing common human activities. The Vedas recommend fruitive activities by which people can advance to higher planets, and they also recommend worship of the various demigods for the purpose of attaining their planets. Ultimately the Vedas recommend activities by which one can reach the Absolute Truth and realize His impersonal feature in order to become one with Him. However, the impersonal aspect of the Absolute Truth is not the last word. Above the impersonal feature is the Paramātmā, or the Supersoul, and above that is the Supreme Personality. Śrīmad-Bhāgavatam gives information about the personal qualities of the Absolute Truth, qualities which are beyond the impersonal aspect. Topics concerning these qualities are greater than topics of impersonal philosophical speculation; consequently Śrīmad-Bhāgavatam is given higher status than the jñāna-kāṇḍa portions of the Vedas. Śrīmad-Bhāgavatam is also greater than the karma-kāṇḍa and upāsanā-kāṇḍa portions as well because it recommends the worship of the Supreme Personality of Godhead, Śrī Kṛṣṇa, the divine son of Vasudeva. The karma-kāṇḍa portion of the Vedas is fraught with competition to reach heavenly planets for better sense gratification, and this competition is also seen in the jñāna-kāṇḍa and upāsanā-kāṇḍa portions. Śrīmad-Bhāgavatam is above all of these because it aims only at the Supreme Truth, the substance or root of all categories.

Krsna, The Supreme Personality of Godhead

On any platform of activities, the principle of sense gratification is there.
Krsna Book 29:

On the mahāmāyā platform, dances take place on the basis of sense gratification. But when Kṛṣṇa called the gopīs by sounding His flute, they very hurriedly rushed toward the spot of the rāsa dance with the transcendental desire to satisfy Kṛṣṇa. The author of Caitanya-caritāmṛta, Kṛṣṇadāsa Kavirāja Gosvāmī, has explained that lust means sense gratification, and love also means sense gratification—but for Kṛṣṇa. In other words, when activities are enacted on the platform of personal sense gratification, they are called material activities, but when they are enacted for the satisfaction of Kṛṣṇa, they are spiritual activities. On any platform of activities, the principle of sense gratification is there. But on the spiritual platform, sense gratification is for the Supreme Personality of Godhead, Kṛṣṇa, whereas on the material platform it is for the performer. For example, on the material platform, when a servant serves a master, he is trying to satisfy not the senses of his master but rather his own senses. The servant would not serve the master if the payment stopped. That means that the servant engages himself in the service of the master just to satisfy his own senses. On the spiritual platform, however, the servitor of the Supreme Personality of Godhead serves Kṛṣṇa without payment, and he continues his service in all conditions. That is the difference between Kṛṣṇa consciousness and material consciousness.

Message of Godhead

Those who do not care about any laws of life, but simply work on the principle of sense gratification—they are all illegitimate.
Message of Godhead 2:

To some extent, we have already discussed this endurance of the results of transcendental work in the section on transcendental knowledge. The Personality of Godhead confirms this reality in the Bhagavad-gītā (6.40), and Ṭhākura Bhaktivinoda explains it in the following manner: "After all, the human race is divided into two sections. The one is legitimate and the other is illegitimate. Those who do not care about any laws of life, but simply work on the principle of sense gratification—they are all illegitimate. They may be civilized or uncivilized, they may be learned or illiterate, they may be powerful or weak, but such illegitimate persons, generally known as outlaws, always act like the lower animals. There is no good in them, in spite of all appearances. But those who are legitimate or law-abiding persons may be divided into three transcendental divisions: namely, the lawful workers, the empiric philosophers, and the transcendental devotees.

Lectures

Srimad-Bhagavatam Lectures

This world is going on, this material (world) is going on the principle of sense gratification, puṁsaḥ striya mithunī-bhāvam.
Lecture on SB 7.6.10 -- Vrndavana, December 12, 1975:

This world is going on, this material (world) is going on the principle of sense gratification, puṁsaḥ striya mithunī-bhāvam. Everyone is hankering after sex life, man and woman. This is the beginning of material life. In the Vaikuṇṭha-loka there are thousands times beautiful women and thousand times strong men (noise in background) (aside:) Where is this sound coming? ...but there is no sex desire. This is Vaikuṇṭha life. Here in this material world, as soon as there is strong man, as soon as there is beautiful woman, then there is sex impulse. In the Vaikuṇṭha world there is no such thing, because they are so much absorbed in Kṛṣṇa consciousness that sex life is very insignificant. There is no sex life in the Vaikuṇṭha realm. But in this material world, the sex life is the basic principle of pleasure.

puṁsaḥ striyā mithunī-bhavam etat
tayor mitho hṛdaya-granthim āhuḥ
ato gṛha-kṣetra-sutāpta-vittair
janasya moho 'yam ahaṁ mameti
(SB 5.5.8)

So when they are united, then the attraction for man or attraction for woman becomes very, very strong. Then it requires gṛha, apartment, home. Then it requires field, land, because land is the means of livelihood. Ato gṛha-kṣetra. Then children, then friends. In this way he becomes implicated. Moho 'yam. These things are not required, but out of illusion he is thinking that "These things will give me protection, life and pleasure."

Purports to Songs

So we have to give up this principle of sense gratification, or sense gratificatory process.
Purport to Parama Koruna -- Los Angeles, January 16, 1969:

We should not eat just to satisfy the taste. We should eat only just to keep ourself fit for executing Kṛṣṇa consciousness. So eating is not stopped, but it is regulated favorably. Similarly, mating. Mating is also not stopped. But the regulative principle is that you should marry and you should have sex life only for begetting children Kṛṣṇa conscious. Otherwise don't do it. So everything is regulated. There is no question of stopping defense also. Arjuna was fighting, defending, under the order of Kṛṣṇa. So everything is there. Nothing stop. Simply it is adjusted for executing our Kṛṣṇa consciousness. Viṣaya chāḍiyā. We should not accept these viṣaya, these four principles of bodily demands, namely eating, sleeping, mating, and defending, for sense gratification. No. The politicians, they fight for sense gratification. They do not see to the good of the people. For their political aggrandizement they fight. That fight is forbidden. But when fight is necessity for defending people, that fighting should be taken. So we have to give up this principle of sense gratification, or sense gratificatory process.

Correspondence

1968 Correspondence

Unfortunately, at the present moment people are more concerned about the principle of sense gratification, or the animal part of human life, and they are gradually declining in God consciousness.
Letter to Pope Paul VI -- Montreal 3 August, 1968:

The human form of life is specially meant for this purpose, namely, to invoke the dormant Love of God, because better development of consciousness is found in the human body. Animal propensities for sense gratification equally found both in man and animals. But the special significance of human life is to achieve Love of God as the prime perfection of life. Unfortunately, at the present moment people are more concerned about the principle of sense gratification, or the animal part of human life, and they are gradually declining in God consciousness. This tendency is very much deteriorating, and because Your Holiness is the Head of a great religious sect, I think we should meet together and chalk out a program for cooperation.

1969 Correspondence

Animal propensities are found both in animal life and human life, and unfortunately, people are nowadays more concerned with the principles of sense gratification, or the animalistic part of life.
Letter to Archbishop of Canterbury -- Los Angeles 1969:

The human form of life is especially meant for this purpose of reviving our God consciousness because the better development of consciousness is found only in the human body. Animal propensities are found both in animal life and human life, and unfortunately, people are nowadays more concerned with the principles of sense gratification, or the animalistic part of life. Thus, the world is gradually declining in God consciousness. This tendency is very much deteriorating, and because Your Holiness is the Head of a great religious sect, I would be very pleased to meet with you, and perhaps chalk out some program for helping to alleviate the present Godless situation.

Page Title:Principle of sense gratification
Compiler:Visnu Murti, Mahabala, Labangalatika
Created:15 of Jun, 2010
Totals by Section:BG=0, SB=4, CC=0, OB=3, Lec=2, Con=0, Let=2
No. of Quotes:11