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Preaching and management

Lectures

Festival Lectures

My Guru Mahārāja wanted me to preach in the Western countries, although I was at that time a ordinary manager in a chemical firm. I never thought, but I took it seriously.
His Divine Grace Srila Bhaktisiddhanta Sarasvati Gosvami Prabhupada's Disappearance Day, Lecture -- Hyderabad, December 10, 1976:

So recently... I am very pleased to say that our Harikeśa, I ordered him to go immediately to Poland, and he thought that he was being punished. That was... No. I was thinking that "Here is a very very intelligent boy. If he is given chance to preach he'll come out very successful." So I see the glimpses that he has got now post. He's a very good organizer. That's a chance. At that time he might have thought that I was separating him. No. My good will was there that he should be given chance for better opportunity. So I am very much happy that he is doing there very nice. So this should be the attitude. My Guru Mahārāja wanted me to preach in the Western countries, although I was at that time a ordinary manager in a chemical firm. I never thought, but I took it seriously. So from that 1922, in 1965 it was fruitful.

Conversations and Morning Walks

1969 Conversations and Morning Walks

That is actually your duty, to organize the local management and everything. And his duty is outside work, preaching.
Meeting with Devotees -- June 9, 1969, New Vrindaban:

Prabhupāda: So far, if you ask my advice, he should do that work, outside propaganda, preaching. But as you say that his presence is required, therefore I say he may remain here. Otherwise, to remain here is not his duty as a sannyāsī. That is actually your duty, to organize the local management and everything. And his duty is outside work, preaching. He may have one assistant, and he can travel. He can educate your countrymen that "Here is a nice thing we are developing. Please come and cooperate." Invite him, and when he comes you receive him and give him good reception. In this way you have to make propaganda, outside and inside.

1971 Conversations and Morning Walks

Try to make them understand and go on preaching. The sannyāsīs are meant for preaching and the GBC's are meant for managing. In this way do it. Now you give me relief—I go on writing books, that's all.
Darsana -- June 28, 1971, San Francisco:

The Māyāvādī philosopher says that "If Kṛṣṇa is here, then why shall I worship Kṛṣṇa in the temple?" That is his rascaldom. If Kṛṣṇa is everywhere, why He is not in the temple? But they will be minus, make minus this: "Kṛṣṇa is not in the temple, Kṛṣṇa is only somewhere else, that's all." That is the... Kṛṣṇa says that "I am in the temple, not anywhere else, although everything I am." So these things the foolish rascal people do no understand. Try to make them understand and go on preaching. The sannyāsīs are meant for preaching and the GBC's are meant for managing. In this way do it. Now you give me relief—I go on writing books, that's all.

1973 Conversations and Morning Walks

Guru Mahārāja never asked anybody to become ācārya. He asked that "You form a governing body of twelve men and go on preaching, and Kunja Babu may be allowed to remain manager during his lifetime."
Room Conversation with Banker -- September 21, 1973, Bombay:

Tamāla Kṛṣṇa: Who is Kunja Babu?

Prabhupāda: That Tīrtha Mahārāja. His name is Kunja Vihari Sar. So that was boiling in everyone's heart. So as soon as Guru Mahārāja passed away, so that burst out. And the whole plan was how to get out this Kunja Babu.

Tamāla Kṛṣṇa: Not how to preach.

Prabhupāda: No. This was the cause of breakdown. This was suppressed by Guru Mahārāja under his influence, but the rebellious was there during his lifetime. And it burst into... Therefore he advised that "You make a governing body and Kunja Babu should be allowed to remain manager." This was directly spoken. He never asked anybody to become ācārya. He asked that "You form a governing body of twelve men and go on preaching, and Kunja Babu may be allowed to remain manager during his lifetime." He never said that Kunja Babu should be ācārya. None, none of them were advised by Guru Mahārāja to become ācārya. His idea was "Let them manage; then whoever will be actual qualified for becoming ācārya, they will elect. Why I should enforce upon them?" That was his plan. "Let them manage by strong governing body, as it is going on. Then ācārya will come by his qualifications."

1974 Conversations and Morning Walks

The most intelligent class of men, they should be engaged in preaching, reading books and instructing, taking care of Deity worship, temple, and another class should be strong managers, that things are going on nicely.
Morning Walk -- March 12, 1974, Vrndavana:

Everywhere you'll find this division, natural. One class of men, very intelligent. One class of men, very strong, good brain for management, administration. (aside) Jaya. One class of men, fit for tilling the ground, field, and produce food, take care of the cows. And the balance, śūdra. That's all. So in our society, this division should be there. The most intelligent class of men, they should be engaged in preaching, reading books and instructing, taking care of Deity worship, temple, and another class should be strong managers, that things are going on nicely. Everyone is engaged, not that eating and sleeping. Everyone must be engaged, employed.

Some of you are preaching, and some of you are cleansing the temple. It does not mean that a sannyāsī who is preaching, he is better than that man who is cleansing. The... Their position as Vaiṣṇava is the same. But for the management, one is cleansing, one is seeing the construction, one is going to preach, like that.
Morning Walk -- March 12, 1974, Vrndavana:

Tamāla-Kṛṣṇa: In our centers we are awarding brāhmaṇa initiation, second initiation...

Prabhupāda: No, no. Initiation should go on. Even... You do not understand what I have said, that that is for Vaiṣṇava. A Vaiṣṇava and Viṣṇu... Just like Kṛṣṇa is Viṣṇu, He's not human being, but He was acting like human being, similarly, Vaiṣṇava is transcendental. But for proper management of the material world, one should be acting like brāhmaṇa, one should be acting like kṣatriya. That is required. Just like actually we are doing so. Some of you are preaching, and some of you are cleansing the temple. It does not mean that a sannyāsī who is preaching, he is better than that man who is cleansing. The... Their position as Vaiṣṇava is the same. But for the management, one is cleansing, one is seeing the construction, one is going to preach, like that. That should be there. It is not that "Because I have taken sannyāsa, therefore I cannot any more do anything." If need be, he has to act as kṣatriya. Or a śūdra. It doesn't matter.

1976 Conversations and Morning Walks

They have no idea that why the flowers are taken. That you have to manage. That is preaching.
Garden Conversation -- June 14, 1976, Detroit:

Prabhupāda: They have no idea that why the flowers are taken. It is not for our enjoyment, for your enjoyment. When your flowers will be accepted by Kṛṣṇa, you'll be happy.

Jayādvaita: It's a little difficult to explain afterwards. Instead of explaining before, that "Can we take," they would take and then explain.

Prabhupāda: Yes, that you have to manage. That is preaching. What you'll do? I have seen that garden. There are lemons, apples; they are rotting and falling down. So while they can be used for Kṛṣṇa's purpose, why don't you give it?

Oh, he is very intelligent, there is no doubt, intelligent, and for preaching work he is good. But for becoming the manager in London, there were....
Room Conversation -- June 17, 1976, Toronto:

Jagadīśa: Bhagavān recommended him. He had been in Paris before coming to America. But his complaint was that he didn't speak French, so he didn't like to stay in France. Then he came to America, and he was distributing books with Tripurāri Mahārāja.

Prabhupāda: Oh, he is very intelligent, there is no doubt, intelligent, and for preaching work he is good. But for becoming the manager in London, there were.... What is that boy in Bombay?

Hari-śauri: Oh, Prabhaviṣṇu?

Prabhupāda: Prabhaviṣṇu. So, who would become the president, there was war. (laughter) Haṁsadūta wanted Prabhaviṣṇu, and Mādhavānanda wanted that he would become president. In this way, there was great faction. So the management was being done nicely. He was attracting Indians, faithful, they were following. But there were several complaints that he spent very lavishly on his personal account. Purchasing (indistinct).

Jagadīśa: What do you think we should do, Śrīla Prabhupāda?

Prabhupāda: Hmm? No, I do not wish to interfere. You manage now. I want to see that you are managing without my interference.

Language can be managed if there is good preacher.
Room Conversation -- December 26, 1976, Bombay:

Prabhupāda: Why not? We are opening everywhere, why not in Ahmedabad? Good idea. I want to open centers in every village, in every town.

Indian man: That is very good, but to begin with, if such centers... I was discussing with Girirāja...

Prabhupāda: Is there any chance of opening?

Indian man: Yes. In Ahmedabad? Why not? There is no obstruction. The Christians have now opened up two centers. Arya-samaj has opened one. So there is no restriction. And these areas, like Ahmedabad or in some of the African countries where people have still no inclination or no knowledge of one particular kind of religion or particular thing, they are open to anything which is given to them.

Prabhupāda: There must be preacher, good preacher.

Indian man: Preacher of their language. But language (indistinct).

Prabhupāda: Language can be managed if there is good preacher.

Indian man: But in these areas they don't require such intelligent preachers. Intelligence is required in cities where people are full of logic and want to argue right or wrong. And where they're determined to prove that "You are wrong, I am right," there you require...

Prabhupāda: That will not help. That is my propaganda. If they are induced to chant Hare Kṛṣṇa...

1977 Conversations and Morning Walks

Yes, sannyāsī, brahmacārī, means preaching. They are not meant for material management.
Conversation -- July 1, 1977, Vrndavana:

Mr. Myer: We need in this country very much, in every city, in every town. For twenty years I was searching for something like this, and I think something exactly what I have dreamt of. And I think there are some very few problems that might come up, because most of the people are sannyāsīs. They are doing lot of preaching work. They aren't necessarily bothered with lot of administrative work. And if their administrative work is done by some other people, then they can concentrate more on preaching, which is very necessary.

Prabhupāda: Yes, sannyāsī, brahmacārī, means preaching. They are not meant for material management. They have dedicated their life for spiritual-although this material service is also spiritual—but they are doing on such a strength. You cannot expect a very expertly management and... But they act. Simply ask them to do the needful.

Mr. Myer: That's right.

Tamāla Kṛṣṇa: Yeah, out of desire to serve you, they carry out whatever you ask.

Prabhupāda: They cannot be expert, these men, managers. They are not... They are giving up everything. But as soon as there is big establishment, we require a top manager.

Mr. Myer: Sometimes there are so many different areas. There is temple management. There is book distribution. There is guesthouse. Now the gurukula is coming.

Prabhupāda: Therefore we want some expert manager to stick to this. When they cannot manage, it is not their fault, because they are not meant for this.

Correspondence

1947 to 1965 Correspondence

The old way of leaving the matter to the irresponsible class of men will not help the preaching work of this important mission. Responsible gentlemen who are managing all other affairs, must also take up the responsibility of this branch of activity and then it will successful.
Letter to Anand Prakash -- Bombay 14 August, 1958:

I wish that a personality like you may accept the head man ship of this institution and conduct the missionary work in a suitable manner befitting the time circumstances of the modern civilization. The old way of leaving the matter to the irresponsible class of men will not help the preaching work of this important mission. Responsible gentlemen who are managing all other affairs, must also take up the responsibility of this branch of activity and then it will successful. The present world situation is too much entangled. It is the duty of all sane men to loosen the tightened condition by the simple method of Bhagavad-gita and the result is sure to be successful.

1968 Correspondence

To be more clear, I may say that if the management goes to other hands, then it will be difficult for preaching our principles.
Letter to Mukunda -- Seattle 1 October, 1968:

I am little concerned about your attempt to form ISKCON Ltd. My idea is that we should not form a separate organization in London. The same International Society for Krishna Consciousness as we have branches in different places in USA, a similar branch may be opened in London or in Germany. The basic principle of our preaching work, methods and management must be the same. I do not know why a separate registration is required. To be more clear, I may say that if the management goes to other hands, then it will be difficult for preaching our principles. Our main principle is Krishna Consciousness on the basis of Bhagavad-gita As It Is, and Lord Caitanya's Teachings. So far different participants in London are concerned, they must agree to our principles or they must follow our principles. You should be careful on this point. We cannot agree to make a mixed up association without any authorized principles. So far as Hindus are concerned, they are not fixed up in one principle. Under the circumstances, do not be misled that because some of the Hindus are taking interest in this movement, they are of the same opinion. You have seen the affairs in Montreal. So my final desire is that whatever you do, you must do it strictly on the principles of our society as we are doing in the US. In the management of the London branch, if the local Englishmen come forward, that is welcome.

1970 Correspondence

Management of the temple must be there, but being president is not our business. Our business is to preach Krsna Consciousness.
Letter to Jayapataka - So. La Cienega Blvd. Los Angeles, Cal. 90034 February 13, 1970:

I am also glad to learn that everything in Montreal is now running smoothly under the direction of Sripati, and similarly that Raktak is very capable to manage the new center in Toronto as you are now feeling uncertainty what to do now yourself. From your letter it appears that Toronto has more potential for Krsna Conscious engagements, so why not remain there and assist Raktak. Our main business is service. Management of the temple must be there, but being president is not our business. Our business is to preach Krsna Consciousness. So if your presence there is helpful you may remain for some time.

Now we want some men who understand all the purports of the Shastras so that they will be able to face any questionnaires put to them especially ………. This is a very important business, and I want all of my disciples to be thoroughly versed in this way. Our first business to every initiated devotee is to chant daily sixteen round of beads without fail, and to follow the regulative principles rigidly, and our literatures must be studied with great attention. We have presented the complete philosophy of Krsna Consciousness in our books Bhagavad Gita as it is, Srimad Bhagawatam, Teachings of Lord, Chaitanya, Krsna, and others being printed, so the classes and personal study should be undertaken penetratingly. Please see that all the devotees are following these principles; this program is the essential basis of our spiritual advancement. If chanting and following of the regulation is done sincerely, without offense, all questions and doubtful points of philosophy will be cleared up by realization of Krsna from within the heart of the devotee.

Regarding your questions, the sannyasis are now devoted fully to travelling and preaching work, management is left to the local Temple Presidents and the members of the Governing Body Commission.
Letter to Upendra -- Los Angeles 4 August, 1970:

Regarding your questions, the sannyasis are now devoted fully to travelling and preaching work, management is left to the local Temple Presidents and the members of the Governing Body Commission.

As we make advancement, offenses should be gradually diminished; advanced devotees, in fact all devotees should study how to do this very carefully in the Nectar of Devotion. We can understand the Absolute Truth by hearing, that is how we can become perfect. Simply by hearing and chanting the Glories of the Supreme Lord from the Srimad-Bhagavatam one can become perfect, this example is shown by Sukadeva Goswami and Maharaja Pariksit.

The Gayatri is chanted morning, afternoon, and evening. The pujari chants Gayatri at each offering. Regarding the "Sayyothana" ceremony. In that part of the year it is very hot so they pour water mixed with milk over the Deities. Lord Jesus Christ is a saktyavesa Avatara., an empowered living entity or jiva. In order to attain such a position one must be pure, so in this sense Lord Jesus Christ was a pure devotee. Of course, humanitarianism is not a sign of the pure devotee, but unless he did like that no one would hear him. So Lord Jesus Christ was acting a part suitable for the particular circumstances.

Before taking Sannyas, I told you that you may remain a brahmacari because management in L.A. was with you. Now you have voluntarily taken sannyasa. You may take advantage of this opportunity and preach this Krishna cult and expand missionary activities.
Letter to Gargamuni -- Bombay 27 October, 1970:

Before preaching of your Spiritual Master as God, you never consulted me whether it was right. This means you were inspired by some external influence. Subala said that it was a mystic influence. Why that was wasn't cleared up until now. That mystic influence was widely spread which I clearly saw in Honolulu, Tokyo or in other words, wherever Brahmananda went. Now we have to forget the past incidences and shall have to go forward with clear consciousness.

Regarding punishment, there is no punishment upon you. Rather, there is reward. You have been awarded Sannyas so you have the best opportunity to serve Krishna by preaching His glories. Why punishment? Before taking Sannyas, I told you that you may remain a brahmacari because management in L.A. was with you. Now you have voluntarily taken sannyasa. You may take advantage of this opportunity and preach this Krishna cult and expand missionary activities. Do it sincerely. For my disciples there is no punishment. There is no need for that. One who preaches Krishna Consciousness is supposed to be glorious. Directly write me and I will give you instructions how you can go on preaching. I hope this meets you in good health.

Regarding the Sannyasis, they should be independent. Why they should take help from you? They are strong men, so they should manage on their own strength. That is the test of their effective preaching work.
Letter to Rupanuga -- Bombay 13 November, 1970:

I am very glad that you are receiving good promise of help from Mr. Gajjar. Please give him all encouragement in Krsna Consciousness. Regarding Bali Mardan, he has not resigned and until he or some other member does so there shall not be any change in the members of the GBC. If there is such resignation the candidates will be Gaurasundara, Mukunda and Gurudasa for replacement by vote of the remaining members of the GBC. But why have you taken information on this important matter from Gurudasa? You should not "understand" from Gurudasa; you should understand from me.

Regarding the Sannyasis, they should be independent. Why they should take help from you? They are strong men, so they should manage on their own strength. That is the test of their effective preaching work. I am very glad to learn that the program for distributing our books in the libraries and classrooms is having such outstanding success. I have already assured this and I have personally placed my books formerly in the library of Bombay which they were very glad to accept. So press this matter until every library and school has fully stocked our literatures and that will be a very real success.

1971 Correspondence

Initiated members are for managing the temples and preaching work, but our program is to invite people to our feasts, let them hear our philosophy and dance and chant. That is the basic principle of our philosophy in preaching work.
Letter to Sudama -- Bombay 11 April, 1971:

Please accept my blessings. I beg to acknowledge receipt of your letters dated 11th February and 26th March, 1971, respectively and have noted the contents carefully. That there have been no newly initiated devotees from Japan is all right. It doesn't matter whether they are initiated or not. If they are coming in large number, that is the success of our mission. We are not after making initiated members very many but our concern is that people understand this philosophy in wider circles. Initiated members are for managing the temples and preaching work, but our program is to invite people to our feasts, let them hear our philosophy and dance and chant. That is the basic principle of our philosophy in preaching work.

Yes, preaching is more important than managing. Just because you are preaching nicely and distributing so much prasadam, the management will follow like a shadow and Krishna will send you no end of help.
Letter to Satsvarupa -- Delhi 21 November, 1971:

Yes, preaching is more important than managing. Just because you are preaching nicely and distributing so much prasadam, the management will follow like a shadow and Krishna will send you no end of help.

I am glad that you are writing essays, and that all of our students are contributing their work. I think that if we simply improve the contents of our BTG magazine that so many changes are not required. I have written to Karandhara on this point, so you may write him for my opinion. What is the use of instituting many changes?

If preaching is strong, management will be strong. That is the rule.
Letter to Damodara -- Delhi 3 December, 1971:

I am very glad to hear that a new devotee has given $6,500 to your temple. A similar report has just come from Hamsaduta in Hamburg, Germany. So it is a very good sign that people are coming and of their own accord giving everything, that is the proof of your powerful preaching work. If we simply remain pure and become very convinced of this Krishna philosophy, any sane man will agree with us when we speak. And if we are determined to please Krishna with our routine work despite all kinds of economic handicaps, He will provide all relief. Just see. If preaching is strong, management will be strong. That is the rule.

I'm especially pleased to hear that your distribution of our books and magazines has increased. Go on in this way, increasing more and more. Each time someone reads some solid information about Krishna his life becomes changed in some way. These literatures are the solid ground upon which our preaching stands, so I want that they should be available to everyone, as many as possible. So please try for this.

Of course management must be there, but if preaching work is strong, management will automatically be strong. So in all cases, become a very good preacher, and this will please me very much.
Letter to Locanananda -- Delhi, India 8 December, 1971:

One Japanese speaker speaking in Gujarat State, India, predicted that in 5 years time this Krishna Consciousness Movement would be the world religion, as was reported in the newspaper here. So now your responsibility has become very great. Practically, it is in your hands now to manage things, so I can translate and write books. So Krishna has given you good brain, good body, good education—everything—so you may use it in the best way for spreading knowledge about Him. He shows His special favor by making you a big officer because now you must become very responsible and serious to organize and administrate things, and as leader you must set the highest KC example, so in this way Krishna is forcing you to advance in spiritual life. Now just do all our routine work nicely. This routine program is the backbone of our Movement, and we stand solid on such program such as chanting, speaking, arati, reading scriptures, prasadam, like that. These things are sufficient for us. Any sane man will be attracted to such program. And if we perform everything nicely and always seize every opportunity to preach about Krishna, that is our formula for success. Of course management must be there, but if preaching work is strong, management will automatically be strong. So in all cases, become a very good preacher, and this will please me very much.

As preachers, we do not require elaborate temples for our work. No, we are content to live under a tree. So, as long as your preaching work is going on, never mind there is no temple. of course, in your western countries people must have a comfortable place to sit down or they will not come for chanting. So as soon as possible you may get a nice place and invite the general public by making it very attractive.

Preaching is like the head of our KC Society—if the head is removed, the whole body dies. Managing is the hands, which work nicely if the head is healthy.
Letter to Patita Uddharana -- Delhi 8 December, 1971:

I am pleased to see that routine work is going on nicely in Columbus center under your supervision. This routine work, such as chanting, speaking, rising early, cleaning, cooking and offering prasadam, arati, reading books—these activities are the backbone of our Society, and if we practice them nicely in a regulative manner, then our whole program will be successful. If we become slack or neglect these things, then everything else we may try will fail. So it is very important that you keep your standards very high in these activities, then your preaching will be strong. Preaching is our real business, preaching and distributing books. If your preaching work is strong, then your management of temple affairs will also become automatically very strong. Just like if the head wills it, the hand will move. Preaching is like the head of our KC Society—if the head is removed, the whole body dies. Managing is the hands, which work nicely if the head is healthy. If the hands are removed, the body will not die, but it will be crippled. So preaching is more important than management, but both must be there if the whole body is to operate nicely.

1972 Correspondence

It is natural that in these things like chanting regularly 16 rounds and holding daily arati and kirtana are observed faithfully, then people will be attracted and our preaching will have effect and the management of temple affairs will become very easy matter.
Letter to Kulasekhara -- Bombay 10 January, 1972:

One thing: You must be attentive that our routine work—such as rising early, cleansing, chanting, temple worship, reading, sankirtana, etc.—should always maintained at the highest level of Krishna Conscious standard, as the smallest neglect or inattention to these matters of routine practices will cause all our other programs to fail. These things are the backbone of spiritual life. So it is natural that in these things like chanting regularly 16 rounds and holding daily arati and kirtana are observed faithfully, then people will be attracted and our preaching will have effect and the management of temple affairs will become very easy matter.

If your preaching work is strong, automatically management will be easy. And preaching work is strong if our routine work is strong. Never neglect our regular program and that will be your success.
Letter to Sucandra -- Bombay 11 January, 1972:

Since you are now leader, therefore Krishna is forcing you to become very responsible and advanced devotee. This is Krishna's special favor upon you. So now you must see that all boys and girls who come to the temple are given all facility to perfect their lives in KC, and you must give them good advice and instruction. You must be the perfect example of KC devotee. How is that? Follow the regulative principles very diligently, maintain the highest level of standard in routine work such as rising early, cleansing, chanting, temple worship, street sankirtana, etc., always keep the devotees satisfied, like that. If your preaching work is strong, automatically management will be easy. And preaching work is strong if our routine work is strong. Never neglect our regular program and that will be your success.

Now I want that our books and magazines in German language be printed profusely and distributed all over Germany, so if you cooperate with Hamsaduta and Krishna das to do this very nicely, I think that will be your great credit. If these books are introduced among the student class they will have powerful effect. So become yourself very convinced of our Krishna philosophy and introduce it into the schools and colleges, as I think the German people are very much fond of philosophy.

We cannot become very good preachers in such difficult language, even if we spend years to learn, but if we take a few weeks to train some local men in Krishna Consciousness philosophy, then they can preach like anything, leaving us free time to organize and manage everything properly. In this way, we shall expand very rapidly.
Letter to Sudama -- Bombay 4 February, 1972:

You are learning Japanese language, that's all right, but it will be better for our preaching and translating work if the local boys and girls can perform such work, instead of us wasting so much time by learning difficult languages. So if you spend your time to engage many native persons to translate for us, and train them up in our Krishna philosophy at the same time, that will be a better use of our time; but if you think it is necessary in order to establish this Movement that you learn Japanese language, then it is all right, but generally I do not think it is absolutely necessary. If you can find some boys who speak English, and if you can engage them for translating and teach them our philosophy by holding classes, then that is better. We cannot become very good preachers in such difficult language, even if we spend years to learn, but if we take a few weeks to train some local men in Krishna Consciousness philosophy, then they can preach like anything, leaving us free time to organize and manage everything properly. In this way, we shall expand very rapidly.

Follow this simple formula of chanting regularly with full attention, reading at least one hour, and balance time preaching and speaking and managing one center, and then everything will be all right.
Letter to Krsna dasa -- Calcutta 24 February, 1972:

I think that if you go on in this way and spend your whole time preaching and engaging others to hear you and become themselves engaged in Krishna's service, that will cure you of all misgivings and miserable conditions. Follow this simple formula of chanting regularly with full attention, reading at least one hour, and balance time preaching and speaking and managing one center, and then everything will be all right. For my part, there is no question of dissatisfaction, I am very much pleased with your sincere service and humble attitude of Krishna Consciousness devotee. And I am also aware that sometimes Hamsaduta will be very stubborn, but he is also doing something there, so why not let him go on, and you take charge of opening branches in those northern European countries like Sweden, and that will be very much appreciated by me. If you require some more help in any way, just inform and I shall do the needful, do not worry. Also, Syamasundara. is writing to Dayananda to send you books, whatever they can, from London, and they can send some men to help also if you require.

I want that the GBC men should leave the management of the individual centers to the local presidents and concentrate themselves upon preaching work.
Letter to Madhudvisa -- Los Angeles 12 June, 1972:

Actually you may be misunderstanding the present position or policy of this GBC. I have instructed all of the GBC men to give up their staying in one place and to remain always constantly traveling throughout their zones from temple to temple. Recently, I have given Sannyasa order of life to Rupanuga, Satsvarupa, and Bali Mardan, and I have made Brahmananda the GBC man for Africa, and I wanted that you should be GBC man for South Pacific zone. So being Sannyasi is no hindrance for being also GBC. In fact, the duties of the GBC men are now to be just like the duties of the Sannyasis. I want that the GBC men should leave the management of the individual centers to the local presidents and concentrate themselves upon preaching work. They should be constantly traveling from one center to another center to see how the students are learning and to give whatever advice is necessary for improving the temple standards. In addition, the GBC men will open new centers, distribute literature, and they should always be traveling with a sankirtana party to accompany them.

I am very much anxious to see the progress at Bombay center, and I want it shall become the first-class preaching center in the world. Please help me in this ambition. If we can manage successfully, we will be attractive for the whole of India.
Letter to Gargamuni, Mahamsa, Naranaraya, Giriraja -- Los Angeles 19 June, 1972:

Mahamsa and Cyavana may act by the decisions of Giriraja, so Cyavana may transfer his building supervision work to somebody else, according to Giriraja. I have heard the building work is not going on satisfactorily, but that is our main business there, so if it is not being done nicely, the proper experienced man must be put in charge of the construction work.

So in conclusion, it is my request even you do not agree on some points, Giriraja is in charge so please follow his direction and that will please me. I am very much anxious to see the progress at Bombay center, and I want it shall become the first-class preaching center in the world. Please help me in this ambition. If we can manage successfully, we will be attractive for the whole of India. Our task is very heavy, do not neglect by paltry disagreement. I hope Krishna will bless you to understand my heart and oblige.

I am very much anxious to see the progress at Bombay Center, and I want it shall become the first class preaching center in the world. Please help me in this ambition. If we can manage successfully, we will be attractive for the whole of India.
Letter to Yadubara -- Los Angeles 20 June, 1972:

I have just now written to Gargamuni, Mahamsa, Nara Narayana, Giriraja as follows: "It is my request even you do not agree on some points, Giriraja is in charge so please follow his direction and that will please me. I am very much anxious to see the progress at Bombay Center, and I want it shall become the first class preaching center in the world. Please help me in this ambition. If we can manage successfully, we will be attractive for the whole of India. Our task is very heavy, do not neglect by paltry disagreement. I hope Krishna will bless you to understand my heart and oblige."

I am also preaching daily. But I am at the same time managing everything, seeing the statements of accounts, going to the bank, giving advice on every topic, like that.
Letter to Satsvarupa -- Los Angeles 1 July, 1972:

So because we are engaged in many fields of activity I am especially relying upon that knowledge of my GBC assistants and secretaries to manage everything properly. But if we do not take time to understand how the financial matters are going on, then at any moment we may experience some calamity due to our inattention to these matters. Therefore, you should try to keep yourself always informed how the financial matters are improving and keep your watchful eye on every feature of our Krishna Consciousness activity. That is also part of preaching work. I am also preaching daily. But I am at the same time managing everything, seeing the statements of accounts, going to the bank, giving advice on every topic, like that. Just now I have purchased one apartment house with seven apartments just adjacent to the L.A. temple and very soon we shall invest in similar properties. So practically there is no question of my neglecting the financial matters of the society, and similarly, you shall do as I am doing. That is your real business. So far your question, Yes, it is good to be prepared with a well-thought lecture in advance. However, we must be able to preach effectively at a moment's notice or under any conditions or circumstances also. As you begin to study the Sanskrit words, in each word you will find a treasure house of different understanding.

Out first business is to preach to the devotees and to maintain the highest standard of Vaisnava education. Management must be there as well, just as I am preaching daily from S. Bhagavatam, B.G., but I am also going to the bank, making investments, seeing the trial balance making letters, seeing how things are going on, like that.
Letter to Hrdayananda -- New York 9 July, 1972:

Now you must all three, along with the other sannyasis, GBC members, and other leaders become very serious to actually give the human kind the greatest welfare, namely, this Krishna Consciousness movement. Your task ahead is very huge, but it will be quite simple and easy if you simply do as I am doing. You must become conversant in every feature wherever it is needed throughout the society. Out first business is to preach to the devotees and to maintain the highest standard of Vaisnava education. Management must be there as well, just as I am preaching daily from S. Bhagavatam, B.G., but I am also going to the bank, making investments, seeing the trial balance making letters, seeing how things are going on, like that. So you must become expert in all these matters, just as I am giving you example . . . Syamasundara. has passed on your telephone message that you wish to open a Vedic college or school of higher Krishna Consciousness education there at Houston. That is not very much desirable. Actually, every center should be a college, and this is our training, singing dancing, working, temple worship, like that . . .

So you are sannyasi, but if you have to stay there for some time to manage, that is all right. Sannyasi simply means to do as I am doing, and sometimes I have to manage, sometimes cook, sometimes go to the bank, keep the money, write books, chant, preach in the class, keep accounts—sannyasi should be expert in every department.
Letter to Satsvarupa -- Vrindaban 5 November, 1972:

So you are sannyasi, but if you have to stay there for some time to manage, that is all right. Sannyasi simply means to do as I am doing, and sometimes I have to manage, sometimes cook, sometimes go to the bank, keep the money, write books, chant, preach in the class, keep accounts—sannyasi should be expert in every department. But best thing is to discuss with Karandhara and other GBC men to find a permanent manager of Dallas school, who will not suddenly go away; of course we cannot prevent that someone may suddenly go away, it may happen to anyone, but so far as possible impress upon the leaders what is their duty. That school is very, very important business, and the best man must be found out for taking charge there and developing it nicely, and if he sticks and works hard to build it up, that will please me very much.

If you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world.
Letter to Sukadeva -- Ahmedabad 13 December, 1972:

Please accept my blessings. I beg to acknowledge receipt of your kind letter dated November 13, 1972, and I have noted the contents with great care. I am so glad to receive your report after such long time, and it appears that everything is improving more and more, by Krishna's grace. I like this idea of distributing books and preaching, that is Lord Caitanya's plan, and because you are doing it so nicely you are already making the greatest contribution, so what need there is for some special instruction from me? But if you want, I must give, because you are serving Krishna so nicely, so in that case my request to you is that you enter into the universities and colleges wherever possible and preach there with a view to recruiting some first-class devotees for helping me manage and push on this movement all over the world. Overall there is shortage of first-class, experienced men to manage things just to the highest standard, as you are doing. Therefore I am calling upon you the big leaders to push this idea forward, namely, to attract some educated men to join us. The idea is that they will only agree to join us if we ourselves conduct ourselves intelligently by the preaching approach.

You big managers now try to train up more and more some competent preachers and managers like yourselves. Forget this centralizing and bureaucracy.
Letter to Karandhara -- Bombay 22 December, 1972:

So the future of this Krishna Consciousness movement is very bright, so long the managers remain vigilant that 16 rounds are being chanted by everyone without fail, that they are all rising before four morning, attending mangal arati—our leaders shall be careful not to kill the spirit of enthusiastic service, which is individual and spontaneous and voluntary. They should try always to generate some atmosphere of fresh challenge to the devotees, so that they will agree enthusiastically to rise and meet it. That is the art of management: to draw out spontaneous loving spirit of sacrificing some energy for Krishna. But where are so many expert managers? All of us should become expert managers and preachers. We should not be very much after comforts and become complacent or self-contented. There must be always some tapasya, strictly observing the regulative principles—Krishna Consciousness movement must be always a challenge, a great achievement to be gained by voluntary desire to do it, and that will keep it healthy. So you big managers now try to train up more and more some competent preachers and managers like yourselves. Forget this centralizing and bureaucracy.

If this programme is strictly maintained amongst all the devotees, they will remain pure, and if preaching is pure, automatically leaders, managers, funds, everything will be given profusely by Krishna, without any doubt.
Letter to Sudama -- Bombay 23 December, 1972:

And I wanted to make some sannyasis to do what I am doing, and if you keep the standard, always chanting Hare Krishna, then it will go on continuously without impediment. That is your duty as sannyasa, to keep yourself always above suspicion in Krishna Consciousness programme, and to teach others to become like you, that's all. That is our perfect programme. And you have pointed out that you want to train others to be leaders, because you have observed there is at present not very many qualified leaders. That is good proposal. Find out some intelligent men from schools, colleges, and being always very tolerant try to convince them gradually to utilize their intelligence and education in the service of Krishna. And if you simply keep to our standard programme—don't try to invent anything "Road Show" or "Yoga Village"—that means chanting daily 16 rounds, rising early, attending mangal arati, like that, if this programme is strictly maintained amongst all the devotees, they will remain pure, and if preaching is pure, automatically leaders, managers, funds, everything will be given profusely by Krishna, without any doubt.

1973 Correspondence

Our first and foremost business is to spread Krsna Consciousness. So utilize every opportunity that Krsna gives you for preaching His message, that is real meaning of temple management.
Letter to Sama, Sammita -- Bombay 4 January, 1973:

Baltimore is a very important city of your country and we must maintain our center there at all costs. I can understand by your letter that you are both very serious and sincere devotees of Krsna, husband and wife, so I think that you will have no difficulty in performing your duties there. First business will be to preach widely throughout the city and distribute our books and Krsna Consciousness propaganda. In this way, try to recruit some local men to help you. You are only two persons, therefore big temple with deity worship and so many other things will be impossible to maintain. Therefore if you get a place, simply hold our standard program of kirtana morning and evening, with class, inviting friends and other people that you meet. In this way develop the thing gradually, we are not in very much hurry to get big big house and very comfortable position, no. Our first and foremost business is to spread Krsna Consciousness. So utilize every opportunity that Krsna gives you for preaching His message, that is real meaning of temple management.

That is very much required. That seems better service for him than becoming cook only. At least in England he has got opportunity for active preaching and he may utilize his experience to manage things in some capacity.
Letter to Jagadisa -- Bombay 5 January, 1973:

Regarding your other points, if there is need for stronger president in Montreal, I have no objection if Sripati leaves that place. Main thing is to have always one strong leader at each temple who can maintain the preaching standard to the highest degree. In this way, if our standard program is maintained just to the standard, automatically there will be enthusiasm and increase of preaching results. But Syamasundara has informed me that Sriman Sripati das is English citizen, so if he will like to return for assisting in his home country? They are mostly young boys in London, and they are opening so many new centers in other places of England, Scotland and Ireland, so if he is not required there, or if he likes, he may go there to help train up the young English boys. That is very much required. That seems better service for him than becoming cook only. At least in England he has got opportunity for active preaching and he may utilize his experience to manage things in some capacity.

As far as your questions on management, you may please consult with Karandhara, who is my GBC man for the Western Zone, and work out some practical program for seeing that temple management and outside preaching work both go on nicely, not that I shall leave the temple and let all nonsense go on, nor shall we sit down all day in the temple and stop our preaching.
Letter to Bhakta dasa -- Calcutta 26 January, 1973:

It is very pleasing to me that you have distributed so many of my books and preached to the students. This is our mission of life, to somehow turn the minds of the conditioned souls to Krsna consciousness and thus give them the highest perfection of life. So you are a very sincere soul and Krsna will give you intelligence how to do this more and more.

As far as your questions on management, you may please consult with Karandhara, who is my GBC man for the Western Zone, and work out some practical program for seeing that temple management and outside preaching work both go on nicely, not that I shall leave the temple and let all nonsense go on, nor shall we sit down all day in the temple and stop our preaching. Please continue in your sincere attitude and Krsna shall bless you more and more along with the others who are assisting. Always consult with your GBC man and manage things very nicely.

It will be better arrangement now if my disciples can take up the management and active preaching. For this purpose I have created so many sannyasis. So as far as possible, try to arrange preaching programs with them as I prefer to remain now in the background translating my books.
Letter to Sri Govinda -- Calcutta 31 January, 1973:

I am desiring now to stay six months of the year in Los Angeles and six months in Mayapur, spending my time solely for the translation of Srimad-Bhagavatam and other books so that I may give them to you, my sincere disciples. So it will be better arrangement now if my disciples can take up the management and active preaching. For this purpose I have created so many sannyasis. So as far as possible, try to arrange preaching programs with them as I prefer to remain now in the background translating my books.

I am glad to hear that you are taking up the program of deity worship very seriously. This is required. So everything should be first class as you have got full facility, just to the standard of Los Angeles. In Los Angeles I personally advised them in all the different aspects of deity worship, so you may consult, especially with Silavati Prabhu (now in Dallas) and do the needful. One thing though, the deity worship must be completely pure in terms of cleanliness and punctuality, otherwise there will be some offense.

Encourage all the GBC members to manage everything very perfectly. We are very much assured that the GBC members are improving gradually, and in the future they will be able to manage world preaching of the Krsna consciousness movement without difficulty.
Letter to Karandhara -- Bombay 27 September, 1973:

Herewith please find a check for Dollars 111.11 which please deposit in my investment a/c. So far my going back to L.A. is concerned, it was my plan to go there by October 10, but I don't think the negotiations with Mrs. Nair will be completed before October 27, therefore I want to go back to Los Angeles after completing this transaction.

I approve your proposal for converting Spiritual Sky Incense Co. into a trust, and the trustees as proposed by you are approved by me. Encourage all the GBC members to manage everything very perfectly. We are very much assured that the GBC members are improving gradually, and in the future they will be able to manage world preaching of the Krsna consciousness movement without difficulty.

After finishing these Bombay affairs I am thinking not to increase any more branches for the time being. Whatever branches we have already opened let them be managed perfectly. You will be glad to know that Hyderabad land has been donated as gift and I am signing the agreement today.

As Sannyasins they may preach and you may manage affairs. That will be very nice. We have got so much vital spiritual knowledge to distribute to the public and they are in desperate need of it.
Letter to Madhudvisa -- Los Angeles 15 December, 1973:

I have not heard from Tusta Krsna or Siddha-Svarupa Goswamis nor do I know anything of their plans to return to New Zealand. Try to convince them to return to our Society and work cooperatively. That they have gone away is not good thing and it is a deviation from our line of parampara. Rather, avoiding faultfinding and anarchy, they should keep our standards and work maturely and not cause factions and splitting. I am not at all pleased at what they have done, but if they return let us forget what has happened and go forward. As Sannyasins they may preach and you may manage affairs. That will be very nice. We have got so much vital spiritual knowledge to distribute to the public and they are in desperate need of it. The whole world is going to hell and everyone is suffering. In light of this, how can we argue amongst one another and neglect our responsibility for reclaiming these fallen souls for going Back to Home, Back to Godhead.

1974 Correspondence

I find in both these letters you have especially desired to call Tamala Krsna Goswami to act as GBC. But he left India particularly thinking himself not very fit for management. He has now gone for preaching work with Visnujana Maharaja and recently Karandhara met him and Tamala Krsna Maharaja is now unwilling to come to India for GBC management work.
Letter to Gargamuni -- Paris 13 June, 1974:

I find in both these letters you have especially desired to call Tamala Krsna Goswami to act as GBC. But he left India particularly thinking himself not very fit for management. He has now gone for preaching work with Visnujana Maharaja and recently Karandhara met him and Tamala Krsna Maharaja is now unwilling to come to India for GBC management work. Therefore I have called Karandhara Prabhu to act as GBC in India. He has practical experience in various lines of management work. I hope he will replace Tamala Krsna Maharaja better than anyone else.

Tamala Krsna Maharaja said that you are not following the regulative principles. I do not know why you should do like that. Anyway, if there was any discrepancies in that way I hope you will rectify it and fully cooperate with Karandhara Prabhu. I am coming to India on my way to Sydney to stop for one day in Bombay on June 23rd. If you so desire you can see me in Bombay on the 23rd. Further, Brahmananda Maharaja wanted to remain in India and act as my secretary, but there is no proper man to replace him. Sometimes back you also wanted to go to Africa. If you still feel like that you can consider on the matter and I shall call Brahmananda here in India to act as my personal secretary. Hope this will meet you in good health.

I shall be glad to hear the progressive reports of your preaching, and now you may report regularly to Karandhara Prabhu and take up management affairs with him, as he has gone today to India to take over GBC affairs.
Letter to Aksayananda , Pancadravida -- Paris 14 June, 1974:

Do not be discouraged if so far the collections have not been very great in terms of money. More important than the results is the activity. Krsna wants to see that you are fully engaged with all sincerity in preaching His glories; that will please Him, not a certain amount of money. Moreover, if you remain determined in that activity, then automatically the results will come. It is like a woman who becomes married; if she immediately desires to have a child, that is not possible. But because she is associating with her husband, after due time, in 9 months she may have a child. We have to be enthusiastic, determined and patient in the execution of our duties.

Continue to send your collections to the BBT in Bombay. I shall be glad to hear the progressive reports of your preaching, and now you may report regularly to Karandhara Prabhu and take up management affairs with him, as he has gone today to India to take over GBC affairs. Hope this finds your sankirtana party members in good spirits by careful following of all regulative principles.

I do not want the preaching to be at the expense of managing. Manager must also be a preacher otherwise who will want to follow him?
Letter to Tamala Krsna -- Vrindaban 13 August, 1974:

Regarding the society's leaders emphasizing business, you should understand what is the meaning of business. Business means to help the preaching. Preaching needs financial help, otherwise, we have no need for business. So far as I understand, our book business is sufficient to support or movement. I do not want the preaching to be at the expense of managing. Manager must also be a preacher otherwise who will want to follow him?

Regarding your visiting centers and giving advice on management and preaching in many zones, yes, do it cooperatively.

1975 Correspondence

So far Kirtiraja is concerned, preaching is our first business and ordering is routine work. Anyone can learn and manage the ordering department, but preaching requires special qualification.
Letter to Ramesvara -- Johannesburg 16 October, 1975:

Concerning the expenses listed of phone calls, you should minimize phone calls. Concerning loans to temples, loans should be limited to a certain extent. Monthly installments should be regularly reminded and taken payment of.

So far Kirtiraja is concerned, preaching is our first business and ordering is routine work. Anyone can learn and manage the ordering department, but preaching requires special qualification. So Kirtiraja, if he is qualified for preaching he can be replaced for routine work of order execution.

This preaching and managing of the sankirtana parties is our real business. Do it more and Krsna will bless you more and more.
Letter to Gurudasa -- Bombay 12 November, 1975:

Please accept my blessings. I am in due receipt of your letter dated October 21, 1975 and have noted the contents with much pleasure. So I thank you very much because I see you are doing very good. Now you are doing something. So you should continue in this way. Do practical solid work. This is required. You are an old experienced devotee and I have personally trained you in so many things, so now it is your responsibility to train others otherwise what is the meaning of my training you? So do it with sincerity and know that Caitanya Mahaprabhu, He will give you all facility and you will be a success.

This preaching and managing of the sankirtana parties is our real business. Do it more and Krsna will bless you more and more. It is very good that they are paying something for the lectures.

Upon your recommendation I am accepting for brahminical initiation Locasvara das. Enclosed is his sanctified gayatri thread and also the mantra sheet. I also accept for initiation Chris Nell and hs spiritual name is Srutisagara das. His beads may be chanted on by Tamala Krsna Gosvami. A fire sacrifice should be held so the brahminical initiate can hear the mantra through the right ear from my recorded tape.

1976 Correspondence

It is a very good preaching field and our house there is one of the nicest in ISKCON. It simply requires very enthusiastic preaching and side by side very careful management.
Letter to Sukadeva -- Mayapur 4 February, 1976:

I am very glad to know that you have worked so diligently that the BBT debt has become almost nothing. It is very good that you have gone to Hawaii. It is a very good preaching field and our house there is one of the nicest in ISKCON. It simply requires very enthusiastic preaching and side by side very careful management. So I am confident that you can do both.

As you say that the mango season is fast approaching, then I will come and visit by April or May. Everyone knows that I am very fond of mangos. Actually amongst all fruits I like them most. They are considered the king of fruits. And Hawaii has very excellent mangos.

The Panca-tattva should not have long hair. It should only come to Their shoulders as you have shown in the drawing. Please correct this.

Page Title:Preaching and management
Compiler:Labangalatika, Matea
Created:22 of Nov, 2009
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=1, Con=9, Let=36
No. of Quotes:46