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Only business (Lectures)

Lectures

Bhagavad-gita As It Is Lectures

Lecture on BG 1.1 -- London, July 7, 1973:

Mahātmā means he has taken shelter of Kṛṣṇa cent percent, and his only business is to worship and glorify Kṛṣṇa. That is mahātmā. So Gandhi never believed that there was Kṛṣṇa, but he became mahātmā by popular vote. That's all. That kind of mahātmā is not accepted by the śāstra. Mahātmā is, first symptom of mahātmā is that he must be a great devotee of Kṛṣṇa.

Lecture on BG 1.43 -- London, July 30, 1973:

That is the tradition of everyone, but, especially Vaiṣṇavas. They must be very alert, very careful, how to keep Lord Viṣṇu or Kṛṣṇa satisfied. That is our only business. So you should not neglect it. Then utsanna-kula-dharmānām,... then you will spoil everything. When you have invited Viṣṇu, Kṛṣṇa, Caitanya Mahāprabhu, to accept your service, you must be very, very careful how to render service. How cleansely, how nicely you have to serve.

Lecture on BG 2.10 -- London, August 16, 1973:

196 rounds. That was his only business. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa... So sometimes somebody wants to imitate Haridāsa Ṭhākura. It is not possible. So Haridāsa Ṭhākura, when it became morning, the prostitute, "Sir, now it is morning." "Yes, next night I shall... Come next night. Today I could not finish my chanting." That was a plea. In this way three days passed. Then the prostitute became converted, fell down on his..., "Sir, I came to pollute you. Now save me, I am so fallen." So Haridāsa Ṭhākura said "Yes, I know that. I could have leaved this place immediately when you came, but I wanted that you have come to me, you may be converted to this Vaisnavism." So the prostitute became a great devotee by the mercy of... Haridāsa Ṭhākura said that "You sit down in this place. You chant Hare Kṛṣṇa before this tulasī plant. Now I am leaving this place."

Lecture on BG 2.10 -- London, August 16, 1973:

Because anyone who is in the bodily concept of life, he is no better than animal. So our all morality, all social status, all politics, all philosophy, everything is on this bodily concept of life. We want to enjoy senses. Senses means different parts of the body. So one who is interested with the body—that means one who is interested with the senses—their only business is how to... (end)

Lecture on BG 2.13 -- Pittsburgh, September 8, 1972:

That is practical. In this life also, if you become educated, then your future is very nice. If you are not educated, then your future is not so bright. Similarly, this human form of life, we can make a solution of this repeated birth and death. And that is the only business of human form of life, how to get out of these material conditions of life: birth, death, old age, and disease. We can make solution. And that solution is Kṛṣṇa consciousness.

Lecture on BG 2.17 -- (with Spanish translator) -- Mexico, February 17, 1975:

And after sometimes you become finished, means death. This is called disease. Bhava-roga. Yes. We have to cure this disease and come to our healthy standard of life. That opportunity is here in this human form of life. If you want to cure this material disease and revive your healthy condition of eternal spiritual life, the opportunity is here. Therefore our only business in this human form of life is to cure this material disease, not to aggravate it.

Lecture on BG 2.36-37 -- London, September 4, 1973:

But here, Kṛṣṇa is teaching that "You remain in one position, either it is loss or gain. Either it is victory or defeat. Either it is happiness or distress." This is brahma-bhūta (SB 4.30.20). Brahma-bhūtaḥ prasannātmā na śocati na kāṅkṣati (BG 18.54). A devotee is always prasannātmā, because his happiness is to serve Kṛṣṇa. His only business is to see Kṛṣṇa happy, that's all. This is devotion. There may be loss or gain, there may be victory or defeat, there may be distress or happiness, it doesn't matter. He's not affected with this duality. That is being taught now. Real Bhagavad-gītā begins here. Kṛṣṇa is teaching. In the last also... This will go on in different languages up to the end of the Bhagavad-gītā. Mām ekaṁ śaraṇaṁ vraja. That's all. Saṁsiddhir hari-toṣaṇam (SB 1.2.13). Bhāgavata also confirms this. You do not look after whether it is loss or gain, but you have to see whether Kṛṣṇa is satisfied. That's all. That is your only business. That is your only business.

Lecture on BG 2.39 -- London, September 12, 1973:

That is their only business. But you see the whole world. They are simply busy how to satisfy their senses. This is the cause of fall down.

Lecture on BG 3.17-20 -- New York, May 27, 1966:

He took his only business of chanting this. He was chanting daily three lakhs. Three lakhs means three hundred thousands times. Three hundred thousands times he was chanting, Hare Kṛṣṇa Hare Kṛṣṇa.

Lecture on BG 3.27 -- Melbourne, June 27, 1974:

There are two classes of men, demon and god. Those who are engaged in God consciousness they are not God but godly. And those who are not... Because this human life is meant for this purpose. Forgetting our father, forgetting our God, we are criminal within this material world. Therefore our only business is how to get out of this prison house and go back to home, back to Godhead.

So this Kṛṣṇa consciousness movement is trying to liberate these foolish persons who are entangled in this material world and changing one body after another, sometimes very happy and sometimes very distressed. This is going on.

Lecture on BG 4.8 -- Bombay, March 28, 1974:

Where the purificatory process begins? From the heart. Ceto-darpaṇa. Cittaḥ. Desires. We have got so many desires and Kṛṣṇa is so kind, He fulfills your desire, my desire. Whatever you like you can do. But you'll never be happy in that way. Therefore Kṛṣṇa said, "Give up all these nonsense desires. Simply surrender unto Me. That is your only business."

Lecture on BG 4.10 -- Bombay, March 30, 1974:

But this is not very good business. We have got this human form of life to understand Kṛṣṇa. That is the, our only business. That is Caitanya Mahāprabhu's teaching. And Kṛṣṇa is teaching personally in the Bhagavad-gītā. Why should we not take advantage of these things and make our life successful? Why we should be so much foolish? But they are. I do not why they are not taking to Kṛṣṇa consciousness. They'll take to so many other bogus things, but they will not take Kṛṣṇa.

Lecture on BG 4.10 -- Vrndavana, August 2, 1974:

Therefore intelligent persons must be aware of the miserable condition of this material existence and try to get out of it. Is there any doubt? Eh? This is the fact. So our only business is how to get out of this material existence. That is our only business, not that how we can adjust things here and become happy. That is called karmī, fools. It is a fact that so long you'll be here in this material world, however you may try to adjust things to become happy, it will be never possible. It will be never possible. They are trying to be materially happy in the western world. They do not know actually what is happiness, but material happiness means sex life. So sex life they are every day enjoying. And still, they go to the naked dance to see if there is happiness. Why there will be happiness? There cannot be any happiness. But this is adjustment. They are trying this way or that way. That's all.

Lecture on BG 4.12 -- Vrndavana, August 4, 1974:

But instead of athāto... Jīvasya tattva-jijñāsā. Jīvasya, the only business is "How, what is the aim of life, how I shall be eternally happy, how I shall get my eternal life." That is the problem. But they do not consider the real problem. They think, "Immediately I require some money. So let me worship Lord Śiva or Lord..., this, goddess Durgā, or Gaṇeśa, or Sūrya..." There are so many, recommended. So that is condemned in the Bhagavad-gītā that tad bhavaty alpa, antavat tu phalaṁ teṣāṁ tad bhavaty alpa-medhasām (BG 7.23).

Lecture on BG 4.15 -- Bombay, April 4, 1974:

So actually it is happening. We are not wonderful men. But our only business is that we are speaking only the same thing as Kṛṣṇa has spoken. That's all. There is no magic. This is the magic. If you adulterate nonsensically like a rascal, then you cannot become a spiritual master. If you simply follow what Kṛṣṇa has spoken, then you become spiritual master. Very simple thing. It doesn't require education. You can hear from your spiritual master what has Kṛṣṇa said.

Lecture on BG 4.17 -- Bombay, April 6, 1974:

So therefore our only business is to understand Kṛṣṇa. Yajñārthe karma. This is akarma. Here it is said, akarmaṇa, akarmaṇaḥ api boddhavyam, akarmaṇaś ca boddhavyam. Akarma means without reaction. Here, if we act for our sense gratification, the reaction is.... Just like a soldier is killing. He is getting gold medal. The same soldier, when comes home, if he kills one man, he is hanged. Why? He can say in the court, "Sir, when I was fighting in the battlefield, I killed so many. I got gold medal. And why you are hanging me just now?" "Because you are have done for your own sense gratification. And that you did for government sanction."

Lecture on BG 5.14-22 -- New York, August 28, 1966:

So ihaiva tair jitaḥ sargo yeṣāṁ sāmye sthitaṁ manaḥ. Sāmye sthitaṁ manaḥ. One who has cultured himself that these different activities of the material world has nothing to do with him, his only business is to become Kṛṣṇa conscious. Then it is to be understood that he has conquered death even in this present life, ihaiva. Nirdoṣaṁ hi samaṁ brahma tasmād brahmaṇi te sthitāḥ. Nirdoṣam. This sort of equilibrium in the transcendental stage of Kṛṣṇa consciousness, nirdoṣam, faultless, it is called faultless life. Nirdoṣaṁ hi samaṁ brahma. And when it is faultless, or beyond the spell of the material nature, then that is the stage of Brahman. Brahman....

Lecture on BG 5.26-29 -- Los Angeles, February 12, 1969:

It knows that "My protection is there," confident. As soon as one grows, keeps away from the mother, from the father, the so-called independence. Actually we are dependent on Kṛṣṇa. He is supplier. He is giving us food, everything. So we must have confidence. That's all. That is training. That is Kṛṣṇa conscious. Our only business should be simply to serve Kṛṣṇa. Then everything is there. Go on.

Lecture on BG 7.1 -- Los Angeles, December 2, 1968:

Best way you go on chanting. Your business is not to, I mean to say, satisfy the crowd. Your business is satisfy Kṛṣṇa, and then crowd will be automatically satisfied. We are not going to please the crowd. We are going to give them something, Kṛṣṇa. So you should be very much careful whether you are delivering Kṛṣṇa in the right way. Then they'll be satisfied. Your only business should be to satisfy Kṛṣṇa. Then everything will be satisfied. Tasmin tuṣṭe jagat tuṣṭa. If Kṛṣṇa is satisfied, then whole world is satisfied. If you pour water on the root, then it is automatically distributed in every parts of the tree. So Kṛṣṇa is the big tree, root of the big tree, and you take to watering Kṛṣṇa, chant Hare Kṛṣṇa and follow the rules and regulation, everything will be all right. Now, yes, any questions?

Lecture on BG 7.1 -- Sydney, February 16, 1973:

That awakening of love cannot be possible in other living condition than the human being. The human being, the human form of life, is therefore the perfectional stage, how to develop our love for God, or how we can love God. This is the main business of human life. Athāto brahma jijñāsā. The Vedānta-sūtra says that this life is especially meant for developing or inquiring about our love with Kṛṣṇa, or God. This is the only business. Athāto brahma jijñāsā.

Lecture on BG 7.1 -- Hyderabad, April 27, 1974:

Viḍ-bhujām means an stool-eater animal, stool-eater animal, hogs. You know. Although it is not very easily found in the cities, in our Indian villages, there are so many stool-eater hogs loitering in the street, in the village. The only business is "Where to find out stool?" This is the business. Whole day and night they are working, to find out stool. So if human being is educated to find out his eatables... Of course, the hog's eatables are the stool. They like it very much, very palatable thing. Similarly, we also, for some palatable things, we also work day and night. But śāstra says, na ayaṁ deho deha-bhājāṁ nṛloke kaṣṭān kāmān arhate. Why this human society should be trained up to work so hard simply for eating, sleeping, mating and defending? This is not good.

Lecture on BG 7.1 -- Fiji, May 24, 1975:

So this Kṛṣṇa consciousness movement is teaching throughout the whole world about the knowledge of the Absolute. There is no question of religion or dogmatism. It is a question of cultural advancement in knowledge. Every human being has got right to understand the absolute knowledge. That is the only business of human being. There is no other business. Unfortunately, for want of training, we are wasting our advanced intelligence for the same business as the cats and dogs are engaged. That is the difficulty. Cats and dogs, they cannot understand what is absolute knowledge. They are busy where to find out food, where to find out shelter, where to find out facility for sexual intercourse, and where to find out shelter to avoid danger, defense, in other words, defense.

Lecture on BG 7.1 -- Durban, October 9, 1975:

So if you... That is our only business in the human life, to understand God. We have no other business. And if you want to understand God, then you have to become purified.

Lecture on BG 7.1 -- Nairobi, October 27, 1975:

So that Kṛṣṇa is advising in this verse in the Seventh Chapter or throughout the whole Bhagavad-gītā. Kṛṣṇa is instructing us how to understand Him. That is our only business. This human form of life is meant for understanding Kṛṣṇa because we are very thickly related with Kṛṣṇa, just like father and the son. This relation cannot be broken. Maybe son is out of home, son may have forgotten, but Kṛṣṇa, the supreme father, He does not forget. He comes. Yadā yadā hi dharmasya glānir bhavati bhārata, tadātmānaṁ sṛjāmy aham (BG 4.7). So Kṛṣṇa is so kind that He has come to explain Himself, what He is. We should take advantage of it, because this human form of life is meant for understanding Kṛṣṇa. Athāto brahma jijñāsā. That is the Vedānta-sūtra. "Now you should inquire of the Absolute Truth." In the Bhāgavata also it is said, jīvasya tattva-jijñāsā nārtho yaś ceha karmabhiḥ. Jīvasya, all living entities, especially the human being, his only business is inquire about the absolute knowledge, Kṛṣṇa.

Lecture on BG 7.1 -- Bhuvanesvara, January 22, 1977:

The particular business of human being is stated in the Vedānta-sūtra: athāto brahma jijñāsā. So these four principles of life, āhāra-nidrā-bhaya-maithunam, there is no difference. Only difference is a human being can inquire about what is God or what is Brahman. Athāto brahma jijñāsā. That is the only business of human life. So a cat, a dog cannot inquire about Brahman, but the gentleman inquire about what is God. Because he is human being he could inquire like that. So there is no cause of disappointment. At least our young men in India, at least still inquiring.

Lecture on BG 7.3 -- Nairobi, October 29, 1975:

Therefore Kṛṣṇa says in the Bhagavad-gītā, bahūnāṁ janmanām ante: (BG 7.19) "After many, many births," jñānavān, "when one actually self-realized, in awareness, fully in knowledge, then he understands," vāsudevaḥ sarvam iti (BG 7.19), "Vāsudeva is the supreme everything. I am simply part and parcel of Vāsudeva, eternal servant of Vāsudeva." Vāsudevaḥ sarvam iti sa mahātmā sudurlabhaḥ (BG 7.19). That kind of perfect person, mahātmā, is very, very rare, to understand that "I am eternal servant of Kṛṣṇa. My only business is to serve Kṛṣṇa. That is my constitutional position.

Lecture on BG 9.23-24 -- New York, December 10, 1966:

But here, in our material conception of life, our only business is to encroach upon the right of others. That is our business. We are all encroaching on the rights of others. That is our business. So how you can expect peace? I do not allow even a poor animal to live. I am encroaching upon his body. The poor animal is living at the cost of God, but I am encroaching upon his rights. And still, we want to establish our right.

Lecture on BG 13.5 -- Paris, August 13, 1973:

That is your only business. Tasyaiva hetoḥ prayateta kovidaḥ. Kovida: "Those who are intelligent," tasyaiva hetoḥ, "for that thing," prayateta, "endeavor." So try to get that thing. For that thing... Na labhyate yad bhramatām upary adhaḥ (1.5.18).

Lecture on BG 13.17 -- Bombay, October 11, 1973:

So these are not our business to see. Our own business is how to revive our original consciousness. That is our only business.

Lecture on BG 16.1-3 -- Hawaii, January 29, 1975:

This is the first knowledge, that "I am not this body." Why I shall be puffed up with this body? This is superfluous. I am spirit soul. I am part and parcel of Kṛṣṇa; therefore my only business is with Kṛṣṇa.

Lecture on BG 16.1-3 -- Hawaii, January 29, 1975:

Just like your hand, part and parcel of your body. Its only business is with this body. I am taking care of this body, I am taking of this hand, this leg, this head because there is intimate relationship with this body and with this head. I am not... Suppose if you are in danger, your head is in danger, I am not going to protect.

Lecture on BG 16.2-7 -- Bombay, April 8, 1971:

The real position is, as Kṛṣṇa says, that mamaivāṁśo jīva-bhūtaḥ: (BG 15.7) "All living entities are My parts and parcels." When you realize that "I am part and parcel of Kṛṣṇa; therefore my only business is to serve Kṛṣṇa..." Just like part and parcel of my body is always serving, similarly, we, being part and parcel of Kṛṣṇa, our only business is to be engaged in devotional service of Kṛṣṇa. That is mukti. Svarūpeṇa vyavasthitiḥ (SB 2.10.6). So here Kṛṣṇa is encouraging Arjuna, mā śucaḥ: "Don't think that because I am engaging you to fight, don't think that you are demonic person." Because generally, people take, when one fights, he is considered to be violent demon. But Kṛṣṇa has already encouraged Arjuna to fight, but here he says that "These are the godly qualities."

Lecture on BG 16.8 -- Tokyo, January 28, 1975:

Why should I bother my head for meeting the demigods? We have no business. We know the supreme, and the supreme knows what I want. So I haven't got to ask even the supreme that "This thing I want." No, there is no need. He knows. He will supply because I am engaged in His business. What is our business? Why we are bothering so much in this old age? The only business is that people may know Kṛṣṇa, the supreme controller. That is our business. We have no other business. We don't want anything, either from Kṛṣṇa or from demigod or anyone. Our only business is as advised by Caitanya Mahā..., yāre dekha, tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). This is our business. We are carrying this Bhagavad-gītā as it is, and we are trying to educate people that "Here is real knowledge. Take it." This is our business. That means Kṛṣṇa is the supreme. Īśvaraḥ param... That is our only business. That is our only business, that people may know that Kṛṣṇa the Supreme Lord, that's all. We have no other business.

Lecture on BG 16.8 -- Tokyo, January 28, 1975:

So for that purpose Kṛṣṇa wants. Therefore He comes. He teaches Bhagavad-gītā, that He is the supreme. Mattaḥ parataraṁ nānyat kiñcid asti dhan... (BG 7.7). He wants to... Ahaṁ sarvasya prabhavaḥ (BG 10.8). He wants to spread this knowledge. We are spreading the same knowledge. We are helping Kṛṣṇa. Not helping, we are serving Kṛṣṇa. Caitanya Mahāprabhu comes for this mission. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). He preaches. What is Kṛṣṇa and Caitanya Mahāprabhu's mission? He simply preached Kṛṣṇa, "Chant Hare Kṛṣṇa. Understand Kṛṣṇa." So our only business is to spread that Kṛṣṇa is the Supreme Lord. So Kṛṣṇa is very, very pleased that "What I want to do—I go there, incarnate and spread—that he is doing." Therefore we are already in the direct service of the Lord, so we have nothing to ask from anybody else. If we ask anything from anybody, that is for his benefit, not for our benefit.

Lecture on BG 18.67 -- Ahmedabad, December 10, 1972:

When we become free from all designations... We have so many designations: "I am Indian," "I am American," "I am brāhmaṇa," "I am this," "I am that." These are our upādhi. I am pure soul. And as pure soul, I am part and parcel of Kṛṣṇa. My only business is to serve Kṛṣṇa. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttamā (CC Madhya 19.167). Hṛṣīkeṇa hṛṣīkeśa-sevanaṁ bhaktir ucyate (CC Madhya 19.170). Hṛṣīka, the senses, when the senses are engaged in the service of the proprietor of the sense, Hṛṣīkeśa, that is called bhakti. So nistraiguṇya means to be situated on the platform where these three guṇas cannot affect. That is nistraiguṇya.

Srimad-Bhagavatam Lectures

Lecture on SB 1.1.1 -- New York, July 6, 1972:

Bhāṣyaṁ brahma-sūtrāṇāṁ vedārtha paribhṛṁhitaḥ **. This is bhāṣya. Bhāṣya means commentary. Therefore he begins from the first aphorism of Vedānta-sūtra, janmādy asya yataḥ (SB 1.1.1), athāto brahma jijñāsā, jīvasya tattva-jijñāsā. Jīvasya tattva-jijñāsā, jīva, those who are conditioned souls, their only business is to enquire about self-realization. The piling of woods and stone is not advanced civilization. My Guru Mahārāja used to say, kāṭh pāthare mistri. If you are simply engaged how to have a skyscraper building, then we become craftsmen only, how to handle woods and stones, that's all. So much success but what we'll do with this woods and stones? You are spirit soul. Woods and stone will not give you any pleasure. That is not possible. You are not wood and stone, you are spirit soul, you must have spiritual food. Therefore in America especially, despite all material opulences, there you are becoming confused and frustrated and disappointed. Because woods and stone will not satisfy you. You must have spiritual food, that is Śrīmad-Bhāgavatam.

Lecture on SB 1.1.1 -- Caracas, February 20, 1975:

So the, as I have already said, the child enquires, "What is this, father?" Similarly, we should also enquire, "What is the origin of this universe?" Not only universe, but any item within our experience, naturally we are inclined... Just like here is a microphone. So an intelligent person is inquisitive to enquire, "Who is the manufacturer of this microphone?" Just like we enquire about a child, "Whose son he is? Who is his father?" similarly, this is human mind, to enquire about the origin. That is the only business of human being. In the Śrīmad-Bhāgavatam it is said, jīvasya tattva-jijñāsā, means the jīva, means human being especially... Jīva means all living being, but above all living beings, the human being is the most awakened consciousness. Therefore his business is to enquire about the Absolute Truth. It is said, jīvasya tattva-jijñāsā.

Lecture on SB 1.1.4 -- London, August 27, 1973:

So in this way, this naimiṣa-yajña... Svargāya lokāya. They performed yajña. That is our only business, to perform yajña. So in this Kṛṣṇa consciousness movement, because everything is being done for Kṛṣṇa, it is simply yajña. Nothing else. It is not karma. When it is karma, you are bound up by the results of karma. But if you perform yajña, you are not bound up. Karmāṇi nirdahati kintu ca bhakti-bhājām (Bs. 5.54). Bhakti-bhājām, those who are engaged in devotional service, they have no more any karma. Karma means if you do something then it will have reaction, either good or bad. But here, because everything is done for Kṛṣṇa, I haven't got to enjoy or suffer for the resultant action. Karmaṇy evādhikāras te mā phaleṣu... This is philosophy.

Lecture on SB 1.2.6 -- Delhi, November 12, 1973:

But people do not know the science, neither this science is taught in any school, college or university. But although the science is there, it is so neglected. Although it is the culture of India, the best culture of India, but unfortunately, we are bereft of this. This is our position. So we are making little our teeny effort, how to make people happy. Our only business is to make people happy. We have no other desire. We don't say that "You give us some money in exchange of your Kṛṣṇa consciousness." No. That is not our business. We are not merchants. We are spreading this Kṛṣṇa consciousness free of charge.

Lecture on SB 1.2.6 -- Mauritius, October 5, 1975:

So therefore we require to be brahma-bhūtaḥ, then prasannātmā. Then, because our only business is to see that "I am happy. I have no anxiety," that we are searching after, every one of us.

Lecture on SB 1.2.7 -- New Vrindaban, September 5, 1972:

Just like example is Mahārāja Parīkṣit. Mahārāja Parīkṣit, he had only seven days time of his life—that is the beginning of Śrīmad-Bhāgavatam. He simply heard, he listened carefully about Kṛṣṇa and he became perfect. He simply listened, he had no other business. Similarly Śukadeva Gosvāmī, he simply described, chanted about Kṛṣṇa, he became perfect. Prahlāda Mahārāja, he was being punished and chastised by his father in so many ways but he was simply remembering Kṛṣṇa. He became perfect. Hanumān, he was not even a man, he was animal, but his only business was to serve Lord Rāmacandra at any risk. He jumped over the ocean. He did not know any Vedānta philosophy, he was an animal. But he dedicated his life to serve Lord Rāmacandra. He took the risk of jumping over the sea. So in this way there are nine different process of bhakti-yoga. You can utilize all of them or you can utilize some of them, but if you stick to one only even, then your life will be successful. How life will be successful? That is also stated here, janayaty āśu vairāgyaṁ jñānaṁ ca yad ahaitukam (SB 1.2.7). By bhakti-yoga process, your original knowledge will be revived.

Lecture on SB 1.2.8 -- New Vrindaban, September 6, 1972:

Ādau śraddhā, first of all śraddhā. Śraddhā means a faith or some respect. Actually it means respect. Just like you have come here out of faith and respect. So here they're talking about God. There is temple of God, let us go there. This is faith and respect. Ādau śraddhā. This is the beginning. Now, after coming here, when you hear about God, because we, our only business is, we don't talk here politics or sociology or anything. That comes automatically as subordinate things, but our business is to talk about God. So those who talks about God, they are called saintly person.

Lecture on SB 1.2.8 -- Bombay, December 26, 1972:

So our life (is) being spoiled without Kṛṣṇa consciousness. That is our mission, that we are trying to save men from great falldown. Uttisthatā jāgrata prāpya varān nibhodata, this is the Vedic injunction. Don't sleep. Uttisthitā: "Just get up." Jāgrata: "Be awakened." Prāpya varān nibhodata. You have got this benediction of human form of life. Nibhodata. Try to understand the advantage, nibhodata. This is the only business of human birth, being, to understand his constitutional position, to understand God and relationship with God. We are avoiding this. What is the solution? Here it is clearly said, jīvasya tattva-jijñāsā nartho yaś ceha karmabhiḥ. You work hard, but what is your aim of life? Simply sense gratification. It is falling life. Jīvasya tattva-jijñāsā.

Lecture on SB 1.2.8 -- Hyderabad, April 22, 1974:

Therefore it is said that you may go on with your so-called occupational duties, but if you do not come to the platform of spiritual understanding, then it is śrama eve hi kevalam—it is simply waste of time. Simply waste of time. Because you do not catch up the ideal of your mission. Simply work like the animals and die. The bodily concept of li... Yasyātma-buddhiḥ kuṇape tri-dhātuke (SB 10.84.13). Simply thinking that "I am this body, and my only business is to satisfy the senses of the body. Not only my body, but my son's body, my grandson's body, my relative's body."

Lecture on SB 1.2.9 -- Vrndavana, October 20, 1972:

Because a foolish civilization. That's all. Everything is there. Simply you have to work little. Because this world, this material world, is made in such a way that unless you work little, you cannot get your food. That Viṣṇu Purāṇa, it is said, avidyā-karma-saṁjñānyā tṛtīyā śaktir iṣyate. Avidyā. Ignorance. (talking in background) (aside:) Ask them, not... (Hindi) Avidyā-karma-saṁjña. This material world is ignorance, darkness. Because he, people have no knowledge of that Kṛṣṇa is providing everyone food. Eko bahūnāṁ yo vidadhāti kāmān. That is the injunction of the Vedas, that one supreme one is supplying food to everyone. Eko bahūnāṁ yo vidadhāti kāmān. So Kṛṣṇa is supplying everyone. Nobody has to starve. The only business is how to develop our Kṛṣṇa consciousness. That is our only business. Tasyaiva hetoḥ prayateta kovido na labhyate yad bhramatām upary adhaḥ (SB 1.5.18). Simply if we become engaged for economic development, fulfilling the belly, and we forget our real business, developing Kṛṣṇa consciousness, that is not very intelligent work.

Lecture on SB 1.2.9-10 -- Delhi, November 14, 1973:

As soon as you get rid of these bad sinful activities, you are mukta. That is called mukti. And after mukti, tato niṣṭhā, then we have got firm conviction: "Yes, Kṛṣṇa consciousness is the only business." Tato niṣṭhā, tato ruciḥ. Then you increase your taste. Tato niṣṭhā athāsaktiḥ. Then you become attached to Kṛṣṇa.

Lecture on SB 1.2.10 -- Vrndavana, October 21, 1972:

In the Vedic, in Mahābhārata, we don't find there is any industrial development or trade development. No. Nothing like that. Why Mahābhārata? Even two hundred years ago, before the British advent, there was no industry all over the India. And they were happy. So it is not that simply by increasing your fruitive activities, karmabhiḥ, you can become happy. No, that is not possible. If you simply restrict yourself for life, inquiring about the Absolute Truth, then you'll be happy. Jīvasya tattva-jijñāsā. That is, that is the only business of the human form of life and not working hard like asses and cows.

Lecture on SB 1.2.10 -- Vrndavana, October 21, 1972:

So Kṛṣṇa has provided everyone's food. There is no necessity, necessity of becoming anxious, "Where is food? Where is food?" Every arrangement is there. Our only business is how to develop Kṛṣṇa consciousness, how to know Kṛṣṇa. And if you simply in truth, if we try to understand Kṛṣṇa, our all problems are solved. Especially this problem, this repetition of birth and death. This is solved. Tyaktvā dehaṁ punar janma naiti (BG 4.9). And that is the main problem.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

Therefore our business is to inquire about the truth. This is explained in this verse, jīvasya tattva-jijñāsā. This human life should be engaged for inquiring about the truth, anything, either of this body or of this material nature or about God, our interrelationship—so many things that have to be known. Therefore in this verse it is said that jīvasya tattva-jijñāsā. It is not our only business that simply to eat, sleep and have sex life and defend. That is not our only business.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

Therefore here it is said that jīvasya tattva-jijñāsā: "Your only business is to inquire about the truth." And that truth should be inquired from whom? Tasmād guruṁ prapadyeta jijñāsuḥ śreya uttamam (SB 11.3.21). If you are actually inquisitive to understand what is Absolute Truth, what is your life, what is the value of life, tasmād guruṁ prapadyeta. A guru is not a fashion, "Oh, such and such swamiji is a..., let me make him guru." Just like, "Oh, there is a nice dog. Keep me a dog. Let me keep here dog." And if a guru says, "Yes, whatever you are doing, you are right. You can do whatever you... You can eat whatever you like. You can do whatever...," "Oh, he is a very nice guru." And as soon as he will say, "No illicit sex life, sir, no meat-eating, no gambling, no intoxication," "Oh, Swamiji, you are very conservative." I have heard these things. That poet Allen Ginsberg, he said, "Swamiji, you are very conservative." No, I am the most liberal. You do not know. If I become conservative, then none of you will come to me.

Lecture on SB 1.2.11 -- Vrndavana, October 22, 1972:

The Bhagavad-gītā is the Kṛṣṇa-science, and it is further explained in the Śrīmad-Bhāgavatam. So the Bhāga..., Bhāgava..., Śrīmad-Bhāgavatam is explaining in tattva, in fact, in truth, what is Kṛṣṇa. So if we learn Kṛṣṇa, if we understand Kṛṣṇa, then our life is fulfilled. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). This is our only business. Try to understand what is Kṛṣṇa, what is Bhagavān. Kasmin tu bhagavo vijñāte sarvam idaṁ vijñātaṁ bhavati. If you simply try to understand Kṛṣṇa through authorities, through Kṛṣṇa, through ācāryas, not mental concoction, manufacturing something...

Lecture on SB 1.2.12 -- Vrndavana, October 23, 1972:

Before birth, the food, the child immediately require, the mother's breast, there is milk supply immediately. So by God's arrangement, the economic position is already arranged. Our only business is tattva-jijñāsā.

Lecture on SB 1.2.12 -- Delhi, November 18, 1973:

We have been discussing the instruction of Sūta Gosvāmī, what is the purpose of life. Jīvasya tattva-jijñāsā. The only business of the human being is to inquire about the Absolute Truth, tattva-jijñāsā.

Lecture on SB 1.2.15 -- Vrndavana, October 26, 1972:

Just like one man is given the chance of become some minister or magistrate. If he does very nice, he is promoted; otherwise degraded. Similarly, this human form of life is meant for understanding God. That is the only business. If we don't understand what is God, what is Kṛṣṇa and our relationship with Him, then we are missing the point. Then we become entangled, entangled. This entanglement is karma-granthi-nibandhanam, by our karma. By different kind of karma, we are becoming entangled. So to unknot this, I mean to say, binding of entanglement, (it) is also stated in the Bhagavad-gītā, yajñārthe karma, "You work simply for Yajña, for satisfaction of Yajña." Yajña-pati, Viṣṇu, or God, or Kṛṣṇa. Yajñārthe karma, anyatra karma-bandhanaḥ. "If you do not act for Kṛṣṇa, do not act for Viṣṇu, for Yajña, then karma-bandhana." Yajñārthe karmaṇaḥ anyatra karma-bandhanaḥ.

Lecture on SB 1.2.18 -- Calcutta, September 26, 1974:

So the Kṛṣṇa personally says that "You surrender unto Me." That is the only business. There is no other business. Simply to see that "Whether I am satisfying Kṛṣṇa?" So that will be possible... Here it is said that naṣṭa-prāyeṣu abhadreṣu. Not completely. There are so many dirty things within our heart. If at once it becomes all cleared, then immediately we are liberated person. And that is not possible. Gradually. Gradually, you go on hearing, hearing, śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ (SB 1.2.17). Gradually, all the dirty things will be cleansed. So naṣṭa-prāyeṣu, almost clean. Not purely, not completely clean. Even it is almost clean... Naṣṭa-prāyeṣu abhadreṣu. How it is cleansed? Nityaṁ bhāgavata-sevayā (SB 1.2.18). You serve your spiritual master, the representative of Bhagavān, bhāgavata, and you hear Śrīmad-Bhāgavatam—these are the two kind of Bhāgavatam—and you do it. Nityaṁ bhāgavata-sevayā. Naṣṭa-prāye... Almost, almost cle... Then what is that? Bhagavaty uttama-śloke bhaktir bhavati naiṣṭhikī. The result will be that you'll be fixed up in the devotional service.

Lecture on SB 1.2.23 -- Los Angeles, August 26, 1972:

Therefore this is, this creation is there. Try to understand. Why there is creation? This creation is a chance given to the conditioned soul, how to come to his senses, that living entity, that he is eternally servant of Kṛṣṇa, part and parcel. His only business is to satisfy Kṛṣṇa. So here is a chance. If we don't take this chance, then again the creation will be wound up, it will be destroyed. Again there will be creation, again another chance will be given. This is going on. Bhūtvā bhūtvā pralīyate (BG 8.19). In the Bhagavad-gītā it is said, bhūtvā bhūtvā pralīyate. It is manifested sometimes and maintained for some time and again destroyed.

Lecture on SB 1.2.28-29 -- Vrndavana, November 8, 1972:

And how can you expect good government, śūdra government? All the śūdras are taking vote by hook and crook. And they are occupying government post. Therefore their only business is..., Kali, in this age especially, mlecchā rājanya-rūpiṇaḥ, eating and drinking, eating flesh, drinking wine. Mlecchas, yavanas, they are accepting government post. What good government you can expect? Forget, forget good government for millions of years, unless you establish this varṇāśrama-dharma.

Lecture on SB 1.2.34 -- Vrndavana, November 13, 1972:

Because I see this rascal has not surrendered to Kṛṣṇa, he must be one of these groups. What is that? Duṣkṛtina, in the group of sinful life. Duṣkṛtina. Mūḍhāḥ, in the groups of rascals. Narādhamāḥ, in the groups of the lowest of the mankind. "No, they are Ph.D.s." Māyayā apahṛta-jñānāḥ. They may be Ph.D.s, but he's a rascal because māyā has taken his real knowledge. He does not know Kṛṣṇa. What is the value of his knowledge? Māyayā apahṛta-jñānā āsuraṁ bhāvam āśritāḥ. Why this is so? Now, āsuraṁ bhāva, their only business is to discard, kill God. Just like asuras. Just like Kaṁsa. His only business was how to kill Kṛṣṇa. Āsuraṁ bhāvam āśritāḥ.

Lecture on SB 1.2.34 -- Vrndavana, November 13, 1972:

So those who are asuras or the narādhamas, their only business is to, how to kill Kṛṣṇa. Just like the great scholar is saying, when Kṛṣṇa says that man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65), he's commenting, because he's a great scholar, "Not to Kṛṣṇa." Just see. "Not to Kṛṣṇa."

Lecture on SB 1.3.13 -- Los Angeles, September 18, 1972:

That is the only business of human form of life. Not like cats and dogs—how to eat, how to sleep, how to have sexual intercourse, and how to defend. These the animals know. The birds, bees, they know how to do it.

Lecture on SB 1.3.15 -- Los Angeles, September 20, 1972:

That is stated in the Caitanya-cari... We are so much engrossed by the influence of māyā that we are trying to do so many things, but our only business is how to forget Kṛṣṇa.

Lecture on SB 1.3.19 -- Los Angeles, September 24, 1972:

The difference between sura and asura... Asura means envious of the demigods. That is called asura. Sura-dviṣa. The another name of the asura, "those who are envious of devotees." That is the only business. There, two classes of men are always there. Sometimes one class in more in number, and other class is more in number. But two classes. Dvau bhūta-sargau loke (BG 16.6). "There are two classes of men, living entities." Daiva āsura eva ca.

Lecture on SB 1.3.25 -- Los Angeles, September 30, 1972:

By force. The people do not know what is government generally. They want to live peacefully. They want a secure place. So that is not their business, modern government. Their only business is how to collect tax and divide it amongst the government servants. That's all.

Lecture on SB 1.3.25 -- Los Angeles, September 30, 1972:

So this Kali-yuga has already begun. So in the beginning sandhyā, junction, Lord Buddha's description is given already. Lord Buddha will cheat the atheist class of men. God is very kind. So sammohāya sura-dviṣām (SB 1.3.24). Those who are atheists, just to bewilder them: "Yes, there is nothing after death, it is all zero, but you worship me," Lord Buddha said. "Yes, sir, we shall worship you." So the only business, God's business is, "This rascal may some way or other worship Me." Because they are rascals. So here Lord Buddha by policy induced them to worship Lord Buddha. Lord Buddha is incarnation of God. Keśava dhṛta-buddha-śarīra. His philosophy is "No, there is no God, but you worship me." But the policy is to worship God. But they do not know. They are thinking that "We are worshiping somebody, some great soul," but he does not know that he is God, incarnation of God.

Lecture on SB 1.3.27 -- Los Angeles, October 2, 1972:

Their only business is to forget Kṛṣṇa. Therefore it is material. But if Kṛṣṇa consciousness is there, the mat..., no more material world.

Lecture on SB 1.5.9-11 -- New Vrindaban, June 6, 1969:

So these books, these literatures, I mean to say, Vedic literatures, are meant for restricting our life and elevating ourself. So Nārada says that "You have explained all these religious principles, or sense gratification, economic development, very nicely. But as much labor you have taken for describing..." (break) ...na tathā vāsudevasya mahimā hy anuvarṇitaḥ. So therefore our Kṛṣṇa consciousness movement is simply for glorifying the Lord. That is the only business. Not... Other things are secondary. That is being taught. So if you want to write books, you write books by glorifying the Lord. Na yad vacaś citra-padaṁ harer yaśaḥ (SB 1.5.10).

Lecture on SB 1.5.13 -- New Vrindaban, June 16, 1969:

So you haven't got to make yourself very learned scholar or... Just like a postal peon. He's not necessarily very learned scholar or even a very literary man. His only business is to take the envelope and put it in the right place. That's all. Similarly, to spread this Kṛṣṇa consciousness, you haven't got to become a very learned scholar or literary man. You have simply to understand... Śravaṇaṁ kīrtanam (SB 7.5.23). You hear and spread this. People will be happy. Akhila-bandha-muktaye. They will be liberated from all problems. It is so nice thing.

Lecture on SB 1.5.18 -- New Vrindaban, June 22, 1969:

So these are the, I mean to say, facilities for Kṛṣṇa consciousness. And this is the only business one should take. All other things, simply waste of time. That is the instruction of Nārada. Nārada is the spiritual master within, spiritual master of the whole Vaiṣṇava sect. So he's giving the right direction, that "Don't try for anything else. Don't think that you'll be happy this way or that way. Never... Whatever happiness or distress..." (coughing) Where is water? So example is given here that tal labhyate duḥkhavat. Nobody expects a calamity or distress, but sometimes calamity overcomes us. Similarly, you should not, I mean to say, try for any artificial happiness. Whatever Kṛṣṇa gives you, be satisfied. That was the basic principle of Vedic civilization. Nobody was trying to make any artificial economic development. No. The whole history of India is like that. They were satisfied, "All right..." Even now the mass of people... In 1942 there was famine. People were dying. Still, they were..., "All right. Kṛṣṇa has given us. God has given us." That was the mentality.

Lecture on SB 1.5.22 -- Vrndavana, August 3, 1974:

That everyone is situated in some business, occupation. So it is the duty of the person, never mind in whatever occupation he is engaged, uttamaśloka-guṇānuvarṇanam, to glorify the Supreme Lord. It doesn't matter whether he is a medical man or he is an engineer or a lawyer, or whatever he may be, politician... His only business is by his occupational duties to glorify the Supreme Personality of Godhead. This is the basic principle of Kṛṣṇa consciousness movement. We do not advise that you change your place. There is no need of changing place. Sthāne sthitāḥ. This is the Brahmā's version. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You remain your, in your occupation, your position, but kindly hear. Therefore we have got so many śāstras, Vedic... Therefore the Vedic literature is known as śruti. One has to hear. But that education is lacking. Nobody is hearing the Vedic literatures. They are hearing so many other things, but not... Therefore Bhāgavata says, śrotavyādīni rājendra nṛṇāṁ santi sahasraśaḥ. Śrotavyādīni. The business is to hear.

Lecture on SB 1.5.36 -- Vrndavana, August 17, 1974:

Because my only business is to remember Kṛṣṇa. That we can do any stage of life. It does not require that you have to become a brāhmaṇa, an Indian, and so on, so on, great learned scholar in Vedic scripture. No. You may be in the far away country, in Europe, America, or you may not be in brāhmaṇa family.

Lecture on SB 1.7.6 -- Vrndavana, April 23, 1975:

Human nature should be para-duḥkha-duḥkhī. One should be very unhappy by seeing others in miserable condition. So everyone is suffering for want of Kṛṣṇa consciousness. Our only business is to awaken his Kṛṣṇa consciousness, and the whole world will be happy. Anartha upaśamaṁ sākṣād bhakti-yogam adhokṣaje, lokasya ajānataḥ. People have no knowledge about it. So we have to push on this movement. Lokasyājān..., vidvāṁś cakre sātvata-saṁhitām (SB 1.7.6). Śrīmad-Bhāgavatam. So another name of Kṛṣṇa consciousness movement is bhāgavata-dharma. Bhāgavata-dharma. If we accept it, then the whole human society will be happy.

Lecture on SB 1.7.7 -- Vrndavana, April 24, 1975:

This is the conclusion of the śāstra, that "You have got this human form of life. Your only business is how to advance in spiritual consciousness or Kṛṣṇa consciousness. This is your only business."

Lecture on SB 1.7.36-37 -- Vrndavana, September 29, 1976:

That is Yamarāja's duty. So that is... He's also dharma-vit. His name is Dharmarāja. Not that because he is punishing... Simply his only business is to punish. But still he's Dharmarāja, dharma-vit. He knows how to punish a person on religious principles.

Lecture on SB 1.7.36-37 -- Vrndavana, September 29, 1976:

We do not say that you remain very weak and lean and thin. No. You should maintain this body properly, but not that that is my only business, how to maintain this body. That is pramatta. These are some of the examples of pramatta. He does not know. Pramatta. Dehāpatya-kalatrādiṣu (SB 2.1.4). Deha, body. One is feeling secure, "I have got very strong body. I shall live forever." Rascal. Pramatta. That is not possible. Deha and apatya. Apatya means sons. "Oh, I have got so many nice sons, very earning, very obedient; therefore Yamarāja will not touch me." No, no. That is not possible. There is a very joking story in Bengal, gaye gum akale jam care na(?). Gu means stool. So one intelligent person, he thought, "I shall be free from the touch of Yamarāja by one tactics." What is that? "Stool is very obnoxious. Nobody comes to stool. So let me smear my body, whole body with stool so that Yamarāja will not come and touch me." Gaya muk gum akale jam care na(?). This is another pramatta. That crazy fellow, that he is thinking "By keeping myself dirty and obnoxious, Yamarāja is gentleman, he'll not come and touch me." This is another pramatta.

Lecture on SB 1.7.41-42 -- Vrndavana, October 2, 1976:

In all respect, you simply remain under the control of Kṛṣṇa, fully under the shelter of the lotus feet of Kṛṣṇa, then all happiness will be available without any endeavor. That is svarūpeṇa vyavasthitiḥ (SB 2.10.6). That is called mukti. Mukti means to live in this condition, that "I am Kṛṣṇa's eternal servant. He will give me all protection. My only business is to carry out His order." This is called mukti.

Lecture on SB 1.8.18-19 -- Bombay, April 9, 1971:

No, never did. Their only business was how to love Kṛṣṇa. Automatically. Without any... Of course, that stage is not easily obtained, but the śāstra says if you come to that stage, simply to love Kṛṣṇa, then you are on the highest platform of blissful life. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu (Bs. 5.38). Santaḥ, those who are devotees, they are twenty-four hours seeing God. That is to be... That is the highest stage of perfection. And by Kṛṣṇa consciousness movement, one can be brought to the platform, how to love Kṛṣṇa twenty-four hours without any cessation.

Lecture on SB 1.8.20 -- Mayapura, September 30, 1974:

So this is the system. Some way or other, we should be attached to Kṛṣṇa. Mayy āsakta-manāḥ pārtha. That is our only business, how we can be... It doesn't matter, in broken language. Sometimes... There are many Sanskrit..., I mean to say, not properly pronounced. Just like we do. We are not very expert. There are many expert Sanskrit pronouncers, the veda-mantra. And we are not so expert. But we try. We try. But the Kṛṣṇa name is there. Therefore it is sufficient. Therefore it is sufficient.

Lecture on SB 1.8.21 -- New York, April 13, 1973:

So you cannot change it. Try to change your lord, this material condition of life. That is your only business. Tasyaiva hetoḥ prayateta kovido na labhyate yad bhramatām upary adhaḥ...Bhramatām upary adhaḥ. You have tried. bhramatām upary adh... Upari means higher planetary systems. Sometimes we get our birth in higher planetary system as demigods, and sometimes, adhaḥ, as animals, as cats and dogs, germ of the stool. This is going on. This is going on according to our karma. Caitanya Mahāprabhu said: ei rūpe brahmāṇḍa bhramite kona bhāgyavān jīva (CC Madhya 19.151). Only fortunate living entity gets this opportunity of association of Kṛṣṇa and Kṛṣṇa's devotee. Then his life becomes sublime.

Lecture on SB 1.8.25 -- Vrndavana, October 5, 1974:

The Darwin's theory, because he's a rascal, he thinks that the struggle is the only business. His only observation is that the struggle is the only business: "Survival of the fittest." But he does not know how to become fit. He does not know. That is mentioned here, apunar bhava-darśanam (SB 1.8.25).

Lecture on SB 1.8.39 -- Los Angeles, May 1, 1973:

And did not return for many years? No. Kṛṣṇa actually did not leave Vṛndāvana. Because since Kṛṣṇa left Vṛndāvana, all the inhabitants of gopī, they were simply thinking of Kṛṣṇa and crying. That was their business. Mother Yaśodā, Nanda Mahārāja, Rādhārāṇī, all the gopīs, all the cows, all the calves, all the cowherd boys, their only business was to think of Kṛṣṇa and cry. Absence, separation.

Lecture on SB 1.8.41 -- Mayapura, October 21, 1974:

He was not such a fool because that is the only business. That is the only business, how one should develop Kṛṣṇa consciousness. That is the verdict of all Vedic śāstras. What is the meaning of Vedic..., studying Vedas? Vedaiś ca sarvair aham eva vedyaḥ (BG 15.15). That is the only necessity. To become educated, learned scholar and learned in Vedas, catur-vedi, tri-vedi, dvi-vedi, four-vedi... The brāhmaṇas were divided according to education. Ordinarily they must study, vedi, Vedas. Veda-pāṭhād bhaved vipraḥ. Without Vedic knowledge, nobody can become a brāhmaṇa. Veda-pāṭhād bhaved vipro brahma jānātīti brāhmaṇaḥ. And by Vedic knowledge, when one understands Brahman, the Absolute Truth, he becomes brāhmaṇa.

Lecture on SB 1.8.42 -- Mayapura, October 22, 1974:

The same story, udarendriyāṇām, that all our parts of limbs, parts of the body, limbs, and senses, they are working hard, very hard. What is the aim? To fill up the stomach. There is no other aim. Everyone is working so hard only for filling up the stomach. Udarendriyāṇām. Similarly, we, being... Mamaivāṁśo jīva-bhūtaḥ (BG 15.7). We are part and parcel of Kṛṣṇa. So our only business is to satisfy Kṛṣṇa. Then it is perfect life. That we have forgotten. Therefore Kṛṣṇa comes and says, "You rascal, you fool, you just surrender unto Me. You'll be happy. Why you are planning so many things, rascal planning? That will not make you happy." Sarva-dharmān pari... "You have planned so many rascaldom. You give up all this. Simply make, take this planning: surrender unto Me." Śaraṇāgati. Śaraṇāgati. That is the beginning of Vaiṣṇava philosophy. Ānukūlyasya saṅkalpa.

Lecture on SB 1.8.42 -- Mayapura, October 22, 1974:

So therefore we must have positive engagement. Simply negation, jagan mithyā... Why jagan mithyā? We don't say jagan mithyā. This building, this nice building, is it mithyā? It is not mithyā. It is perfectly true because here Kṛṣṇa is being worshiped, the devotees are chanting... This is life, this, truth. So why shall I say "jagan mithyā"? You have to utilize jagat in such a way that it will become truth. That process is saṁsiddhir hari-toṣaṇam (SB 1.2.13). Here only business is how Kṛṣṇa will be satisfied. That is the only business. That is perfection. To become perfect means to learn how to satisfy Kṛṣṇa. That is perfection. It doesn't require education and doesn't require big, big titles or... Nothing. You try to satisfy Kṛṣṇa. Saṁsiddhir hari-toṣaṇam (SB 1.2.13).

Lecture on SB 1.8.46 -- Mayapura, October 26, 1974:

That is mentioned in the Bhagavad-gītā. So... But still, Mahārāja Yudhiṣṭhira did not like that so many people would be killed for the sake of enthroning him, but Kṛṣṇa desired. Kṛṣṇa desired. Kṛṣṇa wanted it, that... Duryodhana, they were demonlike, simply making politics and diplomacy. Their only business was... Dhṛtarāṣṭra along with his sons, they were simply making diplomacy how to kill the Pāṇḍavas and catch over the kingdom. That was their policy.

Lecture on SB 1.8.46 -- Mayapura, October 26, 1974:

So the political head, executive head, of course, he should be intelligent to understand diplomacy and politics, but his only business is to see how people in general are in happiness. That is his business. Nowadays political parties, they are simply engaged how to keep up their position. All the political parties—I have seen personally—simply they are making plan how to keep their position in the government so they may not be dethroned, other party may not come. The whole time is wasted. When they will think of "No, the people are suffering for want of food. The people are suffering for unnecessary increase of price, although things are available in the black market. How to manage this?" That is the duty of the government first. But nobody is caring. Hundreds and thousands of people are starving, unemployment, but they are getting their fat salary, and they are satisfied. Bring income tax and divide amongst themselves, that's all.

Lecture on SB 1.10.5 -- Mayapura, June 20, 1973:

So we should use our discrimination. We... We, our only business is to become Kṛṣṇa conscious. So under Kṛṣṇa consciousness, we cannot eat anything which is not offered to Kṛṣṇa. So Kṛṣṇa says: patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Kṛṣṇa does not say that "You give me meat, eggs and fish." Kṛṣṇa does not say. When you have got Kṛṣṇa as your guest... Kṛṣṇa has come very kindly to be handled by you. He's unlimited. But He has agreed to become limited by your limited hands. This is Kṛṣṇa, this arcā-vigraha. Arcā-vigraha. If Kṛṣṇa, if you want to handle Kṛṣṇa is His gigantic universal form, you have no capacity. Therefore, Kṛṣṇa has become very small, and He's giving you chance to serve Him, to dress Him, to wash Him, to offer Him foodstuff, to offer ārātrika. Kṛṣṇa is giving these chances. So whatever Kṛṣṇa says. He's your guest. He has come very kindly. He says, "Give Me such kind of food." It is your duty to give such food. Patraṁ puṣpaṁ phalam... You cannot say, "Kṛṣṇa, this is also nice food, eggs and fish." No. That you cannot do.

Lecture on SB 1.15.21 -- Los Angeles, December 1, 1973:

Seven miles away from the surface, they can see where there is a dead corpse. So they have got good eyesight, but they are searching after dead corpse only. That is their business. These so-called scientists, philosophers, they are very much advanced, but their only business is how to become happy in this planet. That's all. That is their... Not mahātmā. Durātmā. Their mind is not very broad. What is called? Ah? What is the English word? Crippled. Mind is very crippled. Durāśayā. Therefore they are hoping against hope. They will not live here. Still, they are decorating, decorating the dead body. "This is my apartment, this is my house, this is my country, this is my skyscraper building." Painting. And one day, mṛtyuḥ sarva... Just like Hiraṇyakaśipu. He's challenging, challenging, "Where is your God?" "Ah, here is God! Come on! Finished. Finished. Here is God."

Lecture on SB 1.15.31 -- Los Angeles, December 9, 1973:

If our possession is lost, then we lament, and if we don't possess, then we hanker. So here, viśokaḥ sampattyā. When one is fully identified with Brahman... Kṛṣṇa says, sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja (BG 18.66). So when you fully surrender and you become freed from other desires: only surrender to Kṛṣṇa. That is our only business. No more any other business. That is brahma-sampattyā. Sanātha-jīvitam.

Lecture on SB 1.15.51 -- Los Angeles, December 28, 1973:

But you did not come before, so that it was to be sold. Now everywhere it is packed up. Why? Because Kṛṣṇa is there. This is practical. This is practical. There is no question of enviousness. It is practical. In Boston one Christian priest said frankly that "These boys, girls, they are our boys, our girls. Either coming from Christian group or Jew's group, they are, after all, Americans. So they did not care for anything about God. Now they are mad after God. What is this?" This is practical. There is no question of competition. It is practical. Because they are trying. They are trying. Our only business is, "Just become dear to Kṛṣṇa." That's all. Kṛṣṇa consciousness movement means "You are trying to be dear to so many things." Somebody is trying to be dear to his father, to his mother, or to his family, children, or country, community, society, nation. Everyone is trying to be dear. "I will do such and such thing for you. Please give me vote. Please make me president." They are trying. And after all, the president also is not dear, neither people is not dear. The real fact becomes disclosed after a few days when the, what is called, face covering, aḥ, mask, is over. That's all.

Lecture on SB 1.16.7 -- Los Angeles, January 4, 1974:

That is his advice, Prahlāda Mahārāja. He was talking with his classfriend, five years old. So he was teaching them that "Just become Kṛṣṇa conscious. Chant Hare Kṛṣṇa." Nārada taught him. He listened from Nārada. So he was convinced that this is the only business, how to make advancement in Kṛṣṇa consciousness by chanting Hare Kṛṣṇa mantra.

Lecture on SB 1.16.7 -- Los Angeles, January 4, 1974:

Therefore, after mixing with the prostitute, his all spiritual activities stopped. That is natural. So he became too much inclined to the prostitute, and he became a drunkard, he became a thief, he became a gambler, meat-eater, and debauch. All these qualifications he acquired, by the association of one prostitute. And in this age our only business is to mix with prostitute. Just see our position. How much fallen they should be. There is open market for prostitution. This is modern civilization. By the association of one prostitute... Ajāmila was a brāhmaṇa's son, very regulated, following all the rules and regulation. But as soon as he associated with a prostitute, he became fallen down. So this man remembered Nārāyaṇa. According to Viśvanātha Cakravartī Ṭhākura, he supports that simply calling the name of his son was not sufficient. He remembered Nārāyaṇa. But according to śāstra, that Nārāyaṇa, the holy name of the Lord, if one chants even neglectfully, he also gets the chance of being liberated. That's a fact.

Lecture on SB 1.16.8 -- Los Angeles, January 5, 1974:

But spirit soul is not this body. He is spirit. That quality is one. There is no such distinction, "This is better," "This is lower," "This is black," "This is white," "This is civilized." In the spirit soul platform, everyone is one, one. Samaḥ sarveṣu bhūteṣu. Samaḥ. Samatā. Samatā means equality. Where? Brahma-bhūtaḥ prasannātmā (BG 18.54). When one is self-realized, ahaṁ brahmāsmi... "I am not this body. I am not Christian, I am not Hindu, I am not black, I am not white, I am not fat, I am not thin. I am Brahman." Brahmāsmi. That is called Brahman. "I am spirit soul, part and parcel of God. My only business is to serve God, because I am part and parcel of God." Just like I have given several times: the part and parcel of my body is this finger. What is the duty?

Lecture on SB 1.16.23 -- Hawaii, January 19, 1974:

Therefore it is said, abodha-jāta. These rascals, who have no sense what is what, to understand, the atheist class of men, abodha-jāta, whatever they are doing, their so-called scientific advancement, material advancement, that is all their defeat, defeat, simply being defeated, simply creating problems. Even those problems are not existing in the society of birds and bees. You'll see. There may be big fire, but the birds are dancing in the street. They have no problem. Because they are living under condition as they have been offered by God. Similarly, if we also live God conscious... Ātma-tattvam. Parābhavas tāvad abodha-jāto yāvan na jijñāsata ātma-tattvam. Your only business is to inquire about the soul, about the spirit soul. Athāto brahma jijñāsā. This is the Vedānta-sūtra. This human life is meant for only inquiring about the soul. That is the only business. And besides this, whatever you are doing, you are simply being defeated, abodha-jāta, because you are all fools and rascals. And so long we'll make program how to become happy materially, your mind being absorbed in material things, not in the spiritual matter, you'll have to accept another body. This is your problem.

Lecture on SB 1.16.24 -- Los Angeles, July 14, 1974:

So if we want to be Kṛṣṇa conscious, we shall fix up our mind on Kṛṣṇa, and... How to become fixed up, that art will be given to you by the spiritual master. Therefore Viśvanātha Cakravartī Ṭhākura says in connection with the explanation of this verse, vyavasāyātmikā buddhiḥ, so he says vyavasāyātmikā buddhiḥ means to take the words of the spiritual master as life and soul. That is vyavasāya... That is called vyavasāyātmikā buddhiḥ. And Viśvanātha Cakravartī says that "Whatever I am ordered by the spiritual master, that is my life and soul. I don't care for liberation. My only business is to serve my spiritual master." And in the song you have just sung, ye prasāde... What is that? Ye prasāde...?

Lecture on SB 2.1.1 -- Delhi, November 4, 1973:

But in the Vaikuṇṭha world there is comparative devotional service. Just like Rādhārāṇī and the gopīs. They are on the same status, but the gopīs know that "Rādhārāṇī is the better worshiper than us." Therefore their only business is how to take Rādhārāṇī and join with Kṛṣṇa. This is Vaikuṇṭha understanding. They are not envious that "Kṛṣṇa loves Rādhārāṇī so much," and they are envious. No, no, not at all. They want it that "Kṛṣṇa loves Rādhārāṇī so much, and Rādhārāṇī loves..." They simply try to join Them. And they are happy, "Oh, Kṛṣṇa and Rādhārāṇī is now joined together." That is their happiness. This is Vaikuṇṭha appreciation. Here in the material world, suppose there are competition. "Oh, this girl has got such a nice lover. Then let us break it." This is material. But Vaikuṇṭha, there is everything. Everything, varieties. But that variety is concentrated on Kṛṣṇa. That is called ātma-sammataḥ. Ātmavit-sammataḥ. Ātmavit, self-realized, those who are actually on the transcendental spiritual platform. That must be approved.

Lecture on SB 2.1.2 -- Mombassa, September 13, 1971:

He does not waste his time in big, big capture(?) in the newspaper. He has no time. So those who are interested in self-realization, that is the only business for the human form of life. Human form of life means to make solution of all the problems of material life. Sukham ātyantikam. Every one of us, we are searching after happiness, that's a fact. But we are misguided. Andhā yathāndhair upanīyamāna. I am asking somebody, "Will you give me any information how I can become happy?" He is also rascal. He gives you something wrong information. And you try it and you will fall down, there is no happiness.

Lecture on SB 2.1.2 -- Vrndavana, March 17, 1974:

Nirmatsarau. Nirmatsarau means they were not en... Vaiṣṇava is not envious. Vaiṣṇava's only business is to see people, how they will... (break) ...let them go to hell. This is Prahlāda Mahārāja's philosophy. Śoce tato vimukha-cetasa indriyārtha-māyā-sukhāya bharam udvahato vimūḍhān (SB 7.9.43).

Lecture on SB 2.1.2 -- Paris, June 11, 1974:

So for them, these newspapers are very useful. But one who is fixed up in ātma-tattvam, Bhāgavata,, "I am Brahman. I am not anything of this material world," for them, there is no need of this so-called news of newspaper. There is no... Simply, they should try to understand Kṛṣṇa. That is the only business. There is no other business. And as soon as you understand Kṛṣṇa, Kṛṣṇa assures, janma karma me divyaṁ yo jānāti tattvataḥ (BG 4.9). If you simply try to under... Here is Kṛṣṇa. If you simply try to understand Kṛṣṇa... And how you'll understand? By service. By service. Kṛṣṇa has agreed that "I'll accept your service." Therefore He has come. You cannot serve Kṛṣṇa in His universal form. Now Kṛṣṇa has agreed, as you have got limited potency, you can touch Kṛṣṇa. You can touch His lotus feet. You can make dress for Kṛṣṇa with devotion. You can put the dress on Kṛṣṇa. You can prepare, according to your capacity, foodstuffs. You can offer to Kṛṣṇa, so Kṛṣṇa will eat. He says, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati, tad aham aśnāmi (BG 9.26).

Lecture on SB 2.1.3 -- Delhi, November 6, 1973:

So the gṛhamedhis, as I have described last night, they are not interested, gṛhamedhis. Apaśyatām ātma-tattvaṁ gṛheṣu gṛha-medhinām (SB 2.1.2). Gṛheṣu gṛha-medhinām. Those who are simply attached to this bodily conception of life, they are unable to see the truth. Apaśyatām ātma-tattvam. They cannot see. Their only business is... That is described here: nidrayā hriyate naktam. (aside:) Yes, come if you like. Their business is, these apaśyatām ātma-tattvam (SB 2.1.2), those who are blind, those who cannot see, the ātma-tattvam, "What I am," such persons, what is their business occupation? That is the distinction between devotee and nondevotee. A nondevotee, he is very much happy by sleeping. We have seen it practically in Western countries. You know very well, if they can sleep twenty-four,-five hours instead of twenty-four hours, they are very happy. They think that they are getting some profit. Not only Western countries. I have seen long, long ago, about fifty years ago in Calcutta, the office peons, they took letters for distributing to other men, but what do they do? They will sleep at Delhousie Square with the peon book. I have seen. They thought that "This sleeping is our gain. We are getting salary. That is another gain. But because without working I am sleeping now for three hours in Delhousie Square, it is also another gain."

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

So Śukadeva Gosvāmī, after discussing that there are many subject matter for the materialistic persons who are unaware of self-realization... The very word used: apaśyatām ātma-tattvam (SB 2.1.2), those who are looking forward for self-realization. That is the only business for human life, but our education system is so defective that there is no program for self-realization. So Śukadeva Gosvāmī recommended that we should not be bewildered by the occupation of our materialistic life. He has very clearly discussed that all of these things, they cannot give us protection. There is nice example. Just like when a fly..., a bird flies in the sky, he has to depend on his own strength. In that flying method, neither his father, neither his mother nor his children can help. If he has got sufficient strength to fly, then he is fly very smoothly. Otherwise... Take the, for example, for an aeroplane also. If it has got sufficient strength, arrangement, to fly, it will nicely fly. Otherwise, there is crash. Similarly each of us individually should be preparing for our next death. Not that we should not think that "My family, my community, my nation, my friends can help me." No. Everyone is responsible for his own activities.

Lecture on SB 2.1.5 -- Delhi, November 8, 1973:

So we are also prakṛti. We are also energy of God. And because we are trying to utilize the resources of matter, therefore material things have got value. Otherwise, it has no value, zero. But our business is... That is stated here, that because we are now entangled with this matter... The matter is not our business. Our only business is how to get out of the matter. That is our real business. If you want that business, then the prescription is here. What is that? Śrotavyaḥ kīrtitavyaś ca. Unless you hear, how you can understand your position? When you understand God, Kṛṣṇa, and you understand that you are part and parcel of God, or Kṛṣṇa, then you can understand your position: "Oh, we are part and parcel of God." Kṛṣṇa is the Supreme Person, ṣaḍ-aiśvarya-pūrṇam, full of all opulences. Just like a mad son loitering in the street, when he understands with good brain that "My father is so rich, so powerful, and why I am loitering in the street like a madman? I have no food, no shelter. I am going from this door to door and begging," then he comes to his consciousness. That is called brahma-bhūta (SB 4.30.20) stage. "Oh, I am, I am not this matter. I am spirit soul, part and parcel of God. Oh." That is consciousness.

Lecture on SB 2.1.5 -- Paris, June 13, 1974:

Therefore your only business is that you come under My control and you will be happy." Ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi mā śucaḥ: "I will give you all happiness." This is the sum and substance of Bhagavad-gītā. And anyone who agrees to be controlled, then success of life begins from that point, when he agrees. Unfortunately, at the present moment the whole world population has been taught in such a way that they do not want to be controlled. Therefore there is always chaotic condition.

Lecture on SB 2.1.7 -- Paris, June 15, 1974:

Therefore what is that paramahaṁsa stage? That is nairguṇya-sthā ramante sma guṇānukathane hareḥ. His only business is to glorify Kṛṣṇa. He does not do that... Not that "I have become paramahaṁsa. Let me eat and sleep." No. The symptom is that he cannot waste a moment without glorifying Kṛṣṇa. That is paramahaṁsa. At that time, you can know, that when you cannot remain even for a single moment without describing Kṛṣṇa, then you can know that you are on the paramahaṁsa stage. No attachment anything material; simply attachment for Kṛṣṇa. Then you can give up the regulative principles.

Lecture on SB 2.3.15 -- Los Angeles, June 1, 1972:

The dirty things are that "I am a material body; I am American; I am Indian; I am Hindu; I am Muslim; I am this; I am that." These are all different types of covering of the soul. The uncovered soul is fully conscious that "I am eternal servant of God." That's all. One has no other identification. That is called mukti. When one comes to the understanding that "I am eternal servant of Kṛṣṇa, God, and my only business is to serve Him," that is called mukti. Mukti does not mean that you will have another two hands, another two legs. No. The same thing, simply it is cleansed. Just like a man is suffering from fever. The symptoms are so many, but as soon as the fever is not there, then all the symptoms gone. So our, this fever in this material world is sense gratification. Sense gratification. This is the fever. So when we become engaged in Kṛṣṇa consciousness, this sense gratification business ceases. That is the difference. That is the test how you are becoming advanced in Kṛṣṇa consciousness.

Lecture on SB 2.3.18-19 -- Los Angeles, June 13, 1972:

So you cannot compete. Simply by competing with these things, animal life, that is not excellence of your life. Real excellence is that these animals, they cannot become Kṛṣṇa conscious. That is the difference only. You can excel with all these lower animals, trees, birds, beasts and others, so many, only by awakening your Kṛṣṇa consciousness. That is the only business. And if you lack in that matter Kṛṣṇa consciousness, then the other animals, lower animals, they are far, far advanced. They are far, far advanced. So as human being, we should consider all these points. The Bhāgavata is pointing out each and every step of our life and helping us how to become Kṛṣṇa conscious. When Nārada Muni advised Vyāsadeva that "You have written so many books, but actually they are not very much beneficial to the human society. You write such a book that they will come to Kṛṣṇa consciousness." So this Śrīmad-Bhāgavatam is especially written to bring these rascals and animals to come to Kṛṣṇa consciousness.

Lecture on SB 2.3.18-19 -- Bombay, March 23, 1977, At Cross Maidan Pandal:

India's mission is para-upakāra, not to exploit others but to do good to others. And what is the best thing to do? Because a human being also, he has got the opportunity to understand his position. He's kept into darkness that he is like animal and his only business is how to eat, how to sleep, how to mate. This kind of ignorance, at least in India, we should not desire. Let us combine together. That is my request. Take it very seriously. In America they are now taking it seriously.

Lecture on SB 3.25.11 -- Bombay, November 11, 1974:

So because we cannot do it ourself, by our own endeavor, therefore we have to take shelter of Kṛṣṇa. He will help. Ahaṁ tvāṁ sarva-pāpebhyo mokṣayiṣyāmi (BG 18.66). He'll help. Our only business is to take shelter. Therefore Devahūti says, gatāhaṁ śaraṇaṁ śaraṇyam. "You are the only shelter. Therefore I am taking shelter. And You can cut my attachment for this material life. And why You shall do it? Because I am Your eternal servant." Bhṛtya. Somehow or other... Anādi karama phale paḍi' bhavārṇava-jale, taribāre nā dekhi upāya. Bhaktivinoda Ṭhākura, that "Somehow or other, I am fallen..."

Lecture on SB 3.25.19 -- Bombay, November 19, 1974:

Why not to His servant? We have no..." If you have got this confidence, then... The śāstra says, tasyaiva hetoḥ prayateta kovidaḥ. You should simply try for perfection of life, brahma-jijñāsā. Athāto brahma jijñāsā. Janmādy asya yataḥ (SB 1.1.1). This is the only... Jīvasya tattva-jijñāsā. This is the only business. "What I am?" The answer is ahaṁ brahmāsmi, so 'ham, "I am same, Brahman." "So then, what is my relation with the Parabrahman?" Jijñāsuḥ śreya uttamam.

Lecture on SB 3.25.21 -- Bombay, November 21, 1974:

Here there is no other thing because here all the boys and girls and devotees, they are concerned with Rādhā-Kṛṣṇa. That's all. The whole business, whole day's business, whole night's business, is Rādhā-Kṛṣṇa. From early morning at three o'clock to night, ten o'clock, they have only business of Rādhā-Kṛṣṇa. That's all. Therefore they are sādhu. Therefore they are sādhu. This is the symptom of sādhu. And so many people are criticizing. So many enemies we have got. We are not getting the sanction because there are so many enemies. We are creating "nuisance." We are chanting Hare Kṛṣṇa mantra—that is nuisance. This complaint is going to the police.

Lecture on SB 3.25.29 -- Bombay, November 29, 1974:

That means after self-realization, when he understands that he is not this body... In the bodily conception of life I am thinking "I belong to this family," "I belong to this society," "I belong to the country," and so many. Ahaṁ mameti (SB 5.5.8). Janasya moho 'yam, this illusion is going on. And brahma-bhūtaḥ means one who is above this illusion. He has no more such distinction that "I am this body. I am belong to this family, I belong to this country or community." No. "I belong to Kṛṣṇa." Kṛṣṇa says jīv..., mamaivāṁśa. Kṛṣṇa says. And brahma-bhūtaḥ stage means I have realized that I am part and parcel of Kṛṣṇa and my only business is to serve Kṛṣṇa. That is Brahman realization. Therefore Kṛṣṇa says yatatām api siddhānāṁ kaścin māṁ vetti tattvataḥ (BG 7.3).

Lecture on SB 3.25.35 -- Bombay, December 4, 1974:

Just like even Kṛṣṇa, even God Himself, He was attempted to be killed by Kaṁsa. Not only that, He engaged so many demons, Pūtanā, Aghāsura, Bakāsura, Mahīśāsura, so many asuras. But Kṛṣṇa is always Kṛṣṇa. Paritrāṇāya sādhūnāṁ vināśāya ca duṣkṛtām (BG 4.8). He is able to finish these duṣkṛtas or the asuras by His omnipotency. That He can do. But the asuras are always... Their only business is to give trouble to God and His devotee.

Lecture on SB 3.26.8 -- Bombay, December 20, 1974:

You will find... All the demons—we have got description in the śāstra—their only business is to become envious of God, that's all. This is the business. Just like Kaṁsa. Kaṁsa, as soon as he heard one omen that this eighth son of his sister, Devakī, would kill him, immediately he became furious: "Oh, let me finish my sister so that there will be no eighth or first or second son. Finish the origin of..." So anyway, Vasudeva saved her. It is the duty of the husband to save, give protection to the wife. So some way or other... It was a family matter. But he promised that "I shall bring all the children to you." So this is Kaṁsa. And actually, Vasudeva, to keep his word, brought all the issues before him, and he killed. Only in case of Kṛṣṇa, he violated the promise: "No, no, I cannot allow this child to be killed." So he transferred the child from Devakī's protection to Mother Yaśodā's protection. So anyway...

Lecture on SB 3.26.18 -- Bombay, December 27, 1974:

He does not require to move. That is His inconceivable potency. Suppose I am sitting here. Suppose I have got to do something in my apartment. So unless I go there, that business cannot be performed. This is my position. But Kṛṣṇa, although He does not leave even by a step Goloka Vṛndāvana... He is always enjoying in company with Śrīmatī Rādhārāṇī: ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). His only business is ānanda, sac-cid-ānanda-vigraha (Bs. 5.1).

Lecture on SB 3.26.22 -- Bombay, December 31, 1974:

And the devotees, the Kṛṣṇa conscious persons, they know that this is all false—not false: temporary, simply bewildering. On account of contaminated consciousness, people are trying to be happy in this way, but devotees know that this kind of endeavor is simply bewildering, simply waste of time. Real business is how to purify my consciousness, come to the original Kṛṣṇa consciousness. That is real business. Svacchatvam avikāritvam. That is our real business. Caitanya Mahāprabhu's preaching is that our only business is how to revive our original consciousness. That is Kṛṣṇa consciousness. That is wanted. Without this, whatever we are doing, in the words of Śrīla Prahlāda Mahārāja, "It is all māyā-sukhāya bharam udvahato vimūḍhān, māyā-sukhāya (SB 7.9.43)."

Lecture on SB 3.26.22 -- Bombay, December 31, 1974:

This is our only business. This Hare Kṛṣṇa means, "O Kṛṣṇa, O Harā, Kṛṣṇa's energy, Rādhārāṇī, Harā..." Hari Harā. So this addressing, "O Kṛṣṇa, O Kṛṣṇa's internal potency..." Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare, chanting, addressing: "O Lord Kṛṣṇa, O the internal energy of Kṛṣṇa." So They will respond that "Why you are calling Me, or Us?" You have to submit, "Please again accept me as Your eternal servant." This is the only prayer, not that "Give me this money, this me that, this me that. Give me that." No. That is not pure devotion. That is devotion, but it is mixed. Catur-vidhā bhajante māṁ sukṛtinaḥ. That is pious life. When we ask from Kṛṣṇa anything other than devotional service, that is pious activities.

Lecture on SB 3.26.26 -- Bombay, January 3, 1975:

So we have to revive this old consti... That is the whole subject matter of the Sāṅkhya philosophy, Kapiladeva, how we are becoming degraded from the original state of Kṛṣṇa consciousness. So our only business is how to revive again. That revival is possible only by this process, bhaja vāsudevam. Vāsudevaḥ sarvam iti sa mahātmā sudurlabhaḥ (BG 7.19). Sudurlabhaḥ mahātmā, not ordinary mahātmā. Mahātmā, mahān ātmā yasya iti mahātmā.

Lecture on SB 3.26.27 -- Bombay, January 4, 1975:

"The meaning of the Vedas is completely described, and it is the original comment on Brahma-sūtra." Therefore you will see Śrīmad-Bhāgavatam begins from the words of Brahma-sūtra: jīvasya tattva-jijñāsā. As it is said in the Brahma-sūtra, athāto brahma jijñāsā, the Bhāgavata says that jīvasya tattva-jijñāsā: "The living entity's only business is to inquire about the Absolute Truth." Na yaś ceha karmabhiḥ: "No other business." Dharmārtha-kāma-mokṣa (SB 4.8.41).

Lecture on SB 3.26.41 -- Bombay, January 16, 1975:

When we are under the care of daivī-māyā, then our only business is to serve Kṛṣṇa. That is our original constitutional position, Kṛṣṇa-dāsa. As we have several times given this example, the part and parcel of my body, the finger, it is always serving the whole body according to the order, similarly, as part and parcel of God, Kṛṣṇa, our only business is to serve Him. Whatever we have got in possession...

Lecture on SB 3.26.46 -- Bombay, January 21, 1975:

So this Hare Kṛṣṇa movement is very authentic movement from the śāstra, and Caitanya Mahāprabhu practiced it, Nārada Muni practiced it. All the great sages, they practice it. The śāstra says, kīrtanād eva kṛṣṇasya mukta-saṅgaḥ paraṁ vrajet (SB 12.3.51). In this age, Kali-yuga, we are surrounded by so many faulty things checking our spiritual advancement of life. That is the only necessity of human being, the spiritual advancement of life. So far eating, sleeping, sex life, and defense, everyone is doing in his own capacity. That is not the business. That is there. Even the birds, beasts, they are doing that. The only business of human life: athāto brahma jijñāsā, to inquire about the Supreme, the same Brahman. Brahmaṇaḥ sthānam, bhāvanaṁ brahmaṇaḥ sthānam. Always think of brahma. Sarvaṁ khalv idaṁ brahma. Ahaṁ brahmāsmi. These thoughts, these activities, they are required. That is the only business. But we have manufactured so many other business and engagement, leaving aside the real business of life. So this Kṛṣṇa consciousness movement is teaching all over the world the real business of life. Those who are fortunate, they will take advantage of this movement and make his life successful.

Lecture on SB 3.26.47 -- Bombay, January 22, 1975:

So we can enter into the spiritual world, the spiritual sky. The spiritual sky is there. Sanātana. That is eternal. Sanātana. Everything eternal there. In the material world they are, everything, temporary, asat. And everything in the spiritual world, that is called sat. Oṁ tat sat. That is spiritual world. So the Vedic injunction is asato mā sad gama: "Try to transcend from this asat, material world, to go to the spiritual world, sat." Oṁ tat sat. That is actually our business. In the human form of life this is the only business: "How to transfer me to the spiritual world." Sanātana. "Because I am sanātana." Jīva-bhūtaḥ sanātanaḥ (BG 15.7). Jīva is sanātana, eternal. Na hanyate hanyamāne śarīre (BG 2.20). The jīva is never destroyed after the destruction or annihilation of this body.

Lecture on SB 5.5.2 -- London, September 17, 1969:

So here is also the statement that even... It's not required that sannyāsī is only mahātmā, but a gṛhastha can be, is also mahātmā. So gṛhastha-mahātmā, his symptoms are described: ye vā mayīśe kṛta-sauhṛdārthāḥ. Their only business is to please Kṛṣṇa. That is the first qualification. They have no other business. Ye vā mayīśe kṛta-sauhṛdārthāḥ. Then how they deal with others? A gṛhastha has to live... A sannyāsī may live alone in forest or in Himalaya or in a secluded place in Vṛndāvana or somewhere, but a gṛhastha, he has to deal with ordinary persons, so many others, businessmen or ordinary people.

Lecture on SB 5.5.2 -- London, September 17, 1969:

Then what is their dealing? Yāvad-arthāś ca loke. They deal as much as required only. That's all. I have to deal with some gentleman who is completely out of our, this Kṛṣṇa consciousness movement, but I have to deal with him. Then how I have to deal? As much as possible to avoid him, but so far the business is concerned, all right. This is all. Just like a businessman talks with another businessman so far profit is concerned. That's all. No more talk. A businessman, a lawyer, talks with his client so much... Especially in America, they cannot waste their time. Any businessman will not waste their time. They will talk. Similarly, a householder devotee whose only business is to satisfy Kṛṣṇa, they will deal with other persons...

Lecture on SB 5.5.2 -- Hyderabad, April 11, 1975:

So this movement is very scientific, authorized, Vedic, and people are accepting them. Therefore I repeatedly request our Indian brothers, "Don't neglect. Take this movement very seriously."

Lecture on SB 5.5.2 -- Hyderabad, April 13, 1975:

Vaiṣṇava qualification means completely dedicated to the service of Kṛṣṇa. Sarvopādhi vinirmuktam (CC Madhya 19.170). Even if I consider myself that I am a learned brāhmaṇa, that is also misconception. That is also not svarūpa. When one understands that "I am not brāhmaṇa, not kṣatriya, not vaiśya, not śūdra, nor American, nor Indian, nor this, nor that; simply I am spiritual part and parcel of Kṛṣṇa, and my only business is to serve Kṛṣṇa." Ānukūlyena kṛṣṇānu-śīlanam bhaktir uttamā (CC Madhya 19.167), that is first-class life. Ānukūlyena kṛṣṇānu-śīlanam. Not pratikūlyena. Pratikūlyena means against the will of Kṛṣṇa. That is pratikūla. Bhakti means ānukūla. Just like Kamsa. He was also Kṛṣṇa conscious.

Lecture on SB 5.5.2 -- Johannesburg, October 22, 1975:

They can become great soul. So how they can become great soul? Ye vā mayīśe kṛta-sauhṛdārthā. They're Such gṛhastha, householder, is not exactly meant for "How to get money, how to get money." No. Their aim is how to get friendship of the Lord. That is their aim. It doesn't matter he lives with wife and children. That doesn't matter. But what is the aim of his life? The aim of his life Mayīśe kṛta-sauhṛdārthā. This instruction is given by Ṛṣabhadeva. He is incarnation of God. Therefore He said, "One who is seeking the friendship of Me," or God, kṛta-sauhṛdārthā, "his only business is how to keep friendship with Kṛṣṇa."

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

So such person described here, because the recommendation is mahat-sevā. So it does not mean mahat is only to be found in among the sannyāsīs, or fire circle, brāhmaṇas. No. Mahat can be found in other circle also, but what is the qualification? The qualification is ye vā mayīśe kṛta-sauhṛdārthā. His only business is to keep friendly relationship with Kṛṣṇa. That is the first qualification.

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

Generally people, they're interested how to maintain this body, because they are in bodily concept of life. Just like we pass through the streets, there are so many shopkeepers, and they're all decorating their shop to supply the needs of the body. Cloth shop, tailor shop, wine shop, this shop, that shop, but what are these shops? Dehambhara-vārtikeṣu, they are simply interested in maintaining this body, that's all. This is only business in the big, big cities, you'll find that business is going on, how to maintain this body. There is advertisement, as you look just like a human being, not some, something advertisement. So that is going on. We, our business at the present moment in conditioned life, nidrayā hriyate naktam. At night we sleep, and vyavāyena ca vā vayaḥ. Vyavāyena means sex. At night our business is to sleep, and to indulge in sex. In this way we are wasting time, night. And daytime, divā cārthehayā rājan kuṭumba-bharaṇena vā (SB 2.1.3). And in the daytime, we are very busy going this side, that side. Why? To get some money, div ā ca artha ihayā. Desiring where I shall get money? Where I shall get money? Divā cārthehayā, and as soon as I get money, I spend it, kuṭumba-bharaṇena vā, to maintain our family. So where is time for Kṛṣṇa consciousness? There is no time sir.

Lecture on SB 5.5.3 -- Hyderabad, April 15, 1975:

So one should not be interested in that way. Therefore it is said, that, dehambhara-vārtikeṣu, those who are busy only for maintenance of this body, to such person, he is not interested, na prīti-yuktā. This is the sign. He, he may be a gṛhastha, it does not matter, but he is interested with Kṛṣṇa's business, not dehambhara-vārtikeṣu. Those who are interested with this body only, with them he has no interest. This is the sign. That is also mahātmā. Ye vā mayīśe kṛta-sauhṛdārthā, his only business is how to keep friendship with Kṛṣṇa. That is his only business. Then he is mahātmā. And so far janeṣu, people in general, who are simply interested how to maintain this body, janeṣu dehambhara-vārtikeṣu. And, then what about his family?

Lecture on SB 5.5.3 -- Vrndavana, October 25, 1976:

So these mahātmās, tyāgīs. Generally, they are sannyāsīs. And so far other mahātmās also, it does not mean only the sannyāsī can be mahātmā. No. Gṛhasthas also can be mahātmā. How gṛhasthas can be mahātmās, that is explained in the next verse: ye vā mayīśe kṛta-sauhṛdārthā. His only business is to satisfy Kṛṣṇa. That is... Otherwise, here it is said, jāyātmaja-rātimatsu gṛheṣu. He has no interest in so-called family life, wife, children, friends, and nationality. No. Ye vā mayīśe kṛta-sauhṛdārthā. Only interest is how to please Kṛṣṇa. Such person, he is also mahātmā. Not that only the mahātmās who are renounced order. There are gṛhasthas also. Just like Advaita Ācārya, He was gṛhastha. He became very, very sorry that people are so much suffering. "It is not in My power to elevate them. Unless Kṛṣṇa personally comes, it is not possible." Therefore He offered to Lord Viṣṇu Gaṅgā-jāl, tulasī, praying, "Please come. People are very much suffering. So if You come..." And on His request Kṛṣṇa came in the form of Caitanya Mahāprabhu. So it is not that a gṛhastha cannot be mahātmā.

Lecture on SB 5.5.3 -- Vrndavana, October 25, 1976:

All gaura-bhakta-vṛndas, they were gṛhasthas. Even Caitanya Mahāprabhu was also gṛhastha. But their only business was to satisfy Kṛṣṇa: ye vā mayīśe kṛta-sauhṛdārthā janeṣu dehambhara-vārtikeṣu gṛheṣu jāyātmaja-rātimatsu na prīti. And the ordinary gṛhasthas, they are called gṛhamedhi, they are simply interested with family life, not for the people in general. So a gṛhastha can be a mahātmā also if he is broad-minded, how to do benefit to the mass of people by introducing Kṛṣṇa consciousness.

Lecture on SB 5.5.5 -- Stockholm, September 10, 1973:

So when one comes to understand that "This is my business, this my goodness, everything, it is all useless. Unless I become attached, I am a devotee of Vāsudeva, Kṛṣṇa, all these attempts are simply futile attempts," that is enlightenment. When one understands, "Yes, my only business is to surrender to Kṛṣṇa, to love Kṛṣṇa," then he is to be understood, he is enlightened, educated. Ei rūpe brahmāṇḍa bhramite kona bhāgyavān (CC Madhya 19.151). That is fortune.

Lecture on SB 5.5.7 -- Vrndavana, October 29, 1976:

This is our only business. But forgetting this business, gata-smṛtir vindati tatra tāpān. Whatever business we are doing, we are simply suffering. Tāpān āsādya, he is actually tasting miserable condition. Then how they are working? This is the conclusion of this verse, how they are being baffled in every stage, and how they are working so hard.

Lecture on SB 5.6.2 -- Vrndavana, November 24, 1976:

But this is the business in the human...Tapaḥ. That is the instruction. Tapo divyaṁ putrakā yena śuddhyed sattva (SB 5.5.1). You must purify your existence. This is the only business of human life, tapasya. So tapasya means brahmacārī. Tapasā brahmacaryeṇa (SB 6.1.13). Tapasya means brahmacaryeṇa, no sex life. That is tapasya, real tapasya. Tapasā brahmacaryeṇa śamena damena ca. Even if you practice yoga system, this regulation must be followed, celibacy, not that fashion yoga system. Now in your country there are so many transcendental yogis, and they say, "Yes, whatever you like, you can do. God has given you senses, you must enjoy." These are manufactured cheating processes. But actually yoga means indriya-samyamaḥ. Yoga indriya-saṁyamaḥ. Not gymnastic. That is not yoga. Yoga indriya-saṁyamaḥ. Mind control. The same thing, mind control. So mind you cannot control unless your mind is fully engaged in the service of Kṛṣṇa. Sa vai manaḥ kṛṣṇa padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane (SB 9.4.18). These are the examples.

Lecture on SB 6.1.6 -- Honolulu, June 8, 1975:

That should be the begging: "Hare Kṛṣṇa," means... Hare means "O the energy of God and Kṛṣṇa. O Kṛṣṇa, Lord Kṛṣṇa, please engage me in Your service." This is Hare Kṛṣṇa. Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. It is simply praying, "O my Lord Kṛṣṇa, O Śrīmatī Rādhārāṇī, Kṛṣṇa's energy, kindly engage me in Your service." That's all. Finished all business. This is Vaiṣṇava. So Vaiṣṇava has no necessity. He knows that "I have no necessity. My only business is to serve Kṛṣṇa." Therefore he is happy in all conditions.

Lecture on SB 6.1.14 -- Bombay, November 10, 1970:

So sādhava. Sādhava, Śrīdhara Swami is giving note, niṣkāma, those who have no desire. So this desire..., niṣkāma means those who have no desire for sense gratification. They are sādhu. And who are they? Devotees. Akāma. Their other name is akāma. They have no desires. Personally they have no desires. Their only business is how to satisfy Kṛṣṇa. That is their only desire. That is natural. Because we are eternally servants of Kṛṣṇa, or God, our desire should be how to please God, how to please Kṛṣṇa. Just like obedient servant, sincere servant, they are always waiting for the order of the master, and they try how to please him, how to make him happy. Of course, this is not possible in this material world. Material world nobody is servant of anybody.

Lecture on SB 6.1.18 -- Denver, July 1, 1975:

So why should we be morose? Why should we be unhappy? Because we are now at the present moment covered with the sinful reaction of our life. So if we purify ourself... Tapasā brahmacaryeṇa (SB 6.1.13). We have already discussed, or that will be discussed later. The human life is meant for that. Purify. Don't keep yourself unclean. Purify. Then you regain your original, spiritual life. That is the only business.

Lecture on SB 6.1.55 -- London, August 13, 1975:

Or only business is to fulfill the desire of Kṛṣṇa, not to fulfill our desire. That is... That is not bhakti. That is jñāna or karma. But fulfill the desire of Kṛṣṇa, that is bhakti. Ānukūlyena kṛṣṇānuśīlanaṁ bhaktir uttama (CC Madhya 19.167). This is first-class bhakti.

Lecture on SB 6.1.64-65 -- Vrndavana, September 1, 1975:

Therefore tām eva toṣayām āsa: "His only business was how to please her." Now they require money. So he was not earning money, but pitṛyeṇa, whatever money he inherited from the father's earning... The son generally inherits father's property. He was the only son. So he was squandering the father's money in that way just to please that śūdrāṇī-tām eva toṣayām āsa pitṛyenārthena yāvatā—as much as possible. If he could get more money, then he would have spent them only for that women.

Lecture on SB 6.2.4 -- Vrndavana, September 8, 1975:

So we have taken this Bhāgavatam. We should be very, very careful to become first-class men so that others will follow. Sa yat pramāṇaṁ kurute. If you become a first-class man, sa yat pramāṇam, whatever you will do, lokas tad anuvartate, people will follow, naturally. Lokas tad anuvartate. Unfortunately nowadays first-class man means kill Kṛṣṇa. This is first-class man. All these so-called rascal scholars of Bhagavad-gītā, their only business is how to kill Kṛṣṇa, pounce Him, (Kamsa?), as Kamsa was planning how to kill Kṛṣṇa. That was his plan, demon. He was also thinking of Kṛṣṇa, but he was thinking Kṛṣṇa, how to kill Him.

Lecture on SB 6.2.12-14 -- Allahabad, January 17, 1971, at Kumbha-mela:

Citta means the heart, and śodhaka, the purifying process. So instead of taking yourself to these prescribed ritualistic ceremonies, if you simply engage your mind in describing or glorifying the Supreme Personality of Godhead... That is our process. Our only objective is how to glorify the Supreme Personality of Godhead. We are writing books, we are publishing magazines, we are preaching, we are going everywhere—just to glorify the Supreme Personality of Godhead, Kṛṣṇa. That is our only business. This process is recommended here, citta-śodhaka. If you sit down and write some article on Kṛṣṇa, that means you have to concentrate on Kṛṣṇa's activities or Kṛṣṇa's devotees' activities, and that very process will purify your heart.

Lecture on SB 6.2.17 -- Vrndavana, September 20, 1975:

So purification means to stop this low-grade life. And low-grade life is there. Otherwise wherefrom they are coming? These cats and dogs and other lower animals, wherefrom they are coming? Karmaṇā daiva-netreṇa jantur deha upapatti (SB 3.31.1). We are creating the facility for the next body, karmana. Therefore it has to be purified. That is called tapaḥ. Tapo divyaṁ-putrakā yena śuddhyet (SB 5.5.1). This is the... "My dear boys..." Ṛṣabhādeva instructed His children, hundred sons, "My dear boys, just prepare yourself for tapasya." That is the whole Vedic civilization, tapasya. Tapo divyaṁ. Tapasya for realizing God. This is the only business of the human life, not any other business. Any other business will not help you. Otherwise everyone would have been very rich man. Everyone is trying, whole day and night working. Does it mean that everyone is becoming Birla and like that? No. That is not possible. You can get only what is destined to you, not more than that. You cannot get more than that. Therefore śāstra says, tasyaiva hetoḥ prayeteta kovido. Tasyaiva hetoḥ prayeteta kovido na labhyate yad bhramatām upary adhaḥ (1.5.18). We are, by the impelling of the material nature—prakṛteḥ kriyamāṇāni guṇaiḥ karmāṇi sarvaśaḥ (BG 3.27)—we are wandering throughout the whole universe in different types of bodies, in different planets, but we are not getting released. Therefore our only business is to get released from this repetition of birth and death.

Lecture on SB 6.3.16-17 -- Gorakhpur, February 10, 1971:

So that is wanted. So we should not try to see God. Then we'll be baffled. Sometimes if, trying, trying, if I baffled—I cannot see—then I'll conclude, "There is no God. If there was God, I prayed so much and He did not appear before me. Oh, this... It is all humbug." You see? So pure devotion means anyābhilāṣitā-śūnyam (Brs. 1.1.11), without any desire. Simply one desire, that "How I shall be able to satisfy Kṛṣṇa?" That registered... Where is Mr. Singh? He was saying that "I shall do my duty, and I do not want to know whether Kṛṣṇa is pleased or not pleased." This is not bhakti. This is not bhakti. Bhakti means the bhakta's only business is to understand whether Kṛṣṇa is pleased by my activity. That is bhakta's business. But because they have no relationship with God, they are puzzled that "How I shall understand whether Kṛṣṇa is pleased or not?" They are puzzled.

Lecture on SB 7.6.1 Excerpt -- Toronto, June 17, 1976:

So here is the order of God: sarva-dharmān parityajya... So where Bhagavad-gītā ends, the Śrīmad-Bhāgavatam begins there, from that point. So here is another instance. Prahlāda Mahārāja, he is teaching that: kaumāra ācaret prajño dharmān bhāgavatān iha (SB 7.6.1). Iha, in this life, our only duty is to understand the bhāgavata-dharma, how to serve God. That is the only business. There is no other business. That is the only business of human life.

Lecture on SB 7.6.4 -- Vrndavana, December 5, 1975:

That is the only business of human life. Don't try to make economic development, dharmārtha-kāma-mokṣa (SB 4.8.41). Don't try to become a religious person also. Religious person means strictly following the rules and regulation of varṇāśrama-dharma. That is called religious.

Lecture on SB 7.6.6 -- New Vrindaban, June 22, 1976:

So actually this life is meant for this purpose. Śravaṇaṁ kīrtanaṁ viṣṇoḥ (SB 7.5.23). There is no other purpose. All other activities secondary. So those who are very much advanced in spiritual life, just like the brāhmaṇas, the sannyāsīs, they did not bother about what to eat, where to sleep. Sex life is completely forgotten. Even what to eat, where to sleep, there is no such consideration. Simply engaged in Kṛṣṇa consciousness. That is only business.

Lecture on SB 7.9.8 -- Hawaii, March 21, 1969:

What is the business? Only business: to fill up the belly. That's all. But after all qualification, if one has to do the same thing just to fill up the belly, working twelve hours, fourteen hours, then what is this civilization? Has this civilization given the opportunity that "Oh, you have no more to work. Simply sit down, every, all comforts." You can say some of the rich men, they are employing like that, but they are enjoying at the cost of others.

Lecture on SB 7.9.34 -- Mayapur, March 12, 1976:

This is the only business, because as soon as you know Kṛṣṇa, your life is successful in which way, eh? The success is tyaktvā dehaṁ punar janma naiti (BG 4.9). This is success. This body should be the last acceptance of material body. That is success. Otherwise, if you continue, tathā dehāntara-prāptiḥ... (BG 2.13). These foolish people, they do not know that dehāntara, there is change of body. Change of body is there already.

Lecture on SB 7.9.43 -- Calcutta, March 23, 1976:

Therefore we should be very much strictly follower of the Vaiṣṇava principle. Vaiṣṇava's only business is how to deliver these fallen souls. Caitanya Mahāprabhu, He appeared as a Vaiṣṇava. The business is to deliver. Māyā-mṛgaṁ dayitayepsitam anvadhāvat (SB 11.5.34). He was born in a very nice brāhmaṇa family, very beautiful body. Everyone liked Him. By His command He could gather hundreds of thousands of people in one night to make civil disobedience movement. He was so popular when He was only twenty or twenty-one years old, and He had His beautiful wife, very affectionate mother, very good position in the society, and still, He gave up everything. Why? Māyā-mṛgaṁ dayitayepsitam anvadhāvat, that "If I do not deliver these fallen souls entrapped in māyā, then who will do it?" So that is for this purpose, Kṛṣṇa comes. For this purpose, Caitanya Mahāprabhu comes, the same purpose, as Prahlāda Mahārāja says, śoce tato vimukha-cetasa vimūḍhān. "These rascals, they have forgotten You and making plan to be happy."

Lecture on SB 7.9.52 -- Vrndavana, April 7, 1976:

So don't be depressed. Try to please Kṛṣṇa. That's all. That is our only business. That is our only business, whether Kṛṣṇa is satisfied or not. Then it is, everything, all right. Prīto 'ham. Prīto 'ham. Here it is said, prahlāda bhadra bhadraṁ te prīto 'ham: (SB 7.9.52) "I am fully satisfied upon you." Try to satisfy Kṛṣṇa.

Lecture on SB 7th Canto -- Calcutta, March 7, 1972:

One's business should be that he may not change his position. Means he may remain a gṛhastha, he may remain a brāhmaṇa or śūdra or a sannyāsī, it doesn't matter. In whatever position he is, he is all right. The only business is that you should not be proud of mental speculation, jñāna-tyāga. You have to give up this practice of mental speculation, but you try to understand the Supreme Lord by hearing from a realized soul.

Lecture on SB Lecture -- Melbourne, May 19, 1975:

Just like in your body you have got so many parts and parcels. You have got the hands, you have got the legs, you have got the head, you have got the fingers, you have got the ear, you have got the nose—so many parts. So what is the business of all these parts of your body? The business of parts of the body to maintain the body properly, to serve the body. Just like this finger is there. I am feeling some incomfort; immediately my finger comes and serves, automatically. Therefore the conclusion is that it is the business of the part and parcel of God to serve God. That is the only business. Natural business. So when you are engaged in the service of the Lord, because you understand—by chanting the holy names Lord you will understand who is Lord and what is His advice, what does He want service from me—then you will be engaged in that service. That is the perfection of your life. This is Kṛṣṇa consciousness movement. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ śreyaḥ-kairava-candrikā-vitaraṇam (CC Antya 20.12).

Nectar of Devotion Lectures

The Nectar of Devotion -- Bombay, December 28, 1972:

The rascals, they will not understand Kṛṣṇa as Kṛṣṇa says. The rascal will mislead other and mislead himself. He'll go himself to hell and he'll drag all others to the hell. This is going on. This is going on. Everything is there, very plain and clear. One has to act according to that. He gets the benefit. But they, they will not allow. These rascal leaders, they'll not allow. They will be represent Kṛṣṇa as something else. The, the only business is to kill Kṛṣṇa. That's all. Not to accept Kṛṣṇa is fact. All the big commentaries on Bhagavad-gītā, you'll see. They're simply trying to make Kṛṣṇa is not a fact. It is some fictitious. It is some story, mental speculation. This is their business. Demonic. So the condition is very, I mean to say, dangerous. People are being misled.

The Nectar of Devotion -- Vrndavana, October 24, 1972:

So we should be very careful. If we are... Because our only business is yato bhaktir adhokṣaje, to increase our loving propensity for Kṛṣṇa, Adhokṣaja, who is beyond the reach of our senses. Kṛṣṇa's another name is Adhokṣaja, "beyond the reaches of senses." Anubhāva. We can perceive Kṛṣṇa's there, but not that by our senses. We can touch, we can see, we can smell. That we shall do as we increase, as we purify our senses. Sevonmukhe hi jihvādau (Brs. 1.2.234). Not immediately. Just like Sanātana Gosvāmī. He was talking with his Deity. So as we make advancement in spiritual consciousness, Kṛṣṇa will talk with us directly. The Deity will talk with you. There are many instances. In Vṛndāvana, there was Gopāla, Sākṣi-Gopāla.

The Nectar of Devotion -- Bombay, January 8, 1973:

Kṛṣṇa is unknown, a black thing. A Māyāvādī, great philosopher of this city, he has explained like that. The Māyāvādī philosopher, Dr. Radhakrishnan, "It is not to Kṛṣṇa." So the Māyāvādīs' only business is—because they're avaiṣṇava not Vaiṣṇava—only business is to kill Kṛṣṇa. Sanātana Gosvāmī has, in his Hari-bhakti-vilāsa, has very strongly recommended that, "Don't hear anything from, about Kṛṣṇa, from the Māyāvādīs or the avaiṣṇavas."

The Nectar of Devotion -- Vrndavana, November 1, 1972:

So that activity and karmīs' activity, there is difference. The karmī's activity is on upādhi. "I am American," "I am Indian," "I am Hindu," "I am Muslim," "I am Christian." With this upādhi, we are acting. But bhakti means without upādhi. Sarvopādhi-virnirmuktam. Activity without upādhi. Working not as American. Working not as Indian. Working not as Hindu. Working not as Muslim. That is sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170). If we think that "I am Christian," "I am Hindu," "I am American," that is with upādhi. When we purely think that "We are...," or "I am servant of Kṛṣṇa. My only business is to satisfy Kṛṣṇa," that activity is called bhakti. If I become interested in some party, that is not...

The Nectar of Devotion -- Vrndavana, November 11, 1972:

So people do not know that our only business is to take shelter of the lotus feet of Kṛṣṇa. That is the only business. We have no other business. Any other business means we are becoming entangled in this material world. And the aim of human life is to get out of these clutches of material world. People do not know it. They do not know. Na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). So it is very difficult; still, Caitanya Mahāprabhu ordered to distribute this knowledge all over the world. So let us try. Even the people do not take our instruction, that is not our disqualification.

The Nectar of Devotion -- Calcutta, January 25, 1973:

One has got tendency for a certain thing. That tendency can be engaged in Kṛṣṇa's service also. It is not difficult. Simply it requires training and guidance. Sva-karmaṇā tam abhyarcya, saṁsiddhi labhate naraḥ (BG 18.46). One has got a particular tendency to work. By that work, if it is nicely done, you can satisfy Kṛṣṇa. Our only business is to satisfy Kṛṣṇa. Svanuṣṭhitasya dharmasya saṁsiddhir hari-toṣaṇam (SB 1.2.13). Whatever business you may have, it doesn't matter. Whatever talent you have got, it doesn't matter. If you can utilize that talent for Kṛṣṇa's satisfaction, then your life is successful.

The Nectar of Devotion -- Vrndavana, November 14, 1972:

Kīrtanīyaḥ, to chant the glories of the Supreme Personality of Godhead, there are so many impediments. You are experiencing that our only business is to chant Hare Kṛṣṇa mantra, but there are so many enemies also. There are many friends—we have got more friends than enemies; still, there are so many enemies also, criticizing. Therefore Caitanya Mahāprabhu predicted that this criticism would be there. Even when Caitanya Mahāprabhu was preaching this Hare Kṛṣṇa mantra...

Sri Caitanya-caritamrta Lectures

Lecture on CC Adi-lila 1.1 -- Mayapur, March 25, 1975:

That is the characteristic of Śrī Kṛṣṇa Caitanya Mahāprabhu. And therefore He is described in the Śrīmad-Bhāgavatam, Eleventh Canto, kṛṣṇa-varṇaṁ tviṣākṛṣṇam (SB 11.5.32). Kṛṣṇa-varṇam: He belongs to the same category, Kṛṣṇa. Or He is describing Kṛṣṇa always. His only business is to describe Kṛṣṇa. But His complexion is not Kṛṣṇa, akṛṣṇa. Akṛṣṇa. Akṛṣṇa means white. Because Kṛṣṇa had many colors. One of the colors was pīta, golden, golden avatāra. So, tviṣākṛṣṇaṁ sāṅgopāṅgāstra-pārṣadam. This sāṅgopāṅgāstra-pārṣadam is described here, that gurūn, īśam, īśa-bhaktān, īśāvatārakān tat-prakāśāṁś ca tat-chaktiḥ. This is sāṅgopāṅga.

Lecture on CC Adi-lila 1.3 -- Mayapur, March 27, 1975:

And then it is explained, athāto brahma jijñāsā. That is explained in the Śrīmad-Bhāgavatam. Jīvasya tattva-jijñāsā: "Jīvasya, for living being, the only business is to enquire about the Absolute Truth." That is the only business. People are in trouble because they have given up their real business. Human life is meant for this business, brahma-jijñāsā, to enquire about the Absolute Truth. We have been given so many facilities by nature.

Lecture on CC Adi-lila 7.119 -- Gorakhpur, February 17, 1971:

He's acting as the little son of Yaśodā, and His only business is how to please the inhabitants of Vṛndāvana. Yaśodā-nandana brajajana-rañjana. And yāmuna-tīra-vana-cārī. And He's wandering in the forest of Vṛndāvana on the bank of the Yamunā. This is the actual picture of the Supreme Personality of Godhead. But Brahmā, Indra, big, big demigods, they are also bewildered. They are sometimes mistaken, that "How this cowherd boy can become the Supreme Personality of Godhead?" Just like some of us think like that. But those who are thinking like that, for them also, there is manifestation of Kṛṣṇa's supremacy.

Lecture on CC Madhya-lila 6.154-155 -- Gorakhpur, February 19, 1971 (Krsna Niketan):

And the process is very simple. Why do you losing the opportunity? Don't do it. Ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇam (CC Antya 20.12).

Lecture on CC Madhya-lila 20.98-99 -- Washington, D.C., July 4, 1976:

That is the only business. But on account of being manda, we have invented so many other occupational duties. That is... According to... That is a fact, not according to Vaiṣṇava philosophy, but that is a fact. We may improve the standard of living condition. So living condition, that is bodily concept of life. I am sitting in this comfortable siṁhāsana. That's all. I can sit down also on the floor. It does not make much difference. According to time, circumstances... So life... So we are combination of spirit and matter. This body is matter, and the moving force which is moving this body, that is spirit soul. So we are manda. We are so dull that the highest learned man and the so-called scientist and philosopher, they cannot understand this distinction. They think this body is everything. But that is not the fact. Body is not everything.

Lecture on CC Madhya-lila 20.98-99 -- Washington, D.C., July 4, 1976:

So what is our real interest? By evolutionary process, after going through so many forms of life, jalajā nava-lakṣāṇi sthāvarā lakṣa-viṁśati kṛmayo rudra-saṅkhyakāḥ, in this way, eight million forms of life, and we have got this human form of life. So this life especially meant for athāto brahma jijñāsā. Simply to understand our spiritual identity, the Absolute Truth, that is the only business. But we are... We have got the intelligence more than the cats and dogs. They cannot inquire about the spiritual identity, and if we keep ourself in darkness without understanding our spiritual identity, then we are no better than the dogs and cats. Therefore he said, nīca jāti: "I have no information about the soul." Nīca jāti. Just like dogs. It is a class.

Lecture on CC Madhya-lila 20.105 -- New York, July 11, 1976:

Divya-jñāna hṛde prokāśito. What is that divya-jñāna? Divya-jñāna is that we are all servant of Kṛṣṇa, and our only business is to serve Kṛṣṇa. Divya-jñāna. This is divya-jñāna. It is not difficult at all. Simply we have... We have become servant of so many things—servant of society, servant of community, servant of country, servant of wife, servant of children, servant of dog and so many. "Now let me become servant of Kṛṣṇa." This is divya-jñāna. Dīkṣā. Dīkṣā means from this divya-jñāna. That is dī. And kṣā means kṣapayati, expands. Then?

Lecture on CC Madhya-lila 25.36-40 -- San Francisco, January 23, 1967:

Because the body means there are different senses, and if we can gratify the senses we think that we are happy. This is madness. Ṛṣabhādeva says, nūnaṁ pramattaḥ kurute vikarma yad indriya-prītaya āpṛṇoti (SB 5.5.4). The only business is sense gratification. He says, na sādhu manye: "This is not very good." Sādhu means good. Just to distinguish between the body of the Supreme Lord, Kṛṣṇa, and our body, here the body of Kṛṣṇa is said, ānanda-mātram. Ānanda-mātram, simply full of..., reservoir of all pleasures. So because we are part and parcel of the Supreme Lord, we have also ānanda-mātram, simply blissful body we have got. That is called spiritual body. But because we have become mad, we have identified that this material body as "I am." Therefore And material body means sense gratification. There is no other alternative. To enjoy this material body means to gratify the senses.

Sri Brahma-samhita Lectures

Lecture on Brahma-samhita, Lecture -- Los Angeles, November 9, 1968:

So janma, mṛtyu, jarā, and vyādhi, and disease. You are counteracting one disease; another disease is coming out. They complain that "India is poor. There are so many diseases," but here there are so many cancer. So you cannot stop this, the nature's way. Janma-mṛtyu-jarā-vyādhi (BG 13.9). Your only business is to find out Brahman. That is your business. Nature has given you sufficient means to live very comfortably everywhere. If you get a piece of land and one cow, your whole economic question is solved. You haven't got to go fifty miles for working. There is no necessity. Wherever you are living, take little land and keep one cow. Your economic question is solved. So nature has given you all facilities.

Festival Lectures

Nrsimha-caturdasi Lord Nrsimhadeva's Appearance Day -- Srimad-Bhagavatam 7.5.22-34 -- Los Angeles, May 27, 1972:

"Their only business is chewing the chewed." They have no other ways. Gṛha-vratānām, those who want to be happy materially, actually they are chewing the chewed. Material happiness means sex life, ultimate, utmost, topmost happiness. So people are simply trying to, how to utilize this sex life in so many ways, in pictures and in... I do not wish to discuss. In dancing, in club, in so many ways. Because they cannot control the senses. The same thing, same thing, the same sex life in different way. Sometimes a naked dance, sometimes in this way, sometimes in that way. Therefore it is called punaḥ punaś carvita-carvaṇānām. I have heard that some people go to Florida and they spend fifty thousand dollars per week for organizing naked dance.

Nrsimha-caturdasi Lord Nrsimhadeva's Appearance Day -- Srimad-Bhagavatam 7.5.22-34 -- Los Angeles, May 27, 1972:

Therefore, without knowing our ultimate goal of life is Viṣṇu, na te viduḥ svārtha-gatiṁ hi viṣṇum... (SB 7.5.31). That is our interest. The human form of life is offered by nature after so much evolutionary process. Just to understand Viṣṇu, God, this is the only business. But instead of attending our real business, we are trying to be happy in other ways. Then you can say that "If we are engaged in real business, then how the economic question will be solved? We have to work." That's all right, you work. But work simple. Why you have invented so much botheration? Work is there.

Gundica Marjanam Cleansing of the Gundica Temple, Lecture (the day before Ratha-yatra) -- San Francisco, July 4, 1970:

Similarly, Kṛṣṇa went to His father's house, and He came to Kurukṣetra in the chariot. This is Ratha-yātrā. And Rādhārāṇī and the inhabitants of Vṛndāvana, their only business was... After Kṛṣṇa departed from Vṛndāvana to Mathurā and He never returned... Once He returned. So mother Yaśodā, the cowherd boys and the gopīs, they lost their life and vital force. So they were simply crying and weeping. That was their business.

Ratha-yatra -- London, July 13, 1972:

So our only business is to transfer ourself from this sky to that sky, that illuminating sky. That is the Vedic injunction. Tamasi mā jyotir gamaya: "Don't remain in this darkness, in this world of darkness. Come to the world of light." So this movement is very important movement.

Sri Vyasa-puja -- London, August 22, 1973:

Gṛhasthas are also doing. Because our only business is Kṛṣṇa. It doesn't matter whether a gṛhastha, vānaprastha, sannyāsī. It doesn't matter. So when he preaches all over the world, that is called parivrājakācārya. And when he's experienced, he executes the work by his assistants. That is called paramahaṁsa.

Arrival Addresses and Talks

Arrival Lecture -- Los Angeles, June 29, 1971:

Our only business is to repeat the Kṛṣṇa's word. Therefore we are representative. So anyone can become representative of Kṛṣṇa. It is not difficult. Simply one has to go door to door: "Please surrender to Kṛṣṇa. Chant Hare Kṛṣṇa." That's all. Is it very difficult job? Prāṇair arthair dhiyā vācā.

Arrival Address -- Los Angeles, February 9, 1975:

Anyone who is engaged very seriously, satata-yuktānām, twenty-four hours, thinking, "Kṛṣṇa, how can I serve you...?" This is the only business. Man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). Four things: Always think of Kṛṣṇa... This Hare Kṛṣṇa means "O the energy of Kṛṣṇa, O Kṛṣṇa, please engage me in Your service. I have given service to this material world so much, but I could not satisfy the master, neither I am satisfied."

Arrival -- Chicago, July 3, 1975:

There must be. This is the result of modern civilization, crime. You cannot check it unless you take to Kṛṣṇa cons... They are all violating the laws of nature. Nature brings you from evolutionary process to the human life, and if we misuse, then we suffer. This life is specially meant for understanding God. Athāto brahma jijñāsā. This is the only business. Jīvasya tattva-jijñāsā na yaś ceha karmabhiḥ. Jīvasya tattva-jijñāsā. Find out this verse.

Initiation Lectures

Initiation Lecture -- Hamburg, August 27, 1969:

Yes. Demon means when he is forgotten, when has lost his sense, that is demon. When has lost his sense, that is demon. Demon means māyayāpahṛta-jñānāḥ (BG 7.15). Māyā, by the influence of māyā, the true aspect of knowledge is taken away. Anyone who is trying to establish it that "There is no God," he is demon. That's all. There are so many philosophers, so many atheists, so many scientists. Their only business is to deny God. They are demons. Yes.

Initiation Lecture Excerpt -- Los Angeles, July 5, 1971:

So you have to please Rāmacandra in that way, to kill all these cheaters, Rāvaṇas—those in the form of sannyāsī, in the form of priest, or religionist, (who) are trying to cheat the Lord. Their only business is, "There is no God. God is impersonal. God is void"—some way or other to say there is no God. All these propositions, "God is void," "God is impersonal," means indirectly to say there is no God. So this is Rāvaṇa's policy. And in order to please Rāmacandra, oh, we have to kill this atheist class of men who try to cheat Rāmacandra and take away His Lakṣmī, Sītā, the goddess of fortune...

Initiations and Sannyasa -- New York, July 26, 1971:

Bas. So you'll get a copy of this. So from this day your only business is to preach and collect alms for Kṛṣṇa. Give me that mango. So I give you first of all. Take this flower. And where is your...? Yes. Give him that flower garland.

Initiations -- Sydney, April 2, 1972:

"For ordinary man, there are many, many hundreds and thousands of subject matters for hearing. But this, these engagement are for those who are apaśyatām ātma-tattvam (SB 2.1.2), persons who do not know what is he, what he is, what is self. They have got many things to hear. But one who is interested for self-realization—that is the only business of human life—for him, he should only hear about Kṛṣṇa." Therefore he was addressed as Rājendra. Try to become like Mahārāja Parīkṣit. Hare Kṛṣṇa. Take this. Hare Kṛṣṇa.

General Lectures

Lecture -- Los Angeles, November 13, 1968:

So anyway, Vrajendra-nandana, the idea of accepting the Lord as son... Mahārāja Nanda accepted Kṛṣṇa as his son, similarly Śacīdevī accepted Lord Caitanya as his (her) son. So both of Them are the one. So Narottama dāsa Ṭhākura says, "The same Vrajendra-nandana, Kṛṣṇa, has now appeared as Lord Caitanya, as the son of Śacī. And the same Balarāma has become Nitāi." And what is Their business? The business is pāpī-tāpī jata chilo: "They are claiming all kinds of sinful conditioned souls." Their only business is... Because in this age, Kali-yuga, you cannot find any perfectly pious man or saintly person.

Lecture Excerpt -- Los Angeles, February 9, 1969:

So śaraṇāgati, surrender to Kṛṣṇa, is our only business. This Kṛṣṇa consciousness movement is trying to teach people to, not to declare independence, which is not possible, nor to try to make this world happy without Kṛṣṇa. That is not possible. That is our propaganda. Whatever you do, you take shelter of Kṛṣṇa, or God. "Kṛṣṇa" is the most explicit term for God. God may have many names. Kṛṣṇa is the perfect name. God has no name; some philosophers say like that. No name means that His name is understood by His different action. Just like Kṛṣṇa is sometimes called Yaśodā-nandana.

Lecture on Teachings of Lord Caitanya -- Bombay, March 17, 1971:

Even Brahma dies. Ābrahma-bhuvanāl lokāḥ punar āvartino 'rjuna (BG 8.16). So this is the process going on. Therefore Caitanya Mahāprabhu says, sādhu-śāstra-kṛpāya yadi kṛṣṇonmukha. Our only business is how to become Kṛṣṇa conscious, how to become Kṛṣṇa conscious. That can be done simply by the mercy of sādhu. Therefore sādhus' business is, "Go from door to door and enlighten them." Mahad-vicalanaṁ nṟṇāṁ gṛhiṇāṁ dīna-cetasām. The sādhu's business is that he goes from door to door and tries to invoke Kṛṣṇa consciousness, dormant Kṛṣṇa consciousness. In everyone's heart there is Kṛṣṇa consciousness. It is in a sleeping state. Just like these European and American boys, unless there was Kṛṣṇa consciousness dormant, how it could be invoked? It is not sentiment. It was there. Our business was to, just to arouse. Śravaṇādi-śuddha-citta koro ei udaya.

Pandal Lecture -- Bombay, March 31, 1971:

Therefore we should understand that Bhagavad-gītā is meant for a person who is a devotee and dear to Kṛṣṇa, not for the demons, who are against Kṛṣṇa. The demons are trying to kill Kṛṣṇa. Just like Kaṁsa: his only business is making plan how to kill Kṛṣṇa. Just like Rāvaṇa: his only business is how to kill Lord Rāma. So there are two classes of men. One class of men is called demigod, devatā, and the other class is called demon. And who is demon and who is devatā? Viṣṇu-bhakto bhaved deva āsuras tad-viparyayaḥ. One who is devotee of Lord Viṣṇu, he is called deva, demigod.

Pandal Lecture -- Bombay, April 6, 1971:

Namo mahā-vadānyāya. So there is a program of Kṛṣṇa. Sometimes He comes Himself, sometimes He comes as a devotee, sometimes He leaves behind Him instructions like Bhagavad-gītā, and sometimes He authorizes somebody to preach this cult. Of course, anyone who is a sincere devotee, he is authorized. That Kṛṣṇa, as Lord Caitanya, has said personally, āmāra ajñāya guru hañā tāra ei (CC Madhya 7.128). Our only business is to follow the superiors. Just like a faithful servant, if he simply follows the instruction of the master, then he is perfect. If he does not adulterate the instruction of the master, then he's perfect.

Lecture Excerpt -- Los Angeles, July 5, 1971:

Śūnyam means when one makes zero all these material desires. Jñāna-karmādy-anāvṛtam: (CC Madhya 19.167) even uncovered by the resultant action of philosophical speculation and fruitive activities. Everyone is working to get some result. That is called fruitive activities. So a pure devotee has no such desires. He has no other desires. Ānukūlyena kṛṣṇānu-śīlanam. Their only business is how to please Kṛṣṇa. That can be done by everyone, if he wants.

Pandal Lecture -- Delhi, November 12, 1971:

That has become your only business, how to gratify the senses." Sukham aindriyakaṁ daityā deha-yogena dehinām. Deha-yogena. So that your happiness has already been fixed up on the creation of your particular type of body. Just like a man is born or a dog is born.

Sunday Feast Lecture -- Los Angeles, May 21, 1972:

What is the sound? Hm? You'll play mṛdaṅga, I'll sing. (sings Jaya Rādhā-Mādhava. Prema-dhvanī) So this is the true picture of God: Jaya rādhā-mādhava. Jaya rādhā-mādhava kuñja-vihārī. He is simply enjoying, Rādhā-Mādhava. You have seen the picture, Rādhā-Kṛṣṇa. So eternally engaged in enjoyment, in the association of the gopīs. Gopī-jana-vallabha. And His only business is how to please the gopīs. Just like here, in this material world, the young boy who loves a young girl, he tries to please the girl always. This is natural. Because originally, the same thing is there in God.

Lecture -- Laguna Beach, September 30, 1972:

Why this developed consciousness of life is given by God? To understand God. This is the only business. This developed consciousness of life is being misused in the matter of animal life. The modern scientific advancement or philosophical speculation, they are trying to adjust how we can enjoy our sense life better. But after all, it is sense life. Better or inferior, there is no such question. Suppose a glass of water, given in golden glass tumbler or in earthen tumbler.

University Lecture -- Calcutta, January 29, 1973:

Our only business is how to become advanced in Kṛṣṇa consciousness. There is no other problem in human life. Athāto brahma jijñāsā. This is the human life.

Lecture -- Jakarta, February 27, 1973:

That is the nature of everything. If you neglect this side, this side will be (indistinct). So Kṛṣṇa also says that dharma-saṁsthāpanārthāya, "I come, I appear, My only business is to reestablish the religious principles." Kṛṣṇa does not come to this planet for making some money. He has got enough money because He's worshiped by the goddess of fortune. His business, coming down on this planet: to reestablish the religious principles.

Lecture -- London, August 23, 1973:

Our only business is to serve God. We are serving, any one of us. That means if you do not serve God, then you have to serve māyā. You cannot be without service. Māyā is another agent of God. Just like if you do not obey the laws of the state as a free man, then you will be pushed into the prison house as a criminal, and you have to abide by the orders. You cannot say, "No, I'll not obey the orders of the state." That is not possible.

Lecture -- Bombay, September 25, 1973:

After many, many births of struggling for existence like this, if one becomes actually wise, jñānavān māṁ prapadyate, he surrenders to Kṛṣṇa. This is intelligence. This is intelligence. "Kṛṣṇa, from this day, I surrender. So long I was forgotten. I did not know that my only business is to surrender to You." So any moment you surrender, immediately you are protected.

Lecture -- Hong Kong, January 31, 1974:

The foodstuff belongs to Kṛṣṇa, God. You cannot manufacture in the factory this nice foodstuff—apple, orange, banana and others, so many hundreds and thousands. So therefore the only business of human form of life is to inquire about the Absolute Truth, the Supreme Lord, the Supreme Being. That should be our inquiry. That should be the subject matter of education. Not how to eat, how to sleep, how to mate.

Lecture at St. Pascal's Franciscan Seminary -- Melbourne, June 28, 1974:

Then how it is to be understood? After all, this human life is meant for understanding God. That is the only business of human life. The nature, material nature, gives us this opportunity to have this human form of life. The facility of this life, of this form of life, is given to us just to understand God.

Lecture at St. Pascal's Franciscan Seminary -- Melbourne, June 28, 1974:

"Your only business is to surrender unto Me, because you are My eternal servant. You rebelled to serve Me. You wanted to live independently in this material world, to become the master, artificially trying to become master. You give up this propensity. You surrender unto Me. Then you will be happy."

Sunday Feast Lecture -- Atlanta, March 2, 1975:

So Śrī Caitanya Mahāprabhu's preaching was to distribute love of God. That is Caitanya Mahāprabhu's... Because this human life is specially meant for understanding what is God and loving Him. That's all. This is the only business. The cats and dogs or other lower animals, if you preach to them Kṛṣṇa consciousness, it is not possible. They will not understand. But human being... Just like our this Kṛṣṇa consciousness movement is being spread all over the world, and you can see here also in your country, in America, in Europe, they are all understanding. That is the special advantage of human life.

Evening Lecture -- Bhuvanesvara, January 19, 1977:

So our Kṛṣṇa consciousness movement is meant for saving the whole human society. The present moment... Not in the present. In this material world always the attempt is to defy the supremacy of the Supreme Personality of Godhead. At the present moment the so-called scientists, their only business is how to defy the supremacy of God. Naturally our, this movement has to face many impediments because at the present moment the whole world is practically godless. Even in our country, in India, where Bhagavad-gītā was spoken by the Supreme Personality of Godhead Kṛṣṇa, even here also the same attempt is going on. Big, big scholars, big, big politicians, they take Bhagavad-gītā in their hand as if he is a great authority in Bhagavad-gītā, but they are presenting commentation just to defy Kṛṣṇa. So we take them according to Bhagavad-gītā. So Bhagavān, Kṛṣṇa...

Philosophy Discussions

Philosophy Discussion on Gottfried Wilhelm von Leibnitz:

Prabhupāda: The whole plan is that everyone must come back. But he is obstinate, he is obstinate. Just like a bad boy, father says, "Come on," he's not. He's crying, "No, I'll not go." But the father's only business is to drag him. Therefore the final, after speaking all the proposals in the Bhagavad-gītā, Kṛṣṇa says finally, "I am giving you final, very confidential instructions," sarva guhyatamam. "You give up all this rascaldom, arguing with Me. Just surrender unto Me."

Philosophy Discussion on Gottfried Wilhelm von Leibnitz:

Prabhupāda: We have seen it in London. One Mr. Sil, he got immense money, and he died a penniless street beggar. And he was an adopted son. I have seen it. His only business was how to spoil his adopted father's money. And we have seen, he was such a rich man, died a street beggar. This I have seen.

Philosophy Discussion on Henri Bergson:

Prabhupāda: Yes, that is the real purpose of human life. Nature gives him the opportunity in the evolutionary process to get the human form of body. Now, here is a chance. He can read books, he can read Vedas, he can take instruction from the spiritual master. These opportunities are there. So that should be encouraged. That is human civilization. Simply to keep him in darkness, and that he is body and bodily necessities of life is the only business, it is a very suicidal civilization. That is not civilization. It is animal status of life.

Philosophy Discussion on Soren Aabye Kierkegaard:

Prabhupāda: Yes. Worship is the beginning, begins with renunciation, or the renouncing any motive. Ahaituky apratihatā. Our only business is to love God. That is first-class religious system which teaches the followers to love God without any motive. Ahaituky apratihatā. Such kind of worship will not be checked by any material condition. In any condition of life one can love God. God will help. Buddhi-yogaṁ dadāmi tam. That is pure worship and pure love for God. (break)

Philosophy Discussion on Arthur Schopenhauer:

Prabhupāda: He takes only that the willing and satisfaction willing, that is the only business. But he does not see the person who is willing. That is his defect.

Philosophy Discussion on Sigmund Freud:

Prabhupāda: That, that this is the important education in human life—to learn about God. That is the only business, because in other lives, the animal life, cat's and dog's life, they cannot understand. But in the human form of life there is possibility; therefore that is the first education. The animals, they cannot think of God, but in the human society, why there are religions? Not in the animal society. To understand God, that is the civilized form of human civilization.

Philosophy Discussion on Carl Gustav Jung:

Prabhupāda: That is the process. Always glorify the Lord, and devotee's only business is to glorify. That is devotee. Naivodvije para duratyaya-vaitaraṇyās tvad-vīrya-gāyana-mahāmṛta-magna-cittaḥ (SB 7.9.43). A devotee's consciousness is always drowned in the ocean of the pastimes of the Supreme Lord, unlimited activities, and devotees always think of that activities. Tvad-vīrya-gāyana-mahāmṛta, that is, means that drowned in the ocean of the activities of the Supreme Personality of Godhead. So that is transcendental bliss, and one should learn how to be always merged in the ocean of God consciousness. That training is given by the spiritual master; therefore one must have, ācāryavān puruṣo veda. One who is under the direction of ācārya, he knows everything about God.

Philosophy Discussion on The Evolutionists Thomas Huxley, Henri Bergson, and Samuel Alexander:

Śyāmasundara: In the animals it may take the form of trying to survive. That's all. The animals want to survive. They want to live.

Prabhupāda: Their only business is how to eat, how to sleep. Where to get eating, eatable things. That is their business. They have no other business.

Philosophy Discussion on Johann Gottlieb Fichte:

Prabhupāda: Foundation is lost, and what is the use of big building? Any, anywhere you go, even the Christians, they have no faith in the words of Christ. That I point out every time, that Christ says, "Thou shalt not kill," and their only business is killing. Where is faith? The Ten Commandments, that is Christ's word. Who has faith in these Ten Commandments? Then where is Christian? This is going on.

Philosophy Discussion on Aristotle:

Prabhupāda: Yes. So that is the process of becoming a human being. The lower beings, animals, they do not know this process. Just like they are busy only for sense gratification-eating, sleeping, mating and defense, their only business. But a human being can be engaged by proper guidance in contemplation. Just like Aristotle is contemplating or Plato is con..., this is human being's business. But such contemplation should be guided by authorities. Otherwise one can contemplate with his limited senses for many, many millions of years, it will be impossible to understand what is God.

Purports to Songs

Purport to Jaya Radha-Madhava -- New York, July 20, 1971:

So as the residents of Vṛndāvana, they love Kṛṣṇa without any condition, similarly, Kṛṣṇa also loves them without any condition. Vraja-jana-vallabha giri-vara-dhārī. When the inhabitants of Vṛndāvana were in danger because they stopped Indra-yajña and Indra became very angry, and he sent very great, powerful cloud and rained over Vṛndāvana incessantly for seven days, so when the inhabitants became very much disturbed, Kṛṣṇa, although He was only seven years old boy, He saved them by lifting the Govardhana Hill. So He taught Indradeva, demigod, that "To stop your disturbance is the business of My little finger. That's all." So he came down to his knees. These things you'll find in Kṛṣṇa book. So as the Gopī-jana-vallabha, His only business is how to protect gopī-jana. So our Kṛṣṇa consciousness movement is how to become one of the gopī-jana.

Purport to Jaya Radha-Madhava -- New York, July 20, 1971:

Therefore, to become associate of Kṛṣṇa, to develop Kṛṣṇa consciousness... Yaśodā-nandana vraja-jana-vallabha, vraja-jana-rañjana. His only business is how to satisfy... As braja-jana's business is how to satisfy Kṛṣṇa, similarly, Kṛṣṇa's business is how to satisfy braja-jana. This is reciprocation of love. Yamunā-tīra-vana-cārī. Kṛṣṇa, the Supreme Personality of Godhead, is wandering on the banks of Yamunā to please the gopīs, the cowherd boys, the birds, beasts, calves. They are not ordinary birds, beasts, calves or men. They are on the top of self-realization. Kṛta-puṇya-puñjāḥ (SB 10.12.11). After many, many lives they got that position, to play with Kṛṣṇa.

Page Title:Only business (Lectures)
Compiler:Visnu Murti, Partha-sarathi, Rishab
Created:01 of Dec, 2008
Totals by Section:BG=0, SB=0, CC=0, OB=0, Lec=209, Con=0, Let=0
No. of Quotes:209