Therefore our this movement is called International Society for Kṛṣṇa Consciousness.
So actually, one by one, as people are coming to the association of the society, automatically he is becoming Kṛṣṇa conscious. That is practical. Ādau śraddhā tataḥ sādhu-saṅgaḥ. This is sādhu-saṅga. Sādhu-saṅga does not mean to associate with some saffron-colored men. Sādhu-saṅga means to associate with Kṛṣṇa conscious person. This is śāstra. Ādau śraddhā tataḥ sādhu... This is Rūpa Gosvāmī's direction, that if you want to develop your love for Kṛṣṇa, this is the process. Because real purpose of life is not dharma, artha, kāma, mokṣa (SB 4.8.41, Cc. Ādi 1.90). And that will be explained here. Jīvasya tattva-jijñāsā. What is the Absolute Truth? What is the aim of life? Then this is the process.