No love

Expressions researched:
"No, love" |"No. Love" |"cannot be love" |"no love"

BG Chapters 7 - 12

The common man who has no love for Kṛṣṇa cannot always think of Kṛṣṇa; therefore he has to think materially

BG 10.17, Purport:

As it is stated in the previous chapter, the Supreme Personality of Godhead is covered by His yoga-māyā. Only surrendered souls and devotees can see Him. Now Arjuna is convinced that His friend, Kṛṣṇa, is the Supreme Godhead, but he wants to know the general process by which the all-pervading Lord can be understood by the common man. Common men, including the demons and atheists, cannot know Kṛṣṇa, because He is guarded by His yoga-māyā energy. Again, these questions are asked by Arjuna for their benefit. The superior devotee is concerned not only for his own understanding but for the understanding of all mankind. So Arjuna, out of his mercy, because he is a Vaiṣṇava, a devotee, is opening for the common man the understanding of the all-pervasiveness of the Supreme Lord. He addresses Kṛṣṇa specifically as yogin because Śrī Kṛṣṇa is the master of the yoga-māyā energy, by which He is covered and uncovered to the common man. The common man who has no love for Kṛṣṇa cannot always think of Kṛṣṇa; therefore he has to think materially. Arjuna is considering the mode of thinking of the materialistic persons of this world. The words keṣu keṣu ca bhāveṣu refer to material nature (the word bhāva means "physical things"). Because materialists cannot understand Kṛṣṇa spiritually, they are advised to concentrate the mind on physical things and try to see how Kṛṣṇa is manifested by physical representations.

The universal form, with its thousands and thousands of heads and hands, is manifest just to draw the attention of those who have no love for God. It is not God's original form

BG 11.54, Purport:

Similarly, in Bhagavad-gītā the Lord says, mattaḥ parataraṁ nānyat: "There is nothing superior to My form as the Personality of Godhead Kṛṣṇa." He also says elsewhere in Bhagavad-gītā, aham ādir hi devānām: "I am the origin of all the demigods." And after understanding Bhagavad-gītā from Kṛṣṇa, Arjuna also confirms this in the following words: paraṁ brahma paraṁ dhāma pavitram-paramaṁ bhavān, "I now fully understand that You are the Supreme Personality of Godhead, the Absolute Truth, and that You are the refuge of everything." Therefore the universal form which Kṛṣṇa showed to Arjuna is not the original form of God. The original is the Kṛṣṇa form. The universal form, with its thousands and thousands of heads and hands, is manifest just to draw the attention of those who have no love for God. It is not God's original form.

SB Canto 3

In this verse the words strīṇām asatīnām indicate that womanly love is just to agitate the mind of man. Actually, in the material world there is no love

SB 3.30.8, Purport:

In this verse the words strīṇām asatīnām indicate that womanly love is just to agitate the mind of man. Actually, in the material world there is no love. Both the woman and the man are interested in their sense gratification. For sense gratification a woman creates an illusory love, and the man becomes enchanted by such false love and forgets his real duty. When there are children as the result of such a combination, the next attraction is to the sweet words of the children. The love of the woman at home and the talk of the children make one a secure

SB Canto 10.1 to 10.13

If one has no love for the lotus feet of the Lord, one falls down. That is the verdict given by Lord Brahmā in this verse

SB 10.2.32, Purport:

"Those who are not faithful on the path of devotional service cannot attain Me, O conqueror of foes, but return to birth and death in this material world." It doesn't matter whether one is a karmī, jñānī, yogī, philanthropist, politician or whatever; if one has no love for the lotus feet of the Lord, one falls down. That is the verdict given by Lord Brahmā in this verse.

CC Adi-lila

Bhaktisiddhānta Sarasvatī Gosvāmī says that sometimes persons who have no love of Godhead at all display ecstatic bodily symptoms.

CC Adi 7.88, Purport:

“‘When one actually develops love of Godhead, he naturally sometimes cries, sometimes laughs, sometimes chants and sometimes runs here and there just like a madman."

In this connection Bhaktisiddhānta Sarasvatī Gosvāmī says that sometimes persons who have no love of Godhead at all display ecstatic bodily symptoms. Artificially they sometimes laugh, cry and dance just like madmen, but this cannot help one progress in Kṛṣṇa consciousness. Rather, such artificial agitation of the body is to be given up when one naturally develops the necessary bodily symptoms. Actual blissful life, manifested in genuine spiritual laughing, crying and dancing, is the symptom of real advancement in Kṛṣṇa consciousness, which can be achieved by a person who always voluntarily engages in the transcendental loving service of the Lord. If one who is not yet developed imitates such symptoms artificially, he creates chaos in the spiritual life of human society.

Nectar of Devotion

One prayer by Rūpa Gosvāmī is sufficient to exemplify this hopefulness. He says, "I have no love for Kṛṣṇa, nor for the causes of developing love of Kṛṣṇa"

Nectar of Devotion 18:

The strong conviction that one will certainly receive the favor of the Supreme Personality of Godhead is called in Sanskrit āśā-bandha. Āśā-bandha means to continue to think, "Because I'm trying my best to follow the routine principles of devotional service, I am sure that I will go back to Godhead, back to home."

In this connection, one prayer by Rūpa Gosvāmī is sufficient to exemplify this hopefulness. He says, "I have no love for Kṛṣṇa, nor for the causes of developing love of Kṛṣṇa—namely, hearing and chanting. And the process of bhakti-yoga, by which one is always thinking of Kṛṣṇa and fixing His lotus feet in the heart, is also lacking in me. As far as philosophical knowledge or pious works are concerned, I don't see any opportunity for me to execute such activities. But above all, I am not even born of a nice family. Therefore I must simply pray to You, Gopījana-vallabha (Kṛṣṇa, maintainer and beloved of the gopīs). I simply wish and hope that some way or other I may be able to approach Your lotus feet, and this hope is giving me pain, because I think myself quite incompetent to approach that transcendental goal of life." The purport is that under this heading of āśā-bandha, one should continue to hope against hope that some way or other he will be able to approach the lotus feet of the Supreme Lord.

Krsna, The Supreme Personality of Godhead

Kṛṣṇa continued: In order to teach them some lessons, I agreed to kidnap you according to your desire; otherwise I actually have no love for you, although you loved Me even before the marriage.

Krsna Book 60:

Kṛṣṇa continued: “After all, you have to prepare yourself for your next life. I therefore advise that you select someone who can help you in both this life and the next, for I am completely unable to help. My dear beautiful princess, you know that all the members of the princely order, including Śiśupāla, Śālva, Jarāsandha, Dantavakra and even your elder brother Rukmī, are My enemies; they do not like Me at all. They hate Me from the cores of their hearts. All these princes were very much puffed up with their worldly possessions and did not care a fig for anyone who came before them. In order to teach them some lessons, I agreed to kidnap you according to your desire; otherwise I actually have no love for you, although you loved Me even before the marriage.

Renunciation Through Wisdom

Our present discussion does not include the materialistic caste brāhmaṇas' offering of oblations or fruitive work to Lord Nārāyaṇa. Because such offerings are not devoid of lust, there is no love or devotion in them.

Renunciation Through Wisdom 2.11:

All the points we have discussed regarding niṣkāma-karma are mentioned in detail in the scriptures. Paṇḍitas define niṣkāma-karma as "activities free from the desire for fruitive gain or empirical knowledge." Only such transcendental activities can be offered to Lord Kṛṣṇa. But all activities—whether verbal, physical, or mental—are transcendental if offered to the Lord with love and devotion. And He duly receives these offerings by His causeless mercy.

However, at this juncture we must avoid committing a mistake. Our present discussion does not include the materialistic caste brāhmaṇas' offering of oblations or fruitive work to Lord Nārāyaṇa. Because such offerings are not devoid of lust, there is no love or devotion in them. We have earlier established that the main criterion for a proper offering to the Lord is that it be done with love and devotion, for the satisfaction of His senses. Hence we must understand that only those things or services offered solely for the pleasure of the Supreme Lord are actually accepted by Him.

Bhagavad-gita As It Is Lectures

The male is trying also, satisfy his senses, and the female is also trying to satisfy her senses. Here the so-called love means... There is no love. It cannot be love.

Lecture on BG 2.9 -- London, August 15, 1973:

Therefore one has to purify the senses. At the present moment, everyone is trying to satisfy his senses. Ahaṁ mameti. Janasya moho 'yam (SB 5.5.8). Puṁsaḥ striyā maithunī-bhāvam etat. The whole material world is that... There are two living entities, male and female. The male is trying also, satisfy his senses, and the female is also trying to satisfy her senses. Here the so-called love means... There is no love. It cannot be love. Because the man and woman, nobody is trying to satisfy the other party's senses. Everyone is trying to satisfy his or her senses. A woman is loving a man for satisfying her senses, and the man is loving a woman for satisfying. Therefore, as soon as there is some little disturbance in the sense gratification, divorce. "I don't want it." Because the central point is personal sense gratification. But we can make a picture, show-bottle, "Oh, I love you so much. I love you so much." There is no love. It is all kāma, lust. In the material world, there cannot be possibility of love. It is not possible. The so-called is cheating, cheating only. "I love you. I love you because you are beautiful. It will satisfy my senses. Because you are young, it will satisfy my senses." This is the world. Material world means this.

When you serve Kṛṣṇa, if you have no love for Kṛṣṇa, you cannot serve Him very nicely.

Lecture on BG 2.39 -- London, September 12, 1973:

Unless there is love, you cannot do it nicely, any matter. In the material world also, unless you have got some attachment for something, you cannot act it very nicely. Just like a musician. Because one has got a good attachment for music, he tries to perform it very perfectly. So love is the basis. Similarly, when you serve Kṛṣṇa, if you have no love for Kṛṣṇa, you cannot serve Him very nicely. And Kṛṣṇa also does not accept your service if it is not done in great love and affection. That is the basic principle. Kṛṣṇa does not require your service. He is self-sufficient. He has got many servants anywhere and everywhere. So Kṛṣṇa does not require our service. It is our interest. If we render service to Kṛṣṇa, then we become happy. That is the profit. Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10).

You can offer respect to anyone, even you have no love. But love is different thing. That was... That is the typical examples in Vṛndāvana. That is the ultimate goal of buddhi-yoga.

Lecture on BG 2.39 -- London, September 12, 1973:

Just like gopīs in Vṛndāvana. They did not study what is Kṛṣṇa. They did not care even to study. But they wanted to love Kṛṣṇa. That is their only qualification. They were ordinary village girls. Similarly, the cowherds boy. They were tending cows. They had no Vedānta knowledge or any higher education, not very nicely cultured gentlemen, village cowherds boy, cowherds girl, but they did not know any other business than to love Kṛṣṇa. That is perfection. Jñāna-śūnya, without any knowledge. They did not know. They... They saw Nārāyaṇa: "Oh, here is Nārāyaṇa. All right. I offer you..." But there is no love. Love is for Kṛṣṇa. Even Nārāyaṇa, four-handed Nārāyaṇa, there is no love for. They have got respect. You can offer respect to anyone, even you have no love. But love is different thing. That was... That is the typical examples in Vṛndāvana. That is the ultimate goal of buddhi-yoga.

In the material world there is no love. Because everyone is directed by lust. The so-called love... A young boy is trying to love a young girl, or young girl is trying to love a young..., but the background is lust. There is no love.

Lecture on BG 3.31-43 -- Los Angeles, January 1, 1969:

So Kṛṣṇa consciousness is very simple and easy. Immediately you come to the spiritual platform, or transcendental platform. That is explained in the Caitanya-caritāmṛta: lust and love, what is the difference between lust and love. In the material world there is no love. Because everyone is directed by lust. The so-called love... A young boy is trying to love a young girl, or young girl is trying to love a young..., but the background is lust. There is no love. It is simply a show of love. Therefore, after satisfying lust, there is divorce, there is separation. So in the material world there is no possibility of love. It is all lust. Love is only possible when you love God. There is no lust. There is no question of sense gratification. Simply for love: "Kṛṣṇa is my lover. Kṛṣṇa is my master. Kṛṣṇa is my friend."

There is no love. There is no love. Here in this material world, the master and the servant, that relationship continues so long the master is able to pay the servant.

Lecture on BG 6.1-4 -- New York, September 2, 1966:

Now, the whole process of spiritual realization is to come to this stage, transcendental stage. This relationship with the Supreme Lord is pervertedly reflected in this material world. And therefore we have got this relationship here, master and servant. But because it is perverted, therefore that relationship is not master and servant. That relationship is with the money and the benefit. There is no love. There is no love. Here in this material world, the master and the servant, that relationship continues so long the master is able to pay the servant. As soon as the payment is stopped, the relationship of master and servant also stops. Therefore that is not eternal. (to someone:) Come on. Sit down here. That is not eternal. Similarly, here also, there is relationship between friend and friend. But in slight difference of opinion the friendship breaks. The friend becomes enemy. Therefore it is perverted reflection.

Here in this material world, actually there is no love. It is only lust. And even if you accept that this is love, it will not exist. It will be finished.

Lecture on BG 7.3 -- Montreal, June 3, 1968:

In the Vedānta-sūtra also, it is stated about the Supreme Personality of Godhead, or the Absolute Truth, as ānandamayo 'bhyāsāt: "By nature He is full of bliss, the Absolute Truth, Absolute Person." You see the Kṛṣṇa's picture: ānanda-cinmaya-rasa-pratibhāvitābhiḥ (Bs. 5.37). He's enjoying in blissfulness. This Rādhā and Kṛṣṇa, this is enjoyment, but this enjoyment is not like here, the young boys and girls, they enjoy. It is not like that because here the ānanda is temporary, it is not eternal, but that ānanda, rādhā-kṛṣṇa-praṇaya-vikṛtiḥ, is eternal blissful. So Kṛṣṇa is canvassing everyone that "You come to Me. Here also you will have this eternal ānanda, eternal blissfulness." You are after loving affairs, but here in this material world, actually there is no love. It is only lust. And even if you accept that this is love, it will not exist. It will be finished.

We find practically there is so much love between a boy and girl. And just after two years, oh, divorce: "Go to hell." Because there is no love. It is simply lust.

Lecture on BG 7.18 -- New York, October 12, 1966:

We should not be lost of all senses, influenced by this material lust. We have to revert ourself, we have to rectify the lust into love. And if we love God, then we love everything. And without loving God, if you want to love something else, that is nonsense. You cannot love. Therefore we find practically there is so much love between a boy and girl. And just after two years, oh, divorce: "Go to hell." Because there is no love. It is simply lust. We do not know what is love. Simply you are playing with lust, and lust, as soon as you do not satisfy my senses to my satisfaction, then there is anger, krodha, or wrath. And out... Then illusion. Then out of wrath, you give..., you separate with me, I separate with you. So basically there is no love.

Here in this world there is no love because within this so-called love there is a motive.

Lecture on BG 9.4 -- Melbourne, April 22, 1976:

That is the perfection of life, perfection of religious life, if one learns how to love Kṛṣṇa and without any motive, ahaituki. Just like here in this world there is no love because within this so-called love there is a motive. I love a beautiful girl because she is beautiful. A girl loves a man because he has got money. So this is the meaning of this material love. But that, not that kind of love. Here there is a motive. So ahaituki, without any motive, apratihatā, without being debtor, without any obstacle. Love of God cannot be checked by any material impediments. You cannot say that "I am very poor. Oh, how can I love God?" You cannot say, "I am very rich," or "I am black," "I am white," "I am this," "I am that." No. These material impediments has nothing to do for loving God. In any condition you can love God. Ahaituky aprati..., yayātmā suprasīdati. And if you attain that stage, then you become completely happy. Svāmin kṛtārtho 'smi varaṁ na yāce: (CC Madhya 22.42) "I have no more want." That is perfection of life.

The word love can be applied only to God. So these are only perverted reflection, what is going on in the name of love. There is no love.

Lecture on BG 9.27-29 -- New York, December 19, 1966:

Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Premāñjana. When you have got your developed love of God... This is quite natural. Just like you somebody, loves somebody. You love some person or... You always think of him. That is quite natural. Anyone. That is the objective of love. But because we are..., our love in this material world is a perverted reflection of the love of God, love can be applied only to God. In this material world there is no love. It is all lust. There cannot be any love. The word love can be applied only to God. So these are only perverted reflection, what is going on in the name of love. There is no love. So the nature of love is this, that the lover wants every moment to see without any remuneration, without any return. That is real love.

Love means render service. That is love. That is the beginning of love. So even there is no love, if you, under the prescribed rules and regulation if you simply render service, then you will develop love.

Lecture on BG 9.27-29 -- New York, December 19, 1966:

So here it is said, ye bhajanti tu. Bhajanti means render service in love. When there is question of love, there is service. Without service... We have got practical experience. Suppose if I love somebody and if I don't give him something, don't eat something or give him something eatable, then what kind of love it is? That is not love. Love means bhajanti, render service. That is love. That is the beginning of love. So even there is no love, if you, under the prescribed rules and regulation if you simply render service, then you will develop love.

When the servant thinks of the master, there is no love. He's thinking for pound-shilling-pence.

Lecture on BG 9.34 -- New York, December 26, 1966, 'Who is Crazy?':

Just like a person who is serving some boss. Oh, he's always thinking of that boss. Oh, I have to attend there at nine o'clock and that boss will be displeased. He's thinking for some purpose. That sort of thinking will not do. Then therefore He says, bhava mad-bhaktaḥ. "You just think of Me with love." When the master, when the, I mean to, when the servant thinks of the master, there is no love. He's thinking for pound-shilling-pence. "Because, if I do not attend my office, just at nine o'clock, oh, there will be late, and I shall lose two dollars." Therefore he's thinking of, not of the master, he's thinking of that pound-shilling-pence. So that sort of thinking will not save you. Therefore He says, bhava mad-bhaktaḥ. "You just become My devotee. Then your thinking of Me will be nice." And what is that bhakti?

You are speaking "Oh my child this morning he was playing like this." Others may be disturbed. Because it is not his, that child is not his. He has no love for it. He has no love for it. He doesn't like to hear.

Lecture on BG 10.1 -- New York, December 27, 1966:

One who has accepted Kṛṣṇa as the Supreme Personality of Godhead, and he's conscious about Him, for them it will be relishable. For others, it will not be relishable.

Why? Now just like you have got a beloved son, little child. You are always thinking of it. You are speaking "Oh my child this morning he was playing like this. Oh, he was dancing like this." So you are thinking, you are speaking. Others may be disturbed. Why? Because it is not his, that child is not his. He has no love for it. He has no love for it. He doesn't like to hear. Therefore it is said here, this path (?) of which in the same chapter, it is meant for such persons who are a little advanced in Kṛṣṇa consciousness.

There is no love for God at the present moment, all this nonsense universal love, fraternity, are going to hell. Therefore we are interested in this Kṛṣṇa consciousness movement.

Lecture on BG 10.8 -- New York, January 6, 1967:

People are accepting Bhagavad-gītā as something Indian or Hindu, but actually it is not. It is universal. Kṛṣṇa says that there are so many forms of living entities. There are 8,400,000 different types of bodies. "And all of them are My sons." So if you love Kṛṣṇa, then you love white man, you love American, you love European, you love Indian, you love cow, you love dog, you love serpent—everything.

So you have to know the techniques. Simply by theoretical knowledge you cannot make any improvement. And these are practical examples. Because there is no love for God at the present moment, all this nonsense universal love, fraternity, are going to hell. Therefore we are interested in this Kṛṣṇa consciousness movement. You have to change your consciousness, make it full with Kṛṣṇa or God.

"Now, because without Kṛṣṇa, still I am living. That is the proof that I have no love for Kṛṣṇa." This is Caitanya Mahāprabhu's statement.

Lecture on BG 16.13-15 -- Hawaii, February 8, 1975:

Caitanya Mahāprabhu said that "I have not a pinch of devotion to Kṛṣṇa. Then if you say, 'Why you are crying?' that is to make a show." Caitanya Mahāprabhu said that "I am crying for Kṛṣṇa just to advertise Myself that I have become a big... But actually I have not a pinch of devotion to Kṛṣṇa." "No you are so great devotee. Everyone says." "No. Everyone may say, but I am not." "Why you are not?" "Now, because without Kṛṣṇa, still I am living. That is the proof that I have no love for Kṛṣṇa." This is Caitanya Mahāprabhu's statement. "If I had any drop of love for Kṛṣṇa, how I could live so long without Kṛṣṇa?" Śūnyāyitaṁ jagat sarvaṁ govinda-viraheṇa me. So this is love of Kṛṣṇa, that "How can I live?"—separation from Kṛṣṇa. This is Caitanya Mahāprabhu's philosophy.

Srimad-Bhagavatam Lectures

If in a moment's misunderstanding we prepare ourselves to be separated, that is not..., there is no love. There is no love.

Lecture on SB 1.2.6 -- London, August 26, 1971:

I have got personal experience of my youngest sister, you see. She is dead and gone. Her husband was a first-class debauchee. (break) ...she could understand, after her marriage. But she was so tolerant that when I used to go to her house, I used to enquire about my brother-in-law and she would reply, "Oh, he has gone just now out." She would never say that her husband never comes home. So in order to hide the secrecy... And later on I saw—this is our practical experience—that debauched husband become a faithful servant of my sister, simply by her toleration. This is practical experience I have seen. So the same thing, sometimes it is happen that a man, man has got a, I mean to say, spirit of controlling. So his wife tolerates, then the..., then there will be no misunderstanding; gradually the family life will be nice. But if in a moment's misunderstanding we prepare ourselves to be separated, that is not..., there is no love. There is no love. So here Lord Caitanya gives the same example that "Either You embrace Me, or kiss Me, or You trample down under Your feet, because You are a debauch, I know, still You are My beloved." This is pure love.

If you simply go on giving your lover, and if you don't..., your lover does not give you something, then there is no love.

Lecture on SB 1.2.6 -- London, August 26, 1971:

To love Kṛṣṇa, you don't require any material acquisition. No material acquisition will help. So if somebody says, "Oh, I have to bring fruit and flower at least, and incense to the temple, otherwise..." Yes. That is the sign of love. The sign of love is six, six. They are six in number. What is that? You give something to your lover, and you accept something from your lover. If you simply go on giving your lover, and if you don't..., your lover does not give you something, then there is no love. Dadāti pratigṛhṇāti. Everything is defined in the Vedic literature. Love means one should give and should accept also. Dadāti pratigṛhṇāti bhuṅkte bhojayate. One should give the lover eatables and accept eatables from him or her. Dadāti pratigṛhṇāti bhuṅkte bhojayate guhyam ākhyāti pṛcchati ca... You should not keep anything secret within your mind, and the lover should not keep anything secret within the mind. If these six kinds of exchanges are there, then there is love. And that love should be without any reason and without being stopped by any material cause.

Actually there is no love in the world, material world. The show of love is there with a motive.

Lecture on SB 1.2.6 -- Hyderabad, November 26, 1972:

Bhakti means application of love. Bhaja sevayā. When you love you serve somebody. That is called bhakti. Therefore, what kind of love? That is also described here. Ahaitukī—without any motive. Here in this material world, I love you, you love me, with a motive of sense gratification. Actually there is no love in the world, material world. The show of love is there with a motive. Here love of Godhead means ahaitukī—without any motive. Ahaituky apratihatā. Apratihata means without being deterred, without being impeded. If you develop your love of Godhead... You must know first of all what is that God, Adhokṣaja, because beyond your mental perception. But fortunately, if you understand what is God, and when you begin to love Him without any motive...

Actually, there is no love. It is the mirage on the desert. Therefore, if we want really love, this word can be applied only to Kṛṣṇa, all-attractive.

Lecture on SB 1.2.10 -- Delhi, November 16, 1973:

Satyaṁ paraṁ dhīmahi. Here everything is perverted. Reflection, shadow. The example is given. Just like in the desert, sometimes we find water. The reflection of the sunshine makes a false replica of water, exactly. But there is no water. There is no water, and the reflection of water. Similarly, in this material world there is only reflection of that love. Actually, there is no love. It is the mirage on the desert. Therefore, if we want really love, this word can be applied only to Kṛṣṇa, all-attractive.

Nobody cares. No love for so-called children, no love for home, no love for brother, father or no respect. Kṛṣṇa. That is gopīs' super-excellence.

Lecture on SB 1.9.40 -- New York, May 22, 1973:

Generally in India for young girls, the guardians are the father, the husband, the brother, all male members they forbid, "Where you are going? Where you are...?" Nobody cares. No love for so-called children, no love for home, no love for brother, father or no respect. Kṛṣṇa. That is gopīs' super-excellence. So that is being explained, and Bhīṣmadeva, at the point of his death, he is relishing. These are to be learned. Unless we are practiced to think of Kṛṣṇa always, how at the time of death we can think of Him? Therefore Kulaśekhara says:

kṛṣṇa tvādiya-padapaṅkaja-pañjarāntam

adyaiva me viśsatu mānasa-rāja-haṁsaḥ

prāṇa-prayāṇa-samaye kapha-vāta-pittaiḥ

kaṇṭhāvarodhana-vidhau smaraṇaṁ kutas te

(MM 33)

Mahārāja Kulaśekhara king, a great devotee, is praying to Kṛṣṇa, "Kṛṣṇa, this is the opportune time. Now I am healthy. I am quite in good health so let me die immediately, thinking of You, because my whole purpose is to think of You, of Your pastimes, at the time of death.

With love or no love. Without love, you cannot think of Kṛṣṇa. That is not possible. So as soon as you think of Kṛṣṇa, there is a tinge of love, must be there.

Lecture on SB 1.16.13-15 -- Los Angeles, January 10, 1974:

Kṛṣṇa also says, satata-yuktānām, "continuously attached to Me." Teṣāṁ satata-yuktānāṁ bhajatāṁ prīti-pūrvakam (BG 10.10). Prīti-pūrvakam. Here it is prīti, it is said. Prīty-ujjṛmbhita. So with love. With love or no love. Without love, you cannot think of Kṛṣṇa. That is not possible. So as soon as you think of Kṛṣṇa, there is a tinge of love, must be there. So as you increase your thinking of Kṛṣṇa, then you increase your love of Kṛṣṇa. That is recommended by Śrī Caitanya Mahāprabhu. That is our ultimate goal of life.

In spite of so much advancement of so-called civilization, there is no love between one another. You try to love Kṛṣṇa. Then everything will be perfect.

Lecture on SB 1.16.16 -- Los Angeles, January 11, 1974:

Just like to keep the tree quite fitness, you have to pour water in the root. But if you simply you give up the watering to the root, if you simply water the leaves, twigs, and the branches, then what you will get? Naturally there will be declination of the tree, automatically. If you do not give food to the stomach and if you supply food to the eyes, to the ears, to the... Then what will be your health? Similarly, so long we do not love Kṛṣṇa, then whatever those so-called love we are showing to the society, friendship and love and country and community, they are all futile. Therefore, in spite of so much advancement of so-called civilization, there is no love between one another. You try to love Kṛṣṇa. Then everything will be perfect.

Just like a novice is being trained up, and he has no love, so he'll question that "Why shall I do it?"

Lecture on SB 1.16.25 -- Hawaii, January 21, 1974:

We have several times explained. Sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). That type of religion is first-class which teaches you how to become a lover of God. If you become lover, then your life is successful. Then you'll do everything for God. Otherwise, you'll simply question, "Why shall I do that? Why shall I do that? Why shall I...?" That means there is no love. That is training. Just like a novice is being trained up, and he has no love, so he'll question that "Why shall I do it? Why shall I do it? Why shall I do? What benefit I shall get?" So many questions will be there. But when there is love, there is no question. So therefore in the Bhagavad-gītā, after teaching so many things, yoga, jñāna, karma and so many other things, at last, Kṛṣṇa says, sarva-guhyatamam: "Now I am speaking to you the most confidential instruction." What is that? Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja... (BG 18.66). This is the most confidential.

In the material world there cannot be love because... Suppose a girl loves a boy or a boy loves a girl. Both of them are actuated by sense gratification. So that is not love.

Lecture on SB 2.1.2-5 -- Montreal, October 23, 1968:

In the material world there is no love. It is lust. We are making business under the name of love. In the material world there cannot be love because... Suppose a girl loves a boy or a boy loves a girl. Both of them are actuated by sense gratification. So that is not love. That is not love. When there is question of sense gratification, that is not love. Just like there is little example. Just like mother loves the child. There is no question of sense gratification. Simply for the sake of love, the mother loves the child. It is simply a little example.

Love does not mean just a boy is attracted by a girl or a girl is attracted by a... That is not love. That is sense attraction. So in the material world there is no love.

Lecture on SB 2.1.2-5 -- Montreal, October 23, 1968:

You may ill treat me. You may badly treat me. You neglect me. Still, I love you. There is no question of return from you. That is real love. That you cannot find in this material world. Because it is based on sense gratification, therefore there is love between a boy and girl, and as soon as there is little discrepancy, there is divorce. They are separated. Because the whole principle was on the basis of lust. So there is no love. Or we do not know what is meant by love. Love does not mean just a boy is attracted by a girl or a girl is attracted by a... That is not love. That is sense attraction. So in the material world there is no love. It is impossible. There is little, little example, just like I cited the example of mother and son or similar. That is also temporary. But real love is in the spiritual... That is Rādhā-Kṛṣṇa. That is real love. There is no separation.

No. Love means two. There must be two, the lover and the beloved. So lover... Kṛṣṇa is already lover. He's so lover of you that He's trying to get you back. That is Kṛṣṇa's attempt.

Lecture on SB 2.1.3 -- Paris, June 12, 1974:

Impersonalists, they do not know what is love. Because he's one. Their philosophy is oneness. So how there can be love, one? Is it possible? Have you got any such experience? Love means one? No. Love means two. There must be two, the lover and the beloved. So lover... Kṛṣṇa is already lover. He's so lover of you that He's trying to get you back. That is Kṛṣṇa's attempt. "Please, My dear boy, or My dear friend, My dear servant..." Any way, as we are related, He's after us.

We are servant of our senses. We give service to the master—not to the master. I give service to the money—he pays me—not to the master. I have no love for the master.

Lecture on SB 2.9.16 -- Tokyo, April 30, 1972:

Here in this material world, service means neither master or servant. Service means to the senses. That's all. We are servant of our senses. We give service to the master—not to the master. I give service to the money—he pays me—not to the master. I have no love for the master. Here anyone goes to the office or goes to service, he does not... He has no business to give service to a certain man, but because he will pay, that means he gives to the, service to the money. And why he gives service to the money? Because it is required for my sense gratification. Therefore ultimately I give service to my senses.

Because they have no love. A few devotees here, they understand that here is God. They can see here is God. But the rascals, they cannot see God.

Lecture on SB 3.25.8 -- Bombay, November 8, 1974:

When you will be devotee, lover of God, then, by that ointment, your eyes will be cleared and you will be seeing God. Now, here is God. Kṛṣṇa. Here is God. Why the people in Bombay, those (who are) challenging, "Can you show me God?" they do not come here? Because they have no love. A few devotees here, they understand that here is God. They can see here is God. But the rascals, they cannot see God. So even though he has got eyes, he cannot see God. Nāhaṁ prakāśaḥ sarvasya yogamāyā-samāvṛtaḥ (BG 7.25).

Kṛṣṇa is there in the name, in the form, but because we have no love for Him, we cannot see.

Lecture on SB 3.25.8 -- Bombay, November 8, 1974:

"Kṛṣṇa" and the Kṛṣṇa person is the same. I have already explained that absolute means Kṛṣṇa, Kṛṣṇa's name, Kṛṣṇa's form, Kṛṣṇa's place, Kṛṣṇa's dress, Kṛṣṇa's throne, Kṛṣṇa's prasādam, everything Kṛṣṇa, they are not different. Advaya-jñāna. So Kṛṣṇa is there in the name, in the form, but because we have no love for Him, we cannot see. Premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu vilokayanti (Bs. 5.38). Those who have developed God consciousness, Kṛṣṇa consciousness, love for God... Unless they have got love for God, why they have sacrificed their life for Kṛṣṇa? They could earn.

Here the so-called love means he or she wants some return for sense gratification. So there the so-called love is lust. It is going in the market in the name of love. There is no love.

Lecture on SB 5.5.3 -- Boston, May 4, 1968:

So love means without any return, without any sense gratification, without any consideration. That is love. Āśliṣya. That is Caitanya Mahāprabhu's... Āśliṣya vā pāda-ratāṁ pinaṣṭu mām adarśanān marma-hatāṁ karotu vā (CC Antya 20.47). The lover is saying to the beloved, "Either You embrace me with love or you kick me, trample me down under Your feet. And if You make me brokenhearted without meeting me, so whatever You like, You can do. Still I love You." That is love. That is only possible to love Kṛṣṇa. That is not materially possible. Here the so-called love means he or she wants some return for sense gratification. So there the so-called love is lust. It is going in the market in the name of love. There is no love.

Here in this material world there is no love because the man and woman, they have no idea that "I mix with the man, the man who satisfies desires with me." No. "I will satisfy my desires." This is the basic principle.

Lecture on SB 6.1.26 -- Honolulu, May 26, 1976:

So this difference has been explained by the author of Caitanya-caritāmṛta, that what is the difference between lusty desires and love? That has been explained. He has said, ātmendriya-prīti-vāñchā-tāre bali 'kāma' (CC Adi 4.165), "When I want to satisfy my senses, that is kāma." But kṛṣṇendriya-prīti-icchā dhare 'prema' nāma, "And when we want to satisfy the senses of Kṛṣṇa, then it is love, prema." That is the difference. Here in this material world there is no love because the man and woman, they have no idea that "I mix with the man, the man who satisfies desires with me." No. "I will satisfy my desires." This is the basic principle. The man is thinking that "Mixing with this woman, I'll satisfy my sense desire," and woman is thinking that "By mixing with this man, I shall satisfy my desire."

Bhakti-yoga means bhagavati. Love means love of Godhead. Otherwise, there is no love—only lust.

Lecture on SB 6.3.20-23 -- Gorakhpur, February 14, 1971:

Bhakti-yoga. One may... Just like some people, some foolish say, "Bhakti-yoga... I have got very much devotion to Goddess Kālī, to Goddess Durgā, or so many demigods. This is also bhakti." No. Bhakti-yoga means bhagavati. Love means love of Godhead. Otherwise, there is no love—only lust. Similarly, bhakti means, when this word used, bhakti-yoga, that is only in relationship with the bhakta, or devotee, and Bhagavān. That is called bhakti-yoga. Nāma, harer nāma, not that any name. Harer nāma harer nāma (CC Adi 17.21). Any name can be applied to Kṛṣṇa indirectly, but directly... We are concerned directly. Ānukūlyena kṛṣṇānuśīlanam (CC Madhya 19.167). We have to cultivate Kṛṣṇa not indirectly. Indirectly, everything is worshiping Kṛṣṇa, because there is nothing but Kṛṣṇa everywhere. Just like Kaṁsa. Kaṁsa, he was thinking of Kṛṣṇa indirectly as enemy. Therefore, that is not bhakti. Bhakti means Kṛṣṇa consciousness favorably, directly.

Actually there is no love. They are all lust. But going on in trade in the name of love. Love is possible only with Kṛṣṇa, or God.

Lecture on SB 7.6.1 -- San Francisco, March 3, 1967:

"This human form body should be utilized fully for understanding our real position, our relationship with God, and our transaction, our dealings, and the basis of our relationship with God, and what is the real goal of life." So Caitanya Mahāprabhu has said that the real goal of life is premā pum-artho mahān, prema, to attain love. Of course, in this material world, so many things are going on in the name of love. But actually there is no love. They are all lust. But going on in trade in the name of love. Love is possible only with Kṛṣṇa, or God. Premā pum-artho mahān. So Caitanya Mahāprabhu's... Not any other thing.

If I so-called love you for my benefit, that is lust. So in this material world there cannot be love. It is not possible. Because everyone loves, so-called love. He loves his sense gratification.

Lecture on SB 7.6.9 -- New Vrindaban, June 25, 1976:

If someway or other the child is dead or my father is dead, we cry, "Father has gone." Why father has gone away? The body which you loved, that is lying there. So we do not know whom to love. So if we love actually, let us love the soul. How the soul... Love..., to love means for benefit. That is real love. I love you for your benefit; you love me for my benefit. If I so-called love you for my benefit, that is lust. So in this material world there cannot be love. It is not possible. Because everyone loves, so-called love. He loves his sense gratification. A young boy loves a young woman for his sense gratification, not for her sense gratification. Similarly she also. So in this material, this cheating is going on.

A father is teaching, "Eat, drink, be merry and enjoy. This is enjoyment." That means, indirectly, he is sending his son to the hell. You see? There is no love. Actually, this is no love.

Lecture on SB 7.9.8 -- Hawaii, March 21, 1969:

Prahlāda Mahārāja is not, I mean to say, against his father. Otherwise, he would not have prayed to Lord Nṛsiṁha, "My dear Lord, kindly forgive my father." Just see. Because he addressed his father as "best of the demons," that does not mean he had no love for his father. Simply by flattering, if I do some, ultimately do some harm unto you, then what is the meaning of that flattery? Here the father and son in the material world, they are addressing very nicely, but the father is sending the son to the hell, and the son is also sending the father to the hell by materialistic activities. A father is teaching, "Eat, drink, be merry and enjoy. Eat meat and drink and associate with as many girls and... That is... This is enjoyment." That means, indirectly, he is sending his son to the hell. You see? There is no love. Actually, this is no love. If I help you in the matter of for your ruination, that is not love.

If you have love for Kṛṣṇa... There is no question of love or no love. This is the fact.

Lecture on SB 7.9.54 -- Vrndavana, April 9, 1976:

So if we are sincerely Kṛṣṇa conscious, if we believe Kṛṣṇa... We have to believe. You believe or not believe, the words of Kṛṣṇa cannot be false. That's a fact. You may be rascal, you do not believe, but those who are dhīra, they believe. They believe. If you have love for Kṛṣṇa... There is no question of love or no love. This is the fact. So one has to become... This is the ultimate goal of life, that one has to become dhīra, not like cats and dogs, jumping here and there. That is not human life. That is dog life.

Nectar of Devotion Lectures

"No. Because I am still living without Kṛṣṇa, that means I have no love for Kṛṣṇa. I should have died long, long ago." Caitanya Mahāprabhu says.

The Nectar of Devotion -- Bombay, January 4, 1973:

Lord Caitanya says that "I am not a devotee of Kṛṣṇa." "Now, Sir, You are crying always for Kṛṣṇa." "That is simply to show, make a show that I am a great devotee of Kṛṣṇa." Then? "No, how we can understand that You are not...? We know You're..." "No. Because I am still living without Kṛṣṇa, that means I have no love for Kṛṣṇa. I should have died long, long ago." Caitanya Mahāprabhu says. So this much ecstasy, this much eagerness, when we come, then can see always. Premāñjana-cchurita-bhakti-vilo..., santaḥ sadaiva. Twenty-four hours, he can see Kṛṣṇa. He cannot see anything but Kṛṣṇa. Just like the sunrise. As, as soon as the sun rises, you start your aeroplane, and you go on, towards the eastern, western side, you'll find always day. A practical... There will be no sunset. We have seen it while coming from Paris to London.

So there is no love. There is only lust. In the material world there is no love. Therefore Caitanya-caritāmṛta Kaja, the author of Caitanya-caritāmṛta, he has distinguished between love and lust.

The Nectar of Devotion -- Vrndavana, October 28, 1972:

In the material world, lust is going on in the name of love. A boy loves a girl, a girl loves a boy, but actually the boy also wants sense gratification and the girls also want sense gratification. That is not love. As soon as there is any difficulty in sense gratification, immediately there is divorce. So there is no love. There is only lust. In the material world there is no love. Therefore Caitanya-caritāmṛta Kaja, the author of Caitanya-caritāmṛta, he has distinguished between love and lust. He says, ātmendriya-prīti-vāñchā tāre nāma kāma (CC Adi 4.165). When you want to satisfy your senses, that is called lust. Kṛṣṇendriya-prīti vāñchā dhare prema nāma. When you want to satisfy the senses of Kṛṣṇa, that is love.

You'll see so many sahajiyās, professionals: they can cry, but they have no love for Kṛṣṇa.

The Nectar of Devotion -- Calcutta, January 25, 1973:

In the beginning, sādhana-bhakti must be there. Then when you get attachment for Kṛṣṇa, that is called rāga-bhakti. And the more you increase your attachment for Kṛṣṇa, then it will come to the stage of prema-bhakti. You don't become kṛṣṇa-premī all of a sudden. "Now I have become kṛṣṇa-premī. Let me cry." And then, after crying, "Oh, my throat is now dried up. Give me cigarette." This kind of bhakti has no value. You'll see so many sahajiyās, professionals: they can cry, but they have no love for Kṛṣṇa. I have seen one professional reciter. He can cry, and he gathers many people around him. But by his writing, by his speech, we can understand that he has no faith in Kṛṣṇa. In Bombay I have seen.

Sri Caitanya-caritamrta Lectures

Material manifestation is simply perverted reflection of the real love. Here there is no love. It is simply a reflection.

Lecture on CC Adi-lila 7.80-95 -- San Francisco, February 10, 1966:

Bhāgye sei premā tomāya karila udaya: "So I am very glad, Caitanya, that You have developed that symptoms by chanting. So it is very good, and it is very nice. You are very fortunate." Premāra sva-bhāve kare citta-tanu kṣobha: "When one becomes..." Just like a man in love in this material world, also, he sometimes becomes just like madman, so similarly... Material manifestation is simply perverted reflection of the real love. Here there is no love. It is simply a reflection. Because the spirit soul is originally in love with the Supreme, so he is trying to express his loving sentiments or life's symptoms, but because it is not on the platform of the Supreme, therefore materially they are manifested sometimes, but it breaks. It breaks. It does not exist.

Caitanya Mahāprabhu says that "Yes, these are all right. With all these things, if you have no love of Godhead, it is all nonsense. All nonsense. Therefore try to love God and everything will be all right."

Lecture on CC Madhya-lila 20.124-125 -- New York, November 26, 1966:

If all people are religious, then economic condition will be better. Dharma-artha. And why economic condition better wanted? Kāma. Kāma means then the necessities of your life will be fulfilled nicely. Dharma, artha, kāma, and moksa. Then what is the end? That if you are peacefully in the society, then you can culture for your liberation. So dharmārtha-kāma-mokṣa (SB 4.8.41), so generally these four principles are the aim of human society. But Caitanya Mahāprabhu says that "Yes, these are all right." But premā pumartho mahān: "With all these things, if you have no love of Godhead, it is all nonsense. All nonsense. Therefore try to love God and everything will be all right." This is the mission of Caitanya Mahāprabhu, premā pumartho mahān. So prema. Here, also, Lord Caitanya says that we should understand our relationship with God. We should act in that way. That means in devotion. Then we shall have the highest perfection of life, love of God, and our mission of human life will be fulfilled.

Festival Lectures

There is no love here. It cannot be. There cannot be any love. This is... That tendency is there, but due to this material contamination, lust is going on in the name of love.

Ratha-yatra -- Los Angeles, July 1, 1971:

This body is false, false in the sense it is an imitation. Just like you see one idol in the dress shop, very nice girl standing, but it is a false; similarly, this body made of material elements is not our real body. False. Similarly, the girl's body is false. Therefore, because false, the so-called love and attraction is also false. Therefore our so-called love breaks. There is no love here. It cannot be. There cannot be any love. This is... That tendency is there, but due to this material contamination, lust is going on in the name of love. Actually it is lust.

In the viddhi-mārga, when you have no love for God or Kṛṣṇa, we have to follow the regulative principles and automatically..., there is practice.

Radhastami, Srimati Radharani's Appearance Day -- Montreal, August 30, 1968:

So long we do not develop our pure love, we have to worship on the regulative principles. One has to become a brahmacārī, one has to become a sannyāsī, one has to perform the worship in this way, in the morning he has to rise, he has to offer. So many rules and regulations. There are at least sixty-four rules and regulations. So we shall introduce them gradually as you develop. So in the viddhi-mārga, when you have no love for God or Kṛṣṇa, we have to follow the regulative principles and automatically..., there is practice. When practicing. Just like you practice this mṛdaṅga playing. In the beginning it is not in order, but when you become well versed in the practice, the sound will come so nice.

General Lectures

You actually develop your transcendental love for God, that is the best technique. If you have no love for God, simply you follow the technique, then it is simply laboring. That's all.

Lecture to Technology Students (M.I.T.) -- Boston, May 5, 1968:

Student (9): There are different techniques for reaching Christ consciousness or God consciousness or self-realization. What test do you recommend for finding out which technique is the best?

Prabhupāda: Yes. That I have already explained. That technique is best by which you develop your love of God. That is the test. If by following Christian religion or Muhammadan religion or Hindu religion you actually develop your transcendental love for God, that is the best technique. If you have no love for God, simply you follow the technique, then it is simply laboring. That's all.

Here the relationship is just like a girl or a boy. The so-called love is temporary. That's all. There is no love. As soon as there is some discrepancy of sense gratification, oh, there is separation.

Lecture Excerpt -- San Francisco, September 14, 1968:

Materialism means sense gratification, and spiritualism means to love God. That's all. Personal sense gratification. Here the relationship is just like a girl or a boy. The so-called love is temporary. That's all. There is no love. As soon as there is some discrepancy of sense gratification, oh, there is separation. There is divorce. There is separation. Because the so-called love is based on sense gratification. That is materialism. And when there is no sense gratification, the satisfaction of the lover only, that is spiritualism. So in Kṛṣṇa consciousness, when your business will be only to satisfy Kṛṣṇa, then you must know that your senses and your body have become spiritualized. Actually, in higher platform, there is nothing material thing. Higher platform means when a person sees nothing but Kṛṣṇa as everything. Even himself, he's also Kṛṣṇa.

Caitanya Mahāprabhu says "Now, the thing is that I am still living without seeing Kṛṣṇa. That means I have no love for Kṛṣṇa. I am still living. I should have died long ago without seeing Kṛṣṇa." So we should think like that.

Lecture -- Seattle, September 27, 1968:

Just like Caitanya Mahāprabhu taught us that... He said that "My dear friends, please take it from Me that I have not a pinch of faith in Kṛṣṇa. If you say that why I am crying, the answer is that just to make a show that I am great devotee. Actually, I have not a pinch of love for Kṛṣṇa. This crying is simply My show, makeshow." "Why You are saying so?" "Now, the thing is that I am still living without seeing Kṛṣṇa. That means I have no love for Kṛṣṇa. I am still living. I should have died long ago without seeing Kṛṣṇa." So we should think like that. That is the example. However perfect you may be in serving Kṛṣṇa, you should always know that... Kṛṣṇa is unlimited, so your service cannot reach Him perfectly. It will ever remain imperfect because we are limited. But Kṛṣṇa is so kind. If you offer a little service sincerely, He accepts. That is the beauty of Kṛṣṇa.

After executing your ritualistic performances in particular type of religion throughout the whole life, if you do not see that you have no love for God, then simply you have wasted your time.

Lecture to College Students -- Seattle, October 20, 1968, Introduction by Tamala Krsna:

Yayātmā suprasīdati. You are hankering after satisfaction, full satisfaction. That full satisfaction can be obtained only when you love God. That is the natural function. It doesn't matter whether you are following Christianism or Hinduism or Muhammadanism. Just try to understand how much you have developed your God consciousness to love God. Then in your any religion is nice, very nice. Otherwise it is simply waste of time. Śrama eva hi kevalam (SB 1.2.8). After executing your ritualistic performances in particular type of religion throughout the whole life, if you do not see that you have no love for God, then simply you have wasted your time. Śrama eva hi kevalam.

Caitanya Mahāprabhu said that "I have no love for Kṛṣṇa." Why? Then why You are crying? So Caitanya Mahāprabhu says, "I am crying just to make a show to others that I am a devotee. Actually I am not a devotee. If I would have been actually devotee, how I am living without Kṛṣṇa? I should have died."

Lecture -- Los Angeles, January 15, 1969:

When one is, I mean to say, raised to the platform of spontaneous love, there is no question of falling back. During rāga-mārga, or regulative principles, there is chance of falling back because that is not mature. But when it is mature, then there is no falldown. At that time, without Kṛṣṇa, without serving Kṛṣṇa, nobody can live. Just like Caitanya Mahāprabhu, He said that "I have no love for Kṛṣṇa." Just try to understand. Caitanya Mahāprabhu said that "I have no love for Kṛṣṇa." Why? Then why You are crying? So Caitanya Mahāprabhu says, "I am crying just to make a show to others that I am a devotee. Actually I am not a devotee. If I would have been actually devotee, how I am living without Kṛṣṇa? I should have died." This is ecstasy. "If I had any love for Kṛṣṇa, how I am living without Kṛṣṇa?" That means, "I do not love Kṛṣṇa."

From atheistic point of view, they have no love for Kṛṣṇa. But one who has love for Kṛṣṇa, he sees, "Kṛṣṇa is so kind. He's accepting my dressing. I am crowning. I am garlanding." That is a feeling.

Lecture Excerpt -- Los Angeles, July 5, 1971:

So our, this Kṛṣṇa consciousness movement is... We are teaching people, our students especially, how to increase attachment for Kṛṣṇa. Why this temple? They are feeling that "We are sitting in Kṛṣṇa's presence. Kṛṣṇa is so nicely dressed. I am dressing." Otherwise, from atheistic point of view, you see that "Why these people are bothering like this? They have taken a brass idol and wasting time after it?" They can say like that. Because they have no love for Kṛṣṇa. But one who has love for Kṛṣṇa, he sees, "Kṛṣṇa is so kind. He's accepting my dressing. I am crowning. I am garlanding." That is a feeling.

They are chanting Hare Kṛṣṇa. But I am advising everyone. But who others are chanting, they are not chanting because they have no love for Kṛṣṇa.

Lecture -- Jakarta, March 1, 1973:

And as soon as we develop our love for Kṛṣṇa, we must have to think of Kṛṣṇa. Just like we think of our lover, beloved, always, similarly, by chanting Hare Kṛṣṇa mantra we develop our love for Kṛṣṇa. Therefore as soon as you chant Hare Kṛṣṇa, you immediately remember Kṛṣṇa. That is man-manā. And unless I have developed devotional service, then how I can chant Kṛṣṇa? Just like they are chanting Hare Kṛṣṇa. But I am advising everyone. But we, who others are chanting, they are not chanting because they have no love for Kṛṣṇa. Ah. So man-manā bhava mad-bhakto mad-yājī (BG 18.65). And how it is prac... How it is? By worshiping Kṛṣṇa. Just like we have got our temple, Rādhā-Kṛṣṇa temple, and from morning, four o'clock, to night ten o'clock, we have got business how to worship Kṛṣṇa. This time ārati, this time bhoga, this time chanting, this time reading about Kṛṣṇa, understanding of Kṛṣṇa—whole day and night we have got description. If you come to our temple in the foreign countries, you'll be pleased to see how they are doing.

You are following very nicely dharma, your so-called dharma, but you have no knowledge of God, no love for God—it is simply wasting time.

Lecture -- London, August 23, 1973:

If you think that by your principle, you have understood God and you have learned how to love God, and you have learned how to obey God, that dharma is perfect. That religious system is perfect. It may go on under any name, it doesn't matter. But if you have achieved the result, that is wanted. Just like if you pass your M.A. examination. It doesn't matter whether you pass it from London University or Calcutta University or Berlin University. You have passed your examination. That will be taken into consideration. So similarly, sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje (SB 1.2.6). That system of religion is perfect by which one can learn what is God and how to love God. That is perfect. But you are following very nicely dharma, your so-called dharma, but you have no knowledge of God, no love for God—it is simply wasting time. It is simply wasting time. Therefore dharma means to understand God and to abide by His order.

Philosophy Discussions

Sex, simply means you satisfy your senses and the other party satisfies her senses. That is sex. That is lust. You are lusty, she is lusty, that is all. There is no love. That is going on in the name of love.

Philosophy Discussion on Arthur Schopenhauer:

Śyāmasundara: He says that real love means sympathy, not sex life.

Prabhupāda: No, sex life is animal. That is not love; that is lust. We always repeatedly say, sex life is lust. That is not love. Here is real love, that "They are suffering for want of Kṛṣṇa consciousness. Let us do something so that they may understand the values of life." Here is love. Sex, simply means you satisfy your senses and the other party satisfies her senses. That is sex. That is lust. You are lusty, she is lusty, that is all. There is no love. That is going on in the name of love. Rascaldom. That is not love. It is lust; they do not know it. Lusty thing has been accepted as love. Mistake. Bhrama, pramāda. Bhrama, mistake. Illusion. Illusion is accepted as something else. Lust is accepted as love. This is illusion.

Māyāvādī philosopher have no other conception, because they cannot conceive personal God. So there is no love.

Philosophy Discussion on Jacques Maritain:

Prabhupāda: Yes. Without person how there can be love? There is no question of love. You cannot love air or sky; you must find out a man or woman in the, under the sky. So therefore if you want to love God then you must accept God is a person; otherwise there is no question of love. Therefore for the Māyāvādī philosopher there is no question of love. They merge. They want sāyujya-mukti, to become one. They have no other conception, because they cannot conceive personal God. So there is no love. Therefore they manufacture an idea that in the material condition of life, you just imagine any form of God and love Him, and ultimately you become one. That is their philosophy. Ultimately you throw away this... The example is given that you want to rise on some top floor you take a ladder and go to the top and throw away the ladder: there is no need of this ladder, now you have come to the position.

Purports to Songs

Here are so many signboards, so many papers, "love, love." But there is no love. This is illusion. It is all lust. Love for intoxication, love for sex, love for this... This is going on.

Purport to Gaura Pahu -- Los Angeles, January 10, 1969:

So by chanting Hare Kṛṣṇa, one can easily understand this fact, and by worshiping Lord Caitanya, following His principles and ways, one can chant Hare Kṛṣṇa and very easily come to the platform of spiritual understanding. But Narottama dāsa Ṭhākura says on our behalf that we are neglecting this. Therefore we are inviting spiritual death.

Then he says that prema-rathana-dhana helāya hārāiṅu. Spiritual life means to develop real love. The... Everyone says love. There are so many signboards, so many papers, "love, love." But there is no love. This is illusion. It is all lust. Love for intoxication, love for sex, love for this... This is going on. So actual love means... Love, this word, can be applicable only with Kṛṣṇa, with God. Because we are created for that purpose. To love means to love Kṛṣṇa. So that is wanted. That is spiritual love. So prema-rathana.

There is no love in the material world. It is all lust. So love means loving God. That is love.

Purport to Parama Koruna -- Atlanta, February 28, 1975:

So this anxiety, Caitanya Mahāprabhu, yugāyitaṁ nimeṣeṇa: "A moment is seeming to Me a millenium, hundreds and millions of years' separation." That is love. If you love somebody and if you... Of course, in the material world, this love is not possible. There is no love in the material world. It is all lust. So love means loving God. That is love. So the Caitanya Mahāprabhu is teaching this, yugāyitaṁ nimeṣeṇa cakṣuṣā prāvṛṣāyitam: "I am feeling one moment as a millenium, being separated from Kṛṣṇa. And the torrents of tears are coming just like torrents of rain." And śūnyāyitaṁ jagat sarvam: "And the whole world is seeming to Me vacant," govinda-viraheṇa me, "being separated from Govinda." This is love. So it doesn't matter what religious system you are following, but the result should be this, that you should be mad after God.

1968 Conversations and Morning Walks

For the neophytes it is necessary to know about Kṛṣṇa. Because we have no love, so if we understand that Kṛṣṇa is so great, then gradually we can love.

Questions and Answers -- September 6, 1968, New York:

Prabhupāda: One who loves Kṛṣṇa without inquiry, that is nice position. To inquire about Kṛṣṇa is knowledge. And pure devotion is transcendental to knowledge. Love does not depend on the greatness. If a boy loves a girl or the girl loves a boy, even in this material field, it does not depend on the greatness of the boy. Of course, here everything is on material consideration. But actual love is without any consideration, what He is or what He isn't. That is real love. That is the perfectional stage of love, without inquiring how great He is or what He is. But for the neophytes it is necessary to know about Kṛṣṇa. Because we have no love, so if we understand that Kṛṣṇa is so great, then gradually we can love. Our position is different because when... Therefore Caitanya-caritāmṛta, it is said that siddhānta boliya citte na kara ālasa: "Try to understand about Kṛṣṇa." Just like Kṛṣṇa is explaining in Bhagavad-gītā that "I am this amongst the trees. I am this. I am this planet. Amongst this, I am this. I am this." So just to impress upon the neophyte devotees about the greatness... And those who are advanced devotees, they do not want to see whether Kṛṣṇa is great or small. They simply love Him. That's all. That is pure love. In Vṛndāvana, at least these gopīs, they never saw Kṛṣṇa's any jugglery or any greatness. But they still love, pure love.

We do not accept any principle of religion as genuine if we see that the followers have no love of God but they have got love of matter.

Interview -- September 24, 1968, Seattle:

Prabhupāda: The only check is Kṛṣṇa consciousness, if people are taught that he can be happy only by reestablishing his eternal relationship with God. So our test of religion is how one has developed his God consciousness or love of God. We do not accept any principle of religion as genuine if we see that the followers have no love of God but they have got love of matter. We testify the, I mean to say, bona fides of a religious principle... Of course, in religious principle there is the teaching to become God conscious, to accept the authority of God, but because they are not properly taught, the followers are becoming godless, not only here, in India also. That is the position everywhere. So our proposition is to make people God conscious. It doesn't matter what he is. Either he is Hindu or Christian or Mohammedan, it doesn't matter. And this Kṛṣṇa consciousness procedure is to raise or to develop love of Godhead.

1969 Conversations and Morning Walks

Simply I go the church, I go to temple, and I do all kinds of nonsense, I have no love for God, I have love for my māyā and I go simply..., that is useless.

Conversation Including Srimad-Bhagavatam 1.2.1-34 Recitation & Explanation -- April 1, 1969, San Francisco:

Prabhupāda: One has to test by the result. Phalena paricīyate. You are Christian, I am Hindu, or he is Mohammedan. That's all right. You are very good, I am very good, he is very good. But what is the result of your following religion? Have you attained love of God? Simply I go the church, I go to temple, and I do all kinds of nonsense, I have no love for God, I have love for my māyā and I go simply..., that is useless. Religious principle means... It doesn't matter whether you are Hindu or Christian or Muslim or anything. It doesn't matter. Just see Bhāgavata. Sa vai puṁsāṁ paro dharmo (SB 1.2.6). That sort of religion is nice, best, by which you can develop love of Godhead. It doesn't mention that "This religion is best, that religion is best." That religion is best which helps someone, the religionist, to develop love of God, Godhead. If you put to test all kinds of religion in this formula of Śrīmad-Bhāgavatam, you'll understand which religion is best. You haven't got to ask anybody. Simply by testing how much one has developed love of Godhead. How much one has learned to love Kṛṣṇa or God.

So many reason we can put forward. No. Love of Kṛṣṇa cannot be stopped by any material reason. That is love. Nobody can say that "For this reason I could not love Kṛṣṇa." There is no reason.

Conversation Including Srimad-Bhagavatam 1.2.1-34 Recitation & Explanation -- April 1, 1969, San Francisco:

Prabhupāda: ust like Cowper said, "England, with all thy fault, I love you." This is love. This is material, crude. Ahaitukī apratihatā. Apratihatā means that business, "I love Kṛṣṇa," cannot be stopped. "I could not love Kṛṣṇa because I was busy in doing this thing or that thing, or because..." So many reason we can put forward. No. Love of Kṛṣṇa cannot be stopped by any material reason. That is love. Nobody can say that "For this reason I could not love Kṛṣṇa." There is no reason. There is no impediment for anyone. Any circumstances. So any religious principle which helps a person to love Kṛṣṇa and God, in that way, without any reason, without any impediment... Just like flow of the river. There is no impediment in this world which can stop the flow of the river. Or the waves of the Pacific Ocean. There is no power in the material world which can stop the waves going on, going on, going on. You see? Similarly, that is the best type of religion. Now just see how Bhāgavata is liberal in the description of religion.

You don't accept authority? No, love, apart from love.

Room Conversation with Allen Ginsberg -- May 11, 1969, Columbus, Ohio:

Allen Ginsberg: Not enough to make me dream of it at night, no. Not enough to make me love it. Words are not enough. That authority is not enough to make me love it.

Prabhupāda: You don't accept authority?

Allen Ginsberg: Not enough to love.

Prabhupāda: No, love, apart from love.

Allen Ginsberg: Not enough to...

Prabhupāda: Consult.

1971 Conversations and Morning Walks

In the beginning we have no love for Kṛṣṇa, so this process will help how to invoke his love for Kṛṣṇa. This is standard process.

Room Conversation -- July 18, 1971, Detroit:

Prabhupāda: Yes. This is, this is essential for advancing in spiritual consciousness. Just like kindergarten system, the children are given some wooden, I mean, some plans to form some A, B and C like that, (indistinct). So this not like, exactly like the (indistinct) system. This system is introduced by great ācāryas, authorities. So we have to follow. In the beginning we have no love for Kṛṣṇa, so this process will help how to invoke his love for Kṛṣṇa. This is standard process.

1972 Conversations and Morning Walks

There is no love in the material world. You love somebody with some personal interest. So that is not love. There is no love in this world. That is illusion.

Conversation with Bajaj and Bhusan -- September 11, 1972, Arlington, Texas, At Their Home:

Prabhupāda: No, there is no love in the material world. You love somebody with some personal interest. So that is not love. Everyone loves. To be frank enough, a wife loves husband so long he is nicely earning, and the husband loves the wife so long she is beautiful. That's all. This is the love. It is not love. It is lust. Love is different thing.

Guest (1): How about serving the parents?

Prabhupāda: First of all you try to understand one point. Don't jump like that. The same thing is applicable to parents and everything. There is no love in this world. That is illusion.

1973 Conversations and Morning Walks

Unity and fraternity and so on, big, big words. But it has not come to... Because there is no love of Godhead, it has failed. Even the United Nations.

Conversation with Mr. Wadell -- July 10, 1973, London:

Prabhupāda: Similarly, if you try to pour water to each leaf of the tree, it will be simply waste of time. Similarly, God is the root of everything. Our Vedānta-sūtra says, janmādy asya yataḥ (SB 1.1.1), Absolute Truth, wherefrom everything has come. So if we love the root, God, then we can love others. Otherwise not possible. Otherwise it is simply waste of time. They have tried. The so-called humanitarian work they have tried. Unity and fraternity and so on, big, big words. But it has not come to... Because there is no love of Godhead, it has failed. Even the United Nations. Central point is missing. So our Vedic injunction is that sa vai puṁsāṁ paro dharmo yato bhaktir adhokṣaje: (SB 1.2.6) "That system of religion is perfect which teaches how to love God." It doesn't matter, Christian religion, Hindu religion, Mohammedan religion, it doesn't matter. But God minus, this is the present position.

No profit making, no business that "I give you something. I must have something from you." No, no. Love means without any desire without any motive. That is pure love.

Room Conversation -- September 19, 1973, Bombay:

Guest (2): That giving should be without any intention of taking.

Prabhupāda: No, no profit making, no business that "I give you something. I must have something from you." No, no. Love means without any desire, anyābhilāṣitā-śūnyam (Brs. 1.1.11), without any motive. That is pure love. If I give you something without any motive, that is pure love.

1974 Conversations and Morning Walks

There is no love when there is force. That is love. Just like you are being controlled by me. There is no force.

Morning Walk -- January 18, 1974, Hawaii:

Bali-mardana: One has a choice to either be controlled by love or by force.

Prabhupāda: But love, there is no love when there is force.

Bali-mardana: No, but by Kṛṣṇa.

Prabhupāda: Yes, that is love. Just like you are being controlled by me. There is no force. Voluntarily, out of love... I am not paying you. Still, if I say something, immediately you do. Why? There is love. That's all.

"So what you have found in me that you have concluded that I have no love for God. What you have seen in me?"

Morning Walk -- April 22, 1974, Hyderabad:

Pañcadraviḍa: But we're also teaching that this love, love is not just based on sentimentality. Love is also practical. Just like in this world, when there is relationship between man and woman, there is a practical exchange of love. It is not simply that love is only based on words. Also one is based on actions. We can judge how much a man is developing love by what his activities are.

Prabhupāda: "So what you have found in me that you have concluded that I have no love for God. What you have seen in me?"

Pañcadraviḍa: I have not concluded that... When I speak with a person, I do not say, "I have concluded that you have no love of God."

"That may be. One may be engaged twenty-four hours or may be engaged for eight hours. That does not mean, you cannot say that I have no love for God."

Morning Walk -- April 22, 1974, Hyderabad:

Pañcadraviḍa: Our engagement is twenty-four hours.

Prabhupāda: "That may be. One may be engaged twenty-four hours or may be engaged for eight hours. That does not mean, you cannot say that I have no love for God." (pause)

Akṣayānanda: It has already been predicted in the śāstra that this method of chanting the holy name of God will be accepted by everyone in the world.

Prabhupāda: "That may be in your śāstra. But what is the extra thing? That chanting, that's all right. We also go to the church and sing hymns also."

No, love for man... Let me say it. Love for man is imperfect conception because God is for everyone. God is not monopolized by simply the human society.

Room Conversation with Catholic Cardinal and Secretary to the Pope -- May 24, 1974, Rome:

Prabhupāda: No, love for man... Let me say it. Love for man is imperfect conception because God is for everyone. God is not monopolized by simply the human society. The animal society, the bird society, the tree society, they are all living entities, soul. According to our karma, they are differently dressed. That is the most important philosophy, that soul is part and parcel of God. Somehow or other, the soul is now separated from the service of the Lord, and according to his desire of enjoying this material world, he has been offered different types of body. So either human being or animal or trees or aquatics, birds, beasts, everyone, all living entities, they are all part and parcel of God.

In the beginning there is no love. Let him work on the direction of God's representative.

Morning Walk -- June 29, 1974, Melbourne:

Madhudviṣa: Sometimes a question is arisen that devotees are working hard to serve Kṛṣṇa, but sometimes they don't feel that they are working in love and devotion. They are doing the work, but sometimes...

Prabhupāda: Yes, in the beginning there is no love. Let him work on the direction of God's representative. (break) Therefore it has been warned, arcye viṣṇau śilā-dhīr guruṣu nara-matir vaiṣṇave jāti-buddhiḥ. The Deity of Viṣṇu, if one thinks, "This is made of stone; this is made of wood; this is made of metal," and spiritual master as ordinary human being, these are hellish considerations. Arcye viṣṇau śilā-dhīr guruṣu nara-matiḥ. Guruṣu means the spiritual master. Nara-matiḥ, a ordinary human being. And vaiṣṇave jāti-buddhiḥ. And Vaiṣṇava, a devotee—"Oh, he is brāhmaṇa Vaiṣṇava. He is European Vaiṣṇava. He is this Vaiṣṇava, that..." No. These are forbidden. Vaiṣṇava is Vaiṣṇava. Spiritual master... They are all transcendental. In... of course, in this country you are introducing new, but in India... Just like we had been at Tirupati, Tirumala. Many thousands of people were coming, and their daily collection is not less than 100,000 rupees. And do you think these people are coming to offer these 100,000 rupees daily to a stone? And the ācāryas established this temple for bluffing these people? Does it mean, their collecting? They do not know the science, rascals.

1975 Conversations and Morning Walks

Caitanya Mahāprabhu said that "I do not love Kṛṣṇa. So that's... And if I would have loved, then I would have died without His presence. But I am living now. Therefore I have no love for Kṛṣṇa."

Room Conversation with Tripurari -- March 2, 1975, Atlanta:

Prabhupāda: Well, that is also a devotional attitude. Just like Caitanya Mahāprabhu said that "I do not love Kṛṣṇa. So that's... And if I would have loved, then I would have died without His presence. But I am living now. Therefore I have no love for Kṛṣṇa." This is another thing. One who is too much addicted to the service of Kṛṣṇa, that is very good sign. So your headquarter is now Pittsburg?

You have no love, because you are accustomed to kill. Philosophy begins when you know that everyone is part and parcel of God, and everyone should be given the full facilities to live without injuring anyone for one's personal benefit.

Room Conversation with Carol Cameron -- May 9, 1975, Perth:

Gaṇeśa: Śrīla Prabhupāda said that you could not understand the simple instruction, so where is the question of understanding philosophy? Not love. Philosophy.

Prabhupāda: You have no love, because you are accustomed to kill. Philosophy begins when you know that everyone is part and parcel of God, and everyone should be given the full facilities to live without injuring anyone for one's personal benefit. Paṇḍitaḥ sama-darśinaḥ (BG 5.18). A paṇḍita, philosopher, means learned scholar. Not fools and rascals can become philosopher. Those who are learned scholar, thoughtful, they can become philosopher. But if one has no knowledge how to behave with other living entities, what is the meaning of becoming a philosopher?

I have already explained that religion means to become lover of God. That is religion. When there is no love of God, that is not religion.

Room Conversation with writer, Sandy Nixon -- July 13, 1975, Philadelphia:

Father: What is it that Kṛṣṇa consciousness has that offers people so much more than other religions do?

Prabhupāda: This is religion. I have already explained that religion means to become lover of God. That is religion. When there is no love of God, that is not religion. Religion means—I have already explained—to know God and to love Him. So if you do not know what is God, where is the question of loving Him? So that is not religion. It is going on in the name of religion. But religion means to know God and to love Him. Dharmaṁ tu sākṣād bhagavat-praṇitām (SB 6.3.19). Can you find out this verse? Give him. You don't find?

Just like love between two persons, it cannot be forced. "You must love him. You must love her." Oh, that is no love. That is not love. When automatically you love one another, that is quality.

Morning Walk -- November 2, 1975, Nairobi:

Prabhupāda: When you will feel so much ecstasy in chanting Hare Kṛṣṇa, that is quality. Not artificially—"Chant. Chant. Otherwise get out." This is not quality. This is in expectation that someday you may come to quality. That requires time. That requires sincerity. But quality is there. Śravanādi śuddha citte karaye... It will be awakened. Not by force. Just like love between two persons, it cannot be forced. "You must love him. You must love her." Oh, that is no love. That is not love. When automatically you love one another, that is quality. Dora vede(?) prema. And therefore formerly, at least in the Indian society, at an early age they were married. There is no quality in that quality. But gradually, remaining together, the quality of love increases. Then the wife takes care of the husband, and the husband takes care. They become bound up, united in love. That is quality.

1976 Conversations and Morning Walks

Unless there is no love. If you do not follow the process.... Suppose.... These are the general principles. If you love somebody you give something, some presentation. That you have given me, the presentation. It is a question of love.

Room Conversation -- April 23, 1976, Melbourne:

Prabhupāda: So then these question do not arise at all, because he does not know what are sins and what are to be avoided and how to love God. These things required. There is a process. Just like if you want to love a girl or a girl wants to love you, there is a process. Unless there is no love. If you do not follow the process.... Suppose.... These are the general principles. If you love somebody you give something, some presentation. That you have given me, the presentation. It is a question of love. You are not giving to anyone, but you have got some love. So you give something to God. The first question of love is that "What you are giving to God?"

Religion means you have to learn how to love God. If you have no love for God, it is all useless. That is not religion.

Answers to a Questionnaire from Bhavan's Journal -- June 28, 1976, Vrndavana:

Prabhupāda: One religion is there already, that how to love God. This is one religion. Will the Christian say, "No. We don't want to love God"? Will the Christians say? Will the Mohammedans say, "No, no. We don't want to love God"? So religion means how to love God, and any religion which teaches how to love God, that is perfect. It doesn't matter whether he's Christian or Muslim or Hindu. It doesn't matter. You have to be educated to take your degree. It doesn't matter from which college you take degree. Similarly, religion means you have to learn how to love God. If you have no love for God, it is all useless. That is not religion. Dharmaṁ tu sākṣād bhagavat-praṇītam (SB 6.3.19). Sākṣād, Bhagavān Kṛṣṇa says, "You surrender unto Me." You cannot surrender until you love. You are surrendered to me, I am also an Indian. Because you have love for me, therefore there is surrender. If I say that "You die," you'll die. Why? Because you love me. So when there will be surrender? Unless one loves God. Unless that platform is not there, that "I love you, I can sacrifice everything for you." That is on the the basic principle of love.

Your going to the temple and church and everything is simply waste of time. Because you do not understand God. You have no love for God. That is going on, all over the world.

Answers to a Questionnaire from Bhavan's Journal -- June 28, 1976, Vrndavana:

Prabhupāda: If you maintain slaughterhouse and disobey the order of Christ, thou shall not kill, and you proclaim yourself as Christian or Hindu or this.... That is not religion. Then śrama eva hi kevalam. Your going to the temple and church and everything is simply waste of time. Śrama eva hi kevalam. Because you do not understand God. You have no love for God. That is going on, all over the world. They're stamping under some sect, but there is no real religion. So in order to bring them all in one platform, they have to accept the principles of Bhagavad-gītā, Kṛṣṇa is the Supreme Personality of Godhead. If you do not accept in the beginning Kṛṣṇa, that He is the supreme, then you try to understand that He is the Supreme Personality of Godhead. That is education. There is somebody supreme. So if I say, because I am Hindu, I am Indian, that "Kṛṣṇa is the supreme," you may say, "Then why Kṛṣṇa? Kṛṣṇa is Indian." "No. He is God. Just like the sun rises first in India, then comes to Europe. But that does not mean the sun is different.

If one has learned how to love God. If there is no love of God, then what is the use of claiming that this is the only platform? Where is the sign of love of Godhead? That is to be seen.

Answers to a Questionnaire from Bhavan's Journal -- June 28, 1976, Vrndavana:

Prabhupāda: But we have to see by the result. The result is... Only platform, that only platform, that is decided... Sa vai puṁsāṁ paro dharmaḥ. That is actually religion. How? Yato bhaktir adhokṣaje. If one has learned how to love God. If there is no love of God, then what is the use of claiming that this is the only platform? Where is the sign of love of Godhead? That is to be seen. Simply if you say... Everyone will say, "This, my, this property is the best, or my understanding is..." But there must be practical proof. The practical proof-say how to love God, what is the process of loving God? If you do not know your relationship with God and other's relationship with God, then how you know God? That is lacking. Nobody can give clear conception of God. Can the Christians give? Then where is love of God? If you have no understanding of what is God, where is the question of love? Love is not fictitious.

If you are talking of God, then you must love God. That is progress. But there is no love of God, there is love of something else, so what is the use of talking about.

Evening Darsana -- August 9, 1976, Tehran:

Prabhupāda: Regularly going to the church, regularly going to the mosque or temple, but the love is for material things, not for God. How I get money, how I get motorcar, how I get dog, how I get nice wife, how I get nice—the love is here. The example is given, just like a vulture. The vulture goes very, very high, four miles high, five miles. But his business is to find out where there is a corpse, where there is a corpse. Very highly elevated, but business is to find out a dead body. And as soon as he finds it... (hand motion indicating sweeping down) So this is going on. Very religious, very regularly performing religious ceremonies, rituals, but the business is where is a corpse. "Come on, here is some sense gratification." This is going on. If you are talking of God, then you must love God. That is progress. But there is no love of God, there is love of something else, so what is the use of talking about. Hm? What do you think? Is it not waste of time?

You are seeing Kṛṣṇa in the temple, but because you have no love you think that "I am not seeing Him." That is the defect. They are seeing Kṛṣṇa.

Morning Walk -- December 5, 1976, Hyderabad:

Prabhupāda: You are seeing also Kṛṣṇa, but because you have no love, therefore you cannot appreciate how we are seeing. If you love some person you keep his photograph on the breast. Is it not? So you are seeing Kṛṣṇa in the temple, but because you have no love you think that "I am not seeing Him." That is the defect. They are seeing Kṛṣṇa. Otherwise why they have sacrificed everything for worshiping Kṛṣṇa, for dressing Kṛṣṇa, for feeding Kṛṣṇa? They are seeing Kṛṣṇa. They are not wasting their time. But you have no love for Kṛṣṇa. You're thinking that "They have not seen Kṛṣṇa. They are worshiping an idol." That is the difference. One who loves somebody he keeps his picture on his chest. He does not? He throws it, same picture. It is question of love. Therefore it is said, premāñjana-cchurita-bhakti-vilocanena santaḥ sadaiva hṛdayeṣu (Bs. 5.38). One who has developed that love and bhakti, he can see Kṛṣṇa at every moment. Otherwise it is not possible.

1977 Conversations and Morning Walks

And as soon as they do something against them, "We shall drive away: 'No, you cannot be president. Another president.' " That's all. They had no love for him, neither he has any love for them. It is simply official.

Srila Prabhupada Vigil -- May 28-29, 1977, Vrndavana:

Prabhupāda: That "Some way or other, we're keeping some position." And if Samvit kicked him out, then where is his position? That is another problem. This Rādhā-Govinda Mahārāja, what he can do if he's driven away? In this age he cannot have his own institution. And in this age where he'll go? They are... "These politicians, these old men, they cannot do now. So give them some false position, that 'You are president, ācārya.' They will not rebel at least." And as soon as they do something against them, "We shall drive away: 'No, you cannot be president. Another president.' " That's all. They had no love for him, neither he has any love for them. It is simply official. This Samvit dāsa one, Samvit, also not very intelligent. Tīrtha Mahārāja's son, he wants to keep the property in his name and utilize it for his personal... That way... Preaching and preaching and..., they don't care for. And you said that there is some, still some strength amongst themselves.

1968 Correspondence

There are many sectarian religions where acceptance of God is there, but there is no love for God.

Letter to Kirtanananda -- Montreal 30 June, 1968:

If Mr. Rose is serious to give facility for a non-sectarian institution in that part of the country, he should understand Krishna and this philosophy thoroughly. Our Krishna Consciousness movement is no religious movement as it is generally understood. Our propaganda is to make people feel for Krishna or God, and become engaged in His transcendental loving service. Anyone who has a concept of God will agree to this philosophy. There are many sectarian religions where acceptance of God is there, but there is no love for God. So we are teaching love for God. That means Krishna Consciousness is the post-graduate class for all religious sects. We do not protest the Christians, or Mohammedans, or Jews, or any other religious sect, that there is no idea of God conception in their religions. More or less in every religion the God conception is there.

1972 Correspondence

Even if he has no love of God, by following the regulative principles and worshiping the deity he will awaken that dormant love, and if you have got some faith in your spiritual master, by engaging in serving your spiritual master you will also come to the point of love of God.

Letter to Yajnesvara -- Bombay 2 January, 1972:

Your next question was regarding the neophyte devotee who is unable to comprehend even the existence of God, how he shall ever become lover of God? Therefore he has to be engaged in deity worship, and gradually you will have that sense. It is obligatory for the neophyte devotees to be engaged in deity worship. Even if he has no love of God, by following the regulative principles and worshiping the deity he will awaken that dormant love, and if you have got some faith in your spiritual master, by engaging in serving your spiritual master you will also come to the point of love of God:

yasya prasadad bhagavata-prasadao

yasya prasadanna-gatih kuto 'pi

dhyayam stuvams tasya yasas trisandhyam

vande guroh sri caranaravindam

If one has appreciation for the spiritual master then he must follow the instructions of the spiritual master, and that means he is supposed to worship the deity in a certain way, like that. It is not possible to love the spiritual master without loving God.

1973 Correspondence

You refer to the word "love" several times in your letter, but actual fact is there is no love in this material world.

Letter to Lynne Ludwig -- Los Angeles 30 April, 1973:

So the point is that to make advancement in spiritual life, everything material, unless it is utilized to serve and please Krishna, must be viewed with a pessimistic eye. We are not very much hopeful for any lasting pleasure or satisfaction for our deepest cravings within this realm of gross matter.

You refer to the word "love" several times in your letter, but actual fact is there is no love in this material world. That is false propaganda. What they call "love" here is lust only, desire for personal sense-gratification;

kama esa krodha esa, rajoguna samudbhavah,

maha-sano maha-papma, viddhy enam iha vairinam

Krishna tells Arjuna, His disciple, that "It is lust only . . . which is the all-devouring, sinful enemy of this world." In the Vedic language, their word for materialistic "love" as we call it at present day; "kama" lust for material desire, not love. The word for love, actually love we find in Vedas is "prema", meaning one's love of God, only. Outside God, there is no possibility of loving.