It is not that Kṛṣṇa consciousness should be spread in India or amongst the brāhmaṇas or amongst the Hindus. No. A Kṛṣṇa conscious person will preach Kṛṣṇa consciousness all over the world, as far as possible. That is called karuṇaḥ. Adveṣṭā sarva-bhūtānāṁ maitraḥ karuṇa eva ca, nirmamaḥ. Nirmama means without claiming any personal proprietorship or any nepotism. Nirmama. Everything belongs to Kṛṣṇa. That is the fact. Kṛṣṇa says bhoktāraṁ yajña-tapasāṁ sarva-loka-maheśvaram (BG 5.29). He is the proprietor. God is actually proprietor of everything. Why shall I shall claim "This is mine"? Nothing belongs to me. Everything belongs to Kṛṣṇa. That is Kṛṣṇa consciousness. Nirmamo nirahaṅkāraḥ (BG 12.13). Nirahaṅkāra means this false egotism: "I am this body," "I am Indian," "American," "I am Hindu," "I am Muslim." No. Nirahaṅkāra means "I am Kṛṣṇa's servant." That is nirahaṅkāra.
Ahaṅkāra. Ahaṅkāra means my identification, what I am. That is called ahaṅkāra. Now my identity is with this material world. "I am Indian," "I am American," "I am this," "I am that." That should be negativated. We must come to the right conclusion that "I belong to Kṛṣṇa, I am the son of Kṛṣṇa, I do not belong to anyone." This is called nirahaṅkāra. Sama-duḥkha-sukhaḥ. This material happiness and distress. Because I am not this material body, if I am actually convinced, so the pains and pleasure of this material world is due to this body.