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Name and fame

Bhagavad-gita As It Is

BG Chapters 1 - 6

BG 2.35, Translation:

The great generals who have highly esteemed your name and fame will think that you have left the battlefield out of fear only, and thus they will consider you insignificant."

Srimad-Bhagavatam

SB Preface and Introduction

Because of Kṛṣṇa's transcendental position, it is very difficult for a layman to actually know the Personality of Godhead, Kṛṣṇa, His holy name and fame, etc.
SB Introduction:

The Lord smilingly explained to the devotee brāhmaṇa why the Māyāvādī cannot utter the holy name of Kṛṣṇa. "The Māyāvādīs are offenders at the lotus feet of Kṛṣṇa, although they utter always brahma, ātmā, or caitanya, etc. And because they are offenders at the lotus feet of Kṛṣṇa, they are actually unable to utter the holy name of Kṛṣṇa. The name Kṛṣṇa and the Personality of Godhead Kṛṣṇa are identical. There is no difference in the absolute realm between the name, form or person of the Absolute Truth because in the absolute realm everything is transcendental bliss. There is no difference between the body and the soul for the Personality of Godhead, Kṛṣṇa. Thus He is different from the living entity who is always different from his outward body. Because of Kṛṣṇa's transcendental position, it is very difficult for a layman to actually know the Personality of Godhead, Kṛṣṇa, His holy name and fame, etc. His name, fame, form and pastimes all are one and the same transcendental identity, and they are not knowable by the exercise of the material senses.

SB Canto 1

A saint is far above the level of an ordinary man. He is always absorbed in glorifying the Supreme Lord because by broadcasting the holy name and fame of the Supreme Lord, the polluted atmosphere of the world will change, and as a result of propagating the transcendental literatures like Śrīmad-Bhāgavatam, people will become sane in their transactions.
SB 1.5.11, Purport:

It is a qualification of the great thinkers to pick up the best even from the worst. It is said that the intelligent man should pick up nectar from a stock of poison, should accept gold even from a filthy place, should accept a good and qualified wife even from an obscure family and should accept a good lesson even from a man or from a teacher who comes from the untouchables. These are some of the ethical instructions for everyone in every place without exception. But a saint is far above the level of an ordinary man. He is always absorbed in glorifying the Supreme Lord because by broadcasting the holy name and fame of the Supreme Lord, the polluted atmosphere of the world will change, and as a result of propagating the transcendental literatures like Śrīmad-Bhāgavatam, people will become sane in their transactions.

The Lord definitely says that no one is more dear to Him than one who is always engaged in the preaching work of the Lord's name and fame all over the world.
SB 1.5.36, Purport:

The major portion of our monetary income, not less than fifty percent, must be spent to carry out the order of Lord Kṛṣṇa. Not only should we give the profit of our earning to this cause, but we must also arrange to preach this cult of devotion to others because that is also one of the orders of the Lord. The Lord definitely says that no one is more dear to Him than one who is always engaged in the preaching work of the Lord's name and fame all over the world. The scientific discoveries of the material world can also be equally engaged in carrying out His order. He wants the message of the Bhagavad-gītā to be preached amongst His devotees. It may not be so done amongst those who have no credit of austerities, charity, education, etc. Therefore, the attempt must go on to convert unwilling men to become His devotees. Lord Caitanya has taught a very simple method in this connection. He has taught the lesson for preaching the transcendental message through singing, dancing and refreshment. As such, fifty percent of our income may be spent for this purpose.

SB 1.6.26, Translation:

Thus I began chanting the holy name and fame of the Lord by repeated recitation, ignoring all the formalities of the material world. Such chanting and remembering of the transcendental pastimes of the Lord are benedictory. So doing, I traveled all over the earth, fully satisfied, humble and unenvious.

SB 1.8.38, Translation:

As the name and fame of a particular body is finished with the disappearance of the living spirit, similarly if You do not look upon us, all our fame and activities, along with the Pāṇḍavas and Yadus, will end at once.

The Pāṇḍavas are undoubtedly well established in name and fame and are guided by the great King Yudhiṣṭhira, who is morality personified, and the Yadus are undoubtedly great allies, but without the guidance of Lord Kṛṣṇa all of them are nonentities, as much as the senses of the body are useless without the guidance of consciousness.
SB 1.8.38, Purport:

Kuntīdevī is quite aware that the existence of the Pāṇḍavas is due to Śrī Kṛṣṇa only. The Pāṇḍavas are undoubtedly well established in name and fame and are guided by the great King Yudhiṣṭhira, who is morality personified, and the Yadus are undoubtedly great allies, but without the guidance of Lord Kṛṣṇa all of them are nonentities, as much as the senses of the body are useless without the guidance of consciousness. No one should be proud of his prestige, power and fame without being guided by the favor of the Supreme Lord. The living beings are always dependent, and the ultimate dependable object is the Lord Himself. We may, therefore, invent by our advancement of material knowledge all sorts of counteracting material resources, but without being guided by the Lord all such inventions end in fiasco, however strong and stout the reactionary elements may be.

To meditate on the Supreme Lord is to meditate on the activities, form, pastimes, name and fame of the Lord.
SB 1.9.41, Purport:

So in that great assembly, Lord Śrī Kṛṣṇa was the cynosure of neighboring eyes. Everyone wanted to see Lord Kṛṣṇa, and everyone wanted to pay his humble respects to the Lord. Bhīṣmadeva remembered all this and was glad that his worshipful Lord, the Personality of Godhead, was present before him in His actual formal presence. So to meditate on the Supreme Lord is to meditate on the activities, form, pastimes, name and fame of the Lord. That is easier than what is imagined as meditation on the impersonal feature of the Supreme. In the Bhagavad-gītā (12.5) it is clearly stated that to meditate upon the impersonal feature of the Supreme is very difficult. It is practically no meditation or simply a waste of time because very seldom is the desired result obtained. The devotees, however, meditate upon the Lord's factual form and pastimes, and therefore the Lord is easily approachable by the devotees.

Only a rich and great man's name and fame are known all over the world, and the name and fame of Mahārāja Yudhiṣṭhira reached the higher planets because of his good administration, worldly possessions, glorious wife Draupadī, the strength of his brothers Bhīma and Arjuna, and his solid sovereign power over the world, known as Jambūdvīpa.
SB 1.12.5, Purport:

Only a rich and great man's name and fame are known all over the world, and the name and fame of Mahārāja Yudhiṣṭhira reached the higher planets because of his good administration, worldly possessions, glorious wife Draupadī, the strength of his brothers Bhīma and Arjuna, and his solid sovereign power over the world, known as Jambūdvīpa. Here the word lokāḥ is significant. There are different lokas or higher planets scattered all over the sky, both material and spiritual. A person can reach them by dint of his work in the present life, as stated in Bhagavad-gītā (9.25). No forceful entrance is allowed there. The tiny material scientists and engineers who have discovered vehicles to travel over a few thousand miles in outer space will not be allowed entrance. That is not the way to reach the better planets. One must qualify himself to enter into such happy planets by sacrifice and service. Those who are sinful in every step of life can expect only to be degraded into animal life to suffer more and more the pangs of material existence, and this is also stated in Bhagavad-gītā (16.19). Mahārāja Yudhiṣṭhira's good sacrifices and qualifications were so lofty and virtuous that even the residents of the higher celestial planets were already prepared to receive him as one of them.

SB 1.12.20, Translation:

This child will be a munificent donor of charity and protector of the surrendered, like the famous King Śibi of the Uśīnara country. And he will expand the name and fame of his family like Bharata, the son of Mahārāja Duṣyanta.

SB Canto 2

In executing penance, one must be determined to return home, back to Godhead, and must decide to undergo all types of tribulations for that end. Even for material prosperity, name and fame, one has to undergo severe types of penance, otherwise no one can become an important figure in this material world.
SB 2.9.24, Purport:

In executing penance, one must be determined to return home, back to Godhead, and must decide to undergo all types of tribulations for that end. Even for material prosperity, name and fame, one has to undergo severe types of penance, otherwise no one can become an important figure in this material world. Why, then, are there severe types of penance for the perfection of devotional service? An easygoing life and attainment of perfection in transcendental realization cannot go together. The Lord is more clever than any living entity; therefore He wants to see how painstaking the devotee is in devotional service. The order is received from the Lord, either directly or through the bona fide spiritual master, and to execute that order, however painstaking, is the severe type of penance. One who follows the principle rigidly is sure to achieve success in attaining the Lord's mercy.

SB 2.9.45, Purport:

In the Fifth Chapter of the First Canto of Śrīmad-Bhāgavatam, Nārada instructed the great sage Vyāsadeva as follows:

atho mahā-bhāga bhavān amogha-dṛk
śuci-śravāḥ satya-rato dhṛta-vrataḥ
urukramasyākhila-bandha-muktaye
samādhinānusmara tad viceṣṭitam

"O greatly fortunate, pious philosopher, your name and fame are universal, and you are fixed in the Absolute Truth with spotless character and infallible vision. I ask you to meditate upon the activities of the Personality of Godhead, whose activities are unparalleled."

So in the disciplic succession of the Brahma-sampradāya, the practice of yoga meditation is not neglected. But because the devotees are bhakti-yogīs, they do not undertake the trouble to meditate upon the impersonal Brahman; as indicated here, they meditate on brahma paramam, or the Supreme Brahman.

SB Canto 3

SB 3.24.4, Translation:

The Personality of Godhead, being worshiped by you, will spread my name and fame. He will vanquish the knot of your heart by becoming your son and teaching knowledge of Brahman.

SB Canto 4

SB 4.2.10, Translation:

Śiva has spoiled the name and fame of the governors of the universe and has polluted the path of gentle manners. Because he is shameless, he does not know how to act.

The words used against Lord Śiva by Dakṣa can also be understood in a different way, in a good sense. For example, he stated that Śiva is yaśo-ghna, which means "one who spoils name and fame." So this can also be interpreted to mean that he was so famous that his fame killed all other fame.
SB 4.2.10, Purport:

Dakṣa wanted to impress upon the minds of all the great sages assembled in that meeting that Śiva, being one of the demigods, had ruined the good reputations of all the demigods by his unmannerly behavior. The words used against Lord Śiva by Dakṣa can also be understood in a different way, in a good sense. For example, he stated that Śiva is yaśo-ghna, which means "one who spoils name and fame." So this can also be interpreted to mean that he was so famous that his fame killed all other fame. Again, Dakṣa used the word nirapatrapa, which also can be used in two senses. One sense is "one who is stunted," and another sense is "one who is the maintainer of persons who have no other shelter." Generally Lord Śiva is known as the lord of the bhūtas, or lower grade of living creatures. They take shelter of Lord Śiva because he is very kind to everyone and is very quickly satisfied. Therefore he is called Āśutoṣa. To such men, who cannot approach other demigods or Viṣṇu, Lord Śiva gives shelter. Therefore the word nirapatrapa can be used in that sense.

SB Canto 7

SB 7.5.16, Translation:

Oh, please bring me a stick! This Prahlāda is damaging our name and fame. Because of his bad intelligence, he has become like a cinder in the dynasty of the demons. Now he needs to be treated by the fourth of the four kinds of political diplomacy.

If people throughout the world take to the Kṛṣṇa consciousness movement and chant the easy sound vibration of the transcendental name and fame of the Supreme Personality of Godhead, there will be no scarcity of rainfall; consequently food grains, fruits and flowers will be properly produced, and all the necessities of life will be easily obtained.
SB 7.14.7, Purport:

Human society should properly utilize the gifts of God, especially the food grains that grow because of rain falling from the sky. As stated in Bhagavad-gītā, yajñād bhavati parjanyaḥ (BG 3.14). So that rainfall will be regulated, humanity should perform yajñas, sacrifices. Yajñas were previously performed with offerings of oblations of ghee and food grains, but in this age, of course, this is no longer possible, for the production of ghee and food grains has diminished because of the sinful life of human society. However, people should take to Kṛṣṇa consciousness and chant the Hare Kṛṣṇa mantra, as recommended in the śāstras (yajñaiḥ saṅkīrtana-prāyair yajanti hi sumedhasaḥ (SB 11.5.32)). If people throughout the world take to the Kṛṣṇa consciousness movement and chant the easy sound vibration of the transcendental name and fame of the Supreme Personality of Godhead, there will be no scarcity of rainfall; consequently food grains, fruits and flowers will be properly produced, and all the necessities of life will be easily obtained. Gṛhasthas, or householders, should take the responsibility for organizing such natural production. It is therefore said, tasyaiva hetoḥ prayateta kovidaḥ. An intelligent person should try to spread Kṛṣṇa consciousness through the chanting of the holy name of the Lord, and all the necessities of life will automatically follow.

SB Canto 9

For Lord Rāmacandra to construct a bridge over the Indian Ocean with the help of monkey soldiers who threw great mountain peaks into the water is not at all wonderful; it is wonderful only in the sense that it has kept the name and fame of Lord Rāmacandra eternally celebrated.
SB 9.10.16, Purport:

Great mountain peaks covered with trees and plants were thrown into the sea by the monkey soldiers and began to float by the supreme will of the Lord. By the supreme will of the Lord, many great planets float weightlessly in space like swabs of cotton. If this is possible, why should great mountain peaks not be able to float on water? This is the omnipotence of the Supreme Personality of Godhead. He can do anything and everything He likes, because He is not under the control of the material nature; indeed, material nature is controlled by Him. Mayādhyakṣeṇa prakṛtiḥ sūyate sacarācaram: (BG 9.10) only under His direction does prakṛti, or material nature, work. Similar information is given in the Brahma-saṁhitā (5.52):

yasyājñayā bhramati sambhṛta-kāla-cakro
govindam ādi-puruṣaṁ tam ahaṁ bhajāmi

Describing how material nature works, the Brahma-saṁhitā says that the sun moves as desired by the Supreme Personality of Godhead. Consequently, for Lord Rāmacandra to construct a bridge over the Indian Ocean with the help of monkey soldiers who threw great mountain peaks into the water is not at all wonderful; it is wonderful only in the sense that it has kept the name and fame of Lord Rāmacandra eternally celebrated.

SB 9.11.21, Translation:

Lord Rāmacandra's spotless name and fame, which vanquish all sinful reactions, are celebrated in all directions, like the ornamental cloth of the victorious elephant that conquers all directions. Great saintly persons like Mārkaṇḍeya Ṛṣi still glorify His characteristics in the assemblies of great emperors like Mahārāja Yudhiṣṭhira. Similarly, all the saintly kings and all the demigods, including Lord Śiva and Lord Brahmā, worship the Lord by bowing down with their helmets. Let me offer my obeisances unto His lotus feet.

SB Cantos 10.14 to 12 (Translations Only)

SB 10.70.44, Translation:

My dear Lord, You are the symbol of everything auspicious. Your transcendental name and fame is spread like a canopy all over the universe, including the higher, middle and lower planetary systems. The transcendental water that washes Your lotus feet is known in the higher planetary systems as the Mandākinī River, in the lower planetary systems as the Bhogavatī and in this earthly planetary system as the Ganges. This sacred, transcendental water flows throughout the entire universe, purifying wherever it goes.

Sri Caitanya-caritamrta

CC Adi-lila

CC Adi 3.34, Translation:

In His later pastimes He is known as Lord Śrī Kṛṣṇa Caitanya. He blesses the whole world by teaching about the name and fame of Lord Śrī Kṛṣṇa.

One should not attempt to write transcendental literature for material name and fame.
CC Adi 9.5, Translation and Purport:

It is by the mercy of all these Vaiṣṇavas and gurus that I attempt to write about the pastimes and qualities of Lord Caitanya Mahāprabhu. Whether I know it or know not, it is for self-purification that I write this book.

This is the sum and substance of transcendental writing. One must be an authorized Vaiṣṇava, humble and pure. One should write transcendental literature to purify oneself, not for credit. By writing about the pastimes of the Lord, one associates with the Lord directly. One should not ambitiously think, "I shall become a great author. I shall be celebrated as a writer." These are material desires. One should attempt to write for self-purification. It may be published or it may not be published, but that does not matter. If one is actually sincere in writing, all his ambitions will be fulfilled. Whether one is known as a great author is incidental. One should not attempt to write transcendental literature for material name and fame.

CC Madhya-lila

Why does Kṛṣṇa have to take five years? In five days He can spread His name and fame all over the world like wildfire.
CC Madhya 4.79, Purport:

The Kṛṣṇa consciousness movement has spread all over the world within a very short time (within five years), and mundane people are very much astonished at this. However, by the grace of Lord Śrī Caitanya Mahāprabhu, we understand that everything is possible by the grace of Kṛṣṇa. Why does Kṛṣṇa have to take five years? In five days He can spread His name and fame all over the world like wildfire. Those who have faith in and devotion to Kṛṣṇa can understand that these things happen so wonderfully by the grace of Śrī Caitanya Mahāprabhu. We are simply the instruments. In the fierce Battle of Kurukṣetra, Arjuna was victorious within eighteen days simply because Kṛṣṇa's grace was on his side.

Within the society we must try to serve the predecessors by preaching Caitanya Mahāprabhu's cult and spreading His name and fame all over the world. If we attempt this seriously within the society, it will be successfully done.
CC Madhya 4.79, Purport:

If the preachers in our Kṛṣṇa consciousness movement are sincere devotees of Kṛṣṇa, Kṛṣṇa will always be with them because He is very kind and favorable to all His devotees. Just as Arjuna and Kṛṣṇa were victorious in the Battle of Kurukṣetra, this Kṛṣṇa consciousness movement will surely emerge victorious if we but remain sincere devotees of the Lord and serve the Lord according to the advice of the predecessors (the six Gosvāmīs and other devotees of the Lord). As Narottama dāsa Ṭhākura has stated: tāṅdera caraṇa sevi bhakta-sane vāsa, janame janame haya ei abhilāṣa. The Kṛṣṇa consciousness devotees must always desire to remain in the society of devotees. Bhakta-sane vāsa: they cannot go outside the Kṛṣṇa consciousness society or movement. Within the society we must try to serve the predecessors by preaching Caitanya Mahāprabhu's cult and spreading His name and fame all over the world. If we attempt this seriously within the society, it will be successfully done. There is no question of estimating how this will happen in the mundane sense. But without a doubt, it happens by the grace of Kṛṣṇa.

CC Madhya 6.256, Translation:

These two verses composed by Sārvabhauma Bhaṭṭācārya will always declare his name and fame as loudly as a pounding drum, for they have become pearl necklaces around the necks of all devotees.

Śrīmatī Rādhārāṇī’s earrings are the holy names of Kṛṣṇa, as well as the hearing of His name and fame.
CC Madhya 8.166, Purport:

Such ecstasy constitutes the covering of Śrīmatī Rādhārāṇī’s body, and it is adorned by camphor. Her transcendental anger toward Kṛṣṇa is embodied as the arrangement of the hair on Her head, and the tilaka of Her great fortune shines on Her beautiful forehead. Śrīmatī Rādhārāṇī’s earrings are the holy names of Kṛṣṇa, as well as the hearing of His name and fame. Her lips are always reddish due to the betel nut of ecstatic affection for Kṛṣṇa. The black ointment around Her eyes is Her tricky behavior with Kṛṣṇa brought about by love. Her joking with Kṛṣṇa and gentle smiling constitute the camphor with which She is perfumed. She sleeps in Her room with the aroma of pride, and when She lies down in Her bed, the transcendental variety of Her loving ecstasies is like a jeweled locket in the midst of Her necklace of separation. Her transcendental breasts are covered by Her sari in the form of affection and anger toward Kṛṣṇa. She has a stringed instrument known as a kacchapī-vīṇā, which is the fame and fortune that actually dries up the faces and breasts of the other gopīs. She always keeps Her hands on the shoulder of Her gopī friend, who represents Her youthful beauty, and although She is highly qualified with so many spiritual assets, She is nonetheless affected by the Cupid known as Kṛṣṇa.

The whole world is turning in accordance with that competitive mood. But this kind of name and fame is temporary, for it lasts only as long as the temporary material body exists.
CC Madhya 8.246, Purport:

The greatest reputation a living being can have is to be a devotee of Kṛṣṇa and to act in Kṛṣṇa consciousness. In the material world everyone is trying to be famous by accumulating a large bank balance or material opulence. There is a steady competition among karmīs attempting to advance in a wealthy society. The whole world is turning in accordance with that competitive mood. But this kind of name and fame is temporary, for it lasts only as long as the temporary material body exists. One may become famous as a brahma-jñānī, an impersonalist scholar, or one may become a materially opulent person. In either case, such reputations are inferior to the reputation of Kṛṣṇa's devotee.

One often thinks of conducting business to improve devotional activity. But the contamination is so strong that it may later develop into misunderstanding, described as kuṭi-nāṭi (faultfinding) and pratiṣṭhāśā (the desire for name and fame and for high position), jīva-hiṁsā (envy of other living entities), niṣiddhācāra (accepting things forbidden in the śāstra), kāma (desire for material gain) and pūjā (hankering for popularity).
CC Madhya 12.135, Purport:

By His practical example, Śrī Caitanya Mahāprabhu has shown us that all the grains of sand must be picked up thoroughly and thrown outside. Śrī Caitanya Mahāprabhu also cleansed the outside of the temple, fearing that the grains of sand would again come within. In this connection, Śrīla Bhaktisiddhānta Sarasvatī Ṭhākura explains that even though one may become free from the desire for fruitive activity, sometimes the subtle desire for fruitive activity again comes into being within the heart. One often thinks of conducting business to improve devotional activity. But the contamination is so strong that it may later develop into misunderstanding, described as kuṭi-nāṭi (faultfinding) and pratiṣṭhāśā (the desire for name and fame and for high position), jīva-hiṁsā (envy of other living entities), niṣiddhācāra (accepting things forbidden in the śāstra), kāma (desire for material gain) and pūjā (hankering for popularity). The word kuṭi-nāṭi means "duplicity."

One's real desire may be for name and fame—in other words, one thinks that fools will accept one to be as good as Haridāsa Ṭhākura just because one lives in a solitary place.
CC Madhya 12.135, Purport:

As an example of pratiṣṭhāśā, one may attempt to imitate Śrīla Haridāsa Ṭhākura by living in a solitary place. One's real desire may be for name and fame—in other words, one thinks that fools will accept one to be as good as Haridāsa Ṭhākura just because one lives in a solitary place. These are all material desires. A neophyte devotee is certain to be attacked by other material desires as well, namely desires for women and money. In this way the heart is again filled with dirty things and becomes harder and harder, like that of a materialist. Gradually one desires to become a reputed devotee or an avatāra (incarnation).

CC Antya-lila

One who acts as an ācārya, directly presenting Lord Kṛṣṇa by spreading His name and fame, is also to be called paramahaṁsa-ṭhākura.
CC Antya 7.12, Purport:

The true ācārya presents Kṛṣṇa to everyone by preaching the holy name of the Lord throughout the world. Thus the conditioned souls, purified by chanting the holy name, are liberated from the blazing fire of material existence. In this way, spiritual benefit grows increasingly full, like the waxing moon in the sky. The true ācārya, the spiritual master of the entire world, must be considered an incarnation of Kṛṣṇa's mercy. Indeed, he is personally embracing Kṛṣṇa. He is therefore the spiritual master of all the varṇas (brāhmaṇa, kṣatriya, vaiśya and śūdra) and all the āśramas (brahmacarya, gṛhastha, vānaprastha and sannyāsa). Since he is understood to be the most advanced devotee, he is called paramahaṁsa-ṭhākura. Ṭhākura is a title of honor offered to the paramahaṁsa. Therefore one who acts as an ācārya, directly presenting Lord Kṛṣṇa by spreading His name and fame, is also to be called paramahaṁsa-ṭhākura.

Other Books by Srila Prabhupada

Teachings of Lord Caitanya

Rādhārāṇī's sense of hearing is eternally fixed on Kṛṣṇa's name and fame.
Teachings of Lord Caitanya, Chapter 31:

The decorative transcendental pleasure potency manifests nine symptoms. Five of these are manifested by the expansion of Her personal beauty, which is adorned with garlands of flowers. Her patient calmness is compared with a covering of cloths which have been cleansed by camphor. Her confidential agony for Kṛṣṇa is the knot in Her hair, and the mark of tilaka on Her forehead is Her fortune. Rādhārāṇī's sense of hearing is eternally fixed on Kṛṣṇa's name and fame. One's lips become red from chewing betel nuts. Similarly, the borders of Rādhārāṇī's eyes are blackened due to Her complete attachment to Kṛṣṇa. This darkness might be compared to ointment used by nature when nature jokes with Rādhā and Kṛṣṇa. Rādhārāṇī's smile is just like the taste of camphor. The garland of separation moves on Her body when She lies down on the bed of pride within the room of aroma. Out of ecstatic affection for Kṛṣṇa, Her breast is covered by the blouse of anger. Reputed as the best of all Kṛṣṇa's girl friends, She plays a stringed instrument. When Kṛṣṇa stands in His youthful posture, She puts Her hand on His shoulder. Although She possesses so many transcendental qualities, She is always engaged in the service of Kṛṣṇa.

Nectar of Devotion

Such qualities as Kṛṣṇa's name and fame are accepted both as reservoirs of and as stimulation for love of Kṛṣṇa.
Nectar of Devotion 26:

Kṛṣṇa's age, His transcendental bodily features, His beauty and His mildness are qualities pertaining to His body. There is no difference between Kṛṣṇa and His body, and therefore the transcendental features pertaining to His body are the same as Kṛṣṇa Himself. But because these qualities stimulate the devotee's ecstatic love, they have been analyzed as separate causes of that love. To be attracted by the qualities of Kṛṣṇa means to be attracted by Kṛṣṇa Himself, because there is no real distinction between Kṛṣṇa and His qualities. Kṛṣṇa's name is also Kṛṣṇa. Kṛṣṇa's fame is also Kṛṣṇa. Kṛṣṇa's entourage is also Kṛṣṇa. Kṛṣṇa and everything related with Kṛṣṇa which gives stimulation to love of Kṛṣṇa are all Kṛṣṇa, but for our understanding these items may be considered separately.

Kṛṣṇa is the reservoir of all transcendental pleasure. Therefore, the impetuses to love of Kṛṣṇa, although seemingly different, are not actually distinct from Kṛṣṇa Himself. In the technical Sanskrit terms, such qualities as Kṛṣṇa's name and fame are accepted both as reservoirs of and as stimulation for love of Kṛṣṇa.

Krsna, The Supreme Personality of Godhead

Akrūra said to Dhṛtarāṣṭra, "I beg to advise you to please rule the kingdom on moral and ethical principles. If you do so and try to please your subjects in that way, your name and fame will be perpetual."
Krsna Book 49:

Akrūra said, "My dear son of Vicitravīrya, you have unlawfully usurped the throne of the Pāṇḍavas. Anyway, somehow or other you are now on the throne. Therefore I beg to advise you to please rule the kingdom on moral and ethical principles. If you do so and try to please your subjects in that way, your name and fame will be perpetual." Akrūra hinted that although Dhṛtarāṣṭra was ill-treating his nephews, the Pāṇḍavas, they happened to be his subjects. "Even if you treat them not as the owners of the throne but as your subjects, you should impartially think of their welfare as though they were your own sons. But if you do not follow this principle and act in just the opposite way, you will be unpopular among your subjects, and in the next life you will have to live in a hellish condition. I therefore hope you will treat your sons and the sons of Pāṇḍu equally." Akrūra hinted that if Dhṛtarāṣṭra did not treat the Pāṇḍavas and his sons as equals, surely there would be a fight between the two camps of cousins. Since the cause of the Pāṇḍavas was just, they would come out victorious, and the sons of Dhṛtarāṣṭra would be killed. This was a prophecy told by Akrūra to Dhṛtarāṣṭra.

When Kṛṣṇa brought the bulls under His control by bridling their noses, their strength and pride were immediately smashed. The name and fame which the bulls had attained was thus vanquished.
Krsna Book 58:

When Kṛṣṇa brought the bulls under His control by bridling their noses, their strength and pride were immediately smashed. The name and fame which the bulls had attained was thus vanquished. When Kṛṣṇa had the bulls bridled, He pulled them strongly, just as a child pulls a toy wooden bull. Upon seeing this advantage of Kṛṣṇa, King Nagnajit became very much astonished and immediately, with great pleasure, brought his daughter Satyā before Kṛṣṇa and handed her over to Him.

The great sage Nārada said, "My dear Lord, You are the symbol of everything auspicious. Your transcendental name and fame have spread all over the universe, including the higher, middle and lower planetary systems."
Krsna Book 70:

"My dear Lord, You are the Supreme Brahman, the Personality of Godhead. One who engages himself in Your devotional service by the prescribed methods of hearing, chanting and remembering certainly becomes purified from the contamination of the modes of material nature, and what to speak of those who have the opportunity to see You and touch You directly. My dear Lord, You are the symbol of everything auspicious. Your transcendental name and fame have spread all over the universe, including the higher, middle and lower planetary systems. The transcendental water which washes Your lotus feet is known in the higher planetary system as Mandākinī, in the lower planetary system as Bhogavatī, and in this earthly planetary system as the Ganges. This sacred, transcendental water flows throughout the entire universe, purifying wherever it flows."

Lord Kṛṣṇa said to the King, "A famous man lives forever, even after his death; therefore, any person who is completely fit and able to execute acts which will perpetuate his good name and fame and yet does not do so becomes abominable in the eyes of great persons."
Krsna Book 72:

"A famous man lives forever, even after his death; therefore, any person who is completely fit and able to execute acts which will perpetuate his good name and fame and yet does not do so becomes abominable in the eyes of great persons. Such a person cannot be condemned enough, and his refusal to give charity is lamentable throughout his whole life. Your Majesty must have heard the glorious names of charitable personalities such as Hariścandra, Rantideva and Mudgala, who used to live only on grains picked up from the paddy field, and the great Mahārāja Śibi, who saved the life of a pigeon by supplying flesh from his own body. These great personalities have attained immortal fame simply by sacrificing the temporary and perishable body.”

Renunciation Through Wisdom

When the Māyāvādīs pretend to perform kīrtana or hold discourses on the Bhāgavatam for personal name and fame, they may sing and talk about Brahman, Caitanya, and Paramātmā, but they cannot utter Lord Kṛṣṇa's name.
Renunciation Through Wisdom 4.3:

When the Māyāvādīs pretend to perform kīrtana or hold discourses on the Bhāgavatam for personal name and fame, they may sing and talk about Brahman, Caitanya, and Paramātmā, but they cannot utter Lord Kṛṣṇa's name. Although the words śrī bhagavān uvāca ("the Supreme Personality of Godhead said") appear throughout the Bhagavad-gītā, the Māyāvādīs are prepared to say everything else except the name of Kṛṣṇa. It is a well known scriptural truth that the words Brahman and Paramātmā refer ultimately to Lord Kṛṣṇa and that Kṛṣṇa is the principle name of the Supreme Absolute Person. But even when the Māyāvādīs chant such names of God as Kṛṣṇa, Govinda, or Hari, they do so not with the understanding and faith that these names are God's principal names and that they are nondifferent from the Supreme Lord, but rather with the idea that chanting them is a temporary means of sādhana, or spiritual practice.

Sri Isopanisad

One should not pose himself as a religionist simply for name and fame.
Sri Isopanisad 10, Purport:

As advised in Chapter Thirteen of the Bhagavad-gītā (13.8-12), one should culture knowledge in the following way:

(1) One should become a perfect gentleman and learn to give proper respect to others.

(2) One should not pose himself as a religionist simply for name and fame.

(3) One should not become a source of anxiety to others by the actions of his body, by the thoughts of his mind, or by his words.

(4) One should learn forbearance even in the face of provocation from others.

(5) One should learn to avoid duplicity in his dealings with others.

(6) One should search out a bona fide spiritual master who can lead him gradually to the stage of spiritual realization, and one must submit himself to such a spiritual master, render him service and ask relevant questions.

(7) In order to approach the platform of self-realization, one must follow the regulative principles enjoined in the revealed scriptures.

(8) One must be fixed in the tenets of the revealed scriptures.

(9) One should completely refrain from practices which are detrimental to the interest of self-realization.

(10) One should not accept more than he requires for the maintenance of the body.

(11) One should not falsely identify himself with the gross material body, nor should one consider those who are related to his body to be his own.

(12) One should always remember that as long as he has a material body he must face the miseries of repeated birth, old age, disease and death. There is no use in making plans to get rid of these miseries of the material body. The best course is to find out the means by which one may regain his spiritual identity.

(13) One should not be attached to more than the necessities of life required for spiritual advancement.

(14) One should not be more attached to wife, children and home than the revealed scriptures ordain.

(15) One should not be happy or distressed over desirables and undesirables, knowing that such feelings are just created by the mind.

(16) One should become an unalloyed devotee of the Personality of Godhead, Śrī Kṛṣṇa, and serve Him with rapt attention.

(17) One should develop a liking for residence in a secluded place with a calm and quiet atmosphere favorable for spiritual culture, and one should avoid congested places where nondevotees congregate.

(18) One should become a scientist or philosopher and conduct research into spiritual knowledge, recognizing that spiritual knowledge is permanent whereas material knowledge ends with the death of the body.

University students today are not given instructions in the regulative principles of brahmacarya (celibate student life), nor do they have any faith in any scriptural injunctions. Religious principles are taught for the sake of name and fame only and not for the sake of practical action.
Sri Isopanisad 10, Purport:

In the modern society, even a boy thinks himself self-sufficient and pays no respect to elderly men. Due to the wrong type of education being imparted in our universities, boys all over the world are giving their elders headaches. Thus Śrī Īśopaniṣad very strongly warns that the culture of nescience is different from that of knowledge. The universities are, so to speak, centers of nescience only; consequently scientists are busy discovering lethal weapons to wipe out the existence of other countries. University students today are not given instructions in the regulative principles of brahmacarya (celibate student life), nor do they have any faith in any scriptural injunctions. Religious principles are taught for the sake of name and fame only and not for the sake of practical action. Thus there is animosity not only in social and political fields but in the field of religion as well.

There are many pseudo worshipers who become religionists only for the sake of name and fame.
Sri Isopanisad 12, Purport:

The problems of life cannot be solved simply by going to the moon planet or to some other planet above or below it. Therefore Śrī Īśopaniṣad advises us not to bother with any destination within this dark material universe, but to try to get out of it and reach the effulgent kingdom of God. There are many pseudo worshipers who become religionists only for the sake of name and fame. Such pseudo religionists do not wish to get out of this universe and reach the spiritual sky. They only want to maintain the status quo in the material world under the garb of worshiping the Lord. The atheists and impersonalists lead such foolish pseudo religionists into the darkest regions by preaching the cult of atheism. The atheist directly denies the existence of the Supreme Personality of Godhead, and the impersonalists support the atheists by stressing the impersonal aspect of the Supreme Lord. Thus far we have not come across any mantra in Śrī Īśopaniṣad in which the Supreme Personality of Godhead is denied.

Lectures

Srimad-Bhagavatam Lectures

So long we are living, our name, our fame, our form, our activities, are glorious, very good. And as soon as the life is gone, nobody cares. It is a lump of matter. That's all.
Lecture on SB 1.8.38 -- Los Angeles, April 30, 1973:

Devotee: "As the name and fame of a particular body is finished with the disappearance of the living spirit, similarly, if You do not look upon us, all our fame and activities, along with the Pāṇḍavas and Yadus, will end at once."

Prabhupāda: So this is the case not only with the Pāṇḍavas but every one of us. When somebody dies, big man, big scientist, big politician, big philosopher, when he's dead, the big name, "Here is Mr. Nixon, here is Mr, Sir Isaac Newton, or...," this is name. Nāma-rūpābhyām. Nāma means name and rūpa means form. So, so long we are living, our name, our fame, our form, our activities, are glorious, very good. And as soon as the life is gone, nobody cares. It is a lump of matter. That's all. Now at the... When one is living, a big man, nobody can go before him or touch him—there are so many guards. But the same man, when he's dead, if he's lying on the floor, if somebody kicks on his face, nobody cares, finished.

If one submissively hears from sat-saṅga about the name and fame of the Supreme Lord, immediately it becomes palatable.
Lecture on SB 1.10.11-12 -- Mayapura, June 25, 1973:

Satāṁ prasaṅgāt, sat-saṅga is so powerful. If one submissively hears from sat-saṅga about the name and fame of the Supreme Lord, immediately it becomes palatable. Sakṛd ākarṇya rocanam. The same thing is repeated in another place: satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). If one hears from real devotee, immediately he becomes pregnant. Vīryamāna. Just like if one boy is vīryamāna, as soon as he has sex, the girl must be pregnant. Similarly, those who are vīryamāna, really devotee, by hearing him, one becomes pregnant. Pregnant means he becomes interested in Kṛṣṇa consciousness. This is called satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). Hṛt. We like from the heart. We like from the ear. Very nice to hear. Hṛt-karṇa-rasāyanāḥ. Rasāyana means pleasing. As soon as one will hear from satām, then his ear and heart will be pleased: "Oh, it is very nice." Hṛt-karṇa-rasāyanāḥ kathāḥ. Taj-joṣaṇāt. And if he again cultivates, if he thinks over, taj-joṣaṇāt, āśu... Āśu means immediately. Apavarga-vartmani, on the path of liberation. Śraddhā bhaktir ratir anukramiṣyati. This is the process. Therefore, sat-saṅga is required.

Everyone is working for his personal benefit, "How much money I shall get? How much name and fame and reputation I shall get?" For his personal profit. And that is material.
Lecture on SB 1.16.24 -- Hawaii, January 20, 1974:

Now, if you engage some lawyer to speak for you in the court, "Immediately bring me two thousand dollars." He'll charge. But a sannyāsī, he'll speak twenty-four hours for Kṛṣṇa, no expectation of profit. That is sannyāsī. Twenty-four hours engaging the body for Kṛṣṇa's work-he's a sannyāsī. Twenty-four hours thinking of Kṛṣṇa-he's a sannyāsī. This is sannyāsī. No other business. Anāśritaḥ karma-phalaṁ kāryaṁ karma... Everyone is working for his personal benefit, "How much money I shall get? How much name and fame and reputation I shall get?" For his personal profit. And that is material. That is material. As soon as you work for your personal benefit, that is material. And as soon as you work for Kṛṣṇa's benefit, that is spiritual. That's all. This is the distinction between material and spiritual. Everything in relationship with Kṛṣṇa.

Arjuna's name and fame, everyone knows. So he said to Kṛṣṇa: "My dear Kṛṣṇa, this yoga practice is not possible to be performed by me. I am unable." So Arjuna said frankly that he was unable to practice this yoga system. And what we are, in comparison to Arjuna?
Lecture on SB 6.1.11 -- New York, July 25, 1971:

So this aṣṭāṅga-yoga is not possible in this age—śamo damaḥ, controlling the mind, controlling the senses. Because nobody can properly practice the aṣṭāṅga-yoga system. Impossible. It is not only impossible now—even five thousand years ago, when Kṛṣṇa was advising about this aṣṭāṅga-yoga to Arjuna. Arjuna was not ordinary man. He was friend of Kṛṣṇa. He was a great son of a royal family. And Arjuna's name and fame, everyone knows. So he said to Kṛṣṇa: "My dear Kṛṣṇa, this yoga practice is not possible to be performed by me. I am unable." So Arjuna said frankly that he was unable to practice this yoga system. And what we are, in comparison to Arjuna? So this aṣṭāṅga-yoga system is not possible at all in this age. If you are satisfied by learning some sitting posture, artificially, that may give you some chance of good exercise of the body. You can keep good health. But there is no chance of spiritual realization by aṣṭāṅga-yoga practice in this age.

There is no question of talking, because Rūpa Gosvāmī saw, "What is the use of talking with this rascal? He is for material name and fame."
Lecture on SB 6.1.22 -- Honolulu, May 22, 1976:

Rūpa Gosvāmī, when he was in Vṛndāvana, he was known, the most learned scholar. So one mundane scholar came, and he approached Rūpa Gosvāmī and said, "Sir, I want to talk with you on śāstras." So Rūpa Gosvāmī said, "Why talking with me about śāstras?" "Now, you are well known, so well known about śāstra, Vedic literatures. So I want to test you." "So what is the purpose?" "Now, if I can defeat you, then I will be renowned." "All right. I am defeated." So there is no question of talking, because Rūpa Gosvāmī saw, "What is the use of talking with this rascal? He is for material name and fame." "So what do you want?" "Now, if you think that you are less intelligent, then give me in writing." "All right, I am giving in writing that 'This scholar has defeated me.' " So he gave him. But Jīva Gosvāmī, his nephew, at the same time disciple, he was standing outside, that... He said, "What is that?" "Now your uncle has already given me in writing that he is defeated." "Let me see." So he took the paper. So he said, "All right, let us talk now." So when he talked with Jīva Gosvāmī, what is his learning? He became defeated. So sometimes, if somebody goes to challenge the guru, the real guru will say, "What is the use of talking with this nonsense? Better say that 'You know better than me.' That's all. 'Go away.' " Upekṣa. Upekṣa. Neglect him, because he has no intention to learn. He has come to simply waste time.

Conversations and Morning Walks

1972 Conversations and Morning Walks

Rūpa Gosvāmī could understand his view or his ambition, that "this man is a materialistic man, he wants some name and fame," so he told him, "All right, without discussing, if I give you certificate that I am defeated, will that do?"
Room Conversation Vaisnava Calendar Description -- March 11, 1972, Vrndavana:

Prabhupāda: So Jīva Gosvāmī was so big scholar but sometimes one ordinary scholar, he approached Rūpa Gosvāmī that "I want to discuss with you about śāstra". Rūpa Gosvāmī could understand that this man is not a devotee, he will simply waste my time. He inquired from him, "What is your purpose of discussing with me about śāstras? He said that "I have discussed śāstras with many (aside: you sit down) big scholars and I have come victorious, so if I come victorious by discussing with you, then I will have very good fame and name." So Rūpa Gosvāmī could understand his view or his ambition, that "this man is a materialistic man, he wants some name and fame," so he told him, "All right, without discussing, if I give you certificate that I am defeated, will that do?" So, he said, "Yes, that will do." So he gave him in writing that "I had śāstric discussion with this man, and I found myself very much inferior and defeated." So he was very glad to take that certificate, but when he was going, Jīva Gosvāmī saw, "My dear sir, what is that paper you have taken?" "No your uncle has agreed that he was defeated, so I have got this certificate, I am going." So he said, "All right, let me see what he has written." So he gave him, and he kept that paper, and then he invited that "you have defeated my uncle, but you can discuss with me also." So he agreed. So he was defeated. He was defeated and the matter was informed to Rūpa Gosvāmī, that "Your nephew and your disciple, Jīva Gosvāmī has defeated that learned scholar. So Rūpa Gosvāmī became a little angry superficially, that "Why did you bother? He was taking..." So some people say that Jīva Gosvāmī was rejected on this ground by Rūpa Gosvāmī, but that is not a fact. He was very glad that Jīva Gosvāmī defeated him, but he superficially said, "Why should you take so much trouble and bother? He might have gone with that certificate." But it is the duty of the disciple that even the spiritual master, or senior ācārya, they agree to be defeated, it is the duty of the disciple to see that his spiritual master and superior is not defeated. That is the instruction we get from Jīva Gosvāmī's behavior.

Correspondence

1968 Correspondence

For the present, you may know that this gentleman is very much materially ambitious. He wants to utilize Krishna Consciousness for his material name and fame.
Letter to Janardana -- New York 26 April, 1968:

Regarding the action of Bon Maharaja: We shall discuss the matter when we meet. For the present, you may know that this gentleman is very much materially ambitious. He wants to utilize Krishna Consciousness for his material name and fame. Sometimes he greatly offended our Guru Maharaja, and it so happened that at the last stage, practically Guru Maharaja rejected him. And the result, we can find that instead of becoming a great preacher of Krishna Consciousness, this gentleman has become artificially a head of a mundane institution. To become a very important man in the mundane estimation is not success in Krishna Consciousness. He was first deputed by my Guru Maharaja, along with our late God Brother, Bhakti Pradip Tirtha Maharaja, to open a missionary center in London, and they stayed there for 3 years, but didn't make any appreciable advance. Except that spent enormous money of my Guru Maharaja, and later on they were called back to India. So that is a great history; it is not possible to say everything in this letter, but for the present, be satisfied with these words, and later we shall talk more and more. On the whole, you may know that he is not a liberated person, and therefore, he cannot initiate any person to Krishna Consciousness. It requires special spiritual benediction from higher authorities.

If Your Excellency would kindly consider my activities as very essential for the human society at large, you can do something by which I can make proper utilization of the house as above mentioned. This favor will be a great deal of help to the cause of human society, and good name and fame for the Government of Canada.
Letter to Roland Michener (Governor-General of Canada) -- Montreal 24 August, 1968:

I enquired from Mssrs. Crown Assets Disposal Corporation of Ottawa, and I understand that they have fixed the price of the house at about $400,000.00 (four hundred thousand dollars). So far I am concerned, I cannot pay the whole amount at once, but I can accept whatever terms Your Excellency may be pleased to think proper. But as I am a missionary worker, I can take the responsibility of paying $12,000.00 (twelve thousand dollars) per year, each year in advance. If Your Excellency would kindly consider my activities as very essential for the human society at large, you can do something by which I can make proper utilization of the house as above mentioned. This favor will be a great deal of help to the cause of human society, and good name and fame for the Government of Canada.

1970 Correspondence

Regarding the Math, naturally because they are getting great name and fame by your service they will not like you to leave, but if more men go where they will live.
Letter to Jayapataka -- Los Angeles 10 July, 1970:

Regarding the Math, naturally because they are getting great name and fame by your service they will not like you to leave, but if more men go where they will live. I do not know why there is hesitation still. We must have our own place. I hope you have replied this point in my previous letter. As soon as you settle up in your own place, we shall send many magazines and books for distribution.

1972 Correspondence

Actually, bhakti means realization of the Supreme, and this means increasing attachment for Him and reforming of detachment or hating of material name and fame.
Letter to Sri Govinda -- Bombay 25 December, 1972:

Attachment, detachment—these things are natural. If you become attached to something you become detached from other. So we can estimate our advancement in this way. This is the test. In the Krishna Consciousness Movement there is no question of enviousness, hatred, things like that. Material life means hatred for Krishna and desire for matter. So we have to convert ourselves. When one becomes Krishna conscious actually, he does not even hate material things because he becomes expert how to utilize everything for Krishna. Krishna Consciousness is so nice. We do not hate anything material because we have learned from our disciplic succession how to utilize material things for Krishna's service. Actually, bhakti means realization of the Supreme, and this means increasing attachment for Him and reforming of detachment or hating of material name and fame.

1973 Correspondence

If you are engaged in that activity, somehow or other, for preaching Krsna's name and fame, then that is the proper use of your energy and time, and you have nothing to worry further.
Letter to Prahladananda -- Bombay 9 January, 1973:

Yes, that will be the best idea, to move your Austin temple closer to the University where there are so many potential devotees. Of course, we may set up our camp below any tree and preach anywhere, but because they will expect some comfortable place just to their standard of comfort, therefore we provide, but only so they will be more receptive to our preaching. So whatever must be done, must be done. Now in consultation with Satsvarupa, just do the needful and think always in your mind how much what you are doing will be pleasing to Krsna. That standard for pleasing Krsna is simply to spread this Krsna Consciousness message far and wide all over the globe. So if you are engaged in that activity, somehow or other, for preaching Krsna's name and fame, then that is the proper use of your energy and time, and you have nothing to worry further. So go on in this way, serving your spiritual master to best of your capacity, and remaining always fixed and steady in your determination to fulfill the goal of your life, namely, to go back to home, back to Godhead, without further delay.

Page Title:Name and fame
Compiler:Laksmipriya, Labangalatika
Created:26 of Nov, 2008
Totals by Section:BG=1, SB=19, CC=10, OB=10, Lec=5, Con=1, Let=5
No. of Quotes:51