Media

Expressions researched:
"media" |"media's" |"medias"

SB Canto 2

SB 2.2.30, Purport:

The highest perfection of life is to enjoy life constantly in the association of the Lord, and one who can relish this does not aspire after any temporary enjoyment of the material world via other media.

1971 Conversations and Morning Walks

Room Conversation -- August 14, 1971, London:

Prabhupāda: Just like these flowers. These flowers the devotees are bringing to their spiritual master, to God. They are not enjoying. Ordinary man, if he gets a flower, he'll put it in the pocket. How... You see? That is the difference of God consciousness. The flower is the same, but use is different.

Guest (2): What's your view, if I may ask, on, for emotion in, of, an ideal, a Christian ideal and so on through the media. Will you use television and radio to condemn things like racial intolerance and the Vietnam War? Do you believe that you should become involved in these things? Could you issue a statement and say that the movement condemns so and so? Do you believe getting into anything in the world spectrum to comment on things?

Revatīnandana: Do you follow the question, Śrīla Prabhupāda? His question is do we concern ourselves with particular problems in the world, there's the war in Vietnam, there's racial discrimination? Do we make statements to condemn this war or to condemn that discrimination?

Prabhupāda: No. Thing is that there are so many problems. Our proposition is, when you become God conscious, then all problems automatically solved. We don't take the problems. We take the... Just like disease. There are many symptoms. A man is suffering from a particular disease. He has a headache, he has this pain, this pain, that pain.

1972 Conversations and Morning Walks

Room Conversation -- April 20, 1972, Tokyo:

Prabhupāda: That money is not yet done.

Karandhara: By June.

Prabhupāda: Oh. By June. All right. We shall talk further. What is this? So Los Angeles is... Everything is all right?

Karandhara: Yes Prabhupāda. Those are all... All the different envelopes are from the different departments, Spiritual Sky, Mail Order, Iskcon Media.

Prabhupāda: So you keep it in this envelope. Then I shall see.

Śyāmasundara: They have purchased $8,000 worth of equipment for recording your voice.

Prabhupāda: Oh. That will be very nice. So I can give lectures daily? No. What is the arrangement?

Karandhara: Yes. As soon as you come, Śrīla Prabhupāda, we're going to shoot the first TV show.

Śyāmasundara: You have a video tape machine here?

Prabhupāda: Now, if I explain some of... Just like I explain one verse. In this way, if I do explain one verse, do you think it will be all right? No.

Śyāmasundara: Each day explain one verse.

Prabhupāda: Each day or as you like. Or what is your program?

Karandhara: Well, as far as this recording, we have a studio right there in the temple. You could record...

Prabhupāda: You distribute that prasādam, little, everyone.

Devotee (1): This lugdu?

Prabhupāda: Yes. I will also take little. Distribute. What is your program?

1973 Conversations and Morning Walks

Morning Walk -- December 11, 1973, Los Angeles:

Prajāpati: In the last World War there was a very famous German propagandist named Goebbels who wrote that if one controls the communications, the media, the radio and television, newspapers, like this, he actually controls what people think. So we've not put so much emphasis on that so far in our Kṛṣṇa consciousness movement, actually controlling the linkage of communication. In the future should we be more and more concerned with that?

Prabhupāda: What is that future? What do you want to do in future?

Prajāpati: Actually permeate all the media with Kṛṣṇa consciousness propaganda, not simply just writing but actually all aspects of...

Prabhupāda: Yes, you can take advantage of all this media. That we are doing. Just like we are taking advantage of this microphone. We are not rejecting, "Oh, it is material. Why should we take?" Nothing material. Anything used for Kṛṣṇa is spiritual. Material means what is not used for Kṛṣṇa. That is material. You are materialistic when you are not used for Kṛṣṇa. And as soon as you are utilized for Kṛṣṇa, you are spiritualistic. That is the difference. Here we say, "This is material world." This is material world because everyone has forgotten Kṛṣṇa. Therefore it is material world. So if they come into Kṛṣṇa consciousness, then it is spiritual. (break) ...conscious people now challenge this rascal that "We are searching after Kṛṣṇa. We are not searching... We are devotee of Kṛṣṇa, and you are posing yourself as Kṛṣṇa. So show us some Kṛṣṇa's power. We immediately come to you."

1975 Conversations and Morning Walks

Room Conversation with Lt. Mozee, Policeman -- July 5, 1975, Chicago:

Śrī Govinda: Lt. Mozee.

Prabhupāda: Hm. Yes.

Śrī Govinda: He's with the Chicago police department, and he's in charge of developing their relationship with the media. And I was thinking there could be nice discussion with him concerning your ideas about stopping crime.

Prabhupāda: Hm? Yes. So I shall explain or he will enquire?

Jayatīrtha: Would you like to ask some questions or have him explain?

Lt. Mozee: Well, no, I understand the spiritual leader had some ideas on how to prevent crime, how to do these things. I might inquire after he gives his ideas. I understand you read the...

Prabhupāda: It is not idea, it is fact that one man is very pious and one man is very vicious. What is the difference? The difference is: one is dirty in his heart and one is pure in his heart. So if you keep people dirty, then there will be crimes. This is the sign that the general people, they are dirty. So you have to purify the dirty things, diseased condition. Then things will be all right. So our simplest process is to assemble in congregation and chant the holy name of God. Then dirty things will go away. So if you want to stop crime, then you have to arrange for mass saṅkīrtana. That is our movement. Gather people as large as can be possible and congregationally chant the holy name of God. Then it will be all right.

1976 Conversations and Morning Walks

Room Conversation -- April 23, 1976, Melbourne:

Mr. Dixon: Your Grace, do you keep in touch with the world through television or newspapers or the media?

Prabhupāda: Yes, many newspaper, many television men, they come. But we speak our philosophy plainly.

Mr. Dixon: Do you watch TV yourself?

Prabhupāda: No, we have no business. We don't wish to waste our time.

Mr. Dixon: Do you read newspapers?

Prabhupāda: No. What is newspaper? "This man is killed. This man has stolen. This politician has captured the government." So why shall I waste time?

Mr. Dixon: How do you become informed as to certain events? Is that...

Prabhupāda: We have got enough books to read, these books. If you read our books, in your whole lifetime you cannot finish it. And that is required to understand Kṛṣṇa. That is success of life. So why should.... Of course, we are in touch in the newspaper, but as much as it is required. We are in touch with the material world as much as it is required. We are interested in Kṛṣṇa. To help our Kṛṣṇa consciousness we may be in touch with the material world as much as possible. Just like we are riding car also, we are also using dictaphone, everything, but it is not for any ulterior purpose. It is for Kṛṣṇa's service. Just like we are writing books. This is Kṛṣṇa's service. People may understand about Kṛṣṇa, be benefited. This is our.... And in that way we are printing books, we are selling books, we are writing books.

Morning Walk -- June 17, 1976, Toronto:

Hari-śauri: This vicar, he used to sit, and he used to sip small glass of clear liquid. So everyone thought he was drinking water, but then once they checked, and it was pure vodka.

Prabhupāda: While speaking lie "I was drinking water." (japa) (break—converses in Hindi)

Indian man: Prabhupāda, I'm trying to get one radio station you know, so far the, so that we make a Hare Kṛṣṇa program. So the radio is the big media for...

Prabhupāda: (Hindi)

Devotee priest (Bhakta Gene): I'm told that...

Prabhupāda: Oh, (laughs) how are you?

Bhakta Gene: Very fine, very fine. I'm told that you met with Thomas Merton some years ago. Is this correct?

Prabhupāda: The French?

Bhakta Gene: No, the Cistercian monk from Kentucky.

Prabhupāda: I do not know.

Bhakta Gene: You didn't meet with him? He was supposedly the most prominent mystical writer within the Catholic Church in the past one hundred years. His writings gained tremendous prominence in the past..., oh, the past twenty-five years.

Prabhupāda: Prominence amongst whom?

Comments on Bhagavad-gita Play -- July 12, 1976, New York:

Sudāmā: The precedence of our work, Śrīla Prabhupāda, should definitely be that the message of Kṛṣṇa consciousness is clearly understood by all, is that correct?

Prabhupāda: Along with it, if you, the same thing, more demonstrative, if you put some movies...

Bali-mardana: Slides.

Prabhupāda: Slide or movie, that will be...

Sudāmā: Mixed media. That is also very much appealing to the public. Our future projection plan is to work on the advent of Lord Kṛṣṇa for Janmāṣṭamī, which is about an hour production, to an hour and a half. And then we were planning to work on the Rāmāyaṇa, if it was suiting or agreeable by Your Divine Grace.

Prabhupāda: The whole basic principle is this, that people should understand, as I was explaining this morning, the sat and asat. So at the present moment we are living in the way that is asat. But there is another life, sat. So this Kṛṣṇa consciousness movement is an educational movement to raise a person from the asat platform to the sat. Under illusion they are, what is called, amock? They (laughs) have gone amock. So it is a humble attempt to stop their, this suicidal policy. They are practically committing suicide. They do not know what is the value of life and how they are spoiling it, this valuable life. Bahir-artha-māninaḥ. Durāśayā ye bahir-artha-māninaḥ. They are trying to adjust things by the arrangement of external energy. That is not possible. Whatever adjustment they are making, so many big, big leaders, politicians, they came. Napoleon, Hitler, Gandhi, this, that, by the waves of material nature everything is driven away. In that way there is no possibility of adjustment.

Evening Darsana -- August 14, 1976, Bombay:

Prabhupāda: Those who cannot read the book, they are still better. Those who can read the book, they are still more dangerous.

Guest (1): They will misinterpret the whole thing. They will misrepresent, the danger is still more there. It is rather more with the educated people that the danger is there than the uneducated. But to reach the uneducated we have, I was thinking this is a better media. This is one of the medias perhaps, I wouldn't say better. Perhaps one of the medias by which we can reach them in a larger crowd.

Guest (2): But not in the way that the films are made.

Guest (1): No, that is not say. I don't want. I could produce...

Prabhupāda: That Kṛṣṇa consciousness is developed when one practices according to the prescribed method,

tapasā brahmacaryena

śamena ca damena ca

tyāgena satya-śaucābhyāṁ

yamena niyamena vā

(SB 6.1.13)

These are the process, tapasya, brahmacaryena. So it is very difficult for the common man to undergo tapasya. Little tapasya we have introduced, no illicit sex, no meat eating, no gambling, no intoxication. That is also become very difficult nowadays.

Room Conversation -- October 31, 1976, Vrndavana:

Prabhupāda: The Ceylon is educated and if they are receiving, why not open a branch?

Hari-śauri: (continues reading) "He recently returned home after almost 3 years in India. My husband and I could see the awareness and maturity in him gained from his experiences in working with the Indian people. He learned first-hand about a different culture and it certainly has enriched his life. In our minds we can compare our son's life to the life of a Catholic monk or a religious Jew of the Hasidic sect. Do I think that my son is brainwashed? I can best answer this by answering the question, is our whole society not being brainwashed daily by the advertisement media? Liquor, smoking, pornographic movies and literature and which is worse? And what about the children who are being educated by the violence and killing on T.V.? I prefer that my son is devoting his life to the love of God and the service of humanity, a rare endeavor in this age. Since I know that my son has voluntarily chosen the Hare Kṛṣṇa Movement to exercise these rights and that he can leave it whenever he wishes I cannot see how the term 'brainwashing' can be applicable to this movement. I sincerely believe from my contacts with many devotees that they are happy and have found fulfillment by loving and serving Lord Kṛṣṇa, God. This may not be my wish for my life but my son has chosen it for his, and I whole heartedly respect it."

Guest: (indistinct)

Prabhupāda: Yes. (Bengali conversation) (end)

Room Conversation -- December 26, 1976, Bombay:

Jagadīśa: "...is not actually religious but is an exploitative brain-washing technique. In the past and even today the leaders of the Hare Kṛṣṇa faith, as we understand, have been abducted, assaulted, and subjected to mental and physical abuse. We also understand that there are widespread pressures being applied to convince the media and the government that religious freedom should not include the choice to live by the tenets of the Hare Kṛṣṇa Hindu scriptures. We strongly feel all these developments to be objectionable to all freedom-loving people of this great country. We will appreciate if you please look into this matter and take the needed steps to halt such religious suppression. Signed, V.J. Pandhi, Corporation Secretary and Member of the Board of Directors."

Prabhupāda: V.J.?

Jagadīśa: V.J. Pandhi.

Prabhupāda: Pandit?

Jagadīśa: P-a-n-d-h-i. Pandhi.

Prabhupāda: It is European or?

1977 Conversations and Morning Walks

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Rāmeśvara: "There are two legal cases in progress at this time that we must support—one in New York and one in Los Angeles. In New York the two ISKCON leaders have been indicted by the Queens County Grand Jury for unlawful imprisonment and attempted grand larceny. In Los Angeles, ISKCON and Madonna Slavin have accused her family of kidnapping, and charges of unlawful imprisonment have been entered against the mother and several other members of the Slavin family and two friends." These two friends are the professional deprogrammers. Then it says, "As in nearly all of these cases, the media will greatly influence the outcome. Do not underestimate the power of the media. We therefore must tell our story..."

Prabhupāda: Kṛṣṇa's already become media.

Rāmeśvara: "We must therefore tell our story to them in great number, and in this way the world will hear of it. As of this date, HK," short for Hare Kṛṣṇa...

Prabhupāda: They're chanting Hare Kṛṣṇa. (laughter) They're chanting Kṛṣṇa. Yes.

Rāmeśvara: They say, "As of this date, Hare Kṛṣṇa has been able to flood both the media and the District Attorney's offices with support for their side..."

Prabhupāda: They're admitting. That's good.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: They do not know what is meaning, liberation. This is liberation, forcely separating from māyā. That they do not know. māyām etaṁ taranti te. Yes.

Rāmeśvara: "Hare Kṛṣṇa is known to hide out those whose families want them out."

Prabhupāda: Family?

Rāmeśvara: If the family wants them out, we have a reputation that we will hide them, so the family cannot get them. "One example is in the Queens case." That's Ādi Keśava Mahārāja. The charge of attempted grand larceny stems from an alleged extortion attempt against the Shapiro family by the temple leaders who wanted money from the parents and threatened to harm their son..."

Prabhupāda: This is false.

Rāmeśvara: "...unless the money was given."

Prabhupāda: This is false.

Rāmeśvara: This is false, completely false. "One of the things we can do is give moral support to these families. How better to do it than to show your support by writing to the..."

Prabhupāda: This we can bring a charge against them: "Prove that we wanted money."

Rāmeśvara: Yes, we are counter... We are fighting them. "...by writing to the District Attorney's"—those are the Justice Department Offices—"or contacting your local media." Then they give the addresses of people in New York and two addresses in Los Angeles who you should write to telling them about all the knowledge you have about all the abuses of Hare Kṛṣṇa. Then it says, "You should commence action for a legal deprogramming. If other families of Hare Kṛṣṇa victims would go to court to get a legal conservatorship or guardianship with an intended writ of habeas corpus..." Now, what this means is you go to the court, and you say "My dear judge, my son is in Hare Kṛṣṇa. He has been brainwashed." And you have a paper from a psychiatrist that says, "Yes, he is definitely acting in a robotlike way." Then the court will say, "All right, you're the parent. So we give you legal guardianship over the son."

Prabhupāda: No, we can place a counter psychiatrist and counter... Just like Cox's statement.

Discussion on Deprogrammers -- January 9, 1977, Bombay:

Prabhupāda: But we have got parents' organization also.

Rāmeśvara: Now we do. Anyway, they're using this law against us.

Prabhupāda: That they will do. They will do their best. We have to do our best. That's all.

Rāmeśvara: They say, "This would enable the court to remove the young person from the temple for medical examination and evaluation by cult-knowledgeable psychiatrists and psychologists." In other words, deprogramming. "This is the best thing to do. The media would report it..."

Prabhupāda: No, no. But one psyciatrist may give one verdict, but other psychiatrist may give another verdict. Then how the court will decide?

Rāmeśvara: Because in these temporary guardianship cases, the court is already against us in many places.

Prabhupāda: But... Against may be, but so far the decision of the psychiatrist, we can present our psychiatrist.

Rāmeśvara: There's no equal time given. It's one-sided only.

Prabhupāda: That means in the name of justice, injustice is going on.

Rāmeśvara: Yes. This law is unconstitutional. I mentioned that there is a group of lawyers who are now organizing a committee nationwide to defend us, and they're going to prove that this law should be changed.

Prabhupāda: Yes. That is the right cause. Yes.

Rāmeśvara: They're already working on that. So then they say, "If you can do this to your son, then it will get national news media into the scene, and then people will learn about Hare Kṛṣṇa in particular, and all the effects of destructive cults on our youth." Then it says, "We have a legal packet which contains advice on the procedure and techniques for legal deprogramming."

Prabhupāda: So nowhere they have mentioned my name. That is good. (laughter) Otherwise, I would have been the target. That was very dangerous.

Rāmeśvara: Sometimes... One of the general charges they make against all the different religious groups in America is that the leader is actually making a lot of profit for himself.

Prabhupāda: Yes.

Rāmeśvara: Like this Reverend Moon, he lives in a very, very big house, and he has a big car. And this Guru Maharaj-ji, he has his own airplane.

Prabhupāda: Guru Maharaj-ji has got?

Rāmeśvara: He had his own airplane, which they had to sell.

Hari-śauri: That fat boy, Guru Maharaj-ji.

Prabhupāda: No, he had. So what is his position now?

Morning Walk -- January 21, 1977, Bhuvanesvara:

Rāmeśvara: But now, suppose there is some businessman, and he knows that everybody is wanting this sex. So he is making movie or writing a book describing these things.

Prabhupāda: These things were formerly restricted-censor board.

Rāmeśvara: So there must be censorship...

Prabhupāda: Yes.

Rāmeśvara: ...in a Kṛṣṇa conscious...

Prabhupāda: Oh, yes.

Rāmeśvara: ...government.

Prabhupāda: Oh, yes.

Rāmeśvara: Censorship of television, radio, all media.

Prabhupāda: So let us... (car door opens—break) The people are becoming godless. How much degradation. Lord Rāmacandra appeared, Lord Kṛṣṇa appeared, Lord Buddha, Caitanya Mahāprabhu appeared and many others, and the people of India, they are becoming godless. Why? Do you follow what I say? Yadā yadā hi dharmasya glānir bhavati bhārata, tadātmānaṁ sṛjāmy aham (BG 4.7). And He does it in India within this universe. And they are become now... This is Kali-yuga. Other countries, they may, but India, so fortunate birth... Bhārata-bhūmite haila manuṣya janma. They are becoming degraded so much so that they are doubting, asking questions. (end)

Room Conversation -- November 3, 1977, Vrndavana:

Tamāla Kṛṣṇa: You got one letter, Śrīla Prabhupāda, from the BBT Library Party in America. I won't read it all, but just to sum it up... That Readings in Vedic Literature by Satsvarūpa Mahārāja, that book, remember, that I read some parts of to you? Readings in Vedic Literature Satsvarūpa wrote? It's a short book? That book is becoming very much accepted in university courses. Many, many classes are using it as a textbook, which means that automatically thirty to fifty copies are purchased at a time. And all over the country now, as the Library Party travels, at each college one or two courses use this book now each semester. It's a regular textbook now. Now that they've introduced the study guide to the Bhagavad-gītā, they expect the Bhagavad-gītā will also become a regular textbook more and more. Actually this is a... The Library Party reports that this is a great future for these books, is that gradually all of these books will be accepted as textbooks, and they will be made mandatory reading in college courses, which means there will be huge sales year after year. Another thing which they're beginning to sell very widely, Śrīla Prabhupāda... See, first the Library Party went to every university in America over the last four years and sold standing orders of the Bhāgavatam and Caitanya-caritāmṛta. Now they're going back this year and starting to sell textbooks, text orders. They've done standing orders, now they're going to the same colleges and they're approaching the professors and saying, "Here's a book for your class as a textbook," which means that the teacher orders thirty copies at a time. So they're beginning to do this now. And they're also beginning to sell the movies. Yadubara's movies are being taken. In each school one or two people are renting these films or purchasing these films as well as slide shows. This is called audio-visual media. The Library Party is starting to sell a lot of the movies and the slide shows as well as tape cassettes. Music courses, for example, want to order tape cassettes of Your Divine Grace singing bhajanas and playing the harmonium as part of a course in Indian music, for example.

Prabhupāda: How many of you are going to Māyāpur with me?

Tamāla Kṛṣṇa: We are going, ten-ten on the plane and another four or five on the train. Say fifteen altogether.

Śatadhanya: Even more. There was about four or five on the plane that Prabhupāda didn't take.

Tamāla Kṛṣṇa: Now, of course, there are more devotees who are coming, just like Citsukhānanda Prabhu and others, so they'll also be going. By the time we go, we may be able to rent a third of the plane or something. At least there will be twenty or twenty-five devotees maybe.

Bhavānanda: And then they have big caravan arranged, so from the airport or from Calcutta temple to Māyāpur there will be at least forty devotees going with Your Divine Grace to Māyāpur—the devotees who go and the devotees who greet you there.

Tamāla Kṛṣṇa: Do you like that, Śrīla Prabhupāda?

Prabhupāda: Yes.

1969 Correspondence

Letter to Brahmananda -- Columbus, Ohio 15 May, 1969:

If all problems come to me, even personal problems, then it becomes a heavy task for me. I received your letter, full of problems; Gargamuni's, full of problems; Rayarama's, full of problems, and similarly Iskcon Media's, full of problems. If everyone's problems are sent by me, then who will solve my problems? I have divided these departments to solve problems, but if in the end they are all sent to me and I have to tackle, then just imagine what is my position. The best thing would be to stop all activities and simply chant Hare Krishna. Regarding the Doubleday book stores, we do not like to give on consignment, but if some very big stores will take our literature only in that way, then we must make concession.

Letter to Mukunda -- Los Angeles 28 June, 1969:

I am so glad to learn that the lease agreement is already signed, and I shall be glad to hear from you further in this connection. I thank you so much for your hard labor in pushing on this Krishna Consciousness Movement, and surely Krishna will give you more and more strength in this endeavor. Sudama has left Hawaii already, and he is here in Los Angeles. He will not go to London until you are completely equipped to receive other brahmacaris from here.

Please convey my blessings to the others. I hope this will meet you in good health.

Your ever well-wisher,

A.C. Bhaktivedanta Swami

P.S. I have already sent the design of the altar and throne to Syamasundara. Please do it accordingly.

ABOUT ISKCON MEDIA.

I don't wish that Dinesh will interfere with the recording of "Hare Krishna" by the Beatles. I don't know what correspondence is going on with you between Dinesh & you. Everything should be carefully done so that our friendship with the Beatles may not be disturbed. They are gradually coming to cooperate and we shall not do anything which may disturb this cooperation.

Letter to Subala -- Tittenhurst 16 October, 1969:

In London things are going on nicely, and last evening we had a meeting in Conway Hall and several hundred persons were joining us in chanting and dancing. After the meeting one reporter from the biggest London newspaper came behind the stage to get further information about our movement for publication in his paper. So I am very encouraged to see the nice reception that the people and the news medias are giving to our activities in London. Last week we were given official permission by the city authorities to have our temple at 7 Bury Place. Already there has been great public interest in this temple, so by Krishna's Grace there shall be a very successful temple established in London very soon.

1970 Correspondence

Letter to Bhagavan -- Bombay 24 November, 1970:

Yes, we are fighting impersonalism and voidism with pure devotional service. Impersonalism and voidism kills the natural aptitude of devotion which is lying dormant in everyone's heart. Therefore we are printing books like our KRSNA book so that people may know it that the supreme absolute truth is a person. The perfection of every living creature is to render transcendental loving service to that Supreme Person and thereby go back home, back to Godhead. Krishna has said in Bhagavad-gita that "whoever explains my transcendental glories to others is most dear to me in this world and never will there be one more dear to me than he". So go on with your organization for distribution of my books through press and other modern media and Krishna will certainly be pleased upon you. We can use everything—television, radio, movies, or whatever there may be—to tell about Krishna and outside of devotional service all these modern paraphernalia are just so much rubbish. It is very nice that you are opening another center in Cleveland, Ohio. Please do it very thoughtfully.

1971 Correspondence

Letter to Nayanabhirama -- Allahabad 9 January, 1971:

That your "TV sermonette" was so successful is also very good news. This also goes to show how much people will be attracted to our books such as KRSNA book if they are properly displayed, and so propoganda should be made in this way. The mass media can become such an important instrument in spreading our Krishna Consciousness movement and I am glad to see that you are endeavoring to explore how this can be done.

Letter to Jagadisa -- Gorakhpur 15 February, 1971:

It is very encouraging that we are being so favorably presented everywhere by the media. Just today two editors of Indian newspapers have informed me of their intention to print special issues devoted to our Movement as well as give daily one article on our philosophy. The article from the Toronto newspaper was very good report and our Sriman Rasananda has presented the facts very well. Please give him my thanks for this appropriate presentation. He is a very good boy. All our students, boys and girls become first class good by this nice process.

Letter to Rupanuga -- Delhi 10 December, 1971:

This program of roving Sankirtana must be executed because it is appropriate for preaching. You may send out advance parties to the cities you propose to visit, with posters, etc., to intimate the people you are coming. Your plan to increase our exposure through the media is very nice and completely approved by me.

Letter to Rupanuga -- Bombay 30 December, 1971:

I am very encouraged by the reports of the tremendous success of your TV and radio programs. As much as possible try to increase our preaching programs by using all the mass media which are available. We are modern day Vaisnavas and we must preach vigorously using all the means available.

1972 Correspondence

Letter to Siddhesvara, Krsnakanti -- Calcutta 16 February, 1972:

I beg to acknowledge receipt of your letters of January 24 and 25 respectively, and I am so much pleased by this Krishna Show! If you are able to arrange everything so that I can simply sit in my room and be seen by the world and speak to the world, then I shall never leave Los Angeles. That will be the perfection of your L.A. Temple. I am very, very encouraged by your proposal to flood the medias of your country with our Krishna Consciousness program, and see that it is practically taking shape under your hands, so I am all the more pleased. Especially it is nice that because they hear our Krishna Show the people are ordering Krishna Book. This is a very good way to induce the public for accepting our philosophy, because they are prone to believe and accept whatever they hear on the radios and televisions. Now go on in this way increasing more and more, and always stick tight to the point of our philosophy. We should not compromise in any way just to accommodate the public idea, but we can so tastefully present the real thing that we will change the people to accommodate us. Thank you very much for assisting Lord Caitanya so nicely in spreading this Sankirtana Movement.

1973 Correspondence

Letter to Mukunda -- Auckland 21 February, 1973:

But one thing, you should try and get these TV personalities to show our books and advertise them over the air. This will be the real success of our endeavors with the media. I have always stressed that we must become recognized not only by the mass but also by the class. This class section of the society should be encouraged to write letters of appreciation of my books and of our activities.

Letter to Sudama -- Hyderabad 23 March, 1973:

Radio and T.V. programs are alright if we can introduce our literature, like Bhagavad-gita, etc., otherwise there is so much nonsense on the media that they will forget quickly what they see and hear.