Material life means attachment for women, children, friends, countrymen, position, wealth, and good name. In the Srimad-Bhagavatam material existence is compare to a forest full of plunderers, dacoits, jackals, tigers and other ferocious animals. The jackals are compare to one's wife and children. In the dead of the night jackals cry very loudly, and similarly one's wife and children in this material world also cry like jackals. The children say, "Father is wanted: give me this, I am your dear son." Or the wife says, "I am your dear wife. Please give me this. This is now needed." In this way one is plundered by the thieves in the forest. Now knowing the aim of human life, one is constantly being misguided. The aim of life is Visnu, or Krishna (Na te vidhu svartha-gatim hi visnum) Everyone works very hard to earn money, but no one knows that his real work is to serve Krishna, the supreme Personality of Godhead. Instead of spending money to advance the cause of Krishna consciousness, one spends his hard earned money on clubs, brothels, liquor, drugs cigarettes, slaughterhouses and so forth.