So good qualities can be attained automatically when you work on spiritual platform. But if you work on material platform, means the gross body and the mind, then good qualities cannot be attained. Harāv abhaktasya kuto mahad-guṇā mano-rathenāsati dhāvato bahiḥ (SB 5.18.12). Therefore we find that educated persons, so-called educated... They are not educated because in the Bhagavad-gītā it is said, the so-called educated persons are bereft of real knowledge, māyayāpahṛta-jñānāḥ (BG 7.15). Apahṛta-jñānāḥ. Why? Āsuraṁ bhāvam āśritāḥ. Because they have taken the position of becoming an atheist, no faith in God. They are asura. So any asura, māyayāpahṛta-jñānāḥ... He may be MA, PhD, from academic career, but his real knowledge is taken away. Therefore he is atheist. Actual knowledge is to know God. Therefore Kṛṣṇa is explaining what is knowledge, jñeyam. Because as soon as you become actually wise, then you become liberated. But if you are not liberated, that means your knowledge is imperfect. Your knowledge is imperfect.
So Kṛṣṇa says jñeyam. Jñeyam means mat-paraṁ brahma. In a previous verse it has been explained, anādi mat-paraṁ brahma. Brahmā means bṛhatya bṛhanatyād iti brahma.(?) Nothing is great than Brahman. That is being explained, how Brahman, what is the meaning of Brahman. Brahman means sarvataḥ pāṇi-pādaṁ tat: "Brahman has got His hands and legs everywhere." Just like I have got my hands and legs, this is limited. I have got my hands. Why I cannot stretch five feet? Only three feet. That is also with great difficulty. But the Brahman's hand, sarvataḥ, sarvataḥ, everywhere.
Just like Kṛṣṇa said, patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati (BG 9.26). Now Kṛṣṇa says that "Either a little flower, a little fruit, or little leaf..." Anyone can collect these things. Even if he is the poorest of the poor, then he can also collect a little flower, a little fruit, little water and offer Kṛṣṇa, "My dear Kṛṣṇa, I wanted to offer You something, but I am so poor. I have nothing to offer. I have collected these three things as You have prescribed in the Bhagavad-gītā. "Patraṁ puṣpaṁ phalaṁ toyaṁ yo me bhaktyā prayacchati. The real thing is bhakti.