Prabhupāda: Those who are so materially attached, their business is that they qualify themselves to be promoted in higher planets, undoubtedly. And there... Te taṁ bhuktvā svarga-lokaṁ viśālam. And they enjoy life for a very, very long duration of life and godly facilities. That's all right. But kṣīṇe puṇye martya-lokaṁ viśanti (BG 9.21). Then, when their pious, I mean to say, asset of pious activities finished, then they are again driven out from that planet; they come to here, this material, I mean say, earthly planet. And again they try here. Again they try here by sacrifices, by other means, to go there. So Lord Kṛṣṇa says these materialists, they, gatāgataṁ kāma-kāmā labhante, sometimes up, sometimes down. This is going on, sometimes up, sometimes down. Just like... What is called, that wheel? Sometimes go up, the boys enjoy in this way. What is the name of that wheel?
Devotee: Ferris wheel.
Prabhupāda: Oh. So it is something like that. Sometimes you go, sarva-ga, sarva-ga. Sarva... Jīva. Jīva means the living entities, they have got a propensity to go from here to there, there to here. That is their... Because they are living force, they cannot stay at one place. That is not their nature.