The virāḍ-rūpa, the universal form seeing, Arjuna said, "Who are You, Sir?" So He said that, "I am in the kāla-rūpa, in the form of time now. I have come to kill the all, all of you."
So therefore our business should be that this life should be utilized only for complete Kṛṣṇa consciousness. No other business. That is Caitanya Mahāprabhu's cult. And it is not very difficult, not at all difficult. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). But it is difficult. It is very difficult to chant Hare Kṛṣṇa mantra twenty-four hours. Those who are not accustomed, they'll become mad simply by chanting. It is not . . . you cannot imitate Haridāsa Ṭhākura that, "Now I shall go in a secluded place and chant Hare Kṛṣṇa." It is not possible, sir. It requires great advancement of spiritual life when one can concentrate in chanting Hare Kṛṣṇa mantra. It is not so easy.