Puṣṭa Kṛṣṇa: Is this desire for material happiness the cause of material attachment?
Prabhupāda: Yes. Kṛṣṇa bhuliya jīva bhoga vāñchā kare. When they forget to serve Kṛṣṇa and wants to enjoy this material world... Don't you see that these Māyāvādī philosophers are trying for liberation, and still, they are expecting to become God. That is another desire. Daridra-nārāyaṇa. The high ambition, to become God or equal to God, that is going on, struggle for existence.