Prabhupāda: Every one of us, we love Kṛṣṇa, but we are missing Him. Therefore we are placing our loving propensity wrongly, here, there, here, there, here, there, and we are becoming frustrated. Kṛṣṇa says that "If you simply follow this process, man-manā bhava mad-bhaktaḥ, you come to Me, come to your original lover." So where is the difficulty? To attain the highest perfection of life, where is the difficulty? Anyone can say that "Here is the difficulty"?
Devotee: You explain in Bhāgavatam, Śrīla Prabhupāda: Bhogaiśvarya-prasaktānāṁ tayāpaḥrta-cetasām. "To those who are too attached to material enjoyment and material opulence the devotional service cannot take place." This can be one difficulty.
Prabhupāda: Because we want material happiness, therefore there is difficulty. So, material happiness, you have got experience, it cannot give us satisfaction. The big, big countries, America, in Europe, and so many, they have advanced in material happiness, but actually they are not happy. Material happiness cannot give us happiness. Happiness, when we actually come to Kṛṣṇa and love Him... Happiness means also love. Either you love your family or your country or your society or your wife, your children, by loving there is happiness. But this loving process is not giving us happiness. We are becoming frustrated. Therefore the real lovable object being Kṛṣṇa, if we make progress to that point, then we shall be happy. This is the point. Mām evaiṣyasi asaṁśayaḥ (BG 18.65). So if this is concluded, then where is difficulty to execute Kṛṣṇa consciousness? That is my point. Now it is concluded that if we come to Kṛṣṇa and love Him, then that is the highest perfection of our life. Now to attain that highest perfection of life, where is the difficulty? That is the point I am asking.
Bhagavān: Only if one is envious of Kṛṣṇa.
Prabhupāda: Huh? Then there is no question of love, that is another thing, but if you actually want to love Kṛṣṇa, where is the difficulty?
Devotees: There is no difficulty.
Prabhupāda: That is my point. (laughter) If you don't want to love somebody, then there is no question of process. But if you know, by loving such and such person you'll be happy, then there is process and the process is very easy. And open to everyone. That is my point. Now discuss on this point.