Material happiness means sex life, ultimate, utmost, topmost happiness. So people are simply trying to, how to utilize this sex life in so many ways, in pictures and in—I do not wish to discuss—in dancing, in club, in so many ways. Because they cannot control the senses. The same thing, same thing, the same sex life in different way—sometimes a naked dance, sometimes in this way, sometimes in that way. Therefore it is called punaḥ punaś carvita-carvaṇānām. I have heard that some people go to Florida and they spend fifty thousand dollar per week for organizing naked dance. You see? So naked woman he has seen so many times, but still he spends more money to see it in a different way. That is called punaḥ punaś carvita-carvaṇānām, "chewing the chewed."
So persons who are too much attached to sense gratification, and they have made it their conclusion that "We shall be happy within our family life or this social life . . ." Vidyāpati sings, tātala saikate vāri-bindu sama suto-mita-ramanī-samāj. Our society means . . . society, friendship and love: there must be woman, must be children, suto-mita-ramanī-samāje. So there is some pleasure, undoubtedly. Otherwise, why people are working so hard to stick to this position? Vidyāpati sings that tātala saikate vāri-bindu sama suta-mita-ramaṇī-samāje. There is undoubtedly some pleasure, but that pleasure is so insignificant that it can be compared: a drop of water on the desert. Desert, if you want to utilize desert to make it a garden or productive field, you have to pour water. The whole ocean water you have to pour there. Now, if somebody says, "All right, you want water. Now take this one drop water," then what it will do?
Similarly, our heart is hankering after so many things. We are hankering . . . actually we are hankering after Kṛṣṇa, but we do not know. We are trying to satisfy our hankering in so many ways in material . . . (indistinct) . . . actually we are hankering after Kṛṣṇa. Just like a small child, it is crying. It cannot express, but it is wanting the mother's breast feeding. So you cannot stop him crying unless it is transferred to the mother. Similarly, actually we love Kṛṣṇa. That is a fact. Because we love Kṛṣṇa . . . therefore you, who did not hear even the name of Kṛṣṇa, say, four or five years ago, why you after so much Kṛṣṇa? This is the proof, that actually we are after Kṛṣṇa. This Kṛṣṇa consciousness movement is being accepted in Western countries by the younger generation. Why? Because every one of us, we love Kṛṣṇa. But it is now covered by māyā. We have to simply take out the covering, māyā; then we are Kṛṣṇa conscious. That is explained in the Caitanya-caritāmṛta:
- nitya-siddha kṛṣṇa-bhakti 'sādhya' kabhu naya
- śravaṇādi-śuddha-citte karaye udaya
- (CC Madhya 22.107)
That Kṛṣṇa consciousness is not an artificial thing, that we are making some propaganda on Kṛṣṇa consciousness, publishing some books, magazines, and our preachers are going place to place. No. There are so many propaganda is going on. But they are not so effective. And our, what means we have got to make propaganda? We simply make this propaganda, "Please chant Hare Kṛṣṇa." That's all. Of course, we do sincerely. So if we propagate sincerely and seriously, as Caitanya Mahāprabhu has ordered, yāre dekha, tāre kaha 'kṛṣṇa' upadeśa . . . (CC Madhya 7.128). We must be sincere. Then, if we canvass, "Please chant Hare Kṛṣṇa," it will be effective. It will be effective. The business is not very serious or very difficult. Caitanya Mahāprabhu says, yāre dekha, tāre kaha 'kṛṣṇa' . . . "Anyone you meet, you simply request him about hearing about Kṛṣṇa." So . . . but if one is so much covered by materialistic enjoyment, it takes little time. It takes little time. Otherwise, automatically there is love for Kṛṣṇa, and śravaṇādi-śuddha-citte.
Therefore Prahlāda Mahārāja says śravaṇam. If we hear about Kṛṣṇa constantly, through realized souls, not professional—if we hear, satāṁ prasaṅgān mama vīrya-saṁvido (SB 3.25.25)—then automatically, our dormant Kṛṣṇa consciousness come out. So Prahlāda Mahārāja says, therefore, that "Those who are determined to become happy within this material world, they cannot be raised to Kṛṣṇa consciousness either by personal teaching or by making conference or by mental speculation." That is not possible, because he is determined. So our duty is that we should know that in the materialistic way of life we shall never be happy. This is called knowledge and vairāgya.
So this vairāgya and knowledge is not so easy. Prahlāda Mahārāja says, adānta-gobhir viśatāṁ tamisram: it is not possible. That means he assures his father, "Don't be worried. You will never be Kṛṣṇa conscious. (laughter) Because your only aim is to stick to home and money and women. Therefore rest assured, you'll not be . . . it is not that a persons like (that) will be raised to Kṛṣṇa consciousness." Then? "How you have done," the next question should be. Why they are sticking to this materialistic way of life?
That is answered by Prahlāda Mahārāja, na te viduḥ svārtha-gatiṁ hi viṣṇum (SB 7.5.31). "These persons, those who are so much materially attached, they do not know the ultimate goal of life is Viṣṇu, the Supreme Personality of Godhead, Viṣṇu." That is actually the ultimate goal of life. We are here in this material world, forgetting Kṛṣṇa, to enjoy, to lord it over the material nature. Everyone is trying to become the lord, master of material . . . that is struggle. Nobody can become lord or master of this material world. But that struggle to become master, they are taking it happiness. They are taking it happiness. That is the nature of persons who are influenced by the modes of passion. They'll work hard, and that will . . . they will take it is very good, pleasing. Because they do not know that the . . . na te viduḥ svārtha-gatiṁ hi viṣṇuṁ durāśayā ye bahir-artha-māninaḥ (SB 7.5.31). They are hoping against hope to become happy within this material world.
That is the whole history. Take the history, any history, modern history. There are so many empires: the Roman Empire, the Carthagian Empire, the Greek Empire, the British Empire recently, Hitler's Nazism, and so many. For some time they become very powerful. Just like Hiraṇyakaśipu. He's now very powerful. He's thinking, "Nobody can . . ." Now today he will be killed. He's, Nara . . . keśava-dhṛta hari rūpa is coming. So this demonic civilization will never be successful. That's a fact. But they are so fool, they do not see even historical evidences. So many empires failed. The Roman Empire failed, the British Empire failed. Still, somebody is trying to create another empire, another, different empire.
Just like your President Nixon, he's trying to influence all other nations under his control. Why? Of course, I should not speak all these things; there may be criticism. But that is the way, going on. That is the way. We can understand. We can understand politics, economics, everything, but we do not bother about. But our aim is that this way of life, to increase materially happiness, it will never be successful. That is our conclusion. We are not fools that we have given up everything for advance in Kṛṣṇa consciousness. Because we know that this . . . this way we shall never be happy. It is not possible.