Caitanya Mahāprabhu says that Brahman is full of six kinds of opulences. Pūrṇa. Ṣaḍ-aiśvarya-pūrṇa. And ānanda, and full of bliss. There is an English word, I think, "Variety is the mother of enjoyment." Enjoyment. Ānanda means enjoyment. Enjoyment cannot be impersonal; there must be varieties. That is enjoyment. You have got experience that when there is a bunch of flower of different colors, it is very enjoyable. And if there is only rose only, although rose is very nice flower, it is not so pleasing. With rose, some green foliage, some grass, inferior quality, it looks very beautiful.
So when there is question ānanda . . . because Kṛṣṇa has got form, sac-cid-ānanda-vigraha (Bs. 5.1), eternal; cit, full of knowledge; and full of ānanda, bliss. Ānandamayo 'bhyāsāt, Vedānta-sūtra says. The Lord is ānanda-mayo. This māyā-pratya, there is controversy between the Śaṅkarites and the Vaiṣṇavas. They say that māyā-pratya . . . this pratya, from Sanskrit verbal root, is affixed in two cases—when there is excess and when there is transformation. So either cases, the ānanda, or the blissful nature of the Supreme Personality of Godhead, is extensive, unlimited. Prācurya. Prācurya means extensive.