Prabhupāda: Is this Cleveland?
Devotee (1): Yes. There are many skyscrapers, tall buildings, there are many tall buildings, and people were looking out at the Ratha-yātrā cart and at Lord Jagannātha.
Prabhupāda: Here, the daytime is...
Dhṛṣṭadyumna: We have found, Śrīla Prabhupāda, when the buses are going to many of these cities, they have never seen our devotees, because when we go, we are dressed like they are for distributing the books. So now the boys are going again in the streets with a kīrtana party once a week downtown, and they have all done front-page newspaper articles, because although they have been reading the books, they have never seen the devotees in many years. I think festivals like this...
Prabhupāda: Yes.
Dhṛṣṭadyumna: ...in all these cities would be very advantageous, and all the book distribution...
Prabhupāda: And therefore I said that introduce Ratha-yātrā every city. At least wherever we have got our centers. Bring Puṣṭa Kṛṣṇa. They have received some testimonial from Indian...
Hari-śauri: Oh, yes, Indian reviews?
Prabhupāda: You can open this file. I don't want, but...
Devotee (1): Prabhupāda, how should we have these Ratha-yātrā festivals. Should they be big? Should they be big festivals? Should I plan on having three carts next year, just one, or a small cart?
Prabhupāda: As you can afford. Minimum one cart. Otherwise, three carts. In India the Ratha-yātrā festival is going on, according to rough estimate, for the last two thousand years, and the crowd never diminishes. One secretary of Parliament or something like that.
Hari-śauri: Śrī R. Subramanyam, M.A., Deputy Director Research, Lok Sabha Secretariat, National Parliament, New Delhi. Should I read it? "A strange feature of the modern world is that in spite of vast advances in science and technology and the establishment of a good number of institutions for human welfare, mankind has not found true peace and happiness. Knowledge of material sciences and arts has increased tremendously in recent times, and millions of volumes on each fill the libraries the world over. People and leaders in every country are generally well versed in these arts and sciences, but despite their efforts, human society everywhere continues to be in turmoil and distress. The reason is not far to see. It is that they have not learned the science of God, the most fundamental of every other art and science, and fail to apply it to the facts of life. The need of the hour is, therefore, to do it if mankind is not only to survive but flower into a glorious existence. To teach this science of God to people everywhere and to aid them in their progress and development towards the real goal of life, Śrīmad-Bhāgavatam is most eminently fitted. In fact, this great ancient work of Vyāsa will fill this need of the modern times, for it is a cultural presentation for the respiritualization of the entire human society. His Divine Grace, Śrīla A.C. Bhaktivedanta Swami Prabhupāda, the founder-ācārya of the ISKCON movement, has taken it upon himself, in addition to his ceaseless travels and other multifarious activities in the service of the Lord, the stupendous task of translating this Sanskrit work into English in about sixty volumes for the welfare and happiness of mankind. It is really astonishing how he is able to do this single-handed, and when one comes to think of this, apart from his other great literary works, one is tempted to wonder if he is not the same Vyāsa Muni reborn today to adapt his own old work into a universal language of this age for the spiritual upliftment of the modern man. So far eighteen volumes of this most beautiful literature on God have been brought out by ISKCON, and the rest are under preparation. Needless to say that in keeping with the excellence of their other publications, the publishers have seen to it that the printing, get-up, and pictures in these volumes are also of the highest quality, as though to serve as an ornament to the divine contents of the books. This is a rare opportunity to people and leaders of every country, race and community in the world to know and understand the glorious science of God and work for their perfection. I would say that this encyclopedia of spiritual knowledge is more important and fundamental than the encyclopedia of any other branch of knowledge and should, therefore, find a rightful place not only in the public and private libraries, big and small, of educational and other institutions, as also of every household, but above all in the hearts and minds of every man and woman." That seems to be it.