Hearing about Krsna (Lectures, SB cantos 2 - 12)

Expressions researched:
"hear about Krsna" |"hear about krishna" |"heard about Krsna" |"hearing about krishna" |"hearing about krishna" |"hearing about krsna" |"hearing of krsna" |"hears about Krsna" |"hears about krishna"

Srimad-Bhagavatam Lectures

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974:

When you take shelter of Kṛṣṇa's lotus feet. Nārāyaṇa-parāḥ sarve na kutaścana bibhyati (SB 6.17.28). If you take shelter of the lotus feet of Kṛṣṇa, then... Therefore Parīkṣit Mahā..., er, Śukadeva Gosvāmī: icchatā abhayam. Those who are actually willing to become fearless, hero, they must always... Satataṁ kīrtayanto mām (BG 9.14). Always chanting and hearing about Kṛṣṇa. That is wanted. This Kṛṣṇa consciousness movement is meant for that purpose, to become abhayam, no more fear. Why one should fear? Kṛṣṇa assures, kaunteya pratijānīhi na me bhaktaḥ praṇaśyati (BG 9.31).

So if we take shelter of the supreme abhayam, Kṛṣṇa... Therefore one Vaiṣṇava kavi has sung, bhaja huṅ re mana śrī-nanda-nandana, abhaya-caraṇāravinda re. Abhaya-caraṇa. Kṛṣṇa's lotus feet is to become free from fearfulness. Bhaja huṅ re mana śrī-nanda-nandana. Particularly śrī-nanda-nandana. Nanda-nandana means that Kṛṣṇa has got many forms: Vāsudeva, Saṅkarṣaṇa, Pradyumna, Aniruddha, then Viṣṇu, Mahā-Viṣṇu. Ananta, advaitam acyutam anādim ananta-rūpam (Bs. 5.33).

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974:

Yes. So... No. Nityaṁ bhāgavata-sevayā (SB 1.2.18). If you have to cleanse your heart from all misgivings, then you have to do this: śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). You hear about Kṛṣṇa. Where? Kṛṣṇa is speaking about Himself in the Bhagavad-gītā. "I am this. I am that." You hear. Or you hear about Kṛṣṇa from Śrīmad-Bhāgavatam. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. So if you hear... Kṛṣṇa is within your heart. He can understand. If you are seriously hearing, then Kṛṣṇa can understand. Not that karma-kāṇḍīya-vicāra. "Let me hear on Śrīmad-Bhāgavatam for seven days, and I'll get... I have got now one lakh of rupees. I'll get three lakhs." That is karma-kāṇḍīya-vicāra. That is not wanted. The hearing of Bhāgavatam means to cleanse your heart, that you are not this body, you are spirit soul, eternal servant of Kṛṣṇa. That is purification. When you come to this understanding, that "I am not this body, I am spirit... Ahaṁ brahmāsmi," then... Brahmāsmi, finished? The Māyāvādī says as soon as you come to this conclusion, brahma-bhūtaḥ, then your business is finished. No. Your business begins there. That is the verdict of Bhagavad-gītā.

Lecture on SB 2.1.1 -- Vrndavana, March 16, 1974:

Especially those who are in Vṛndāvana. Every day, as much as possible, read Śrīmad-Bhāgavatam, Bhagavad-gītā. Nityam. Then our heart will be cleansed, and we shall know what is our constitutional position, what is our relationship with Kṛṣṇa, and then if we serve in that relationship, our life is perfect.

So here Parīkṣit Mahārāja asked that "Shall I think of Kṛṣṇa, or I shall hear about Kṛṣṇa?" And Śukadeva Gosvāmī's congratulating him, varīyān eṣa te praśnaḥ: (SB 2.1.1) "Yes, it is very nice." Varīyān, first class, glorious. Varīyān eṣa te praśnaḥ kṛto loka-hitam. "Now, your question is so nice that when I shall answer, it will be beneficial for the whole universe, loka-hitam." Loka-hitam. Because this Bhāgavata is so nice, transcendental subject matter discussed about Kṛṣṇa, it is loka-hitam. It should be spread all over the world. Loka does not mean your country or your society, brāhmaṇa society, gosvāmī society. No. Loka-hitam, for the benefit of the whole world. That is loka-hitam. Not only of this world, but other worlds also. Of the whole universe. Loka-hitaṁ nṛpa.

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

So Śukadeva Gosvāmī... "What is my duty? Now I am going to die within seven days, what is my duty?" So he enquired about Kṛṣṇa because Parīkṣit Mahārāja, born in a Vaiṣṇava family, Arjuna's grandson... Pāṇḍavas, they are Vaiṣṇavas and devotee of Kṛṣṇa, so from the childhood he had the opportunity to worship Kṛṣṇa. He was playing with Kṛṣṇa Deity, so naturally he was inclined to hear about Kṛṣṇa. So he enquired, "What is my duty? Shall I simply hear about Kṛṣṇa, or something else?" So on hearing this question, Śukadeva Gosvāmī is congratulating, varīyān eṣa te praśnaḥ: (SB 2.1.1) "Oh, your question is very wonderful, very welcome, varīyān." Varīyān means "very welcome," what I have given, varīyān. "Glorious, yes. Glorious praśnaḥ, because you have enquired about Kṛṣṇa."

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

So varīyān eṣa te praśnaḥ kṛto loka-hitaṁ nṛpa: (SB 2.1.1) "My dear king, this question is all-auspicious for all the people of the world." If you simply enquire about Kṛṣṇa or hear about Kṛṣṇa, even though we do not understand, but that vibration of Kṛṣṇa... Just like we are chanting "Hare Kṛṣṇa," we may not understand what is meaning of Hare Kṛṣṇa, but still, because it is transcendental sound, it is auspicious. Wherever you chant Hare Kṛṣṇa, they may hear or they may not hear, it is auspicious for them. So we are sending our men for street saṅkīrtana. It doesn't matter whether people are eager to hear it or not, but it is auspicious. It will create an atmosphere which is very, very congenial to the human society. That should be our principle. Not that because we are chanting, nobody is taking care, we shall not be disappointed. Our, this saṅkīrtana movement is so nice that simply by chanting, the vibration will create an auspicious atmosphere, varīyān eṣa te praśnaḥ (SB 2.1.1). Now you can practically see, those who are old members... So I began in this New York in that storefront simply by chanting.

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

Chanting is so nice that as soon as you take to chanting, or hear about Kṛṣṇa—the chanting is also hearing about Kṛṣṇa—so immediately the cleansing process begins, ceto-darpaṇa-mārjanaṁ (CC Antya 20.12). And as soon as our heart is cleansed, bhava-mahā-davāgni-nirvāpaṇam, then we become free from the blazing fire of this material existence. So chanting is so auspicious, therefore Parīkṣit Mahārāja here, Śukadeva Gosvāmī says, varīyān eṣa te praśnaḥ kṛto loka-hitaṁ nṛpa (SB 2.1.1). In another place also, Śukadeva Gosvā..., Sūta, Sūta Gosvāmī says, yat kṛtaḥ kṛṣṇa-sampraśno yayātmā suprasīdati. When the great saintly persons in the Naimiṣāraṇya enquired about Kṛṣṇa, he replied like that. Yat kṛtaḥ kṛṣṇa-sampraśnaḥ: "Because you have enquired about Kṛṣṇa, it will cleanse your heart, yenātmā suprasīdati. You will feel a very transcendental bliss, comfort, within your heart."

Lecture on SB 2.1.1-2 -- New York, April 19, 1973:

Now, this kṛṣṇa-sampraśnaḥ, the question and answer about Kṛṣṇa, if we simply hear, that is recommendation of Caitanya Mahāprabhu. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhir. You remain (in) your position, but you try to hear about Kṛṣṇa. That is recommended. Simply you come in this temple and try to hear about Kṛṣṇa, sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ. That will purify. Kṛṣṇa-kīrtana, Kṛṣṇa's name is so powerful, simply if you hear "Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa, Kṛṣṇa," you become purified. You become purified. Therefore it is said, varīyān eṣa te praśnaḥ kṛto loka-hitaṁ nṛpa, ātmavit-sammataḥ (SB 2.1.1). Ātmavit. It is not that I am only eulogizing. Ātmavit-sammataḥ. All great personalities who is self-realized, ātmavit. Ātmavit means one who knows ātmā. General people, they do not know ātmā. But ātmavit means one who knows ātmā, ahaṁ brahmāsmi, "I am spirit soul, I am not this body," and one who is well-acquainted about this ātma-tattva. So unless one becomes aware of this ātma-tattva, whatever he is doing, he is being defeated. They are seeing... Generally people, they are thinking that "I am now constructing this big skyscraper building. I am successful. I have become Rothschild, I have become Paul(?)." That is not ātma-vit. Ātma-vit... Because he is materially opulent, that does not mean ātma-vit. That's a subject matter that will be discussed in the next verse, apaśyatām ātma-tattvam (SB 2.1.2).

Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

So after all, he was a great devotee. In his childhood he was playing with Rādhā-Kṛṣṇa Deity. Just like our child, devotee, Mr. DDD. (laughter) Yes. He is playing with Jagannātha. That is very nice. Yes. This is the opportunity. My father also gave me Deities in my childhood, and I had the opportunity to serve Rādhā-Kṛṣṇa from childhood. So as such, he asked Śukadeva Gosvāmī to hear about Kṛṣṇa. Although he was very much anxious to know about his duty, but he was thinking that "My only duty is to think of Kṛṣṇa at this stage." Therefore he asked his spiritual master, "Whether I shall hear about Kṛṣṇa in this last point of my death?" So Śukadeva Gosvāmī was very glad that "This king is already anxious. I was just going to advise him to think of Kṛṣṇa, but I see that he is already anxious to think of Kṛṣṇa." He is always thinking because from the childhood he was playing. From the womb of his mother he saw Kṛṣṇa. So after his birth he was searching after "that figure who saved me." Therefore his name was Parīkṣit. He was examiner. So many... He was royal family child.

Lecture on SB 2.1.1-5 -- Boston, December 22, 1969:

Therefore he asked his spiritual master, "Whether I shall hear about Kṛṣṇa in this last point of my death?" So Śukadeva Gosvāmī was very glad that "This king is already anxious. I was just going to advise him to think of Kṛṣṇa, but I see that he is already anxious to think of Kṛṣṇa." He is always thinking because from the childhood he was playing. From the womb of his mother he saw Kṛṣṇa. So after his birth he was searching after "that figure who saved me." Therefore his name was Parīkṣit. He was examiner. So many... He was royal family child. So, so many people were present after his birth. So he was looking after, "Where is that form, Kṛṣṇa?" Therefore his name is Parīkṣit.

So when he inquired from Śukadeva Gosvāmī, "If I can hear about Kṛṣṇa?" so Śukadeva Gosvāmī replied,

varīyān eṣa te praśnaḥ

kṛto loka-hitaṁ nṛpa

ātmavit-sammataḥ puṁsāṁ

śrotavyādiṣu yaḥ paraḥ

(SB 2.1.1)

"O my dear king, you are very fortunate. Your question about Kṛṣṇa is welcome." Varīyān. Varīyān eṣa te praśnaḥ: "You are inquiring about Kṛṣṇa. So this very question is very important." Varīyān eṣa te praśnaḥ kṛto loka-hitaṁ nṛpa: (SB 2.1.1)

Lecture on SB 2.1.2 -- Mombassa, September 13, 1971:

This subject matter we discussed in the last meeting last night that Mahārāja Parīkṣit, King Parīkṣit, was just awaiting his death within seven days. Therefore, he was consulting learned sages what to do. So the Śukadeva Gosvāmī advised that "You hear about Kṛṣṇa. This is the most important subject matter." Therefore, he is discussing, śrotavyādīni rājendra (SB 2.1.2), "My dear King, rājendra," śrotavyādīni, subject matter for hearing. Nṛṇāṁ santi sahasraśaḥ, the human society has got many thousands varieties of subject matter to hear. Just like newspapers in every country, they are being published not only once, twice, thrice, four times in a day and they are giving news of the city and the subject matters are very important, say, for two minutes or five minutes, then the newspaper is thrown away, nobody cares for it. But people have got the tendency to hear. That is a fact.

Lecture on SB 2.1.2 -- Paris, June 11, 1974:

So you hear about Kṛṣṇa, you chant about Kṛṣṇa, you memorize or remember about Kṛṣṇa. You worship Kṛṣṇa, the Deity, arcanam. You offer prayers to Kṛṣṇa. There are nine different ways. So you just try to understand Kṛṣṇa in nine processes or either of, some of the processes, or one process only, Kṛṣṇa will agree. Kṛṣṇa is so kind. And as soon as you understand Kṛṣṇa, His nature, then, actually, you become liberated. Tyaktvā dehaṁ punar janma naiti mām eti kaunteya (BG 4.9). This is the process. Real problem is how to get out of this material existence. If we remain attached to this material existence, either in this body or in the society or in the nationalism or in the greater, greater, greater—you make greater—but that is your bondage.

Lecture on SB 2.1.3 -- Paris, June 12, 1974:

This is purification. The more you are fixed up on this knowledge, the more you are purified. That's all.

So how this can be done? This is the process: śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23)—to hear about Kṛṣṇa, to chant about Kṛṣṇa, to think about Kṛṣṇa, to worship Kṛṣṇa, to give everything to Kṛṣṇa, like that. If you practice, then you become purified. Sarvopādhi-vinirmuktaṁ tat... (CC Madhya 19.170). Then you become nirmala, without any dirty things. Then when there is no dirt, then your senses... We are not going to kill your senses. It is not possible. You have got senses. Because you are living being, you must have senses. But our process is not to stop the sense actions, but to purify the sense action. So when you are purified, then, with your senses, you can engage yourself in serving Kṛṣṇa instead of serving this māyā. Dehāpatya-kalatrādiṣu (SB 2.1.4). Just like here is also family. Here the Kṛṣṇa conscious family means they are not families like cats and dogs. They are family, making Kṛṣṇa center. They're also family. They have got husband, wife, children, but the whole attention is to Kṛṣṇa. Even a child, he is also dancing, he's also chanting.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

Activities of the Lord, you get liberation, simply by reading. You have got a tendency for reading book or hearing about somebody, but, generally, for our sense gratification we hear some man and woman making love affairs, and that is the subject matter of a drama or a fiction or a story. The same tendency, if you transfer for hearing about Kṛṣṇa, you get liberation. It is so nice thing. And you'll find so attractive to read about the activities of the Lord that they will... Cannot leave the book. The Nectar of Devotion and Kṛṣṇa. It is practically. If you go on reading, you'll find at times some philosophical topics, but the story is so attractive. Because God, Kṛṣṇa is so attractive, His activities are also attractive.

That is recommended here: śrotavyaḥ bhagavān hariḥ. Bhagavān hariḥ. Śrotavyaḥ and kīrtitavyaś ca. And He should be glorified, smartavyaś ca, and memorized. If you read, if you are serious, then... Actually, these are our... Of course, a Kṛṣṇa conscious person has no leisure. He's twenty-four hours engaged. So other people, they might have some leisure hours, but here, we are engaged, these devotees, in such a way that they want, instead of twenty-four hours, another three-four hours more. But that is not possible.

Lecture on SB 2.1.5 -- Los Angeles, August 13, 1972:

And Bhagavad-gītā also it is said that mayādhyakṣeṇa prakṛtiḥ sūyate sa-carācaram (BG 9.10).

So Kṛṣṇa's or God's position is always transcendental. Therefore those who are impersonalists, they are not attracted with the variegatedness of this material life. They want to make it void, because they have no information of the spiritual variegatedness. But this Śukadeva Gosvāmī, he became attracted with the pastimes of Kṛṣṇa because Kṛṣṇa's pastimes are not variegatedness of this material world. It completely spiritual. And to discuss about Kṛṣṇa, to hear about Kṛṣṇa, to chant about Kṛṣṇa, to glorify about Kṛṣṇa, everything is spiritual. So if you are engaged twenty-four hours in this business you are not in this material world. You are in the spiritual world.

Lecture on SB 2.1.5 -- Delhi, November 8, 1973:

That is very good. From childhood they should learn, learn about God. And that is recommendation in Bhāgavata. Prahlāda Mahārāja said that kaumāra ācaret prājño dharmān bhāgavatān (SB 7.6.1). Kaumāra, from the beginning of life, children should be engaged. Therefore we have opened the Gurukula, Dallas. The small children, four years, five years old, they are hearing about Kṛṣṇa, about God. They are chanting about Kṛṣṇa, they are rising early in the morning, attending maṅgala-ārātrika. Anyone goes there... Even the education superintendent came to visit our temple. He was astonished that "How these children are happy. How children, they are being educated." So this is to be introduced. Kaumāra ācaret prājño dharmān bhāgavat..., durlabhaṁ mānuṣaṁ janma. This human form of life is durlabham. Durlabham, very rare to achieve. It is not so easily obtained. We have to pass through evolutionary process, 8,400,000 species of life, aquatics... Jalajā nava-lakṣāṇi sthāvarā lakṣa-viṁśati.

Lecture on SB 2.1.5 -- Delhi, November 8, 1973:

How you can get the body? Man-manā bhava mad-bhaktaḥ. You simply think of Kṛṣṇa. Don't think of the hog or hoglike animals. You think of Kṛṣṇa. You have to think something. Why not think Kṛṣṇa, so nice figure, no, so attractive figure? So śrotavyaḥ, and thinking. Sadā tad-bhāva-bhāvitaḥ. Kṛṣṇa says, man-manā bhava mad-bhakto mad-yājī māṁ namaskuru (BG 18.65). The... Hear also. Unless you hear about Kṛṣṇa, how you can become...? How your mind can be absorbed if you do not know what is Kṛṣṇa?

So Kṛṣṇa is describing Himself. Kṛṣṇa-kathā. Śrī Caitanya Mahāprabhu's mission is therefore kṛṣṇa-kathā. Yāre dekha tāre kaha kṛṣṇa-upadeśa (CC Madhya 7.128). Kṛṣṇa-upadeśa. Kṛṣṇa-upadeśa. This is the mission. What Kṛṣṇa says, you just preach. You become spiritual master. That is not very difficult. Everyone can become spiritual master. Kṛṣṇa's speaking is there in the Bhagavad-gītā. You simply repeat what Kṛṣṇa says. You become spiritual master. It is not very difficult.

Lecture on SB 2.1.7 -- Paris, June 15, 1974:

Again sometimes fall down. The tamo-guṇa attacks, rajo-guṇa attacks. So we have to become above these guṇas. Traiguṇya-viṣayā vedā nistraiguṇyo bhavārjuna. Arjuna advised, Kṛṣṇa advised him that "You become above these three guṇas." So how it can be done? It can be done simply by hearing about Kṛṣṇa. This is nairguṇya-sthā ramante sma guṇānukathane hareḥ. If you simply engage yourself only hearing about Kṛṣṇa, then you are nistraiguṇya. This is the process, simple, no other business.

So we have given you so many books. Don't sleep. Don't waste a single moment. Of course, you have to sleep. Reduce it as much as possible. Eating, sleeping, mating and defending-reduce it. Nidrāhāra-vihārakādi-vijitau **. That is the example given by the Gosvāmīs. Nidrā, āhāra and vihāra. Āhāra means eating, and vihāra means sense enjoyment, and nidrā means sleeping. Nidrāhāra-vihārakādi-vijitau: "Conquered over." That is spiritual platform. No more sleeping, no more eating, no more sex life. That is perfection. And one who can conquer over these three things, eating, sleeping and sex life, he's fearless, automatically. There is no requirement of defense because they can meet any situation. That is paramahaṁsa stage.

Lecture on SB 2.1.7 -- Paris, June 15, 1974:

How he can lead others, other blind men? But this is cheating. All these leaders, so-called rascal leaders, they are blind themselves. They do not know what is the aim of life, and they're becoming leader. And the leader, blind leader, and the blind follower, they're all going to hell. This is the position of the world.

So therefore we should be careful that don't imitate that "I am now become paramahaṁsa. I do not require to follow the rules and regulations. Let me do whatever I like." Don't do that. The test is there. Test is there, here. It is said, guṇānukathane hareḥ. When you are paramahaṁsa, then you have no other business than simply to hear about Kṛṣṇa, and chant about Kṛṣṇa.

Lecture on SB 2.3.1 -- Los Angeles, May 19, 1972:

"Whomever you meet, you simply speak what Kṛṣṇa has said, or what is spoken about Kṛṣṇa."

That is Bhagavad-gītā and Śrīmad-Bhāgavatam. So every one of you follow the instruction, as you have received. Chant sixteen rounds regularly, without fail, and follow the regulative principles, and hear about Kṛṣṇa, and preach about Kṛṣṇa. Every one of you become a spiritual master. Simple thing. No education required. Because we are hearing about Kṛṣṇa, so we can speak the same thing. What is the difficulty? If I hear from my spiritual master or from any learned man that "Kṛṣṇa is the Supreme Personality of Godhead," so if I say by hearing that "Kṛṣṇa is Supreme Personality of Godhead," so I haven't got to search out whether Kṛṣṇa is Personality of Godhead or not, but if I accept the authority, then I speak the real truth. This is our Kṛṣṇa consciousness movement. Therefore sometimes, when people say in India, "Swamiji, you have done wonderful." And yes, I do not know. I'm not a magician. But, so far I am confident that I did not adulterate the words of Kṛṣṇa.

Lecture on SB 2.3.15 -- Los Angeles, June 1, 1972:

Of course, there is practice, but that practice is also very simple. Simply you have to hear. That's all. It doesn't require any gymnastic. Just like in other yogic process, haṭha-yoga, you have to learn so many things: yama, niyama, dhyāna, dhāraṇā, āsana, prāṇāyāma, so many things. But here there is no need. Simply sit down and hear about Kṛṣṇa. That's all. But that hearing must be from a person who is realized. Then it will act. Kṛṣṇa-bhakti nitya-siddha sādhya kabhu naya, śravaṇādi-śuddha-citte. By hearing, the more your heart will be cleansed of all material infection, you will understand what is Kṛṣṇa.

In dirty heart you cannot. Therefore to cleanse the heart it is required that you regularly hear. Therefore we are holding this class, chanting Hare Kṛṣṇa or about Kṛṣṇa. Kīrtanīyaḥ sadā hariḥ (CC Adi 17.31). Caitanya Mahāprabhu said that we must hear about Kṛṣṇa twenty-four hours. Not that a particular time I hear and then stop. Don't stop. Mold your life in such a way that you... Just like Parīkṣit Mahārāja. From the very beginning of life, taught kṛṣṇa-krīḍam. Read purport.

Lecture on SB 2.3.15 -- Los Angeles, June 1, 1972:

"Do you remember your child, when he came out, he was such little, and now he is grown-up? Now he's this, that, so on." If for some days this topics of the family is... then again he becomes attracted: "Let me go and see." It is natural. Similarly, anyone who has forgotten Kṛṣṇa somehow or other—the cause may be so many—but if he is given chance to hear about Kṛṣṇa... Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ.

śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ

puṇya-śravaṇa-kīrtanaḥ

hṛdy antaḥ-stho hy abhadrāṇi

vidhunoti suhṛt satām

(SB 1.2.17)

As soon as somehow or other one begins to hear about Kṛṣṇa. Either by his natural inclination or by chance or any way, he comes to hear about Kṛṣṇa, attempts hearing about Kṛṣṇa, then... Kṛṣṇa is within everyone's heart, Paramātmā. So Kṛṣṇa helps him immediately. Kṛṣṇa helps both ways. If you want to forget Kṛṣṇa, Kṛṣṇa will help you with that, so that you will be able to forget Kṛṣṇa. Similarly, if you want to revive your lost relationship with Kṛṣṇa again, Kṛṣṇa will help you.

Lecture on SB 2.3.15 -- Los Angeles, June 1, 1972:

In that stage, Kṛṣṇa is become, Kṛṣṇa is very pleased upon you: "No, now he has taken to My service. He's engaged twenty-four hours. All right, let Me give some instruction."

So Kṛṣṇa (is) within you. So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). One profit is, by hearing about Kṛṣṇa, he becomes gradually sinless, simply by hearing. Unless we are sinful, we don't come into the material world. So we have to become sinless before going back to home, back to Godhead. Because kingdom of God ... God is pure, the kingdom is pure. No impure living entity can enter there. So one has to become pure. That is also stated in the Bhagavad-gītā. Yeṣām anta-gataṁ pāpam. "One who has completely been freed from all sinful reaction of his life," yeṣāṁ tv anta-gataṁ pāpaṁ janānāṁ puṇya-karmaṇām, "and always engaged in pious activities, no more sinful activities..." So this Kṛṣṇa consciousness movement is that once he's given chance to erase all the sinful activities and keeping himself intact: no illicit sex, no intoxication, no meat-eating, no gambling. If we follow these regulations, then after initiation, all my sins are washed off. And if I keep myself in that washed—off position, then where is the question of becoming sinful again?

Lecture on SB 2.3.15 -- Los Angeles, June 1, 1972:

If you say, "I take again wash and again throw," then what is the use of washing? Wash off. Once washed off, now keep yourself in that washed-off condition. That is required. So that will be possible if you keep yourself constantly in touch with Kṛṣṇa by hearing about Him. That's all. You have to remain uncontaminated. And that is puṇya-śravaṇa-kīrtanaḥ. If you hear about Kṛṣṇa, then puṇya, you will be always in pious position. Puṇya-śravaṇa-kīrtanaḥ. Either you chant or... Therefore our recommendation is always chant Hare Kṛṣṇa, Hare Kṛṣṇa, Kṛṣṇa Kṛṣṇa, Hare Hare/ Hare Rāma, Hare Rāma, Rāma Rāma, Hare Hare. So we should be careful about our slipping down again into the sinful activity. Everyone should be careful and keep oneself in the chanting process. Then he's all right. So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). And gradually, as you go on hearing about Kṛṣṇa, the all the dirty things within the heart will be cleansed.

Lecture on SB 2.3.17 -- Los Angeles, June 12, 1972:

So this is the process of Kṛṣṇa consciousness. We have to hear about Kṛṣṇa, we have to chant about Kṛṣṇa, we have to memorize about Kṛṣṇa, we have to worship Kṛṣṇa. This is our movement. We are worshiping Kṛṣṇa in the temple. We are thinking of Him. We are talking about Him, and we are hearing about Him. So if we live in this way, it does not require any monetary exchange or any high education. Everyone can hear about Kṛṣṇa. Anyone... After hearing, everyone can talk about Kṛṣṇa. And while hearing and talking, he can remember about Kṛṣṇa.

Lecture on SB 2.3.19 -- Los Angeles, June 14, 1972:

Prabhupāda: So whom they will vote? Another paśu, another animal. Because they have no choice. They are animals and how they can select a man? A man means karṇa-pathopetaḥ, one who is hearing about Kṛṣṇa. He is man. Otherwise all animals. Now, you say, how this charge can be refuted by you. Bhāgavata says, "He is not man." Na yat-karṇa-pathopeto jātu nāma gadāgrajaḥ. He may be in the if form of a man, but if he has not heard about Kṛṣṇa, if he has not given aural reception to kṛṣṇa-kathā, then he is paśu, animal. And what kind of animal? Dogs, hogs, camels, asses. Why these nice animals have been selected? That is described. Now you can read the purport.

Pradyumna: "The general mass of people, unless they are trained systematically for a higher standard of life in spiritual values, are no better than the animals, and in this verse they have particularly been put on the level of dogs, hogs, camels and asses. Modern university education practically prepares one to acquire a doggish mentality to accept the service of a greater master.

Lecture on SB 2.3.19 -- Los Angeles, June 14, 1972:

You cannot. Vinā paśughnāt. Therefore Parīkṣit Mahārāja says, vinā paśughnāt. Nivṛtta-tarṣair upagīyamānād bhavauṣadhāc chrotra-mano-'bhirāmāt uttamaśloka-guṇānuvādāt (SB 10.1.4). Uttamaśloka, Kṛṣṇa, guṇānuvādāt, glorifying His activities, who can be bereft of this opportunity, vinā paśughnāt, unless he is an animal killer? Unless he is animal killer, nobody will deny to hear about Kṛṣṇa. Because the animal killers, they have lost their brain. But Caitanya Mahāprabhu's mercy is so great that even who has lost his brain, he can be revived by hearing Hare Kṛṣṇa mantra. That is Caitanya Mahāprabhu's... Ceto-darpaṇa-mārjanam (CC Antya 20.12). Yes, in this age everyone is fallen. But he can be, I mean to say, elevated to the position of nice brain. How? By paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam. Simply by chanting. So in this age everyone is blunt-headed, animal-killer.

Lecture on SB 2.3.19 -- Los Angeles, June 14, 1972:

They could not. Huge amount they are spending. But here is the remedy. They will not take. Why? Paśughnāt, killing, animal killers. So animal cannot take it. Vinā paśughnāt (SB 10.1.4). Vinā means without. Unless one is animal killer, he cannot give up this opportunity of hearing about Kṛṣṇa. Therefore we forbid, "No meat-eating." This is the qualification. Unless you stop meat-eating, you cannot understand. Blunt head. So the hog has been especially mentioned because he has no discrimination of food. Our Ramakrishna Mission, they say, "What is there in food? Whatever you like, you can eat . It has nothing to do with spiritual life." Nonsense. You see? Āhāra, śuddha āhāra.

Even George Bernard Shaw, he wrote one book that "You are what you eat." Actually, that is so. Why there are so many varieties of foodstuff? Because there are varieties of men. Those who are meat-eaters, if you give them so many varieties of fruits and sandeśa and rasagullā, he won't like it. He won't like it. If before the hog, you put nice, first-class halavā, "No sir, stool. Give me stool." Therefore hog. All right. One who has no discrimination of foodstuff, he is going to be hog next life.

Lecture on SB 2.3.19 -- Los Angeles, June 14, 1972:

He comes to me." So try to understand Kṛṣṇa, and the beginning is karṇa-patha, these holes of the ear. Lend your ears to hear from the devotee. That's all. Na yat-karṇa-pathopetaḥ. It is not that you have to pass MAD, DHC, no.

Simply lend your ear, "Oh, let us hear about Kṛṣṇa." Then everything is all right. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. Kṛṣṇa is unconquerable, but if you simply hear about Him in your position, śruti-gatām, through the aural reception, you will conquer Kṛṣṇa. Kṛṣṇa's name is Ajita, nobody can conquer Kṛṣṇa. But if you simply hear about Kṛṣṇa, time will come, you will conquer Kṛṣṇa. Like the gopīs. They conquered Kṛṣṇa. Kṛṣṇa was within the hand, or the grip, of the gopīs. Kṛṣṇa could not go away even an inch from Vṛndāvana on account of the gopīs. What was their education? They were village girls. Not even brāhmaṇa. Uneducated girls, village girls, but they conquered Kṛṣṇa. So this aural reception is so great. Read little more.

Lecture on SB 2.3.20 -- Los Angeles, June 16, 1972:

We have no other business, no more any business. I am not interested hearing about something Indian, and you are also not interested to hear something about American. No. This is called sarvopādhi-vinirmuktam (CC Madhya 19.170). The designation is ... Freed from the designation. Tat-paratvena nirmalam. When we simply hear about Kṛṣṇa, then we are purified. Hearing. The machine is there. People are hearing as American, the message of the President or some politics or ... They are very much interested, "What my country is advancing, how they are killing in Vietnam, how they are doing this, that?" The whole big, big lump of newspapers, you see. For hearing. For hearing. So when one is interested with this big, big lump of newspaper, lumpy newspaper, for American interest or Indian interest or German interest ... Everyone has demarcated. "This is Germany, this is America, this is ..." Everything belongs to God, and these rascals, they have demarcated "This is Germany. This is ..."

Lecture on SB 2.9.4-8 -- Tokyo, April 23, 1972:

Sa vai manaḥ kṛṣṇa-padāravindayor vacāṁsi vaikuṇṭha-guṇānuvarṇane. And see. Eyes should be engaged to see the Deity, very gorgeously, nicely dressed. Then our eyes will not ask, "Oh, let me see this beautiful woman." No. You will see the most beautiful woman, Rādhārāṇī, and you will become... Similarly, ear should be engaged always hearing about Kṛṣṇa. Eyes, ear... Nose should be engaged for smelling the flower which is offered to Kṛṣṇa. Legs should be engaged for preaching work going or going to the temple. Hands should be engaged for cleansing the temple. In this, way if you are engaged always your senses, you are perfect. You are the greatest yogi. Yogi means yoga indriya-saṁyamaḥ: "Yoga practice means to control the senses." But this bhakti process is so nice-automatically senses are controlled.

Lecture on SB 3.25.1 -- Bombay, November 1, 1974:

Kṛṣṇa understanding is not so easy. It is said by Kṛṣṇa, "Out of millions of people, one become siddha." Siddha means self-realized. And yatatām api siddhānām: (BG 7.3) and after becoming siddha, out of many millions of siddhas, one can understand what is Kṛṣṇa.

But it is our great fortune that Śrī Caitanya Mahāprabhu, He appeared. He is Kṛṣṇa Himself, and He has given us a very, I mean to say, easy process to understand Kṛṣṇa. What is that? This is the easiest process, that you come here and hear about Kṛṣṇa. That's all. You haven't got to do anything. Simply come here. We are opening all these centers just to invite you, "Please come here and hear about Kṛṣṇa."

Lecture on SB 3.25.1 -- Bombay, November 1, 1974:

If you hear about Kṛṣṇa, you become purified. Hearing about Kṛṣṇa means associating with Kṛṣṇa. This secret they do not know. But we are canvassing, "Please come and hear about Kṛṣṇa. Your life will be perfect."

Lecture on SB 3.25.3 -- Bombay, November 3, 1974:

So we have to speak, or chant, about the holy activities of the Supreme Personality of Godhead. That is simply by, if we hear... Just like abhavad vaiyāsakiḥ kīrtane. Śrī-viṣṇoḥ śravaṇe parīkṣit. This Bhāgavata was... (buzzing sound) ...was recited by Śukadeva Gosvāmī, and it was heard by Parīkṣit Mahārāja. So although there are nine processes... śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). You hear about Kṛṣṇa. Kṛṣṇa and Viṣṇu, the same. Kṛṣṇa is the origin of viṣṇu-tattva, and Viṣṇu is expansion of Kṛṣṇa. So when we speak of Viṣṇu, the origin of Viṣṇu is Kṛṣṇa. Kṛṣṇa says in the Bhagavad-gītā, aham ādir hi devānām: (Bg 10.2) "I am the origin even of the devas. The most important devas are Brahmā, Viṣṇu, Maheśvara. Creation, in the beginning of creation, Brahmā, Viṣṇu, Maheśvara. From Viṣṇu, Brahmā is born; from Brahmā, Lord Śiva is born. And they take charge of the three modes of material nature. Brahmā... Viṣṇu takes the charge of sattva-guṇa, and the Lord Brahmā takes the charge of rajo-guṇa, and Lord Śiva takes the charge of tamo-guṇa.

Lecture on SB 3.25.16 -- Bombay, November 16, 1974:

The process is that you try to hear about kṛṣṇa-kathā. Kṛṣṇa-kathā. Kṛṣṇa-kathā is there in the Bhagavad-gītā. Kṛṣṇa is speaking. That is kṛṣṇa-kathā. And Śrīmad-Bhāgavatam. About Kṛṣṇa. Oṁ namo bhagavate vāsudevāya, janmādy asya yataḥ... (SB 1.1.1). Speaking about Kṛṣṇa, the original person.

So we have to hear the kṛṣṇa-kathā. This temple, or this center, is open to give chance to the people in general, "Come and hear kṛṣṇa-kathā." The sat-saṅga. This is called sat-saṅga. Satāṁ prasaṅgān mama vīrya-saṁvido bhavanti hṛt-karṇa-rasāyanāḥ kathāḥ (SB 3.25.25). If you hear, gradually... Because we do not hear kṛṣṇa-kathā on account of dirty things in the heart. So we have to cleanse the dirt. That process is ceto-darpaṇa-mārjanam, paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam. If we chant and dance, then the dirty things become cleansed. Ceto-darpaṇa-mārjanam (CC Antya 20.12). Cetaḥ khalu asya bandhāya muktaye cātmano matam. Cetaḥ, this heart, is the cause of our bondage, and the heart is the cause of our liberation.

Lecture on SB 3.25.16 -- Bombay, November 16, 1974:

There is no need of education. It is not needed that one has to become very learned scholar. No. Sat-saṅga. Hear. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You remain in your position, but go to a person who is speaking kṛṣṇa-kathā. Hear him. That's all. Everyone can do that. Where is the difficulty? So our this Kṛṣṇa consciousness movement is that. We give chance to the people to hear about Kṛṣṇa. That is our men... Therefore we have specifically mentioned: Kṛṣṇa consciousness. We don't talk any other nonsense things. We don't talk. We have no other business. Simply we talk of Kṛṣṇa. That will purify. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you, even if you do not understand a single word, if you simply hear, then you become pious. It is so nice. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. Śravaṇa means when there is talks of Kṛṣṇa, somebody is hearing and somebody is talking. Śravaṇaṁ kīrtanam.

Lecture on SB 3.25.16 -- Bombay, November 16, 1974:

Tapasā brahmacaryeṇa tyāgena yamena niyamena (SB 6.1.13). There are so many processes to become pious. In the śāstra there are recommendations, "You do this to become pious." So in this Kali-yuga people have lost all stamina, how to become pious. They are so sinful. But here is the only means: you simply come here and hear about Kṛṣṇa. You have got ears, Kṛṣṇa has given you ears. And Kṛṣṇa has given you tongue also. You can speak. Just like we are reciting the verses. So the tongue is there, the ear is here, there, and you can hear from realized soul and make your life perfect simply by hearing. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Because one cannot be devotee unless he is purified. A sinful man cannot become a devotee. Duṣkṛtinaḥ. It is stated in the Bhagavad-gītā: na māṁ duṣkṛtino mūḍhāḥ (BG 7.15). One class of men, duṣkṛtinaḥ, always committing sinful life. Such rascals, such foolish men... Duṣkṛtino mūḍhāḥ. Na māṁ duṣkṛtino mūḍhāḥ prapadyante narādhamāḥ. Narādhama means lowest of the mankind. Why lowest of the mankind?

Lecture on SB 3.25.16 -- Bombay, November 16, 1974:

If you continually hear, then gradually all the dirty things, kāma-lobhādibhiḥ, these things will be finished and you will be purified, and then that is the way of your liberation. Muktaye. Guṇeṣu saktaṁ bandhāya rataṁ vā puṁsi muktaye. The process is also given that you hear about Kṛṣṇa. Then you will be purified. Because this life is meant for sattva-śuddhi. Śuddha-sattva. Our existence is not uncontaminated. It is con... The human form of life is meant for to make this existence uncontaminated: no more birth, no more death. They do not know. Where is the university, where is the school, college, to teach this science how one can become uncontaminated? There is no such institution except this Kṛṣṇa consciousness movement.

Lecture on SB 3.25.23 -- Bombay, November 23, 1974:

So what is the use of talking such thing? Better, if you want to talk, talk on Kṛṣṇa, talk on Bhagavad-gītā, talk on Śrīmad-Bhāgavatam, and enjoy life. That is required.

That is recommended here: mad-āśrayāḥ kathā mṛṣṭāḥ śṛṇvanti kathayanti ca. If you simply talk about Kṛṣṇa and hear about Kṛṣṇa, then that stage will come when there will be no more suffering always. Ānandamayo 'bhyāsāt (Vedānta-sūtra 1.1.12). This is called ānandamaya in the Vedānta-sūtra. A living entity or Kṛṣṇa, they are ānandamaya. Prācurye maya-pratyaya. Simply ānanda. When you are in pleasure, transcendental bliss, there will be no more possibility of this material suffering. That is instructed here:

Lecture on SB 3.25.23 -- Bombay, November 23, 1974:

There are many yogis, but that yogi who is thinking of Kṛṣṇa always, man-manā bhava mad-bhaktaḥ, mad-gatenāntar-ātmanā, sa me yuktatamaḥ: "In My opinion that is... He is the first-class yogi." Not to show any magic. Magic, that is magic, that if he does not suffer from any suffering, that is the greatest magic. But that will be done by a devotee. And Kṛṣṇa also recommends.

So our life should be... This Kṛṣṇa consciousness movement is being spread only for this purpose. What is this? Śṛṇvanti kathayanti ca. Mad-āśrayāḥ kathā mṛṣṭāḥ. When we shall feel pleasure by hearing about Kṛṣṇa or talking about Kṛṣṇa, we must know that we are making progress on the path of perfection. And at that time any kind of this material suffering will not be felt. This is the practical effect of executing devotional service.

Lecture on SB 3.25.24 -- Bombay, November 24, 1974:

Sarva-dharmān parityajya (BG 18.66). Mat-kṛte, only for Kṛṣṇa's sake, they can... This is sādhu. Then what is their business, activities? Mad-āśrayāḥ kathā mṛṣṭāḥ. They simply take pleasure in talking about Kṛṣṇa. They simply take pleasure, śṛṇvanti kathayanti ca, by hearing about Kṛṣṇa. We have got so many things to hear about Kṛṣṇa, how Kṛṣṇa is fighting, how Kṛṣṇa is killing the demons, how Kṛṣṇa is behaving with the gopīs, how Kṛṣṇa is playing as a cowherd boy, so many things we have got. Therefore Kṛṣṇa has given us so many literature. If you simply hear and talk about Kṛṣṇa... We are translating all these books about kṛṣṇa-kathā. Already there are about one and half a dozen books, big, big books. We have to publish sixty books like that, simply about Kṛṣṇa, simply about Kṛṣṇa, apart from Bhagavad-gītā. So we can read. Śṛṇvatāṁ kathayanti, śṛṇvanti kathayanti. So we have got enough to become sādhu if you simply hear about Kṛṣṇa and speak about Kṛṣṇa. Tapanti vividhās tāpā naitān mad-gata-cetasaḥ. The immediate relief will be that we shall be saved from the sufferings of this material condition of life.

Lecture on SB 3.25.30 -- Bombay, November 30, 1974:

If we... This is the process. If we hear about Kṛṣṇa...Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You remain in your position. Don't change. Either you are brāhmaṇa or śūdra or gṛhastha or sannyāsī, it doesn't matter. But you hear about Kṛṣṇa. This is the process. This is the first-class process.

So we are opening hundreds and thousands... Not thousands, we have opened about 102 centers all over the world. But we want to open thousands. But we are in need of assistance. But nobody is coming. Anyway, the Europeans, Americans, some of them have joined. Still, we required many thousands because Caitanya Mahāprabhu's mission is pṛthivīte āche yata nagarādi grāma: He wants to spread this Kṛṣṇa consciousness movement not in this city or that city but nagarādi grāma. Just like here we have opened a center in Gandhigram. But in Bombay such hundreds and thousands centers can be opened. It is so big city. Similarly, there are other cities. It is required. That is Caitanya Mahāprabhu's mission.

Lecture on SB 3.25.30 -- Bombay, November 30, 1974:

"Whomever you meet, you Indian, bhārata-vāsī, you just try to understand this Kṛṣṇa philosophy, Bhagavad-gītā, and make your life successful and go door to door and say this 'kṛṣṇa'-upadeśa." Sarva-dharmān parityajya mām ekaṁ śaraṇaṁ vraja. Bas. You become guru. That is Caitanya Mahāprabhu's mission.

So we should give chance to people to hear about Kṛṣṇa. Therefore we are opening so many centers. Please come and hear about Kṛṣṇa. Then gradually you will assimilate. Because Kṛṣṇa and Kṛṣṇa's words, they are not different—absolute. When we hear about Kṛṣṇa, that means we are directly associating with Kṛṣṇa. And the more you associate with Kṛṣṇa, the more you become purified. Hṛdy antaḥ-stho hy abhadrāṇi vidhunoti. Kṛṣṇa helps in washing your dirty things within the heart. Ceto-darpaṇa-mārjanam (CC Antya 20.12). The same thing, Caitanya Mahāprabhu says. Then, when we are free, tat-paratvena nirmalam (CC Madhya 19.170), you become purified, we become purified. Then immediately we revive our Kṛṣṇa consciousness and engage ourself in Kṛṣṇa's service.

Lecture on SB 3.25.31 -- Bombay, December 1, 1974:

So Kapiladeva could understand the desire of His mother. The mother was submissive because to understand the sāṅkhya-yoga, bhakti-yoga, it requires... The first condition is submission. Tad viddhi praṇipātena (BG 4.34). You cannot understand the sāṅkhya-yoga system or bhakti-yoga system by falsely being proud that you are very learned scholar or speculator. These things will not help. You have to hear about Kṛṣṇa very submissively and accepting, not challenging. Then you will be able to understand. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. You remain in your position. It doesn't matter what you are, simply you hear about Kṛṣṇa. There are so many things about Kṛṣṇa we can hear. Even if we are not educated, we can hear from a person who can speak rightly. But that person must be selected, not ordinary person, not professional person, but here it is said, tattva āmnāyam. Āmnāyam means by disciplic succession. We have to accept a positive party.

Lecture on SB 3.25.36 -- Bombay, December 5, 1974:

So here it is stated that if you begin your devotional service as it is prescribed here, simply see the Deity, then gradually realize how Kṛṣṇa is smiling, how Kṛṣṇa is playing on His flute, how Kṛṣṇa is enjoying the company of Śrīmatī Rādhārāṇī... We have to see simply. Simply by seeing. And if you hear about Kṛṣṇa, just you are hearing now, these two processes will increase in such a way that one time, anicchato me gatim aṇvīṁ prayuṅkte, you automatically become a great devotee, simply if you come to this temple, or any temple where Deity is very nicely worshiped. These are all scientific. It is not imagination. Just like people think that "They are worshiping idol and imagining something." No, they are stated in this all śāstra. It is the prescribed method for developing your God consciousness, or Kṛṣṇa consciousness. It is a science, vijñāna-samanvitam.

Lecture on SB 3.25.36 -- Bombay, December 5, 1974:

The people think that bhakti is a sentiment thing. No. It is above liberation. Above liberation. Unless one is not liberated, he cannot stand on the platform of bhakti. That is bhakti. That is called parā-bhakti. Aparā-bhakti and parā-bhakti.

So any devotee who is serious about this Deity worship, hearing about Kṛṣṇa, chanting the Hare Kṛṣṇa mantra, following the Vedic principle, or rejecting the sinful activities of life... In this way we can come to the platform of spiritual life, and if we act accordingly, that is called bhakti-yoga or the liberated stage.

Lecture on SB 3.25.39-40 -- Bombay, December 8, 1974:

So you can love Kṛṣṇa as sakhā, as Arjuna did. And similarly, Parīkṣit Mahārāja, he simply heard about Kṛṣṇa, śravaṇam. These are the nine processes. Śravaṇaṁ kīrtanaṁ viṣṇoḥ: "Of Viṣṇu, of Kṛṣṇa." Kṛṣṇa and Viṣṇu—the same. Not anyone else. You cannot say that "I am hearing about Mr. such and such, a great politician, śravaṇam." No, that will not help you. Śravaṇaṁ kīrtanaṁ viṣṇoḥ. Smaraṇam, "also always thinking of Me."

Lecture on SB 3.25.44 -- Bombay, December 12, 1974:

If you say that "I am hearing about my country's welfare, about my society's welfare, about humanity's welfare, and I am preaching this," that is not bhakti. That is māyā. It is very difficult to understand.

But if you talk about Kṛṣṇa and hear about Kṛṣṇa, then your other services will include. It is all-pervading. Just like one is interested in the flower of the tree. If he wants... If he says that "I shall water the flower because I am interested with the flower," or "I shall water the fruit," but that will not help you. If you water on the fruit or on the flower because you are interested, the fruit also will dry and the flower also will dry. But if you water on the root of the tree, which carries the fruit and flower, your fruit and flower automatically will live. Similarly, if you render service to Kṛṣṇa, bhakti, then your so-called social service, country's service, family's service—everything will be performed perfect. You don't have to endeavor separately for social service or any other service. Therefore it is said, tīvreṇa bhakti-yogena, without any deviation. You don't think that "If I simply become devotee of Kṛṣṇa and worship in the temple, then what will happen to my country?

Lecture on SB 3.25.44 -- Bombay, December 12, 1974:

Ātma-nivedanam, offering everything. Bali Mahārāja, whatever he had, he gave to Vāmanadeva everything. Whatever he possessed, even his body, he gave to Vāmana. Sarvātma-snapane, abhavad bali... Bali Mahārāja. So there are different examples.

So if you simply... At the present moment in this Kali-yuga, if you simply hear about Kṛṣṇa, śravaṇam, you don't require any education. You don't require to be a Ph.D. and M.S.C. God has given you the ear. You go to a person, realized soul, and hear from him. Simply hear from him. That is recommended in this age, because people are very, very fallen. They have no education. They have no inclination how to make perfect life. They do not know what is perfection of life. They think, "If I can eat sumptuously, that is perfection of life." Udaraṁ bharita. Svārtham udaraṁ bharita. In this age, if one man can eat very voraciously, he thinks, "My all interest are finished." He thinks.

Lecture on SB 3.25.44 -- Bombay, December 12, 1974:

So we are hearing. This is wanted. Caitanya Mahāprabhu recommended this process, that whatever condition you are, it does not matter. You simply search out a devotee and hear from him. That is recommended. Ihā haya. Sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ. Sthāne sthitāḥ. You, whatever you are, there is no need of change, because it is very difficult to change position. Better remain your position, but you hear about Kṛṣṇa. That is our movement. Kṛṣṇa consciousness movement is to give chance people to hear about Kṛṣṇa. So many ways. Then, even Kṛṣṇa is Ajita—nobody can conquer Him—simply by hearing, you will conquer Kṛṣṇa. Kṛṣṇa will be very, very intimate friend of you, simply by hearing. That is said also in the Śrīmad-Bhāgavata: śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Śṛṇvatām. Śṛṇvatām means hearing. Kṛṣṇa is within everyone's heart. As soon as He sees that "This man is hearing about Me," śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ... Kṛṣṇa is the subject, nominative.

Lecture on SB 3.26.16 -- Bombay, December 25, 1974:

Satām, those who are devotees, they are simply engaged in Kṛṣṇa consciousness. This Kṛṣṇa consciousness begins: śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. Simply these centers are created to give chance to the people in general to hear about Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ. Because as soon as we hear about Kṛṣṇa attentively and try to assimilate it, then the purification of the heart begins.

ceto-darpaṇa-mārjanaṁ bhava-mahā-dāvāgni-nirvāpaṇaṁ

śreyaḥ-kairava-candrikā-vitaraṇaṁ vidyā-vadhū-jīvanam

ānandāmbudhi-vardhanaṁ prati-padaṁ pūrṇāmṛtāsvādanaṁ

sarvātma-snapanaṁ paraṁ vijayate śrī-kṛṣṇa-saṅkīrtanam

(CC Antya 20.12)

So śrī-kṛṣṇa-saṅkīrtanam is so nice. It has no expenditure, no loss, simply gain. If you kindly hear śrī-kṛṣṇa-saṅkīrtana, if you cannot chant Śrī Kṛṣṇa, the holy name of Kṛṣṇa, you are so reluctant, or if you cannot because to chant Hare Kṛṣṇa mantra, that also requires little fortune... Aho bata śva-paco 'to garīyān yaj-jihvāgre nāma tubhyam.

Lecture on SB 3.26.16 -- Bombay, December 25, 1974:

Even though he is born in low-grade family, the dog-eaters, it is still garīyān. Aho bata śva-paco 'to garīyān yaj-jihvāgre nāma tubhyam. So in this Kali-yuga, if you simply chant or even if you cannot chant—because that requires little fortune—if we simply hear, that will also help us. So these centers are meant for chanting and hearing about Kṛṣṇa. Simply this process, chanting and hearing, will purify our existence. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). It will increase piety of life. Puṇya-śravaṇa-kīrtanaḥ. Anyone who is hearing and one who is chanting, both of them, śravaṇa-kīrtanaḥ... This is the beginning.

So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. We become purified. This is purificatory process. Sarvopādhi-vinirmuktaṁ tat-paratvena nirmalam (CC Madhya 19.170). Nirmalam means purification. On account of impure life, we are embarrassed with so many designation, impure life. So we have to become designationless, no designation, sarvopādhi... "I am not Hindu. I am not Mussalman. I am not Christian. I am not brāhmaṇa." This is designation. Even sannyāsī... Caitanya Mahāprabhu, therefore, nāhaṁ vipro na ca nara-patir yatir vā, He described Himself, "No, I am not kṣatriya.

Lecture on SB 3.26.20 -- Bombay, December 29, 1974:

You are executing your occupational duty very nicely. Suppose if you are, from material point of view, you are big businessman or big medical practitioner, big engineer, or anything. Everyone has got some occupational duty. So if you are doing your duties very nicely, dharmaḥ svanuṣṭhitaḥ, very nicely you are doing, puṁsām, but you have no Kṛṣṇa consciousness... Your, you are functioning your duties, occupational duties, very nicely, but you do not develop Kṛṣṇa consciousness. Dharmaḥ svanuṣṭhitaḥ puṁsāṁ viṣvaksena-kathāsu yaḥ (SB 1.2.8). Viṣvaksena. Kṛṣṇa's another name is Viṣvaksena. So if we do not become interested in hearing about Kṛṣṇa... Kṛṣṇa, Rāma, or there are so many names of Kṛṣṇa-Govinda, Nārāyaṇa. He has got many forms. So Kṛṣṇa means including all these forms. So viṣvaksena-kathāsu yaḥ, notpādayed ratiṁ yadi: "If you do not get interested to hear about the Supreme Lord, then," śrama eva hi kevalam, "your discharging very faithfully your occupational duty is simply labor of love. It has no meaning."

Lecture on SB 3.28.17 -- Nairobi, October 26, 1975:

If you think, "Here is Kṛṣṇa. He is my Lord," what does it cost? And where is the loss? There is no loss, but the gain is enormous if you simply think of Kṛṣṇa. Man-manā bhava mad-bhaktaḥ. And who will engage his mind in Kṛṣṇa unless he is a devotee? How you become devotee? Śravanaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda... (SB 7.5.23). This śravanaṁ kīrtanam. Simply hear about Kṛṣṇa, chant about Kṛṣṇa. Then you become automatically. You don't require any education. Simply sit down and hear about Kṛṣṇa. Śravanaṁ kīrtanaṁ viṣṇoḥ. Not other subject matter. Viṣṇu or Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). If you do not understand, if you simply hear the chanting, you become pious. You become pious.

So this is the simplest method how to make life sublime and superb, this Kṛṣṇa consciousness movement. And here it is said that apīcya-darśanaṁ śaśvat sarva-loka-namaskṛtam. Sarva-loka-namaskṛtam. It is not that Kṛṣṇa is worshipable by the devotees. He is worshipable by the nondevotees also. But how the nondevotees are worship How Kṛṣṇa is worshiped by the nondevotees? They do not want to worship Kṛṣṇa. How he makes...? He doesn't want. That's all right. But nature will oblige him to worship. How he can escape the laws of nature?

Lecture on SB 5.6.7 -- Vrndavana, November 29, 1976:

He is covered. To the devotees—sevonmukhe hi jihvādau svayam eva—He reveals: "Yes, I am here like this." So do not think... Caitanya Mahāprabhu has warned, prakṛta kariya mane viṣṇu kalevara, aparādha nāhi āra iṅhāra upara(?). So long we are aparādhī, offender, there is no possibility of understanding Kṛṣṇa. And Caitanya Mahāprabhu therefore has warned, that "Don't hear about Kṛṣṇa or any transcendental subject matter from a Māyāvādī." Māyāvādī-bhāṣya śunile haya sarva-nāśa (CC Madhya 6.169). If you hear from a Māyāvādī, then your advancement in devotional service is finished. Haya sarva-nāśa. You should be very, very careful.

Lecture on SB 6.1.1-4 -- Melbourne, May 20, 1975:

That is the modes of ignorance and passion. So in the material world some of us, most of us, we are covered by these modes of passion and ignorance. That is abhadra. That is most inauspicious. We cannot understand. But gradually we have to come to the modes of goodness, sattva-guṇa. So rajo-guṇa, tamo-guṇa is covering us. So by śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ... If you hear about Kṛṣṇa, then these dirty things, rajo-guṇa and tamo-guṇa, will be cleansed. And even it is not completely cleansed, naṣṭa-prāyeṣv abhadreṣu (SB 1.2.18), even almost clean, then you come to the platform of sattva-guṇa. And as soon as you come to the platform of sattva-guṇa, the resultant action of tamo-guṇa and rajo-guṇa, namely kāma-lobhādayaś ca ye. Tato rajas-tamo-bhāvāḥ kāma-lobhādayaś ca ye (SB 1.2.19). So long you are covered by the passion and ignorance... The ignorance means you do not know anything. Just like animals. And passion means although human being, they are after sense gratification. That is called passion. So both these qualities will keep you in darkness.

Lecture on SB 6.1.15 -- Auckland, February 22, 1973:

There are nine items. Śravaṇam, hearing, chanting. Hearing and chanting, kīrtanam. Smaraṇam, thinking of Kṛṣṇa. Anyone can think of Kṛṣṇa. Here is Kṛṣṇa's form. You see and get the form within your heart and think of Kṛṣṇa, meditate. Where is the difficulty? There is no difficulty. Śravaṇaṁ kīrtanam. You hear about Kṛṣṇa, Bhagavad-gītā, Śrīmad-Bhāgavatam. You haven't got to do anything. And kīrtanam also. Hearing means somebody is speaking and others are hearing. There must be somebody chanting. Just like I am chanting, I am speaking—you are hearing. So śravaṇaṁ kīrtanam. And as soon as we hear and chant, we remember also, smaraṇam. The vandanam, offering prayers. Everyone goes to the temple, to the church, offers prayer. That is also bhakti. Śravaṇaṁ kīrtanaṁ viṣṇoḥ smaraṇaṁ pāda-sevanam (SB 7.5.23). Then arcanam. Just like these boys and girls are engaged in worshiping the Deity. That is called arcanam. Vandanaṁ dāsyam: to become servant of God, to cleanse the temple, to work for God, for Kṛṣṇa, dāsyaṁ. Sakhyam, to accept Kṛṣṇa as friend. Ātma-nivedanam, and offering everything to Kṛṣṇa.

Lecture on SB 6.1.15 -- Auckland, February 22, 1973:

Ātma-nivedanam, and offering everything to Kṛṣṇa. These are nine items. You can accept nine, eight, seven, as you like, as you can conveniently, either the whole nine items or one, two, three, four—any. Even if you accept one, your life will be perfect. If you simply take this śravaṇam, if you simply come to this temple and hear about Kṛṣṇa, your life will be successful. It is so nice. Even if you don't do anything, simply if you kindly take the trouble of coming here and just try to hear about Kṛṣṇa sincerely, then your life will be successful. This is called bhakti. Kevalayā bhaktyā. Simply by executing devotional service And there are nine different types of devotional services, out of which, even if you accept one, your life is successful. This is called kevalayā bhaktyā. Just like Parīkṣit Mahārāja. At the last stage of his life he was cursed by a brāhmaṇa boy to die within seven days. So within seven days he had to prepare himself for the next birth. So he was little perplexed, and all the great saintly persons, sages—because he was emperor of the world—so they came. They consulted.

Lecture on SB 6.1.19 -- Denver, July 2, 1975:

Don't spoil life. Labdhvā sudurlabham idaṁ bahu-sambhavānte (SB 11.9.29). This human form of life is obtained after many, many millions of years. We have to come through the evolutionary process from aquatics to plants, trees, insects, serpents, birds, beasts. In this way we have come to this human form of life. And in this life we can hear about Kṛṣṇa, think about Kṛṣṇa, see Kṛṣṇa's Deity, so many opportunities. And if you take this opportunity, be accustomed to think of Kṛṣṇa... When we speak of Kṛṣṇa, means God. Kṛṣṇa is the God, Supreme. Kṛṣṇas tu bhagavān svayam (SB 1.3.28). Kṛṣṇa is the Supreme Personality of Godhead. So Kṛṣṇa has very kindly agreed to come to your city, Denver city, this temple. Take advantage of it. Come daily, see Kṛṣṇa, think of Kṛṣṇa, chant Hare Kṛṣṇa, take Kṛṣṇa's prasādam, and be happy. This is our movement. We want to see that everyone is happy. That is the Vedic vision. Sarve sukhino bhavantu. This is human life. Human life means paropakāra. That is Caitanya Mahāprabhu's mission, to do others something auspicious. That is human life.

Lecture on SB 6.1.43 -- Los Angeles, June 9, 1976:

So this Kṛṣṇa consciousness movement is opening so many centers just to give people opportunity to hear. To hear. So I am very glad that this church... This was a church, and nobody was coming here, and therefore it was sold to us. Now... You are all belonging to America, Los Angeles, and the church also was there. Now why it is crowded? It is not that you are imported from India to hear about Kṛṣṇa. (laughter) So if there is substance, they will hear. If there is no substance, who will hear? That is the difference. So substance is here. Ataeva kṛṣṇa veda-purāṇa karila. You hear these Vedas and Purāṇas and make your life successful.

Lecture on SB 6.1.44 -- Los Angeles, June 10, 1976:

When our heart is no more contaminated by the rajas-tamo-bhāvāḥ, ceta etair anāviddhaṁ sthitaṁ sattve prasīdati. There are three guṇas. If you make minus these two guṇas, rajas-tamo-guṇa, then the remaining—only sattva-guṇa. So these rajas-tamo-guṇa can be counteracted simply by hearing about Kṛṣṇa. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). So therefore I wrote, tabe jadi tava kṛpā hay ahaitukī, sakala sambhava hay tumi se kautikī, that "God is all-powerful, Kṛṣṇa is all-powerful. He can do everything impossible, possible." So whatever is being done in our Kṛṣṇa consciousness movement, don't think that it is my influence of my... It is Kṛṣṇa's. Kṛṣṇa can do everything. He can change sattva-guṇa into tamo-guṇa, tamo-guṇa into rajo-guṇa, rajo-guṇa into sattva-guṇa. That is as He likes. Just like a expert electrician: he can turn the heater into cooler and cooler into heater. The electric energy is the same. Similarly, parasya śaktir vividhaiva śrūyate (Cc. Madhya 13.65, purport). He has His energy.

Lecture on SB 7.6.1 -- Montreal, June 10, 1968:

The process is purification. Sevonmukhe hi jihvādau. That purification takes place when you engage yourself in the service of Kṛṣṇa.

So this Kṛṣṇa consciousness movement means to engage a person in the service of Kṛṣṇa. Just like the temple is Kṛṣṇa's. You wipe out the floors, you decorate it, collect flowers, engage your eyes to hear about Kṛṣṇa, engage your tongue for chanting Hare Kṛṣṇa. So engage your eyes to see the Deity, or engage your legs to go to the temple. In this way, if you engage your senses, present senses for Kṛṣṇa consciousness, then it becomes gradually purified and you... Kṛṣṇa becomes revealed. Sevonmukhe hi jihvādau svayam eva. You cannot see Kṛṣṇa but when you are anxious, when you are purified, Kṛṣṇa reveals Himself to you. By your eyes or..., if you say, "Kṛṣṇa, please come, I'll see You," that is not possible. Kṛṣṇa is not your order-supplier. He wants to see you, how much you are qualified to see Him. When you are qualified He'll reveal to you. He is everywhere. Simply you have to make your eyes to see Him. That's all.

Lecture on SB 7.6.1 -- Madras, January 2, 1976:

He said, "It is all right, but if you know something better..." Then at last, when Rāmānanda said... (aside:) Stop it. When Rāmaṇanda said that, quoting one verse from Śrīmad-Bhagavatam, sthāne sthitāḥ śruti-gatāṁ tanu-vāṅ-manobhiḥ, that it doesn't matter what you are. You remain in your post. Sthāne sthitāḥ śruti-gatām. Through the oral reception if you hear about Kṛṣṇa, then you become perfect. That is the statement.

So this is required at the present moment, that you remain whatever you are, either brāhmaṇa, kṣatriya, vaiśya, śūdra, Englishman, Indian. It doesn't matter. You try to understand Kṛṣṇa. That's all. If you do that, then everything will be perfect. And that can be very easily done by chanting Hare Kṛṣṇa mantra. Therefore Caitanya Mahāprabhu has given this mantra—it is from śāstra-harer nāma harer nāma harer nāmaiva kevalam, kalau nāsty eva nāsty eva (CC Adi 17.21). In this age, in Kali-yuga, it is very difficult to bring back the fallen population again to the standard of brāhmaṇa, kṣatriya, vaiśya. It is practically lost now. The best thing is that all of them combine together, brāhmaṇa, kṣatriya, vaiśya, śūdra, or even less than śūdra, kirāta-hūṇāndhra-pulinda-pulkaśā (SB 2.4.18).

Lecture on SB 7.6.11-13 -- New Vrindaban, June 27, 1976:

Iti puṁsārpita, all for Kṛṣṇa. Hear about Kṛṣṇa, chant about Kṛṣṇa. Śravaṇaṁ kīrtanaṁ viṣṇoḥ, not for others. Hearing and chanting Viṣṇu. Smaranam, remembering Kṛṣṇa. Arcanam, this is arcanam. Vandanam, offering prayers. Dāsyam, to act as His servant, to spread His glories, that is vandanam. Dāsyam. Sakhyam, to take Kṛṣṇa as most dear friend. For a friend, one friend can do anything. So dāsyam, sakhyam, ātma-nivedanam. And Bali Mahārāja gave everything for Kṛṣṇa. Bali Mahārāja conquered even up to the heavenly kingdom. So Kṛṣṇa or Viṣṇu is always in favor of the demigods. They were in difficulty. So Vāmanadeva went to Bali Mahārāja for begging some land. So Bali Mahārāja agreed to give him land. In other words, by trick, Vāmanadeva took everything of Bali Mahārāja. He also gave everything.

Lecture on SB 7.6.19 -- New Vrindaban, July 2, 1976:

So little endeavor is sufficient to begin our business with Him, little endeavor. And that endeavor begins by hearing about Him. We are holding classes in different parts of the world just to give people chance for little endeavor, not very much, very hard work. No. Little endeavor. What is that? "Please come here and hear about Kṛṣṇa." Then the business begins immediately. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtana (SB 1.2.17). Because Kṛṣṇa is very much anxious: "When this conditioned soul will look towards Me? He's now looking towards māyā, the other side, the dark side, and when he'll look towards the light?" The Vedic injunction is, tamasi mā jyotir gama: "Do not look forward to the darkness, but look forward to the light." If you look forward to the light then there is no darkness. We have given our motto in the Back to Godhead that "Kṛṣṇa is the sun and māyā is nescience. Where there is Kṛṣṇa there is no māyā." If you look forward towards the sun there is no darkness. But if you keep sun back side, you'll find your shadow very long. So the beginning is very easy. Just like the children, they are also hearing about Kṛṣṇa.

Lecture on SB 7.6.19 -- New Vrindaban, July 2, 1976:

So here Prahlāda Mahārāja says, ātmatvāt sarva-bhūtānām. He is the Supersoul, sarva-bhūtānām, everyone. So as soon as He sees, Kṛṣṇa sees—He is within my heart—that I am little inclined, svalpam apy asya dharmasya... That inclination, little inclination, we can give immediately effect to if we simply hear about Kṛṣṇa. Śravaṇam. That is the beginning.

śravaṇaṁ kīrtanaṁ viṣṇoḥ

smaraṇaṁ pāda-sevanam

arcanaṁ vandanaṁ dāsyaṁ

sakhyam ātma-nivedanam

(SB 7.5.23)

So śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanam (SB 1.2.17). Even if we do not understand what is being spoken about Kṛṣṇa, still, simply by hearing, one becomes pious. Puṇya-śravaṇa-kīrtana. Kirtana, one is speaking or chanting, another is hearing. Both of them are benefited, becomes pious. In this way, we cannot understand Kṛṣṇa unless we are sinless. So there is no need of separate attempt to become sinless. If we simply hear, then we... Puṇya-śravaṇa-kīrtana.

Lecture on SB 7.6.19 -- New Vrindaban, July 2, 1976:

Buddhi-yogaṁ dadāmi taṁ yena mām upayānti te: Kṛṣṇa helps, "Yes, you come here, sit down, you do this." In this way, yena mām upayānti te. Kṛṣṇa helps the direction as he can achieve the shelter of the lotus feet of Kṛṣṇa. Hṛdy antaḥ-stho hy abhadrāṇi vidhunoti. We have got so many dirty things within our hearts, and as soon as we are a little inclined to hear about Kṛṣṇa, He removes the dirty things, then we become more and more enthused. In this way, nityaṁ bhāgavata sevayā. Naṣṭa-prāyeṣv abhadreṣu (SB 1.2.18). Not that cent percent we are cleansed, but even a little percentage cleansed, naṣṭa-prāyeṣv abhadreṣu nityaṁ bhāgavata-sevayā. Nityam, daily, there must be bhāgavata-sevā. Everything is sevayā. Prasāda-seva, bhāgavata-sevā. Because, sevā means service. Just like maha-prasāda, not eating. The exact term is sevā. Kṛṣṇa has sent him maha-prasāda. So by taking it, it is sevā, it is service to Kṛṣṇa, Kṛṣṇa likes it, that you take the prasādam. Therefore it is sevā. In this way, increasing sevā.

So if we can... Sevonmukhe hi jihvādau (Brs. 1.2.234), the sevā, the service, begins from the tongue, service. Not with the hand but with the tongue. If you simply chant Hare Kṛṣṇa, this is sevā, and if you take prasādam, then your business begins immediately.

Lecture on SB 7.9.8 -- Calcutta, March 5, 1972:

If we are infected with... There are three qualities within this material world, sattva-guṇa, raja-guṇa, tama-guṇa. So generally people are infected with tama-guṇa and raja-guṇa. There are very few persons who are under the sattva-guṇa. But Kṛṣṇa says that one can overcome the influence of raja-guṇa and tama-guṇa by simply hearing about Kṛṣṇa in the Bhagavad-gītā or from the Śrīmad-Bhāgavatam. That is the recommendation.

The recommendation is śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ (SB 1.2.17). Śṛṇvataṁ sva-kathāḥ kṛṣṇaḥ. Kṛṣṇa, as I already told you, Kṛṣṇa is situated in everyone's heart. So when people are anxious to hear about Kṛṣṇa, this is the only qualification. Just like you are so kind, you are anxious to hear about Kṛṣṇa because here there is no other business than Kṛṣṇa. All of you who have come here, it is due to your anxiousness to hear about Kṛṣṇa. Because our society's name is Kṛṣṇa Consciousness. When I registered this society, some friend suggested that "Why don't you make it God Consciousness?" I said "No. God means Kṛṣṇa." Īśvaraḥ paramaḥ kṛṣṇah (Bs. 5.1). God means..., the Supreme God means Kṛṣṇa.

Lecture on SB 7.9.8 -- Calcutta, March 5, 1972:

The spirit soul is neither black, neither white, neither yellow. This is dress. Just like within the dress we are everyone. The dress may be black, white, yellow, that does not matter.

So our this movement invites everyone, because it is Kṛṣṇa consciousness. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ. If you please come and hear about Kṛṣṇa, then Kṛṣṇa becomes favorably disposed that "Now this soul, this individual soul is now inclined to hear about Me." So He gives facilities. What is that facility? The facility is that within our heart there are so many dirty things. Therefore, we cannot understand Kṛṣṇa. So Kṛṣṇa helps in washing the dirty matter within our heart. Śṛṇvatāṁ sva-kathāḥ kṛṣṇaḥ puṇya-śravaṇa-kīrtanaḥ, hṛdy antaḥ stho abhadrāṇi (SB 1.2.17). Abhadrāṇi. Abhadrāṇi means especially this raja-guṇa and tama-guṇa, this is abhadrāṇi. And sattva-guṇa is bhadrāṇi. Therefore, those who are on the platform of sattva-guṇa, goodness, they are gentlemen. Before coming to the platform of sattva-guṇa, nobody can be gentleman. Gentleman means cool-headed, who can understand things as they are. He is called gentleman.

Lecture on SB 7th Canto -- Calcutta, March 7, 1972:

That conquered means you have understood the whole science of Kṛṣṇa, whole special science. This is recommended by Caitanya Mahāprabhu, and this Kṛṣṇa consciousness movement follows this principle. We are trying to give opportunity, every man, to hear about Kṛṣṇa. There is no need of practicing in the beginning. If you can practice, it is all right. But there is no need. Simply you hear about Kṛṣṇa. The Bhagavad-gītā... To hear about Kṛṣṇa means the Bhagavad-gītā is spoken by Kṛṣṇa, you can hear. The Śrīmad-Bhāgavatam you can hear. And you remain in your position. We don't want to disturb your position. Whatever you are, you remain. But you hear about Kṛṣṇa. Then gradually Kṛṣṇa will be conquered by you. Ajita Allah(?) Kṛṣṇa.

So these things, people think that these riches or yogic power or bodily strength or influence, these are qualification. They are not actually qualification, neither they are disqualification if provided. But the difficulty is, one who is rich, one who is very powerful, one who is very influential, he thinks, "What shall I do by hearing about Kṛṣṇa?

Lecture on SB 7th Canto -- Calcutta, March 7, 1972:

I have got everything, I am so powerful, I am so rich." That is the disqualification. If he simply agrees to hear about Kṛṣṇa, then it is all right. We, according to Gosvāmīs, we don't say that riches, wealth, is a disqualification. But it must be engaged in the service of the Lord. Nirbandhe kṛṣṇa sambandhe yukta vairāgyam ucyate. Just like Rāmānanda Rāya, he was very rich man, he was governor, but he always engaged himself in Kṛṣṇa's service. He was one of the most confidential servants and devotee of Lord Caitanya. So the conclusion is that richness or aristocracy, they are not qualification and they are not disqualification also, provided we agree to hear about Kṛṣṇa from the right source. This is the conclusion.

Then he says, viprād dvi-ṣaḍ-guṇa-yutād aravinda-nābha-pādāravinda-vimukhāt śvapacaṁ variṣṭham. Viprād, brāhmaṇa, dvi-ṣaḍ-guṇa, a brāhmaṇa not by birth but with quality. Guṇa-karma-vibhāgaśaḥ. That is śāstra. Śāstra means, Lord Kṛṣṇa says, cātur-varṇyaṁ mayā sṛṣṭaṁ guṇa-karma-vibhāgaśaḥ (BG 4.13).