He's being slapped always, he's being kicked by māyā; still he's thinking that he's independent, he's God, he's big, he's minister, he is something, something, something. This is called māyā. Janasya moho 'yam ahaṁ mameti (SB 5.5.8). This is called moha. So bhakti means to become freed from this moha, illusion. That is bhakti.
So dharma-artha-kāma-mokṣa (SB 4.8.41, Cc. Ādi 1.90). People are after these four things. Dharma. Dharma. Generally, they try to become religious for some material gain, artha. Material gain. And why artha is required? Because kāma, to fulfill our desires, for lusty desires. We require money. Dharma-artha-kāma. And when we are frustrated in enjoying this material world, then we try to become mokṣa, merge into the existence of Brahman. Brahmā satyaṁ jagan mithyā, when you are frustrated. So that kind of mokṣa... Of course, it is nice. But bhakti is beyond mokṣa. Mokṣa means brahma-bhūtaḥ, to understand that "I am Brahman." That is mokṣa. That is mukti. "I'm not this matter. I'm not this body." That is called mokṣa.